The Ultimate Guide to Creating Visually Appealing Content

Have you noticed that I publish a lot of visually appealing content on Quick Sprout? From videos to infographics, I’m constantly leveraging visual media.

Can you guess why?

It’s because these visual content pieces are generating more backlinks than any other form of content I publish, which—in the long run—helps increase my search engine rankings and overall readership numbers.

So, how do you create these visual masterpieces? Well, this infographic should help you.

Click on the image below to see a larger view:

The Ultimate Guide to Creating Visually Appealing Content

Click here to view an enlarged version of this infographic.


Out of the 9 media types listed in the infographic, the ones that tend to do the best seem to be comics and infographics. And if you don’t have a ton of money to spend on creating them, no worries—you can always use the tools I described above.


Have you created visually appealing content before? If so, what were the results you experienced?

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  1. It’s a fact that your blog posts are so unique and interesting and I enjoys a lot while reading your posts because you explained your post very deeply in a very easy and clear language. Thanks for your support.Great blog with such awesome article.So lucky to have here and yes as always another great infogrpahic.

    • Debarpan, thanks for the kind words of support. Let me know if you need help with anything.

    • Ultimate guide to make people really fool..!!!!

      How to make people fool first.. check my link

  2. Great infographic! Really like the idea of creating a brand identity by using the same styles, filters, fonts on all your photos. This is something I have started to implement for my featured post photos and social sharing photos, has helped a lot!


    • Chris, glad you found it helpful. It’s all about brand consistency.

    • Chris.. so sorry…………… You are so fool…

      How to make people fool first.. check my link

  3. Hey Neil,
    I love infographics, but they are costly and hard to create for new bees.

    I think you mentioned before that you are using your designer to create Infographics for you.

    Can you suggest to readers any tool which help to create inforgraphics if you know any,.


    • Peter Kanayo :

      Yaro you can try Canvas and they do have templates to create infographic. Canvas templates are quite cheap to use..

      You can also check hubs and get some of the templates. Just Google hubspot + free infographic templates. You can easily customize these templates to meet your needs

    • Yaro, if you are just starting off try using Canva — it’s has a free option.

  4. Nice to know that it doesn’t cost money for creating visual contents. After knowing the advantages of visually appealing contents, looking forward to try it.

    Thanks for sharing !

  5. Thanks for this post. Visually striking stuff is the weakest part of my online game. I’m a great writer, I’m great at on-page SEO, and I’m good at networking with other Webmasters.

    But I’m a lousy designer, and I don’t know the first thing about creating stuff that’s visually appealing. Many of my websites look like they were designed by a 14 year old for a class project–a stoned, lazy 14 year old who expects to make a C.

    It’s nice to get some actionable tips.

    As far as free software to create images goes, I like, which offers a cool collage creator. It’s free, but it has an upgrade option for a fee. I have no association with the site; I just thought it might be useful for you or for some of your readers who can’t afford other image editing software.

    • Randy, I am sure your content and design looks great — glad this article could help though.

      Let me know if you need help with anything at all.

  6. Hi Neil,

    It’s good to see that people loves to share your posts, when i just landed on this post i saw that as i refresh this page number on share counter are increasing on every single refresh that’s really amazing i think that you might be getting huge traffic from social profiles.

    Thanks anyway this post is great will try to implement all the tips you have mentioned, and hope will have more out from here.

    Have a great weekend ahead!!

    • Munawar, that’s always a plus — and it’s been helpful. Looking forward to hearing more from you. Have a great weekend as well.

  7. Akshay Mangla :

    Great Post

  8. Hi Neil,

    I am following your tips as best I can when you shared this in a different form a few days back about infographics, I decided to give it a shot, my result was a reader base of 324 daily to over 3080 (new readers-wow) then I started doing what you shared above yesterday as a naturally “level up” on that new knowledge with relevant pictures etc..and I was shocked this morning to see the new person engagement at 4241…

    I am definitely going to follow your advice to the letter or to the best of my ability, I can see the results, and I am excited to see what else you share!

    God Bless You and thank you so much for this powerful information, it almost like having you as a Personal Business Coach, I learn so much from your brilliance!

    Thank You,
    John Pate

    • John, glad I could help. Please let me know if you need help with anything at all. Thanks for all the feedback.

  9. As usual, Neil, your posts and infographics are excellent! I love the facts about how our brains process images. And about having relevant images that match the content. The images reinforce what’s being said and allow different learners to process more easily.

    And yep, I do share your posts – especially those with infographics!

  10. Julie Syl Kalungi :

    I totally agree with you Neil on Visuals. I recently started using Infographics. I found a cool website for creating Infographics, at least basic one for free its called Gliffy 🙂 Iove it, I literally do an Infographic a month at least and I have had such great comments and My website visitors increased…Wow! I definitely will continue to create them. Thanks for the resources and article!

  11. Steve Estimable :

    Neil, informative infographics!

    There is a lot of useful tips, one visual content i do struggle with is data visualization and more specifically would be to find data and research sources.

    Q: Have you created visually appealing content before? If so, what were the results you experienced?

    A: Yes! I used canva while watching a webinar from Kissmetric on “How to do better Market Research”, I took a screenshot of an appealing image while watching then tweeted a matching key phrase “Focus on outcomes” from it and tweeted exactly at the end of the webinar.

    Here is the results i experienced, i received 4 tweets and 5 favorites and 2 in each coming from Kissmetrics and the host Thue L Madsen and 1 from an award winning journalist and news director.

    *Shame on me, i did nothing with it lol but i did it to test it and it worked as i am not active on twitter until i officially launch my site.

    Have a wonderful day!

    • Steve, great to hear! I love that you tracked who shared and favorited your post. Keep up the great work.

  12. Peter Kanayo :

    Yaro you can try Canvas and they do have templates to create infographic. Canvas templates are quite cheap to use..

    You can also check hubs and get some of the templates. Just Google hubspot + free infographic templates. You can easily customize these templates to meet your needs

  13. Dear Neil,

    Please accept my apologies but you disappointed me highly due to not responding even privately. You are telling that you love to help people but you left me alone with my vital problem.

    Please write as you behave or behave as you write…

    Noone knows who will be the next person to have these kind of problems.

    Please use empathy dear


  14. Michael Bely :

    Hi Neil,

    In addition to infographic, I guess in some cases (especially in data-rich environment) interactive charts and tables may be a good means of delivering information and be visually appealing.

    One of the easiest, visually appealing and feature-full tool is Tableau. It’s a Business Intelligence Gartner Magic Quadrant leader. Its free version – Tableau Public – can be a great tool for bloggers to present data-rich content.

    There are a lot of appealing examples that people create on Tableau official website –

    And to show you and your readers what a person with no experience can do with Tableau from scratch – here’s my first small example that I’ve created from zero in Tableau –

    Tableau Public has some learning curve like any other software, so this first attempt took me several hours – from installing the software to publishing the result. I haven’t had any previous experience with Tableau, but I used to have Business Intelligence experience with other tools before.

    Perhaps, if you or your readers haven’t heard about Tableau before, it can be a good idea to have a look at this free tool and maybe use it in some cases.

    • Michael, thanks for mentioning Tableu — it’s a tool that many people have found particularly useful. Canva is also a good alternative with people on a shorter budget.

  15. Ricardo Dias :

    Neil, I am Brazilian, and I am always following your blog to keep me updated on the digital market. Thank you, and congratulations! Do you use any online tool to build infographics blog? If so, what? Thank you very much!

  16. Infographics are an excellent way to bring both data and visuals to the user. We live in a visual world.

  17. Thanks for the post Neil. I just wanted to share my thoughts on infographics.

    I’ve had great success with infographics but finding the info to base the graphics on can be a bit hard. I work for a cloud computing company in Canada and trying to find relevant data about how Canadian businesses use cloud services is tough to track down. I eventually sourced the data I wanted myself resulting in unique info for our inforgraphic.

    When we added the infographics to our monthly newsletter it tripled our readers interactions. So far I’ve done 3 and will be working on the forth one next month.

  18. Ilcho Vuchkov :

    Very good article. Congratulations!

  19. Great tips. I’ve realized the power of visual content in everything from presentations to newsletters. Visual content captures and holds the viewers attention better than text. Thanks for the sources in the article!

  20. Neil,

    is this web page telling the truth about your home page ? I do no believe it. If no, maybe you would like to take this one down.

  21. Iza Bartosiewicz :

    Neil, I couldn’t agree more – visual content enhances our websites and presentations in many ways. However, let’s not forget that there are many* people, who won’t be able to benefit from visual content unless we provide text equivalents.

    Here are some useful tips for making infographics accessible, which also apply to other images:

    *WHO, Visual impairment and blindness Fact Sheet N°282

    • Neil Patel :

      Iza, great point. That’s why text is just as important as creating stunning visuals — a strategy in which both are used is always going to yield the best results.

  22. Harekrishna :

    Neil, you are right, visual content can attract more readers. Comic is one of the good examples. PowerPoint is the most popular tool. For bloggers, I think, infographic is a good option. What do you say about video blogging?

  23. Jeremiah Say :

    Very interesting infographic. I have a lot of respect for designers. I tried to design one using free software but it took me a tad too long.

    I was frustrated and so I decided to hire a freelance to get the work done. Please check out my first infographic here: and let me know what you think of it. Suggestion, advise, tip are appreciated.

    Thanks so much 🙂

  24. Amazing how beautiful your infographics always are, Neil!

  25. Hi neil,
    which website or application do you use for creating such beautiful infographics and other visual contents.

  26. Bhupendra Sharma :

    Thanks for suggesting this post. It has resolved most of the doubts that I had about creating infographics. Will ask you again if I have any confusion.

  27. Thanks for yet another great article. I will definitely be referring back to his time and time again. I am just starting to get into infographics and what a great asset this is. Thanks !!!

  28. Great article. Congratulations!I love these infographics.They are excellent!

  29. Latasha Doyle :

    This is a great resource as usual, Neil!

    Don’t forget there are literally thousands of awesome templates you can use with tools like! Infographics are now performing better than blog posts and they don’t have to be expensive (per Yaro’s comment above).

    You can also create tons of unique visuals with these tools – visual content is definitely king in 2017!

  30. Hi Neil, great post as always.

    Do you think creating infographics is something that’s worth taking the time to learn yourself, or is it okay to go ahead and outsource it if it really isn’t in your strong zone.

    I’d love to be able to feature more of this style of content on my site in the future you see.

    I have this article here:

    I’m thinking of a way to get this to work as an interesting infographic that could be shared, any pointers?

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