How to Get Your Slice of Reddit’s 150 Million Pageviews


Every once in a while, a new source of traffic will become all the rage.

It’s like finding a new oil deposit. For a time, it’s kept a secret, but as soon as it becomes known, everyone wants a piece of it.

Reddit has become the latest oil deposit.

Marketers everywhere are trying to leverage the massive platform to build brand awareness and drive traffic to their websites.

For example, Ryan Luedecke was able to use Reddit to make $2,200 in revenue for his new beef jerky company.

But for every Ryan, there are many more who can’t seem to grasp how to harness the power of Reddit.

The good news is, it’s not that hard…at least not as hard as everyone is making it out to be. 

What Reddit is and why marketers should care about it is a website that was started in June of 2005.

Despite being just 10 years old, it is currently one of the biggest sites on the Internet.

Its global Alexa rank is 30.


I’ll get into more specific details soon, but the gist of Reddit is that it’s an aggregator site. Users submit links to other websites, which can then be voted and commented on.

So what kind of traffic are we talking about here? Luckily, Reddit makes its traffic stats public:


With almost 20 million unique visitors per month and about 150 million pageviews, Reddit dwarfs Quick Sprout, which is considered to be a big site by most.

The most interesting part of Reddit is that it’s different from the majority of large sites. Most other sites are strictly controlled by a team of moderators or editors. Reddit, on the other hand, is controlled by its users.

I believe that Reddit is the finest example of permission marketing working on a large scale. In case you’re unfamiliar with it, permission marketing was the term coined by Seth Godin several years ago:

“Permission doesn’t have to be a one-way broadcast medium. The internet means you can treat different people differently, and it demands that you figure out how to let your permission base choose what they hear and in what format.”

Let’s move on to how this actually works on the site.

The inner workings of Reddit

The first time you visit Reddit, you’ll probably have no clue what’s going on.

It looks complicated, and many say it’s ugly as well, but its functionality is great.

I’m going to break down some of the most important concepts that you’ll need to know to successfully market your business on Reddit.

Concept 1: Karma

Everything on Reddit is driven by “karma,” which is the individual positive and negative point (called upvotes and downvotes) given and received by each member of the site.


Every link or discussion posted on the site can be voted on by everyone. Everyone’s vote counts for the same amount, so it’s essentially a democratic process. An upvote means that you believe it’s a good post, while a downvote means the opposite.

Submissions with the highest score (upvotes minus downvotes) will rise to the top. However, there’s one more factor that controls the flow of submissions: timing.

Newer posts don’t need as high of a score as older posts to rise up in the rankings. This keeps the content from growing stale. 

Concept 2: Subreddits

If you go to the homepage, you’ll see a list of highly upvoted submissions. This is called the “front page,” which contains submissions from most subreddits.


The way Reddit works is that it’s divided into thousands of different categories called subreddits.

The URL structure looks like this: 

           “[subreddit name]”

For example, if you were interested in nutrition, you would go to:


In the nutrition subreddit, you will see submissions only about nutrition.

As a user, you have two main options. You can either visit each subreddit you’re interested in individually, or you can subscribe and unsubscribe from subreddits that you are and aren’t interested in.


Then, when you go to the front page, you will see links that are only from subreddits you are subscribed to. It’s your personal front page, and it’s different for every user.

Concept 3: The “hive mind”

While users of Reddit are overall more educated and intelligent than the average Internet audience, strange things happen when you get this many similar people together.

Upvotes and downvotes are meant to be used to identify good and bad posts. Unfortunately, they are often used to express opinions. For example, someone who is politically liberal might automatically downvote a submission that speaks highly of the Conservative Party (one of the main parties in the US). 

Since the content is controlled by users, they shape Reddit (especially the default front page) by their opinions and beliefs. This naturally attracts more like-minded people and fewer that are different. 

Today, we see a very distinct average type of Redditor:

  • 20-30 years old
  • Male
  • Liberal
  • Likes technology/gaming
  • Values intelligence (hates seeing “old news” on Facebook/Tumblr, etc.)

Of course, there are exceptions, but this persona has dominated Reddit for a long time. 

Why does this matter to you? When a large number of people get together, groupthink is inevitable. The same topics are discussed over and over again with little else because people don’t want to go against the grain. If you do, you get downvoted. 

Post something positive about Tesla, and it’ll shoot to the top:


Post something positive about Comcast, and it’ll never be seen. 

When we eventually get to posting our own submissions, it’s important to craft them for this demographic. 

The really neat thing about Reddit, however, is that each subreddit is a little bit different. Each subreddit has its own distinct personality and style that you will have to study and understand if you want to drive traffic to your website from it. Each subreddit is essentially a miniature version of groupthink. 

Concept 4: Reddit for SEO

I wanted to get this out of the way because I know you’re wondering about it. Reddit can be useful for link building, but building links shouldn’t be your primary goal.

First off, Reddit is a highly authoritative site. It’s has over 702 million backlinks:


Another good thing about the site is that it’s set up to prevent spammers, which is good for marketers like me and you, who actually try to create valuable content. 

To prevent people from just mass-posting links across the site, not all links on Reddit are made dofollow. 

All links are automatically nofollow on Reddit until they get a certain number of upvotes. It’s usually not many, only two or so:


Since spam or low-quality posts will either get downvoted or won’t get any upvotes, they never become dofollow and therefore have zero or very little value. 

Submissions to most subreddits can be either a text submission (html) or a direct link to a page. The same rules apply to both text submissions and links. If the overall submission receives a few upvotes, all the links in the text will also become dofollow. 

Finally, as we’ll look at later, there’s sometimes an opportunity to leave a link to your site in the comment threads of a submission. All links in comments are nofollow. They can still drive significant traffic in the right places but won’t help your search rankings.


I can tell you’re getting a little excited now about getting some fairly authoritative links, but in my experience, it’s not worth focusing on getting backlinks alone. The value of large amounts of highly relevant traffic easily outweighs the value of a few decent backlinks. 

Also remember that there are several other links on each page, and unless you reach the “top” page of all time for a subreddit, a single link will have limited power. 

Now you understand quite a bit about why Reddit has the potential to drive massive amounts of traffic to your website and how it works. 

The trick to Reddit is that there is no trick. You have to genuinely contribute and become a member if you want any results from your time.

Here’s the game plan: I’m going to show you, step by step, how to identify which subreddits could be the most helpful to your business and how to use them to drive traffic. You’ll eventually be posting links to your site, but it needs to be done in the right way and at the right time.

Step 1: Find relevant subreddits

How many times have you read that you need to find your target audience in order to find potential subscribers? 

Probably a lot because it’s a fundamental part of any marketing strategy. 

The great thing about Reddit is that your audience automatically segregates itself. Vegans go to /r/vegan; general healthy eaters go to /r/nutrition; and frugal eaters go to /r/EatCheapandHealthy. 

Isn’t that useful? It’s like going fishing for salmon and all the fish separate themselves into groups so that you can only target the ones you actually want. 

So, the first step is to find subreddits relevant to your blog (they contain your target audience). Note that sometimes you’ll have many more than just one relevant subreddit that you can target. 

You have a few different ways to do this. I suggest trying all of them so you can create the most comprehensive list possible.

Method 1: Search on Reddit

Ideally, this would be the only step necessary. Unfortunately, Reddit is known for having a terrible internal search engine. While it sometimes pulls up what you’re looking for, it often leaves out quality results. 

We’ll start with this method and then fill in the blanks. 

Use the subreddit search function by typing in a few keywords that describe your website (one at a time). 

For example, if I was looking to drive traffic to my nutrition case study site, I might type in “healthy.” Afterwards, I might try “eating” and “fitness.”


You’ll likely see a few relevant results along with a few irrelevant subreddits. Ignore any irrelevant results, and copy down the addresses of any potentially useful subreddits and their subscriber count. 

Look for subreddits that are not just relevant but also have at least a few thousand subscribers. The more subscribers a subreddit has, the more people regularly see the submissions posted there. 

Ideally, a highly relevant subreddit will have at least 5,000 subscribers. 

Method 2: Search on metareddit

Since everyone knows that the internal Reddit search engine isn’t great, third parties made tools to help out. 

One of the most well-known such tools is metareddit. Again, search your keywords one at a time in the search bar on the right side of the site. Then, click on the “list” option, and you will see a list of results ordered by size.


Warning: Be careful when selecting subreddits. It’s really tempting to pick a giant subreddit like /r/food, which has over 3 million subscribers. However, the /r/food audience is different from my target audience even though they are both in the same broad niche. 

It’s better to target smaller but highly relevant subreddits where your content will get more upvotes, and therefore send more traffic, than large subreddits where your posts won’t rise to the top. 

Method 3: Expand your list with the Reddit sidebar

Some subreddits will contain your target audience, but it isn’t obvious at first. You may dismiss them when searching, or they might never come up. 

Luckily, Redditors create their own sort of subreddit directories. When you go to most subreddits, you can scroll down the sidebar (on the right) and see a list of recommended subreddits. These will be highly related to the subreddit you are on.


Since most of those subreddits will also have recommended subreddits in their sidebars, you can find even more options. Dig around for 10 minutes or so, and you’ll have a comprehensive list.

Step 2: Study your chosen subreddits

Next up is to discover how the Redditors in your particular subreddits think.

The best place to start is with the top posts of all time. You can sort the subreddit by clicking on the “top” option above the submissions and then sorting it to “all time” or the “past year.”


These submissions are here because they represent what this particular subreddit appreciates the most. This is going to be really important in the future. 

Read through all of these threads (the more the better), and learn what the popular opinions on common subjects in your niche are. This will help you relate to them better and fit in (yes, it’s like high school all over again). 

I recommend noting down any particular opinions that stand out. This is especially important if you’re targeting multiple subreddits because they will often have different opinions on controversial subjects.

After you’ve learned a little bit about the subreddit’s past, it’s time to familiarize yourself with the current state of the subreddit. While they mostly stay the same, opinions and behavior of subreddits can change a bit over time. 

Spend 10-20 minutes a day for a week or so just browsing current “hot” posts in each subreddit. Notice which ones get upvoted the most and which types of comments get upvoted and downvoted the most.

Step 3: Become an active community member

Time to post a link to my site, right?

We’re not quite there yet.

First, you need to create an account. Just click on the link (at the top of any page) to create a new account:


It’s a very simple signup process. The hardest part will be finding a unique username. You’re welcome to include your name or part of your business name if you’d like, but you can also choose a completely random name—it doesn’t matter.


When you first log in, you’ll see that your inbox icon is lit up because you got your first message.


You automatically get a message with some basic information and links (I do recommend you read the site rules). If you haven’t validated your email address yet, click the link in the message to do so:


All new accounts are pretty limited in what you can do with them. You can only post a comment once every 10 minutes and submit something once or twice an hour.


When you validate your email address, the limits are relaxed, but they’re still there. 

How to post with a new account

If you start by trying to make submissions to various subreddits, you’ll likely be flagged for spam either by a moderator or the spam filter (which is strict on new accounts). 

Instead, start by making a few comments. By now you know your subreddits pretty well, so you should be able to find a few current submissions to comment on. Feel free to reply to other comments as well:


Again, you’ll be limited fairly quickly at first. As you make more comments and get more upvotes, the limitations will decrease. Eventually, you will have a trusted account and have no limits on the frequency of your posts (it doesn’t take that long). 

What not to do

There are many ways to waste your time and account. I’ll go over the most common now. 

First, most marketers new to Reddit have a realization. If I can upvote posts, why don’t I just create 10 accounts and upvote my own stuff? That way it will rise to the top every time and more people will see it.

But the guys at Reddit aren’t dumb. When a new upvote on a submission is registered, it is compared to the others. No one knows for sure how it works, at least it hasn’t been publicly revealed, but if two upvotes share an IP address or some other identifier, Reddit will automatically apply a downvote to balance it out.

I’ll be honest, you may be able to get away with it on a small scale (1 or 2 upvotes), but it’s not a reliable strategy. It’s better to follow the strategies I’m about to lay out in this article.

The second most common mistake is to just jump in and start submitting links. If you do, you likely end up tagged as a spammer, and there’s a good chance that no one will see the links you submit in the future. 

Finally, many users only post links to their own sites. It is very important to understand what Reddit does and does not consider spam.


Posting links to your own site is fine as long as they are legitimately useful and you also submit links to other sites as well. Basically, make it obvious that you’re not just trying to game the site and steal its traffic.

If you get caught, a few different things can happen. We already talked about getting caught in the spam filter. Additionally, users can catch on.

One thing you need to know about Redditors is that they hate marketing with a passion. If they get a whiff of you trying to manipulate them into visiting your site, they will downvote with gusto and make their opinions public.

Additionally, some users matter more than others. Each subreddit has moderators—the users that either originally created the subreddit or were added to the team by the creator.

If they catch you continually submitting links only to your own site, they can set any submissions that link to your site to go into the spam filter. This means you’ll never get any more traffic from that particular subreddit, which would be a shame.

If you do it enough, on a large enough scale, it will catch the attention of the site administrator. They have the power to “shadow ban” you.

If you get shadow banned, everything will still appear to be working fine on your end, but literally no other user on the site will be able to see your submissions and comments. Additionally, your upvotes and downvotes won’t have any actual effect.

If you ever need to check if you’re shadow-banned, just use this free checker tool.

Step 4: Post your own content, but only if it meets this criterion

Navigating the Reddit waters safely is its own challenge, but once you have that down, you can finally start to think about posting your own content—it’s about time.

Take a minute now to look at the top posts of all time in one of your target subreddits, and tell me what you see in common:


Every single one of them is considered great by the majority of that subreddit. This isn’t an accident; the users made it this way.

If you submit the standard junk article of “10 tips to eat better,” your post will be downvoted immediately.

Listen carefully:

The only way to drive a lot of traffic from Reddit is to create great content.

Remember, you need permission from the users of the site if you want them to click through to your site, and the only way you can get that permission is to make something they like.

The great thing about this strategy is that you don’t need to worry about gaming the system if you actually create good content. Additionally, you’ll get valuable feedback that you can use to improve it.

Step 5: Speaking to Reddit in a way it understands

When it comes to making submissions, the exact same submission can receive a wildly different number of upvotes and engagement.

Look at how the same link received a different number of points (upvotes minus downvotes) every time it was posted even if it was in the same subreddit.


Four main factors determine how a piece of great content will do once submitted.

Factor #1: Time of submission

Like with any website, certain times of the day will have more activity than others. Ideally, you want to time your submission so that it is at the top of a subreddit by the time it gets really busy (to maximize upvotes).

There’s always a bit of luck involved, but you can have a good idea of the best time to submit a post by using Reddit Later.

This tool looks at when past top posts were submitted in the subreddit you are interested in. This information will help you identify which submission times are the best. Usually, it will be during the day (US time) when most American users are active as they make up most of the Reddit user base.

For example, here’s what I would enter for the nutrition subreddit:


The minimum vote threshold is what tells the tool which posts to consider in the calculation. If you set it too high, only a few posts in the subreddit will qualify, which is a useless sample size. Set it at about 20%-40% of the number of upvotes you hope to get (based on other top posts).

The tool will give you a graph like this:


Ideally, you’d want the graph to look a bit smoother, so I’d drop the minimum vote threshold a little bit more to get a better sample size.

However, for the sake of this example, it’s clear that submissions on Monday and Wednesday do the best when they are submitted around 10 or 11 AM, my local time.

I would post any links to my own website in this window.

Factor #2: Headline

Just like any other part of content marketing, the headline can make or break you.

But on Reddit, you have to be careful about using overly obvious clickbait headlines. Remember when I said Redditors aren’t too fond of a few things? This is one of them. It’s a good way to get a few spite downvotes no matter how good your content actually is.

Other than that, you want to follow all the other principles of a powerful headline:

  • Induce a bit of curiosity
  • Use specific numbers and data
  • Make the topic clear

The ultimate guide for writing a good headline, however, will be those top posts you had identified earlier.


If you’re ever stuck coming up with a good headline, just look at what you know already works.

Based on those top posts, here are a few headlines I’m confident would perform well:

  • X Cheap Cooking Tips Infographic
  • Vegetable grow guide: how to pick the best food to grow at home
  • “One pan wonder” Cheesy-tomato-lasagna, makes 10 servings for $6!

You won’t be able to model your headline after all of them, but you should have enough examples to work with to come up with your own.

Factor #3: Text/html (sometimes)

You already know that you can submit links to your site directly, but you can’t do that in all subreddits. Sometimes, moderators will feel that there are too many links to blog posts in a subreddit. To combat this, they only allow “self” posts or text posts.

In these, you write a headline the same way, but when someone clicks it, they are simply taken to the submission discussion.

The nutrition subreddit is one of these subreddits:


While that scares off some marketers, it shouldn’t. You can still drive traffic to your website through the description.

Your description should contain the most valuable parts of your article. It should also include a link to the article on your website that people can visit if they want to read it with better formatting and pictures or if they want more.

Here’s an example of doing it right:


Notice that there’s no bullshit here. If you try to get too coy and it looks like you are trying to use clickbait tactics to get Redditors to your website, they are going to notice and downvote you.

Remember, they will give you their attention if you give them something of value.

The marketing subreddit has many more examples of good text posts (since marketers are great at detecting marketing).

Factor #4: Early votes and comments

Remember that there are two main factors that influence how high your submission ranks: how young the post is and what its score is.

When you just submit your post, it’ll often appear high on the subreddit homepage for a few minutes. If it gathers a few upvotes, it’ll stay there or go higher. If it doesn’t, it can fall down and never recover.

Additionally, the more comments a post has, the more intrigued the other browsers become. This is why it’s important to respond to all posts in order to boost your early comment count.

By now, you should really know what a good comment looks like. Be nice, be honest, and have decent grammar. If you find that your comments often get downvoted, review the Reddiquette guidelines a few times.

Finally, there’s one more questionable tactic that you can use. It can be really effective, but it borders on manipulation. If your post is getting no traction at all when you first post it, you can delete it.

If you think you simply had bad luck, you can repost it later or on another day. Additionally, you can also try it with a different headline or description.

Don’t abuse this, but once in a while using this tactic should be safe.

Step 6: Create custom content for Reddit

Submitting your best existing content is a good place to start. But to really take advantage of Reddit as a traffic source, you need to start creating content specifically for each subreddit.

Think of it like guest-posting on another site: you need to write an article for that particular audience.

To get content ideas, there’s one place we need to look at. Can you guess where?

That’s right, the top posts in the subreddit you are targeting.

I’ll let you in on a secret: if you simply resubmitted the top posts in a subreddit (assuming they were at least six months old), they would rack up quite a few upvotes.

This is because the people in a subreddit change all the time, and the same ones who saw it before might not remember it and still give it an upvote. It’s unlikely that your submission would do as well as the original, but it could get close.

I’m not advocating that you repost content, but you can use the principle to create content that you know will get a lot of upvotes, which will send traffic.

Just like with the Skyscraper Technique, we’re going to take the concepts behind the top posts and make them better.

Let’s look at the top posts in /r/EatCheapAndHealthy again…


How could we create new content that improves upon the old successful content? Here are a few examples:

  • A helpful chart that shows when fruits and vegetables are in season
  • 51 Food Tips Infographic: The Complete List
  • 1 week till payday: 4 different meal plans that cost less than $20
  • What poor students should eat: A breakdown of the cheapest foods and best recipes made with them

All four of these have the potential to get more upvotes than the originals.

In this case, you will also notice that you will need to create images or take photos for your content. If you don’t already have one, hire a designer. I’d recommend submitting a text post so that you could also link to similar posts on your website to drive traffic.


Don’t become a member who just posts once and then disappears.

Incorporate Reddit as part of your overall marketing strategy. Continue to comment and post links to resources that aren’t your own to add value to the various subreddit communities you belong to.

As your posts become more and more popular, you’ll start adding piles of Redditors to your website’s email list. Once this happens, you’ll find that your readers will start submitting your new posts before you even get a chance to.

I’ve laid out a complete strategy here to get you started. All that’s left is for you to take action if you want your slice of those 150 million monthly pageviews.

Before you do that, leave me a comment below, and let me know if you’ve tried to market on Reddit before and what your results were.


  1. William Zimmerman :

    Neil, could this get any more detailed! Love it man!!

    Bill Zimmerman

    • Bill, glad you found it helpful. Thanks for the feedback.

      • Manish Raikwar :

        Hi Neil Sir,
        My blog name in
        some good authors write over this blog . Usually i get about 100-200 visitors from Reddit but now hardly i get any reddit referral visitors on my blog. Please help me with this.
        when i search my domain on reddit i get this message :
        1 point 1 comment submitted 20 days ago by SEO_NukeBot to /r/SEO_Nuke has 48 submissions by at least 13 unique users, of whom 7 are shadowbanned.

    • This actually makes sense. I’ve been in and out of Reddit and had a client try to walk me through it and actually ended up hiring him to do some marketing for me but this I can see working. I’ll have to look more closely on how to add it. A lot to take in

  2. Nice post again Neil! Reddit is really a great place to gain traffic

  3. Ahfaz Ahmed :

    Great post Neil. I have been using Reddit since last few months and the results are impressive.

    But just one thing that everyone needs to keep in mind is posting to the correct subreddit. I have seen many people posting links not relevant to the subreddit. This may lead to a ban to that subreddit and also little bit of humiliation.

    Also when sharing our own links, one should be able to face criticism becuase thats what most people use Reddit for. I once shared irrelevant content to the Graphic Design subreddit and now my domain is banned to share links on that subreddit.

    You covered everything very nicely and I also learned some new stuff.

    Thanks for the helpful post.
    Ahfaz Ahmed

    • Ahfaz, they have a pretty good filter on the site — which is great. One must be mindful of the type of content that is promoted on the site. Thanks for the tips and insights.

  4. Ashwin Reddy :

    Nice post Neil Sir. Very helpful and informative for the newbies about how to drive traffic and get back-links from Reddit. Enjoyed reading it. Thanks

  5. Alex Dumitru :

    That’s only the traffic to /r/askreddit, not the entire website.

    Reddit has billions of pageviews monthly.

    • Alex, thanks for the clarification and feedback.

      • Here are the actual stats for reddit:

        7,566,868,985 page views in May 2015

        Also, every “Front page” is unique to each user. It gives you the top posts from all the subreddits that you are subscribed to. “All” gives you the top posts from the entire site.

        Another helpful hint is that you can make “multireddits” which is basically a way of aggregating multiple subreddits into one. This can be useful for keeping up on a lot of different subreddits all at once. It also shows you how different subreddits rank compared to each other. Just google “multireddits” and you should be able to find tutorials on how to make them.

      • Ha Ha Ha foolish Neil. Don’t know how much traffic Reditt generate.. do some research initally foolish person

  6. Nice post again Neil! I agree with Reddit is in fact a great place to increase traffic also I suggest you stumble upon for gain traffic

  7. Keith Breseé :

    Hey Neil!

    Ok so I have a problem with this post…

    I was trying to figure out an insightful question to ask, BUT… every question I came up with I found the answer in your post!

    With that being said…. I love this post!

    Ive been tackling Reddit lately so thist post is just what I needed. 🙂

    Thank you for your awesomeness!

    Be awesome!
    Keith Breseé

    • Keith, glad you found the answer within the post 😉

      Let me know if you need help with anything else.

  8. Pradeep Singh :

    What a timing! Was trying to get back to Reddit today and I see this from Neil on my Facebook feed. Loved reading it.
    Here I am on Reddit if anyone wants to connect –

    • Pradeep, glad I could provide information at the right time. Looking forward to hearing much more from you.

  9. This is awesome Neil! I use this similar method to drive tonnes of quality traffic to my websites. Really love Reddit and QuickSprout too! Stay blessed 🙂

  10. Reddit is one of the most hottest and a goldmine for quality and highly targeted traffic for websites. I’m using this technique for around two years now to attract massive audience to my blog and other websites. I even tell my clients during the consulting sessions to use this exact Reddit method if they are willing to spend some time instead of money to gain a lot of free traffic. And this really works well!

    Best of Luck Neil!

  11. I just bought a webinar on intro to reddit marketing. I doubt it will have 25% of the content of this free blogpost.

  12. Daniel Lofaso :

    Thanks Neil!

    Great post, Reddit has always sort of been mysterious to me (partly because I have not found a guide like this). I’ve found some good success with it for clients though, especially in niche areas where the users have very specific questions about topics they are interested in.

    I’ll enjoy implementing more of your ideas in the future!


  13. Randy Kauffman :

    Wow! I never heard of reddit before, and you already have a library on it. This will take some time to digest and explore.

    Thanks Neil!!

  14. Wess Stewart :

    I have learned that Reddit is an awesome traffic generator as long as you can fly somewhat under the radar. 😉

  15. Brian Brassaw :

    Thanks Neil! This post is fantastic. I learned a ton. I will definitely be adding Reddit to my marketing strategy.

  16. Thanks Neil. Reddit is a great platform for content sharing to a knowledgeable user base that keeps you honest.

  17. Really great post Neil! Loved it

    Tried to use reddit before. Failed.

    First attempt – Just posting my links. This was 2-3 years ago and very new to internet marketing.

    Second attempt – Engage audience with a related video embedded on my site. Still sends a bit of traffic here and there but nothing anything good.

    Third attempt – posed a question to the community about a topic. After about 10 comments, I mentioned that I read more about the topic at (insert brand name). No link. Was going pretty well until one person got in there and flipped everything upside down. Went from starting to trend upwards to getting down voted hard. But my brand impressions in webmaster tools that day and the next saw a large jump.

    Will have to incorporate some of the stuff you mentioned. That redditlater is definitely a great tip!

    • Kyler, thanks for sharing your experience. That was very informative — looking forward to hearing much more from you.

      • Decided to have my hand at Reddit again and it was a success! Currently sitting at #7 for all time posts in my niche subreddit. Here’s what I did:

        Looked through reddit and pinterest for ideas of what I wanted to write about. Let’s call it Project X. I created an 1800 word article of purely curated content based on Project X. Made it look beautiful with pictures.

        Used Meta Reddit to find other subreddits since I didn’t want to tackle the main one. Thought I’d get torn apart. After 10-20 minutes of looking, I gave up. Decided to stay with the main subreddit.

        Used Reddit Later to find the best posting times. They were actually Thursday and Friday around 1pm. This was Sunday and I just spent 3-4 hours making this beautiful peace of content. I didn’t want to wait. So I didn’t (thinking about it now, I probably would have shot to the top faster). Will do it properly next time.

        Had a 3 year reddit account that I didn’t really do much on. So I opened that up and created a text post in the subreddit. Since it was a list post, I used the first paragraph of my article and the subheadings from it as well. Posted all that in the text box. Then I added “If you want to see more details, check out the main post” with a link to the post and anchor text being my brand name.

        Posted it at 10pm Sunday night. By 10am the next day, I had over 100+ upvotes and 1k visitors. Of course, I added in some Facebook ad spend to the article for about $3. So that skewed the traffic just a little. But this site wasn’t getting any traffic at all.

        Basically – I provided value and a link to my site if they wanted to learn more. It wasn’t a clickbait but more like a content tease.

        Going to apply this to different niches outside of Project X to see if it works.

        • Kyler, that’s awesome. Please keep me updated on progress. Looking forward to hearing much more from you.

        • Hi Kyler, I love your post. It’s like part 2 of Neil’s post. I recently heard of Reddit because I live in the UK ?? and it isn’t popular over here.

          I read about it on a Growth Hacking blog and the results the lady had paid her 5 figures in 3 days but she got banned because we created multiple accounts to upvote her initial post.

          Reddit seems like a hit or miss. I guess the higher rewards the bigger the risk.

          Thanks Neil once again for another step by step guide.

  18. John Redfield :

    Wow… great post. I’ll need to read it a couple of more times to get it all.

    Neil if I missed this I apologize, but how are the subreddits created? I noticed when viewing one in my clients niche a couple of competitors actually have their own subreddit.

    Is this a good idea from the perspective of ORM? In other words if the objective is to increase new visitor traffic, would it be better to do that with content in related categories, or with a branded subreddit? Thanks!

    • John, when you are first starting off it may be a bit more tough to get a branded subreddit — which is why it’s vital to provide content across multiple topics. Once you get the hang of things you can create your own.

  19. Sam Thomas Davies :

    Great article Neil. I’ve had my content hit the front page before because of submitting my work to relevant subreddits. I find the upvotes are often a gauge of whether you’re on the right track or not. I would say Reddit has defintely helped me become a more proficient writer.

  20. Hey Neil,

    How useful is Reddit when your target audience is WOMEN?

    I blog-magazine is brand new and targets women in the lifestyle sector….

    Is it worth my efforts to embrace Reddit?



  21. Adesanmi Adedotun :

    Hi Patel,

    This is indeed a Mandela long walk post and I can bet it, it is the best ever read. Reddit just like other website gain less attention from starter but fruitful to the earnest ones because of the knowledge they have gathered in the past just like what this post has incorporated in me and how it was able to re-format my memory concerning driving traffic from Reddit. Often than necessary, we all judge the book by it cover which is perhaps extremely bad, dig deep into it, take time to study it and the later end might be the mistake one made at the very beginning. I sincerely have a lot to do with Reddit and if properly done, it can over-shadow most paid advert most people find pleasure in doing as a matter of sincerity and I think, this same understanding should work in all sub-directories?

    • Adesanmi, thanks for the feedback. There definitely is a lot packed into this post.

      I think the same overall principles apply when sharing to any community — just provide value and follow the rules.

  22. Jeffrey Trull :

    Hi Neil,

    This is a great strategy! We’ve certainly gotten some great traffic from reddit. However it’s mostly been from user-generated posts to reddit.

    Some of the subreddits we’ve participated in have very strict rules. For example, the r/personalfinance subreddit does not allow to post links to blog posts. You aren’t allowed to have “a username that refers to your business” either.

    We’ve also been banned from r/studentloans before even though we were just replying with useful advice to others on the subreddit (although we were able to get the ban removed).

    So my question is how do you avoid getting banned or still get the benefits of using reddit while staying within the subreddit rules? Thanks

    • Jeffrey, it definitely is a tough balancing act. I think ultimately you just need to find the right strategy and provide educational and valuable content without seeming too salesy.

  23. Hi Neil,

    Just landed your Great article directly from my inbox! Really it is worth to waste 30 minutes reading this post.

    Yes bro you are right. We can use Reddit for useful link building method, but it shouldn’t be our main purpose!
    Reddit is really rocks. I got awesome results by reddit marketing for one of my site.
    Think a while- if you able to get position in front page of reddit you can get huge page views!

    by proper uses of reddit marketing we can get more traffic for our site easily!

    However, thanks for sharing an informative article with us.

    Would love to know more from you! Keep it up.

  24. Mary Collings :

    Hi Neil,

    What a stunning post. I took a fairly quick look at Reddit a while back and found it very confusing so I didn’t pursue it.

    Now – you can bet I’m going to. You can’t ignore stats like that. What’s the worst that could happen?

    Thanks for (yet again) doing all the hard work for us.

    It’s no wonder that you are kind of a big deal. 🙂

  25. Vincent Polisi :

    Talk about quality content, Neil! This was a clinic on how to create quality content. Thank you for taking the time because this wasn’t even on my radar because I didn’t really understand it or see how to make it a viable part of any marketing strategy.

  26. Emory Rowland :

    Love this post. Oh this makes me miss Digg so much.

  27. Elvis Michael :

    Step #6 is an absolute goldmine.

    Well, i’ll rephrase: The entire article is a goldmine of valuable and actionable information.

    Granted, Redditors can be very subjective as to what’s “legitimate” versus “click-bait” — sometimes punishing you unfairly.

    Nevertheless, the positives greatly outweigh the negatives. So every content writer should incorporate Reddit into their overall marketing strategy.

    Thank you so much for sharing with us, Neil!


    • Elvis, love the name ;)!

      Thanks for the tips and looking forward to hearing more insights. It’s all about to use a multi-channel approach — reddit being a big part of marketing.

  28. Awesome post Neil!

    I love this step by step guide! I had the willies put up me about Reddit some time ago, so didn’t look again.

    But after reading this post, I actually feel excited, and keen to follow your steps and dig in!

    Thank you 🙂

  29. Jamie Zanders :

    Despite all of those page views, I feel that the demographic of people who use Reddit aren’t the same as the target demographic that you as a consumer are looking for.

    There’s this other blog on Shoutboat, and it has some pretty cool ideas about engaging with customers as well!

  30. MY website got 400k visitors in one month from a viral picture shared on reddit.I still get 100 visitors daily from reddit.

  31. Hi Neil great post but your posts and so lengthy why not you make audios obviously we don’t hate your voice 😉 enjoy thanks

  32. Hey Neil,

    This is perfect timing for this post bro! I created a blog about a month ago and Ive been trying to figure out ways to get more traffic. Its very difficult especially because of the niche that I’m writing about. Its basically a real estate blog about how I personally am reaching financial freedom through real estate investing but it gets even deeper than that to a different type of real estate investing that most people dont know about called turnkey rentals.

    Anyways, Ive been looking on reddit and there is nothing of the sort on reddit. Should I create a new subreddit myself on that topic? And try to build followers? Maybe im just in the wrong niche for reddit but man!! I would love to get some more traffic.

    Your post is very insightful and has given me the courage to create an account. Im just going to start out by commenting and stuff like you mentioned before I start submitting any links.

    Wish me luck my friend!!

    • Alexander, I think that’s a good idea. Create a subreddit and see how it goes. Keep me posted on progress!

  33. I’ve always wanted to have a go at Reddit but it always seemed too overwhelming for those who have no idea what it’s about. Your guide made it really easy to understand Neil, thanks for sharing this with us!

  34. Hi Neil,

    How are you? Obviously reddit is a good way to give a traffic boost to your site. This one is a good guide for reddit newbies.

    MS Qureshi

  35. I’ve been using reddit for about a year (aka about how long I’ve been blogging). IME, I get more upvotes and comments on link submissions that are not to my blog. I also get way more traffic if someone else submits a link to my blog.

    Thus, my strategy has been to comment regularly and genuinely, so I can occasionally drop a relevant link to my blog in the comments. This sometimes has the expected result of a user seeing my link and submitting it to a different subreddit.

    I also submit relevant links to blog posts that quote me and link back to my blog.

    The indirect methods take more time and effort, but the results have been pretty good so far.

    • Brita, thanks for sharing this great strategy with everyone — looking forward to hearing much more from you.

  36. Wanda Mills :

    Wonderful article with full details for someone like me who has never used Reddit before…I will certainly be adding this to my list of sites for syndication. Thanks, Neil…you’re the best! Blessings to you!

  37. Oleg Campbell :

    What a great guide on reddit! I actually just started posting out blog articles there and I desperately needed something like this!

  38. Donna Patterson :

    How long should the posts be? 140 characters like Twitter; or 1,000 words like blog posts?

  39. susan cingari :

    Thanks this was very helpful!

  40. Great article and very timely. I’ve been experimenting with reddit and found that my link resulted in amazing traffic on day 1 and got deleted the next day. I will try this method

  41. Muhammad Asim :

    I am stunned about Reddit’s power that we can still generate lots of traffic from it. Thanks for giving out this superb technique. I will must give a try to it.

  42. Roberto Socarras :

    I wil confess that I was shadow-banned twice on two different accounts but I actually never understood the rules until now!
    Thank you for this great Post! Really valuable information.

  43. Great informative post Neil. I’d never heard of Reddit Later so thanks for the head up

  44. Most crucial points of using reddit, but explained perfectly… 🙂

  45. Shashank Gupta :

    Been working on Reddit myself. Yet to harness its full potential, but I’m getting there. Some nifty tools you mentioned here. Great in-depth article.

  46. Rafael D' Jesus :

    beautiful, like all social media, provide value and you are good to go 😀

  47. Carmen Palomino (@CarmenMarced) :

    This post is insane. It’s been a while since I learned so many new stuff from one single post. I think I’ll have to reread as I deffo missed some stuff.

    Good work!

  48. Muhammad Saeed :

    Hi Neal,

    Great Post.

    Reddit can generate massive traffic for your blog if posted on right time, right post and in right subreddit. Very Recently I have posted one post on Reddit for my and that very single post generated 2, 246 visits on my blog. I strongly urge every marketer and every blogger to use Reddit routinely to generate massive traffic.

    P.S: Where can I attach the screen in comment so that you guys can see the numbers generated from Reddit.

  49. nice post. i have used Reddit but this platform is more oriented towards adult products. some time we cannot use it at home

  50. Hi Niel, you said it the new “gold rush” is reddit, it is a very informative and helpful post you have done about reddit. Very thanks for this post.

  51. Naval Gupta :

    Very informative and helpful post.

  52. The Guy Who Flies :

    Thanks for such a comprehensive review and explanation of reddit Neil. It is never something I’ve really got the grasp of since it is quite a complex and varied site. It looks as though it needs a fair investment of time to really get a handle on.

    By the way you refer to the Conservative party as being in the US? I thought they were UK based (where I am) whereas the Republicans and Democrats are the primary parties in the US.

    • They are everywhere it’s just a philosophical thing that is true of all cultures: liberals and conservatives.

  53. What about the quality of the traffic? In some projects we’ve noticed that referrals from Reddit convert very poorly in comparison to other sources, despite a lower bounce rate. Does anyone else notice this trend as well?

    • Filip, I think it all depends on your vertical. What insights have you found — would be curious to see.

  54. Robert Giacomell :

    Hi Neil,

    Thanks again for the great post. Reddit is an important informational site which is an important part of search marketing.

    Thanks for the informative post.

  55. Hey nice info, very cool to get into the SEO of Reddit. Thanks 🙂

  56. Thanks For Sharing Awesome Article Neil sir, I Generated 8000 Pageviews with your Trick Neil Tq so much!

  57. Nice post containing a lot of great information as usual Neil! This post is very detail and easy-to-follow, please check my article i also write one about driving traffic by Reddit too!

  58. Neil, you are on a tear recently. Can we get a StumbleUpon guide next? I keep hearing people say it’s a good source of traffic and I submit my stuff to it, but get zero visitors in return. I can’t crack it no matter how hard I’ve tried.

  59. Awesome blog post Neil.

    I have posted to Reddit several times.

    But I didn’t get much traffic from it.

    Now that you have shown me more about how to market in Reddit, I will be doing it different for now on.

    Thank you for your very valuable content.

    BTW. I appreciated your training in LV at the Empower Network event.

    If you want, check out my blog post on “how to promote like a rock start”.
    I think your subscriber will get tons of value from it.

    Let me know what you think about this content.

    Again thanks for your post. I spent about an hour studying it!


  60. Aubrey Jesseau :

    Nice post Neil! Thanks for sharing.


  61. did not know reddit is so big.

  62. Daniel Dou Enjoyed This Article :

    Thanks for this post, Neil! A lot of valuable tips for understanding the audience, and hyper-targeting your content and posting to the Reddit audience.

    Not going to go into Reddit right now. Because, as you mentioned in another post, it’s best to focus on just 1 or 2 social networks at a time.

    And I’m already focusing on a different 2.

    But I’m going to apply the principles here to the social networks I’m already using. 🙂

  63. Thanks for this article,I learned a lot about reddit!

  64. David Throop :

    Thanks for the details.

    I’m on reddit but haven’t tried to work with it much, the few times I have were just fro exculpatory reasons.

    So that means I’ve played around randomly to see what would happen and stumbled on some traffic but your guidelines definitely open my eyes to strategies that I wouldn’t have discovered on my own!

    One question – on the backend of getting traffic from Reddit, how are you getting them on your email lists? Is that what you drive them toward, or is it more organic once they come to your site?

    • David, glad you found them helpful.

      I use a mix of search optimization and social marketing to get emails from website traffic.

  65. Excited when I fist started reading. Jumped to reddit half way through and disappointment followed. Subscribers target group – 300 – 2500 subscribers max. Hmmmm, and the most recent post with top group was 3 months ago. Thanks for the info anyways. I’m putting other posts to good use though!

  66. Shubham Dubey :

    This is a very detailed insight of Reddit. I have never thought that Reddit can drive traffic. Thanks Neil for sharing a content..

  67. what is traffic you are saying. I am unble to understand.

  68. Thanks for the post. Reddit is definitely a big source of traffic now a days.Thanks again for this detailed post.

  69. Nice Article Sir,Now i m going to try reddit :D.Thanx For the post

  70. Gaurav Khurana :

    thanks for explaining the details,, really i find reddit to be messy… this post was too much longer than your usual post…

  71. Hi

    Traffic is very important for a blog/website to survive. Be cautious while going for reddit traffic. Because it is bit different to handle, anything found spam will be put on stealth ban.

    This article is a good show for new bloggers and in fact for experienced blogger as well.

    Thanks for sharing a quality.
    sunil k

  72. Md. Nazrul Islam :

    Hey Neil,
    This post is awesome as it is.

    Look like Reddit is really difficult from others. The main wrong thing that people do first, is try to put their own link which considered as spam to redditors.
    You have shared a nice post on reddit.

    Thanks a lot. Keep going

  73. Hi Neil,

    I am using Reddit for over 2 years for my blogging promotion and my Reddit account has more than 3,000 link karma’s and 40 comment karma’s. Every time I get more down votes when I share link post. In my opinion, getting comment karma is harder than link karma’s. Can you suggest some ideas to increase my comment karma’s in Reddit

  74. I already tried to use reddit without knowing that I can promote only content from different urls, so after two attempt I get banned 🙂
    Since then I let others to promote my work there and I know that they do this because in analytics I see traffic that comes from there.

  75. I think this tactics should work everyone but it would definitely require dedication and hard work. I must say it’s not that easy to achieve.

    • Neeraj, it’s all about putting in the time and effort to ensure you get the best results. It requires a lot of testing too.

  76. Neon Emmanuel :

    i always love niel petal articles, brillianty written opened my mouth while i read

  77. Hi Neil

    it was the longest article i ever read may be it was one of the longest article written on your blog too but it was worth reading, some of the good tricks for the reddit traffic, specially i like that tool to check “reddit spam id” because i was thinking they have flagged me in spam as i was not getting any traffic from reddit but fortunately i am in normal category.

    Thanks for the Article.

  78. Great insight Neil. Thanks for the info. Just wanted to know do you have similar detailed article for Google+ and LinkedIn. If yes please provide with the link and if not I request you to share one soon. 🙂

  79. Mukesh Negi :

    Probably one of the best tutorial about Reddit on Internet for a while i just forget this website.

  80. Hi neil,

    I am using Reddit since last few weeks. I want to post Text post in related subreddit but it saying you need Comment karma more than 10. Since then I started commenting on posts. But my comment karma remains same.

    How to increase link karma & comment Karma?

  81. Neil, this post is incredible, so much value in it! This is definitely quite a skyscraper!

    I have used reddit lightly so far, gather only a few karmas. The /travel subreddit is quite tought 🙂 Do you have any suggestion about when it’s ok to start posting own content, in terms of karma points?

    Thanks a lot for these tips, it helped to clear all that I wasn’t sure about.

  82. Mohammed Basheer :

    Thanks a lot Neil; my all searches for Reddit trick to get huge page views stop by here.

  83. Superb post! Thanks!. My site has experienced the power of reddit and is amazing how fast you can get traffic if you do the things according to reddit rules.

    One question that always had in mind. What about creating a subreddit? How profitable it can be to use reddit to build a community, instead of traditional forms like forums or disqus? I haven’t tried yet but I can smell a potential.

  84. Hi Neil,

    I have recently started working on Reddit and Stumbleupon and struggling to find a definitive guide to get started.
    Your blog showed me the way to start working with Reddit which I will definitely try to follow and may come up with queries, if I need so.

    Thanks again!!!

    Team Rabbits

  85. Susheel Chandradhas :

    Thanks for this info, Neil. Good stuff. Reddit is a peculiar website and one that I found hard to ‘get’. This helps a good deal.

  86. Aja Vorackova :

    It’s a great guide, especially when we’re trying to run an Europe based blog for US audience and we don’t know Reddit at all.

  87. Susheel Chandradhas :

    PS: How do you find the time to reply to the hundreds of comments you get? That alone is a lesson I must take home from your blog!

  88. Great post, Neil. I think the problem people have when trying to get traffic and links from Reddit is that they just spam it. Reddit users are brutal when it comes to detecting and getting rid of spam.

  89. Muhammad Ali :

    Neil: great tips, thanks!

    Question: How come your own site doesn’t get any traction from Reddit? There are at least 4 pages of submissions from your site and the maximum number of votes you ever received were 73 and the next best is 27.

    Looking forward to hear from you.

    • Muhammad, I do get a sizable amount of traffic from Reddit; however, most of my traffic comes from traditional channels.

  90. jitendra Vaswani :

    Neil this so detailed post about Reddit. I loved it totally. Reddit can be surely best for our business if use wisely.

  91. Cathy Goodwin :

    Sounds like you can’t just casually toss things at Reddit – you need to invest some time to learn how it works. I’m wondering if it’s helpful in the B2B sector with older readers who use the Internet for business.

    This quote was especially valuable – and I suspect it applies to FB, LI, and TW too: “When a large number of people get together, groupthink is inevitable. The same topics are discussed over and over again with little else because people don’t want to go against the grain.”

    On FB the grain is cat videos.

    • Cathy, I think that applies for most things. There should be a specific message attached to get maximum results.

  92. Neil,
    Though I have not yet marketed on Reddit, I will now! Thanks for such an amazing guide. I heard about you on an SEO podcast, and really glad I did. +1 beer in the Neil Patel column for this authoritative post!

  93. Dawn Wilson :

    I always find your blog posts incredibly informative and practical. Thanks SO much for making this information available.

  94. My employer sent me this to read and gain insight on how to use Reddit. So helpful, thank you!

  95. Vahagn Aris : was on my after publishing “ToDo” list, but when I saw it for the first time, I didn’t really know how to use it. So I removed it from the list. But after this detailed Reddit manual, I am going to re-add it and start using properly.
    Thanks for great post, Neil!

  96. What a detailed post! I just read – The Day After: 11 Things to Do After You Publish a Post and then read this. I’m blown away by the time and effort you must put into these as the contents fantastic.

    How do you even have enough time to write all these posts 🙂

    I do have 2 questions.

    How much percent of your traffic comes from methods like this compared to search engine traffic. Would you say more comes from social media or more from organic search?

    Second question is how much time a week do you dedicate to writing new content?

    Thanks again for the great article!

    • Alan, thanks for the questions:

      1. I would have to dive deep and look at different segments and then dig deeper.
      2. I spend at least 30 hours a week creating content.

  97. Eleanor O'Neill :

    Such a great post as always! I’ve just started my online business and I read your posts religiously because they are useful, straight forward to understand and really make a difference when implemented!

    Thank you!

  98. Men! I’m in short of words…
    I came across this post because I suspected that nobody is seeing my submission on reddit anymore so I did so I did some research and landed here. Lo and behold, I have already fallen into most of the pitfalls mentioned here and to confirm my ban, I used the tool mentioned above and my account has been ‘shadow banned’.

    I just jumped into reddit and started using it without making any efforts to see how it works and now I’m paying the prize. Just have to look for a way to start afresh.

    • Odira, don’t fret — I think you’re on the right track. As always diversify your approach with multiple channels to get the best results.

  99. Wow Neil,

    This was phenomenally helpful. I hadn’t had much luck posting my epic guides to reddit.. guess I was just posting the link in the relevant area with a bit of text, hence it not taking off. It sucks because my articles were phenomenal. Promotion can be such a pain especially when you do a TON of work to promote a piece and it doesn’t take off.

    Oh well. I’ll give this a try too.


  100. Gordon White | @BluenibDesigns :

    Hi Neil, really great post.

    Reddit is a wonderful place to get a ton of good quality traffic to a website. Like you’ve mentioned the site has

    subreddits and in my opinion this makes it so cool because you can find almost any niche on Reddit.

    All you have to do is register with the subreddit that relates to your niche and start sharing quality content with

    your fellow Redditors.

    P.S. Not sure if you know but Reddit has a stealth ban build into the site. They will stealth ban you if you signup

    to the site and start spamming without engaging with the community. And the shitty thing about being stealth banned

    is that you won’t even know that you were banned.

    Thanks again for the article

    5 Lessons Learned from Neil Patel and his Quicksprout Blog

  101. I am on Reddit but you have given or taught me to understand better

  102. I’ve been working on Reddit for some time now. Great results but I’ll be needing more awesome tips like these. Thank you Neil.

  103. Hi Neil. Joined Reddit and did the don’t do’s, without reading your post here. Your link for checking if I am shadow-banned says that I have already been shadow-banned. What is the recourse, if any?

  104. Great post Neil Sir, Really reddit is great source of traffic, one of my reddit post got upvoted i am still getting traffic from that link till now, but getting upvoted is the tough task, you have given a great tip, thank for your tips.

    You Rock 🙂

  105. Your post has a lot of valuable information. Unfortunately, my account got shadowbanned in Reddit, Is there any way to release the ban. Or else I need to create a new account

  106. We are running a new project on Fiverr. As to boost sell of our gigs on Fiverr we are brainstorming. And your post made my day. 🙂 Reddit is a beast of traffic and we are trying to get 0.00001% traffic in our niche.

    You rocking post live long.

  107. Great article as usual! Love the long posts filled with high quality value. I just started using reddit today, and was about to wonder about the timing. Love the tool your provided a link to (the subreddit traffic analyzer). That is going to save me so much research and experimentation timing.

    • Eric, glad you found the post helpful. Reddit is a great tool and as you keep using it you’ll find a ton of new uses cases.

      Let me know if you need help with anything else in the meantime.

  108. I have been shadowbanned , How to unshadowban 🙁

    • Ten, Here is something I found on the subject running a quick Google search:

  109. Great article Neil.. this is by far the most detailed article i have seen on the topic.. but yet still it can be challenging with learning all the rules, the various things you can do and cannot do. I have a question. I recently added a link to my website with an image and i got an error, saying that my image needs to be hosted at a whitelist website such as imgur. How would i get the traffic to my website in that case? i am thinking this was a new change implemented on Reddit?


    • I usually try to leverage articles… if you write really good articles and get them traction on reddit you will get way more visitors. It’s a better approach than images.

  110. Neil, thank you for the technique. Will utilize what you shared and take action. Cheers.. 🙂

  111. Awesome stuff Neil, was exactly looking for this now. I just searched for reddit + neil and once again you proved that u are the man. Its time to jump into action.. Cheers:)

    • Pandian, thanks for the feedback and support. Looking forward to hearing more from you and seeing you on a reddit thread maybe 😉

  112. I was actually surprised on how I was able to finish this long post. Actually,I have never been a fan of reddit but with this post, i think i am going to be able to drive great traffic to my entrepreneurship blog using reddit. but my question is, how do i choose the most relevant sub reddits?

    • Tony, it takes time. I have waded through a lot of junk before finding great articles at times. It’s all a matter of becoming familiar with the thread.

  113. Rocking Aryan :

    Great article Neil sirl! Love the article filled with high-quality value. I just started using Reddit today, and was about to wonder about the timing. Love the tool your provided a link to (the subreddit traffic analyzer). That is going to save me so much research and experimentation timing.

    Thanks once again.

  114. Hi Neil, I inspired with your long length valuable post about Reddit.

  115. I have read several of your articles so far and they are by far the best when it comes to providing value and great content. Keep it up!

  116. Estate Photography :

    Great post! Thank you for the tips!

  117. Ayoola Abolaji :

    Hello Neil,
    What an awesome post.
    I’m glad I stayed through and read this to the very end, I will surely add Reddit to my content marketing funnel.

    Is it advisable to post viral images from Imgur to subreddits to increase my karma?

    • yes,I think a good mixture in how you use that account would definitely be helpful. Otherwise it can easily get too promotional.

  118. Hi Neil,
    A staff member set up a Reddit account for us but didn’t read your article (oops) and started including links to our site. My question is,
    1) HOW do I get us REMOVED from their spam list (we only posted about 6 links but they flagged us). I’m happy to fall on my sword and tell the moderators a member of my staff didn’t know what he was doing and we’re more educated about Reddit now and realize it doesn’t work like other sites and

    2) IF they do remove us from their banned list, and we are not ever able to link to our own content, it is worth staff time to continue to interact on Reddit or would others efforts have a bigger payoff for us.

    Thanks so much for always being here for us!

    • 1. I’m not sure if it would work, but I think reaching out to the moderators to explain what was going on is a good idea.

      2. Yes even if it was 15 minutes a day, it would help a lot over time.

      • We’ll try reaching out to moderators. We’ve heard and read that you can email them every day for months and not hear back. Hopefully we’ll have better luck. Thanks!

        • Yah, many times these moderators are just kids or do this as a side thing. I hope you situation works out, keep me posted.

  119. Nice article

    the title you used is incorrect, reddit does billions of pageviews monthly.

    the stats you posted are for the specific subreddit /r/askreddit

  120. Hi Neil,

    Thank you for valuable tips. Somehow every time I try to analyze subreddit traffic with Reddit later it gives me a message “empty string”. I’ve been trying for the past 2 weeks, and always get this message.

    Is there another tool like Reddit Later?


  121. Great post, Neil. I usually post links to our website, but I don’t know these steps. And when I post some comment to Reddit, usually not get approved. This post helpful for me. Thanks again.

  122. Hi Neil,

    My question is about using Reddit not in terms of driving traffic, but more about using it for content. I recently asked a question “What are the weirdest job interviews you’ve ever been to” and got around 40 really interesting answers.

    Hi would you advise me to use that? I was thinking about writing a post based on that, because my blog audience are college students and this might be interesting for them, and I have some questions:

    1) Do I cite the answers as they are? If so, I have to get permission from the redditors, right?

    2) After I publish the post, what’s the best way to promote it? Should I ask those redditors to share it? Should I try to make a visual like a slide show or infographic?

    I would be really greatful for your answer.


    • 1. I’m not 100% sure, but I would link to the original reddit post at the least.
      2. I think that’ a great place to start, with the redditors who were engaged. Yes visuals are super helpful and people love infographics.

  123. Thanks – we are have two websites that we are going to start promoting here, and Reddit is one that we never thought of.

    Also, thanks for posting a link the Skyscraper Technique from Brian Dean at Backlinko – I found this super useful when creating content in the past, and I’m excited to try it out on Reddit too!

  124. Very well written and explained post. I am also maintaining a subreddit which is well focused on SEO infographics (r/SEO_Infographics). You can check this out for how i am submit a infographic post and got a traffic on my website( Hope you would like it.

  125. Hello Neil,

    I just check the shadow banned tool, when I put my username, its showing me the results ” username is shadowbanned or deleted” what does it mean?, please can you explain me

    • Neil Patel :

      Check this post out

  126. Most of the internet marketer didn’t know the power of reddit. You provide the perfect answer for this.

    • It’s definitely not easy, but when you know what to do, reddit can bring you massive amounts of traffic

  127. gaurav singh :

    awesome neil ….love it man

  128. shah md robel :

    what i say this article its absolutely informative. i red it very carefully in every words i can tell you its user friendly and very important article for the marketers. after reading this article i sign up in the following methods and start marketing here with high-quality contents and hope the result will come soon.

    thanks sir.

  129. Prabhu Kiran :

    Hi Neil,

    Thank you so much for providing valuable and clear inputs on how to use Reddit,

    Now I understood why most of my account are banned.

    Prabhu Kiran

  130. Hello Neil,

    Hope you doing great !! I read your post since month ago and following your guideline and it working pretty well. Using other’s sub-Reddit in promoting product and services is a great idea.

    Neil, I recently created my own sub-Reddit and I want to attract more users to that particular Sub-Reddit, Will you share some tips, which can help me in this.

    • I wish I could help, but I’m not 100% sure how you would attract users to a sub-reddit. Perhaps you can google forums or find facebook groups and invite some people like that.

  131. Excellent post, I created Reditt account to promote our website but I am finding difficulty post links, comments, article helps me a lot do the submissions in right way.
    Thanks for sharing the information

  132. Hi Neil, Great tips to use reddit in proper way. Reddit is very popular and it is little diificult to understand karma and other stuff on reddit..Thanks for sharing

  133. Neil,

    This is a wonderful article, thank you. My team is looking into marketing on Reddit. What do you think is the best approach for a genomics/genetics community where the users generally engage less and mostly stick to posting various related-news and other links?

    • I would look at all the sub reddits that would make the most sense for you guys to utilize. r/science might be a little too top level, there many subs below that

  134. David Cornish :

    Work hard for Reddit it is earn for those members that is active on sharing interesting content.

  135. Arbaz Shaikh :

    Hi Neil, I saw some of the posts online which shows some reddit tricks to increase views of website should i believe theme and use the same trick on my website?Will my website get harm in any ways?

    • I would use strateigies and tricks with caution. Reddit is a sensitive community, make sure #1 you’re focusing on value

  136. Reading this gave me a new mindset. Reddit is my next destination. Thanks

  137. Ehsan Shaukat :

    Thanks Neil. I am on Reddit for about two years now and didn’t get much traffic until now. Now I will apply the technique you mentioned and hope for the best.

  138. ohh unbelievable but superb strategy

  139. Wad up Neil! I’d love to pick your brain. What is your best tool (free and paid) to research competition for long tail keywords? I’ve looked at google keyword planner, but that just states competition for adverts.

    Have an awesome day brotha

  140. Hey Neil, Great post
    I have using reddits for few day now, cat pictures and GIFs are ruling reddit. ?
    would you suggest to bet on them to increase karma ?

  141. Great information by you. Really like all the information you provide us.
    Thank You

  142. Great information provided hear Neil Sir. I have a question here – What is a most controversial Links in Reddit? In one of my domain showing this.

  143. Can reddit users see the post done by a redditor who is shadowbanned.

  144. Awesome post, Neil. I was really struggling with Reddit marketing. Going to try out this post’s suggestions.

    Hope you have a great day.

  145. Awesome post. But I want to ask one question. How to get more subscribers for my subreddit ?

  146. Great post..thanks for your awesome advices!

  147. chung c? vinhomes m? trì :

    I am genuinely glad to glance at this web site posts which contains lots of helpful information, thanks for providing these

  148. Hi there Neil,

    Maybe its too late for me that I found how wonderful reddit can be for driving real traffic, but better late than never, right?

    I bookmarked this topic, and Ill be sure that by the end of this week I can use reddit like a pro.


  149. Thank you for this Neil! Very detailed and well-explained. I’m very excited! I’ll be applying the things you talked about, and see how it goes. I will comment the results here in a few months.

  150. Reddit is very confusing for me, thanks for clear the confusion

  151. nicolesundays :

    The depth of this article is IMPRESSIVE! I don’t normally leave comments on websites other than WordPress (previously, I’d been solely focusing on creating content for my blog and had been neglecting marketing), but this was such a godsend that I had to let you know how much I appreciate the help.
    Off to Reddit!

  152. Best article ever. Helped me enormously. Than you!

  153. Jayaprakash :

    Hi Neil,
    i was try to do in Reddit as per your instruction, but still i did’t got the traffic to website, i don’t know why.

  154. kashyap patel :

    I search my Title (Unique) on reddit.I Dont show my post on front 2nd,3rd . why and how to solve this

  155. Vivekanand Arumanda :

    Thank you so much for this mind boggling info Neil 🙂 I will try t implement these steps to get some useful traffic from Reddit from now on 🙂

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