How to Create a Deep Connection with Your Readers

connection

Why do you keep coming back to Quick Sprout? Maybe it’s because you are learning a lot from me, or maybe it’s because I’ve helped you grow your business.

Although those are contributing factors, they aren’t the main reason you come back. So, what makes you keep coming back?

Over the years, I’ve built a deep connection with you. I’ve used a handful of techniques to build a relationship so strong that it’s even helped me generate $100,000 in 24 hours when I had products or services to offer.

Follow this 7 steps process to create a deep connection with your readers.

So, how did I build this deep connection with you? And how can you do the same?

Step #1: Cultivate compassion

What’s one thing that you hate? Being judged, right? We all hate being judged, which is why I do the opposite… I’ve been developing and cultivating compassion.

You tend to be more open and feel a deeper connection when you are compassionate.

The way I’ve cultivated compassion toward you is by caring about you. No matter what you need in life, I try to be there for you and help you out.

donation ask email

I received the above email from a Quick Sprout reader, asking me to help him grow his traffic and to give him money. Although I get a lot of emails, I really do try to help everyone out. So, I donated $10 to this guy.

donation email

The reader was happy I donated money, and he followed up with me asking if I could help increase his traffic now. Although I didn’t have the time to take on the work, I did jump on a 30-minute call, giving him a ton of marketing tips.

Why did I do this? Because I truly care about my readers. I felt bad when I read about the reader’s battle with cancer, so I thought I would help.

Here’s another email I got from Andrew Medal, who reads Quick Sprout on a regular basis. He made some mistakes when he was young, and it caused him to go to prison.

andrew email

I jumped on the phone with him and gave him advice. We now communicate regularly through email. He’s been such a good student that he has been getting his content published on sites like Entrepreneur Magazine by following my playbook.

If you can cultivate compassion toward your readers, you will build a deep connection. It’s worked so well that people like Andrew have even offered to introduce me to people such as editors at Time Magazine (I’ve never been published on that site).

Step #2: Create an open environment

People are shy. No matter what you do, some of your readers won’t tell you what’s on their minds because they are shy.

So, how do you combat this? You make it clear to your readers that you’ll never judge them and that they can ask you anything. A good example of this is the following exchange that took place on one of my blogs. A reader asked:

What’s a title tag?

I responded with:

It’s a code that goes within your HTML file. It tells a search engine what your page is about. Think of it as a book title. You can also preform a Google search and you’ll see examples of title tags… it’s the blue links in the search results. Email me at neil@neilpatel.com if you need help with your title tags.

As you can see, I didn’t bash the reader or talk down to them. I was kind; I took the time to respond; and I even gave out my personal email address.

Do you know what the end result was? Not only did the individual email me asking for help… but I got around 20 other readers emailing me asking for help with basic on-page SEO. That means more connections.

By being open and letting people communicate with you in private ways, you allow your shy readers to build a connection with you.

Step #3: Be generous

You don’t necessarily have to do this from a financial point of view. You can do this with your time as well.

Just look at all the guides on Quick Sprout. I’ve given away hundreds of thousands of dollars worth of information, all free.

I go above and beyond to help people—so much that you notice it. And my friends constantly tell me I’m too generous.

But when someone bashes me on Quick Sprout, you back me up. Why? Because you know I’ve done a lot to help others.

Whether it is through your content or by helping your readers directly, always try to be generous. I’ve done this through the Quick Sprout University and the guides on Quick Sprout.

And I’m going to start doing even more by holding weekly webinars in the next month or so. I plan to spend at least 30 minutes during each webinar, answering all of your business questions…all for free.

Now, keep in mind that being generous can bite you in the butt. I’ve helped some of my readers get up to $15,000 in monthly income, and then they tried to copy some of my businesses.

Nonetheless, I don’t stop being generous, and I try to kill those individuals with kindness. Why? Because I really do enjoy putting smiles on people’s faces. If that means I get a few bad apples along the way…so be it.

Step #4: Make time for your readers

In any good relationship, both parties have to put in their time. Without it, a deep connection cannot be formed.

Each and every day, you need to be blocking off time for your readers. Whether it is an hour or even 30 minutes…something is better than nothing.

Just look at me—I spend hours each week responding to comments. Why? Because I want to get to know you on a deeper level, and that involves me taking the time necessary to get to know you.

When doing this, I’m hoping that you respond back and try to get to know me better. It’s also why I have an elaborate contact page. I explicitly tell people what to contact me for, which allows me to build more relationships versus dealing with sales people trying to pitch me stuff.

Step #5: Open up

What’s one thing that most married couples do? They share with each other just about everything, right?

If you aren’t open, people won’t get to know you. And once you open up, you’ll find that it encourages other people to be transparent and open with you.

Over time, this will allow you to get to know your readers and for them to get to know you.

The best way to do this is through an About page. Just look at mine.

neil patel

I not only have created a funny cartoon that describes what I like, but I’ve also shared my life story.

If you are struggling to open up, just follow the steps in this blog post. It will teach you how to create an effective About page.

Step #6: Take the conversation offline

There is only so much you can do on the web. For this reason, I also cultivate my relationships offline.

Sure, I can’t get to know every single one of my Quick Sprout readers, but I do see a good portion of them at conferences or meet-ups. By attending the major events and speaking at conferences within the marketing industry, I’m bound to run into a handful of Quick Sprout readers.

Over the years, this in-person contact—more than any web tactic I used—has helped me build deeper connections. Plus, it’s also helped me gain new readers with whom I’ve built a connection before they even started reading my blog.

The next time you see a big industry event, make sure you attend it. You’ll build deeper connections with your readers, and you’ll maybe even learn a thing or two from the event.

Step #7: Always follow through on your word

The most important lesson I’ve learned about building deep connections is that your word is your bond. If you can’t carry through on your promises, you’ll end up losing people’s trust.

For this reason, I keep all of my promises…even when I get drunk…which is rare. Sometimes it does happen, and I make really dumb promises such as helping people out financially. But no matter how ridiculous my drunk promise was, I always keep it.

When you tell your readers you are going to do something, stick with it. For example, you know that I respond to comments because I’ve told you that I’ll always respond to you. No matter how busy I am, I still do it because I promised you I would.

If you back out on your word, you’ll instantly lose your connection with your readers.

Conclusion

Building a connection with your readers isn’t hard. If you follow the 7 steps I’ve laid out, you will not only get to know your readers but you’ll also develop a deep connection with them.

So, how else can you build a deep connection with your readers?

P.S. If you want to build as deep of a connection that I have with my readers go here.

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Comments

  1. Hi Neil,

    Wonderful post once again, as usual 🙂

    Empathising with the readers matter a lot. It is not about us; but it is about them. The more we show we care about them, the easier it is to build that connection.

    Sharing real life stories help a lot since people get to know the actual person and his/her personality behind the blog – goes a longer way than the mere “admin”.

    I also have found that being generous has helped me a lot recently. Simple things like answering queries in email and social media works great!

    Thanks for putting this together Neil.

    Cheers,
    Jane.

    • Jane,
      It’s all true — if you care for others they will care for you. At the end of the day it’s all about helping people achieve greatness.

      • Well said Neil Sir.. I like your words which gives makes me something inside the inner heart. And would give a thought like how we will become an successful entrepreneur like Neil Sir.

        Your blog is best ever information in web 😉 . Yes you care so much for your readers. When ever I drop an email. Ill get a reply with in a day.

        You always rock ji 🙂

      • Neil,

        I don’t understand why my comment to this post was deleted. I would believe that you’re embarrassed about the “scammy” landing page you have on quicksprout. I was only providing constructive criticism in the spirit of this post (I’m not even promoting a website of my own here)

        Please allow me to post my comment again…

        I really enjoyed this post. I would just like to add that credibility (even perceived credibility) and first impressions goes a long way to improving relationships with readers. But because of one little detail I almost didn’t become a reader of your’s at all. Honestly, the reason was that my first impression of your service ‘quicksprout’ felt a bit “scammy”. Here’s why…

        I stumbled across QuickSprout by accident and ended up at https://www.quicksprout.com/pro/ . No matter what text is entered in the URL form, “errors” are still “found” when you click Analyze. After the site is “analyzed,” I’m dropped in a “Hurry, Act NOW!” style landing page. It’s very misleading and insults the intelligence of your potential customers.

        In fact, this bothered me so much that I googled your name and was pleasantly surprised by your contributions to the industry, especially with this blog. Also, as a previous customer of Crazy Egg, I like your products! After reading all the great advice you give, I’m surprised you employ this tactic.

        That’s just my two cents on the importance of credibility and first impressions. I mean no offense at all, it’s just my perspective. Thanks for all the great articles.

        I hope this doesn’t get deleted again.

  2. Nice post and great advice. I read a lot of blogs on content marketing and various online marketing related issues, but I have to admit yours is one of the most well written, warm, and useful. That’s why I keep coming back :-).

    Thanks!

  3. Randy Kauffman :

    This is why I like you. Keep making me better!

  4. Adesanmi Adedotun :

    The truth must be said that being loyal means something awesome is being achieved on visiting basis. Quicksprout is a perfect place to learn about how to start and how to start rightly.

  5. Hi Neil,

    Thanks so much for your post, yes you are absolutely right, I keep coming back to read your posts because you are one of the few bloggers that really knows how to lay out information in a simple practical way. I have learned so much from you!

    You have also inspired me to start my own blog. I noticed that you spend a considerable amount of time responding, a recent well known blogger (whom I am sure you know) recently decided to stop comments, and moved to respond on facebook, I would like to know what your thoughts are on this?

    Also, what is your strategy once you’ve posted your blog with regards to responding to comments?

    Thanks again.

    Toye

  6. Really solid post, Neil. When I was younger, I used to get into the occasional pissing match with other posters on forums and stuff, but as I got a little older and more mature, I realized how counter-productive that actually was. Yours is one of the only SEO blogs I read consistently, and I really have wondered why. Now I know part of the reason.

    As the Dude might say, “I dig your style, man.”

  7. Yet another useful and important advice, as I was reading Halfway through the article, went back to reply to all those reader emails I have been ignoring….

    Thank you Neil for such insightful posts 🙂

  8. this is awesome, step one is something I really take seriously. all this stuff really helps. thanks Neil!

  9. I read you because you’re pretty awesome. You write with openness and spcificity. The depth of your information makes you an authoritative source…and I love your welcoming, accessible attitude.

  10. I love your compassionate spirit:)

  11. Thank you Neil for this brief..!!

    Hope it will help so many people like us..!!

  12. Johnson Okorie :

    Neil, I seem to be guilty of #7 and i sure will work on it. I wish i cold have some materials that will help me accelerate the process. It is good to make promises to people but it is better to fulfill them or else, no point making a promise in the first place. It does not matter if it is deliberate or not. Neil, Thanks for telling me this.

  13. Thank you, Neil. You are always helpful and I am always moved by your generosity even when I don’t understand the subject matter.

    However, I do have one problem (my problem; not yours).

    I feel uncomfortable always being the recipient and never being in a position to reciprocate.

    Perhaps one day I’ll think of something. In the meantime, I’ll just thank you and wish you well.

    Kindest regards.

  14. I recently started blogging and plan to adapt the same mentality towards my readers. At the moment, I don’t have much traffic coming in (being new & all) therefore I don’t have any comments. The comments I do have, I have replied back to immediately and truly hope that it is appreciated by the reader.

    I find that more people engage with me through Twitter, so I have, recently, started putting a lot of focus on that.

    Great post!

    • Ameet, keep up the great work — you’ll find that as you go along your numbers will improve and you’ll get more engagement.

  15. Peter Marsella :

    Hi Neil

    Love your whole approach, just about to launch my new site and fully intend to implement all your strategies and advice. I really like the fact that you take the time to reply to everyone and offer your help so freely. Truly a rare thing in this busy world.

    Thanks so much for everything I have learned from you

    Much respect!

  16. Tracy Farnsworth :

    Hi Neil,

    I’ve been a reader and big fan of yours for quite sometime.

    You’re a rare breed and I believe that you don’t need to think about the 7 steps you’ve broken down into the trusting company/client relationships. Most people have it or try to fake it, and badly.

    It’s second nature for you to go above and beyond, to care more than the next person and make a difference to someone else’s life without monetary compensation.

    I wish as much success in your continued entrepreneurial endeavors as your philanthropic ones.

    Kindest regards,
    Tracy

  17. Lorraine Reguly :

    Neil,

    Great minds must think alike, since I just posted Become More Successful By Providing Others With a Personal Touch on my business site, Wording Well.

    I am a true believer of using the personal touch to strengthen connections, and even go so far as to provide examples in my post, too.

    Ever since I featured you as one of the “blogger-sharks” in my guest post on Aha!Now, I no longer feel like a guppy in an ocean. I’ve learned a lot, and am still learning how to be the best blogger I can be.

    What I’d really like to see from you on this blog is a video of how you make an infographic, though.

    Any way you can work a tutorial like that into your posts? I’m sure your readers would appreciate it.

    I know I would! 😉

    Thanks, Neil.

    ~Lorraine Reguly

    You’re a great guy.

    • Lorraine, thanks for all the support — it is much appreciated. I can definitely see what I can do in a video series on infographic creation — give me some time though 😉

  18. Hi Neil,

    Great post…I really resonate with your attitude and approach to business and marketing. I’m quickly working my way through various posts and videos on your site. I think you produce them faster than I can read/watch them!

    To answer your question about how else to create a deep connection with readers…Find out their main obstacles and fears, and offer solutions that help them overcome those so they can meet their needs. That ties in with what you wrote in Cultivate Compassion and Be Generous.

    Looking forward to your weekly webinars. Great idea!

    -Nigel

  19. Hey Neil,

    Thanks for the article. You always help us indirectly with many wonderful resources.

    Ishan

  20. Hey Neil, really good advice!! I ‘ve been following you for a while. I think if you show interest in helping people they always will keep in touch which helps building deeper relationships. By practicing reciprocity you can go far beyond.

  21. Hi Neil,

    You contributed a valuable message here for your followers, on how to respond for the peoples who thoroughly looking into your blog.

    Especially, I like the topic cultivate compassion and the examples which you shown as impressed me a lot. Even, I can contribute some of them with my personal business.

    Once again thanks for such great post.

  22. Hey Neil, you are really too generous, you have helped so many people and me also I am also reading your blogs every day Thank you so much Proud to be patel…….

  23. Neil, you’ve never written a post that’s not worth saving in my pocket. Thank you for always helping and sharing your thoughts and experiences. With all your achievements, you’re still a person people could easily connect with. Really admirable of you!

  24. Vandana Singhal :

    Hello Neil,

    It’s really an interesting post and has useful ideas. I read your blogs often and appreciate the way you connect with your readers.
    I hope I could also use these tips by you.

  25. Great Info Neil. The day i begin with reading your blogs. Really helpful.

  26. Great informative post as usual!
    I particularly struggle on the “open up” tip because I am shy and reserved and for me it’s kind of weird to talk about myself to people I don’t even see the face of in my travel blog. But baby steps right?

    Thanks again!

    • Bruno, at the end of the day you should do what you are most comfortable doing — if that means baby steps then by all means!

  27. Dear Neil I really appreciate your expertise when it come to blogging . I just started out blogging this past year. I was referred to you by a business partner. To say the least , you have over delivered with the value in all of your post . I am a faithful reader of your post .

    I was wondering what advise can you give me when it comes to affiliate marketing with my blog ?
    Any advise Neil would be great .

    Thank you Ron

  28. Great post Neil. Guessing how busy you’d be, it was a pleasant surprise for me when you had replied to one of my emails. It’s these little things that bind people. I come here often not just because you share great things, but also partly due to how you interact with readers. Its nice to know you also go out of the way to help others. Keep it going Neil.

  29. William Zimmerman :

    Neil,

    Love article. Great post! You are the man!

    I took a page out of your book and modeled by About Me page after yours. Hope you don’t mind? And would love to share it with you when my website is up and running.

    Hope you are doing well man!

    All the Best,
    Bill Z

  30. Hi Neil, I would always back you up 😉

    I’ve shared your QuickSprout tool, e-books, blog posts, KissMetrics / CrazyEgg trials and Hello Bar so many times with so many people. Because you’ve done so much for us and also because they are just great.

    I’ve emailed you a couple of times and many times you also responded. I was amazed to be honest. Also told the guys at Viedit.com that I had contact with you and they were also amazed. We all figured such a busy person would not easily email back.

    Also liked that Hiten Shas accepted me on LikedIn, Felt great to see that one of my heroes is also human. I’m going to add to on LinkedIn too, hopefully you’ll accept me as well 😉

    I’m planning to set up a landing page where charities and young entrepreneurs can ask me for help, no charge. My mission in life is to get rich so I can help others.

    Love what you’re doing. Keep up the great work. Talk to you on your next post.

  31. Neil – thank you man 🙂

  32. Neil, your emphasis on compassion is illuminating. In my profession I deal with people on very serious personal matters. Obviously compassion is important. It is easy to do in-person, or on the phone. However, since I became involved in online marketing, it’s been hard for me to be compassionate. I find the medium so impersonal. Yet, you seem to do it! Thank you for leading the way.

  33. one hell of a post neil! great post as always. I regularly read your posts on qs and neilpatel.com and I’m learning a lot thanks to you 😀

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  35. Thank you Neil. I’m a French writer blogger from Benin, a small country in west Africa. I have a digital media irawotalents.com ( more largely in French but we also got an English version ) that create “role models” for Africa youth. We produce each day article about a lot of topics to grow up our audience and keep finding out “Africa Talents”. Your blog is a very good way for me to learn everything about building and audience on internet and selling a product. so thank you. 🙂 That’s all I can say !

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