8 Ways to Get More Social Shares Without Annoying Readers

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Every time you write a new post, you share it on the social web, right? Well, how’s that working for you?

It’s unfortunate, but most Twitter and Facebook feeds look like a graveyard – no likes, comments, or shares. That’s because no one shows you how to use social media properly.

Download this cheat sheet of 8 ways to get more social shares without annoying readers.

Today, I want to share with you the strategies that I have used to maximize the number of social shares I get from each post. Social media traffic can play a big role in growing a site as you might have seen in my 100k challenge.

Why is this important? There are 3 main reasons.

  1. You need to stand out: Facebook users share 2,460,000 pieces of content per minute. Don’t get lost in the sea of posts.
  2. People like people who are similar to them: Getting shared on social media exposes your content to your perfect audience – friends of your current audience.
  3. Shares may directly and indirectly benefit SEO: This is only going to increase in the future.

Want your Twitter feed to look like this?

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Then read this post, take notes, and implement the step-by-step strategies I’m about to share. Here’s what I’ll be going over: 

  • Understanding the Psychology Behind Social Sharing
  • How to Create Content that Triggers Emotions
  • Removing the Friction Behind Sharing and Engagement
  • Why Asking for Shares Is Important
  • How to Use Images Effectively to Get More Social Impressions
  • Why You Need Custom Titles and Descriptions
  • Writing Headlines with a Curiosity Gap
  • How to Share Your Own Content When Your Readers Are Online

You won’t get these results overnight, but I promise you’ll get better results than you’re getting right now, and one day in the not too distant future, you’ll have the social presence you’ve always dreamed of. 

The Dangers of Annoying Your Readers

If you really want to maximize your initial rate of social shares, come up with an irresistible title, and put a social content locker so that no one can see the article until they share it.

The only problem with that is that 99.9% of your audience will be annoyed and dislike you for it even if the content is good. They won’t share future posts, and they probably won’t even read them.

You will have short-term success, but you should really be aiming for long-term success.

You can also use pop-ups to force the issue, but you’ll run into the same problem. Also, if you’re going to use pop-ups, there are more important things to ask for in most cases than social shares (like email addresses).

So what’s the solution? It’s possible to achieve the same great short-term social media results (sometimes better) but to do it in a way that also enables long-term growth.

It starts with these 8 ways to get more social shares on your website. 

One caveat: Not all niches are built for social sharing. If you run a website about depression or a similar topic, it’s going to be much harder to generate any significant traffic.

1. Understand the Psychology Behind Social Sharing

Here’s the thing: you can’t really trick users into sharing something on social media. 

Readers are the gatekeepers of their feeds because it reflects on them personally, and they spend a lot of time sculpting the appearance they want.

This means that you need to understand what content people share and why they do it if you want them to share your content regularly. 

The New York Times Consumer Insight Group conducted a rigorous investigation into why people share content. While there has always been speculation, this investigation really gives us hard data to base our social media strategies on. 

They conducted in-person interviews, hosted a one-week long sharing panel, and then surveyed 2,500 heavy online sharers.

They found out why people share content online and broke it down into these 5 motivations:

  • To entertain or enrich the lives of others: 94% of people who share think carefully about how it will impact the lives of their connections.
  • To define themselves: 68% of sharers say that sharing content helps them to show what they care about (to themselves and others).
  • To network/grow relationships: People like to feel involved. That’s why 73% share content because it helps them connect to people with similar interests, and 78% share information to stay in touch with people in their networks.
  • To feel a sense of purpose: 69% of people share because they feel more involved in the world. Who doesn’t like having an impact on other people’s lives?
  • To support a brand/cause: 84% will share content that supports a cause they believe in. It may be a person, a message, or a product.

Notice that only one of these motivations is about the sharer themselves. Other than supporting a brand or cause they love, the motivations all center around connecting with others and feeling useful.

Psychology tip #1: Help your readers connect with others.

How can you do this?

Psychology tip #2: Readers need to trust you before sharing.

No one will share something that might make them look bad. If you come across as sketchy, uniformed, or pushy, you won’t gain the trust of many readers.

How do you get readers to trust you?

While it’s not exactly simple, there are a few main things that you should do to make visitors trust you:

  • Back up your points: You’ve noticed it on Quick Sprout, Crazy Egg, and KISSMetrics – I back up all points with credible references.
  • Give value: If you’re pushing products and services from the get-go, you’ll push away readers. Instead, write blog posts without constant sales pitches, and give away information (white papers, Ebooks, etc.) or tools (like Quick Sprout).
  • Showcase social proof: When possible, show how you’ve helped readers like them by displaying testimonials, or demonstrate why you’re an expert by showing where you’ve been featured. Additionally, high social share counts make readers more likely to share a piece of content.

Psychology tip #3: Keep it simple

Did you know that most people don’t read a full post before sharing it? This chart from Upworthy shows that over 50% of their shares come from people who have read less than 50% of an article:

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What this means is that a significant number of sharers quickly decide if the content is worth sharing based on the headline and introduction (remember that Upworthy posts are usually short).

If your content is complicated, it’s hard for a user to determine if it would make them look smart or help someone they know. I’ll go into headlines in more depth soon, but here’s an example of a simple and complicated version of a headline: 

  • Simple: 7 Studies that Show Red Wine Is Healthy
  • Complicated: Epidemiological Studies Show That Red Wine Has Some Possible Benefits and Negatives, but Only for Certain People

Those are fairly extreme examples to illustrate the point. Make it easy for your reader to understand what you’re writing about.

2. Focus on Creating Content That Invokes Curiosity, Amazement, and Surprise

It’s not enough for content to just be written or formatted well if you want readers to share it.

Jonah Berger, in his New York Times bestseller Contagious: Why Things Catch On, boils down sharing to 6 key elements.

We’ve already looked at one—social currency—but emotion is also one of the pillars of sharing. Your content has to have an emotional effect on your readers if you want them to share it.

In 1980, a psychologist named Robert Plutchik created a wheel of emotions that describes all the emotions people have. You can see Plutchik’s wheel below. 

Essentially, each color is a different basic emotion. Each layer is a different layer of intensity. For example, rage (in the center) is more intense than anger, which is more intense than the outer layer of annoyance.

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There are also advanced emotions, which are listed around the outside of the wheel. They combine two emotions into one. For example, anticipation and joy together create optimism.

Fractl conducted a really interesting study of viral images. While you and I don’t typically rely on just images, the results are still applicable.

The team at Fractl broke down the emotions behind why many top images from the popular image site imgur went viral.

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They plotted the final results on a modified Plutchik wheel to see which emotions were the key drivers of viral sharing. Here’s the final image:

It’s a little hard to see, but there were 5 emotions that came up far more often than any others:

  • Curiosity
  • Amazement
  • Interest
  • Astonishment
  • Uncertainty

You’ll also hear about other emotions or aspects of content behind sharing such as being unusual or remarkable. But these are just the same basic emotions in a slightly different light.

Overall, would you say those are positive or negative emotions?

Positive!

Isn’t that strange? After all, go to the homepage of any news site and you’ll be hard pressed to find stories based on positive emotions.

Here’s a screenshot I took of CNN’s top stories:

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It turns out that people are attracted to negative stories just as much (maybe more so) than positive stories, but they are much more likely to share positive stories.

While there are some exceptions (like news of disasters or outrage over incompetence), you should focus on content that evokes positive emotions for the most part.

Let’s look at some examples…

1)  Interest: While these other emotions are pretty universal, everyone has their own unique interests.

It makes sense that you would have to find content interesting before you would share it. It also typically pairs with at least one other emotion that we’re looking at.

Take the post How Shopify Grew 10X in 3 Years (and How You Can Achieve Similar Results) as an example. If you’re interested in building a successful company, particularly a SAAS, this is going to be really interesting to you even if it does not surprise or amaze you.

2)  Curiosity: If you ever want examples of great headlines that make you curious, look at Buzzfeed or Upworthy.

I’m not recommending you start going overboard with it, but getting readers curious about your content is necessary for them to not only read it but also to share it.

Let’s say you run a corporate blog or are thinking about starting one, and come across this headline: No One Is Going to Read Your Corporate Blog (Unless You Read This).

Are you going to read that? You bet you are: it makes you curious, and it’s also interesting to you because of your situation. Assuming you enjoy the post, you’re also fairly likely to share it.

3)  Amazement/Astonishment/Awe: All of these emotions are very similar. There are 2 common ways that this can work.

  • People can be amazed at the topic itself, like in my post I referenced earlier – How Spending $162,301.42 on Clothes Made Me $692,500.
  • People can also be amazed at the content as a whole, like The Beginner’s Guide to Online Marketing. In fact, all of my guides fall under this category. They are so complete, so full of value, and so useful that readers are left in awe. That guide has been shared well over 1,000 times and has attracted links from over 135 domains.

4)  Uncertainty/Surprise: Ever come across an article that left your jaw dropped because it was so unexpected? Curiosity often pulls you in, but the surprise is what leaves you feeling excited during the article or at the end.

For example, when you read that I ignored marketing when building Crazy Egg and KISSMetrics, you were probably surprised. You might have been so surprised that you wanted to share this feeling and revelation with like-minded marketers.

Taking it a step further, if you can combine a curiosity-driven post with an unexpected (delightful) surprise, you have a winning formula on your hands.

Take my post How I Generated 518,399 Visitors and 16,394 Leads from 77 Webinars. You’re probably curious and interested in it, but there’s no real surprise or uncertainty of how I did it.

If I wanted to include an element of uncertainty, I could have changed the title to “How I Generated 518,399 Visitors and 16,394 Leads with an Underrated Tactic”. In this case, I felt the impressiveness of the results from only 77 webinars outweighed the impact of a surprise.

Use trigger words to stir up emotions. Those examples we just looked at were mainly based just on headlines. While that is an important aspect, and we’ll dive into that later in this article, your content itself also needs to connect with readers on an emotional level.

Trigger words are words that people associate with emotions. You read something like “overcome” and think of all the challenges you’ve faced and how you successfully dealt with them.

Here are some trigger words for health and hope:

  • Boost
  • Cure
  • Energize
  • Flush
  • Vibrant

But realize there are trigger words for all emotions, so choose your words carefully.

Also remember that the most viral pieces of content will invoke more than one emotion. 

3. Remove the Friction Behind Sharing and Engagement 

A Wharton business study revealed that there are 4 basic types of social sharers.

Going even further, these sharers can be divided into sub-types. Some will find a great article and write up a thoughtful description before sharing, while others feel that’s too much work.

It’s generally a good idea to remove friction behind sharing. This is a concept in conversion optimization that means that you want to make it as easy as possible for a reader to take a ‘good’ action.

To do so, you can add social sharing buttons to your website around your content. 

i). Adding sharing buttons to your website: It might seem simple, but many sites out there have never bothered to test adding sharing buttons to their posts. In addition, there are right and wrong ways to do it.

If you’re a large enough company, it probably makes sense to hardcode these buttons into your site to minimize the effect the buttons have on your loading time.

Otherwise, there are many great options out there, both free and paid. Most have both a WordPress plugin and standalone code for any other website.

Here are 5 popular WordPress options:

The actual button design doesn’t really matter as long as the network it belongs to is obvious.

ii). Choose a good spot for the buttons. Unlike banner ads, having social sharing buttons in a predictable location is good.

As we saw earlier, most sharing happens at the beginning and end of articles. You should have buttons available at both the start and the end.

You can either put them under the title…

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…and right under the post:

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Or you can have floating buttons that stay on the side the whole time.

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iii). Check for mobile compatibility. Some buttons do not show up well on mobile and either block content or cause people to accidentally click them (which will annoy them). Find a plug-in and layout that shows up as intended on all devices.

iv). More is not better: If you give people too many choices, your sharing rate will likely go down. Notice that both on Quick Sprout and on this blog, I only include buttons for 3 networks. When I increased that to 5 on Quick Sprout, my social sharing rate went down by 29%!

The following graph shows a breakdown of social shares by network:

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Facebook and Twitter are by far the 2 most popular networks.

However, keep in mind that audiences of different niches are different. To find out which social sharing buttons you should include, check out the top sites in your niche.

For example, if I were starting a recipe blog, I would go to a site like Allrecipes.com.

Then, click on any piece of content and take a look at its social shares. I clicked on Charlotte’s Tortellini Salad and saw this:

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For this niche, Pinterest and Facebook are the 2 most important social networks, followed by Twitter and Google Plus as distant runner-ups. Now just check a few more posts to confirm your findings, and you should know which buttons you need to include.

A word of warning: always keep in mind the point of the page. Social media buttons can distract from other goals such as signing up for an email list or checking out in an e-commerce store.

One test found that removing sharing buttons from a product page improved conversions by 11.9%.

In addition, if you show share counters beside each button, make sure they aren’t all zero, or they could act as negative social proof.

4. Ask for Shares, but Don’t Beg

This is such an easy thing to do, and it can instantly grow your social engagement by 40%+.

Dan Zarella conducted a study of retweets to determine why some tweets received more shares than others. It turns out simply asking for retweets (or “RTs”) is extremely effective:

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Think about it: if someone you like and trust asks you for a small favor like sharing something, you’ll likely do it.

Don’t be afraid to ask for a share either in your social media post or in your content itself. If you have a section that really evokes an emotion, it’s a perfect time to add a call to action.

i). Ask in your email updates. When you publish a new post, you send an email to your subscribers about it.

Finish off the email by asking for a share with a sentence along the lines of: “If you think your friends/network would find this useful, please share it with them – I’d really appreciate it.”

You’ll never bug anyone by doing that as long as you do so respectfully.

ii). Don’t want to ask? Mention other people instead.

You definitely don’t want to come off like a beggar by asking for a share multiple times every post. If you feature someone in a post, and then let them know about it, they will likely share it or interact with you in some way that can still get your post in front of their audience (depending on the network).

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This has the added benefit of helping you build beneficial relationships.

5. Use Images to Stand Out and Get More Social Impressions

I’ve written about how you can use infographics to double your traffic.

People are drawn to images. It’s why posts that include pictures on Facebook get:

  • 104% more comments
  • 84% better click through rate
  • 54% more likes

Even if you’re the most breathtaking writer, it’s nearly impossible to stand out from a never-ending stream of text. But a picture? Much easier to stand out.

It’s not just on Facebook, but any text-dominated social network. I’ve mentioned before that including a picture in my tweets resulted in increasing my Twitter traffic by 108%.

Buffer analyzed a small sample of 100 tweets and saw that tweets with pictures got 18% more clicks – still significant. In addition, they received 89% more favorites and 150% more retweets. 

i).  Don’t just use any picture. While you don’t need to be a designer, picking a random picture won’t guarantee results.

To start with, don’t use obvious stock photos such as the ones below:

image04

While you can’t always do it, you should occasionally add a call-to-action to the image itself, which I’ve seen raise click-through rates by another 14%:

image01

In addition, Social Media Examiner found that the best images are relevant to your topic, high quality, and include some sort of message that draws attention.

The message might be serious, like an actionable tip found in your post, or it might be a bit silly…

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Finally, you need to make sure that you pick a picture that is an appropriate size. What’s the point of including a picture if half of it is cut off? 

Here’s a great cheat-sheet for the ideal image sizes for each social network:

image26

ii). To use photos on Facebook, simply click on the little camera icon when you’re posting an update on your page.

Facebook is amazing at pulling appropriately sized pictures from posts (when possible), but it can still be a good idea to create a custom-size picture for full control.

image09

iii). To use images on Twitter, you’ll want to use an “expanded image”. Expanded images really stand out in a news feed and will lead to the increased traffic and interaction that we looked at a little bit above.

All you have to do is click “Add photo” when you’re writing a tweet, and you’ll get something like this:

image12

In general, adding pictures on other networks is very similar. Look for an “add photo” or camera icon when posting to attach your picture.

Where can you get great images?

Option 1: Buy Them

The easiest way to get a great quality image is to simply use a stock image. Typically, these will cost a few dollars each on sites such as:

Alternatively, you can use Creatives Commons Search or this list of free image sources by Buffer if you’d prefer to stick to free options. They won’t be as good, but good for a tight budget.

Option 2: Make Them

If you have the time and enjoy learning about design, you can always make your own. While Photoshop or Adobe Illustrator might be a good option if you have design experience, the simplest way to make amazing images is with Canva.

They’ve even published an extensive guide to creating your own social media images.

Option 3: Find a Designer

If you have no time or desire to learn about design, hire a pro. It doesn’t have to be as expensive as you might think.

I recommend using Dribbble or oDesk to find a good designer for whatever your budget is. Remember though, it may take some time for your designer to make your images, so plan ahead.

6. Customize Your Social Meta Tags

If you were to do any one thing listed in this post, do this.

Incorporating custom titles and descriptions helped me increase Quick Sprout’s traffic from Facebook by 174%.

Here’s why it works. If you just paste a link, social networks will pull data from your page’s default meta values. You end up with something like this:

image31

But when you write a custom title and description, you get a much more attractive end product that will grab more attention and engagement from followers:

image22

How to do it: Open graph (og) meta tags. They serve the same purpose as regular meta tags (that you should still fill out), but when your link is shared on social media (by you or a fan), the open graph data will be used instead.

There’s a ton of optional open graph tags that you can include, but there are 5 that you should include on every page of your website:

i). og:title – The title of your post.

Example: <meta property=”og:title” content=”How I’m Going to Achieve the $100k a Month Challenge without Using My Name”/>

ii). og:type – The type of your content. Can be anything from “post” to “video” to a city. Here’s a full list.

Example: <meta property=”og:type” content=”article”/> 

iii). og:image – The URL of a featured image you’d like to use.

Example: <meta property=”og:image” content=”http://www.quicksprout.com/wp-content/uploads/2013/02/quicksprout.png”/>

Note: You can create a tag for each image in the post. If you do, the social site will try to pick the best sized image.

iv). og:url – The canonical URL, a.k.a. the URL of your post.

Example: <meta property=”og:url” content=”http://www.quicksprout.com/2015/05/11/how-im-going-to-achieve-the-100k-a-month-challenge-without-using-my-name/”/>

v). og:description: The small blurb that social media sites will display after your title tag.

<meta property=”og:description” content=”  Last week I posted about my setback on the $100,000 challenge. Some of you were happy with the results so far, while others were disappointed about how mu”/>

You can manually add these in the html if you’d like, but most SEO plugins, like Yoast’s WordPress SEO plugin, have spaces for these fields under each post in the editor for the basic tags:

image18

Keep your description brief: Remember, most people prefer visual content, so don’t write a giant paragraph before you share your link on any platform.

Track Social measured the engagement rate of posts on Facebook depending on how long the description was (note: this is the description above the image, not below the title).

What they found was that shorter descriptions led to up to 66% more engagement overall.

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This doesn’t mean you shouldn’t include any description at all—just be concise.

Use hashtags where appropriate: Most major social networks (other than LinkedIn) support the use of hashtags. Twitter is probably the most important network to use them on as tweets that include hashtags get up to 2 times more engagement. 

Twitter also published an analysis of 2 million tweets to see what caused people to retweet. As expected, photos ranked high with a 35% boost in engagement, but hashtags also ranked high with a 16% boost.

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Hashtags, those things that start with the pound symbol (e.g., #marketing), are a way that users can search for content they’re interested in. If you tag your shares with the right hashtag(s), you can get a small boost of traffic and engagement.

Picking good hashtags can be tricky. While some recommend using the most popular hashtags, often they won’t be relevant to your content.

Instead, go to the search box at the top of Twitter, and start typing the topic of your content.

For example, if I wrote an article on content marketing, I would start typing “#content” into the box, like so:

image07

From here, I’d pick one or two of the suggested hashtags, which are the most popular relevant ones.

Use emoticons. If you’d use emoticons when talking to a friend, use them in your descriptions.

AMEX OPEN forum found that posts on Facebook with emoticons get 33% more comments and shares, plus they get  57% more likes. This all goes back to connecting with your readers.

7. Create a Curiosity Gap With Your Headlines

I told you we would get to these—it just took a little bit.

Your headline is typically the most prominent part of any shared content on social media. It’s what your readers, and the followers of your readers, will first see and judge your content by.

There are tons of guides to writing a great headline, but the most important part, when it comes to social sharing, is the curiosity gap.

[blockquote]The curiosity gap: The information between what we know and what we want to know.[quote]

Ever heard of the TV show Game of Thrones? It’s the most pirated show ever. At the end of almost every episode, one big piece of information is revealed. Something that you know will be important, but you’re not sure how yet.

In order to find out what happens, you have to watch the next episode. You are willing to put in the effort to find a way to watch the next episode when it comes out in order to satisfy your curiosity.

We want to use this exact same principle but with our headlines instead.

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i). Tell them something: In order to induce curiosity, you need to establish a topic. You can do this in both your headline and your content, although you obviously have limited space to do so in a title.

For example, take this headline from Upworthy, the masters of creating curiosity-driven headlines:

[Blockquote]“A ‘Daily Show’ correspondent asks a millionaire about inequality and gets an unexpected response.”[/quote]

In this case, the ‘what’ is the correspondent for a well known show asking a millionaire about a hot financial topic – inequality.

It’s important that you set the stage with an interesting topic to your audience. This example headline appeals to a broad audience concerned with the inequality between rich and poor. Since Upworthy’s audience cares about social issues, this is very interesting to them.

ii). Allude to the answer, but don’t be too specific: Now you have to open the gap. Once you have an interesting topic, you need to create the gap.

Notice how the headline didn’t say “…asks a millionaire about inequality and he said it was bad.”

Not only is it rather boring but it also tells us exactly what he said. Part of a good story is how you tell it, not just what it is.

Instead, the example headline concludes with, “…gets an unexpected response.”

All of a sudden, you don’t know what the heck the millionaire said. Unexpected? Could go many ways.

Use words and phrases like:

  • unexpected
  • surprising
  • secret
  • confidential
  • impossible
  • shameful
  • you’ll never guess
  • odd
  • exciting

iii). The bigger the gap, the bigger the satisfaction: The more we don’t understand something, the more uncomfortable it becomes.

This is closely related to a psychology concept coined by Dr. Leon Festinger called cognitive dissonance. Cognitive dissonance essentially means that when people do not have a clear explanation for something, they will feel discomfort and seek to smooth the gap.

Think about how you feel when you finally finish a project that’s been causing you a lot of stress. You feel like a huge weight has been lifted off your back.

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Going back to our example headline, it wasn’t just “an answer” (small gap), it was an “unexpected answer” (bigger gap), which could be anything.

iv). Not too big and not too small: Bigger is better, but only to a degree.

When a curiosity gap is too small, no one cares, or the solution might be obvious. For example, in the headline “The Number One SEO Ranking Factor”, there’s some curiosity, but most people interested in SEO will know the answer (or think they know it) and won’t bother clicking.

But when the gap is too big, it can be unbelievable, and readers will automatically dismiss it. Take the headline “This One SEO Ranking Factor Saved My Life.” No one is going to believe that.

Let’s find a happy medium: “I Used This Underrated SEO Ranking Technique to Triple My Search Traffic in 90 Days.” Do I have your attention now? I bet I do because now there’s a healthy amount of curiosity. The claim seems plausible, and I didn’t give everything away.

8. Share Content When Your Audience Is Most Active on Social Media

All social media platforms have their own internal clocks. Users are more active during some points of the day than others.

If you post at the wrong time, you’re going to miss most of your audience, which is bad for many reasons.

So while you can’t control when your readers share your content, you can influence it, and you can control your own posting schedule.

There are general rules, and there are specific rules when it comes to timing.

For example, in general, the best days to post on Facebook are Thursday and Friday, while the best time for shares and clicks are 1 p.m. and 3 p.m. respectively.

Here’s an infographic I created a while back that shows the general rules for all the major social networks.

General rules are a good place to start, but you really need to figure out the specific times that work best for you.

Every audience will behave differently, which is why you need to test to determine your optimal schedule.

i). How to determine your posting schedule: Luckily, there are some great tools that will analyze your followers to find the specific times that you should be posting.

Buffer is well-known as the leading tool for scheduling social media posts across multiple networks.

If you click on the “Schedule” tab, you’ll notice that there’s now an optimal timing tool that you can run:

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All you have to do from that point is set how many times you want to post, along with the network, and it will analyze your followers to come up with the best times.

This was a big part of how Hubstaff increased their social media traffic by 350%. Here’s what their optimal graph looked like:

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Alternatively, use Fanpage Karma. It’s a very different tool from Buffer, more focused on analytics.

One part of the tool is a component that analyzes the best time to post. It can do this on all major networks, just like Buffer.

To use it, just create an account, click “Insights” on the top menu, and search for a page on the selected network (or any fan page). Here’s a search for Buzzfeed:

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Next, click on “Time & Types,” and scroll down to the “Engagement per daytime” section. It should look like this:

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The big green circles are the best times to post.

ii). How often should you post? It depends on the social network.

On some networks, like Twitter, the majority of your audience will not see your post the first time you post it. Feeds move so fast that you can, and should, post again without annoying people.

Dan Zarella’s research was used to create the following graph that shows that you should post about once every two days on Facebook to optimize your like count.

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But again, some pages can get away with posting more, while some might want to post less depending on their audience.

When it comes to Twitter, data from Social Bakers suggests that about 3 tweets a day is best:

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There’s no tool that will give you an easy answer about the frequency of posting you should be doing, so you will have to experiment.

Conclusion

Getting more social shares doesn’t require you annoying your readers.

In fact, the opposite is true. The more you delight them, the more they will be inclined to share.

Take this time to create great content for your customers, and then move on to optimizing how your content is shared on social media.

Track your results, and you too can double your traffic.

Leave me a comment below, and let me know if you have tried any of the techniques in this article. What were your results?

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  1. William Zimmerman :

    Neil,

    Great post man!

    Trust is essential in all relationships. Love the idea of a Curiosity Gap.

    Awesome stuff Neil.

    Have a Productive week!

    All the Best,
    Bill Zimmerman

    • William, glad you found the article helpful. It’s all about piquing your reader’s interest so that they are more inclined to share and read more. It’s a fine art that definitely is important!

      • Anil Agarwal :

        I think one of the most effective ways to increase social shares on a blog is to write powerful headlines.

        Without having great headlines, it’s almost impossible to capture the attention from social media. Also, using Skyscraper technique is another good strategy for finding popular stuff that’s proven to get more social shares.

  2. Eduardo Cornejo :

    Hey Neil,

    This one looks like a NeilPatel.com post! 😉

    I’d rather use pop-ups for email sign-ups tan social media, so I guess I’m good there. Still, it’s important not to annoy my readers in general.

    And I just started customizing meta tags a few days ago. Woo!

    Thank you as always!

    • Eduardo, I have a lot overlap with the topics — so makes sense.

      Glad you’re on the right track. Keep up the great work!

      • Eduardo Cornejo :

        Oh, I didn’t mean you copied your other posts. The length of this post is a lot more like the ones on NeilPatel.com, is what I meant. 🙂

        And yes, I shall keep it up!

    • Luis Barrios :

      Hola Eduardo,
      Espero te encuentres muy bien.

      Visite tu blog y esta excelente, me gustaría que compartieramos nuestras experiencias blogueando.

      Enviame un mail a hi@drluisbarrios.com y creamos un mastermind.

      Saludos!

      • Eduardo Cornejo :

        Hola Luis,

        ¡Muchas gracias por la visita y el comentario! 🙂

        Compartir experiencias es vital, así que seria un placer.

        Ya pronto te escribo.

        ¡Saludos!

  3. Stephanie Castillo :

    This is so helpful/amazing. Thank you!

  4. Brian Syuki :

    Great advice, I like the idea of customizing the social meta tags. I’ll definitely apply most of them!

    • Brian, great to hear. Let me know how it all works out. If you have any questions along the way let me know as well.

  5. Steve Estimable :

    Neil, in-depth post on ways-to-get-more-social-shares

    The bullet point of each step will help me to create in depth content like yours. It help to see how you compartmentalize the blog post.

    You are a beast Neil! I’m really fascinating with your consistency and the level of quality you produce. I strive to do the same or better 😉

    I kind of look at in-depth blog post like yours as “mini book” now.

    Neil Q: What were your results?

    Steve A: A lot of notes to takes, i tried this technique step “Share Content When Your Audience Is Most Active on Social Media” and it result to higher viewership.

    Have a great day!

    • Steve, as always thanks for the great words of support.

      I wanted to provide a step by step manual on how to optimize your social presence. Glad it was helpful. Looking forward to hearing much more from you.

  6. Different niches have different social requirements. Stroy type visual posts work best on facebook. Recepies pics etc pinterest, instagram etc.

    There is no size fit all approach but your traffic can be hugely increased if you use three social networks bringing most traffic.

    • Kosry, that’s a good point. I made mention in the post that different niches have different requirements. The effort all goes into figuring out what the formula is for your brand or product. Thanks for the feedback.

  7. Hey Neil,

    We recently hired an intern to help out with our social media presence. I’ll definitely have her read through this article. Thanks for sharing this valuable info.

    • Jacob, let me know how it goes. I would also advise that some other people on your team understand the concepts as well. Let me know if you have any questions along the way.

      • Will do.

        My team is pretty much me, my law partner, and a host of law students we’ve hired to help us write content.

        I’m starting to realize the value of creating viral headlines. I think it’s difficult, but not impossible, to make a “boring” subject like law sharable. We’re definitely getting there. Thanks for your replies and encouragement.

  8. Thanks for sharing, Neil..! This is another awesome tips as I always found on your blog.

    I agree with you social media is really important for SEO. I found that a lot people share their post, but it seem not many people like or commented on those.

    For reason is all list on the above post, but what the most I love is that you mention about risky post.

    Actually, users find useful information and they’ll for reading or share that information. However, if they experience that you have share other useless information or risky, they notice that you’re always not quality.

    The reason the numbers of click and reading rate will down..

    Thanks for sharing..

    • Kimsea, glad you found the post helpful. I like to provide step by step guides for readers because they tend to work best and provide the best results. Let me know if you need any help along the way.

  9. One of the bigger takeaways from your blog was to reduce the number of options for people to share. I used to have a plugin which include something like a dozen different options for people to share my posts on social media, but I’ve reduced that to 2 or 3 share buttons on all my sites now.

    Lengthy post–are you moving toward a more in-depth content strategy with this blog now too?

    Hope your week is off to a great start, Neil!

    • Randy, I have always provided in-depth analysis but with this post there was just much MUCH more to share. I also like providing step by step guides and this topic is one that has a lot of steps. Thanks for you feedback.

  10. Fantastic, detailed article. Basically a book.

    I’ve done a bit of testing of pictures on facebook and have found that these images boost clicks and shares pretty dramatically:
    -People with blue or green eyes looking directly at camera (one of my best ads is JUST the eye)
    -Chocolate, dogs and babies
    -Approachable looking person
    -An especially passionate or determined looks on the face of the model
    -Off-color backgrounds (not facebook blue or white)

    Hope that’s helpful.

    • Pete, those are amazing marketing nuggets — thanks for sharing. I found the blue or green eye option particularly interesting.

  11. Secret Hair :

    Very great article, thanks and please more like this !

  12. I’m interested to know how this equates to Neil’s monetizstion outcome.

    If he is too wealthy to not be bothered that’s cool to contribute to blog readers.

    I myself am not a fan if blogging due to the freeness nature of the genre. As soon as most bloggers recommend a product most readers for some stupid reason either get offended or seek out another another freebie blog.

    Personally I think its time for bloggers to have some posts free and most posts chargable (this blog post is a brilliant example of a post that should be charged in my opinion) or at least converted into a mastermind session for a high ticket fee.

    I get that blogs assist with SEO, attracting readers, social sharing, etc, but when is too much of a good content blog post ever enough before revenue is affected?

    I hope Neil addresses this. Email marketing seems to come back to full circle and I wondered to myself couldn’t this content sit happily within the arena of the email optin in the first place? Then i can simply trigger the word of mouth via my permission based email to Facebook, Twitter, Pinterest, etc?

    This carries more value as far as trust relationship goes.

    Maybe the future of blogs is more fown to hard hitting micro content and awesome powerful post like this sent to optin email and upsell into a masterclass at premium fee.

    I know of a British email marketer who earns over £8,000+ a week. Happily married with 2 kids, a very simple home businessman with a solid ethical email listbuilding business. He produces coaching and solid ebook reports.

    Now he could blow it up bigger but he is highly content, travels when he wants and home tutors. Has no blog, no social media, some YouTube videos.

    He did successfully blog for over 3 years, then he realised by accident his profit income tripled by accident when he had to send a product sales letter by email instead of his blog and a greater leverage of recommendations from his current subscribers. He stopped blogging for over 4 years and have never looked back.

    This really is an amazing post, but as far as blog posting is concerned, how many of the readers will ultimately open up their wallets and make a purchase?

    Hey Neil, I’m only thinking of your well deserved bank revenue bro 🙂 hope you not offended, its a constructive comment which I hope you can reveal your own perspective on.

    • Michael, I’m not quite sure I follow the line of reasoning. I’ve provided a ton of free resources over the years — if you look through my site there aren’t any content walls. If your content is valuable and your goal is to inform then the rest will follow.

      To answer your question in broader terms though. As a newbie blogger starting off and seeking revenue — you should value your content and not offer things for free if they stand in the way of your monetization strategy. For example if you provide WP themes you should not provide your best selling themes for free.

      I hope that answer your questions.

  13. Wowee, this is not a post, it’s a book! Filled with so much useful information (for me), where do I start…….I’ll start at the beginning.
    I’ll let you know how it’s going. If not for anyone else, I think you wrote this post just for me…….
    Thank you
    Keep well,
    Linda

  14. Neil Neil Neil

    You’re AWESOME man. Such a huge content length and that too so interesting and sparkling topic among bloggers. I want to know how much time it took for you to write this post. I will read it completely. Although I have just read till 3 point it looks amazing. Let me read it completely.

    MS Qureshi

    • MS, let me know what you think once you get through the whole post. Looking forward to hearing your feedback.

  15. Hi Neil, thanks for this nice post !
    When you decide to write a post like this one, or for your nutritional challenge’s blog :
    Do you choose good SEO keywords before and you write your article after ? Or do you find good content (as you explain it with buzzsumo for example), and you adapt your SEO later ?

    Thanks again ;).
    Cheers !

    • Pierre, I always find great content then optimize after — that isn’t to say I don’t have an idea of the types of keywords I have in mind. Rough Drafts really help 😉

  16. Good goodness! I’ve PAID for information that wasn’t this thorough. Very informative! Thanks, Neil!

  17. Great post Neil, so much value here. Thank you!

  18. Hi Neil how are you thanks for the post
    I love it because my beautiful website have a lot of awesome content for Startups and every college or office workers but not getting soo much shares I want it to get shared because I want to help a lot of people

  19. Rachel Flores :

    Hey Neil, I read your every post on Quicksprout. I like your way of explanation through Infographics. Your articles are always full of rich content and they are helpful too. Nicely written, full of knowledge, thanks for sharing this with us..!!

  20. I’m really impressed by the amount of value you’re willing to share with us. I mean this is really valuable information you’re giving away for free. A thank you is in order :^)

    Well I’ve been reading most of your posts anyway via newsletters.

  21. Rick Woolsey :

    WOW. Your posts are so informative and you always back the info up with practical proof. Always a pleasure to read your posts. Thank you!

  22. Adarsh Sojitra :

    I am bit surprised to see neilpatel.com content marketing strategy on Quicksprout.
    Coming to the point, Article is very Informative and I liked it very much. You applied all the things you mentioned in content to increase shares without annoying readers. I am also following strategies given by you to increase social shares and Yes, I am growing up!
    Thanks for this article sir…

  23. Guy Bergstrom :

    Beautiful post full of hard science and useful tips. A public service.

    Am sharing this with co-workers right now. 🙂

    -Guy

  24. Hello Neil. My name is Dan and I am a founder of Self Employment Ideas website.
    Thanks for a very inspiring and informative article about Social Media Marketing. It’s a great value and a perfect example for the people (and myself) looking for the fresh ideas on-line and the new ways to succeed in internet marketing world.
    Cheers and have a nice day!
    My regards,
    Dan
    Founder of website http://www.selfemploymentideas365.com
    Self Employment Ideas – From Opportunities & Challengers to Prosperity

  25. Hi Neil, very elaborate and detailed post as usual, but I am not sure above will work for niche bloggers like myself.. I blog about Shipping and Freight which doesn’t seem to pique anyone’s interest, especially on Social Media where people within my industry are sharing more news than educational tips..

    My content is great and it is very unique.. There are no other sites like mine, but still there is not much social media activities or comments.. I often feel that people maybe scared to share their views, opinions in an educational setting like mine, unlike an entertainment setting where they can comment a lot more..

    Any suggestions..??

    • Hariesh, tone down the language and make it more relatable. I think that will go a long way. Let me know how it works out.

  26. Hi Neil,

    Lots of actionable steps, great post!

  27. Neil,
    Your article is too long. I would take me a long time to read it thoroughly. 3 weeks to implement your suggestions. Please submit your article in short actionable sections. I confess I skip read. I only work on my awfull ecommerce site in the evenings when family does not demand my time. Please keep it short, simple and to just one point so I can action your brilliant advice. We all want to be a tiny bit as knowledeable as you. Thank you.

  28. Philip Verghese Ariel :

    Hi Neil,
    This is an amazing post indeed!
    Yes, indeed an action oriented post!
    Needs more time to read and implement!
    I am bookmarking it for my further reference and read.
    Amazing and educative post.
    Thanks Neil for taking time to explain it systamatically
    Lot of homework to do!!! 🙂
    Have a great and profitable June Ahead,
    Best
    ~Phil

  29. Awesome! Stupendous! Sumptuous! Advice! Illustrations! An Information feast I can’t wait to devour! (When I get home from work.)
    I haven’t even read past the first three lines and every fifth word; and will have to actually read it carefully later; but I can already see how educationally excellent this is going to be!

    Thank you, thank you!

  30. Bruce Gaston :

    I can’t see any “optimal timing tool” in my Buffer account options. Is that maybe a paid option?

  31. About a third of my traffic comes from social media and I have found that the biggest sources are my own links shared there. Often, a link I have shared will get retweeted heavily and get even more readers, but relatively few independent shares. I believe that this is because of the nature of my social media profiles, which already have created for me an audience that is interested in the kind of subjects I take up and the way I do it. So, when I blog, and it automatically posts to my social network profiles, that itself accounts for half of my social media traffic.

    I am not active on all media. Mostly Twitter, but I share my Twitter feed on Facebook and some of the better tweets on Google+ – this can be automated. Interesting and witty views on subjects I am interested in keep the social media feeds lively and inviting. Non Twitter followers/friends already know not to expect much in terms of replies, but even as broadcast feeds, they find my content interesting, so my articles become a part of something they are consuming in a steady flow. More serious users can probably spend time on each of the larger platforms on a daily basis to engage with their fans.

    I think this sort of targets the tweets at an audience already inclined to read and share my content and is worth mentioning when it comes to leveraging social media.

    A side benefit I have noticed as a blogger is that whatever I share gets a readership boost, and this can then be leveraged to promote content that further enriches readers (and increase my influence among other bloggers who then tend to promote me :p)

    • Vidyut, thanks for sharing these insights — they are valuable and validate a lot of what was provided in the article. You should write a blog post on the topic too 😉

  32. Fantastic tips and ideas to use, I love the area about headlines and creating a curiosity gap, what a neat idea that I need to start replicating on my titles. Thanks again.

  33. Ivailo Durmonski :

    I have a quick question, Neil. Let say I want to use only two social networks, which two should I choose?

  34. Good article. Understandable advice. Many will have to add to my site. Thank you

  35. Christina Sponias :

    Your lessons work only for internet marketers. They want to share other people’s posts because they know that other internet marketers will do the same with their posts. The same doesn’t happen if your readers are not interested on promoting anything.

    Could you please write something for those who deal with difficult topics like depression, as you mentioned in this post?

    Everything is totally different for those who cannot have anyone’s cooperation.

    • Christina, the tactics can be applicable to a wide array of niches — it’s all in how you modify your strategy to get the best results.

  36. Hello Neil,

    It is Very Very Interesting Get More Social Share Information I really Like it , Your Informative Long Article Without Annoying Readers , Keep on and Thanks a lot For spacial Guide Post,
    Have a Wonderful Day,

  37. Sunday Idajili :

    Great post! So many useful information here that will change how I use social media. Thanks Neil.

  38. Yvonne I. Wilson :

    Hi Neil,

    My first time here. I came across this post on Pinterest and I am glad that I allowed my curiosity to lead me here. My goodness, excellent post that I am sure many have paid others to get but not with the same impact as this has. The successful results is in the application of all that you have shared.

    Awesome!

  39. Incredible resource! And it comes at a very good time for me – I was just researching yesterday how to get more Facebook engagement from my audience. This article blows away everything I read.

    I especially was interested in 8ii – the part about how often to post. It looks like I just avoided a big mistake of posting too often!

  40. Dave Stedman :

    This was all valuable information for me. thank you so much for sharing I am just getting started implementing social media on our website and know nothing about it you answered many questions I had

  41. That was such an interesting post! I love reading about this stuff. I’m new to this so all this is extremely helpful.

    Thank you!!

  42. John Asbury :

    Wow, so much information!

    I have a question regarding point 8 with best times to post. I’m working with a Nursing company and i’m really struggling to find the best time to post content since they all work shifts at all times of the day!

    How would be the best way to get this information?

    • John — you should just test to see when you’ve received in the most engagement in the past. Also, a lot of content management systems have analytics data to track when your tweets and shares are performing best.

  43. Muhammad Asim :

    @Neil
    Thanks for sharing such a nice post!
    I have one quick question, Don’t you think, now there is no need to add open graph tags on your site as Facebook can pick information like Title, Description and images against your post by default?

    • Muhammad, I like to be better safe than sorry. Facebook debugger works great but doesn’t always provide a holistic result.

  44. nice and long post.

    though I couldn’t finish reading this post because its too long to understand at once, but I’ve gotten some points that will be added to my homework.

    already saved this page for more understandable reading.

    thanks bro.

  45. Harekrishna :

    A very very useful blog. All tips are excellent. I would like to use your suggestions immediately.

  46. Shamit Khemka :

    You are dam Good Man ( NEIL PATEL ) your implementation of step-by-step strategies are really awesome. You create and clear the each point you written with beautiful images created an impact to read more your post.
    Thanks for sharing NEIL PATEL…

  47. trying the sam tactics you’re using on neil patel ? long posts with much much less information ;( sad

  48. Rakib Prince :

    A very very useful blog. All tips are excellent.
    http://www.bocsit.com/Courier/Delivery/boston-ma

  49. I have to say that, on the number of new post I receive in my inbox; few are outstanding. This one is incredibly valuable. Thank you Neil. I learned many things, I will use few of them right away. Started with a tweet of your post with a photo.

  50. Hi Neil,

    This post was such a worthwhile read.

    I am amazed how many top bloggers still don’t optimize their social share buttons for mobile. I often read blog posts on mobile, such as when I go to pick up my kids from school. I’ve gotten to the point where I just move on to read somethings else when half of your screen is taken up by share buttons the whole time!

    The open graph meta tags are new to me, and I’ll certainly give them a try as soon as I can.

    As far as timing, one thing that always interests me that I’ve never seen covered effectively is how to do your timing to a global audience. I’m sure many bloggers, especially bloggers not in the US, are trying to reach a global audience with their blogs. I guess when you give specific times, one way to look at this is to use the peak times for peak populations? But I’d love to know if you (or anyone) has done any work to unravel this.

    • Vernon — honestly a lot of it has to do with trial and error. You have to find out what works out best for your audience — different niches and segments have different needs and requirements.

  51. Hey Neil,

    What you wrote about the curiosity gap was game changing for me. Using those terms made everything click. I can take headlines from my site like “More info than you ever needed to start your vertical farm” and transform them into something like “The one thing these farms did to get funding.”

    In case you couldn’t tell, I run a site about vertical farming (https://urbanverticalproject.wordpress.com/). It’s an extraordinarily niche blog space, but I want to get the information out there and save the world! First time commenting but I enjoy your stuff. Thanks again.

    • Evan, thanks for commenting and I am glad I could help. Please let me know if you need help with anything for your site.

  52. This is another completely motivational guideline to follow will work. Thanks for your great share.

  53. Neil,

    Great post.

    Just out of curiosity, how long does it take you to write a post in total time? Do you have an assistant that help you come up with the sources you site on each article? Besides writing the article, how involved are you in the rest of the process such as the actual posting, setting hyperlinks, and styling your posts?

    I guess what I’m trying to ask is what parts of your articles are handled by you and at which point do you hand it off to an assistant to finish?

    Thanks in advance.

    Ray

    • Roy, I do it all myself. The only time I leverage and get help from others is when I have certain design elements I need done — like infographics. thanks for the feedback.

      • Thanks for the response Neil.

        So, how long would you say it takes an average for one of your posts to be completed from start to finish? I’m talking about, research, taking screen shots, writing, formatting and editing…. Thanks.

  54. Hi Neil,
    Looking at the writing style of this post it seems that this post is not written by you neil. All your posts are quite informative and bears some uniqueness. But some how this post doesn’t stand well. its quite disappointing 🙁

    I may be wrong…

  55. pruthvi bardolia :

    Hello Neil,
    Great article, But I want to know how exactly where you able to reach 100k like mark on your facebook page nutriotus living. Can you share on how you approached other facebook page admins for shout out for shout out deal?

    Thanks

  56. Hamza Adams :

    amazing post man you just inspire me and your 100k challenge inspire me to start my own blog and I set 100000$/month as my goal 🙂 thanks man

  57. Biggest Point you described but you may use my words : If the webmaster don’t know the content and do not understand the Content and Specially do not understand Facebook likes then he/she may not get any shares or likes ….

  58. Alvaro Pizza :

    When you are writing a blog post like this one, where do you get all the data to support the points you are making? How do you research for a blog post?

  59. Hi Neil,

    You’ve written a great article/guide. As a newbie in online marketing and, still,at the initial phase of creating an ecommerce hub, I’m glad you provided a really good, specific reference on growing social shares (and lessen what could be beginner’s mistakes!). This could help new sites break into the online market while SEO works on background.

    Thanks heaps, once more!

    Gigi

  60. Hi Neil

    Thanks for Sharing Nice Information .

  61. Hi Neil,
    It seems that you have made some changes in the layout and have reduced the font size. But the old one was much better and looked more organised.

  62. Wow long article but amazing info thanks neil. Hoping your neilpatel blog reaches it target soon.

  63. It is my great pleasure to visit your website and to enjoy your excellent Blog Commenting Sites post here. 🙂
    Thanks.. 🙂

  64. Hey Neil,

    You are blowing our minds with these amazing articles. I am very happy that I subscribed to your blog. I’m improving my digital marketing knowledge just by reading your blogs. Thanks once again.

  65. Great Post Neil.
    I just wanted to add my little experience about sharing buttons on the site.
    I added digg digg, and was displaying sharing buttons on every one of my post, but due to the fact that posts did get shared only by a very few amount of people, I decided to take it down.
    Any great wp pluging that allows to display button without showing numbers?
    thanks

    • Andreea, glad you found it helpful. As for the plugins without the numbers — I am not sure I’d have to look into it.

  66. Hi Neil! This is an interesting read. I learned so much from this article. It will help me through reaching more audiences to my shares and get better engagement. Thanks a lot!

  67. Wow. This is sooo true Neil. You analysed my experience with my social media page and blog in the entrepreneurship category. As if you know what has been bothering me.

    I have been trying to study why most times, after posting a sort after information for my readers, I even encourage them to share with their contacts, I get positive response from my readers who like and comment sometimes but sharing which has proven to be a more effective seo tool is often neglected.

    Your post Neil have made me to understand the best way to go about this. I figure out the emotional attachement you talked about is what am missing.

    It was a long but interesting read Neil. I wonder how you manage your time to do all this research and still be able to manage multiple blogs and yet keeping your readers engaged. You are really an expert, confirmed.

    Thanks a lot Neil.

  68. Amazing article Neil, thank you. Loving the research behind the words, and the info-graphics. I think I need to rethink my twitter sharing.

    Ben.

  69. I like the way you structure your block with examples and prove your points. I’ve always believed what you are saying, but now I can use this article to support my point. Thanks.

  70. Sherman Smith :

    Hey Neil,

    You shared some detailed tips on increasing social shares. I really like the psychological factors you mentioned here. I make an effort to make all of my posts positive and for the past month I’ve seen some jumps in traffic.

    I need to put out more images on twitter though. Ive seen many people retweet some of my posts with the featured image and it’s been retweeTed over and over again.

    Thanks for sharing these tips Neil! Have a good one!

    • Sherman, images make a big difference. It’s all about finding the right mix of imagery with headlines.

  71. Hi Neil,

    Now I got the fair about how to get shares from social media for my blog, after reading the article of 100,000 $ challenge May report about nutrition blog, I wondered seeing the results from Facebook referral traffic (9563) this is my 4 months traffic to my blog.

    Now I have to concentrate more on Facebook and images to get increase my traffic, thank you very much for this article.

  72. Petra Brokesova :

    Neil,

    reading your blog for a few months already, but this by far the best post I have read.
    Great tips for sure, very detailed … I could not stop reading unitl read the whole post at 1AM in my bed 🙂

    Petra

  73. Hi Neil,

    I have just starting out on the content creation / customer generation journey and this is by far and away the most comprehensive and best article I have read on it. The only issue I have is finding enough time to work through all the links and tools you have provided – all of which are hugely useful and beneficial.

    Thanks a lot,
    Tim

  74. Olivia Rousseff :

    Thanks to give the nice tutorial…
    Now i am starting to follow these steps to share the post on social media

  75. Sandhi Sudha :

    Wonderful blog! I truly love how it’s easy on my eyes as well as the info are well written. I am wondering how I may be notified whenever a new post has been made. I have subscribed to your rss feed which need to do the trick! Have a nice day!

  76. Alastair James :

    Hello Neil,

    I really like your post. I’m improving my digital marketing strategy with the help of your blogs. I want to see again your sharings

    Thank you for sharing this blog.

  77. Ketan Jawale :

    Hiee Neil,

    Amazing guide… brought some clarity in my mind,

    I like that emotional spiritual flower.. you pointed out various segments of human emotions beautifully… & how they related to blogger & reader…

    I was searching for free social sharing plugin.. I found it here…

    Thank you so much for sharing valuable information… I really need it 🙂

    Take care.. God Bless

  78. Nice tips. I will follow this..

  79. It all boils down to one thing: Before posting or sharing something in social media, you should really be trusted and confident enough. That no matter what happens, you’ll be held responsible for what you just posted. Think before you click! 😉

  80. Umer Iftikhar :

    Hi Neil! Really appreciable content. I read it completely and amazed to see excellent tips you have shared. Thanks Man! Keep it up.

  81. Neil, I know using images in blogs requires proper licensing or ownership, but what about in social posts? Can someone use a random Google image in a social post or do the same rules apply as using images in the blog, itself?

  82. Soumyakanti Ray :

    Almost everyday I land on this blog. Such a good blog to learn daily. This is another masterpiece article. What I mostly focus on Social media sharing is catchy title which is relevant to my article.

    Thanks Neil for sharing such an informative article.

  83. Daniel Davids :

    Great post Mr. Patel, Learned a lot. Unfortunately, So much of this went over my head. I just built a website on godaddy.com and started some social media presence (twitter, really). I tried looking up my website on google and it is non-existent 🙁 I want so badly to learn how to do this type of work enough that my website is at least one of the first few hits, but even my name doesn’t bring up my site. Any articles and/or hints? I am a small business and cannot afford to pay for any outside assistance (yet).

  84. Kaustubh Shinde :

    A regular reader of quicksprout and am proud to say that i am growing day by day thanks to you. I took 1 month challenge to increase the blog traffic by following your way and in may i got 8000 visitors!! it was sky rocketing from 700 to 8000 visitors was sure breath taking. Thank you very much and keep the good work going regards from Geek Magzine – http://www.geek-magzine.org/

  85. Glad, Glad, Glad !
    Amaxingly Defined ! Its Obv if you are hurting your social visitor then its a dead end for you and your site !
    really helpful article ! Waiting for more like these !

    • Hammad, glad you found it helpful. Thanks for the great feedback. Looking forward to hearing much more from you.

  86. Ezequiel Valadez :

    Just love the free tools and tips. Thanks

  87. Hi Neil. I write 2000+ word articles then often make an infographic depicting what I wrote about in the article. I usually make the infographic a separate post the following day. Should I be putting these both in the same post do you think, or are two separate posts acceptable?

  88. Hi Neil,

    Thanks for this amazing article.

    About point no, 7 (Create a Curiosity Gap With Your Headlines), there was a study published on moz in 2013 about the type of headlines that best resonate with readers. And the top two headlines included numbers (for example, headline of this post) and headlines that address readers ( like – ways you can use social media more purposefully).

    Your blog never ceases to amaze me Neil !

    • Mary, thanks for the feedback and insights — it’s all about creating that allure and making people want to click on your site.

  89. Ankit Kerketta :

    Hey Neil, Thanks for posting this article that is interesting and getting more knowledge.

    Neil, how can I increase more in my website can you please help me??

  90. Woo this is really of good help… just discovered the mistakes i’ve been making… do am still new in the blogging world.

  91. This was simply pursuing the whole www down precisely this sort of data. I thank you for your post this hobby has an end starting at this point. You shaped the post in a significantly intensive manner. So I express critical thankfulness and add your site to my top picks now. Appreciate the day.

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  92. Very Nicely Defined!
    This article really helped me in getting traffic and my traffic increase day by day.
    Really appreciable content.
    Thanks you for you amazing article

  93. thanks for sharing very usefull information

  94. You are always a topnotch advisory, I read your articles and not only it helps but they are enjoyable at the same time, I means seriously Neil how you manage to engage people, what kind of work is really required ?

    Thank you

  95. Malik Mubashir :

    Hey Neil,

    This one looks like a NeilPatel.com post! 😉

    I’d rather use pop-ups for email sign-ups tan social media, so I guess I’m good there. Still, it’s important not to annoy my readers in general.

    And I just started customizing meta tags a few days ago. Woo!

    Thank you as always!

    • Malik, glad you caught that — I definitely have subtle themes on this blog and the other that are distinguishable. As for the opt-ins… do whatever works best for you.

  96. Hi Neil, thanks for this nice post !
    When you decide to write a post like this one, or for your nutritional challenge’s blog :
    Do you choose good SEO keywords before and you write your article after ? Or do you find good content , and you adapt your SEO later ?

    • Haris, I just adapt. Writing and providing value always comes first — everything else will come naturally after that.

      Let me know if you need anything else!

  97. Aseem Bharadwaj :

    Neil I am following your posts. Your posts are great and engaging. I don’t wanna suggest but request if you can write gist of the posts we will be able to read quickly. No doubt your posts are powerful and fantastic.

  98. Hi Neil,

    Lots of actionable steps, great post!

  99. Syed Azaz Hussain Shah :

    Good work! I always like to leave comments whenever I see something unusual or impressive. I think we must appreciate those who do something especial. Keep it up, thanks

  100. Jamie Romero :

    Hi Neil,

    Lots of actionable steps, great post!

  101. Tamas Torok :

    It’s hard to convince visitors to read our stuff, but it’s even harder to entice them to share it as well. So apart from creating awesome content, we also need to make sure that the sharing process is as simple as possible for our readers. As you mentioned click to tweets are pretty good for that, but here are other things we could do:
    Embedded tweets and Facebook posts
    Send to a friend icon to Website
    Adding new share buttons (Messenger, Slack, Whatsapp)??

    I was experimenting with these methods and here is how added them to our blog post: http://blog.momentum.ai/social-traffic

  102. Great post! So many useful information here that will change how I use social media. Thanks Neil.

  103. Abhinav Adithya :

    Hi Neil,

    This post is great and helpful. Your articles are not only tips for us its worth is more.

  104. A very very useful blog. All tips are excellent
    http://fordbliz.com/math-tricks-app/

  105. Good tips on getting more social shares..!

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