Stop Guessing: Here’s a Social Media Strategy That Works

social media

Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in.

In reality, it’s not easy. And like with anything else, you need to spend some time learning how to do it properly.

I assure you it’s possible. My nutrition blog case study received over 9,000 visits from Facebook alone last month, despite being a new blog.

But as I noted in that second-month update, it could be doing even better. My friend Mike, who is running the site, is a really smart guy, but it’s still taking him some time to really understand how to use social media to its fullest potential. 

You should care about social media traffic because it is one of the biggest referrers of traffic at your disposal. In early 2015, social media traffic made up 31% of overall traffic.

Shareaholic collected data from over 200,000 websites over the course of four months and found that Facebook alone accounted for up to 17.41% of overall traffic. And that’s not even counting people who subscribed from Facebook and returned later:

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While those other percentages might seem relatively small, remember that this study looked at a wide variety of sites.

Given that the rest of the networks are less popular and more niche-specific, the results aren’t very surprising. For certain sites in the network of sites analyzed, the other networks would have made up a larger proportion of overall visits.

Don’t forget that this is quality traffic. While some types of social traffic have a reputation for being hard to convert, overall, social media traffic is very engaged.

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You can build a business with visitors like these.

And this is only the beginning. Social media traffic continues to grow over time, so it’s never too late to get started.

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But you need a strategy that works, which is exactly what I’m going to give you in this article.

You’ll learn:

  • The one reason why most blogs fail to generate significant traffic from social media
  • The social media networks that are best for your business
  • How to understand and engage your audience on social media
  • How often you need to post and how to do it with minimal effort
  • How to drive more traffic than you’ve ever have before

Let’s dive in.

Consistency is key

A good social media strategy will benefit your business in many ways:

  • more traffic
  • relationship building
  • better customer satisfaction/retention
  • better customer service

In this article, I’m going to focus on the first benefit: getting you more traffic. We can go over the other benefits some other time.

Here’s the one key part of using social media effectively that often gets left out: consistency.

If you follow all the steps in this article, you will have a complete social media strategy.

If you execute it for one day, you’ll see no results.

If you execute it for a month, you’ll see some results.

If you execute it for a year, you will see significant traffic.

If you’re looking for some magic secret, you’re not going to find it. But if you’re serious about building long-term sustainable traffic for your business, read on.

Want to learn a social media strategy that works? Then download this PDF.

Commit to the strategy we develop together today, and the results will come in the future without you having to worry about them.

Step 1: Dive inside your readers’ minds

Do you think the average grandparent is on Instagram?

Of course not.

So, if you had a blog targeted towards the elderly, you would be nuts to start building up a following there. You’ll never get any serious traffic even if you do everything right.

The foundation of your social media strategy is to understand who your target audience is and why they use social media. To do so, we need to utilize demographics and psychographics.

Demographics tell you the who: Demographics refer to statistics that describe a group of people. They include:

  • location
  • age
  • gender
  • income
  • education level
  • religion
  • ethnicity
  • marital status
  • number of children

Not all of these will be relevant to your business. For example, unless your business caters to a certain religion, any religious affiliation is irrelevant.

Determining your demographics will depend on whether or not you already have a site and traffic.

If you do not have a site or traffic yet, what you will need to do is find a similar site (as similar as possible) and use it for your analysis.

If you have a site that does have traffic, you have a few options.

First, you can use Alexa. Enter your site or a competitor’s into the search bar at the top. The more popular the site is, the more accurate the data will be.

Since Nutrition Secrets isn’t that popular yet, I could enter a competitor’s URL such as authoritynutrition.com.

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Another option is to use the Google Adwords Display Planner.

Enter in a keyword that describes your niche. I entered “Healthy Eating.”

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Once you click the blue button to submit, the next screen will show useful age and gender information at the top:

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Try several keywords to get a concrete idea of your target market.

A final way to get demographic information is with Google Analytics (or your analytic tool of choice).

In Google Analytics, navigate to “Audience > Demographics > Overview” using the left side menu. If you haven’t enabled this before, you might have to do so and wait 24 hours to get data.

Once data is collected, you will see graphs for both age and gender.

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The best part about this data is that it represents your actual audience. It’s the best source of information for you, if available. You can also find similar data about location and language under the “Geo” section in your “Audience” panel.

Record all this data in a text file or spreadsheet. So far, mine would look like this for the new nutrition site:

  • Gender: slightly more female than male
  • Education: relatively educated, but slightly less than Internet average.
  • Location: most likely readers are from US, UK, and India.
  • Age: average age is about 30. Very few elderly readers.
  • Income: likely low to medium due to relatively young age.

Notice that some of those parameters are more definite than others. The first time you do this, you will have to estimate some demographics. Over time, you should refine these as you learn more about your actual audience.

Psychographics tell you the why: To truly understand how to create content and products that your target audience actually wants, you’ll need to understand more about your audience’s outlook on life.

Questions that you should try to answer include:

  • Why do they want to learn about [your niche]?
  • How important is [your niche] to them? (i.e., is it a hobby or part of their job?)
  • How do they like to learn? (e.g., video, text, audio, etc., and on what type of device)
  • What common questions do they have about [your niche]?
  • How knowledgeable are they about [your niche]?

This is a part that most business owners skip or skim over, but it’s going to be crucial for later steps in this strategy.

The difficult part is that there’s no tool that you can plug a site URL or keyword into and get psychographic information back. The only way to answer these questions is to observe your target audience.

Before I go over a few places to do this, note that you must find your exact target audience. If you’re targeting those who are interested in eating healthy based on the latest science, that group of people is going to be different from the group interested in nutrition because of bodybuilding.

Source #1 – Subreddits: Start by searching your niche in the subreddit search. There’s a subreddit for almost every community imaginable, which is why this is a good place to start.

In my example, I searched for “nutrition”:

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Based on these search results, I would stick with /r/nutrition. Try to find a relevant community with at least a few thousand subscribers.

Next, you simply have to read. If you’re not familiar with Reddit, read this guide to understand what you’re looking at first. Pretty quickly, you’ll start seeing the same questions and answers over and over again.

The questions and responses will tell you what people are interested in learning about, while the most upvoted answers will help you understand how they like learning about it.

In addition, you can click the “top” filter at the top to see the most popular posts of all time:

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Some subreddits will be dominated by videos or images. In this case, most posts are text or links to articles (that are supported by images). That alone tells you how this community likes to consume information.

After looking at the first 100 links or so, I can already see that this community cares about:

  • busting myths (i.e., cholesterol in eggs is unhealthy)
  • the current nutritional guidelines (and why they are wrong)
  • learning about nutrition (good courses and tutorials)
  • creating practical, healthy, and enjoyable diets

Among other things, I can answer almost all of those basic psychographic questions now and have a decent picture of what my audience believes in.

This will also help us create content that resonates with our readers. Instead of citing the USDA (who they don’t think is credible), I (or Mike) would cite research studies instead.

Source #2: Forums. Another place where you can see your target readers interact is in a forum. Just search Google for “[your niche] forum,” and you’ll get a list of results.

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Again, be careful that you pick forums that have the readers you are interested in attracting. Otherwise, your results will be inaccurate. There’s a big difference between someone learning about nutrition to just be healthier and someone looking to gain muscle.

Source #3: Comments. If you can find a popular blog that relates very closely to your niche, this may be an option.

Using Authority Nutrition as an example again, I would read through the comments of several articles and record my observations about the readers.

Step 2: Choose your most effective channels, and double down

Like I said earlier, this is a long-term strategy. You are investing time and resources into building a following on these social channels.

Most businesses can’t even do that on one social media site, let alone dozens at the same time. Pick one or two (maximum three) social media channels to focus all your efforts on.

Don’t worry about missing out on traffic—there’s more than enough traffic on any single major network to build a business. You will get better (and quicker) results by investing extra time and effort in a few networks than you would spreading resources thin across many. Choose quality over quantity.

So, which networks should you choose?

You need to find a network where your audience hangs out. For some niches, you might have several options. For other niches, there might be only a few to pick from.

Start by narrowing down networks based on their age:

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Vine and Tumblr are usually better options for a young demographic, while Facebook and LinkedIn are better for an older demographic. Facebook is losing popularity with younger demographics, but 70 percent of adults use it actively.

In most cases, you want to match your audience demographics to the demographics of a social channel:

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But age doesn’t paint a full picture. On a network such as LinkedIn, people are engaged in discussion about professional topics, but not hobbies.

How to spy on your competition: finding a close competitor is by far the easiest way to find the top social networks to focus on.

Say I wanted to attract Authority Nutrition’s readers. I would go to either BuzzSumo (free) or Ahref’s content explorer (paid) and enter in the URL.

On BuzzSumo:

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On Ahrefs:

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It’s clear from these results that Facebook is by far the most important channel to focus on, which is what we’re focusing on in the case study.

In addition, Twitter edges out Google Plus for second place. As we saw in the previous step, this niche doesn’t rely on images heavily, which is why it’s not that popular on Pinterest.

Step 3: Build a content bank of VALUE

Now that you understand your target reader a little better and have picked a channel or two to focus on, we can finally get to delivering value to them. The more value you can provide, the faster you will grow your presence.

The second part of this is consistency. If you share content for a few weeks, then drop off for a month, you won’t continue to grow. Unlike search engine traffic that can grow without you having to publish content, you must be continuously active on social media to grow.

In order to make it as easy as possible, you need to build up a content bank with tons of content that your target audience will love.

Content could be any of the following, depending on the network:

  • blog posts
  • infographics
  • pictures
  • videos
  • jokes
  • quotes
  • quick tips

The right kind of content depends on your network. In addition, you can’t just share your own content.

Michael Hyatt shares about 20 pieces of valuable content made by others for every piece of self-promotional content.

Buffer posts about 90 percent of non-promotional and 10 percent of promotional content.

There’s no golden rule of what the ratio should be, but always err on the side of being non-promotional, especially at first.

What content, other than yours, should you share? To find out, start by assembling a list of popular keywords in your niche. Use the Adwords Keyword Planner to find them. Start with a seed keyword such as “healthy eating” or “how to eat healthy”, and record the top 10-20 results. Record as many as you like:

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While keywords might seem similar, they will produce different results in the next step.

Now, go back to BuzzSumo or Ahrefs, and enter in your first keyword. Then, sort by the network you are focusing on.

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In this case, I found the most popular content on Facebook about healthy eating. Record all of these URLs in a spreadsheet (you can click export near the top).

If you’re using a free account, you’ll have a limited number of searches per day, so just do as many as you can.

At the end, you’ll have a giant list of proven content that you know your audience will love. This will take some work, but it is one of the most important steps.

Step 4: Get followers or get ignored

Sharing content without any followers is pretty useless.

Without people seeing, reading, and re-sharing the content you post, you’ll never build relationships, trust, or see significant traffic.

Starting from scratch is hard but possible. What you absolutely do not want to do is buy a few thousand fake followers from Fiverr. Not only will it make it impossible to track your results accurately but it will also lead to fewer followers seeing your posts because of the lack of engagement from those fake followers.

For you, as for most networks, the most effective way to get followers at first is to simply follow as many of your target users as possible. A decent percentage of these will follow you back.

As your follower count grows, you can slow down on following other people as the exposure from the content you share will start to earn you significant follower growth and traffic.

I’ve assembled some of the best resources on getting followers on each major network so you can plan your strategy to get your first followers.

Get followers on Twitter:

Facebook is largely a pay-to-play site now. While it’s not extremely expensive, you need a few dollars a day to run Facebook ads.

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Regardless, here are some great resources that will help you get more followers (page likes) on Facebook:

Get more followers on LinkedIn:

Get more followers on Pinterest:

Get more followers on Google+:

Get more followers on Instagram:

Step 5: Diminishing returns and the optimal frequency to post

Now you’re starting to accumulate some followers who are interacting with the content you’re posting—nice.

You’ll notice that you might get a few clicks every time you share something (depending on the network). Then a lightbulb goes off in your head: “If I shared twice as many posts, I would get twice as much traffic.”

To a certain point, you’re absolutely correct. But what if you shared so much content that you were taking up most of your followers’ feeds? They’ll think you’re a spammer and unfollow you, and you might even get reported.

Clearly, when you share too much, you hit a point of diminishing returns.

As with most things, you will have to test the frequency of posting to optimize it for your business. Depending on the audience, you might need to share more or less.

For now, I’ll walk you through best practices for each major network.

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1. Facebook: The Facebook algorithm has gone through significant changes in the past few years. Now, readers have more and more content in their feeds that moves faster than ever, which means that you can typically get away with posting more often.

Hubspot analyzed the Facebook sharing data of their customers and found that the ideal frequency depends on the size of the Facebook page’s following.

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It turns out that the smaller your page is, the faster you see diminishing returns. The ideal posting rate for a small page (1-200 followers) appears to be 16-30 posts per month, or about once every day or two.

Remember, the graph above shows click rate, so the overall number of clicks will likely be higher even though the click rate declines.

The data shows similar results for medium-sized pages, but for large pages with over 10,000 followers, you should post at least 31 times per month, which works out to once or twice per day.

2. Twitter: While feeds move fairly quickly on most social networks, Twitter is a different beast altogether. Within hours, your post will be buried beneath hundreds of others.

Peter Bray found that nearly all retweets occur within the first hour of a tweet being made.

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It’s logical to deduce that most clicks and comments also occur within the same period. And because tweets have such a short lifespan, you need to post more often.

To start with, post between 5 and 20 times per day. I’d recommend sticking to the lower end for now as it is more sustainable.

To determine when you should post, use a tool like followerwonk.

Start by signing in with your Twitter account. Then go to the Analyze tab and enter your username:

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After you submit the name, scroll down, and you’ll find a graph that shows you when your followers are mostly online:

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Again, though, you want to test which times work best for you. It’s possible that the times when fewer people are online are best because fewer other tweets will be shared. Always test.

3. LinkedIn: LinkedIn’s own sophisticated guide for marketing revealed that the ideal frequency to post is about 20 times per month, or once per day. But again, test this as it will vary.

Step 6: How to automate for success

Let’s say you find out that the best time to post is at 3 a.m. Are you really going to stay up until then just to send out a tweet? That would be ridiculous.

Even if you were that committed, it won’t take long until you forget or just fall asleep early. Like I said at the beginning, the one key to success with social media is consistency.

The easiest way to be consistent is to use tools (many of which are free) to schedule your posts.

Before I tell you how to automate posts on each network, I want to make something clear: this is not a license to spam your followers.

Just because you can post 100 times a day, doesn’t mean you should. It also doesn’t mean you should share the same message over and over again.

Automate Twitter with Buffer: There are other alternatives such as Hootsuite, but Buffer seems to update its feature set on a more regular basis and has a few other important features we’ll go over soon.

With Buffer, you start by creating a sharing schedule. Click on “Schedule” once logged in.

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You can click on the days to select or deselect them. You can also change the number of times per day you post as well as posting times.

Next, click on “Content” on the top menu. You can see all of your queued tweets that will be posted at the scheduled times.

In addition, if you click in the box “what do you want to share?”, it will expand and allow you to write a new tweet. Once you click “Add to Queue,” it will be added to the end.

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Automate Facebook, LinkedIn, and Pinterest with Buffer: You can automate these networks in exactly the same way as you did Twitter. You create a separate schedule for each network. When you create a status to share, you can add it to any combination of networks that you’d like all at once.

To switch between the profiles (to set the individual schedules), you’ll just have to select the page from the menu on the left after connecting your page to Buffer:

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With Pinterest, however, you will need to switch to a paid account (pretty cheap). There is a 7-day free trial available.

There are other tools for automating Pinterest, but none of the free tools are worth your time. Additionally, Buffer is an official partner of Pinterest.

If you’re looking for a free option, I recommend Viralwoot, but it’s very limited in comparison.

Automate Google+: Unfortunately, on Google+, you can automate only pages with Buffer, not personal profiles. This is because no third-party tool can use the personal Google+ API—it’s a pain.

The best alternative is to use Friends+Me. Once you register and connect your account, you will have to install a Google Chrome plugin. When you click the icon, it will bring up a new tab that looks very similar to the Buffer UI:

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Write your post as you would normally, and click “Add to Queue.” Once you’re done adding however many posts you’d like, go to the main dashboard (not the plugin), and click “Schedule” in the side menu:

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The rest will look very similar to Buffer. Just add whichever times you’d like, and you are set.

Step 7: Drive more traffic for your posts on social media than ever before

Your strategy is almost complete.

You’re sharing tons of great content, building up followers, and maximizing your post exposure.

Now, it’s finally time to think about what you’re getting out of it.

You’ll typically share one of your own posts every 4-10 posts. Depending on the channel you focus on, this could be every day or even every 10 days.

If you’re focusing on creating truly great data-driven posts, there’s a good chance that you won’t have enough of your own content to share—that is if you share it only once when you first publish it.

To maximize your traffic, you should be sharing old posts as well as new posts while maintaining your ratio of promotional to non-promotional shares. This is the easiest way to double, or even triple, your traffic.

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At the same time, don’t share the same post three times in a row; that’d be silly. Share it every once in a while. For example, here’s what posting across different networks could look like:

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There’s one more key to maximizing your traffic: don’t duplicate descriptions. If you do, you’re far more likely to be marked as a spammer or ignored.

If I was sharing this post on Twitter, for example, I would write several different descriptions:

  • Want to create an effective social media strategy? Here’s how: [url]
  • I was able to drive over 8,000 visits in a month with this social media strategy: [url]
  • Learn step-by-step how to properly utilize social media – [url]
  • Find out if your social media traffic strategy needs an upgrade: [url]

Get the picture?

One tip to explode your traffic: so far we’ve focused on building an audience and getting it to visit your website. But there are two types of users on social media platforms: regular readers (your audience) and influencers.

Influencers may actively use a particular social network, but most do not. They use it as a way to support their businesses, just like you and I do. They also have the largest followings, which could mean more followers and traffic for you.

How do you get them to expose you to their audiences? After I publish every article, I reach out to anyone mentioned in my post to let them know about it as well as to encourage them to share the post with their audience (I’ve written about this before).

Here’s a basic template:

Subject: I mentioned [insert their site name] in my latest post

Hey [insert their name],

I just wanted to let you know I am a huge fan of your work. I like it so much that I actually linked to [insert their website] within my latest blog post.

[Insert your blog post URL]

I would be honored if you checked it out. And if you love it, feel free to share it on the social web.

Your fan,

[Insert your name]

Not everyone will share your post, but a decent number will. The best part is that since they are usually in the same niche, they typically focus on the same social channels.

Step 8: Track results or fail (don’t skip this!)

Your strategy is basically complete except for this last step.

It’s not that difficult, but it can make or break your success.

No one, other than by sheer luck, is able to get everything right on their first try.

If you don’t track results, you can’t see what is or isn’t working, and you can’t improve your strategy.

Step 1 – Record all your shares in a spreadsheet:

You need to see which posts are attracting the most clicks and engagement and which ones are not. Over time, you will learn how to write descriptions that get the most clicks for your posts.

To get stats such as clicks, impressions, and shares, head back to Buffer. Click on the “Analytics” tab at the top, and make sure you’re on whichever network you want to start with. You’ll get to see each post you made as well as its stats:

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Record them in your spreadsheet, or click “export” on the analytics page if you have a paid account.

Every once in a while, look at these numbers (graph them). They should be going up slowly but steadily over time.

Step 2 – Analyze overall traffic in Google Analytics (GA):

Understanding which posts do well on your main social channels is a good start, but you need to make sure that you’re effectively pushing traffic to your website.

Sometimes, your followers (or friends of your followers) will come to a post on your site and share it. If you’re just looking at Buffer, you’ll miss this traffic.

Start by looking at overall traffic—this is most important. In GA, navigate to “Traffic Sources > Sources > Referrals.” This will show you how much traffic you’re getting from individual networks:

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This alone will tell you if your traffic is increasing over time or if you need to figure out why it isn’t.

In addition, you can often find out where that traffic is coming from by adding a secondary dimension of “referral path.” The referral path refers to the text that comes after the main domain.

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On some networks, you’ll be able to see what post sent the traffic easily. On some, notably Twitter, you just get a jumbled up referral that isn’t very useful. A plugin called Campalyst used to be able to convert this data into the actual tweet, but it is no longer available.

When you can, you want to look at the posts that sent the most traffic (that aren’t yours) and build relationships with whomever posted it. You have a good chance of getting significant recurring traffic.

Finally, if you have a business plan on Buffer, you can integrate Buffer statistics into GA.

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Conclusion

After reading all of that, do you really think you could just play around with social media and generate as much traffic as a serious business can?

No way.

A solid social media strategy is not for the light of heart. It will take you several hours to build your first plan.

The next part is execution, which is even harder. You need to commit to following your strategy for months until you start seeing any real results, which still won’t be that impressive.

Trust me though, if you keep at it for a year or two, you will start seeing some great results. Right now, you are investing your time and resources so that you can get those results. Keep that in mind in the months ahead.

Before you do that, tell me how getting traffic from social media is working for you right now. Leave me a comment below, and let me know how you’ll be revising or creating your social strategy.

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Comments

  1. Nathan Chan :

    Hey Neil,

    What a fantastic article! Thank you so much for the mention about our Instagram guide on how to get more followers FAST! Absolute honor 🙂

    Keep up the great work!

    Best,
    Nathan

    • Nathan, glad you found it helpful. If you require anymore help or have any other pointers please let me know.

      • Subharthi Moulik :

        Thanks a lot Neil for this awesome article. However I need some suggestions on how to make great content on social media that will get shares.

        • What is your blog about? Tell me about your goals and I’ll see if I can think of some content ideas for you

  2. Joginder Gujela :

    The timing of this article could have not been better. I just finished reading your Advanced guide to content writing like 10 mins ago. Thanks for the awesome post and guide. I hope more guides like that are in pipeline. 🙂

    • Joginder Gujela :

      Also, Technorati Blog search mentioned in the book is dead now. You might wanna change that in the update of the book.

      Thanks

      • Joginder, glad you found the timing to be beneficial. I’ll definitely look into the update on the book — thanks for the heads up. Let me know if you need help with anything else.

  3. Hi Neil Thanks I don’t that know how but you always post what I need I have been facing problem in this for my blog http://www.startupinstructions.com I think it will be making $100,000 I also need some writers someone is here?

    • Sam, glad I could help. A great place to find writers is on e-lance or any other site that promotes freelancers. Let me know if you need any help in that regard.

  4. Hi neil thkx for share it ..
    Neil sir Ur daily Update news and Article i read your all updates and news is best. so thkx for share it …. your post how to 1000 like i post on my site if u want see this so link this link – http://digitalglobal.in/index.php/how-to-get-your-first-1000-facebook-fans/

  5. Hi Neil,

    I really like your blog. I have one in a similar niche.. But I don’t get in the point on how to get traffic for my site..I will continue to read your blog again. If you could help me making a really quick review for my site. Tks.

    • Rolando, glad you find it helpful. Let me know if you need any help with a specific question and I would be glad to help.

  6. Chris Makara :

    Great post Neil!

    I had previously left a comment on NeilPatel.com regarding the importance of social media tracking (you mentioned you were on a plane and were only able to skim it – here is the URL I was referring to http://chrismakara.com/social-media/social-media-analytics/). I’d be interested in seeing your thoughts on this approach?

    I am glad to see you touched more on it in this post as you mention in Step 8. Without tracking, how can you really know what works (or doesn’t)?

    • Yep without tracking you can’t figure out what really works. As for your post, I’ve skimmed it and it looks good so far. I’ll have to read it fully later on my flight today.

  7. Neil ..The Article is simply AWESOME.

    Your insights and analysis are mindblowing. Thank you for keep sharing such magnificent content.

    In my personal development blog for last 2 years, I mainly focused on Facebook only and traffic from FB is much more than from search engines. I loved it totally and more importantly have built many forums in my niche each one of them having more the 20K members.

    Loyal readers and adding high value consistently is the key. Thank you for sharing everything.

    • Ajay, glad you found the article helpful.

      Sounds like your strategy worked well — that’s quite a following. Keep up the great work!

  8. That is a fantastic post and I am going to really benefit from a game plan like this for my social media traffic plan. Thank you!

  9. Hi Neil,
    I must say that you are a great data analyst. Great analysis of social media marketing. I am going to take your tips to improve my SMM.

    MS Qureshi

  10. Abdullah saeed :

    Hi Neil

    I am over thinking to make social media strategies. After months of reading surfing trainings. Social media planning is an art. I’ve decided to optimise my site after on social media marketing. It’s science !
    Thanks for the article
    sir may God bless you

    • Abdullah, glad you found the post helpful. It really is an art that is very process oriented. Please let me know if you need help with anything else.

  11. Abdullah saeed :

    After testing on social media. Sorry readers wrong words ?

  12. Ann Clark McFarland :

    Are you a business owner, author, artist who struggles with honing in on your elusive “target audiance”? This article takes that pesky “animal” and finds it a home! More help than you will know what to do with and it’s free! READ IT!

  13. Once again, Neil came up with something useful, actionable, and informative. I’m addicted to Quick Sprout 🙂

  14. Was reading your posts and you said that you include quotes and data into your posts to increase your credibility and authority.

    So do you paraphrase the data you use?

    or

    Do you copy paste chunks of the information you need?

    The reason I am asking is that I want to be safe from Google’s monitoring and I never steal content as I always include a link back giving credit were it’s due.

    If you copy paste chunks, does a 70original/30copy or a 60original/40copy rule seems reasonable to you?

    I will try to make each post data driven, so do you think 70/30 or the 60/40 rule will be good for each post?

    • I am sorry if my comment is off topic for this post but was worried about penalties.

      • Aly, I ensure that I don’t incur any penalties — the best way to do that is to give proper attribution and not duplicate content. Quotes are not an issue as they aren’t large chunks of text. I hope that helps out.

        • I am more clear now , you paraphrase the data and for quotes i love to put useful quotes.

          Can 20% of my content be quotes with out any penalties?

          I know you are a very busy man won’t want to waste your time, just give a yes/no answer for the question and if it’s no then add what percentage you think would be acceptable.

  15. Pradeep Singh :

    Fantastic Post Neil!
    I have been doing most of the things for my new blog (following the steps of your nutrition blog). Thank you for suggesting a Social Media strategy. Like you say in the post above, execution is going to be the tough one.

    • Pradeep, glad you found it helpful. Let me know if you come up with any other tips — would love to hear them.

  16. Again Sir.. You share Awesome Post.. 🙂 Sir. Please share How to Get Traffic from Images and How to Rank Images on Google..

    • Priya, you have to use the same strategy as you would for optimizing a blog post. Make sure that the keywords are in line and that the content is original.

  17. Fantastic post Neil. This post is going to be my bible…lot of useful info.thanks!

  18. Wow! Thank you for sharing such an amazing content.

    Question:

    We observed that every weekday at 8:45 pm IST = 8:15 AM PT we receive your Quicksprout’s email. Whereas your buffer schedule is different, around 6:15 pm PT. Is this scheduling varies per target market, business vertical? What is the logic behind this?

    Thank you in advance.

    • Sounav — it’s different across different niches. I can get more specific if you have a particular question…

      • Hello Neil,

        Thank you for your kind reply. Here are my questions:

        a. We are into web design development and our target market is English speaking countries (UK, USA, NZ and Australia). What is the best time to schedule our social media campaign? How can we reach the maximum audience across these countries?

        b. For our blog (related to web development, digital marketing), when users subscribe our blog feed. What should be the timing to share our post. Is it around 8:30 am PT?

        Once again, thank you so much for your kind reply. I am a great fan of yours Neil.

        Wish you all the best.

        • Sounav:

          1. I would do some testing but you should ideally schedule posts in the afternoon your time.

          2. That is a time that works for me but I would test it out.

  19. Hi Neil,

    I run a fitness boot camp, and tend to focus on a 10 mile radius. If you were me, would you tweak the above strategy to make it more local? If so, do you have a couple of suggestions?

    Thx,
    Coop

    • Coop, depends on where you live. If you are in a city then it would be wise to stick with your radius. If you live in the suburbs then it would probably be helpful to extend that. Basically do people drive or walk to your boot camp?

      • 100 percent drive (I’m in L.A.). Most spend 10-20 min to drive, one drives 50 minutes one way to train with us.

        Thanks for your time.

  20. It takes time and effort to builld Social Following but it is always worth it.

  21. Hi Neil,

    Thanks for another awesome post! You pointed out a lot of things that I really need to focus on like those having to do with consistency which has been an issue for me. For one, I’d like to try do updates by automation and see if/how they’ll make the difference.

    I’ll be looking forward to your next post!

    Gigi

  22. Hi Neil,

    Thanks for the kind offer to share my facebook photography page to your social web of friends…assuming you like it of course ?

    https://m.facebook.com/sturtjasherphotography?ref=bookmark

    Regards.. your number 1 fan,

    Sturt

  23. Maximillian Heth :

    Neil, you never cease to blow me away with your posts. This definitely coincides a lot with what I’ve been learning from raw experience as I’ve worked on driving traffic via social media. Thanks so much for putting this together! =)

  24. Hey Neil,

    Really this is nice post for social media beginner

    Thanks for the awesome post and funnel. I have lot of idea after reading this post. I think Social media is get traffic for my site. .I like you post and will maintain to read your blog again. If you could assist me building a actually fast review for my Website..

    • Webleonz, glad you found it helpful.

      Glad you liked the post — looking forward to hearing much more from you.

      • Neil

        Recently I have started SEO work. So I am sure I will together about your blog for new SEO learn. I hope I got all information about new SEO update in your blog…

  25. Neil,

    It’s post like this that make me want to be a better blogger 🙂

    Lordy, what an in-depth post and model of content excellence.

    I am a bit ticked-off at you here though cause now I’m going to be just a little bit busy building a high value Content Bank.

  26. James Carter :

    Many SEO’s just ignore social media as a big factor, this is very sad.
    I know what is the role of social media 😀
    Thanks for educating NEIL !

  27. Charan Pammi :

    Yes ! Neil sir , You are absolutely Correct , I have done an experiment on Social media by promoting it through boost post , And users engagement is awesome and the next day itself I am really happy with my boosting Rankings

    Not only Facebook , Twitter , and last but not least G+ Plays an Indirect role in Rankings

    Thanking you.

  28. Neil,
    Its Simply A W E S O M E post. I never got such kind of detailed plant about SMM before in the internet. Thanks is not enough for you.

  29. You’re beating every day. Thanks so much neil.
    This is superb

  30. Hi Neil. Thank you so much for this post. It’s awesome. I am hopefully going to begin doing social media/blogging for an interior design firm that also has a retail store, so your post is invaluable. Is there any resource that would be helpful to me as I navigate and try to build up this designer’s blog and social media community awareness that is specific to this industry? Thank you!

  31. Thanks Neil for the valuable insight as always, buffer is a pretty cool tool. I think sticking with a promotion strategy in particularly niche communities on social media is the key.

  32. Huh, very long article, Neil… I’m sure, that it is full of very useful information.

    So, I copied to a Word document, and I’ll read it offline.
    I can read much more thoroughful from paper format. 🙂

    I really hate social media, but I have to use it for business…

  33. Hi Neil,
    Thanks for the great post.

    One quick question.
    If you are to make another blog, after ‘nutrition secrets’ then what would be your preferable niche?

  34. Brilliant Neil, just brilliant.

  35. You just saved me a few months time to figure this out and get a routine.

  36. You’ve mentioned trading up Facebook likes? Do you have a guide for that? Or more detailed steps for how to do that?
    Thanks.

  37. Hey Neil,

    Just started my blog, this was an extremely helpful. Thank you!!

    Davina

  38. Neil,

    Another timely post, thanks. I definitely need to implement the “I Mentioned You Letter” in my plan.

    I think that is a great way to not only reach influencers to gain additional shares, but also start building a relationship with them and to become an influencer in your niche by association to that influencer.

    Thanks again.

  39. Hey Neil,

    Thanks for providing an extremely useful piece of content!

    I just had once question, in Step 4 you said “What you absolutely do not want to do is buy a few thousand fake followers…”, in the past though you said that you did this and then traded shout outs to quickly grow your Facebook page.

    My question is, how did you buy followers and still manage to ensure that you got post engagement?

    Thanks for the help,

    Zach

    • Zach, I used ads to grow the base — to grow the engagement and look more legitimate it’s vital to keep creating great content.

  40. This is a great plan, thank you.

    In a recent post you suggested promoting your facebook page in English speaking countries in Asia, so you could get followers/”likers” for your business page without spending much money.

    On this post you warn about the dangers of followers who don’t engage much. Do you find that followers in English speaking countries in Asia engage enough to keep from harming the stats of a business facebook page?

    Thanks for all your help.

    • DB, the geographic region provides a cheaper CPL — however engagement just depends on the individual and quality of your ad. So it’s smart to focus on the right copy to attract the right visitors. You’re always going to get junk likes no matter what so don’t worry too much about that.

  41. Trudy Beerman :

    This was freaking comprehensive! I read it through but I know I need to go back through much slower and implement as I go. I have shared this with some bloggers who take their blogging seriously.

    I would love for you to be a guest on my show, Debt-Free Wealth Radio http://DebtFreeWealthRadio.com My regular spot is Friday, 10AM EST however, if you are open to being a guest and that spot is not a fit, I would be happy to record at another time. My humble, once per week show has had 80K+ tracked listeners since 2011. The platform’s follow system sucks so I do not have any CTA’s for people to follow me there.

    I look forward to hearing back from you on my offer.

    Trudy

    Thanks
    Trudy Beerman

  42. Hallo Neil,
    I am keenly following the $1,000,000 a year journey. I also started a site http://w3zip.com and have actually spent zero in development as I pretty much do everything myself. Last month you showed us how to get 100K Facebook likes. I guess I will spend here; its worth.
    Regarding this article, do you thing it would be wise for me to boost Facebook posts too?

  43. Hi Neil,
    Just wanted to say great post, you have provided so much excellent data plus how to apply it to experience the most growth. I know I will be applying some of this for a couple of my sites. Thanks so much and keep up the good work!

  44. Walter Petticrew :

    Hello Neil

    This post is far superior than several books I have purchased. Yes a book can give more detail in some areas, but your post has 0% inert ingredients and 99.9999% active ingredients. As a founder of a startup this is wildly useful and helps me ask better questions and learn more.

    Regards,

    Walt

  45. Hi Neil
    This tells me that social media is not for the lazy, feint-hearted or weak.

    Just like being a good piano player, or a lawyer, or an exceptional orchid grower, it all comes down to consistent investment.

    That commitment is made so much easier with your walk-through guides.

    Thanks so much!

  46. Connor Rickett :

    This is one of the best articles I have ever read on the subject. Hard numbers make me smile. Normally, I’d only comment when I had something to ask or something to ask, but in this, just well done.

  47. Neil, superb article. Just one optional suggestion – why don’t you link a pdf version of articles. Sometimes I die scrolling whole post.

  48. Thank you for posting Neil.

    An excellent article with lots of useful tips and trick!

    Rayner

  49. Waqar Ahmed :

    Hi,
    This was amazing post. Working on reddit.com to explore my niche.. 🙂
    Thanks. You are awesome.. You are Guru, Neil. LOVE YA!
    Best regards
    Waqar

  50. Neil, Thank you for very helpful information. BTW, I started promoting our Facebook page using your advice to target Asian countries and can see theaudience growing fast. But now I have to decide how to swap those likes to real audience. Do you have any posts about that? Thank you again for your posts. I canceled several subscriptions to have enoug time to read your ones:)

    • Nazim, thanks for all the support.

      Creating great content is the best way to engage the new likes and followers.

  51. Hi,

    Again what a post by you. Thanks for sharing.

    I have a request for you. If it is possible could you please share some ppc strategies.

    Thanks

  52. Ashwin Reddy :

    Hi Sir,
    I regularly visit your site but this is my first time commenting
    Because this article has inspired me, I thought ranking the articles in search engines would only generate traffic for my site
    But now i have learned how to generate traffic and great a brand for our site using social media
    Thank you very much

  53. What a fantastic article! As a blogger with a recently resurrected blog, I want to give it as much chance as I can to grow and gain popularity, whilst still working full time and being mum to my little boy.

    Your well structured article will give me the chance to pick some of your key findings and concentrate on them.

    Thanks for sharing this!
    Stef

  54. Excellent, and very in-depth, article! I know it’s mostly targeted at people who use social media in their marketing strategy, but I think their clients should read this too! A lot of people I’ve worked with expect to get thousands of organic clicks to their website (without investing in paid ads) after only one month. It’s so hard to explain that social media isn’t magic, it requires hard work and strategy just like anything else.

    • Karen, great point. Social media is evolving into a channel that is just as complex as traditional channels — which is good for market differentiation.

  55. Awesome! Uber Helpful….

  56. Heidi Hodkinson :

    Hi Neil

    Thank you for another brilliant and incredibly useful article. The timing couldn’t be better, as I’m really struggling with getting to grips with a social media strategy, so I intend to follow your advice to the letter this week 🙂

    I do have a query (I know it’s very specific but I’m other types of businesses may also have this query) that I’ve not been able to find an example of or answer to. All the advice I’ve read assumes that online marketing content is to be directly related to the business product or service (which makes sense in many cases).
    I design and handmake jewellery, inspired by modern architecture through to astrophysics through to innovative technology.
    So, at first glance, it seems as though I should be writing about jewellery processes, techniques, materials, etc.

    As a new business I don’t yet have any customers and my designs very much come from who I am so until I get real customers, my target customer is very similar to me.
    Other jewellery designers either don’t have blogs, or where they do they do talk about techniques, processes, etc. or are just 100% promotional, but as a jewellery buying customer I don’t want to read about those things and they’re not going to draw me to their websites.

    My gut feeling is that my target customers would be much more interested in reading about the subjects that inspire my designs, i.e. architecture, astrophysics, innovative technology, etc.
    But does this make business sense?

    Thanks
    Heidi

    • Shirsendu Das :

      Hi Heidi,

      I would say you go with your gut feeling. After all you will be great while you are writing what you want.

      Thanks,
      Shirsendu

    • Heidi, great question and my short answer is yes.

      You should find out what your niche audience is interested in and then go from there. I would say that your strategy is spot on — focus on the design meanings and processes that inspire you and write about them. More often that not, as you mentioned, people could care less about the processes and manufacturing of it all.

  57. Shirsendu Das :

    Hi Neil,

    Can you share your thoughts how to write engaging posts for social media? May be with examples?

    Thanks,
    Shirsendu

  58. Swapnil Narendra :

    Hey Neil, you are just the guy I was hoping for to magically appear. I am planning to start a blog of mine and your posts are filled with knowledge and insights. I wait for your updates in my inbox, and all your tips and tricks have been proven really helpful.

    Thank you very much 🙂

  59. Naomi Dinsmore :

    Hi Neil,

    I love leaving direct comments here but there is so much content here I don’t know where to start! I already do a lot of what you spoke about but currently I’m skimming the surface and not using the methods you suggested to maximum capacity. Which is good because I already know how to use it all but now I can use the information even more to my benefit.

    Thanks for mentioning new tools that I haven’t heard of like BuzzSomo and Subreddits Search plus all the links to the additional content to.

    Another method I use to check out what social networks my audience prefers is to check out authority blogs and look at their social media shares and see which ones are the highest just to get a better idea.

    Thanks

    Naomi

    • Naomi, sounds like a solid strategy. Looking forward to hearing much more from you including additional insights and tips. Thanks for the share.

  60. Neil, you always come up with something dynamic, I loved this one, you do have a good taste, I learn a lot from you.

    Thanks
    Sandile

  61. Saulo Segurado :

    Neil this is DOPE! How do you keep scaling the UNSCALABLE with this type of content?? Seriously, do you have a team of aliens creating it for you? Hahaha! Cheers from Brazil.

  62. Evelyn Guzman :

    Hi Neil,

    Once again, this is a gem of a post. I might not be able to do all your suggestions and recommendations, but just reading and planning how to act on them kind of energize me. Thank you so much.

  63. Thanks so much for another great article

    How about this tool – http://epicbeat.epictions.com/

    Thank You 🙂

  64. Really a great article Niel. I am a big fan of your 🙂

  65. Hii Neil .. I hope U Good..

    i Read your BLog Its Very Good But I Don’t Know How TO Parmote Your My Business, Website my website – http://digitalglobal.in/ And gotosky.in But its Rank is So Low and Bounse Rate is So High So Plz give me some Advice How to magane my website .

    thkxx…

    • Raju, sounds like you just need to focus on creating stickier and better content. Also, try to optimize your site’s design for better results.

  66. Robert Giacomell :

    Hi Niel,

    Another great social media post from the expert. There are lot of social media platforms and tools that can be helpful if we really want to push our social media campaign and it surely benefits us if we go in the right way. Now a days social media plays the biggest role than any other online activity. Again thanks for this useful post.

    Keep sharing and we love to hear more from you.

    Thanks,
    Robert

    • Robert, having the right strategy can make or break any campaign. Looking forward to hearing much more from you.

  67. It is indeed complicated.

  68. Natural Exclusive :

    Hi Neil,

    We have just implemented you technique and used the same quote from a picture we loaded using Canva. Optimized the audience. Went one step further and chose specific countries where the cost per click is lower. Drilled down to age, education, specific health and fitness groups.

    The result is simply astounding! Click through rate (CTR) has gone from 4% for our first campaign to 12% which if I am tracking correctly is also above the 7% CTR you managed with the same post.

    I wanted to also mention sending a customized thank you follow message when someone adds you on Twitter using twitterdmer asking followers to check out your website and add you on facebook also works well. Not sure how or if this can be done on FB though if anyone knows.

    Looking forward to your next post as always you are a fantastic resource for those just getting started.

    Natural Exclusive

    • That’s great to hear — glad I could help. I look forward to hearing much more from you. Let me know if there is anything else specific I can help you with. Keep up the great work!

  69. Scott Layson :

    Thanks for sharing your knowledge Neil. I have been wanting to put together a thorough social media strategy for our real estate team and I will be using many of these tips.

  70. Hi Neil ,

    Liked the article,shared on twitter immediately.
    You make things sound simple.
    One does get overwhelmed as a new blogger.
    So much to do,I guess it would be nice to have an
    article on time management, related to the entire wheel
    of blogging.
    Some things do get left out,have to get a facebook page up.

    A very helpful and interesting article.

    Cheers

    Ajay

    • Ajay, glad you found it helpful. Please let me know if you need help with anything else. Looking forward to hearing much more from you.

  71. Hi Neil, Fantastic Post. It really amazes me how much value you continue to provide to your users.

    Thank you.

    Grateful for all the strategies and knowledge.

    Murali

  72. Jelena Milosevic :

    Hi Neil,
    Here are so many details, so many informations and still easy to follow but need to read again to get all into my head 🙂

    It’s interesting that part of sharing article on twitter.
    You share more times ,with different important parts of what you wrote. Is that also advice to all of us, so we can present it/us better?

    And how do you see the introductions on all social medias? Is there a different presentation and do you have some advice for it ?

    I can’t wait your next article, imho, one of most important :
    relationship building !

    Thank you
    Jelena

    • Jelena, you should ideally make your introductions and pitches catered to each specific client and then go from there. Let me know if you need any specific help with anything and I’ll be glad to help.

      • Jelena Milosevic :

        So, I need to do my homework and find out where is my target group and how I can atract them to my product /idea.
        Thank you Neil 🙂

  73. Sumit Sharma :

    Neil, You’re just brilliant in simplifying strategies bit by bit everytime !

  74. Daniel Obaike :

    Hi Neil,

    Very helpful article and perfect timing for me.

    I am at that point were I have to build a solid social media strategy for my business. I have spent the past week research the topic. This article couldn’t have come at a better time.

    Many thanks for sharing. You have saved me A great deal of time.

  75. Christoph Schumacher :

    Dear Neil

    I take my hat off to bow my thanks for this great piece of content! Your work is very much appriciated.

  76. Sherman Smith :

    Hey Neil,

    This was a very long but very valuable post. I’m doing quite a few of your tips already, but there’s always room for more. Yes when you’re doing something like this you have to practice delayed gratification and be focused on the profit because as you mentioned this type of strategy is for the long term.

    Thanks Neil for sharing! Have a great rest of the week!

    • Sherman, glad I could help. Please let me know if you need help with anything else. Looking forward to hearing much more from you.

  77. Abhishek Singh :

    Hey Neil.
    Great article! It really was helpful.
    However, I have a problem. My niche is not really something you’d call a niche with the ‘business potential’ and stuff, but it is what I love to do.
    On my blog, I, well, write. Stories and stuff. Fiction, moral based anecdotes, essays and stuff. I really want to grow my audience and have a large amount of readers so that I can share my stories with the world. How should I go about identifying the people who would be interested and start?
    Any help would really matter, and I would be really grateful if you could give some advice on this issue. I think this is an unusual question for you too btw. 🙂

    • Abhishek, have you looked to see who the key influencers are in your niche. I think that would be a vital first step.

      • Abhishek Singh :

        Yeah I have.
        I just need to know how to go about increasing my audience and working my way up to more loyal readers.

  78. Hi Neil,

    Thanks so much for sharing such an informative post. I love all the links and data you attached that provide even further information. I hadn’t thought about using subreddits for this purpose before!

    Please keep posting helpful articles!

    Best,
    Raj

  79. This post has way more detail than many of the posts I have read, thank you!

    I’m at the blogging stage where I feel like I have an understanding of where to begin, and now need to actually be doing the work!

  80. Hi Neil,

    You have cleared all doubts of referral traffic. I appreciate this article. You do great work.

    Thanks.

  81. Ultimate! You’ve touched almost every corners in this world. And Many thanks for the definite guide on ‘how often you should post to social media’.
    Thanks again, Neil.

  82. Ashley Fiddes :

    Hi Neil,

    Very unique and informative article. I am completely agree with “Step 3: Build a content bank of VALUE”, of course we can keep user engaged by sharing valuable content, infographics, media, running polls, survey, events, etc..

  83. Sphoorti Sachan :

    Hi Neil,

    Very extensive and useful write up. I am always awestruck by the way you pour in information in a such interesting manner. Recently, I was doing facebook marketing for an app. There is a curated content, scheduled posts according to a planned calender, engagement with the audience. But still not able to drive the audience into downloading the app. It would be very helpful if you can guide me to diagnose the problem here.

  84. Abhishek Jain :

    Thankyou! Neil
    This is a wonderful post to boost the traffic through social media. Yea it is hard to build up the starting plan. I have a blog related to Indian city? How can we make it simple? As in India a very few people use pinterest and Google plus?

    • Abhishek, share it on other social platforms and go from there. Just make sure your images are stunning.

  85. Daniel "Insanely Diligent" Dou :

    Hi Neil,

    Awesome post! But I’m sure you already knew that. 🙂

    Anyways…

    Normally when I read your posts, I just go through everything. And keep it in the back of my mind for later. When I can use it.

    I decided to start implementing everything I read, as and when I read it.

    I’m currently implementing Step 3.

    So, you mentioned:

    “The right kind of content depends on your network. In addition, you can’t just share your own content.

    Michael Hyatt shares about 20 pieces of valuable content made by others for every piece of self-promotional content.

    Buffer posts about 90 percent of non-promotional and 10 percent of promotional content.”

    In the case of a personal site, I guess that’s true. But what if you have a curation-type site, where you curate others content?

    Like for Huffington Post. Or Gawker Media.

    Also, I tried checking out your Facebook page to see how you do it.

    And I noticed that almost all your posts are self-promotion. :O

    But I did see that you alternate between self-promotion, motivational quote, self-promotion, motivational quote, etc.

    Is that a good way to do it?

    • Daniel, that’s definitely a good way to do it for me. I have tweaked the formula a lot of the years and have found that the strategy I use now is the best one. See what works best for you and go from there.

  86. Zartash Waqas :

    I’m very Glad to see your Positive Response for those who commented on your article. I’m really Impressed with your kind heart. Thanks for Your Love Neil. I will never told you lie.Actually,I don’t have red your article fully cause of short time. But It is awesome and have a lot of knowledge. Hope you will upload an article on “SEO TOOLS” soon. Thanks! 🙂

  87. Damn Neil.
    you are out of this world with this your life long and understandable post.

    men I adore you.

    thumbs up bro

  88. Hello Neil,

    Very Informative articles to boost the traffic through social media and many many thanks for the definite guide on ‘how often you should post to social media’. Once again hats off to you for this precious article.

  89. Vineet Gupta :

    You are a Champ Neil!

    No words for the help you are to the community. God bless 🙂

  90. hamza zoubir :

    nice article Neil like always I just started my own blog I will try this strategy.

  91. Germarie Bruwer :

    Hi Neil, great post as usual! Just a quick question: you have the Social Sharing Schedule graphic: is there a way to automate this reposting of content at set intervals or is it something that you manage manually? Thanks!
    Germarie http://www.homeology.co.za

  92. Love this blog. Wow, it’s the most dense collection of blog/social media knowledge I’ve seen.

    Please clarify when sharing other people’s content on social media channels – do you recommend posting a link directly to the original source? Or do you recommend directing traffic to your own blog where you’ve copied the material and gave full credit?

    Right now my nascent blog is mostly original content. The few times I share others’ content I put it first into my own blog, but that’s mostly because I want to add my own comments.

    Thanks!

    • Mick, whichever strategy yields the best results is what you should go with. I have seen success both ways.

  93. Thanks a lot for these very helpful tips Neil. Have a question though. Are these strategies suitable for all niche or are there specific niches that are better fit than others?

  94. Piccoli Photography :

    Hello Neil,

    This is really helpful tips for tips for social media. I think now a days social media is more important and useful platform to promote our business and make band of your business.

    Thanks

  95. its nice info for us we and many others people are learning from your blogs. its very appreciating. we are waiting of your next booming blog.

  96. Erika Madden :

    I enjoy articles that are as thorough as this one. There are so many actionable tips + resources here that are truly helpful to people. I particularly love the stats on Michael Hyatt’s self promotion vs. other promotion. I think people are afraid to do that for fear of what it might do to their brand, but I’ve found that the result is the exact opposite of what one would think.

    Thank you as well for the mention of my Pinterest Guide. What a thrill to see that here. 🙂

    • Erika, I really wanted to share some Pinterest insights and it was a great place to do so. Glad you found it helpful.

  97. Thanks a lot Neil for yet another great post.

    I am facing a bit of a challenge following your recommendations due to the business area I am in: Insurance.
    Most of your strategies build on the fact that people like to read, learn and share about the topic. In insurance however, people mostly like to avoid the topic. Throught the industry (at least here in Germany), share rates and engagement are really low.

    Any recommendations how to approach this?

    Thanks!

    • Georg, I am not an expert in insurance but the same principles should apply. Just find the right audience and become an educational resource for them.

  98. Quite Insightful !!!!

    Sharing post on social media generates immediate traffic but what i do not know is how to keep the pace on single topic which is related to my product.

    In search engine, I keep it on the first page and keep getting consistent traffic however in Social media, the result starts diminishing from second day itself.

  99. aswinichinnu121 :

    Thanks for sharing this valuable information. It is great article . I completely agree to this article. I got many new points through this article. Please provide some more social media sites with page rank.

  100. Hey Neil,

    thank you so much for this and all the other great articles.

    I’m struggling to understand a concept though and I hope you’ll have some time to help me out.

    Concerning posting TOO frequently on Facebook. Does the decline in engagement come from the fans or from Facebook’s algorithm? I’m trying to find out whether if I offer my fans more good content Facebook will throttle me for it.

    Hope to hear from you.

    • Schalk, it’s a mixture of both. You’ll need the fans and killer content to excel.

      • So if I understand you correctly, if I’ve got great content for my Facebook channel I should go for it? Facebook won’t hassle me for posting much. I should then just nurture engagement with my fans.

        Thanks Neil – sorry for bugging you again. 🙂

  101. Susan Muegge :

    Thanks for the article. We’ve been resharing and seeing great results. Now, I am excited about using the more advanced targeting techniques you mentioned to grow our business.

    Thanks also for being an amazing resource for marketers and writers.

  102. Hi Neil,

    I am a regular follower of yours and love reading your informative articles.

    I was utterly confused with my social media strategy as even if I was posting informative blogs and articles in Facebook, twitter, LinkedIn etc., I was unable to draw any significant attention i.e likes and shares( though I have a decent number of friends and followers from my same niche).

    I will definitely follow your footsteps and will seek your help if I get stuck anywhere.
    Thanks a ton 🙂

  103. Hi Neil,

    Above you stated the ideal number of times to post on fb for a small page would be 16-31. Why not 6-16? Seeing those are the times with the highest click through rate. Am I missing something? Thanks in advance for your reply. By the way, this great information.

  104. Rahul Sharma :

    Hey Neil,

    Article that matters about social media strategy. Simply Awesome and Well Defined, I am going to use this social media strategy for clients website.

    After Learning your article i am really excited to draw my significant attention i.e. Likes, Followers, Shares.

    It might be helpful for webmasters like me. Thanks for Sharing Footsteps for Social Median.

    Have a Good Day !

    @AMRahulSharma

  105. I think i may try some of these techniques on my sister’s website to help her out. Cheers!

  106. Hi, Neil
    Do you know that Chrome process in Windows7 related to this page is take more than 350,000 bytes? At least, that is what built in Chrome Task Manager says.

  107. Hi Neil,

    I recently read that Facebook can dock your posts if you ask followers to share/like/comment too often. Do you know if this is true? And if so, how do you suggest creating engagement with followers on Facebook without breaking the “Facebook rules”?

  108. Hi Neil,
    thank you very much for your guide. Really comprehensive.

    Anyway even if Facebook remains the best social that really works to build a huge Facebook fun base it’s not easy 🙁

    Cheers

    • Roxblog, it’s very important to make sure you provide valuable content – that’s how to make sure people visit your site.

  109. Neil,
    Thanks so much–your articles are always informative, easy to understand and fun!
    I’ve had a website for my psychotherapy practice since October and I often feel I need to translate some of the stuff I read on the web to accommodate this. People aren’t always wanting to “like” my stuff or follow me because of stigma attached (following and sharing posts on how they deal with depression, explosive anger, etc) Do you have any thoughts for people building sites with that audience in mind?
    Thank you again!
    Justin

    • Justin, glad you found the post helpful. Try to make it more relatable and less associated with the stigma. there are always ways to create more buzz without the fear.

  110. Hi,

    I have enjoyed reading your blog post and implemented it into my site.

    However, I have one question : can we post same pictures into different social platform?

    For example,

    After I post one photo in pinterest, I post the same photo in Facebook but with different description. Is it recommended or is it considered duplicate content?

    Thank you .

  111. Sweta Mishra :

    I was not aware of these things. your articles are really helpful Neil. Thanks.

  112. Amazing info, great job Neil

  113. Too long post ..it takes me 30 minute to read it all …Thanks for this deep researched guide

  114. Hi Neil,

    Thanks for awesome post. Now, This time again you introduce a new app Friendplus.

  115. Cheryl Hennessy :

    Dear Neil … Heartfelt gratitude for posting valuable useable content, backed up by facts. Your posts are one of the few I look forward to reading 🙂 As a new business owner, having such stellar direction in the early stages is helping me keep focussed.

    Keep up the great work and thanks again.
    Cheryl

  116. Hi Neal! This is an amazing article 🙂 I have a question.. In the #7 do you mean share from your personal profile?

  117. Gaurav Bothra :

    Hey Neil,
    I have a cricket website and am posting on my facebook page more than 20 normal posts daily and 5-6 Links to my website. But I read on your article 1-2 is the best. But for a sports page it would be really hard to sum up everything in 2 posts. So how could I possibly work it out?
    Please also have a look at my website and tell me how I could generate more traffic on it.
    Website Link – http://www.criccoverage.com
    Thanks.

    • I think you should continue promoting great content. Have you tried leveraging social media a bit more?

  118. Chris Wright :

    Great read, I only found your site today and have spent most of Sunday reading your articles much to the annoyance of my wife. Will certainly be sharing with my team

  119. And Neil kills it again with evergreen content with actionable items and examples of how to do something better and actually shows results. Sharing this right now Bam!

  120. Thanks a lot for sharing your valuable experience and these super tips on How to use Social Media –

    Just wanted to know what % of budget would you recommend to spend on Social Media, Display ads and Search ads. Target audience is Adults between 18 to 65 years in a very specific area…the campaign aim is to get ‘Followers on Social Media’ for a Community service company. It’s a project I am working on for a non-profit organization.

    You have given good tips on best Social Media options – but now Facebook has become too commercial and would promote content only on paid basis…does it make sense to spend 50% on FB and balance 50% on Google adwords?

  121. Hi Neil,

    What an amazing piece of information! I always take away something productive and informative from this site, not to mention, I am already a fan. I have a question and hope you can help me with it; I recently started with a website, writing blogs about some lesser known facts in the world. I wanted to ask if I should start promoting on all the social platforms at once or should I concentrate and build one platform at a time? Which one would be helpful?

    Thanks a lot. Keep up the good work! Cheers.

    • Shreyas, if you have the resources then jump in and promote multiple channels — if you are a one man team I’d say concentrate on one and grow it then move on to the next.

  122. Wow. I don’t know how you do it, but your blogs and their content is on another level! I own a small boutique “digital agency” and I am thinking of doing a “forget everything you knew” workshop and just get my team to learn from you! Well I guess then I need to be the first one! Hate being my own boss! The pressure,
    Thanks for all the *great content!

    * Relevant, Honest, Valuable.

    Cheers
    Johan

  123. Daniella Bien-Aime :

    Hello Neil:

    What a FANTASTIC post! Thank you so much for the amount of details and practical to implement. This post goes to my wall as a weekly reference guide. I have a quick question? Which program did you use to create the Facebook ad, “If it came from a plant, eat it…”? Did you see an increase in your subscriber base from that ad? Just curious. Thank you.

    • Daniella, that’s how I usually go about things. I always test to find the best ads that provide the most value.

  124. This article was awesome! I had been saving it for a while and just now had a chance to read it. I work only with Pinterest and most of my clients are bloggers. I’m always looking for ways to dive into their target audience and these tips have jogged so many ideas. Thank you!

  125. Amit Sharma :

    Thanks for posting a comprehensive article on Social Media. Could you please tell me that likes that people generate through various softwares would be fake? Or organic? If organic, then How can I generate?

  126. Danielle Brown :

    Hi Neil

    Great post I am going to apply these strategies and let you know how it goes. Thanks so much.

    Much Success,
    Danielle

  127. Great Article Neil! I’ve had a few SM plans now, and my recent one is the best so far.
    I post 5 times per day on Facebook and have a page of 1400 fans, my audience is a very specific community area.

    Is this too many times?
    I have definately noticed a drop off in likes and shares since posting this many times, so your mention of that in the article makes a lot of sense to me. But now what am I to do?

    My audience are mainly using facebook, and dont bother with the others too much…
    I have quite a bit of content to get out, including beautiful photos of the area, inspirational quotes, blog articles, current news about the area, then my business promotion and client promotion..

    I cant find the best times to post at! Having lots of trouble with that and figuring out what to cut out and what to keep.

    Could you maybe give me some pointers?? I’m desperate

  128. Ricardo Ahumada :

    Great article Niel! Thank you. I just came here after watching your speech at “Pioneers Festival 2014” (great show too).
    Now I’m using all this at my company http://www.enmotionvalue.com to advise my clients to help them developing acquisition channels.
    Hope we can collaborate some day.

    Best wishes and success

    Ricardo

  129. Hi Neil ,

    It is really awesome the way you explained everything here. Myself is a Digital marketer and starting to take projects of my own. I got my first client ,an online education website(www.smartindia.net.in) for school children based in India on which I need to start online marketing . So here I found all those thing I need to make sure for my client. It would be great if you could give your suggestions in marketing online education in India.

    Thanks in Advance… Prem

  130. Neil, sorry if my question was a bit confusing .

    Its just that I am looking for a perfect marketing strategy to attract parents of school going children in India.

    Hope you could help me with some marketing strategies .

    Thanks for your time……..Prem

    • Prem, Totally get it — How Can I ehlp?

      Have you done any geo-targeting and have you leveraged others sites that do the same?

  131. Hello Neil, I am new in the social media. I appreciate the article which makes a clear way to understand what I should focus on the future developing in any social platform. I have a question though, regarding to the website analyse which is fllowerwonk. I am trying to analyse the hobbits of users in Flickr regarding to when they usually go on the site, and whether there are optimal times to post or not. If there is a tool like floowerwonk to analyse the information as such or not. Thank you so much!

    • Mir, welcome — it’s never too late!

      I am not sure you can go into flickr and get that granular — I may be wrong.

      I think flickr uses a different formulaic to track followers and other metrics.

      • Hi Neil. I am trying to understand how I can use the data to analyse the users activities on Flickr, so I would like to find some tools can help me to find out the valuable information. Thank you anyway for the response.

  132. Luis Carlos Parodi :

    Great post, But I have not clear how the dismishing returns work. Could you tell me where to get more info about this?

    Thanks

    • Luis, what specifically help you with? It’s a simple concept but it can get complex when applied. If you guide me with how it applies to you I can help better..

  133. Thank’s man. I’m just about to learn how to drive traffic to my site and found this article. Bookmarked and will do the step. Great article. Wish me luck Neil.

  134. Peterson Teixeira :

    Hey Neil how are you man?

    I don’t expect you to read this since you already answered lots of comments.
    Well, I have a simple question: after a while you stop following people back on twitter to boost social proof?

    Because this is something I see as a valid point sometimes.
    Anyway, great article. I have you on my Feedly account 😉

    Regards

    • Peterson, You can do that. I think at the end of the day it’s all about getting as many eyes on your content as possible. People have so much going on in on their feed that you have to hit them at the right time with valuable content — social proof doesn’t matter as much for Twitter.

  135. Hi Neil,

    No doubt. And I am sure anyone can get traffic from social media by applying all the tips you have shared. But for a part-timer like me it seems like a daunting task to do all the social media activities due to lack of time.

    I have finally started a new blog after a gap of almost 3 years and I am planning a social media strategy. But I am stuck with whether to focus on just one social platform.

    As you already said that it’s better to focus on only a few social media channels and put all the effort, is focusing on just one platform (where I can see my audience) a good idea?

    I appreciate what you do!

    • Mukesh, Something I always do is focus on one or two core tasks and get someone else to do the social media & other activities that drive traffic. Have you considered hiring a VA or an intern to help do all the tasks you don’t have time for?

      • I thought of hiring someone but couldn’t consider it due to budget constraint. Thanks for pointing this out. It gave me another reason to see my project as a business. I think I’ll have to give it a rethink.

  136. Rahul Yadav @Housing :

    Tons of useful information on this post…and website also! I love the informations you are providing for us. Thank you!

  137. Kung Fu Panda :

    Thanks for any other informative site. The place else could I get that kind of information written in such a perfect way? I’ve a challenge that I’m just now working on, and I’ve been at the look out for such information.

  138. Hi Neil,

    That article is awesome, I keep coming back to it as my ‘soc med blueprint’.

    I have a few questions to Reddit and Subreddits:

    – if looking at a subreddit, what would be a ballpark number of subscribers you would look at? To be specific after I used the steps you laid aout in this articel, I found some subreddits with subscribers ranging somewhere from 5 – 50.

    – how many subreddits would you focus on, if you would be alone, hence you have more responsibilities in your business, than managing subreddits 😉 I have a list of 12-20 subreddits, which seem to be a bit too much in my opinion, I’d rather chose less and dig deeper. What are your thoughts?

    Thnaks!

  139. Thanks for any other informative Blog. The place else could I get that kind of information written in such a perfect way?

  140. Neil, you have made a great effort by sharing these incredible strategies Every time I read your blog, I get something new and awesome. Super effort man! Keep up the good work. Top-Notch content. Thanks

  141. Hi
    This link is broken: How to Get More Twitter Followers (The Ultimate Twitter Tips Guide)

  142. Hey Neil,
    I have visited many kinds of article But I realized that your article is the best, You used great tips and Easy way to learn, I follow you’re all strategy and You giving me great knowledge for social media. I am very thankful for google that redirects me to your site,Thank you so much for sharing the great article with an online.
    With Regards,
    Sarah.

    • That’s sweet of you to say Sarah. It’s my pleasure putting this together for you, and I’m happy this is helping you grow.

  143. Wow Neil! Once again you blew me away! I always wondered “how” to come up with a social media plan. Let alone tracking its performance – the most critical thing of all. The “hows of tracking my traffic and performance” had always been an alien to me. I never knew that I could track like this. Moreover, it was such a great relief for me to know how to know about my target market’s demographics and phsychographics.

    I have not been getting any results for the past 6 months and now I know why. I will now have to start from the scratch – constructing my customer avatar, which in itself will take me hours!

    God bless you for giving insanely valuable amount of information and that too without asking for anything in return!

    Thanks a tonne! Bless you.

    Anam

    • Once you understand it, then you can change it.

      I’m so happy this has helped! If you have any questions or get stuck please don’t hesitate to ask

      • Bless You! Yes Neil I have a problem. You’ve mentioned that we can know about the demographics through Google Adwords display banner and you have attached that screenshot. When I clicked on the link that you’ve inserted , this window that you have captured in the screenshot did not show up. In fact they are asking me to create a campaign and set a budget for marketing. May I know in which step can I get to see this feature that you have put up in the screen shot?

        Warm Regards,

        Anam

  144. Awesome written article on Social media marketing tactics. ?
    Thanks Neil for sharing this strategy..!

  145. Catia Solutions :

    Love this, definitely something that we’ll be using!

  146. Mary Wilson :

    Hello Neil,

    I am a regular visitor of your post, and definitely, this post is also too good and very very very helpful for me. Thanks for that. I have a question that, there is any free tool that can post articles in different counties according to a different time zone. ? Is it advisable or not? Because I want to share my post according to a different time on country wise. and I am confused for that. can you please guide me?

  147. Peterson Teixeira :

    Hey Neil.
    I always test things and regarding Facebook I realized that posting only my own content gave me much more leverage and better results.

    Since when I like a FB page myself I have the desire to see content of THAT BRAND, I changed tactics to 100% self-promotional. It worked. And I do not keep selling though, but I do keep posting my own stuff over and over.

    Big brands do it so why shouldn’t I?
    Anyway, very nice article man.

    PS: I recommend to those who want to grow their own Instagram accounts a software named “Gramblr”. Great for scheduling Instagram pics. Better than Hootsuite in my opinion.

    Best regards
    Peterson Teixeira

  148. Jennifer Nguyen :

    This is by far the most comprehensive and easy to follow article on social media strategy that I’ve read. Thank you very much!

  149. devops online training :

    Great post, most informative, didn’t realise devops were into this.

  150. Wilford Smith :

    Social media strategy is necessary and is like a back bone of a marketing plan. very well written…

  151. Cool! I don’t think I’ve read anything like this before. I appreciate it. Basically i am doing something like this. So i need lots of resource about it. Thanks for sharing this. I will bookmark it and come back to learn more something new.

  152. This the way you just did. I’m really impressed that there’s so much about this subject that’s been uncovered and you did it so well, with so much class. Really great stuff here. Thanks

  153. I am a regular follower of your post, this awesome article is also too good and very helpful for me. I have a question that, Is there any free tool that can post articles in several counties regarding to another time zone.? Is it highly recommended or not?

  154. Thanks, Neil Patel for this another excellent post. It will help me in growing my Blog 🙂
    http://www.bouncegeek.com/

  155. What an amazing article will definately read this all over again, implement what I have learnt if you have time please visit our website and help us out get traffic
    It’s , http://www.confettiandcouture.com

  156. Hi Neil,

    I have a blog about nightlife, clubs and all. Which social media channel is best for me and what type of content can go viral?

  157. Milica Dedovic :

    Hey Neal,

    Definitely one of the best articles I’ve read on this topic! I believe that the biggest problem with making a comprehensive social media strategy is that people don’t have enough patience to follow it through and actually get to their desired results. From my experience, people want results as quickly as possible, which is, as you said, not really possible.

    I think this is why a lot of people start looking for help with their social media profiles and go about hiring a social media marketing consultant. What they don’t realize, however, is that even this isn’t easy. In this article https://wegrowth.com/hire-social-media-marketing-consultant/ we talk about the process of hiring a consultant, what they need to be like, which skills they need to possess, etc. Should be helpful for anyone who is in a bit of a jam in this area—so to speak.

    Looking forward to reading more of your fantastic guides!

  158. Aile Gelisim :

    We did a stupid thing and invested time, money and effort to put up a facebook page and audience. Yesterday I don’t know if our staff whether pushed a wrong button or published a news in a wrong fashion we got our account suspended and everything vanished.
    Impressive thing is the Facebook support made us feel like a fool by almost saying that it was fun to suspend us.

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