A Setback on the $100k a Month Challenge

Thank you for addressing your concerns. If you scroll to the bottom of the post, you’ll see an update. On Monday I’ll be publishing a more detailed post on the changes… you’ll be happy with the changes. 🙂


A few months ago, I wrote a blog post about how anyone can make $100,000 a month in revenue within 12 months. And to show you how it’s possible—and so you can achieve similar results—I decided to blog about my journey. 

Launching the blog

On April 1st, I started a nutrition blog called NutritionalResource.com. It took me a couple of weeks to get started, but by April 15th, I was up and running.

During the last couple of weeks of the month, I published four blog posts and was able to drive a considerable amount of traffic.

april traffic

I received 35,419 visitors in two weeks, which is really good considering that I only published four blog posts.

I also learned how easy it is to generate traffic in a B2C vertical since there’s a much larger audience than in most B2B verticals.

As you can see from the graph below, most of the traffic came from a single post.

traffic spike

I don’t know how or why this blog post went viral, but it got over 1,000 Facebook shares.

How I generated my traffic

Facebook has been the main source of traffic. I started a fan page, and within 30 days, I have gained over 50,000 fans. Every time I share a link, I get an instant boost of traffic.

First, I kicked off the page with some Facebook ads.

facebook ad

The image above shows the ad I ran. I targeted mainly an international audience as the cost per like is cheaper, and I made sure the countries I was targeting had English as one of their main languages.

On average, I ended up paying 3 cents a like during this campaign, which drove 3,282 likes.

ad stats

However, as you can tell, the likes I received weren’t generating much engagement. Only about 6% of my fans actually liked the posts I was sharing, which is about a third of what it should be.

Once I got enough likes, I paused the campaign.

I then approached other Facebook fan pages that had 30,000 or fewer fans and offered a shout out for shout out deal: I told my fans to follow those other Facebook fan pages, and they told their fans to follow my page.

I only keep these messages live on my fan page for a few hours before I remove them as I don’t want my page to seem too promotional.

As my fan base grew, I started doing deals with larger fan pages. If you replicate this, you’ll quickly learn that most people will ignore your shout out for shout out requests, but about one in 10 pages will accept it.

Although this helped me skyrocket my fan page growth rate, I ended up growing my fan page at a much faster rate just by posting good content. I used Buzzsumo to help find this content.

I typed in keywords related to my space, and Buzzsumo showed me the posts that generated the most Facebook likes. I then shared those content pieces since Facebook users clearly like that content. This is the main reason why all of my social media postings did so well.

By only sharing content that people enjoyed, I helped my Facebook page to grow more quickly, and I gained new fans each day.

Link building

I linked to NutritionalResource from Quick Sprout, but one or two links won’t give me a huge edge over the competition.

Instead, what helps the most is my years of experience with link building.

To build links, first I Googled the phrase “resource page nutrition.” This helped me find some pages that were linking out to nutrition sites.

I then used Ahrefs to see who links to my competition. Once I created a master list, my intern Lisa started emailing each of those site owners from her email address, begging for a link.

The email template I used was pretty simple:

Subject: I think you are missing a link

Hey [insert their name],

I noticed you are linking to a handful of nutritional sites and blogs, but you aren’t linking out to NutritionalResource.com.

Have you seen it yet? It provides a ton of nutritional value to anyone who is looking to live a healthier life.

Hope you’re having a lovely day! Keep up the good work, I really enjoy [inster their site name].


Overall, this has been a huge success, and I’ve generated a handful of links, including some educational links. Here’s an example.

Content issues

As of now, the blog has four blog posts. As many of you know, nutrition isn’t my background, so I have been learning a lot about it over the past few weeks.

I recruited a few writers from California State University of Fullerton to help with content creation. They gladly helped me out for free, but the quality of the content sucks. Sure, I should be writing my content on the nutrition blog, but I am still learning about the subject, and I don’t have the time. Even if I made $100,000 a month from it, I would lose money since spending that time on my other businesses would yield me more money.

Here are some of the issues I am having with the content writer:

  • Too much fluff – if you look at the posts, you’ll see they contain way too much fluff. Instead of getting to the point, the writer rambles a bit too much.
  • Very little data – each blog post makes claims about what is or isn’t healthy for you, but the writers haven’t been including stats and data to back up their main points.
  • Grammar errors – you would think people majoring in journalism would be great at grammar, but they aren’t. I need to either get an editor to review each post or find another intern to help them out.

It will take me a month or so to get the content fixed. I won’t be fixing the older content, but I will be fixing newer blog posts. This is actually one of the main reasons I stopped posting on the blog.

On the bright side, the images on the blog are extremely good. I have a corporate Fotolia account under one of my businesses, and I have been using it to find images for NutritionalResource.com. However, Fotolia isn’t the only factor that makes my images great.

I found a kid on Craigslist who is into photography and Photoshop. I gave him a $500 camera in exchange for his help. He not only takes pictures for me but he also takes the images from Fotolia and modifies them in Photoshop to make them look better.

The big misconception

Now that you know how I gained over 30,000 visitors in two weeks, let’s go over a big misconception. A lot of you have emailed me to tell me that I am cheating by using my name on this new blog.

Well, I tested having an apple as my blog image, having no bio, or having my photo.


The results did not differ. Why? Because no one knows me in the nutrition space.

It’s not my name that gives me the advantage—it’s my experience. I’m probably better than most marketers are at building links, running social media campaigns, and writing content. I know what works because I have been leveraging content marketing for over nine years, and I’m really good at growing blogs.

My big setback

The big mistake I made—which I shouldn’t have made, considering how long I’ve been working in the SEO space—is that I bought a premium domain name without doing any research on it.

I spent $1,889.62 on the domain name without doing a backlink check. If you run it through Ahrefs.com, you’ll notice that a ton of spam sites and reciprocal link pages link to it.

That’s likely the main reason the site is probably penalized and doesn’t rank for its own name. I only figured out something was wrong when, after two weeks, the site still didn’t rank for “nutritional resource” in Google.

I haven’t checked Webmaster Tools to see if there is a penalty, but I know something is off. So instead of wasting months trying to fix it, I’m going to switch everything over to Nutrition Secrets—a new domain name I bought.

This is a huge setback that will cost me more than a month’s time as April is now a write-off and I have to start all over again.

But because I have a fresh start, I think I can grow the new blog at a faster pace. Google traffic will eventually kick in because the new domain name doesn’t have any links pointing to it.


Many of you emailed me saying I am cheating by using my name or by writing about my new blog on Quick Sprout. While this does help out a bit, it’s not the main advantage I have, as I discussed above. It’s my experience that gives me a leg up.

As for using my name, I do it for branding. If I am going to create a blog that generates millions of visitors, I might as well use it to help me grow my personal brand.

Many of you also said that I shouldn’t be blogging about this experiment for another year and that by writing about it I am cheating. But I am writing because I hope these blog posts are helpful to you—even if I have a bit of an advantage over you.

What do you think of this experiment so far? Are these monthly blog posts helping you out?


Based on your feedback I am making a few changes.

  1. A special thanks to Kim for letting me know I can get into legal trouble with this project as I am not a nutritionist.
  2. I don’t want to provide content that is false or inaccurate. So I fired all of the interns who were producing content for free. I too won’t be blogging as I don’t know enough knowledge about nutrition.
  3. I’ve partnered up with a nutritionist who’s photo is now on the Facebook page. I have known them for a while and they will be creating the content. I am going to have to teach them how to blog and help edit the posts. They will not be getting paid to write content or anything like that… I just have to partner with someone who understands nutrition as I can’t risk taking on a legal liability.
  4. I will break down on Monday on how I am going to teach Mike how to blog. You can copy my formula so you can produce content that sounds like me.
  5. The nutritionist isn’t going to get paid, instead they will be keeping 20% of the money generated from the project. 80% will be donated to charity. (Not sure which ones yet)
  6. This should please some of you as you didn’t want me to use my face or name on the blog.
  7. The content is being cleaned up. From the Facebook page to the blog, everything that the nutritionist doesn’t agree with is being changed or deleted. That way people won’t be misinformed.
  8. I will provide a much more detailed update on Monday.


  1. Ouch! Shame about the domain name.. still it’s a valuable lesson for others looking to follow your example with this challenge – due diligence is essential!

    No doubt the new domain will take off soon enough anyway. Fantastic traffic results so far though!

    Looking forward to more on this epic journey.

    • Neil Patel :

      Rob, yeah — it’s a real shame that the domain name caused a setback. I’ve learned a lot within the first month which is great. Thanks for the support and I look forward to hearing much more from you.

      • Daniel Tan :

        You notice really quick and change fast! It’s something that we should all learn.

        • I agree with you Dan, in the online world – test, iterate, repeat is very crucial to success.

          @neil – With your domain name blocker, shit happens man. Even the best of people have their bad days. Good that you realized the issue with the domain early.

      • Julia Darcy :

        Can we see some data around how a 2-week SEO shift is a reasonable expectation?

        • Mark McKnight :

          I be quite interested to see how much money you’re spending each month to get this project off the ground including setbacks.

        • Julia, sure thing — it will definitely be highlighted in the next post.

      • Hatescheese :

        I’m Curious, with the change of domain names, are you going to simply move the content as is or rewrite it? Do you 301 the domain or just wash your hands of it?

      • This post is awesome Neil, you make it seem so easy. Wait, no : Simple, but not easy aha! Hey, you talk about the poor grammar, is that poor grammar could have been fixed with tool like Grammarly?

      • This sounds very odd to me… Why would you get into legal trouble as long as you preface every FACT with information on your source?

        As a print journalist, I’ve written and edited loads of newspaper/magazine articles on just about every subject under the planet.

        The only caution — that becomes second nature — is to double check facts, and make sure YOU as a writer do not make a statement of fact that you cannot support.

        I saw absolutely nothing on the nutrition site that is more than what all journalists do…

        But then, I am so new to the web space, just about to start an online magazine…

        Maybe, Kim is right…

        Anyways, Neil, I SO enjoy reading about your progress with the nutrition blog.

        If you need top-notch editing skills, you can have mine for free…really mean that…

        Good luck, all the way

        • Nabanita, I think her concern is that I am giving people medical advice — which I am not. I am just providing a resource for the health conscious to read through. thanks for the feedback!

    • I hate you, Neil!

      In fact, I admire you very much!

      I learned a tone from QUICKSPROUT and not enough!

      With consideration,


    • Lots of good quality useful information Neil. I am just so overwhelmed with all this information of what is involved to be successful. Before there was internet marketing, there was a simple two step traditional marketing using traditional mail. The two simple steps: find a lead/prospect with placing an ad in a magazine or buying a targeted list and just mailing directly. There must be a better way to just earn $100 a month. Have been blogging with good content for two years now. Some have that magic touch like you Neil to turn blogs into gold. Maybe I’ll figure it out with the info that you share with us. Looking forward to your progress to the $100K in 12 months. Chow Jim

    • I think these posts are awesome. While plenty of the information you share can probably be found in other posts you’ve written, the true value of the $100K Challenge is getting to watch how someone with your wealth of experience manages the setbacks and identifies/implements workarounds. So while April may have been a “write off” for you, as a reader it motivates me to keep pushing towards my own business/internet marketing goals. Great Stuff!!

    • very nice post. Really liked it

    • You are a legend Neil and you inspire me. Thanks for the honesty and all the amazing info you put out there.

  2. Neil, great post on setback you have faced.

    I find it interesting that your facebook page name is not the same of your blog brand name.

    This is nice to see you doing mistakes and how you will overcome them.

    Neil Q: What do you think of this experiment so far? Are these monthly blog posts helping you out?

    Steve A: I think it represent a good challenge,we can take what’s good or what will work for us, test it and implement. I only read one blog post so far and it help me to bookmark resource data from research.

    Have a great day without setbacks!

    • Neil Patel :

      Steve, check out the other blog posts. As for the Facebook fan page and website having different names — it’s a common practice. I’d love to hear your feedback as I continue along on this journey. Your feedback is always so valuable.

  3. Hi Neil

    Welcome to real world of nutrition sites! I run caloriesecrets.net and I am sure that with nutritionsecrets.com we can help people learn the secrets of nutrition.

    I have been reading about your challenge, I am a big fun and follower of your websites for years and thought of sharing my 2 cents with you and your followers. When I started caloriesecrets, I was facing with the exact same issues and challenges you are facing now.

    Unlike you though I had many years of experience in the weight loss/nutrition field and this helped me overcome the difficulties and caloriesecrets took off in a very short time – I also wrote about my journey here: https://www.reliablesoft.net/how-to-build-a-successful-blog-with-more-than-250000-unique-visits-per-month-case-study/ – Please mind that this post was written 2 years ago.

    As a final word, I am very anxious to see what you will do to monetize your blog when its time since this is an area that is under utilized in my case.

    If you want more information feel free to contact me.


    • Neil Patel :

      Alex, thanks for all the support. It’s refreshing to see and hear someone from the space offer help. I am learning a lot and it’s only been 1 month. I will be sure to reach out when the time comes. If you need anything let me know as well.

    • Hey Alex,

      I just checked out your personal blog and also the health website. Very insightful information!

      If you don’t mind me asking, how much organic traffic is caloriesecrets getting at the moment? Did the upward organic growth continue over the last 2 years?

      • Hi Viral

        Thanks for the nice words.

        Yes, the upward trend did continue and organic traffic doubled since I wrote the post. I will create a new post soon with more details.

        Hope this helps

        • That is great to hear Alex, it gives the rest of us hope to keep carrying on! 🙂 🙂

          I REALLY look forward to reading that new post!

          Are caloriesecrets earnings in the high 4 figure or 5 figure range?

          If you see this post: http://www.authorityhacker.com/lessons-learned-running-authority-sites/, Gael at Authority Hacker says his site was receiving similar traffic to your site and it was earning around $10K – 15K a month!

          Once again, thanks alot Alex!

    • Same as Alex I will love to see how you will monetize the website.

      Thanks Neil.

  4. Alexis Avellan :


    I like to take a look at the nutrition website every once in a while to dissect it and find out why you’re doing what you’re doing. Kind of like reverse engineering it so that I can apply it to my own Amazon affiliate website. I was wondering why you had stopped updating it. Hopefully you’re able to recover it.

    I emailed you a question but didn’t get a reply so I may as well ask you here:

    My website/blog is in the dog niche. There is an instagram account with about 1 million followers that I want to somehow use to drive traffic to my website. Should I email the owner of the instagram account and just offer money for a post? What do you think is the best approach since my website doesn’t have an Instagram account of its own.

    • With marketing, the best way to figure things out is to try them yourself.

      Why not email a few smaller Instagram accounts in the dog training niche and see how they respond? If they agree, see how much traffic/engagement you get from the smaller account. If it’s good, you can increase your budget and target the other IG account.

      That’s the best way to do marketing – test out small, and when you get a positive response, scale things up.

      • Alexis Avellan :

        Great idea!

        It definitely makes sense to do it with a smaller account to see if it’s worth doing it with the bigger one i will try it.

        Thank you for your suggestion!

  5. Are you going to remove Google Panaly and than redirect old domain to new one? Or just abandon it?

  6. Dude,

    I don’t think you’re cheating. I’m following you STEP BY STEP. I’m learning a TON from you.

    Here are my main takeaways:

    *Write super long content
    *Link out A LOT
    *Create list posts with “how to” headlines
    *Publish often

    Doing all of that will make guest post outreach much easier. Then other people start promoting you.

    That’s the plan I’m following.

    • Neil Patel :

      Raza, thanks for laying this all out — I agree. People should focus on quality above all else. A blog is essentially a platform to educate people within a specific niche.

    • I’d also add that using pictures throughout the posts to keep it interesting and break up the text.

  7. William Zimmerman :


    Great post man.

    Does it matter if I use moz open site over ahrefs?

    Thanks appreciate it and the content as always!

    Have a great week!

    Bill Z

    • Neil Patel :

      Bill, as long as it does the same job you should be fine. Looking at the quality of links can be achieved by a number of tools.

    • Tomasz Decker :

      I use SEO Spyglass, because it is cheaper than other tools.

  8. Great post, I am so excited about this experiment you are running. I am with Alex, I am curious to see how you monetize your new website when you get to that point. The quality of your content is always high, and I enjoy reading it. Thanks!

  9. Haters gonna hate. Don’t listen to any of that nonsense about “cheating”. Using your name and leverage is just another lesson to learn from this entire process; everyone launching a new blog in a different niche should leverage their existing reputation to get a kick start.

    The Facebook stuff is super-useful. That’s one the weakest parts of my game.

    I’m interested in your Twitter strategy, which you didn’t discuss in the post. Tell us more about that.

    • Neil Patel :

      Randy, thanks for all the support. I like hearing negative feedback because it shows that I need to account for certain variables and provide some additional guidance. As for Twitter — more to come on that in the coming months. For now the major focus has been on FB.

      • There’s an important lesson to be learned from that attitude, too. You’re an inspiration, Neil. 🙂

    • Writing off constructive criticism as ‘haters gonna hate’ isn’t exactly productive. I actually learn a great deal more from criticism than I do from people simply patting me on the back and telling me “Good job.”

      I think that if Neil is telling people that anyone can create a 100k a month blog, then he shouldn’t utilize tools or branding that other people don’t have. If ‘anyone’ can do it, then he should only leverage tools that everyone has access to.

      Having said that, I find the experiment very interesting and I following it very closely.

  10. Great start Neil. Too a bad about the domain name though. Hopefully you get that cleared up.

    Promoting via FB ads is the WAY to get a website a lot of traffic quickly. This is what I do with every B2C niche and it works very, very well.

    With the help of facebook and publishing a series of epic posts early on in one B2C niche blog I was able to hit over 2 million monthly page views in about 14 months. Traffic grew quickly as a result of promoting with Facebook across several sources including organic search, organic FB of course.

    • Neil Patel :

      Jon, thanks for the great feedback and for the valuable tips. What B2C vertical are you in? I’d be curious to know.

  11. SUPER helpful post Neil!!!

  12. Interested in trying all of this stuff out. I have a blog in the Paleo space that I have largely been neglecting. I’m inspired to get back on the horse!

    • Neil Patel :

      Brian — Get back on it! I look forward to hearing your feedback & about your journey.

      • Will do, Neil. I’m not sure I can get to the $100K/month by myself — full-time job, getting a second degree, young family… — so I’m going to bring my buddy on and see if we can get there together. I’ve already got a mailing list of 15K people, 16K likes on Facebook, and connections with “big names” in Paleo. Now I just need to follow your advice and best practices!

        I’m definitely interested in seeing how you’re getting lots of Facebook likes, and, most importantly, how you’re getting your content created without spending most of your time doing it.

  13. I see you put your pic on Fb Fan Page. Why? Does your picture not give enough plus point to the blog? Why did not you try some other picture?

    • Neil Patel :

      Adnan, I can always adjust that picture too. However, nutrition fan pages usually have branded images attached to them.

  14. Justin McGill :

    Keep the posts coming. At the end of the day what you can do is negate the traffic/revenue from quicksprout for those people complaining.

    • Neil Patel :

      Justin, thanks for the support. I just want to help everyone — so complaints are a good thing that show people care to learn.

  15. Neil,
    Mostly all the posts in your nutrition blog is really nice! and creates awareness to many people about nutrition space.

    And one request,
    please update your progress month after month, dont consider those people who are saying ********* ..

    I think their goal is to divert you from the challenge:-))

    Waiting for the next update… please dont stop updating..

    • Neil Patel :

      Dheeraj, thanks for all the awesome support. I will continue to keep updating month to month. Let me know if you need any help along the way.

  16. A wonderful lesson and resource.
    Well done.

  17. Andrew Medal :


    These posts help a ton. It’s great to see the obstacles you face, read about the tools and strategies you use, and understand how you overcome the issues.

    As your reader base, this does 3 things for us:

    1. It gives us good insight as to how you build your own blogs
    2. It shows us you face and overcome the same issues we face
    3. It teaches us new ideas/strategies to build our own blogs

    Thanks as always.

    • Neil Patel :

      Andrew, thanks for the terrific feedback. Your three points basically say that I am doing my job. I want to be able to empathize and get into the mind of a novice marketer so I can learn new things along the way and teach accordingly.

  18. Ameet Khabra :

    I must admit that seeing that someone such as yourself made such a major mistake, makes me feel better. Right now, my goal is to become a leader in online marketing, like you. Seeing that you have made mistakes makes me feel better about my journey.

    I don’t think you mentioning your other blog is cheating at all. I want to hear about the updates and value the information you share!

    • Neil Patel :

      Ameet – we can learn a lot from our mistakes and everyone makes them. Thanks for the support and I look forward to hearing much more from you.

  19. Neil.

    Thanks for posting this.

    Sucks about the domain and backlinks.

    I’ll take the site and the FB fan page off your hands if you don’t want them and keep you posted with the results .. could make for a cool addition to the follow up.


    • Neil Patel :

      Dave, glad I could help. I wish I could do that — I just need to do this on my own to show people step by step how it works 😉

  20. Neil,

    I follow you a lot for guidance and advice. I think you’re an innovative thinker that we can all relate to, which is rare. However, I would have loved it if you didn’t tell us the name of your site. You have a massive following and can generate traffic much easier than we can just starting out simply by posting your domain name. I would love to see how long it would take you to get to $100k anonymously – which would probably replicate most of our situations more closely. How do we get there without an initial following?

    Keep pumping out great content. You’re educating us all. -Brian-

    • Neil Patel :

      Brian, ideally that would be a good idea. However, it’s hard to share my progress without providing all the essential details. People would question my tactics if I didn’t show them what was happening and on what site. Thanks for the support. Looking forward to hearing much more from you.

  21. I don’t think it’s cheating. My only thing was how much traffic came from people who read your internet marketing stuff vs organic first time people to the site. I’m guessing the bulk was from new people who knew nothing about you or the site, but I’m sure a percentage was from referral traffic from this site.

    It might be helpful to show those numbers to the accusers.

    • Neil Patel :

      Mark, that definitely would be an interesting statistic to look at — to me, however, it doesn’t matter as much. I am just trying to help as many people out as I can and be as transparent as I can be. Looking forward to hearing much more from you. Thanks for the support!

  22. Hey Neil,

    Thanks for the update on where you are with the new blog. Apologies about the domain name, I hope you are able to get things moved over to nutrition secrets with ease.

    I had a few questions I was hoping you could answer:

    1.) At the moment, your Facebook page has approximately 56K followers. You say “Once I got enough likes, I paused the campaign.” – how many likes had you obtained before you paused?

    Were the rest of the likes you obtained all from shout outs from other pages (apart from the likes you obtained organically via posting good content)?

    Also, will you be running any Facebook campaigns again or do you feel its not worth the money / effort?

    2.) You say you targeted an international audience. I have tried targeting countries such as the US and UK and am not able to get page likes for anything under $0.4

    To get likes at $0.03 did you target third world countries such as India, Pakistan, Nigeria etc? Some insight into this would be very much apprciated, such as how many different Ad formats, countries targeted, budget etc 🙂

    3.) Have all the posts you have posted on Facebook received organic likes and shares? Or have you boosted any of the posts?

    As for your quesion: “What do you think of this experiment so far? Are these monthly blog posts helping you out?”

    I say kudos to you Neil! The experiment is going great, especially since you are so transparent about the domain name, Facebook page, content etc.

    Of course you will have a slight advantage, but I am definitely learning a lot along the way.

    Keep going Neil, all the best 🙂

    • You may want to remove the term “Third World Countries” from your comment. To consider India, a third world country is plain ignorance.

      Also in my opinion to get the CPC that Neil is talking about, I think you need to run the ad for an extended period of time with a reasonable budget. I have run ads with just $60-$5000 in FB. Though I did not get a 3 cent CPC, I averaged about 12-15 cents. I have noticed the longer you run and particularly pick specific targets, the lower is your CPC. Target Markets for my ads were US demographics exclusively.

      • Wikipedia seems to disagree w/ you regarding India: http://en.wikipedia.org/wiki/Third_World.

      • Hi Bharath,

        Sorry, I did not mean to offend you in any way – all I meant was countries unlike western ones such as UK, USA.

        Also, thanks alot for the insights, much appreciated!

      • Yep, it goes down and then bounces around after a few weeks. But the cost is the most expensive during the first week.

    • These are interesting questions. I would love to hear a response as well.


    • Out of every struggling country in Africa and the world, I wonder why you called Nigeria a third world country.
      It doesn’t matter which country he targets for his ad campaign–blue ocean strategy at work.
      Bravo Neil.You just again put what you preach to practice.

    • 1. Mainly from shout outs. I am testing Facebook ads again.

      2. I answered that below.

      3. I tried boosting a few, but it didn’t work well. Organic drives all of the clicks/likes.

  23. Congrats on your first month’s successes. And that link penalty definitely hurts! Just so you know your “Nutrition Secrets” link 404s to a buy domains site – i’m assuming you want to fix that!

  24. I think it is ridiculous that people say you are cheating by adding your bio or name to the blog. First off, as you rightly called out, your name is practically unknown in that space. Second, people who know Neil from the IM space, aren’t the ones you are targeting for the new blog and you also show how FB is driving the traffic to the post and the fb page and ofcourse the traditional back link approach you always recommend. While I understand the perspective of other people who complain that you are using your bio, I don’t agree with it for the reasons above.

    • Neil Patel :

      Bharath, I think everyone has a right to question tactics — especially when they see such great results in just one month. But you are right, I am a novice in this industry and it’s going to take a lot of work and research to reach the goals I set forth. I look forward to hearing much more from you along the way.

  25. Hi Neil,
    Quick question. So the new website NutritionSecrets.com a completely new website domain? (zero age and PR)

    So you opted to just buy a new website versus buy one that is established for a few years?



    • It’s not a new domain it’s quite aged and has had similar content on it.

    • Yep the domain is aged. 😉

      • How crucial is the named domain? There’s a great one in my industry on sale for around $1200 that has a Moz Page Authority of 28/ Domain Authority of 16 and a zero spam rating…

        So, my question to Neil or any other knowledge SEO person here is whether my $1200 is best spent on a premium URL like this or on FB campaigns/ link building on a new domain… (to be clear there are good new ones available too, so no real benefit in terms of branding either way).

        Finally – this is awesome Neil, thanks so much

        • Neil Patel :

          Phil, I think it’s a vital component but not having your name within the domain is not fatal — there are tons of examples I am sure you are aware of. Just look at brands that have FB pages that aren’t aligned – by name – with their brand.

          • Thanks Neil, that’s what I thought.

            How about the age of the domain? I see you always try and buy aged ones to get a head start with the SEO – do you always find that worth the money compared with starting with a brand new one?

            Thanks again

            • Neil Patel :

              Phil, age domains tend to do better and are a bit cheaper. I just couldn’t find a good one.

  26. As I continued to research domain names, I ran into the same concern every time and couldn’t fully define the best way to determine is the domain has a penalty or not. I’m really excited to see your full post later on how you research and determine to purchase a domain name. Especially now that you’re ran into the problem there will a lot more insights…so please share at some point 🙂

    • Neil Patel :

      BJ, check out these two articles:



  27. Hi Neil,

    Thanks for the update. Could you go into a bit more detail about how you recruited the writers from CSU-Fullerton?

    Did you find them on craigslist or go through their college career services portal?

    Also, how did you get them to agree to do it for free since they won’t be getting their name out there (all articles posted under your name)?

    • Neil Patel :

      I actually went to CSUF so I have ties to the University. I know some portals to go through to get interns and students to work and learn on the go. I think that applies across the board for most major universities. You are providing them with valuable lessons that they can use to learn more about their major — in this case writing & marketing.

  28. Tim Hewson :

    Hi Neil, I am following this process very closely, I think it is fascinating. It would be useful to keep track of the financial investment, you seem to be dropping a few hundred here, a couple of thousand there…how far in the hole will you have to go before generating revenue? Clearly if it’s a $25k investment up front, it would be challenging for many people to be inspired by the process….even with the prospect of $100k a month at the end. Any idea how much you’ve spent to date?

    • I have to double check, but my goal is to spend less than $10,000. I will have to start keeping track.

  29. Neil

    Don’t stop posting updates please. Whether some call it cheating or not, it really opens my eyes to Internet marketing.

    Just this post alone made me say “wow, i’ve never thought about that!”

    Great post Neil. Looking forward to next month’s update

    • Neil Patel :

      Wayne, I most definitely won’t stop. I don’t see them as haters I think they are right to question the tactics — which is why I addressed the concerns. Looking forward to hearing much more from you!

  30. Richie Richardson :

    Thanks for the update Neil, I was eagerly awaiting for it.

    BTW here is my update. You might know that I too came into the challenge. First of all I bought the domain http://www.nutritionfactsanddata.com/ and hired a registered dietitian who charged me $155 for 2000 word. Although she did a great job I was not happy with her. The content she wrote did not go in depth. Moreover, I also got few articles from iwriter.

    apart from the content what bothers me is the monetization part. How on earth do you plan to monetize a nutrition blog that makes 100k per month.

    I even spoke to some RD on recipes but they are charging $300 for a single recipe. I am totally confused here.

    Just let me know the angle you will use to monetize. I know that is too much to ask for. But as you are making your challenge public you might as well share it.

    • You will have to wait and find out on the monetization. 😉

      • Eugenio González :

        I’m also eager to find out how do you start to make money form it. I want to know Neil Patel’s secret.
        It may sound harsh but is “nice to see you fail”, like others have said, because it shows a big guru like yourself can make mistakes too.
        Please keep us posted on all this and ignore the critics.
        Thanks for all this. I really learn a lot from this.

  31. Keith Bresee :

    Hey Neil!

    Dude!! That FB strategy is so simple and sweeeeet!! Once I read your results I opened a new tab and started the process for myself!

    Super helpful!

    Did you ask the FB page admins in any sort of way to promote you (like a template email), or did you just shoot from the hip
    each time?

    I couldn’t help posting this – Regarding the haters… 😉 https://www.youtube.com/watch?v=nfWlot6h_JM

    Be awesome!

    • Neil Patel :

      Keith, glad you found it helpful and are replicating it yourself. I didn’t use a template email for Facebook I just set up the ad in such a way that I would get the best bang for the buck. Thanks for the video.

      • Keith Bresee :

        Ah ok cool! That makes sense!

        Ill let you know how it goes!

        And my pleasure! I hope it made you laugh like it did me! 🙂

  32. Hey Neil,

    Great post, thanks for the update! I’m really enjoying seeing your progress so far.

    I noticed you’re outsourcing the content creation… Is this something you do a lot of to save time?

    Any tips on finding good ghost writers?

    • Neil Patel :

      Liam, I don’t do it often but it made sense in this case. As for finding great writers I would look at local universities and e-lance.

  33. Alex Craig :


    It is unbelievable that people would claim you to be cheating.

    Psychologically and deep down inside they are looking for ways to say it is not possible for them. Then they can continue to live the lie that they are victims.

    It is not their fault they cannot grow a business, I am not Neil Patel, or I did not graduate from MIT.

    People need to learn to accept responsibility and know not everything will be spoon fed to them.

    Awesome work though Neil. That is super inspiring for me as I am working to launch my blog. 🙂

    • Neil Patel :

      Alex, I don’t really worry about the reasons behind the disbelief as I am just trying to help people out along the way.

      I will continue to help so that they can achieve similar results. Let me know if you need anything and thanks for the feedback!

  34. Hi Neil,

    Sorry to read about the setback I am actively following this journey and each one of your posts. It will be interesting to see whether or not you are able to effectively monetize the site using advertisements or selling affiliate products or your own product to reach six figures a month. I think we are all curious to gain a little insight as to what the plan is. Wishing you much success and fewer road bumps!

    All the best,

    • Neil Patel :

      Tim, it’s alright — it’s just a minor setback that I will definitely recover from. Stay tuned in the coming months to see how it all comes together. I want people to take the journey step by step with me so they can get the best out of it.

  35. Bipper Media :

    You didn’t mention how many email subscribers you’ve accumulated so far – I would be interested to know how many people have subscribed to email?

    thanks again for sharing your experience… extremely valuable information!

  36. It’s crazy how fast you’re going. When you recruited students from CSUF, did they know you were Neil? If not, how did you convince them to work for you for free?

    • Neil Patel :

      Ivan, some of them knew who I was some didn’t. If you provide value and teach people how things work they are inclined to help out for free. I provide incentives and they get credit sometimes, so it’s a win-win.

  37. Neil,

    Thanks for the update. Great info and extremely useful to know why something’s not working and what you’re doing to correct the issues.


    • Neil Patel :

      Trevor, I think that is the best type of learning. Mistakes really propel people to learn more and achieve great results, IMO. Looking forward to hearing more from you.

  38. Really Neil?
    You are actually worrying about what critics are saying?

    I would have bought a used domain myself to start a new blog but will now go and register a new domain name.

    All of a sudden, I now believe that I CAN IT TOO.

    Thanks for your inspiration man.

    • Neil Patel :

      Williams, I like to hear feedback from people so I can learn and address their concerns. I am less worried and more interested.

      Looking forward to growing our sites together!

  39. Brian Duvall :

    Great post as always, Neil.

    Your candor in admitting a mistake and revealing the nature and details of the mistake is a huge credibility and trust builder. Ignore the “you’re cheating” folks. Just keep going and sharing the journey so we can learn, too.

    Once this is done, you could package the content for sale as a course. I wish I was a fly (with a video camera) so I could video record your working sessions on this project. It would be so much more valuable to SEE and HEAR what you’re doing and how you’re doing it. By the way… I’m a professional video producer if you want to discuss possibilities.

    • Neil Patel :

      Brian, thanks for the words of support. I think integrity matters which is why I share all my setbacks, whether large or small. It’s all a learning process and I want people to learn from my mistakes rather than make them on their own. I’ll definitely take you up on that offer if ever I need video help.

  40. Tim Strifler :

    This is a really great blog post, Neil! My first thought was also that your name was helping generate the traffic and Facebook likes, but you’re right, no one knows you in that space. We all know you here because most of us are also internet marketers, but it’s a completely different audience in the nutrition vertical. I look forward to reading more about the journey, despite the setback. This is extremely valuable content for me as I’m currently trying to grow my blog traffic, as well as Facebook fans. Thanks!

    • Neil Patel :

      Tim, glad you find it helpful. It’s all about how much clout and influence you have within a niche — and right now I have very little. I am still clawing my way up like many others. It’s definitely a fun journey. Thanks for the support!

  41. These posts are great man keep it up!

  42. Neil,

    I really appreciate your efforts in explaining what you have done and what you haven’t, I also appreciate the guide you are giving to bloggers who are having a difficult time in blogging, not forgetting the facts that its difficult starting afresh and using a blog to push your brand,

    I am learning a great deal from your works and encouraging myself to improve on my blogging skills

    thanks mate

    • Neil Patel :

      Uzoma, thanks for the valuable feedback. Ultimately I am trying to help people achieve the results I have been reaching over the years. That’s one of my main goals. It’s really hard to get started, so I want to provide a blueprint for all.

  43. I don’t think you’re cheating, and I’m loving these updates! 🙂

    Sad to hear about the setback, but I’m sure it will just bounce off of you!

    Good luck!

    • Neil Patel :

      Daniel, thanks for the words of support. I look forward to hearing more from you. Let me know if you need any additional help along the way.

  44. George from Lekki, Lagos :

    I have learnt a lot even from this supposed failure. I myself wondered if you did the right thing by buying an already existing domain.

    Keep the story up Neil. Following along. Good work Neil.

    • Neil Patel :

      George, I am glad you have found it helpful thus far. Next time if you have feedback I’d love to hear it on the spot — all feedback and insights are useful!

  45. Morgan Fleur De Lys :

    Keep doing your thing Neil. Screw the haters. I’m here to learn, not listen to those whiners.

    Let’s just pretend that 50% of your results would be from what they label as “cheating”, which it’s not. Are they still going to complain if they followed along and reached $50K/month in 12 months?

    Probably not.

    Of course, complainers rarely take action anyway….

    • Neil Patel :

      Morgan, thanks for the kind words of support. I am here to help people out so I don’t get really upset with anything that is said — Looking forward to hearing much more from you.

  46. Great post, I really enjoy reading about this challenge.
    I hardly wait for you to get to the part where you explain how you are generating income. So far its been an expensive blog.

    • Neil Patel :

      Roland, glad you find it helpful. I will get to that part very soon. Please let me know if you need help with anything at all.

  47. Great experiment, Neil!

    I’m eagerly following your posts.

    Few questions. It seems like your bounce rate is quite high, and the average time per session quite low. I’m assuming that Facebook users are not that interested in the long content. Would you say that deep longer content usually has bigger bounce rates? Also, isn’t that a concern once you start promoting affiliate links, that fewer readers are likely to convert.

    • The traffic is mainly coming from one source. It is too early to analyze it… after 2 or 3 months I will work on reducing it, but it isn’t a concern yet.

      • Hi Neil

        I’m loving these posts and your insights into the process of starting a new site. Definitely keep it up please ! I have a question about the high bounce rate.

        I am starting a new travel site soon and when I launch it, it will be just for one region. I plan to add regions as I go, but I am wondering how to write the meta tags. I want to make them for a global audience (with a prompt to sign-up for notifications when we launch new regions on the home page), but I’m worried it might annoy people and the bounce rate will be high at the beginning.

        So do I write for a local audience and potentially miss out on future sign-ups and a wider search ranking….or do I write for a global audience and possibly end up with a high bounce rate, Google penalties or annoyed visitors right off the bat? I’m thinking the local route is the way to go for now?

        Any advice or articles you can point me to greatly appreciated.

        • Sharleen, I would suggest doing some heat-mapping and testing to see what works best. You can test in two week increments to see what works best. Let me know if you need any help along the way.

  48. One needs a subscriber account at Ahrefs to check all the backlinks. Is there another tool which do the same for free ?

    Smart thing on the camera kid and moving over to the new domain. Sorry to hear about the spammed backlinks and the fluffly writers.

    Keep going, you are a motivation to a great many of us.

    • Radhey, there are a number of tools on the market that can help you find backlinks. Just google backlink too.

      Thanks for all the support!

  49. Regarding your content writer saying foods are healthy but not properly citing data:

    This is the reality of our world. Obesity and the metabolic diseases that come with it are at an all time high. All the while, one “expert” says low fat yogurt is “healthy” and the next says “organic sugar” is healthy…and neither are true.

    I’m sure there are a hundred studies you can link to stating the “health benefits’ of low fat yogurt, but the fact remains a tiny cup has about 5 teaspoons of completely unhealthy added sugar…so citing information isn’t always equal to the best content.

    • Wally, that’s true. I think citing sources as well as having empirical data to back your claims is the best solution. Thanks for the feedback.

  50. I Really Love Reading Your Post Neal Sir.! These Insights Are Really Helpful To Learn Digital Marketing..Thumbs Up For You.! Thanks For Inspiring.! Respect!!

  51. Joshua Lutz :

    I, for one, am glad you’re blogging about growing the new site as you go rather than waiting a year.

    It’s exciting to see someone set a goal and reveal the real world tips and tactics for growth, as well as costly mistakes.

    I eagerly await your next “challenge” post. Thanks for sharing!

  52. You give great internet information I love your blog that you send me and I keep them and go back and read them for education..My desire is to follow your footstep. Thank so much for turning me on to a site that is helping me now to start getting traffic some……

    • Idelle, that’s very humbling — thanks for all the support. I look forward to hearing more from you.

  53. Bennie Mellies :

    Hi Neil, thanks for sharing. In my opinion you are not cheating, since you are (like you said yourself) competing in a complete different niche. I think some people are jealous of your marketing skills (which can be applied in every niche)

    I love how you explain the process step by step.

    Good luck Neil! I will keep monitoring.

    Have a great day.

    Best, Bennie

    • Bennie, thanks for the support — it means a lot. I am trying to educate everyone on the topic so that’s all I care about.

  54. Isabell Ishwarey :

    Neil, I can’t say how grateful I am that you’re sharing all this so we can do the same.

    I’m just starting out a similar blog and feel this is going to help me a lot. Would love to share my results with you.

    Now that I’m settled into my new place I’m going to get started on reading all your post today :)………..big hug

  55. Lukas Hadameck :

    Hi Neil,

    i love to see that even top marketers like you sometimes making big mistakes. Thats remembering me that we all just humans nomatter how successfull we are.

  56. Hi Neil,

    This IS super helpful. Please keep posting on the topic! 🙂

  57. Hi Neil,

    Thanks for clearing up the misconceptions. I expected you to do so straight-away, and I’m glad you did. This highlights your honesty, which is something I’ve always admired you for.

    I’m sorry to hear that the experiment hasn’t worked out as well as you’d hoped, but you know there’s still hope left. Shit, compared to any other ‘new’ blog, it’s doing insanely well. This project will have many ups-and-downs, and I’m eager to see what the next course of action is.

    Regardless of whether this project succeeds or not, you’ve shown me something valuable. It’s something I knew about, but I’d just never really seen; Some people are simply too lazy. They can’t be assed putting in the effort. They believe that if they have an audience, the rest will work itself out, and that’s not always true. A lot of people take it on themselves, when really all they have to do is take a step back, realize their goal, and then outsource it. For most, this is too big of an effort, and the realization to give-up and move on is much easier. If you have the means to pay someone else to do work for you, it’s often less stressful for yourself as you’re not under as much pressure to deliver, which is hard for some to understand.

    Anyway, I’m waffling on. You get the idea. What you’ve shown that $100,000 a month is absolutely, completely possible. But there’s no easy, sure-fire way to get there. This is where most of any misconception behind this project lies.

    Thanks for being you, but most importantly, open and honest,

    • Gareth, thanks for the kind words of support. I read every word and I don’t think you were waffling 😉

      Let me know if you need anything at all. Thanks for following along.

  58. Chris Nadeau :

    I think this is a great way for all of us to learn. Thank you for sharing and I look forward to seeing more posts about your journey.

  59. No, I don’t think you should wait to let us see how it’s going, I want to know know. I am following along and so far… pretty darned good.

    But, here is a question: All the bad spammy stuff can’t be removed? Or does that take a long time and just not worth it?

    And, when buying a domain name… well, how would we know that we aren’t getting something bad? Or is it strictly because you bought a premium name?

    I also loved the large images, however, doesn’t that slow down a site?


    • If you put your large, high res images through compression software such as kraken.io or tinypng.com it will substantially reduce the file size and retain the quality. Also, things like caching and a cdn can help

    • PS. If you put all these instructions and things in a workshop or course, I’d buy it as long as you kept the price under $500.

      • Virginia, I want to keep it free for everyone which is why I am challenging myself — It’s a win win for all.

        Thanks for all the great feedback.

    • Large image will surely slow down your site even you use a CDN. You can use tinypng.com to compress images.

      What it does is It will automatically compress the size of the image that you uploaded in your WordPress site (without losing its quality)

    • Virginia, here is an article on domains:


  60. Neil,

    These posts are terrific and helpful. Thank you for writing them. You clearly know what you are doing, and it’s noble to expose that you made a mistake in your own area this way. It happens to the best of them, wow, great post!


  61. Hey Neil. I always look forward to reading your articles. I also started a health & fitness blog close to the same time as you. I was hoping you’d check out my latest article and give me some feedback. I’ve started following your advice by being very detailed with whatever subject the article is focused on and it proves to be working.

    Latest article: http://mydailyfit.com/supplements/10-best-supplements-to-include-in-your-stack


    • Austin, the site’s design looks great and is very eye catching.

      I would suggest that within your blog posts you make the subheadings a little more distinct from the text. I think it would increase readership and engagement.

  62. Elizabeth @ bowl of delicious! :

    Hi, Neil!

    I’d love to know more about how you achieved such high amounts of facebook fans in such a short amount of time! I’ve been trying all kinds of things (without paid promotion) to try and get more fans of my page, and I’ve been going at it for over a year with only 739 fans.

    Do you have any suggestions for how to increase engagement and fans without paying to promote it? And if you think promoting is the biggest factor here, will you provide some more insight as to how much money you spent on promotion and its success rate?


    • Neil Patel :

      Just do the shout out for shout outs like I did. But do some ads first so you have a few thousand fans… much easier to get deals done with a decent fan base.

  63. Don’t listen to the haters – reading about the path you’re taking to do this is invaluable and I’ll be reading every step of the way!

  64. Hey Neil, Think you’re way off track with FB. Cheap international audiences through ad spend is going to hurt you long term. Build a quality fan base for your offers. Also, as you know FB organic post reach is only around 5-6% and falling.

  65. Hi Neil,

    I am looking forward to your challenge.
    These posts are very helpful.

    Do you reach your facebook fans only via organic reach or do you also buy facebook ads for full reach?

    With 50k+ fans your are likly only reaching 10-15% via organic reach, which leaves 85-90% on the table.
    What is your opinion/strategy on the matter?

    Thanks and good luck!


    • Jenny, I utilized a strategy of content generation and FB ads. If you look at the post above you’ll see some screenshots that help provide some context.

  66. Thanks Neil! I am learning so much! This way of learning suits me better than anything else– I bet I’m not the only one. What if you did a course where we all did the steps together? I would totally pay a grand for that.

    BIG QUESTION: how did you select and buy the domain? Did I miss a post on that? If so could you link to previous posts in this 100k challenge?

    • Gulliver, that sounds like a great idea but most people could not afford that. I want to provide a free resource for all.

      Here’s a link that may help: https://www.quicksprout.com/university/how-to-find-affordable-expired-domains/

  67. Daniel Tan :

    Hi Neil,

    Keep it going, I am loving all the updates you are going to give us. This is a great view into how million dollar blogs are done. Please also brand yourself in the space, even though you are not going to talk about it, it allows us to see how to brand ourselves with content.

    Daniel Tan

    • Daniel, that’s the ultimate goal. Thanks for all the support and I look forward to hearing much more from you.

  68. To be honest, that was the first thing I thought of when I read that you were going buy an aged domain. And while I thought it was a great idea, I was also concerned about exactly what happened here…

    This is something I use to think was a great advantage (buying aged domains) but recently started having mixed feelings about it.

    And when I read that you were looking to buy an aged domain to start off with, I was immediately excited hoping that I was going to learn something new and that I could keep using that technique as well.

    So it looks like you are going to have to work over time and step it up a notch if you are going to meet that goal.

    I am looking forward to following along with your progress!

    • Brian, I am definitely going to have to step it up but that’s a challenge that I am ready for. If you need help with anything at all let me know.

  69. Hi Neil,

    For link building, did you just type the phrase “resource page nutrition” or did you use Google Search Operator?


  70. As they say “shit happens”. Onwards and upwards brother

  71. Naman Nepal :


    You can still progress further without any setback just by redirecting your old site and contents to the new one.

    I thought I’d compete with your nutrition blog and I’ve still not started with it.

    With the writer thing you mentioned, I’m thinking of changing my mind if it’s open or if you could give me a try.

    If you’re in need of an article writer, shoot me up an email. Maybe, I’d better most of the ones you’re dealing with to deliver you the best possible contents as per you require. I’m not sounding mawkish, but what I feel is you and I take contents the similar way: detailed with data, facts and figures + Interactive.

    I may not be a nutritional expert but I just might be the Kind of a Big Deal you are looking around. 🙂

    • Naman, thanks for the offer and all the support. I look forward to hearing much more from you. If I find that I need assistance I’ll surely hit you up.

  72. Rico Figliolini :

    Whiners. You’re doing a great job. Your posts are always informative. I certainly don’t think you’re cheating. You may have some advantage – knowing how to work the space, than others that may be there.
    I’ve learned quite a bit from reading your posts. I plan on using some of what I’ve learned here, on a client website to see if I can boost their traffic – which, based on this post alone, I should be able to do easily.
    Thanks Neil!

    • Rico, glad I could help. I like to think of them as skeptics instead of whiners. I look forward to hearing much more from you.

  73. Saj Devshi :

    Hey Neil!

    Big fan of your work and its really helped me get going in this world of online marketing. I kinda fell into it desperately looking for a way to make some extra money after my wife was expecting – its funny how parenthood pushes you to work harder than you’ve ever done before! I’m no expert but have learnt a lot and had a few small victories thanks to some of your posts (especially your link building article – its bookmarked!).

    When I read about this mission of yours to start one from scratch I was pretty excited as I always wonder if I could recreate my own success if I had to start again from the beginning (a nagging voice in the back of my head says its all luck or chance) – I’m hoping your journey is a roadmap I could follow for when I branch out to my second venture (which is also a food blog) I plan to start working on once I get more time hopefully later this year.

    I suppose the point I wanted to make was – thanks for sharing this info with us! It is appreciated! 🙂


    • Saj, thanks for all the support. I am sure you will do well if you just follow the tips I outline. Sounds like you are already on the path. Looking forward to hearing much more from you.

  74. Neil-

    When you do these reports, would you please also include the total dollars you’ve spent, itemized by type of expenditure? Between purchasing the web site name(s), paying your assistant to generate links, paying for Facebook ads, etc. it would be very helpful to see what the cost is as you go.



  75. Neil,

    Great post…

    I was wondering how important is a site’s bio and how can you test something like this?

    Are you concern at all that people will look you up and discover your not a small time blogger and that you’re kinda a big Seth Godin fan?

    Yeah CSUF students aren’t great at English but we’re pretty good at math… if you know what I mean.


    • Michael, glad you found it helpful. I think in the niche of nutrition I am as small time as they come — so it balances out. Sounds like you went to CSUF too 😉

  76. Neil,

    you did a great job Neil, i’m really appreciate your hard work and especially your great techniques. i had learnt a lot of experiment from your posts about this site journey i’m really thankful !.. although the objective or the offensive opinions about your techniques from the followers . please keep post about this journey we want to learn more and more !

    Best Wishes,

  77. David Alvarez :


    How much do you spent in Facebook campaign?

    Which was the CTR of the campaign?

  78. As for using old domain you can also find expired domain out there, It’ll just take a lot of time.

    You can use ScrapeBox + Xenu.

    ScrapeBox – for scaping old URLs.
    Xenu – to check broken links.

  79. HealthFitnessResource.com :

    Thanks for updating us on your progress. I noticed the new domain doesn’t point to the old domain yet.

    Is this the case?

  80. Chris Harvey :

    Hi Neil,

    A quick note to say many thanks for the blog posts and also the University section, I am trying to significantly improve my ability in growing traffic and so the information you provide is much appreciated.

    All the best,


  81. Hi Neil,

    Can you break down how much you are spending each month with writers, custom domains, your time (if you can put a dollar amount on it), graphic design etc?

    • Neil Patel :

      Everything is free… volunteers. Other than hosting and the domain costs, which I broke down in the post.

  82. Mark "Elmo" Ellis :

    Interesting experiment, but since you have already told everyone that you are conduction this idea, a huge number of people are following it(likle myself) so /saying that this is a blog that people won’t know who you are is bogus.

    They know who you are and your reputation otherwise you’ probably be ignored like all the other newbs out there that are just starting off.

    I’m not saying that your accomplishments aren’t impressivem, because they are, it’s just that too many people know about this and are following YOU!

    A better way to really test this would have been to tell nobody other than a videographer making a documentary and sworn to secrecy that you were doing this and then recorded the entire event, using no past lists or anything to build your audience.

    Anyway, I enjoy your blog and look forward to reading more.

    God Bless, my friend!

    Mark “Elmo” Ellis

    • Mark, while those are great suggestions I think it would take away from the time I could spend educating and researching these topics. Again my ultimate aim is to be able to replicate this through any medium and any person. I am trying to help others out.

  83. Wouldn’t say it’s that bad!!.. Old brand name was a bit lame(it wasn’t great sounding one..). Otherwise you had a great start so keep it up!

    P.S. For content problems, can you hire nutritional experts in a partnership deal? It’s a win-win deal for both sides really..

    • Adrijus, you most certainly can. That’s where the writers and other people come into play. You should leverage as many resources as possible.

  84. tarun pahwa :

    I have started nutrition blog, and working on completely opposite strategy. I hired few writers, and adding content on continuous basis. Promoting posts on Social media, and along side working on Google. In last month i have received 17K visitors, but i am not monetizing it well from Adsense.

    I need more monetizing sources. Don’t know, how to get more. Hoping well.

  85. Sergey Lucktinov :

    I wonder how many of those visitors are people like me who are interested in Neil’s case study but not in nutritional issues….. I’m not trying to say that you are cheating, Neil. On the contrary, I praise you for doing this. I just think that there will always be this issue unless you would keep that blog completely secret.

    • Sergey, I assure you that the number of people who are interested in the nutrition part of is pretty high — just check out the FB page. Thanks for the feedback!

  86. Hey Neil

    Thanks for sharing this setback with us, it just shows that we can all still get caught out by things no matter what our level of experience is. We usually learn more from our setbacks than our successes anyway. Like you said – the blog will bounce back stronger because of it.

    Regardless of whether your nutrition blog has gained from your name during this experiment, I’m glad that you’re sharing the experience with us and being open about what you are doing to achieve your goals.


    • Mark, definitely. It’s all about learning from your mistakes and avoid them in the future. Thanks for all the support and great feedback.

  87. wow, 55k on Facebook, thats great! Can You help me with that? thanks

  88. yeah dude this was a killer post! Very bad ass information here which details everything that you’ve done to get the blog up and running.

    And the best part, is that you’re giving this advise out there for free, stuff that took me years to learn and tons of money too.

    So kudos to you my friend for showing us this valuable info and keep posting your progress!

    • Neil Patel :

      Rich, glad I could help. To me it’s very important that I help others out along the way. Looking forward to hearing much more from you.

  89. Neil,

    this is very inspiring and also very eye-opening.

    I need to get started with niche-blogs ASAP – How would you feel if we ported your experiment to another language, translating the content and doing the same work – would you be interested in such a joint venture?

    • Lee, right now I am just focused on the english language version. In the future that my be feasible though. Thanks for the feedback.

  90. This is a nice case study with some useful general methods about ‘how to’ but the reality is the average person (the ones reading this blog me included) will not get results anywhere close to what you have achieved to date, or will build it to in the future. Most of your traffic is from social right, how much is from organic traffic and how much did the aged domain cost?

    Leveraging your brand, name and existing user base gives you a huge advantage and has more of an impact that you will ever admit. You say this “While this does help out a bit, it’s not the main advantage I have, as I discussed above. It’s my experience that gives me a leg up.” If experience is more important why don’t you do a blind case study where you start with nothing, completely anonymous under a pen name and no connection to you or your present businesses or circles of influence?

    Please don’t flog me I’m not a hater. I have learned a lot from you Neil and I’m sure I will learn more in the future however saying “How to Generate $100,000 a Month from a Brand New Blog” and “How to Make $100,000 a Month Within 1 Year” and “anyone can do it” is misleading and unrealistic.

    • I tested using my name and using a random name on that site, it didn’t change the results. Sure I didn’t run it long enough, but I prefer using my name because it will help grow my personal brand versus using a pen name.

      To avoid using my audience I am not going to share posts on my personal Facebook page.

  91. David Orman :

    2 issues: Major and minor.

    1. The Major. Because you are a name, have money to invest and resources at your disposal, it is not surprising that you could generate such a large number of visitors. It is HIGHLY unlikely anyone else with less resources available would be able to do this. As such, it is not really a model for anyone else to follow.

    2. You talk about grammatical error but frequently make one yourself. Free is an adverb or an adjective. As such, you do not use the word “for” in front of it. In other words, you do not get things “for free.” Though this is a common error, it is an error nonetheless.

    Thank you for allowing me to post.

    • Neil Patel :

      1. I am breaking down how much I am spending… which isn’t much. It is mainly through volunteers.

      2. Thanks for pointing that out. I have terrible grammar and for QS I have an editor to help me with that. Although my comments aren’t proofread.

  92. James Miller :


    I thought you were going to buy an abandoned site. Did you not have any luck with that route?


  93. Keep writing about it Neil! Whatever mild advantage that gives you, is well worth the knowledge and inspiration it gives us.

    I was intrigued by your comment about losing money even if you are making $100k. How do you structure your time to make it so valuable? What activities do you do? How do you stay focused?

    Perhaps a topic for a future post?

    • Neil Patel :

      Pete, thanks for the feedback and motivation.

      I am a stickler for time management which makes the process very easy. I am glued and focused on my calendar at all times so I can manage my time and optimize for the best results.

      I’ll definitely consider it for a future post.

  94. Jason Noel :

    You mentioned that you google’d your name and you didn’t show up… what was the name that you Google’d? Do you think that your site name is too similar to very competitive keyword phrases and thus the reason why you weren’t on the first page?

    I googled Nutritional Resource and noticed that you were on the 3rd page… with over 62 million competing pages.

    I also did a backlink check through ahrefs and noticed that it didn’t have a terrible backlink profile and doesn’t look like you are banned in google in any way.

    I think that you are moving to a new domain because you found one that is better. nutritionsecrets.com was created in 2003, compared to 2008 and is listed in Dmoz with very little other backlinks.

    Did you move it over because you merely found a domain that’s better?

    • It’s not that competitive and there are enough good links so it should have showed up.

      The backlinks pointing to the domain are spammy. Also check SEMrush, you will see a lot of link pages that are spammy pointing to the site.

      Not sure if the new one is better, as a Dmoz link doesn’t do much good anymore.

  95. Hey

    Just started following you and this experiment (I think it is) that you started is extremely interesting to watch (and learn).

    I like that you honest with us and didn’t shy to admit that despite having such great experience in SEO/PPC etc you did such bloomer with spammed domain name.

    Thanks for sharing your experience.

    • Neil Patel :

      Sharif, glad I could help. I think being honest is important. Transparency is key for any learning process — which is why I am looking at this as.

  96. I’ve been following your blog for about a year now and trying to follow your instructions to the letter, but I’ve had zero results, even though I do marketing and promotions all the time. I’ve had my blog up since January and only 128 people have looked at it in five months. Pretty pathetic.

    I don’t think you’re cheating, but something just isn’t connecting for me.

    Maybe I’m doing something wrong, maybe I’m just not interesting, or maybe this advice only works for men. (People listen to men, people only look at women, so if you’re not attractive you don’t exist.) But holy cow it’s depressing. Maybe I’m just not cut out for this and I’m just going to be stuck in minimum wage for the rest of my life.

    • Neil Patel :

      Amanda, I highly encourage you not to get disappointed. I have had major setbacks in the past and I just learned to grow through them. Oddly enough the nutrition space is dominated by females — I have made a dent because of my marketing experience and because I have been tenacious in my desire to achieve my goals (not to save you haven’t been). I think you should stick it out and continue with me on this journey. If you need any help along the way feel free to email me.

    • Hi Amanda! I know it can be frustrating to get started as a lifestyle blogger. I launched Belle Brita last July. I took a look around your blog and have just a few suggestions. I’m far from famous, for the record, but I’ve been reading lifestyle, beauty, and fashion bloggers for a LONG time. And we have to do things a little differently than business bloggers.

      1) Improve your photography. Picmonkey.com is an easy and free way to edit your photos. You don’t want glare from the flash on your make-up containers!

      2) Along with that, make “pinnable” graphics for your posts. I do this with Picmonkey and with Canva.com. For your January post on blushes, for example, you could take a photo with all your blushes in it, and then add a text overlay about blushes for redheads or something.

      3) Your Instagram needs to be beautiful. I stepped up my Instagram game a few months ago, and while I still have less than 300 followers, I have more than before, with a lot more engagement per post. Save meme images and screenshots for Twitter.

      These are just a few quick suggestions. I hope they help! Most of all, it takes TIME to start from scratch. My page views were stagnant for months. I hit gold in February when The Huffington Post shared a link to my blog, and I leveraged their interest to become one of their bloggers.

  97. Neil,

    Great post. I don’t believe you will be able to build a website/blog such as this challenge in a bubble, not when you are using this as a method for teaching and encouraging others. So, who cares people are complaining. Are you providing value and wonderful information? YES!

    Perhaps this question was answered elsewhere, what is your main monetization strategy? How do you plan to convert the traffic to cash?

    Thanks in advance.

    • Neil Patel :

      Daniel, thanks for the positive support — I think in the end it’s all about helping others achieve the same results.

      As for the monetization strategy I have purposely kept it out of the first month’s update because I honestly haven’t planned that far ahead yet. I want people to follow along with me on this path, step by step.

  98. Minesh Rai :

    Hi Neil,
    Have u purchased NutritionSecrets.com for $3788????

  99. David Hall :

    I thought the same thing — about using your name, your personal branding etc. to generate traffic — but the more I read these posts the more I am beginning to see that there’s something else that’s generating your success —

    Experience, and targeted action.

    Not only do you take a lot of action, you know WHICH actions to take. Which in turn is showing me which actions to take.

    This is valuable information and I have to say that it has helped me out tremendously. Can’t wait to read more.

    • Neil Patel :

      David, great point. I think a lot of the knowledge I have accumulated over the years helps. However, in the nutrition space I am just a newbie and am learning a lot along the way. Thanks for the feedback and I look forward to hearing much more from you.

  100. Dennis Gorelik :

    It’s interesting to see how your initial plans meet harsh reality (e.g. “buy domain for $100”, “write the content myself”).
    How you are overcoming these obstacles is the most interesting part.

    • Neil Patel :

      Dennis, with all plans you’ll find that there are always setbacks. I am learning a lot from this project — more than I thought I would in the first month. Overcoming obstacles is just a matter of figuring out what you did wrong and moving on from there. I will be sure not to make the same mistakes again. Thanks for the feedback and I look forward to hearing much more from you.

  101. Neil,

    Thanks for the post. Very helpful.

    Also if you would share on how did you do an initial keyword research for the new site. Did you create your audience persona profile? If so what is the process?

    Thanks a lot,

    • Neil Patel :

      Andrei, thanks for the feedback and support.

      As for keyword research, yes it’s always helpful to figure out buyer and user personas which is the first step I took. I also looked at other resources (which are mentioned in the post) to find the best results.

  102. Neil,

    Thanks for this post. Was anxiously awaiting it. I don’t think you need to wait a year before posting about this experiment–it’s pretty clear you are leveraging smart strategies (not your name) to get to traffic we all want.

    Plus, I don’t want to wait a year to copy what you’re doing 😉

    I’m trying to get tons of traffic to my law firm website, and we’re hoping to create a little more in terms of helpful resources before we tackle the social piece, but this little post demonstrated to me that we can’t wait.

    Will be pursuing a stronger social campaign this week. Don’t stop posting–can’t wait for the next one.

    • Neil Patel :

      Jacob, thanks for all the support. Hopefully this update was sufficient. I’ll be posting monthly so stay tuned. If you have any specific questions feel free to reach out to me directly.

  103. Dr. Muddassir ahmed :

    Hi Neil,

    Your blog post again confirms me that getting like organically is now a far cry since new update on news feed and one has to pay to get like. At the end of the day Facebook has to justify their super high valuation!

    If you can write a blog on how to increase like organically on facebook page with new update that would be great! I will try those tips at www,kreativekrowd.com Facebook page.

    Dr. Muddassir

    • Neil Patel :

      Dr. Muddassir, that’s just the name of the game with Facebook — it’s tough but we can’t avoid it as most of the revenue now comes from ads.

      I’ll definitely put that blog idea in the queue. Thanks for reading and for the feedback.

  104. Neil,

    Your posts are inspiring, please keep it up and continue to ignore the haters 🙂

    Question: How critical is it to choose the right domain name? For example, I am blogging in the personal development niche – and bought a new domain (http://Motivated.Life) and have been blogging for a few months there, but traffic is pretty low, about 100 page views per day.

    Does it really matter that I didn’t buy an expired domain name that has special keywords in it? Motivated.Life relates a lot to what I blog about (tips for living a better life) but I wonder if I shot myself in the foot by not choosing the “right” domain to start with based on keyword research.

    I simply chose my domain since I liked the name, it related to my niche and it was available for a low price (got it for like $10).

    Thanks a ton and keep up the great writing Neil!


    • Neil Patel :

      Ravi, domains can make a big difference in the grand scheme of things. I don’t think you did anything wrong and your approach is typical (most marketers utilize your technique). With that being said I would focus on the link structure and make sure that the domain is optimized to get maximum results. Check out this article: https://www.quicksprout.com/2007/05/29/how-to-choose-a-brandable-domain-name/

  105. Manoj Dronadula :

    Hi Neil,

    I have been waiting for this post.. I am really happy that you are helping people like me.

    But one thing I would like to ask you here is, in your old post you have mentioned


    In an ideal world, the older your domain name is, the easier it is to get rankings. From now till April 1, I’ll be looking for a website in the nutrition space that hasn’t been updated in years and buy it for $100.

    So I was expecting you wouldn’t spend more than $100 for domain but you have spent almost $1890, can you please help us in understanding this better.

    You have a leverage to spend any money in building a blog but we expect you spend minimum money and build a blog.

    My 2 cents..


    • Agree. I was under the understanding that Neil was going to do this project with a minimum budget in mind.

    • You can get a domain for $100. I just didn’t want to waste too much time trying to find a good deal. I am trying to not spend money but at the same time I have to optimize for my time spent as it can cause my other businesses to lose money.

  106. Neil,

    Thanks for the updates!

    If you need an editor/proofreader, let me know. You can hire me for this.


  107. Been waiting for this post for ages! Quick question. How are you finding the links to your competitors? So then you can contact them about them adding a link for your site.

    Would love to know this. Thanks

    • Neil Patel :

      Alistair, most SEO programs have this functionality. Check out the tool I’ve provided on this site — it does the same trick.

  108. Mohamed Elfeky :

    thank you neil we are trying to do as you do but no success till now

  109. Neil, my apologies if someone has already asked this..but what is ur process of using the new domain? Are u transferring the same content? Using a 301etc? One of my blogs got penalized but I dont want to waste the content. What is the best way to go about this? Thanks

    • Neil Patel :

      I will transfer over the content and do a 302 redirect. I won’t do a 301 because the other domain is penalized.

      • Thanks for the reply Neil. But I read that a 302 redirect means that a page has temporarily moved to a new location. Are you doing something after that, or that’s it?

  110. Danielle Brown :

    Hi Neil

    Wow I’m impressed that you got so many fans in a short period of time. Thanks for sharing your experience. Looking forward to your next update.

  111. Thank you for being so transparent about the setback! One thing i’m interested in learning is how you went through the process of actually choosing a domain?

    1. How did you determine what would be a good domain name?
    2. How did you figure out how old the domain was?
    3. What other considerations did you make in choosing the domain?


    • Neil Patel :

      St. Jones:

      Here is an article that may help:


  112. Great update on your trials and tribulations and lessons learned. I truly enjoy reading your honest updates on this challenge tremendously.

  113. Sharifa Sanderson :

    Thanks for sharing your mistakes with us. I think it helps. Watching you go through the process, make mistakes, decide what to do etc is beneficial. Makes us have another reminder to check what we’re doing too.

    • Neil Patel :

      Sharifa, it’s important for me to provide valuable feedback on my own mistakes so that others can learn from them too.

  114. Tina Gleisner :

    Definitely like (love) the help as I need to really push on Facebook and having you share from initial start makes strategy more approachable

  115. Great update Neil. It’s refreshing to see that even the masters can trip up from time to time 😉 and helps solidify that this is something that can be achieved even by us mere mortals!

    Can’t wait for the next updates, and am eager to read how you plan to monetize your traffic.

    Keep up the good work.

    • Neil Patel :

      Aron, thanks for the feedback. Everyone makes mistakes — it’s that we learn from that makes us grow.

  116. Sooooo good to know that even you Neil are making mistakes ;-D

  117. Hi Neil,

    great post as always!

    I am looking forward on your posts about monetizing the traffic you generate.

    I am facing a similar issue with the domain we use. its pretty old, 1996, and has been used since then by our company. Unfortunately we hired a seo agency who used shady techniques and we got a penalty. We did all to recover and it was said that the penalty was removed again.

    Nevertheless the traffic is by far still not satisfying. I think we still have a penalty and we cant figure out what is causing it.

    I own another domain since 1998. I ask myself if it is worth changing the domain and redirecting the old one to it.

    Could this be a solution?

    Sorry for my english… I am a German native.



    • Neil Patel :

      Tom, it could be the right solution. I wrote a post on Friday that tackled the same question and was very topical in that regard. I think you should explore all options before you make any bold moves though. I just started a month ago so changing things up comes at less risk. Keep me updated on what you do.

  118. Having a keyword in your domain name doesn’t really matter.

    If you can take a look at this Google Ranking Factors:

    Keyword in domain is 0.02

    If your site is new, you may want to use Facebook Ads to show that your site exist.

    Every time I share my new post on my FB Page I always use “Boost Post” and run it for 7 days and spend $1 a day. My post reached 1,500-3,000 people a day.

    Also Social Media are the top ranking factors for Google Search Engine.

    Facebook Shares – 0.28
    Facebook Total – 0.28
    Facebook Comments – 0.27
    Facebook Likes – 0.25

    • Neil Patel :

      Cloyd, thanks for the insights. I’ll look into these stats and I am sure it will provide a lot of guidance and help. Let me know if you have any additional feedback.

      • Hi Neil, Sorry, this comment is for “Ravi” I forgot to hit reply. 🙂

        Anyway you always inspire me everytime I read your new post! Keep on sharing!!

    • Hi Cloyd,

      What is the ROI you are getting running the face book add for 7 days?


  119. Sorry to hear that and thanks for being so honest and cool to publish the domain You are working on. Transparency is for me the main difference between a good mentor and a bad one.

    I have a few questions, unfortunately very specific ones:

    1. Was your Facebook Fan-campaign based on interest targeting? If so, which ones?

    2. Was Lisa sending out the template from a Lisa@nutritionalresource.com type e-mail address or a gmail address?

    3. Can you share the template you used for sending out to the other Facebook fanpages and what was the exact deal? Did you contact them with a Facebook message to their Fanpage or by e-mail?

    As you know the devil in the detail 🙂

    See you in Hamburg on June 11, Neil!


    • 1. I just targeted people into nutrition.

      2. From the domain, not gmail. So your version is correct.

      3. I just contact them with…

      Hey [first name],

      It looks like we both have popular fan pages in the nutrition niche. You can actually find mine here… [insert URL]. I even shared some of your URLs. 🙂

      If you want to grow your page faster we should try and figure out a way to cross promote our fan pages. Let me know if you are interested.


      • Thanks! 🙂

        Btw.: You should checkout authoritynutrition.com . This guy has a good role model and I don’t know many blogs that skyrocket their traffic as fast as this guy.

        I think there are lots of people who don’t trust nutrition marketers anymore, so he uses university- and government studies on mass as trust leverage.

  120. Wendy Kelly :

    Hi Neil!

    I’m glad you posted this, because I *have* noticed that your site wasn’t coming up in the SERPS, and, while I know you’re just starting this experiment, I *was* wondering about this very thing.

    I am quite interested in your experiment because I started a nutrition site for my mom and am just sussing out a strategy for her.

    Slightly different from what you are doing, of course, but there are enough similarities that I am feeling pretty lucky to be able to learn from you via this experiment!

    Thank you!!


    • Neil Patel :

      Wendy, I still haven’t gotten to that point yet — which is the challenge. Thanks for the support and I am glad you are joining along on this journey.

  121. Chris Davis :


    Personally, I think it’s great that you are sharing the experience in real-time. I recently saw that you’re doing the same thing with your personal blog at neilpatel.com.

    I am looking to leverage your experience and strategy as I help build out content for https://bubble.is/ – a platform that allows non-technical founders build their startups (without code).

    Quick question – what did you use to make the screencasts in the University section?


    • Neil Patel :

      Chris, thanks for the support. I think real time is the only to go so people can grow with you.

      As for the Uni videos — it’s a custom program and developer who helped create them.

  122. Neil – the feedback is longer than the article!

    I hesitate to use FaceBook for any ‘commercial’ use – as I am a newbie at it plus I am b2b.

    In a B2B realm, would you have begun with FaceBook? Or would LinkedIn have been more advantageous in your experiment?


    • Neil Patel :

      Shawn, I expected it to be haha.

      The b2b realm is a lot different — but either LinkedIn or FB would work well.

  123. Niel,

    Haters gonna hate! ha. Thanks so much for sharing your experience; even a mistake.

    I look forward to hearing more about how the experiment progresses every month!


    • Neil Patel :

      Charles, thanks for the support. I look at them less as haters and more as cautious skeptics (there is nothing wrong with that 😉 )

  124. Minesh Rai :

    Hi Neil,
    I have written an article on How to choose a Domain Name http://www.wpoutlook.com/beginners-guide/perfect-domain-name/. Hope this will help others not to make such mistakes in future. Also can you share my article link in any of your article on QuickSprout. My blog is new and can get a authoritative backlink………..Thanks.

  125. Neil,

    You are a super logical guy. You are also huge authority on internet marketing and search marketing. I think your best bet would have been to lower your goal to 25,000 in revenue. With all do respect you have some seriously lame excuses for using your huge personal brand to help with the nutrition website. I mean for 1 I want to share your nutrition content because I want to believe in the story. (would have never heard about the story if I didnt follow you) 2. Are you so supposed to be an expert in tracking data in analytics, I am sure you could “share” rough estimates of how much traffic you are getting from your personal brand. And I quote “If I am going to create a blog that generates millions of visitors, I might as well use it to help me grow my personal brand.” Come on Neil really? You could put up any graph of any stie and tell me you generated traffic and made money from it and i would believe you without a doubt (up until now maybe) This is a marketing ploy and you know it and that is great. But please stop with the lame excuses. You picked an extremely hard thing to do and you are going to use it as a great marketing piece. People talk about profitable niches and their other sites all the time and they black out the names (so that people dont copy them). You know very well you could do they same thing. I get it perhaps a picture of an apple vs your pic doesnt help with authority, but it honestly does. President obama or any authoritative personal with a big enough audience could write about just about anything and use their current audience to jump start it. Thats exactly what you are doing and you know it. Like I said before I don’t mind how you get to 100k but please call a spade a spade and dont jeopardize your credibility with your huge audience with some seriously lame excuses. i respect you for your logic, just I will respect you for the logic you present in the nutrition field. But if you keep coming up with crazy off the wall comparisons and excuses you are only going to hurt your brand.

    • Appreciate your feedback.

      I started off by sharing the content on my personal Facebook page and in total it helped drive 1249 visitors. But then I stopped and won’t be doing it again.

      • Andres Berger :

        Well. This is the best experiment I ever saw from anyone. You are giving away a real strategy to earn a lot of money on the Internet and some people say that you are cheating some others that it is a ploy and you even answer these people!

        You are someone that really want to help others. I created a content marketing strategy in the Spanish market about 2 years ago, but I didn’t promoted my posts that much and the results still are very bad (I will be applying the Facebook thing very soon to my best content), although the content is really good being some posts 15,000 words, almost nobody is reading my stuff, although I published more than 500 posts.

        This is incredible helpful. Thanks Neil

  126. Brian Syuki :

    Great! A lot of progress in such a short time!
    The advantage you get from posting here is minimal.
    The approach you are using makes a lot of sense and could still work even if you used an alias.
    Keep up us updated and share as much detail as you can.

  127. Hi Neil,
    I’ve been reading your blog for quite sometimes.

    Here’s my opinion:
    I think the result of this experiment will become more credible if you don’t use your name or tell what your blog name is.

    I want to relate myself with this experiment. But since another factors as mentioned above has put into play. There’s will always be what if…

    What if Neil doesn’t use his name or what if Neil doesn’t tell his blog, will the result still the same. You can say it will, but I don’t know that.

    There will be always doubt on my side.

    If those two factors doesn’t come to play. I would be more able to say, If Neil can do it, I can too.

    • Neil Patel :

      Juan — as I mentioned in the post it’s less about my name and more about the fact that I am not a key player in the nutrition niche. Just follow along with me on this journey and you’ll see it’s not as easy as it looks.

  128. Steve Parr :

    Absolutely fascinating & brilliant post! But a question……how did you set your Facebook ad to get so many likes for such a small amount? I’ve done similar but only got 2 likes, what am I missing?

    • Neil Patel :

      Steve, I optimized the ad to the best of my ability and targeted areas where ads don’t cost as much.

  129. Neil

    I don’t think you’re cheating at all.

    It’s an ambitious goal and it’s going to take a lot of work (even for you :-))! The key is that you are being totally transparent about how you’re doing it.

    Sure, there may be some benefits you get because of your existing brand. But overall what I’ve read so far, seems do-able for anyone willing to put in the hard work and spend a little money.

    Good luck mate! I always look forward to these mails. 🙂


    • Neil Patel :

      Omer, thanks for the feedback. I really want to help everyone achieve similar results and the only way to do that is to be as transparent as possible. Looking forward to hearing much more from you.

  130. I am thankful for your updates and post about this process, it’s helped me a lot. People want to complain because even though you’re giving this information for free and I dam well they’re implementing them, they just don’t like others succeeding. You’ve done and great job and I always enjoy your posts. It Sucks and out what happened with the domain buy like you said, at least it’s a clean start going further. Thank you and keep it up.

    • Neil Patel :

      Brown, thanks for all the positive support and feedback. I look forward to hearing much more from you.

  131. Great stuff Neil! Keep up the great work! I am excited to follow your progress because I have just started a health blog. I have the opposite problem that you have, I have the knowledge, I just don’t have the technical know how on how to generate momentum and a following!

    Don’t worry about the people saying your cheating! I would be leveraging any way possible myself, I just don’t know how to yet!

    I’m loving the updates!

    • Neil Patel :

      Cody, thanks for all the support. I am sure we’ll be learning a lot from each other. I am less concerned about “hate” and more concerned about helping others — I want everyone to win on this one!

  132. Sucks you gotta start all over again…
    While you did make a rookie mistake(not checking the backlink profile), I do understand you. Premium domains should have a clean profile. Otherwise what’s the point of paying a premium price for something that doesn’t work?

    Still though, it’s a great experiment. I look forward to seeing this experiment unravel. I especially want to see how you’re going to monetize it.

  133. Nirpendra Patel :

    Nice work , it helped me a lot mainly, the part discussing about getting backlinks under resources

    Can u keep us updated with future work done by you on this blog.

  134. I actually REALLY APPRECIATE you writing about it. It’s a “Live Case Study”…which is AWESOME! I’m interested to see what revenue is generated. I ran a few FB adds and didn’t get nearly the like you got… but I believe your “photo” is key…it’s QUITE catchy.
    I feel like the “domain name” challenge is just another way to “Flex your Muscle”. Most would use that as an excuse, your about to use it as a trampoline. Great insite and info as usual!

    • Neil Patel :

      Jen, thanks for the enthusiasm. I appreciate all your feedback and look forward to hearing much more from you.

  135. Great update, Neil. Sorry to hear about your set back. I have been keeping up with your new site and trying to see how you do what you do.


    I’m sure you’ll do great, and I’m sure we’ll all learn something valuable. I especially appreciate your transparency on how much you are spending on ads and your domain. This helps those of us just starting out. So far, I haven’t had much success, but will continue to follow your lead in providing quality content to help others.

    • Neil Patel :

      Christine, thanks for the kind words of support. I’ll continue to provide value and share my results because I want everyone to get the same results.

  136. Nirpendra Patel :

    i m not that superhero in IM , but i can surely give u simple but important suggestion.

    try to use gravtar in nutrition blog because pics infront of comments looks more legit comments in case of nontech blogs

  137. Noah Landsberg :

    Hey Neil

    Thanks for another awesome post. Personally, I love the idea that you’re sharing your road to a $100K a month blog. In fact, when I saw your first post, I decided to get my bum in gear and start building my own blog! The insight that you’re providing is THAT invaluable and THAT inspiring.

    Thanks again

    • Neil Patel :

      Noah, glad I could help. Thanks for the feedback. Keep working hard and the results will come!

  138. Aaron J Kelley :

    Neil, Thanks so much for this post. I’m really enjoying hearing about how everything is going with the new site.

    I don’t have a problem with anything you’re doing. While I’m interested to see if you can grow the site to the point where you earn $100,000 a month within 12 months, I’m more interested in your methods to get there.

    Regardless of using your name, and blogging about it here, the techniques and tools you’re using are mostly the same things that the rest of us have available to us.

    So I’m much more interested in seeing exactly what you do. Whether you succeed or fail, I’m learning, and it seems you are too.

    Do you beleive that your techniques would work in any industry? Nutrition is always going to be a hot industry with new diets and exercises the amount of obesity in America and other countries, people will likely always be looking for your content. But do you think you strategies would work in other fields too?

    • Neil Patel :

      Aaron, that’s what this whole experiment is about — to see if things can be replicated amongst different niches. I am almost certain that if you can figure out the vertical you can apply it across the board. Thanks for the feedback.

  139. Great article — thank you for documenting this and sharing with us!! Your blog is very enlightening and can easily put any serious reader 10 steps ahead in half the time. I find any “cheating” comment to be quite silly. If you think about it, with this blog post, you are essentially putting into practice in real time all the accumulated internet marketing knowledge/experience you are trying to teach us. Thanks again!

    • Neil Patel :

      Robert, thanks for the support. I think people are just skeptical and they are allowed to be. I am just trying to help people achieve similar results.

  140. Thank you for sharing this journey with us. I found this very helpful. I’d like to hear more about the monetization part though even if it isn’t much progress. I know you are getting a lot of traffic but how is that adding to your monetization funnel?

    • Neil Patel :

      Liana, I haven’t gotten to the monetization portion yet. Stay tuned next month and beyond and I’ll share.

  141. Saulo Segurado :

    Great insights, Neil.

    Don’t listen to the haters, just keep going.

  142. Torben Grue :

    Been there – done that. Now I’m always checking new domains in both Majestic and Ahref to see the linkprofile and whois for how many times the domain has been traded.

  143. Pardeep Goyal :

    Awesome stuff !! Keep writing about your experience with your new blog.

    You have explained social media and content part but you have not talked much about driving traffic through comments on other’s blogs.

    Can you explain little bit about hooking up with influencers? Starting from making list of influencers to getting written about your blog.

    • Neil Patel :

      Pardeep, I will explain everything in due time — just stay tuned 😉

      • Pardeep Goyal :

        Thanks Neil,

        I have started my blog around same time but facing obstacles in content and marketing. My passion is finance so I started writing at moneysparkle.com

        Now I am following your way and started with facebook fan page. I am not sure what will work for me but I am loving the learning path.

        • Neil Patel :

          Pardeep, sounds like you are on the right track. Keep up the good work and follow along with this challenge!

          Looking forward to hearing much more from you.

  144. Hello there Neil,

    Thanks a lot for all these insights.
    But I have to say that you didn’t mention one important thing : what are your credentials to give people health advice ?
    As a registred nutritionist who studied 4 years at university and that worked 9 years at a clinic, i find this irritating that again another amateur is talking about nutrition.
    What do you think about this aspect ? What’s your opinion about ethics ?



    • Neil Patel :

      I am trying to find a nutritionist to work with in order to make sure all my facts are valid. Right now I am getting data from other sources and citing it.

    • Yea, it gets me thinking too. Since Neil uses his persona, than he will be considered as the expert.

      It would be different if Neil works with another nutrition expert and put the nutritionist face in front.

      I admit the site is beautiful. Neil knows how to work his magic. But, yeah I’m a bit concern about credentials aspect.

  145. Also, why did you choose to wear white on the nutrition blog ? For people to unconsciously feel like you are some kind of a scientist or doctor ?

    • Neil Patel :

      Sofia, it just went well with the aesthetics of the site. I considering a number of options.

  146. Thanks for sharing – your information is very helpful as I am preparing to start a blog. I can see from your blog updates I have a lot to learn. Will be in touch with you for help – once I get my act together. Keep up the great work.

  147. I know a lot of people think it’s cheating. But honestly, I would rather you share the URL so we can personally check it out.

    Sure, the first few months of the launch will be largely different than if a regular reader were to launch the same type of site. You have a bunch of readers on QuickSprout checking out the site and even sharing and linking to your articles.

    But this is for marketing related reasons. In the long-run it won’t matter. Your readers from QuickSprout aren’t going to be fans of your health site for health related interests. I think it’s great that you’re sharing your URL so that people can see how you go about building it out.

    • Neil Patel :

      Chris, great point. There are two different verticals at play. I am a newbie in the nutrition space and am learning a lot along the way. Thanks for the feedback.

  148. Anthony Yeung :

    Wow, Neil… this is awesome! As a writer in the health and fitness space like Men’s Fitness, I love your fresh perspective. It’s fun to watch your growth and I can’t wait to see your progress. I’ll follow along as best as I can. 😉

  149. Jeffery Burger :


    Even with the Oops!! Impressive!!

    I was already looking for a Nutrition website to buy. But wasn’t sure how to determine is a domain was from a spammer! And was penalized by Google!! Any insight thoughts on how to do, due diligence to get a good domain with some previous links and a Google rating!

    Does the domain name really matter that much to have a title with Nutrition in it?

    Any thoughts are appreciated!

    50,000 fans already would be awesome in my case, just to start introducing my brick and mortar site to people to shop there!

    This is ALL excellent!!

    ALSO…keep your chin up Neil!! Just because your a nobody in the nutrition world!! I’m sure you’ll get there!!! LoL!

    With much interest….

    • Neil Patel :

      Jefferey, it isn’t absolutely necessary but it does help tremendously. You should focus on all the things that will provide value — having a great domain name being atop the list.

      Let me know if you need any other help.

  150. Thanks Neil. Don’t worry about the naysayers. You are doing many of us a great service by letting us know what you are doing. I wish other highly successful entrepreneurs will open up like this…

  151. Since you are using Fotolia pics, make sure they ALL are properly set up with the right source credits for social media sharing. Ever since ADOBE bough Fotolia they are on a big Ego Trip to destroy their own customer base by suing their own customers that do not properly install those creds… biggest fail of the century!

  152. Neil,

    Please keep doing what you are doing! I thing everything you are sharing is EXTREMELY helpful and I am already learning soooo much!

    I love how you break down your strategy and keep us updated with the progress.

    Thanks a lot!


    • Neil Patel :

      Maja, glad I can help. I think it’s important to share strategies so others can replicate.

  153. I have to say that agree with the people saying you shouldn’t use your name. The reasons you have all the comments and a lot of the traffic is because you have an army of followers that will support your work no matter what. This is a great thing for you and your brand…BUT that doesn’t show the level of difficulty/effort for someone without that built in following…

    • Neil Patel :

      I will stop linking to the blog from QS… no one in the nutrition niche knows who I am. I need links and traffic from relevant sites as people in the space will buy products or services.

      Not Quick Sprout readers. I am measured by revenue produced, not traffic generated.

      • I am not the SEO or marketing expert you are, but that would be like after Tim Ferris writing 4HWW saying, “no one in the nutrition/fitness market knows me….that isn’t going to help me sell the Four Hour Body”. You get comments, you get cross posts from loyal fans, you get links from loyal fans, social media traffic, etc.

  154. Jenni Wiltz :

    Thank you for being so transparent about your process – it’s not cheating if part of the goal is to show others how it’s done!

    I’m a fiction writer trying to use these tips to grown my online presence, and anything helps – especially the “how” and the “why” behind your choices.

    I’m curious – how did you source and approach the Facebook pages you chose to offer the shout-out-for-shout-out deal?

    • Neil Patel :

      Jenni, I kind of just went out and found authorities on the topic and went from there. It was definitely bold — but paid off.

  155. Writers cannot necessarily spell, either. When I was still in college, publishing my now defunct monthly print magazine, one of my many volunteer writers was a guy majoring in English who had the most atrocious spelling skills. What he would do when using spellcheck (after I insisted on it) in the word processing software (likely MS-Word back then) is add a word.

    Every time the software told him he had a misspelled word, he would add his incorrectly spelled version to the software’s dictionary. Then he would proceed to tell me that the software told him “it was okay” when he had numerous spelling errors in every single article and film/book review. The crazy part was that he was otherwise a smart and his grammar was fine, if I recall correctly.

    • Neil Patel :

      Raj, that’s an interesting and funny story. Technology can aid us but it can also support our ignorance of certain things (such as spelling and grammar) Thanks for sharing!

  156. In regards to the conclusion. Doesn’t that completely defeat the purpose of the blog then and your case study? You state that anyone can make $100,000 a month in revenue within 12 months. I, as well as others, would have loved to see something that wasn’t branded as “Neil Patel” and was just another blogger. Let’s be honest, your name carries a decent amount of weight in the blogging world. Something branded as Neil Patel is going to have decent content and something worth reading.

    You also state that you wanted to share your journey with us.The information is helpful but you are also getting traffic from this blog which again is unfair and seems to defeat the purpose. I would be curious to see how many subscribers of your other nutrion blog are also just supporters from quicksprout.

    Thanks again for sharing your journey and your information.

    • Neil Patel :

      Most of the traffic came from FB. Very little came from this blog as there aren’t too many nutrition fans here.

      But a lot of engagement came from my personal FB page when I shared the blog posts. I stopped doing so as it was cheating.

      Yes my name does carry weight, but ask anyone in the nutrition niche who Neil Patel is, I bet no one knows who I am.

      • Oh okay, thanks for that insight.

        I’ll be quite honest. I’m not sure how exactly impressions would work in order to track impressions and CTR. For example just in this post you don’t hyperlink NutritionalResource.com but it is there to copy and paste. Which is what I did. Is that tracked as being traffic from this blog or just unknown?

        I’d have to agree with that last statement as well.

        I wasn’t trying to attack you by any means. I just was concerned with the legitimacy of the case study as being something that could actually be useful for someone like me and other users.

        I’ve actually learned a lot from your blog posts and have incorporated quite a few things on my own sites as well as my new blog.

        I will now drift back into the shadows as a lurker.

        Best of luck with your Nutritional goals and journey!

        • Dillon, when traffic to a site comes via manually typing the URL in an address bar, there would be no “referer URL”. So no, copy/pasting the URL would not be considered as coming from quicksprout.com

  157. Hey Neil, great progress, and like others, I appreciate the detail you’re reporting.

    I’m happy to help with editing posts if you want that ( your post seemed to suggest a need).

    Thanks again

  158. Impressive traffic and Facebook numbers starting with a new blog and only 4 blog posts! Thanks for sharing your process. Looking forward to your future posts on this project.

  159. Humm…. It is very Good SAtrategy to Drive Traffic from World’s Number 2nd BestWebsite……. Through a Littile Cost of page Likes…..

  160. Thank you so much Neil for your work! It’s amazing and so motivating…

  161. Hi Neil,

    I’m trying to transfer my current Wix website to WordPress because it seems WordPress offers flexibility and useful plugins that other platforms simply don’t have. Do you hire a designer to make your sites or do you make them yourself? Also, do you use a third party landing page creator? If I’m on a tight budget and don’t want to code, do you know of any WordPress drag and drop themes/builders that will enable me to achieve your site design and landing page design?


    • Neil Patel :

      Harrison, everything I do is pretty custom so I don’t know if I can provide the right option for you if you are on a very tight budget. With that being said you can achieve the same results using some of the free themes — costs shouldn’t hold you back.

  162. Hi Neil,

    Best wishes for success in your new nutrition blog!As usual learned new things from your blog posting and its good to know that Facebook shares playing a vital part in boosting the traffic.


  163. Rohan Bhardwaj :

    Hey buddy,

    I was waiting for this round up post and I am happy about reading it. So much to learn.

    Fast forward 1 year, people might remember you as the health guy than SEO guy. That would be awesome.

    Cheers and good luck.

    • Neil Patel :

      Rohan, haha they just might. Thanks for all the support. Looking forward to hearing more from you.

  164. Neil, I don’t think any of the things you’ve done are “cheating”, meaning that if someone else had put in the same time doing the exact same things, the results would likely be similar. As you say, it’s your experience in knowing where to be spending that time that is the key, and thank you for sharing some of that with us!

    Will there be a blog post explaining how you went about identifying the domain you purchased? I know it turned out poorly, but it still sounded like a good strategy if you had noticed the bad links.

    • Neil Patel :

      Tom, thanks for all the support. I think people are just curious — and that’s fine because they are trying to learn. I will definitely cover the domain purchase in future posts.

  165. Bobby Hewitt :

    Thanks for the in-depth post, love to see the journey happen along with you, keep up the great work.

    What’s your strategy / thinking for going after Facebook Likes vs. putting that budget into Facebook ads for direct site traffic?

    As always thanks for sharing.

    • Neil Patel :

      Bobby, My strategy is for to employ a multi-channel approach to get the most traffic to the site and engagement on social channels.

  166. zillur rahman :

    Hi Neil,
    Thanks for your wonderful blog. I am inspired to open a nutrition blog but not only for money but mainly for creating content for my mother language bangla. As I am totally new in nutrition space could we translate other blog content in my language and post them? Does it violate any rules or have the possibility of Google penalty?

    • Neil Patel :

      Zillur, as far as I know you are in the clear — make sure you aren’t copying content word for word. You can summarize other posts in another language for best results.

  167. Hi Neil,

    I just subscribed to this blog a few days ago & saw this come through this morning. Went back & read your first posts on this topic & was inspired to join the challenge!

    I started a Paleo blog with my sister a couple of years ago that got quite a bit of traffic & social shares from the start, however, we were never able to monetize it to the point of making it a worthwhile endeavor to continue with. I kept renewing the domain name because I knew there was potential and didn’t want to let it go… now I’m glad I did!

    Question: What would you say is the most important thing to focus on first: Facebook like, website traffic, or email sign ups? I know all are important in their own way, but do you find that one is more important than another when starting out? Thanks for any help!

    I’ll be following along with this series & following your example to see if I can get better results this 2nd time around. Thanks so much for this!

    • Neil Patel :

      I wouldn’t say one is more important than the other. I would rather say a multi-channel approach is best. I have focused on FB and on blogging first because that will provide the quickest results.

  168. I love these sorts of follow-along posts. It’s how to monetise I always find interesting! Great idea emailing people, I’ve never considered that! Am about to start building out my site about budgeting so will give that a try.

    Thanks Neil, as ever!

  169. What’s your monetization strategy for Nutritional Secrets?

  170. Hi Neil – Love this project, and thanks for letting us in on your process. Really encouraging and enlightening!

    One quick question (I didn’t see you cover this, but maybe I missed it in the comments). With your FB ad, why did you optimize for “Likes” instead of clicks to website? I would think that emails would be a higher priority over likes, or is there another strategy you’re using for FB?


    • Neil Patel :

      Scott, I think optimizing for likes gives people the opportunity to comment and get engaged with the content online. I will try to build out the website traffic using other methods.

  171. 30,000 visitors in 2 weeks. I’m curious as to how many of those came from here?

    I noticed your 4 blog posts on the Nutritional Resource have quite a high number of comments for such a new blog.

    After having read the comments it’s clear that the vast majority of the comments are from fans of yours from Quick Sprout.

    I do however find the steps quite informative.

    • Neil Patel :

      Not much, almost all of the traffic came from FB. But the traffic that came from here was very engaged.

      Most of the comments came from me sharing the articles on my personal FB page. I stopped doing it as it was cheating…

  172. Richard Bravo :

    Good stuff Neil! I’ve been studying your material for quite some time and am always impressed with the information you give your audience; this is no exception. The ‘shout out for shout out’ idea was a big takeaway for me and will definitely be implementing this on a couple of projects of my own. As for the comments about cheating by using your name, well you know what they say… Haters gonna hate. I would say another time tested adage also applies… You can lead a horse to water, but you can’t make them drink. Those who are critical of the experiment are completely missing the point, there are golden nuggets they could pluck and implement, but probably miss the opportunity by looking for the flaws in your methods. Thank You for the info, I’m looking forward to the next update and have some work to do now on my stuff!

    • Neil Patel :

      Richard, thanks for all the support. I look at it less as hate and more as skepticism — which is always good. I am providing value and I aim to teach people how to grow their sites.

  173. I wouldn’t call it a setback but rather failing fast. Thanks for sharing not only what you are doing but these mistakes are a good for us all to learn from.

    Considering it’s a space that is new to you and you’re using others to write the content it just goes to show how anyone can get up and running in their chosen space by having remarkable content followed by tactics to drive traffic to it.

    Fascinating stuff mate!

  174. Awesome post, Neil. Appreciate the insights. I definitely see the pitfalls of hiring writers sometimes, but I also know that there’s an opportunity cost when you take it upon yourself to write content.

    • Neil Patel :

      Peter, there definitely is an opportunity cost. I have found that there are always alternatives to writing on your own content. You’ll find there are a lot of bright people out there who can write.

  175. This is impressive. Glad to see the details on how you drove lots of traffic. So if you’re on a small budget you think Facebook is the best way to go initially?

  176. Neil,

    I don’t care if people think you are cheating or not. This article for me is probably one of the most valuable pieces of work you have done from my perspective.

    Thanks for all the insight. If we can reproduce and get a fraction of the responses that you have then we will be happy.



    • Neil Patel :

      Malcolm, thanks for all the support. My goal is to educate others so they can achieve similar results. Looking forward to hearing much more from you.

  177. I’m glad you’re providing (hopefully monthly at a minimum) updates. The sooner people can see a case study of what works and what doesn’t, the better.

  178. Hi Neil,

    First of all, thanks for sharing your experience.
    May I ask you a few questions though?
    I don’t understand, in your first post about this experiment you told us that you were going to spend maximum $100 on your domain, and yet you bought it for $1,889.62 from a guy you know already. Also, you told us you were going to write the content yourself, but you didn’t. Also, when you shared your website for the first time, there were already a lot of posts going on in its facebook page, before April.
    I’m sorry about this Neil, I was so excited to follow your experiment and try it together, but it was actually disappointing to read this post. It’s like, everything you said it was possible in the first post, it’s actually not. You hadn’t mentioned you were going to promote your website with paid advertising either. Also, how are you going to monetize the website?
    I know you don’t have time, and I understand you have other priorities. Please, don’t get me wrong, I’m just trying to understand if it’s really possible to earn $100.000/month within one year, with $100 domain, writing on my own the content, and no paid traffic.
    Thanks Neil, and I wish you the best of luck!! =)

    • Neil Patel :

      1. I mentioned how I was going to try and find a domain for $100, but I wasn’t successful. I wanted to be transparent and share the amount.

      2. Right when I did the first post about the experiment and you guys said do the nutrition blog, I decided to start a FB page.

      3. As for writing the content, I don’t have the time as when I started it caused my software company to lose money. So I decided to get interns/volunteers as that is as close as me writing. Actually even harder as they aren’t as good with the content creation. Yet I still think I can make it work.

      4. I don’t know how I am going to make money yet.

      • Neil,
        I think maybe you’ve taken these questions too personal.
        I really wanted to know if it’s possible to make this amount of money for us, who don’t have the power you have.
        I think quicksprout is amazing, and I wanted to thank you for all your help and guidance. Also, I think this experiment you’re sharing is fantastic, and thanks for sharing the amount you’ve paid for your domain. Since your first post I started dreaming a lot on how I could make this amount of money as well, but now I’m not sure … and I only wanted to ask you if it’s still possible to earn this kind of money within a year or so, being nobody and not having enough money to start with an expensive domain and paid campaigns. Thanks Neil.

        • Julie, I definitely take everything personal. I want to help others out and the best way to do so is to address all questions and be as transparent as possible.

  179. Dr.Manuel Tejeda :

    Hi Neil. Thank you for your great content as usual and for sharing both your successes and your mistakes, and BTW, I don’t think you’re cheating. Instead it’s another lesson: we all have to take advantage of our backgrounds, experiences,and what we have built in the past.

    I’m a Consultant focused in Micro Business (mostly Hispanic Market) and my problem is that Micro Entrepreneurs do not have the resources to buy premium domains, or a $500 camera, and they don’t have Premium memberships with Fotolia, Ahrefs and others that could give them some extra yards you need to win online.

    My tasks is more difficult: I should help them to succeed almost without investment and I want to tell you that your posts have been very useful in this field, even when they might be addressed to the small or medium size entrepreneurs that can invest at least a few K. Thank you again and keep the good work.


    • Neil Patel :

      Manuel, thanks for your support and insights. I think a big stumbling block for a lot of people is getting the right domain. You can definitely find affordable options — it’s all about taking the time to search for the right domain at the right price.

  180. Alejandro Novás :

    Neil this is fantastic , I have a few questions to see if you can answer :

    1. The investment of Facebook ads to win fans What is the amount in $ ?

    2. Have you invested in Facebook Ads to send traffic to your website ?

    3. The content of buzzsumo , share it on your fan page and do nothing else with him ? Is the content is viral and that’s how you get your fans?

    Excuse my bad English ( I’m practicing )

    Thank you very much Neil

    • Neil Patel :

      It’s in the screenshot. 3 cents a like and I bought around 3000 fans.

      I tried to buy Facebook traffic to a few posts, but it didn’t work well, so I stopped. I did a test budget of $20.

      That’s correct with the Buzzsumo.

  181. Lincoln Parks :

    Neil, thanks for sharing this great information. I am going to do the same thing along with you to see if I can raise the visitors to my website and generate minimum 300 leads per month, which we plan to turn into customers eventually. First I need to get my personal blog back up and running.

    I have a personal blog, and a Business Website and blog. I want to use the same formula you are using to Brand myself, but also be associated with my company. Thanks for sharing your journey. I will be doing the same shortly.

  182. Neil please keep publishing this. It’s incredibly useful.
    I’ve been waiting for this post for ages ever since you announced your plan (even though I’ve currently got over 5000 unread blog posts in my mail, I know, I know), and it did not disappoint.
    Thanks for all the useful info. I feel a little less green every time I read your posts 🙂

    • Neil Patel :

      Karen, I’m glad I can help. Let me know if you need any help with anything else along the way.

  183. Thank you for sharing, Neil. This is incredibly fascinating. There is incredible value in harnessing the power of the search engines, as well as the Facebook community.

    In your opinion, how would you rank the efforts by importance, guest/student writers creating content, the Facebook ad, or the link building?

    I, like many others, am a one-person show and every minute is delicate. The greatest efforts MUST be spent on the front end to see the greatest results.

    Thank you Neil! Great blog!

    Small Business Living

    • Neil Patel :

      Jeff, to be honest I think all efforts are equally important. I think a multi-channel approach will yield the best results. Each component plays off the other to create a great harmony.

  184. I am glad you caught that issue with the domain name early on. I noticed a few weeks ago on a site, that I don’t recall, your site couldn’t be ‘checked’ due to adult content. Everybody knows that you don’t market in that ‘niche’. So the past ruined the domain which is too bad cuz it’s a cool name.
    I don’t have any beef with you using your personal identity in promoting yourself. You can’t change who you are. I did find it ‘interesting’ that you were only going to spend a hundred bucks on the domain, and what you spent might be considered quite a bit more. The new domain I think is even nicer. the other ‘issue’ might be that you said you were going to write all of the postings yourself.
    It’s really hard to fault you though. Heck, even the advice you gave on Facebook advertising in this post was worth the price of admission.
    I am really new to this and am following you with great anticipation. I registered a domain name, as linked above, and have had one stumbling block after another. It’s a new domain, but 10 bucks is all I could afford. I sort of like it…Not really sure though. Anyway, between your awesome work on your own domain, I have managed to do the following: Several internal 500 errors, Republishing the same post about a zillion times in WordPress and hoping that didn’t do lasting damage for what might be considered spam. Too cheap looking of a Facebook page, Only one post on strawberries and the list goes on.
    But I am new at this. I am giving myself a break, although probably not deserved! I thought what I would do is simply keep making that simple post the best I can over the long term. I keep adding and subtracting from it hoping to make it better. I don’t know how else to approach it because I don’t want crummy content.
    I hope you all the best. You do awesome work!

    • Neil Patel :

      Gregg, I have to give it up to you for the great effort — I know you’ll succeed in this endeavor much like I will. Let’s keep each other accountable. I look forward to hearing more from you along the way.

  185. Neil this is a great article. One can learn so much from it. Pity about your first website. All the best for the future.

  186. Your blog posts have been more helpful to me from an educational perspective than anything else I’ve run across. This one is especially so, because you detail what isn’t working, not just what works.

    As a sales leader who moonlights in developing our company website, your shared info is invaluable to me. I look forward to seeing how the new website fares in driving traffic. I’m a good editor, if you need help.

    Keep up the good work!


    • Neil Patel :

      Sandy, thanks for the support & I look forward to hearing your valuable feedback. I’ll reach out if I need help!

  187. I wonder if it would have been better if you had started from scratch and used the $1,889.62 to build your links and do advertising.

    • Neil Patel :

      John, I think there are a lot of scenarios in which we can learn new things — I think this is one route that will teach me a lot about the nutrition space.

  188. I still don’t get it how you can achive so much visits in 2 weeks.

  189. Adam George :

    Hi Neil

    Great post, so many comments already.
    I have to wonder how many of those visits are from people that follow you. Your personal brand? I know, I looked at your site to study the layout. I see your aggressive with collecting emails.

    Your facebook Stats are very impressive. Some good info there.

    Thanks for sharing.

    • Neil Patel :

      Adam, there is a good mix. There has been a lot of commenting because people are genuinely curious — which is great!

  190. Wow! This article popped up in my Feedly and I’m glad I read it! I learned so much about growing a blog, thank you Neil.

    Good luck in the remainder of your journey. I’ll definitely keep following and I’m very interested to see how you eventually monetize.

  191. Umer Iftikhar :

    You have always been an inspiration for me. I completely follow you and reading all your stuff for a long time. Keep up the great work Neil. I hope you will make more and more with your new domain.
    Umer Iftikhar

    • Neil Patel :

      Umer, glad I can help. Thanks for the feedback and please let me know if you need help with anything.

  192. Thanks, Neil. It’s a great lesson!

  193. I’ll definitely be following on this!! This is such an amazing experience – I’ve been reading all top blogs in digital marketing and never seen anyone sharing their success or failure in such a detailed and honest way! Bravo Neil! Keeping up!

  194. Hi Neil,

    Congrats for achieving such amazing results in 1 month’s time!

    Please correct me if I am wrong.

    After reading the case study, am I right to say that the amount of blog posts doesn’t contribute to a high ranking. Rather I would say it’s the marketing strategy(for your case is facebook advertising) , purchase some software that will help in the seo research and also the keyword research on the content? did you try out guest posting?

    Looking forward to your advice:)


    • Neil Patel :

      Wilson, It’s a multi-channel approach that will provide the best results. You have to look at traffic holistically. One channel wont solve all your problems — thats what I want people to take away.

  195. Danyel Chermon :

    Hi Neil,

    I’m a Registered Dietitian in Israel. Thanks a lot for sharing your knowledge. It’s really helping me with the small marketing activities I’m doing 🙂

  196. This is unbelievable what you have done on Facebook. So, unless you are not telling us what you did, if I have to summarize:

    1) You advertised and got around 3K user likes
    2) Then you did shout for shout deal.
    3) Then you shared already hot sharing content.

    Is there anything else you did on Facebook? You seem to have instant hit.

    My experience with Facebook was rather not so great. Spent fortune and got 30K user likes, but the engagement was pathetic… I have 28K likes and the last post was liked by 5!!! I got all the likes using FB ads. So, what am I missing here? Neil, could you suggest?

    • Neil Patel :

      I worked out deals with other pages where we cross promote blog posts. 😉

      The other thing that I didn’t mention is this vertical does well on FB. Most don’t do this well… it’s not just my fan page, but almost all fan pages in the health space do well.

      My marketing fan pages don’t do well and I have spent over $50,000 on them.

      • Hmmm… Interesting… Now I understand why your new posts have got so many shares and likes. Was there money involved in these deals? Or was is simply a shout for shout reciprocal share deal. Just to get more clarity, do you think you can share how many pages you made deal with?

        • Neil Patel :

          Sam — there are a number of pages I’ve shared the deal with. More details to come in future posts. Stay tuned 😉

  197. Great post and thanks for sharing Neil.
    I really like this you help us to start something that can be converted in monthly income.

    • Neil Patel :

      Martin, glad I could help. Looking forward to hearing much more from you.

      • I was web developer from past 5 years, but now I want to launch service or product which generate monthly income. My destination is freedom from regular office work. What advice you can give me. Where I can start, I read a lot of articles every day, but which is the best way to start: for example build an email list.


  198. Thanks for the update. Wish they were more frequent than just monthly, perhaps bi-monthly?

    Also, while there are some great take-aways from this blog post, seems like the basics have been left out, like how you set up the site in WP, i.e., what plugins did you use, did you do anything to harden/secure the site from being hacked, why no menu on the site? Just feel like a piece of the puzzle is missing here.

    • Neil Patel :

      Daniela, I like to provide monthly updates because it allows me to get more data into each post. I’ll provide some comprehensive updates in the next post.

    • Daniela,

      This is Neil’s experiment. If he starts writing basic stuff like how to setup wordpress etc., this will never end. I suggest you search in Youtube or Google to know about this basic stuffs.


      • Sam,

        I wasn’t referring to basic concepts like how to install wordpress or upload a theme….. I asking about noindexing tags, archive pages, etc in terms of good SEO practices. I can see that Neil is using the Yoast SEO plugin, but was curious to know if he did anything specific to configure the settings.

        Anyway… found this helpful link if anyone is interested: https://moz.com/blog/setup-wordpress-for-seo-success

  199. Stanley Wong :

    Hey Neil,

    Keep It Going! I really learned a lot from how you generate traffic for this nutrition blog. We all learned from mistake and keep moving on. The setbacks will just make you stronger!

    Would like to get updates on your latest result for your new domain name blog.

    Cheers man!


    • Neil Patel :

      Stanley, thanks for all the support. I look forward to hearing much more from you. As for updates — I’ll keep you updated in the next post. Stay tuned 😉

  200. Hi Neil: I’ve been following your progress and appreciate you sharing your journey.

    In my reading about nutrition blogs a few weeks ago I noticed that some states require you to be licensed in order to write about nutrition and/or give advice. I didn’t go into it in depth but I did think of you and your new blog.

    I didn’t research which states or what kind of requirements are out there and which states don’t require a license or certification, but I did see an article about a guy who had major problems. He was blogging about diabetes. And I believe he ended up in hot water because he wasn’t a licensed nutritionist. I don’t remember the actual facts or the article but the main point is that some states do have rules about some professions/areas of expertise.

    I am also an attorney so when I saw this I wondered about these regulations. So I just wanted to ask if you did some checking on regulations/laws in your location to make sure you don’t have a problem later. I know a blog is international but at the same time, depending upon where you are located you have to obey that state’s law. Even to blog. It might also depend on the content – whether you provide information versus advice or things like that. Not sure but just wanted to ask if you checked for this issue.
    I am assuming that in most places you won’t have a problem and no license or certificate is required. But apparently some places do require a license.

    As I mentioned above I didn’t look into this further but just wanted to make sure you wouldn’t have a problem later.


  201. Nicolas Le Roux :

    Hey Neil !
    When we analyze your website with SiilarWeb : http://www.similarweb.com/website/nutritionalresource.com
    We can see that your top refering sites are mostly marketing ones and the first one is Quicksprout…
    So does Quicksprout and your marketing background are the main source of trafic on your blog? If not is it only social? Maybe you can share your google analytics 😉

    Thank you, and it’s a very nice article !

    • Interesting reference. It does appear as if the majority of the traction the site received thus far is a direct result of Neil’s marketing reputation.

    • This was interesting to look at.

      Being optimistic, I thought, “well – even 1,200 searches solely from search would make most new bloggers happy!”

      But no go. Apart from “Pallet Furniture” (what the?)…the other top searches were from those who new about Neil Patel’s nutrition blog.

      Still info to learn from? Yeah, fine.

      But it does leave some of us wondering about the results. Same goes for any well known marketing blogger who reveals their other projects (e.g. Pat Flynn)

      The only one I can think of at the moment, currently running live…is Spencer Haws over at niche pursuits, who is currently building an “authority site” in the background.

      That’s the only “live, growing from nothing to success” that I can think of that is not being revealed.

      Other examples would be those who already have something successful and now blog about marketing (there’s many of those, including the one mentioned on this thread – Gael from Health Ambition / Authority Hacker).

      I just don’t know how I’m going to feel about the results of nutritionresource.com going forward. The educational benefit may well still be there….but the “oomph” factor of, “this really works, see the results?”…might be diluted, somewhat.

      • Nicolas Le Roux :

        I totally agree. If Neil wants to keep the interest in the experiment, he should share all data from his google analytics account. Transparency is the key.

  202. Neil,

    First off, thanks for doing this challenge. You are one of a kind. Very generous with your advice and help.

    You said yourself, though,you wouldn’t use ANY of your resources to goose your results. Stick to your word. If it doesn’t help, then you don’t need it. So, PROVE it. Yes, your experience is rich and is key to your success. So stick to that. And ask others BtoB area NOT to link to your site.

    You also said you’d do this on a shoe sting (or some such wording). What is your monthly budget? I think you said you’d find a site for around a $100.

    This isn’t any fun or even credible unless you stick to your word.

    • Neil Patel :

      Jeff, you bring up valid points. I am definitely sticking to my word. I don’t have a reputable name in the nutrition space and it’s quite a challenge. As for the domain — I am continuing to work on a small budget and working on a small link building budget.

  203. Matt Insardi :

    i was just thinking about this. I love how you talked about the good and the bad. I’m going to have to try out that back linking strategy!

  204. Over 1800 bucks on a domain name and thousands on paid traffic. Hardly surprising results. Lets see it done from scratch with limited capital.

    • Neil Patel :

      I haven’t spent thousands on paid traffic. I’ve only spent 3 cents a like for 3000 or so likes…

  205. Very good post… Neil, keep posting and don’t let folks
    stop you!

    The internet has grown since I came on board in 2006…

    Keep the post coming

    Cheers matey

  206. Hi Neil,

    Great learning experience for the SEO guy. I love reading your posts and have learned a great deal from you. You are at advantage, perhaps not your name, but your level of resources.

    In natural businesses such as mine, mindfulness and meditation, to be honest I do not have $1800.00 to purchase a domain name, right there I’m at a disadvantage to getting 30,000 followers in two weeks time. Getting a good article written, if I don’t write it myself costs money too. Honestly, I can’t afford to pay for every post on FB either. Or purchase programs online that find good content.

    Teach us how to get 30,000 followers with a budget of $4,000 per month not with a budget of $140,000 a month.

    Thank you,

    • Neil Patel :

      Paula, you bring up valid points and I think you can apply anything I mentioned on a smaller scale. Just do as much as you can with the budget you have — you’ll see growth!

  207. Hey Neil,

    Didn’t you say that you bought the domain for a 100 bucks from someone who stopped updating it?

    • Neil Patel :

      I tried buying a domain for $100, but I couldn’t find one. As I mentioned in the previous post I said I would look for one for $100, but I wasn’t successful. 🙁

  208. Hello,
    Neil I am planning to start a new blog about my country, so that means it will be specific to country with specific language and quite limited reach being limited to a country.

    Can you please help, point out any of your guide for novice / new bloggers about how to start effectively and what are the plugins and stuff you use to rank your site ?

    I know it’s mainly content and its marketing, but I still think there are many plugins which give you edge over normal WordPress blog ?

    Thanks a lot for this post so now I am saved in advance from a potential problem.


    • Neil Patel :

      Ali, Check out this post I think it will provide you with a lot of the tools you’ll need:


  209. How many percent of Nutritional Blog’s traffic from SEO ( means who has already knew you through seo before)

    • Lee, I don’t have that number atop my head but any traffic from these sites is not applicable to Nutrition — it’s a different niche altogether.

  210. Neil i am also working on health blog http://www.ihealthremedies.org. Suggest me some methods to get traffic on blog and give me some suggestions please. How i earn from this blog.

    Thanks in advance

  211. Hi Neil,
    Great post thankyou for updating us I have request if you think it’s considerable I am not sure about others I am following you fr the blog I bought www.startupinstructions.com nd put some blogs copied from entrepreneur.com but so far only 18 visitors can you please just post a blog about everyone who is following you fr this blog nd link to us so we can get some eyeballs
    Kind Regards,
    P.S I will appreciate anyone who want to suggest me anything regarding my. Website nd yes the onwards content will be real if any want want to help I am open 😉

  212. Vern Lovic :

    How many twitter followers do you have? You’ve made a few mentions of the blog there. People who like you will tell more people.

    I was hoping that you were somehow going to start from Ground Zero and build the blog up, to show us how someone with some smarts and dedication to the task can get it done.

    I don’t know what the point of this exercise is any more. Anyone with a huge following can blow up the next blog. It’s like Darren Rowse telling us how amazing it is that he ramped up the photography site he has. Yeah, no shi*, you had a massive head start.

    Not impressed in the least yet.

    But I still read all your shi*. lol.

    • Vern, I am a nobody in the nutrition space. My goal isn’t traffic it’s revenue so my goal is to have actual nutrition advocates follow and vouch for me. I haven’t done much on twitter yet but I plan to soon.

  213. It blows my mind that you have time to run all your businesses, write informative and useful posts like this one, reply to all the hundreds of comments, and do all the other things that you don’t even mention on your blog! Your brain must be running at 1,000mph!! Big respect Neil, keep it up 🙂

  214. Adam Morgan :


    Forget the haters! You’re not cheating. I absolutely LOVE this new blog series. I’m learning loads as you write them. Keep ’em coming!

  215. Kevin Yong :

    Hi Neil,

    The the facebook ad that you placed (with the michael pollan quote) has lots of text in the image. How did you get around the 20% text rule?

  216. Desperate to see the gradual progress.

  217. Hi Neil,

    This exercise has great value for newbies as me and that we don’t have enought money to pay for coaching services. On the meantime, we can learn from smart guys like you that have expertise and have walked the way.

    I have learned a lot of tips and trick from you.

    I will waiting for the next updating.

    Many thanks.

    All the best for you!

  218. Hi Neil, I like so much your articles and when you started this you gave me the idea to try to do almost the same. I’m still on the building part but I’m looking first to find great articles. What do you think about gotomedia.com for articles? I’m writing some by myself but I was thinking to look into freelancing some of the articles as I do not have too much time at the moment. What do you think?

  219. Anyone can do this? Right. 1800 dollars on a new domain name, 500 dollar camera to some dude to take pictures for you, and a Facebook campaign forth… Well, that didn’t cost you much. How much for the theme you’re using? Other costs, like site memberships and tools?

    Next time, do it under a budget of 100 to 500 dollars, and that is already a budget that many people can’t invest. (Unemployed but skilled people or students for instance.) That’s when you know you’re getting your skills tested.

    And now the helpful tip: Here’s a list of countries that do not speak English as their official language, but are the most skilled in English language. I thought it was very clever to target countries outside USA to drive advertising costs down. http://en.wikipedia.org/wiki/EF_English_Proficiency_Index

    However, I made the same mistake myself by paying for page likes. These are mostly fake accounts that are covering their tracks of selling likes by randomly liking other stuff too. When you put your ad on the side bar, the chances are that that 2 thirds that are not engaged are these fake users. I threw a page like this into the bin, because Facebooks considers your content worth nothing because there’s no engagement from users.

    • Neil Patel :

      Sebastyne, you bring up great points. I want to show that everything can be done to scale. A lot of my activities are set up the way they are for sake of ease. I could definitely write my content, edit my photos and do a number of other things if this was my full time job. As for the FB posts getting low engagement look at the site — I have some great engagement. Thanks for the feedback and I look forward to hearing much more from you.

  220. Max Madrasi :

    That was awesome, the way you quickly spotted the problem and corrected it. Keep them coming Neil, just love the way you point out the basic mistakes we others often do.

  221. Kevin Yong :

    This is really inspiring. Has anyone else reading this managed to achieve similar growth using these tactics?

  222. Great post Neil. I was hoping to follow the journey and see how it is to start and gain traffic and visitors from scratch. But I, and other guys without your resources, aren’t probably going to get anywhere the same results.

    I was hoping you’d build it without revealing who you really were. I do get where you’re coming from though. And I really appreciate the experiment.

    I wanted to ask how you decide on what articles to write. Is it keyword based? Monthly search based? Or something else?


    • Neil Patel :

      Larry, there is an editorial process by which I decide what is written. Keywords are a big part of it and so are trends. Thanks for all the support.

  223. Daniella Bien-Aime :


    Thanks for the update on your progress. I’m following your posts closely so I can imitate some of your strategies. I am not sure if you follow @Calestous on Twitter, but if you do not, you should consider following him. He tends to have interesting posts on science, health and nutrition. Here’s a link http://www.gq.com/life/mens-lives/201410/new-rules-eating-healthy?utm_content=buffer23158&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer for a post that I think you might find useful for your nutrition blog. Hope it helps.

  224. Great update Neil!

    I was curious on how you got the FB page to over 50k so quickly.

    Can you describe that process a bit more detailed?

    1. Did you split test the copies and images to find the one that got 3 cent like?
    2. Who was your target? Age, interest, etc
    3. What was the script that you used to outreach to other pages for swapping fans?
    5. Did really bulk of the fans come from swapping with other pages? as you got 3k likes from ads, and i think another 3-4k from post going viral.

    Thanks Neil,


    • Neil Patel :

      Tung, someone else asked a similar question. I will provide more details in future posts — stay tuned 😉

      • Jo Fellowes :

        Hi Neil

        Great following your process as you go. I ran a like campaign and for the same investment only got 300 likes – but I’m learning lots!

        Have you answered Tung’s questions any where as yet only I’m particularly keen to know the answer to ‘What was the script that you used to outreach to other pages for swapping fans?’ I’m at that stage now myself. And knowing the strategy of how to do this quickly but without upsetting your fans would be great.


        P.S. Been sharing your articles on our FB!

  225. Wow! This is an awesome challenge. I’m really looking forward to your traffic building campaign, especially the Facebook aspect. What would you say was your overall budget for the initial Facebook campaign, about $100? It appears you spent no more than that to gain a little over 3,000 likes. That’s awesome!

  226. Please continue to post, Neil. These posts are gold for people like me who don’t quite understand the mechanics of setting up a new blog-for-profit. Niches, traffic generation, SEO, Facebook ads – just priceless information right here.

    No doubt, if we were in a position like yours, we would definitely use our names / brand to get a leg up on the competition.

    Thanks for sharing your mistakes / strategies / techniques.

    Good things take time and practice makes perfect. This is an awesome resource!

  227. golden post. I can not thank you enough for all of the knowledge you put in this article. Im sure you will hit 100k per month very soon.

  228. I love this experiment!

    Thank you for sharing with us. Like many others I am using this as a kick start for my own projects. The SEO version of a Gordon Ramsay Cookalong!

  229. Hello Neil,

    First of all, thank you for publicly sharing this challenge so that we can all see the highs-and-lows as you have successes (and failures) that we can all learn from as we follow along.

    Although this is my first post on your blog, I want to mention that I’m an avid reader and fan, but felt I needed to address something.

    I don’t think people were as concerned about you using your name as they were concerned about some of the guidelines you had set for yourself.

    In your original post, you had specifically mentioned you would be, and I quote, “looking for a website in the nutrition space that hasn’t been updated in years and buy[ing] it for $100.”

    You also said, “Because I’m trying to show you that this can be done on a budget, I’ll have to research the space and write the content myself” but then went on to immediately hire writers and buy a domain that was almost $2k.

    I think people were just more confused as to why you had set these guidelines for yourself publicly and then back-tracked on them almost immediately. I think they just felt as if you weren’t being as transparent and truthful as it you had made it seem you would be.

    I’m glad you made another post to clear things up, and I think knowing how much you’ve spent total on the Facebook campaign would be something in our best interests. You have 58,000+ “Likes” but only showed us the CPC for the first >3.3k that were from Non-Premium Territories. Are you already over your [newly-added] $10k budget for this project just on Facebook “Likes”?

    You had mentioned in previous comments you would be using a “very very very minimal budget” and that you would be “keeping it super lean and relatable”. I don’t think spending 5-figures upfront to attract Facebook traffic is very relatable to the average person reading your blog.

    Anyways, I’ll end by saying that I’m sure everyone appreciates this challenge you’ve publicly set for yourself and the ability to follow along. That being said, you DID make the rules for yourself so breaking them seems odd. Maybe if you don’t set such specific rules for yourself, you won’t be so apt to break them so quickly?

    Thanks for your help and transparency.


    • Neil Patel :

      Yes, I should have tried to spend $100, but I wasn’t able to find something fast. If I took weeks I think I could have found something.

      I showed the costs for the ads, I haven’t spent more than that during April. I am trying to see if I can go a bit further for a few hundred bucks, but I am unsure.

      As for writers, I am not paying them, they are free.

      For Facebook, the main growth is shout out for shout out and working with other popular pages. The screenshot above shows what I spent on FB in April.

      • Thanks for your reply, Neil.

        So just to be clear, minus the 3.3k fans you received from the FB Ads, the other 58k fans came from fan-swapping with other pages you contacted to swap with and natural reach from your posts?

        Thanks again. 🙂

  230. Nice Post Neil and I am your big fan, I hope, will learn many things, I want to know how do you monetize your blog. Kindly share the ways you are doing on your site.

  231. Great info. But for someone not able to spend any money on FB ads how would you recommend they grow their website? Even at $0.03 a like that adds up to a lot of money. Thank you!

    • Neil Patel :

      Merv, while the cost is minimal for the results I understand the concern. Focusing on your blog and creating quality content would be the next best step.

  232. Hi Neil,

    Can you explain in more detail about the Facebook campaign you ran. The details you have proceeded are very vague and as this is the main driver of traffic to your site it’s important that this is covered in more detail.

    1. What countries did yo target
    2. How did you get likes for 3c each
    3. What demographic did you target
    4. What interests did you target

    Maybe you could cover Facebook in a standalone blog post

    Thanks and keep up the great work.

    I’m creating my own follow along version here www.thebighealthyguide.com

  233. vijender singh :

    I learned tons of new things today in SEO from this amazing blog post and I know you are posting about nutrition blog success story for helping us not for generating traffic for nutritionalresource.com .

    Thanks Neil,

    vijender singh

  234. Hey Neil,

    Sorry to hear that. A quick question though.

    Why do you think the domain is penalized? The keyword ‘nutrition resource’ is highly competitive and how can a blog with merely 5 blog posts and a fewer quality links (after you acquired) rank for it?

    If you think it should be because it’s a keyword-rich domain, then there are plenty of such domains out there who could have created more authoritative backlinks to their blog all these years. You are just a month old, why have you given up on the domain already?

    Your blog is ranking at 38th place for the keyword ‘nutritional resource’ and when I search for the exact match within the double quotes “nutritional resource” it’s ranking on 11th position on Google.com – This doesn’t seem like a penalty for me. I would call it a penalty when my not-so-keyword-rich domain is not ranking for the domain name search such as neilhealthtips(.com) but not with the case of a domain which uses a very generic term in it like nutritionalresource(.com)

    Also, I don’t think it’s a good idea to buy a domain for which there is already an another domain with a plural meaning in it.


    • Neil Patel :

      There are spammy links going to the domain. Even long tail phrases that are only found on the site aren’t ranking… so something has to be off.

  235. Hi Neil,

    First of all, thanks for sharing your experience.
    May I ask you a few questions though?
    I don’t understand, in your first post about this experiment you told us that you were going to spend maximum $100 on your domain, and yet you bought it for $1,889.62 from a guy you know already. Also, you told us you were going to write the content yourself, but you didn’t. Also, when you shared your website for the first time, there were already a lot of posts going on in its facebook page, before April.
    I’m sorry about this Neil, I was so excited to follow your experiment and try it together, but it was actually disappointing to read this post. It’s like, everything you said it was possible in the first post, it’s actually not. You hadn’t mentioned you were going to promote your website with paid advertising either. Also, how are you going to monetize the website?
    I know you don’t have time, and I understand you have other priorities. Please, don’t get me wrong, I’m just trying to understand if it’s really possible to earn $100.000/month within one year, with $100 domain, writing on my own the content, and no paid traffic.
    Thanks Neil

    • Neil Patel :

      1. I mentioned that I was going to try and do it for $100. I wasn’t able to find a good one for $100 so I ended up buying one for more money. But you could have done it with a cheaper domain if you invested more time.

      2. Once I found that you guys wanted me to do a nutrition blog, I started the page. I didn’t waste time.

      3. I started to write my own content, but it was creating issues as I didn’t know the subject and I didn’t have time. So I found other people to help out for free. In an ideal world if I wrote the content it would have done better, but my other companies would have suffered due to time commitment issues.

      4. I don’t recall me saying I wouldn’t dabble in paid advertising. If I am wrong, please point it out as I could be…

      5. I don’t know how I am going to monetize.

  236. Hi Neil,
    A few points:
    1.Basing your traffic entirely on FB is very risky You will find out the you can only reach a very small proportion of your fan base. Facebook is actively dropping the reach.
    2. You got fans for a cheap price but there is a reason for that. They are not buyers so no one is trying to get them as fans – hence you got them at a cheap price.
    3. You said that quality is important – unfortunately a lot of the viral posts in this niche is coming from rubbish websites. Do you want to be associated with them in your page?

    From my own experience (in this niche), if you base your traffic on social networks – the domain name is not so important. Looking at some of the viral posts in FB in this niche – I can honestly say that the quality is not important as well 🙂

    • Neil Patel :

      I think I can get some decent traffic from Facebook. But the goal is to get traffic from legitimate websites.

  237. Hi Neil,

    Do you think disavow should work as I can see approx 100 domains which are linking back to NutritionalResource.com. I think it is easy to disavow all of them instead of creating new domain.

    What is your opinion?

    • Hi Neil,

      Few other issues like, Google still does index old pages of site (approx 30), I think you need to submit removal request.

      Few old URLs open with 200 HTTP Status, like as

      I’m wondering about indexing of /tag/ URLs, is it worth enough to index them? As of now I can’t see importance of such /tag/ URLs.

      What is your opinion?

      • Neil Patel :

        Yep, I have to fix all of that. You should ideally remove tag pages as well. I have to do that.

    • Neil Patel :

      Faim, since I started from scratch and I am still early in the game I felt it was easier to just start fresh & cut losses.

      • Ok, so things related to old indexing and 200 status of old URLs not relevant any more. But what do you think about tag indexing?

  238. Hi Neil,
    Amazing results. Please tell us how did you manage to run Facebook ad that has more than 20% text in it? Facebook usually doesn’t allow this.
    Thank you!

    • Neil Patel :

      Tadas, I optimized my copy down to the smallest detail. Also, worked extensively on the ad image.

  239. Hi Neil,

    It looks like you got this whole project totally wrong?
    Why don’t you start a new blog with no links to this site, no links on your social media, no expensive domain and do this naturally because if you don’t the exercise is pointless?

    Could you please explain why you removed all the negative comments about the content on the nutrition blog?
    And why you appeared to try and cover the critical comments with in house spam, busting the critics way down the page?

    I would of thought a real pro would of dealt with the issues head on and rewritten the content. That says a lot about your operation and isn’t consistent with your persona?

    What is your ethical stance on producing incorrect nutritional information, that sick people may be relying on to get better, just to make profit. This is serious because you may be causing harm.

    Your content on milk was totally inappropriate as was telling people to eat cereal of all things! But then again you didn’t write any of the content, take any of the pictures, mature a domain name, build any social profiles, Lets face it, all you did was pull a bunch of people together throw money at it and tried to kid your readers here that there is any value in this busted experiment.

    Do you write any of this content?

    • Neil Patel :

      Sid, as I mentioned in the post the content was written by some interns — I guided them along the way but ultimately they controlled the views and stance – at zero cost. You can get interns at a similar deal by going to any local Uni and offering incentives.

      As for the spam you are mentioning I am not aware that any of that is happening and I check regularly. I am aggregating data from numerous credible resources and citing correctly so there aren’t any ethical dilemmas.

      I created this blog to help people learn how to grow their audience in their niche and I’ve been completely transparent. If you have any additional questions please let me know.

      • Just because you say the sources are credible doesn’t mean the information is good or that it will benefit your readers nutritionally?

        If you go back far enough you will find a book that says the earth is flat and that the sun revolves around the earth! Coca cola say you can drink their products for health, and according to your government you can get all your nutritional requirements from the four main food groups. YOU CANNOT!

        If your information is not up to date it is wrong.

        You quote the milk producers association (from memory) or some such thing for their figures on calcium bio availability. There is a clear conflict of interest here and those figures have been proven to be dubious in the extreme.
        Milk is not healthy, you cannot get decent levels of calcium from milk due to the casein binding issue and milk is the leading cause of osteoporosis.
        It has also been shown to increase hip fractures threefold! Is full of hormones and it’s unacceptable levels harmful bacteria grow by the second.

        Your readership would of been able to thank you for that information if you hadn’t deleted it in an effort to silence the dissenting comments.

        You seem to think it’s ok to have that info out in the wild because an intern wrote it?
        You have not removed that incorrect and potentially misleading / damaging information and yet you have no problem with that?
        I would say you need to reorient your moral compass and come to the understanding that profit over health is not acceptable!

        How have you been transparent when you mislead us about the price of the domain and the writing of the content?
        Here’s a tip…Being transparent isn’t something that happens after the event?

        Not sure I’l be taking you up on the intern angle, they don’t seem to be making a great job.

  240. Hi Neil,

    Thanks for this article. I never realized that you had to be so careful when purchasing a domain name since I’m pretty new to this, so thanks for that tips. It may have saved me a lot of money down the road.


  241. Bruno B @ Geeky Explorer :

    I love this experiment!! You’ve put yourself in the same level as new starters in the blogging business like me.
    Hopefully I can learn some valuable tips for my travel blog – GeekyExplorer.com 🙂

  242. Hi Neil,

    Very informative post, as usual!

    With Google webmaster tools I often found 1 or 2 incoming links from what I believe were scraper sites. I always immediately used Google webmaster tools to have those links ignored by Google.

    I always assumed that this would undo any Panda damage? Couldn’t you have done this instead?

    Regards, Tristan

    • Neil Patel :

      Tristan, it was so early in the game that buying a new domain was another option. I didn’t want to encounter anymore problems down the road too.

  243. I get 20+ marketing articles per day and this is the only one I truly take my tame and 100% concentration to read in detail.

    Great job. Cant want for the next one.


  244. Thanks for the great report and transparency, Neil. I’ve just started my own blog and will grow it to millions of monthly visitors in a couple of short years. I know it’s possible and your experiment helps me on my way there..

  245. Neil, it would be interesting to know how much of the 30k traffic came via something relating to QuickSprout / ‘Neil Patel’ and how much came naturally – if the site is not indexed by google then one would assume this must have all come via social media – 99% of which was paid for

    • Neil Patel :

      Yep, almost all from social media. But I didn’t spend much money on ads as you can see from the screenshot above.

  246. Damian @ Dareandconquer :

    Hey Neil,

    This article literally blew off my mind!! I was amazed by the way you utilized all these tools like buzzsumo, facebook ads, ahrefs to grow your blog. Thanks for sharing all these useful tactics and content with us.

    I wanted to share my thoughts regarding the misconception around your “name use”. I think that you get so many e-mails from people telling you that you cheated because of one reason. If someone searches in google for “neil patel nutritional resource” the first thing he can see is two quicksprout posts( but this is maybe due to the site’s penalty)

    So even if you are unknown in the nutrition space, people who find nutritionalresource and then decide to come back using google will find out who you are through quicksprout.

    Of course i can’t disagree that your experience has given these incredible results.

    I don’t think that you are cheating by writing about it. That was the concept from the beginning. To show people how to grow a blog from zero.

    Keep up the great work man.

    • Neil Patel :

      Damian, you bring up great points. The main point being that I have absolutely no clout in the nutrition space. I want to show people that they can grow their business by following certain marketing strategies. I like the healthy skepticism though — it’s a good challenge to continue being absolutely transparent.

  247. Let’s get this straight.

    You spent 10k on a four page blog that your driving traffic to with facebook ads.

    You have no google ads, no sponsored ads, no product links, no affiliate links, ebooks, products, merchandise or any revenue driving streams on that blog and you expect me to come to you for advice on how to monetize a blog.

    Could you do a post on how you messed it all up and how it cost you 110k in six weeks?

    Your reputation is in tatters bro and these damaging errors must be ruining your other business?

    Seriously, you made yourself look like a fool.

  248. Kristine @ Resep Koki :

    Ah.. I really waiting for this post Neil! haha…

    1. Are those fan page on your niche?
    2. You say that you approached Fb fan page, so it’s no cost for doing this? right?
    3. How come that Fb fan pages that had <30,000 fans accept this deal since your fans just around 1,300 at that moment? How you approached them?

    Thanks Neil!

    • Neil Patel :

      Kristine, thanks for the feedback and questions:

      1. Yes
      2. No cost at all
      3. I just said I would love to share their content and vice versa — it’s easy when you come with an honest heart.

  249. Hi Neil,

    Your ghost writer writes suspiciously like the way you write here?
    Have you trained him to write in your voice and how much do you pay for such services?

    Also, what is the effect on the traffic of this blog now you have caused doubts over the validity of the content on quicksprout.

    There are many questions of integrity being raised.

    • Neil Patel :

      Palab, interesting that you think that…

      I haven’t trained writers in anyway — they just write in their tone on the nutrition blog.

      The feedback from this post have been overwhelmingly positive which is great. I believe in transparency. Like I said my aim is to help others out along the way. Hopefully that clears things up. Shoot me an email if you have additional questions.

  250. Gordon White :

    The nutritional website looks great Neil. I find it interesting that with only 1 month and 5 articles you were able to get your Alexa ranking to #95,315

    This is incredible. I know you mentioned buying Facebook likes but who would have thought to do shout-outs to grow a fan-base. I’m certainly going to try that out.

    Thanks for allowing us to be part of this journey!

  251. Hi Neil,

    I’m a big fan of yours and I also started a health blog few months ago. But now I’m not much interested in it.
    If you would like to buy the domain “HumanHealthTips.com”, contact me. 🙂


  252. Sir i have a website and have lot of content but the only issue is visitors. Can u issue a guide please how entertainment wepsite earn lot visiteors

    • Neil Patel :

      Tejas, I think you need to create unique content that other people are not offering. Think about the big sites like TMZ & Entertainment Weekly — they run unique cover stories.

  253. Harekrishna :

    Thanks for sharing your experience. You are right, you should use your name for branding purpose after all it’s a one of the ways of marketing.

  254. Well you need to research well before buying any domain and website. But your experience saved you otherwise it costs too much for a newbie…

  255. Ivailo Durmonski :

    Hey Neil,

    I am sure you will get there soon. But won’t changing the domain name affect your current links and posts?

  256. Bryn van Nuissenburg :


    Awesome posts. I really enjoy all of your posts and I’m reading them almost every day. Really interesting to see how you engineer everything.

    Thank you for sharing.


  257. It is not ok to use your name for such website promotion,not in this example?

    See on twitter all the posts talking about this subject and how to make 100k. No conversation is going about this nutrition blog.

    How to make 100k from quicksprout is driving the traffic. look at the tweeters, they are all marketers! Maybe they all want to get healthy?

    Only one making 100k is Neil but it may cost him a lot in credibility and reputation because this is making you look really bad worldwide.

  258. Thank you for these posts. I do find them really helpful, especially the wording you use to request things (like trading posts asking people to like you on Facebook). I have a question though… did you really get that many Facebook likes that quickly just from advertising, creating good content and swapping likes? It doesn’t seem possible!

    • Neil Patel :

      Gaby, I did — and it definitely is possible. Once you have the strategy down you’ll be surprised how quickly you can scale.

  259. Also, I was wondering–could you give us your “script” that you use to contact other Facebook pages for shout out promotions?

    • Neil Patel :

      Gaby, there is no script — I just ask.

      • Sometimes I get so shy “just asking.” I’m going to try this strategy though… collecting a list of FB pages I can reach out to now. I’m excited to try it and see if it scales!

  260. Hello Neil,

    A wealth of information in this post.

    The comments section is a big wealth too.

  261. Alberto Arnedillo :

    Hi, Neil!

    These blog posts are unbelievablyhelpful. The main value for me and I imagine for a lot of newbies is the PRIORITISATION of strategies to grow traffic. I am starting a blog on Beauty to support a Beauty Services marketplace and the amount of information out there is absolutely overwhelming, and you don’t know which strategies will give you an edge of 1% and which will give you a 200% edge. I don’t have time to implement even 1% of all strategies out there (your own ultimate SEO Guide is vast!), so you expert perspective as to which is the most productive strategy is GOLD. I imagine as you grow the blog, the monetisation prioritisation will also be incredibly helpful. Keep it up!


    • Neil Patel :

      Alberto, thanks for all the support. I look forward to hearing much more from you along the way. As for the monetization — more on that to come 😉

  262. Really cool project and great posts so far Neil, shame about the URL but only a short term setback no doubt.

    I think you’re right about linking via QuickSprout as the links are restricted to these contextual articles and most readers following this project would navigate directly to check it out even it there was no link. Plus you can always filter out all users who ever came to the site via QuickSprout for the purpose of argument.

    I do wonder though if a lot of readers will be a bit disillusioned seeing this latest post since you purchased a domain for $1,889 after planning to do so for $100. As you mentioned this will give you ~7x SEO leverage on buying a cheap new domain (which is likely all that most readers can afford).

    I’m sure its disheartening for many to know that even if they replicate everything else that you do, their lack of a couple of grand to spend on a domain already leaves them in a position, after one post, where they likely can’t achieve the kind of success you will with this.

    Spending $500 on a camera as a gift and using your corporate Fotolia account, while very clever things to do, may also add a little to the sense of disillusionment. Alongside using others to write the content (although free for the first content) I wonder if a lot of people are feeling that this isn’t actually achievable on a budget after expecting something different and seeing a lot change from your first post on this project.

    • Neil Patel :

      I understand your concerns, however, I want to show people that things can be done to scale. I would have preferred to buy a cheaper domain — there just weren’t any available. As for the photos anyone can edit the photos with the right skill set. I just don’t have the physical time because of my other commitments.

    • I agree with you NeilD and had the same thoughts whilst reading this. It’s awesome to see Neil take a new site to 100k a month but there are some things in this post which make it inaccessible to others (like buying someone a $500 camera).
      This clearly isn’t a plan for ‘anyone’ to make 100k a month as Neil suggests it is. The bit that stood out to me the most though was this –

      ‘I’m probably better than most marketers are at building links, running social media campaigns, and writing content. I know what works because I have been leveraging content marketing for over nine years, and I’m really good at growing blogs.’

      It’s fine to say that ‘anyone’ can do this but unless you are, like Neil, better than most marketers at building links, social media, writing content, growing blogs, have over 9 years of experience and a few thousand dollars to kick start the project it is unlikely that you would be able to replicate his accelerated success.

      I think the issue lies in the fact that it’s not a challenge for everyone else to try and take, it’s Neil’s own personal challenge and one that only someone on his level can take.

      Perhaps once he has succeeded in this challenge he might consider doing a ‘start from nothing challenge’ – buy a new domain & hosting, not use his name or link to the site and use only the money he earns from the site to put back into the site. Now that would be a challenge I’d love to see.

      Regardless, there was some really great info and resources in the post (as always) and I’m excited to follow along.

  263. Great post, Neil. It’s refreshing to see someone willing to own up to their mistakes, and also good to see that gurus do make mistakes! 🙂

  264. When I first read “100k/month challenge” I could not believe it! But I also believe that if there is only one person in this world that can do this, that is you!
    Best of luck!


    p.s. very interesting and honest these update posts.

    p.p.s you can start a challenge between your readers asking them to guess how you will monetize the blog 🙂

  265. Shaswat Shah :

    Hi Neil,

    Again an excellent article. But I’d suggest you not to change the domain name now just go with the flow of Nutritional Resource name only and disavow the spammy links. Then also its upto you, I just gave my suggestion 🙂


    • Neil Patel :

      Shaswat, thanks for the suggestion. I am in the process of overhauling some things but I’ll take that into consideration.

  266. Shahid Mahmood :

    Hi Neil,
    The blog title is not encouraging but overall progress is amazing. I am wondering how did you manage a low cost of 3 cent per like on Face Book. When I try to set up an ad, FB estimates the clicks on the based of the budget and it comes up around sat 10-25 clicks for $10. How did you manage the low cost?

    • Neil Patel :

      Shahid, I targeted certain geographic regions and made sure my copy and ad was optimized for the best results.

  267. WAOH!!!!! this is so fantastic. i am so surprised to see such a very fantastic traffic result. please continue to make this kind of well detailed blog post on this experiment, it is a source of inspiration for me. thanks Neil.

  268. Hello Neil!

    I tried signing up to the free course at the top of the page but it isn’t working :(. I really liked your article, I hope it is still possible to sign up!

    • Neil Patel :

      Yivgeni, can you give me more details on what is happening. Sorry for the issue.

      • Neil, I had repeatedly tried to sign-up to the double your traffic in 30 days course that appears on the right top handside of this page and after I enter my email nothing happens. It says email subscription request submitted. 🙁

  269. Hi Neil,

    Reading the article with interest but this worries me…


    “I should be writing my content on the nutrition blog, but I am still learning about the subject, and I don’t have the time. Even if I made $100,000 a month from it, I would lose money since spending that time on my other businesses would yield me more money”.

    If you already knew this why did you say you would write your own content?

    We need to be clear about the initial motive for saying this.

    • Neil Patel :

      Alanss, You bring up a great point. There are definitely challenges along the way I needed to overcome. I am still learning and I thought being transparent and showing my setbacks would be a good way to share my journey.

  270. Thanks Neil for taking us through this journey with you.

    You’re basically starting a new business. My questions are

    1. How did you research your industry?
    2. How did you research and decelop your buyer persona
    3. How are you gonna monetize this project?

    Gracias amigo

    • Neil Patel :

      Federick, great questions:

      1. I looked at a ton of industry blogs and read extensively.
      2. I looked at what other people were doing and developed a keyword and contextual database
      3. more on that to come 😉

  271. Rohit Singh :

    Niel I visited your blog and it’s really ranking very low despite you have so much experience in SEO field even I dropped a comment on that blog as I am doing really great with my fitness blog

  272. In my case, I always buy a new domain, not a domain sold by others, so I pay only a few bucks for it.
    After that, I try to rely on organic traffic because I know that organic traffic will create a good CTR for my ads.
    I already experienced Facebook traffic and in my case the CTR of my ads was three times smaller than the CTR obtained from organic traffic.
    I try to have constant organic traffic for all my blogs, because a long run quality traffic can create a continuous income for me.
    However, your achievement is awesome, I need to learn more from your experience.

    • Neil Patel :

      Adele, thanks for sharing your strategy and story. I look forward to hearing a lot more from you along the way.

  273. Raymond Bowring :

    Neil, Great post once again.

    Just one question.

    “Do you think that using links from Quicksprout helps you gain more traffic?”

    Because I don’t think that posting your progress on this blog will help the traffic on your new blog. Most people I am sure will visit the site once to see how it is set up and then just read your updates here.

    But linking from quick sprout does this send SEO juice to the new blog that’s the question. Because new bloggers don’t necessarily know how to build links especially in the first two weeks.

    Cheers Ray

    • Neil Patel :

      Raymond, it may provide a traffic boost but the overall goal is revenue. Right now I am a nobody in the nutrition space — the real challenge lies in getting qualified traffic from there and then monetizing. More on that to come 😉

  274. This post and similar like it are perfect for guys like me, who have no experience. We get to see hands-on what is needed and what is done to grow a blog. Who cares if you have a leg up with your name. Sure, it goes quicker, but is done the same way. I presume.

    Reading a lot of theory is one thing when you’re still starting out. This post is a huge boost for my confidence and will to power through my lack of knowledge and actually start running my own blog.

    I knew there was a reason for following you 🙂

    • Neil Patel :

      Dave, I like to provide as much detail as possible so I can help people along the way. Glad you found the post helpful.

  275. Hi Neil,

    Maybe the penalty was from using pbn links? Was pretty easy to find syndicated articles form quicksprout across a numbe rof poor quality pbn sites all with links back to nutritional resource.

  276. Hi Neil. I can’t fathom how quickly you’ve built traffic + a social community. Well done, super-human effort!

    I have a question…I may be wrong but looks like your tags and categories are set as index, follow. Is this the norm or advisable? Do you make use of rel canonical where you have a post assigned to multiple tags?


  277. I appreciate the experiment and agree that if anyone can do it, I believe you can — however, I would be more interested in seeing your net income (vs. making 100K/month) — how much are your expenses each month?

    And nice job with the viral post — I’m always interested to see what happens after viral since traffic almost always returns to a ‘normal’ pattern.

    And the perils of creating/finding good content 🙂 One word of advice — remember you are writing for B2C and sometimes ‘fluff’ works with that market. I know it doesn’t go over well in a B2B environment but depending on the fluff, it could inspire, set a more personal tone, etc. that will really connect you with your readers.

    • Neil Patel :

      Jacquie, you’re right. Sometimes experiments like these are harder to pull off in b2b industries. That’s not to say they are impossible.

      I will detail my expenses line by line in the coming updates — stay tuned!

  278. Yolanda Facio :

    Hi Neil and everyone, I know that topic matters in terms of popularity of a potential site and the number of visitors you can get. And there is lots of saturation in many areas, including nutrition.

    My question, how much do you think it matters in terms of choosing a topic? Should saturation in a topic area prevent you from choosing it?

    Thanks for all the insight!

    • Neil Patel :

      Yolanda, great question & definitely not. If you have passion about a topic by all means write about it. The content’s quality will speak for itself.

  279. You plan to run AdWords?

  280. Hi Neil,

    I highly appreciate and respect you for coming out with what you have in your mind and your new blog journey. I mean it not just requires guts but flexibility as well. No doubt the new domain name you have chosen is much better and catchy too.

    I know saying at this time would make no sense but the day you revealed the domain I searched for the links backing it and have recognized most of them as spam my but I thought that you must have done such research and there must be some strategy of yours so I thought that it will be like being a dumb. This was a fear I must overcome.

    Your this revealing of everything that you did for the site and what has happened is kind if a brief but quite broad analysis and it will be helpful for every single marketer out there. And Neil you actually are much better and in fact saying better is kind of comparative so it’s best to call you a true marketer. In marketing you rule hearts more than just results.


    • Neil Patel :

      Harsh, thanks for the kind words they are humbling. I just want to make this work so I can provide a blueprint for others out there who once were just like me in terms of marketing know-how. It’s an educational experience.

  281. Hey Neil

    Thanks again for the great post.

    I am not clear with this part – I then approached other Facebook fan pages that had 30,000 or fewer fans and offered a shout out for shout out deal: I told my fans to follow those other Facebook fan pages, and they told their fans to follow my page.

    could you tell how exactly you did it?


    • Neil Patel :

      Nora, I just reached out to people in the space who had influence and shot them a message. I will detail precisely how I did it in my next update.

  282. Andrew Woo :

    I don’t think you’re cheating, and really don’t care if your name is helping you build traffic here.

    Sharing how you make decisions, get things done efficiently and successes and failures is what should matter to folks reading these posts.

    Thanks Neil

  283. Michael Leedy :

    Well by all means… I don’t think you’re cheating at all!

    I would prefer to watch your results progress with your SEO experiments (using your name or not)! “Good for you in everything that you’re doing”… that’s what I’m sayin’ 🙂

    The fact that you’re listening to your audience and switching things up to build your results from a ‘newbie-ish’ level is super cool though. Thank you for doing all that, non-the-less!

    • Neil Patel :

      Michael, I think transparency is very important which is why I am taking the time to respond to every question people ask. It’s important to provide results but at the same time help people out along the way.

  284. Ayodeji Onibalusi :

    I know for sure you will make the new nutrition blog a success! Not because of your brand, like you said your experience will go a long way to help make it a success!

    Always happy to learn from you!

  285. To be honest, I was skeptical about this experiment for the same reason other people were: your name. But it is great to learn about the specifics of how you did it. I am sorry you have to change domains, but it’s probably for the better. A couple questions:
    How much traffic (%) came from FB?
    Did you do email marketing?
    Did you use AdWords?
    Did you link to it on your personal sites? (other than QS)


  286. Thanks Neil – this is helpful as I am swapping working on my content site. I know you tend to focus on written content – what are your thoughts on using video, podcasts etc to drive traffic . Could you just record something and pay someone to transcribe it?

  287. Hey Neil,
    Great post I’m following this experiment with great interest! I don’t feel you are cheating by writing about it here. Obviously it will attract visitors from here to the new blog but you can just be transparent about the visitor numbers and ‘discard’ them for example from the totals.

    It will also obviously help for the SEO as quicksprout is a strong domain (altough not related).

    A question about the SEO as you mentioned you made a mistake there with the domain. Besides not doing any (good) domain research the first time did you do any keyword research?

    Keep up the good work!

    • Neil Patel :

      Steven, thanks for the feedback and support. I did some keyword research and looked up buyer personas to make sure everything was in context.

  288. pruthvi bardolia :

    Pingdom.com shows loading time for www.nutritionalresource.com to be 2.12 seconds. Don’t you think that’s too slow and can affect rankings in SEO

  289. Brin Wilson :

    Your Facebook page for the site is showing over 59,000 likes… How did you get so many likes in only a month? Did you start from zero and if so, were they all through facebook advertising for page likes? Even at 0.03 cents (really so low?) a Like, isn’t that about $2000 dollars worth?

    • Neil Patel :

      Brin, it was a mix of advertising and content that I created on my site. I will lay out the details of the costs in next month’s update.

  290. Hey Neil, I love your blog challenge and would like to see more posts about your journey. I learn a lot from real-world case studies like this. I’m following a long with my own challange as well. Just registered my domain name and have almost finished the first post.

  291. Niel, don’t mind the haters, I appreciate this case study and look forward to more details!

  292. Hi Niel,

    I cant help but feel your numbers are highly inflated either with spam follows or other means of paying to get follows.

    4 posts, 30,000 visits, 50,000 facebook likes in such a competitive niche?

    How much was the outlay to receive this traffic and follows?

    • Neil Patel :

      Andy, I laid everything out in the post with screenshots as well. I am going to get into more details in the next update next month.

  293. Hi Neil, great write up. We were all looking forward to this update and it definitely delivered, some great results.

    One thing I wanted to ask is you are getting some pretty decent engagement on each post you post to your fan page. With organic reach at all time lows are you boosting these posts or do you just seem to be getting great organic reach, well, organically?…

    Do you think a niche as specific as nutrition could impact on how much organic reach a page gets? The viral news pages of yesteryear now get terrible organic reach, despite them being all about virality and sharing… Ashton Kutcher’s A Plus fan page has a huge fan base yet really poor shares and likes.

    Oh, and the irony or not checking the page’s backlinks was not lost on me 😉

    Cheers, Will

    • Neil Patel :

      Will, thanks for the feedback. I’ll address your questions line by line.

      1. I am running some ads for likes but haven’t been boosting posts in particular
      2. I think nutrition is a pretty broad niche which allows for more organic traffic than traditional niches I am used to like digital marketing
      3. As for the backlinks — you should have told me 😉

  294. Great article per usual, Neil.

    I was wondering why your site wasn’t ranking for “nutritional resource” and why it was generally so difficulty to find on Google — huge setback. I’m in the process of starting a new blog of my own and considered buying a used domain for the backlinks…now I’ll be sure to check with TF metrics with Majestic!

    • Neil Patel :

      Tommy, sounds like you are on top of things — Thanks for the support and feedback. Good luck!

  295. Great post, Neil!

    I’ve really enjoyed reading your blog ever since I discovered it about a month ago. I definitely need help with my own marketing skills, so I thought I’d follow along in your $100k/month challenge. Already have two posts up at hackyourfinances.com. Would love to get feedback from anyone interested!

    Thanks again for the great content!


    • Neil Patel :

      Scott, glad you started reading. Thanks for connecting.

      I just checked out your site. How about adding a bio section for your readers can learn more about you. As for the content, I think you’re doing a great job — just make it a little more in-depth.

  296. Hi Neil,

    These blogposts help me out a lot! It’s interesting to read which steps you take and why you take them!

    I’m looking forward to the next blogpost about this.

    All the best,

  297. Hey Neil – It’s great reading these posts and being reminded that the simple tasks can make a big impact.

    When you’re running to many aspects of the business at once, it’s easy to either forget or over-complicate things.


    • Neil Patel :

      Walker, glad you found the post helpful. I like to organize accordingly so I don’t overcomplicate.

  298. Hey Neil,

    Awesome! I’m sure you are not cheating, simply you’re a pro about it.

    I’m creating my own website http://comprarguitarraelectrica.com following your steps. I have one question.

    ¿Why didn’t you create a “coming soon” page at first with a suscription form? I saw you started to post in your fanpage before create nothing in your domain. Many bloggers recommend do this and then starting blogs with some followers.

    ¿Is better use the time on the fanpage?

    Sorry about my english language errors. Greetings from Spain.

    • Neil Patel :

      Bernardo, I honestly didn’t have anything up which is why I said coming soon. It’s easier to create a fan page first at times which is why I went that route.

  299. Ah! I forgot it!
    Many thanks about buzzsumo. Awesome!! It’s like wooaah

    I’m going to use buzzsumo now.

  300. Wow! Absolutely amazing… I’ve been reading your posts only for a few months now but I’m just gobsmacked at the quality of information that you provide. There are so many things within this post that are priceless to me – please don’t stop recording the journey because other people think you’re cheating to get your Nutrition site going.

    So grateful for your assistance 🙂
    Keep up the great work x

  301. TonmoyParves :

    Hello Neil, You are just an amazing Guy. Congrs for your new blog start up. Would you please love to share how much you invest to get that’s amount of Facebook likes for your Page and for your Blog ?I have already checked that you got already good PA and DA (maybe this is not good for you but it’s really good for us that we can not get within 3 months and you get this within only 20 days , Again Congrs)

    Hope, you will share and Would you please love to share your secret about Facebook Paid Ads compete guideline.


    • Neil Patel :

      Tonmoy, if you look at the blog post you’ll find a screenshot that has the details. As for the cost breakdown I will share that in a future post – stay tuned.

  302. Hi Neil,

    These blogposts help me out a lot! It’s interesting to read which steps you take and why you take them!

    I’m looking forward to the next blogpost about this.

    All the best,

  303. Hey Neil,

    Can you give us a percentage split on traffic. Is this 60% Google search, 30% Social, 10% Blogs. Will a great blog post get good SEO without much outreach and backlinking?

    Also, I’m finding that buying Facebook Ads is resulting in a lot of people that Like my page that do not engage with it. With the new fb algorithm this is severely limiting my organic reach on each post. Thoughts?

  304. Hi Neil,

    Fantastic post – really loving your content.

    I really like the idea of curating content using buzsumo.

    Have you heard of snip.ly? It allows you to put a custom CTA on external links.

    Example: http://snip.ly/tzpq#http://www.buzzfeed.com/mjs538/i-followed-my-stolen-iphone-across-the-world-became-a-celebr

    Do you think, this combined with super popular post for buzzsumo would work well to not only drive traffic to the article and get shared, but to your own blog?

    • Neil Patel :

      I heard that snip.ly has worked well and I have used it a bit in the past. Thanks for the tips — I definitely think work well to drive traffic if you have the right CTA.

      • Hi Neil,

        What is your relationship with snip.ly? I thought I’d check it out and I see your mug on the front page!

        Here you claim to of used it a bit but are hardly giving out glowing references…Apart from on snip.ly’s front page!

        You just get worse!

  305. Neil, thanks for sharing this with us.

    Couple of things, I’m banned at Facebooks Ad program for some real odd reason, what you recommend me to do here?

    How did you find these popular Facebook fan pages that you traded shout-outs with, any automatic process? As I’ll have to start from zero how much money do you think is fair to offer them for a shout out? Eg $100 for 100k fans fanpage, is that reasonable or way too low/high?

    What would be a good (price-wise) alternative to Facebook?

    Are you going to test Stumbleupon Paid Discovery and Twitter Ads as well at some point? Or how about sponsored Pins?

    • Neil Patel :

      Dennis, I am sorry to hear that.

      I just reach out to people based on certain search parameters I plug into facebook. Also, I do my research online. I haven’t done much for SU so your insights would be valuable.

  306. Hey Neil !

    Great Strategies 🙂 But slightly confused about this :

    “I told my fans to follow those other Facebook fan pages, and they told their fans to follow my page.”

    My question is , I can share their Page and tell my fans to follow , but how you approach to those page owners to share your page and tell their fans to follow your page ?Should I send them a message ?


    • Neil Patel :

      Emon, you can write a post or you can just message them. You’ll be surprised how active loyal friends can be for you.

      • Neil. I have started yesterday and the result of Ad is Awesome so far . $.01 per like so far !!! Wow! 25 Countries selected including USA, Australia, Canada etc .. I am spending $8 per day for 4 days . Look at the result please : http://prntscr.com/72gl0e

        And this is the Ad preview : http://prntscr.com/72glk8

        Hope I am on the right track … I am waiting for the “loyal friends” 😀

        Thanks for this article …

  307. It really motivates me to see you doing so much hard work, and thanks for giving these nice ideas, i will try these for my new blog for stories, http://www.storytal.com

  308. Hi Neil. So many comments. Don’t know how you manage to answer to so many of them.

    Excuse me if someone else asked this and you answered, but I scanned through and did not see an answer to this.
    I’m quite interested to hear how you do a ‘shout out’ on Facebook to other pages? What exactly do you say? Do you tag the other page?

    I’ve found that other page admins, rarely respond, which actually lead me to believe that they might not even get a notification when you do this sort of thing.

    What would be an example of something you’d say in a ‘shout out’?

    NB, digging this ‘plot twist’ on your challenge. Game on!

    • Neil Patel :

      Bjorn — I look at is as customer service where I have to respond to everyone.

      As for shout for shout — It’s just being honest and asking people to share your content. No strategy, just be genuine.

      • Great service then sir! It’s quite a big job.

        So you send them a message on Facebook, not through a post and then ‘tagging’ them?

        I like the update. It’s interesting to note, we all thought you would just start blogging, and voila. But now we can also see the more intricate parts of starting off a new venture.

  309. Arthur Ifraimov :

    Hi Neil.

    Thank you for sharing with us your journey, honestly this is better than any “Step by step” guide i have ever read.

    Just one question, on your FB page you sharing a lot of other blogs content… Why you not using snip.ly to get extra traffic to your blog?

    What do you think about that?

    Just want to know your opinion about that…


  310. Hi Neil,


    Thanks for sharing the insights and progress.


    Your target is $100,000 in revenue, what will be the main sources of  your revenue, is it affiliate products that you will market on  the blog and to the list or are you planning to have your own nutrition product J


    Looking forward seeing more updates



  311. >What do you think of this experiment so far?
    Thanks for sharing your experiment.
    It gives ideas for doing the same…

    >Are these monthly blog posts helping you out?
    Definitively !

  312. Heyya.. Great update Neil. It’s refreshing to see that even the masters can trip up from time to time 😉 and helps solidify that this is something that can be achieved even by us mere mortals.What is the ROI you are getting running the face book add for 7 days??

  313. Hi Neil. I did find this helpful, as should many others, some real nuggets included.
    Read between the lines and it’s a great guide for others too.
    Why didn’t you use the Google disavow tool to rid yourself of all prior/bad links?

    For your content quality issues why not get industry related experts to provide guest blog posts or use HARO?

    • Neil Patel :

      Marcus, because I am still so early in the game I wanted to start fresh. Good suggestion though.

  314. Hey Neil,

    Thanks for sharing your progress.

    Link building is a tough task. I am in Relationship & Marriage niche and there are very few resource pages in this area. However, I am trying to expert round up posts.

    Hope it works!

    • Neil Patel :

      Swetha, glad I could help. Link building definitely is tough but by utilizing the right methods you can achieve great results.

  315. Neil,

    I said it before and I’ll say it again. You just a badass, bruh.

    Every time I visit your site I’m blown away with the value you give.

    Please do keep this experiment up. It’s the best thing I’ve seen on growing a blog so far. Most people just recommend guest posting and social media without any nitty gritty details. You on the other hand, are taking us by the hand and showing us exactly what’s going on.

    That’s awesome for people who are trying to grow a blog… like me. Fu*king love it!

    Please keep these coming. Bruh.

  316. Hi Neil,

    Awesome post as always! I like the nice clean look of your nutrition site and yes the pics are fantastic.
    I notice that your copyright is still referring to the old site. Is that on purpose of just because you transferred all of over the content over?

    Copyright 2015 NutritionalResource.com | All Rights Reserved

    • Neil Patel :

      Nigel, thanks for the feedback. I am still working on some things but thanks for the heads up.

  317. I got the impression you ran the Facebook ad campaign just once. Is that correct? On what day did you start that?

    I’ll be impressed if you make a $100,000 per month from the site. The fact that you feel anyone can do it is pretty motivating.


    • Michael, if you look at the screenshot in the post I have the details for the ad campaign. Let me know if you need help with anything.

  318. I find it very helpful Neil. Thank you for sharing and being so transparent (always!). Been reading your QuickSprout blog, Personal blog and KissMetrics blog (I know you’re to busy for KissMetrics) and now the NutritionSecrets blog. Do you have more!?

    I hope you could help me out here. I’m a marketer but I also love healthy foods. I’ve started Omega3Movement.com a year ago and I was wondering if you could help me out with a link. Would be much appreciated :).

    A tip for your new blog. With Omega3Movement I’m moderating the largest G+ community “eating right” with more than 700k members. You should check it out. I Won’t delete your posts, but I’ll probably re share them. ;). http://bit.ly/1AFz3BQ

    • Raul, thanks for all the feedback. Looking forward to hearing much more from you. I’ll definitely check out the post.

  319. I think where the issue lies with some of the negative comments on here is in the claim that anyone can take a blog from zero to $100k per month. That is an astronomical figure for most people and I suspect a lot of eye lit up at this claim.

    Here are a few of the problems.

    1. As other people have mentioned this new blog is getting a lot of leverage on the back of Neils repuation and social following and I would like to see the analytical referral data showing what percentage of the current traffic is coming via his name and brand rather from his current marketing efforts, which so far appear to be from a small social campaign. Again, I suspect that the majority of that traffic is non engaging with low TOS and high bounce rate.

    2. His spend so far has been out of the reach of most normal people looking to replicate his efforts. Its already running at several thousand $ and we are only a few weeks in.

    3. The social traffic that is being generated at present will not stick around and will quickly die off. I have seen this with account that generated 70k followers by buying cheap traffic. Most of the posts to the FB had less than 10 likes/shares/comments. Its pretty worthless traffic and predominantly made of of inactive accounts and fake marketing personas.

    That aside.

    If you ignore the claims of making $100k per month and just follow this process along within your own budget constraints then you should be able to match his earning as a percentage of your outlay…thats if his experiment works.

    I have built my own fitness site, I have started creating some great content and I am going to follow this all the way through but
    I dont have a team of writers and I dont have neils brand or social following and I dont have access to the kind of funds that neil can throw at this, but I do have a budget to spend. So lets see what results I get.

    Keep it going neil, it is already one of the most interesting case studies I have followed.

    • Lee, thanks for all the support. I will address a lot of the questions and feedback that you provided in your numbered points.

      It’s important to note that I am trying to help people out here — I am creating a blueprint that can be replicated at scale.

  320. Parul Nandwani :

    Hi Neil, the post is amazing. Learnt so much from Quicksprout. I was a beginner in this field and your posts made me a observer of little little things.
    Thanks so much and love to read more.

  321. Hey Neil,

    Been following for awhile and very interested in your “little” experiment. I had a question about your posts. You write (or interns) these huge, long posts then add graphics, add infographics, so on and so on.

    As I start out with my blog part time, the whole time vs money aspect comes into play a lot. On average, how much time does it take to complete one of your 3000+ word posts? If you could break down the time and cost for the average post, that would be awesome!
    Thanks and keep the info coming!

    • Neil Patel :

      John, I will talk about costs in the coming month’s update.

      Here is a blog post you may find helpful: https://www.quicksprout.com/2014/06/30/how-to-streamline-your-content-creation/

  322. Is that not the same car salesman Mike you mentioned in this post: https://www.quicksprout.com/2014/12/10/how-spending-162301-42-on-clothes-made-me-692500/

    Did he transition into the health sector?

  323. I can understand not wanting to take on the liability of giving advice on a subject that you aren’t personally familiar with, however, I just want to point out that the North Carolina case (the one I believe Kim is referring to) was won by the blogger: http://www.yourdailyjournal.com/news/news/151971908/Caveman-blogger-vindicated-in-free-speech-fight

    You have a first amendment right to write about what you want as long as you tell people that it is general advice and you are not a licensed practitioner and that they should consult their doctor…yada yada.

    I’m writing this mainly for those who have a passion for a topic that may require a license to practice professionally. You should still be able to talk about that subject casually as a hobby or non-professional as long as you’re clear about who and what you are.

    • Neil Patel :

      Jessica, thanks for finding this gem — it certainly is helpful to put everything in context.

      • Very useful. I was kind of taken back by the original poster’s comments on what we ‘amateurs’ are allowed to do, in so many words…
        I get the concept of clinic hours and such, but sorry, even after one goes through medical school to be called doc, which if I am not mistaken, nutritionists don’t do…is still called doctor even finishing last out of 300. Further more, to be offended if you wear something white? I think I’m going to go adorn myself in an all white ensemble this weekend for the ladies. I wonder if the doctors are offended when she shows up wearing a white jacket to their offices?
        Of course, I’m not a nutritionist in the legal sense of the word, but I am pretty sure that my kids health is important enough for me to provide the latest information I can regarding nutrition, and it won’t be from a site that wants me to sign up for coaching. (Sorry, but with failure to thrive issues, one size fits all simply doesn’t work.) It is my hope to provide a resource for people to use as they see fit about nutrition. (And yes, provided disclaimers and all.)
        I plan on posting college papers written by students in nutrition ‘school’. I figure if they got an ‘A’ on their paper, graded by a licensed nutritionist, it sure as hell is good enough for me! (It’s amazing the number of broke college grads on Craigslist looking to earn a buck.)
        Sorry for the vent and rant, but I’m still going to go out this afternoon and purchase a cool white sports jacket. The ladies will love me longtime.
        Disclaimer: I am new at this and as such, nobody has to worry about my junky little amateurish food bit site overtaking the internet world and spoiling the riches of others…Probably due to the sophomoric offerings and lack of overall knowledge provided. I’m still going to wear white this weekend…

  324. Neil, I’m getting an impression that there is something wrong with this article : either the figures are exagerated and not real or everything work the other way in US than in Poland. I’ve been using litererally all of your advices on my blog and after 142 post I have 2000 users;) More than 27 000 users seem suspicious to me ;P

    • Neil Patel :

      Michal, everything is factual and based on my stats — I think it just takes time to get a certain audience within respective niches. What is your niche?

  325. Neil,

    I cant help wondering whether this is an ingenious way to promote the nutritionist? It would definitely be a good case study to use in the future and a campaign which thinks outside of the box. The nutritionist takes 20% of the money generated, based on the target that would come to a cool $20,000 per month!

    After 12 months, what happens? They keep the site or the project comes down?

    …..or am I being too suspicious?!

    • Neil Patel :

      Michael, can you be a little more specific in your questions — I am a little lost…

      Are you suggesting a nutritionist come onboard the project?

  326. Hey Neil,

    Thank you for your precious tips. I have a blog (it’s 3 year old), but it never made it more than ~200 visitors per day. This is the value I’ve been having for a long time.

    After reading your post I got inspired that I could finally increase it.

    I’ve read this post several times and replicated your steps (except link-building). I’ve challenged myself to reach the mark of 2000 visitors by May 19th.

    Also, I’ve created a simple infographic for this post, I hope other folks around here will find it helpful. Here is the link (sorry for publishing URL to my web-site, “no ‘attach image to the comment’ feature detected” 🙂


    • Neil Patel :

      Alex, sounds like you are on the right track. Keep it up and you’ll continue to see your growth spike.

      The infographic looks great!

  327. This article is extremely helpful, especially for people starting out in online marketing. He’s breaking down each step on his route, and these are the methods that work. This is not something you will see very often. Neil is the real deal!

  328. Just wondering, couldn’t you have simply put a disclaimer “not to be construed as medical advice, consult a physician, etc.” and avoid the liability issue of you not being a nutritionist?

  329. Harry Singh :

    Hi Neil,

    I am following you from last few couple of months. and learning alot. Right now just gathering information and finding out the right points to comments.

    Well you have specifically mentioned at the starting point of your project nutrition blog. you bought old domain worth $100 which can rank well in the internet and help to achieve the target of $100,000. Does that means you haven’t done the complete audit of the purchased domain?

    But the way, you are working on it for traffic generation its really good and results are phenomenally excellent with a huge setback of domain credibility.

  330. Rick Corbett :

    As usual, a great post with specific numbers that give us all an idea of what’s possible.
    Your expertise and knowledge is what we all strive to gain from your posts. I appreciate you sharing the details, even the failures along your journey as we can learn from you and try not to make the same mistake twice.
    Keep up the good work and look forward to your post next Monday.

  331. Naomi Dinsmore :

    Hi Neil,

    I’ve been waiting for the updates! I really appreciate your honestly and it’s good to know that even experts like you, can still make mistakes.

    One thing on my mind though… I wish at the start the readers had set you a monthly budget to. Maybe £300 or £500.

    Too late?


  332. Scott Seward :

    Appreciate the honesty and transparency in this blog post, Neil!

    Top quality content as always 🙂

  333. Minesh Rai :

    Hi Neil,
    Is this Mike Kamo is the CEO of StrideApp???

  334. This is electric, Neill. Full discolsure to industry associates is the one of the best parts of America (I’m from downunder), and in this case it’s enjoyable to see your business growth happening, alongside what I perceive to be honest personal travail. Go hard, Neill!

    • Neil Patel :

      Johno, thanks for all the feedback and support. I look forward to hearing much more from you.

  335. Once again such a nice post @neil from your every post i learned something new and it helps me a lot

    Thanks and keep it up

  336. Hi Neil,

    your first steps towards 100k/month leave me impressed. And deeply frustrated. Thought very long about sharing this, but finally decided that I should. My point: You invest 1900 and then another 3600 Dollars in the domain. Then, you give a „kid“ 500 Dollars for a camera, providing you with good pictures. For the content, the texts, the thing almost anybody I know would describe as the core of your business (that’s your product, isn’t it?), you invest … nothing! At the same time, you criticize the quality of the texts.
    To know why this depresses me to the point of suicidal tendencies: I’m a pretty experienced copywriter. MY knowledge of SEO and content marketing had me thinking there was a dire need for my services. Every marketing-expert on the net and all my working-experiences plus inside information working for a pretty big trading company PROOVE that.
    Still, truth is: most people are just like you, Neil. Texts, information are important, in many cases (like your nutrition-blog!) essential. But nobody invests in them. The so called information age seems to be dead. Information are exchangeable, they matter, everyone needs them, but most companies fulfill that need with the enthusiasm of clearing out the trash.
    Most blogs begin by shelling out valuable information that got neglected otherwise or they simply want to entertain. Your blogs sole goal is to earn money, right from the start. Thus, you are absolutely right not to invest in new, good content if you can get attention just the same by simply asking some students for a favor. But as someone who believes that content is king and highly valuable and despite being a optimistic, well-wishing person, I can’t help but pray that your nutrition-experiment flies apart after the initial buzz is over.
    By the way: This is exactly the reason why I love your blog and give you two massive thumbs up for all the supervaluable information you share! GREAT content!


    Niklas (first language: German)

    • Neil Patel :

      Niklas, thanks for the valuable feedback. My main goal with this experiment is to educate people on how to make money online. It’s all about providing value to people and letting them replicate your results. Let me know if you need any help along the way.

  337. Hi Neil-

    I’m targeting a similar audience, but my spend has been $1/like. I changed to international and mobile only, still high.
    How are you getting $.3/like?

  338. Lorenzo Pinon :

    Hi Neil, I´m from Mexico and I would like to know if you could share how exactly you do the shout out deals on facebook

    • Neil Patel :

      Lorenzo, just reach out to people that are in a similar market on facebook and ask them to share and like your page.

  339. Tory McBroom :

    I think this legal thing is being blown way out of proportion. Here’s a link to the article about the blogger: http://www.nytimes.com/2012/08/07/us/nutrition-blogger-fights-north-carolina-licensing-rebuke.html?_r=0

    I do understand your concern about avoiding legal trouble, and I’m certainly not a lawyer, but you’re not doing anything different than tens of thousands of other nutritional bloggers and I would think your right to give advice would be protected under the 1st amendment. Especially with the right disclaimer. Also, your not selling any coaching services, which is the issue here.

    And besides, just think of all the exposure and backlinks you would get from authority news sites if you were taken to court! 🙂

    Anyways, good luck my friend!

    • Tory, thanks for the support. I think the skepticism is healthy and I am glad to address everyone’s concerns. Thanks for taking the time to leave feedback.

  340. Hunter Willis :


    It’s been a few weeks so I don’t remember but when I looked at your Facebook Page the day your blog went live I could have sworn there was already a few weeks worth of postings. (Those posts are now gone so I’m questioning if I saw what I thought I saw.)

    Did you start a fresh Facebook page or did you buy one?

    • Hunter, I started a fresh one. It’s an honest assumption because I post so often. Thanks for the feedback.

  341. Keep these posts coming, please.

    Your bits about jump starting your Facebook campaigns were gold. Putting them to use on 4 blogs now.

    Also, your blog is massive and this is where I’ve started reading. I don’t have the time to take in a lot of new content, so seeing this start from the scratch and know I don’t have to figure out the timeline from years old posts is crucial.

    Keep it up! I personally appreciate it, can’t speak for the rest.

  342. Sorry ! Image of Mike Kamo on Nutrition Secrets blog is FAKE ^ ^ , something is wrong with the proportions 😀

  343. Hi Neil

    for my nutritional blog by researching in online i am only writing content and collecting the images from google, as per content without modifying images i am posting in the blog, So is there any problem should i face in future ?


    • Mahesh, I would suggesting finding stock images so that you don’t run into any problems down the line.

  344. Hey Neil,

    Your dedication and work ethic are admirable. I also appreciate your lack of ego in the process and willingness to change tactics and strategies without compromising your end goal.


  345. Hey Neil

    Would you please also include breakdown of money you spend throughout the journey?


  346. Hi Neil, I love your blog and think it’s extremely informative, however I do get frustrated with one problem. I have to scroll all the way down just to write a comment. Why can’t the comment box be at the top of the comments?

    • Nathan, I want people to read the comments as well. People take the time to comment and should be heard (just like you)

  347. Great blog Neil, I have not read anything on videos, do you feel this is not important? I had read this is a fast way to get a newer site ranked faster and videos decrease the bounce rate. I appreciate your thoughts and keep up the great work.

    • Nick, videos definitely help. I haven’t gotten to that point yet — so more to come. Stay tuned!

  348. Neil,

    Can you please post a list of the other posts in this $100k/month series at the start or end of each blog post?

    Looks great

  349. Can I learn how much that you’ve spent on facebook ads?

  350. Long time no see. New look? Reminds me of The Game. You into PUA?

    I think a setback is not going to push anything back as long as you move forward. The issue is are you going to push through using the same technique. If not I think you are doing fine.

    Ignore the naysayers. If the content doesn’t sync with the readers. Bounce rate will tell.

  351. Hi Neil !
    Thanks for everything i learned from your blog.
    Can I translate some of your nutritional blog posts into french for a blog I’d like to start ? Of course I ‘ll link and mention original one.
    Let me know. Cheers !

    • Pierre, sure thing. Try to change up the wording a bit to make sure it’s contextual and you don’t get in trouble for copying and pasting — although it’s highly unlikely you’ll get penalized it’s best to be safe.

  352. Neil , I think your strategy to win great potential is fantastic, but I have two questions:

    Does the proposal Exchanges fans do to the fan page of the theme of nutrition?

    If so , why would someone competition exchange their fans?

    Thanks , we look forward to the next post

    • Prestamark, great questions. It’s less about competition and more about reciprocity. The market is large so everyone can benefit from cross promoting.

  353. Hi Neil,

    thanks for sharing all the information..:)

    Is there a reason you use the name Mike Kamo instead of your real name?


  354. Neil,

    Did you boost the Facebook posts that were linking to your own site? If so, what kind of budgets?

    And what budget did you use for Facebook ads?

  355. Fawad Saleem :

    Thanks for the updates…
    So, you again shared the name of your new blog…
    actually me and my client are following you for one of our new website about diet plans and we have to stop working on that site as well after reading your post,
    however, this time we are hoping we will go well with the new plan.
    But again, it could be better if you are not going to share about your new blog on your website, as people who sent you email about using your name may right…

  356. Love the transparency Neil. Thank you for not holding anything back and sharing all this great information with us. We run a health blog as well, so we are following this project very closely

  357. Wow, thats great journey neil.
    But i am still confusing, where the $100k come from ?

    I dont see yet any product in http://www.nutritionsecrets.com/

    thanks for inspiring 🙂

    • Daniel McRitchie :

      Hi Shembah,

      At the moment there is no product. Neil’s first priority is to grow his traffic. Once this is at a suitable level he can begin selling to his audience.

      Kind regards,


    • Daniel McRitchie :

      Hey actually just released a new blog post with the following….

      “As for monetization, once the site gets to a few hundred thousand visitors a month, I’ll start throwing up ads. I don’t expect that to generate $100,000 a month in income, but it will generate some cash flow so I can spend money on things like infographics.

      Eventually, I’ll come up with some better monetization plans, but I don’t have any solid plans yet.”

      • ohh…i see the concept now 🙂

        so when the site gets traffic we can monetize with corporate ads, sell product etc right ?

        thanks for the ideas 🙂

  358. Daniel McRitchie :

    Hi Neil,

    I am really looking forward to this series and am extremely excited to see the update you just posted.

    I have a question regarding other peoples content. On you Facebook page you post content on other sites. Would you consider having that content on your own site and putting in a reference e.g. This post was originally from “otherwebsite.com” you can see the original here.

    Of course you will need the author permission but maybe a website owner would be happy with the link and some possible traffic rather than nothing at all. What do you think?

    I ask because we are a SaaS start up with little content of our own currently and I will be implementing what you have suggested above to grow our Facebook audience.

    Kind regards,


  359. Hi Neil,

    I can’t seems to find Nutrition Secrets in



  360. hello neil,

    I read you post and it uncreased me .I will follow all you post regularly.

    keep it up

  361. Hey Neil – so excited to go on this journey with you! Quick question – what theme did you use for your new site? Very clean and nice looking.

  362. I’m a certified nutritionist that might be able to help you with quality content. Check out my new podcast Healthy Lean Life on iTunes and see if my style would help your mission. www.healthyleanlife.com (my site should be finished by the end of the week so don’t mind the construction work)

  363. Hi Neil,

    I really like your experimentation. Very instructive but I probably missed something in your description.
    What are you going to sell from this blog to obtain those 100K?

    Advertising? Product, service?

    Many thanks

  364. Hi Neil,
    I had a hunch this blog was going to go like this….I really don’t find this helpful because it’s like “oh I’m starting a blog” then suddenly you have 40000 visitors in 2 months…then you just say the normal things “link building, write good content” well I really don’t get it….I know that I have to do those things but clearly it is the HOW, the difference lies in HOW you are doing it. What I think we need to see more from you is not about what you are doing but HOW you are doing it…the psychology behind everything and the details. What makes your link building work compared to someone else? What makes your articles generate traffic compared to someone else doing the same things?

    • John, now that all the major issues are hashed out I should have more time to share the HOW. Stick around and stay tuned for the future posts.

  365. Thanks for this Neil, but I find it a little disheartening. Because everything you are doing is stuff that myself and many others already do and we don’t generate that much traffic. so there must be something else. where can I learn what you have learned? show me your product.

  366. You again introduced the new blog name on your website “quicksprout” and now we know this is your website not Mike’s.

    • Fawad, the point is that I haven’t introduced QS onto the new blog 😉

      • Fawad Saleem :

        You are right about it, but my point is you didn’t introduce QS on your new blog but you introduce your new blog here on QS and again we are visiting your site through QS that will help you to get your targeted visitors in a month, and We don’t have a source like QS.

  367. Hey Neil,

    Great post. I have heard much about not buying page likes since they don’t mean as much as direct clicks to your site. You have completely changed my mind on this, if you can generate a like for 3 cents I am sold.

    I have spent silly amounts in the past trying to convert FB traffic with direct clicks. I will be testing this method of gaining more traffic.

    Thank you for your insight.

    • Arthur Wilson :

      The best campaigns I’ve run on Facebook (£0.6p per page like) have been targeting larger competitor pages in the same niche – maybe try that!

    • Glad I could help. It’s all about having an audience that is targeted and real — that will provide the best results. Looking forward to hearing much more from you.

  368. I thought I would try out the approach to fans of my page but cannot find out where they are all listed. Under Insights it simply shows me the last few likes. Can you advise please? Also when you say approach them I presume this is really for them to ask their friends to like your page as clearly they have already liked my page!

    • Anne, if you run ads you can get some more details information. You should also look at who is interacting with your content — that will give you a pretty clear picture of what’s going on.

  369. Arthur Wilson :

    Love these blog updates Neil – a great insight into the struggle a lot of us face starting up new blogs, especially being tasked with blogging about a topic you know nothing about (I’ve had to become an expert in construction, road safety and cottage holidays in the last year alone).

    Nice tip about targeting foreign Facebook users being cheaper as well

  370. Troy Klongerbo :


    I do have a question. All of your links within your blog go directly to the site linked.

    I am curious why you don’t employ the strategy of “Open Link in a New Tab,” this way, readers stay on your content while they check out what you’ve linked to.

    Do you think it would help your site time and exit %?

    Thanks, Neil, love your content!

    — Troy

  371. LOVE your posts. I’m trying to do the cross promotional advice you gave about your facebook page. I’m having trouble searching for facebook groups of a particular size, under 20k, my facebook page has about 8k and I want to cross promote but when I search on google it’s always these monster pages with hundreds of thousands of likes..

    How did you go about “searching” for the pages to cross promote to?

    My page is on self-development.

  372. Hi Neil,

    What was your method for approaching other pages for a shoutout? Did you try to find their email on the fan page? Or go to their website (if they had one) and find an email there?

    Perhaps this is something you could write about?


  373. Neil,I am new to your website and i want to know where do you get the statistics of your page you have posted(image)

    • Viswha, I get from empirical data and from other sources. I will share much more in the coming posts.

  374. Porter Cifelli :

    Very helpful post.I didn’t how Internal linking much important for a blog to increase its ranking.I hope I would get a better ranking blog for ever.

  375. Neil,

    I can imagine how hard it is for you to keep writing updates specially when they have some failure, but good on you and keep the good work up!

    I like the tip about resources page, incase people do not know, you can use these terms to help you find good resources pages:

    keyword + inurl:resources
    “related links” or “keyword”

    I am waiting for your next update…

    Good luck,
    Khalid Zidan

  376. Paolo Ador Dionisio :

    Hey Neil,
    How did you set up your Facebook ads? Was it the Page Like Feature? What countries did you target? How much was your budget per day? How big was your audience?

    Sorry for all the questions, and thanks for all the high quality content!

  377. Hi Neil,

    Thanks so much for this article – super useful info here!

    Just wondering if you know how to use your social media strategy for an audience where the action is on Pinterest? Buzzsumo shows the top post for our keywords with 32K repins on Pinterest and only 100 Facebook shares. That being the case should we even bother with a Facebook campaign?

    Interested to hear your thoughts.

    • Nikov, Pinterest is a little different because it’s harder to schedule posts and automate things — You need to be more hands on with them.

  378. If you find sites related to your niche and you just email them to add your link by just emailing. Do they have time to read all emails and provide a link for you without cash. 🙂
    Seriously you have bring a lot of traffic… jesus !

  379. Hi Neil,

    Great work, I’m fascinated with your speed of growth. I have one question about your email sign-ups…

    Considering that you’ve had 35k visits to your site (awesome!), but only 450 (ish) email sign ups – 1.36%.

    what would you suggest that you need to do in order to improve your email conversions, or is it even a priority for you in the growth of this site?

    Keep up the great work, fascinating stuff.

  380. Hi Neil,

    I really enjoy reading your posts as they actually don’t have “fluff” and I don’t feel forced to purchase something. This experiment is particularly interesting for me as I have been learning about Nutrition and smarter food choices over past couple years. Are you still looking for a qualified nutritionist for some more content for this? I have a very talented friend who majored in this area and I’ve just told her about your work and this challenge! Should she just comment on this too?