How to Get the Most Value out of Your LinkedIn Posts

Whether you are trying to appeal to other businesses or position yourself for finding a high-paying job, LinkedIn is a social network you can’t ignore. Posting on this social network, which has over 250 million active members, is a great way to grow your brand and generate income.

If you are still not convinced that LinkedIn is a channel worth leveraging, take a look at the infographic below. I created it to explain why you should be leveraging LinkedIn and how to get the most value out of your LinkedIn posts.

Download this PDF on 8 data driven guidelines to get the most value out of your LinkedIn posts.

Click on the image below to see a larger view:

How to Get the Most Value Out of Your LinkedIn Posts

Click here to view an enlarged version of this infographic.

Conclusion

Although Facebook is my number one social network from a traffic standpoint, LinkedIn beats it from a revenue perspective.

Why? Because you can target specific individuals and businesses on LinkedIn with ease. One of the best ways to do this is by posting content that pertains to these individuals and companies on a regular basis. Just make sure you follow Rule #3.

Are you ready to post on LinkedIn now?

P.S. If you want to replicate my personal LinkedIn strategy click here.

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Comments

  1. Nice graphic. I love LinkedIn as a network for generating leads and connecting with the right people.

    I’ve found it much easier than Facebook or Twitter than are often filled with junk users.

    If you create great content for LinkedIn and you take the time to make it appeal to your target audience your posts will do great. Just don’t ramble on because no ones got time for that.

  2. Tyler, Easy Agent Pro :

    Hey Neil,

    I get what you’re saying about videos and decreased post views. However, I’ve had great luck turning my LinkedIn Posts into Youtube View generators.

    For example, I can post a LinkedIn post with just a video and a little teaser. This is a great way of getting YT Videos off the ground in terms of views and has substantially increase how often I’m found in YT search.

    Another cool tactic for LinkedIn involves Contactually. I connect with 20 group members in my industry daily. And then put them into a content only drip sequence in Contactually.

    Over 75% of them end up visiting my blog and almost all my email messages through LinkedIn are opened by the reciever. I think the message through LinkedIn improves trust.

    Also, it’s free content that helps them. So I get a lot of replies and increased engagement through the blog.

    • Tyler, thanks for sharing your experience. I think groups really add a nice dynamic to content distribution that you cannot get anywhere else. Looking forward to hearing much more from you.

  3. Manish Rauthan :

    Hi Neil,

    As per my experience Howto Guides and List Article are growing or spreading very rapidly as per other types of contents. Because of learning curiosity.

    Well thanks for this Infograph. Nice collection of information.

    Thanks again.

    • Manish, Glad you found them helpful. Please let me know if you have any questions. Looking forward to hearing more from you.

  4. Have to say, I am very surprised by these facts, 94% of B2B marketers! maybe it’s because I live in New Zealand and LinkedIn isn’t really a thing here.. as far as I know. Is it worth me trying to leverage LinkedIn, even when it’s main userbase is in the states?

    • Ben, LinkedIn is great because you can leverage skills and content from around the world. Don’t see geography as an impediment.

  5. These are great tips, but could you elaborate on #8? I’m not sure what you mean by dividing posts into headings?

    • Wendy, basically just create subheadings to make it easier to read.

    • Wendy, to support Neil’s comments…I’ve used this technique and while there is no true way to measure exactly whether it helped to get more views, likes, etc., it does make your content more eye-scannable, so that readers can quickly locate the exact info they want to read, thereby leaving readers with a stronger impression of how “good” your article is. Also, people tend to ‘follow’ the authors of articles they like, so it can help you gain LinkedIn followers (who may or may not also be your connections.)

      • Oh I see, headings in the post itself. I thought you were referring to some feature in LinkedIn that lets you categorize your posts. Yes I totally agree that subheadings within you posts make them easier to read, and I try to do that with the longer articles or blog posts that I write.

  6. Fantastic post Neil, I’m on linked in but haven’t really focused too much on it.

    You’re absolutely right about the “how to” and “top 10” kind of posts because I love those too, infographics are great!

    Oh and Tyler, great job! Looks like you’ve adapted and tweaked your way into some nice traffic. I’m really behind on the YouTube thing. I really need to get on that, thanks for the info!

    • Phillip, glad you found the article helpful. At the end of the day it’s really all about focusing on the content that provides the best ROI for you. I have found that top ten posts and the like do a great job.

      Let me know if you need help with anything else!

  7. Randy Kauffman :

    Thanks Neil. I am on Linked In and have over 500 connections, but I never do anything with it. I need a kick.

  8. Hi Neil,
    Nice infographic as usual. I’ll keep these tips in mind while using linkedin.
    Thanks for sharing 🙂

  9. Neil,
    Your infographics can never be viewed on mobile, any idea why? I usually forget to go to desktop to look as most blogs are read on the go. 🙁

  10. Great Post

  11. Interesting info-graphic Neil but is it not short?.

  12. Valentino Crawford :

    Interesting Infographic, Neil…I especially like the stats related to the times you post on LinkedIn. It makes sense now that I think about it…thanks for sharing!

  13. Neil, good information! I always had a linkedIn account but I guess didnt used it to its full..not lately have started posting things on my account and my company page there and have surely seen improvement on my website. Even my profile rank jumped by 19% in last 30 days and I now rank on top 9% of connections :). Thanks!

  14. As a new subscriber, I was most pleased when I saw this in my inbox. I’ve only just started to use Linkedin, but as usual; it’s another platform that I’ve got to get my head around (lol)

    The infographic is a wonderful visual tool, and I was unaware of how important Linkedin is for businesses. Thank You.

  15. +1: Surely a typo?

  16. Craig Griffiths :

    Great infographic, Neil. I’ve been successfully using LinkedIn for generating clients for SEO. Hoping to soon gather some statistics from it and write about how I have got on.

  17. Nice infographic and valuable tips for product revenue driven site though I am confused that how a blogger can get benefit from linkedin specifically through network?

  18. www.myessayhelper.biz :

    Nice job. Thank you. I will contact your service shortly with another order.

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