How to Be More Productive on Social Media

Did you know that on average, you spend 3.6 hours a day on social media sites? That’s roughly 25% of the time you’re awake.

Although social sites like Facebook and Twitter are great, don’t you think spending 3.6 hours is a bit too much? In order to help you cut back on the number of hours you are spending on social sites, I’ve created an infographic that will teach you how to be more productive on the social web.

Download a printable version of this infographic.

Click on the image below to see a larger view:

How to Be More Productive On Social Media

Click here to view an enlarged version of this infographic.

Conclusion

You don’t have to spend hours a day on the social web to get great results. If you follow the tips and tricks within the infographic, you will become more efficient.

Just look at my social profiles. I’ve built them up over the years, and they are very effective at driving traffic. To top it off, I’ve accomplished this by spending only an hour a day on social media sites.

In what other ways can you be more productive on social media?

P.S. If you need help getting more traffic from social media, check this out.

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Comments

  1. Eduardo Cornejo :

    Hey Neil,

    Thanks for Feedly! I’ve been using Buzzsumo but I just took a look at it and it also shows some awesome popular content for sharing. 🙂

    Now I’ll just have to combine the other steps along with it.

    Thanks!

    • Eduardo, glad I could help. Let me know how it works out. I would love to see the results you get.

      If you need help with anything else please let me know.

    • Christopher Pontine :

      Hey Eduardo,

      Hopefully I hear back form you on these questions.

      1. How long have you been using buzzsumo?

      2. Have you been able to find some good topics to write about?

      3. Have you considered the skyscraper technique? As in finding valuable content and then blowing it out of the water.

      Thanks,

      Christopher Pontine

      • Eduardo Cornejo :

        Hey Christopher,

        1. I’ve just recently started using Buzzsumo, and so far only use it for sharing popular content on my social pages. Whichever article shows thousands of FB likes/shares, I’ll post in my FB page, as it is proven that social media likes it. This makes my FB (or Twitter) page interesting. Definitely go for it. My rule is “if Neil uses it, it must be good!”

        2. Although I mainly use it for point #1, these types of sites definitely help with actual content creation too. Whether it’s good headlines or useful information, if it’s popular it’s because there’s something good there.

        3. The Skyscraper technique (Backlinko style!) is awesome, as is his “Content Upgrade” technique. Although so far I’m just focused on growing my social platforms and finish designing my blog (a couple of more opt-ins to go), my plan for all articles is to use these techniques so that every post actually makes an impact.

        P.S. If it matters to you, ThriveLeads is awesome for the “Content Upgrade” – providing bonus material in exchange for email subscription, as well as every other type of opt-in form.

        Good luck to you! 🙂

        Eduardo

        • wow! Your website looks good, I wonder how you grew your social following to such a number with only an article on your site.

          • Eduardo Cornejo :

            Hey Aris,

            Thanks a lot!

            My advice for a good design, apart from asking the theme developer a gazillion questions, is to read a lot from ONE main source (in my case Neil Patel). This will give you a better sense of direction than if you try and do what 20 bloggers say, as they will have way different opinions.

            I mean, if you really look at my site, it basically follows the simple elegance of Quick Sprout. I wouldn’t have accomplished it if I tried to mix 3 different blog designs into one. You know what I mean?

            And as for my social media, you can read above about Buzzsumo and how I share a lot of outer content. I also did a $20 FB ad, followed lots of people on Twitter and retweeted/favorited a lot of their content.

            Again, just follow ONE main person and his ideas. Everything I mentioned and have done I have learned from Neil.

            Now for actual content creation! 🙂

            • Eduardo, great website! Which WordPress theme are you using? Having trouble finding one similar to QuickSprouts.

              • Eduardo Cornejo :

                Hey Paul,

                Thanks a lot! You guys are making me feel real good with these comments and I haven’t even gotten to the content creation part, haha. 🙂

                The theme is called “Newspaper” by TagDiv, over at ThemeForest. Just Google that and you should find it. I definitely recommend it and the customer service is superb.

                They are also coming out with version 5.0 (which is supposed to be a major upgrade) by the end of the month.

                Give it a try!

  2. Austin Bailey :

    Neil, great article as usual. All of your tips are so helpful for those of us trying to increase traffic and become an authoritative figure in our space.

    On a side note – your website http://www.nutritionalresource.com is down. Not sure if you’re aware, but I thought I should let you know.

  3. Christopher Pontine :

    Hey Neil,

    One thing I’m looking to test is the timing of my posts. I’ve read a few by you and others and giving a time that tends to get more eyeballs on it.

    Of course, developing the write images and titles correctly surely would play some value into it.

    I’ve been looking at developing special title for social media and look at using Buzzfeed type style titles.

    Great post fellow ol chap,

    Christopher Pontine

    • Christopher, timing is definitely important — it’s also vital that your headlines are on point (as you mentioned).

      It’s all about finding a good rhythm. Thanks for the feedback and insights.

  4. Neil

    First time i’ve heard of Feedly and will be looking more into it.
    Despite having a few thousand followers on Twitter I find it is not so good for traffic. I barely get any opt ins from Twitter…could be I’m using it wrong I guess.

    Thanks for sharing this Neil

    • Paul, try it out and I am sure you’ll see some great results. When it comes to getting people to opt-in it’s all about creating the right value props. I am sure you’ll get the right formula soon.

  5. saurabh sharma :

    Nice infographic, I have been following these tips from my initial days but was confused, after this infographic I’m happy to see that my strategy was right.

  6. Gael Breton :

    Great list of tools. Social media clearly is about being productive. If you don’t use tools that speed things up it’s hardly worth it unless you have a massive following.

  7. Akshay Joshi :

    Cool Infographic Neil, but this post might have been better if you explain each topic descriptively.

    By the way keep up the good work.

  8. Hi Neil,
    Thanks fr sharing this awesome useful information but would you mind to share what software you are using to design these info graphics??
    Tq,
    Sam
    Startup Instructions

    • Sam, I actually have a designer that creates them. You can try out Canva — it is a cost effective alternative.

  9. William Zimmerman :

    Neil,

    Great stuff my man!

    I am praying I get similar results to you after I implement from the above tips.

    Thanks very much man!
    Have a great weekend!

    Bill Z

  10. Reginald Chan :

    Hi Neil,

    Great info graphic as usual. I can’t agree more that using tools like Buffer, Hootsuite and Feedly can save you a lot of time.

    I love using IFTTT for bookmarking posts to Pocket and automatically create ‘to-do’ tasks on Evernote.

    Super time saver. Hey, thanks for sharing and keep it up!

    Reginald

    • Reginald, glad you found the graphic helpful . Sounds like you have a pretty solid strategy yourself.

  11. Dhruvin Patel :

    You could use a social media manager? My stuff is handled by the guys at socialmediaalien.com they are pretty cool and affordable!

  12. Randy Kauffman :

    3.6 Hours a day. Not me. About 10 minutes a day.

  13. Alecia Stringer :

    These tools can backfire if not used in a wise way. Be sure to have a mentor to help you with your focus.

  14. I love the infographics Neil. I never used IFTT for gathering content.

    I will now

    It is easy to feel like you are drowning in so many analytics.

    Learning SQL helps with grabbing specific numbers from your spreadsheets

    Neil do use keyboard shortcuts a lot or SQL to make it comb through all of the data on spreadsheets?

    • Deandre,
      Let me know how it works out. I just use shortcuts as I find it easier to sift through data.

  15. Stanley Donovan Wong :

    Hi Neil

    Like your infographics. It explains very well step by step on how to grow our traffic in social media. Will need to try this out!

    Thanks again!

  16. Thanks for the wonderful post and infographic Neil,

    Really appreciate your time in breaking these things down for us, to be honest the infog is a bit confusing but will study it again and again to get the meat out of it

    thanks

  17. Dr. 'Malik Haruna King :

    Seriously! Never knew a lot could be “semi-automated” this way! Thanks….I am going to really digest this and customize me a path.

    …Till it becomes a habit. Thanks.

    Helping you live a healthy & happy life,
    Dr. ‘Malik.

    • Dr. Malik, I’ve realized that most things online can be automated 😉

      Thanks for the feedback.

  18. Where is the 3.6hr statistic coming from? While not essential to the tips, that statistic seems a bit questionable. Who does this count, what is the study?

    • Jay, just based on all of the social accounts I’ve been part of. I used my own data set — I am sure it varies across niche and interest.

  19. Steve Estimable :

    Neil another great post on social media productivity.

    I will experiment your step and suggestions. Clear and concise infographic.

    Neil Q: In what other ways can you be more productive on social media?

    Steve A: Busy Recommendations: Repurposing your blog post in 5 different content type, headlines and schedule each content type in a different sequence on top 5 social media channel.

    Have a productive day!

    • Steve, thanks for the feedback. Thanks for that added insight: repurposing content with different headlines is always great.

  20. Perfect example of giving value to your readers. Thanks Neil, this helped me out alot.

  21. Hi Neil,

    I really liked this post. The best thing is that you put these tools into a workflow. Now it is much easier to see how these tools are connected and what is the logical order.

    I few weeks ago I have written a list post, which contains 50 social media and content marketing (must-have) tools. Now I’m considering to reorganise it in order to show how these tools are related.

    Thanks again, Have a nice weekend!

    Tamas

  22. manish Kumar :

    Wow what an infographic 🙂
    Surely one can get good information from here 🙂

  23. Waqar Ahmed :

    Hi,
    Sir, I see your posts daily and then sometimes I copy and paste your status to my wall :D.
    But I am getting zero response for now Maybe it will take some time. I see that people are reaching to my facebook posts but they don’t hit the like button. Just the same thing which gets likes and shares at your profile.

    • Waqar, sounds like a solid strategy but maybe you should personalize it. What works for me may not work for you.

  24. There’s nothing that’s more of a waste than getting sucked into the black hole of social media.

    Thanks for your suggestions on helping us all pull our heads out of the hole. 😉

    Thanks,
    Vi

  25. Hi Neil,
    You are exactly right. Nowadays everyone tend to spend more time on social media and yes it’s not exactly the time we use productively for business development or other useful stuff. But instead most if the time it’s just a waste of time.

    Nice info graphic though Niel.

    MS Qureshi

  26. Yann ilunga :

    Great article Neil, as always! 🙂

    I’d also add a tool like SocialOomph, which I think is perfect for promoting your own blog posts, podcast episodes, etc.

    I really like SocialOomph, because it allows you to put in the “heavy work” once, and then the content loops you have created run on auto-pilot.

    These are just my 2cents, thought I’d share them with you and your readers.

    – Yann

  27. Josh Escusa :

    I’m always a fan of your infographics. I’ll be trying out some of these tools this week. Thanks Neil.

  28. Subhradeep Chatterjee :

    Hi!
    I manage my tech news website at http://i9finite.ml
    I already use Google Analytics and Facebook Insights and am having around 496 visitors/month….(according to GA)…

    I was wondering if you could give some pointers on indexing my site at Google….
    I’ve already submitted a sitemap (it’s error-free, but the status is still ‘pending’ at Google Webmaster Tools for a few months)…
    I’ve submitted the new content form at Google….but my site is not yet indexed….

    Would really appreciate your help,
    Regards,
    Subhradeep Chatterjee

  29. Hi Neil,

    Great !
    You are picking the best to be on SOCIAL MEDIA !

    Thanks for sharing !

  30. Whoa Neil – IFTTT blew my mind!!!

  31. Thanks for sharing, Neil.

  32. Hey Neil,

    What about using Social Planner instead of HootSuite or Buffer?
    Love to hear your thoughts on that
    Thank you

    • Angela, I think all of those scheduling platforms do a great job — you just have to find the right one for you.

  33. Neil, you are on fire this week! I guess you found that extra time to blog?

    Thanks for these. There’s at least 3 that I was unaware of.

    Naomi

  34. Sanju Thomas :

    Hi Neil,

    I was experimenting with Posting My articles in relevant groups , ie 10 +. I was posting around 5 posts daily in 12 groups. I was able to generate 2000+ daily traffic through this. I was using hoot suite for scheduling this but last month on wards Facebook restricted all the app for Group posting. We can’t post to multiple groups from same time or we must be the admin of that group.. Any workaround to solve this?

  35. Owen Billcliffe :

    Man, just as I’m getting really stuck into social media, this post lands. It seems like you’ve caught me at every stage of rolling out my new brand, love these posts Neil, thank you for sharing this!

  36. Peeyush Rajput :

    This article is very fascinating.I want to tell you one thing, your website is taking too much time to load in my location.I don’t know its a problem in my internet or quicksprout is having any issue

  37. Sarah Cornwell :

    Neil,

    Anything we need to know/do before we embed this on our site? Is link in embed code enough?

  38. Wow that’s brilliant. I’m already using Feedly and pocket. I never considered ifttt to add to buffer!

    Thanks Neil. You’re stuff is always so useful.

  39. Dear Neil, I have read in many blogs that using third party apps like Buffer or Hootsuite can get us penalized by Facebook. They says that you will get 67% less views/traffic if you post it through third party apps on Facebook.

    What say?

    • Kamal — that is definitely true in most cases. Using Facebook’s scheduling software will typically yield much results.

  40. Eddie Olivas :

    Wow 3.6 hours on average spent on social PER DAY?? Holy crap that’s a lot of time. I’ve never heard of some of these tools, will definitely take a look. Thanks Neil!

  41. The article you are really very helpful if you design it yourself info graphic I’m strictly a lot of information Thanks You very very Much Productive Social Media Informative Post Sharing me
    Have a Rock Day Ahead

    • Harleena, glad you found it helpful. Looking forward to hearing from you again.

      • I am also very happy that you are working for a month, I very much appreciated your work from this definition is very good anyway

  42. I don’t spend that much time on social media, I’ve got a LIFE 🙂

    It’s something I really hate and I find it difficult to build a rapport with my readers.

    But I’m definitely going to try out some of your ideas to improve my presence on social media.

  43. Pritam Nagrale :

    This post is for those who spend maximum time on their social media accounts for just scrolling the pages ( Like me) 😛
    Great infographics . Currently I am using IFTTT . Its great It saves so much of time .

    Thanks for sharing this information through infographics .

  44. Okay, I admit it – I’m impressed.

    Now all you need to do is show people how to find the top-tier influencers, the second-tier share-points and the trend-friends to spot the advanced signals of trends.
    That’s where a lot of time goes on the initial setup and monitoring from a managerial view point.

    That mentioned … why is the Social Media Manager crafting and posting content?
    If you have minions – save time by delegating!

    • Glad you found the post helpful.

      I will likely go into further detail in a future post. I prefer doing a lot of the hands on social stuff myself as it’s great to see what my community is interested in. A genuine voice is always best.

      • That’s because of your marketing angle – You are the Brand.
        If you had gone the more traditional route, you could have easily had others participating.

        That said, Ghosting or Prepping are acceptable and common alternatives. You think the Hollywoods all sit there reading, thinking of responding and then posting?

        Do it right, and you could have a small core team that filters the in-stream and prioritises for you … save you all those hours in your email inbox too 😀

  45. Only an hour a day. Wow, I need to pull my socks up. Thanks Neil, I’m going to start timing myself and working towards that hour! =)

  46. Now days, Social Media is the best way to promote business or for marketing purpose, but mostly people don’t have any idea, how to use it perfectly..!!

  47. Sumit Sharma :

    Thanks for such a insightful facts and tools for social media, will soon start to work on these tools to save my time and enhance my performance.

  48. Aftab Alam Siddiqui :

    It Always refreshing to visit quicksprout and get enlightened! Simply Awesome..

  49. RugbyOnlineStream :

    This post are really very helpful.I’m already using Feedly and pocket. Neil, thanks you for sharing 🙂

  50. I’m already using Feedly and pocket. Need to work with ifttt. Thanks for sharing

  51. Rahul Biswal :

    Hi Neil,

    Another informative infographic. I am using Hootsuite for managing my feeds of all social media sites.

    Thanks

  52. Tonmoy Parves :

    Hello Neil, Thanks for your this Info graphic with us. Really Good one and great enjoy. Yes, i send 3+ hours every with Social media to do more networking with new people 🙂 And I mostly send times on Facebook, Twitter and Pinterest and now a days a couple of days i started using Google+ deeply as well Google+ is also a part of Google Ranking. I got results and now i am spending time on this.

    • Tonmoy, great to see that you got good results. Keep up the great work and I look forward to hearing much more from you.

  53. Amazing post and nice presentation on How to Be More Productive on Social Media. It’s really a great help. Thanks for sharing.

  54. Dr. Muddassir Ahmed :

    I have been using buffer and it has easily saved me 3 hours per week!

    Another awesome post Neil, keep them coming mate.

    Regards,
    Dr. Muddassir

  55. Connor Rickett :

    You know, it seems like more like every waking moment most days. Feedly is a beast, though, good to see it getting a little love on here.

    A lot of these options do cost money: Do you have a traffic threshold where you believe it becomes worth the cost to implement premium software for your social media needs?

    • Connor, honestly I have been doing it all on free software for a while now. There are some cases that require specific needs. I think Sprout Social is a good tool.

  56. Hello i am from Mauritius and i want to work with you to sell your service as a business partner.
    Please let me know if this is possible

    Thanks

    Vishal Anand

    57133026

    • Vishal, I am currently not doing any partnerships of arrangements like that. Let me know if you need any help though.

  57. Harekrishna :

    Infographic blog on Social Media is truly very informative and useful. Many important tools which I do not know. It seems, it is tough for a Social Media Manager without the use of any tools. Your mentioned tools are genuinely helpful in Social Media Campaign and Strategy. Your great tips, give ideas, how to ease the social media daily task.

  58. people in social media for 3.6 hours daily ?? No. it’s unbelievable. I think this is the counting of usage of social medias for business purpose.

  59. Francisco Rodriguez :

    Thanks for the post Neil!

    I’ve realize that most of the time we spend in social networks is actually unproductive time.

    This really helps a lot.

    • Francisco, good point. It’s all about focusing your efforts so that you can get people to click through to your site.

  60. Sweet!

    Thanks for the post.

  61. Rinjani Trek :

    Thank you for sharing this useful information.

  62. I learn something new EVERYTIME. Thanks for sharing Neil! You rock!

  63. Cado Magenge :

    That’s pretty cool, thanks

  64. Dom Richards :

    Thanks Neil, very true. Its great to do something you enjoy that has the added benefit of promoting or working towards your goals. Great angle on a hot topic!

  65. Heather McLane :

    Hi Neil,

    Three hours a day on social sites doesn’t seem too far-fetched to me when I think about how important engagement is across all of the social networks I use.

    Just curious: How much time do you spend a day on social sites? I need a comparison so I can determine if I’m insane. 😉

    I’m curious to know how much time other commenters spend as well.

    • Heather — I spend about 2-3 hours give or take. I think that’s the norm for a lot of people.

  66. Hey Neil,

    Thanks Nail!

    for great looking and awesome designed infographic, you described really useful tool for boost productivity on SM… I’ve been using Feedly but your mentioned more great tools with its application are really helpful for me to sharing more content with smart productivity.

    Thanks for your effort you shared ideas and experiments with all of us!

  67. What should be the frequency to post anything on my FB page Jewelexi. I am not getting much engagement on my posts, is it because I am posting very frequently, or facebook has updated their news feed algorithm?

    • Ramendra, FB has adjusted it’s algorithm to favor relevant content according to trends and ads.

  68. Nice infographic. Very informative. Thanks Neil.

  69. Thank you for sharing this useful information.

  70. Rezaul Karim Arif :

    Thanks for this awesome Infographic. I have posted it on my site for my readers. 🙂

    http://byteziif.com/be-more-productive-on-social-media/

    Given quicksprout credit 🙂

  71. Alex Saunders :

    Hi Neil,
    I am a 16 year old wannabe marketer / designer / web developer and a frequent reader of your posts, and I am looking at setting up a non content based website, with very little funds (only enough for hosting & domain – design & development I have done myself) – how would I drive traffic to the website (as obviously I cannot advertise), if it has literally next to 0 text content (only images)? Do you suggest building a strong back link portfolio, or implementing a blog to compliment the website and bring SE visitors to the website?
    I have previously attempted to set up a blog yet my only source of traffic was from a trusted forum in which I post regularly, I am really just looking for someone to point me in the right direction.

    I am looking forward to hearing your response and I’m sure you would appreciate that due to my age, I have near to no experience at all – although I am willing to learn and from what Ive read so far, you’re the guy to learn from!
    Alex

    • Alex, I strongly suggest you get a blog up and running on your site – with quality content that is contextual and shared you can get a lot of exposure.

  72. Hi Neil. Thanks for providing this helpful infographic. I noticed that when you post infographics, that you often just provide a short introduction to the infographic in the blog post and then you provide the infographic image below. I’m planning to post my first infographic to my own blog and was wondering if it might be better to reiterate everything that is in the infographic as text within the actual blog post (for SEO) and to then list the infographic? I’m just wondering if that would help with keywords for the post. Please advise.

    • Chris, I think your strategy can definitely work. What ultimately works for you may not work for me and vice versa — so make sure you are testing.

  73. Very informative… Nice infographic… Thanks Neil… I always look forward to the latest articles from your site…

  74. Connor from Hootsuite :

    Late to the game, but thanks for the Hootsuite mentions Neil. As always, great content!

    -Connor

  75. I am totally shocked about this that we are spending 3.6 hrs per day on social media sites.Thanks Mr.Neil for giving this helpful information about content Tools swayy and Feedly. so can u tell me these tools will be work for Linked.in content becuase i am working on linked platform.

  76. Does anyone know which post Neil explained conducting outreach to other Facebook pages in order to help build organic following? I can’t seem to find it anywhere and would like to reference it. Thanks

  77. BuySocialGigs :

    Hi Neil. Thanks for providing this awesome Info graphic and useful information. Another awesome post Neil, keep them coming mate.

  78. I am totally shocked about this that we are spending 3.6 hrs per day on social media sites.Thanks Neil bro for giving this helpful information about content Tools swayy and Feedly. thank you so much

  79. I spend about 20 minutes a day on social media. But then again I don’t use instagram or twitter or pinterest. Wait is reddit social media? If it is then I do spend 3.6 hours.

    I’m going to check out Buffer for scheduling cheers always cool to hear about new tools out there.

    • Reddit, is in a grey middle area — sounds like you are doing all the right things though. Let me know if you find any other helpful tools. Looking forward to hearing from you!

  80. Thanks for providing this awesome Info graphic and useful information about How to Be More Productive on Social Media. Another awesome post Neil, keep them coming mate

  81. Timothy Thompson :

    Thank you so much for the advice. I launched a new website and I am feverishly learning about SEO. Again thanks for sharing.

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