How to Structure a Perfect LinkedIn Profile

Can you guess why LinkedIn is my favorite social network? Compared to any other social network, LinkedIn drives me more revenue each year because it is made for business.

It’s so effective that it drives at least $250,000 in yearly revenue for me. But if your profile isn’t optimized, you’ll find yourself gaining little to no traction from it.

So, how do you optimize your profile to maximize your income? Just follow the steps in the infographic below.

Click on the image below to see a larger view:

How to Structure a Perfect LinkedIn Profile

Click here to view an enlarged version of this infographic.


It’s not hard to generate revenue from LinkedIn. With 40% of its user base logging in daily, you can reach at least 60% of your audience if you post 20 posts or more a month.

And don’t forget to participate in groups on LinkedIn. With thousands of group members, it is a great channel to leverage if you are looking to bring more traffic back to your website.

What else can you do to optimize your LinkedIn profile?

P.S. If you with creating the ideal LinkedIn profile and getting the most out of it click here.

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  1. Adarsh Sojitra :

    when i signed up for linkedin, It found that its not useful for me and till now, its inactive since few months… I am going back to my account and i will now structure a perfect profile and will start connecting with others….
    Thank you niel for this useful and informational infograph…

    • Adarsh, glad I could help. Let me know how it works out and let me know if you want me to check your profile out.

      • Been using LinkedIn since Aug this year with a specific business strategy I’m using but would still love to have you look over my profile, Neil. Thanks!

      • Adarsh Sojitra :

        Of Course sir, I will be very happy to give you feedback after creating perfect linkedin profile….
        Thanks again……

    • Great post @Neil, nice explanation, through infographic. your infographics always seems nice and quite simple for understanding.

      I always have seen you linkedin profile easy looking and non-confusing. profesional… All the best thanks 🙂

      Altamash Sid
      (personal branding advisor)

  2. Hello Sir,

    Thanks for another great post. Linkedin is an important platform for professionals for creating strong online community. I’m also a Linkedin user from last 2 years but I never optimize my profile perfectly as you mention here. Hope these tips will help me to organize and decorate my linkedin profile. 🙂

    • Fakharuddin, I am sure these tips will help. Please let me know if you need any guidance along the way. I look forward to seeing what changes you implemented and how they work.

  3. Excellent overview on what I admit is my most neglected social media platform, Neil, thank you! I love that you posted it as a infographic which doubles up as a handy checklist. Off to make some changes! Tehmina

    • Tehmina,
      Glad I could help. I think infographics really drive the point across. I think you’ll do well if you follow all the steps.

  4. I’m with you on this one, Neil. I’ve seen great returns from being both active and visible on LinkedIn. I published a quick “get traffic in Mississippi” post recently ( and ended up with 5 solid B2B leads from that post alone. Pretty impressive!

  5. Neil,

    Thanks for sharing this infographic.

    I have seen that many bloggers use only Facebook and Twitter as the social media. Some are using Google plus also.

    As you have mentioned here, LinkedIn is really good for bloggers also because it is made for business.

    • Ranuka, glad you liked it.

      I think people neglect a big channel that can provide great results. Let me know if you have any additional tips.

  6. This infographic made me realize what a mess my linkedin profile is, heading over to linkedin to fix it. Thanks Neil, for this eye opener post!

  7. I would like to think that most of the advice on this infographic is common sense really. However I do often see a lot of users who have failed to present their profile correctly.

  8. Hi Neil,

    I think LinkedIn is still greatly underutilized, and the reason for it is that LI is believed to be a corporate place to hang out, not a small business (especially b2c) place.

    By the way, if I were FB’s or G+’s or even Twitter’s head of development department, I’d add a recommendation feature like the one LI has. It can be a real marketing bomb for business owners and fun addition for non-business users 🙂

    Thanks for the infographic!

    • Michael, I agree. I believe businesses of all sizes should utlize LI. I also see it under-utilized by smaller companies. It’s all about having a multi channel approach.

  9. Hi Neil,

    I get 60% of my business from LinkedIn already mostly by posting to groups as well as profile optimization. The prospects call or email me rather than I chase them.

    • Ray, sounds like you have a solid game plan. Moving forward you should continue to use LI to improve interaction and build leads.

  10. What a timely post! I have just been trained to start getting the most out of Linked In and this ties in perfectly.

    Thanks Neil!

  11. Hi Neil,
    Are you aware of any UK equivalent stats for the best times to post for engagement and sharing? That would be incredibly useful.

  12. Hi Neil
    Once again an awesome and educative one from you. I admire with you that LinkedIn is not properly used by the professionals. I have seen some of my colleagues just created an account there and opened it sometimes. They don’t even know that where they should add their skills and how they could connect with their professionals.

    And yes, LinkedIn is a big deal and most of the people are coming here because of their professional connection so we can’t expect any kind of silly maters here.

    Once again Thank you so much for your brilliant Writing I mean the Infographic. I have already share this great content with my friends so that they could design their profile professionally. All the very best and waiting for your next Content.

  13. Great article. But the “best times to post” of 10-11 am EST must be a national average. This time cannot be correct for us Californians.
    It would be more useful if you could give the best times by time zone.

    I also wonder how many business people have the time for 20 posts a month, or who have enough new info to do that.

    How effective would one or two posts a month be, particularly if you posted a “permanent” notice that new postings would be done during a specific time period, like during the first week of every month?

  14. Thanks Neil for sharing this information Neil. I have always felt LinkedIn is not for newbies, a little intimidated by the profiles and contents.

    It’s too professional so I have been waiting for the right time. With this information I am well equipped for the journey.

    • LinkedIn is for ANYONE who wants to be successful. Even Newbies.
      My son is a newer IT Pro and put up a new LinkedIn profile. In less than one year a headhunter found him and got him a better job with a 20% salary increase 20 minutes closer to home.

  15. Neil,

    Great post. I started taking advantage of Linkedin a few months ago and like you said is my favorite social network. It really can drive some good traffic and sales.

    You covered some great tips on optimizing your profile and a few that I had not thought of yet.

    Great Info graphic


  16. Sandy @ Workado :

    You nailed it. My connections (so far) are all people I’ve done business with in the past. Guess that’s not entirely a bad thing in that the business must’ve been good for them to link with me on LinkedIn.

    Sandy @ WorkadoApp

  17. Hello Neil
    Just wanted to say that I enjoy and appreciate all the tips, tools and strategies that you so freely share – along with your words of wisdom. I have been following you for a long time and encourage anyone else who wants to know how to make it both online and offline to listen closely to what you have to say. Cheers! Mark Huber

    • Mark, thanks for the great words of support. At the end of the day it’s all about helping others out. I look forward to hearing much more from you.

  18. I’ve been in the Internet marketing game for quite a while, so it’s a real treat when I read something that contains a lot of new (to me) actionable advice. LinkedIn is a channel I’ve neglected for the most part, but you’ve changed my mind on that. My LinkedIn campaign will start Friday, after a couple of days off for Thanksgiving. Thanks for creating my to-do list for me, Neil. Happy Thanksgiving to you and yours!

    • Randy, glad I could help. Please keep me posted on your progress. I look forward to hearing about your overall success.

  19. Thanks Neil. Would you also suggest publishing blog posts on LinkedIn as a good way to optimize one’s profile?

  20. Awesome list Neil. It’s much easier to execute based on an infographic!

  21. First, a question: How do you change the LinkedIn URL for a profile page? The one assigned to me by the site fits your ‘bad” example.

    Beyond this, though, my use of the site meets all of your criteria: I post an update almost every day and several times a week post something in a relevant group; I also leave comments at the groups where I belong. When I take on a new client project, I include it in the “experience” section of my profile page. I recommend others and have a significant number of recommendations at my page. No matter how frequently I update or how many posts I put up at groups, my “page views” remains a steady 20+/- per week. I tried the free offer of a month-long premium membership and it was still the same.

    LinkedIn has never generated a dime’s worth of revenue for me or our business, which is a management and marketing consulting firm. In fact, a colleague stopped posting a long time ago and told me, “I think the only people who make money off of LinkedIn are the people who own LinkedIn.”

    What I’ve found – as have other people I know – is that my profile page occasionally is viewed by someone after I’ve made contact with them some other way. But LinkedIn hasn’t generate any new contacts or opportunities.

    • Customizing your Profile URL will actually LOWER your search rank. I know: I tried. I checked with LinkedIn support who a) could not explain why this happens and b) admitted they have no control over search rank (of course not). What makes it worse is that you CAN’T CHANGE IT BACK after you customize it. LinkedIn support confirmed this for me.

      As to the infographic on this page — the author is simply spewing back the horseshit that LinkedIn provided. Bad advice with no evidence of validity.

    • I would like to know the opinion and feedback of Neil about this issue because I also don’t know how to change the URL and am very worried about what pointed out by Jim and Spitting Fire.

  22. Excellent article! We will be linking to this great article on our website.

    Keep up the great writing.

  23. Well explained article LinkedIn. Love to share this with my friends as it can really help most of the people.

  24. haha, i realize how mess my linkedin profil is, thanks neil you have share great stuff here

  25. Mustafa Gaziani :

    Hi Neil,

    Cool ingfographic. Nice way to deliver I like your efforts. Thanks for sharing about LinkedIn how to structure a perfect profile. I’ll try it.


  26. Darla Heckman :

    thanks for a good leason of how can be good looking at linkedin, i think it will help you get search better.

  27. Best LinkedIn infographic I’ve seen so far.

  28. Thank You, I always love your infographs I want to kickstart my professional profile and I think linkedin would help me do so. I will bookmark this page for future reference.

  29. Hello Neil, your post has influenced me a lot because in my opinion, here you have taught the right techniques to generate traffic and business through an optimized Linkedin profile. Thanks a lot…

  30. Thanks in favor of sharing such a fastidious idea, post is fastidious, thats why
    i have read it entirely

  31. Great Info, really useful! I think LinkedIn is so powerful for business, it is vital to have a profile that works for you. I think the problem is, many people do not know how to optimise it to its full potential! And this infographic has just summed it up. Thanks

  32. Hi Neil Sir,

    As always another great infographic for us.Yes having a perfect linkedin could help us in many point of view.Thanks for this awesome share


  33. linkedin is a great network for every professionals.we must need to know the proper way to use it.

  34. Ranjita Mandaviya :

    Thanks Neil for this article.

    Nice Points you covered. I’m not set my profile as you mention yet.

  35. Dear Neil I tried to embed your info graphic but the embeding code isn’t responsive.
    Can you tell me how to get that?

  36. PITy z sta?y si? proste, a podatki ni?sze!

  37. Hi, its nice paragraph about media print, we all be aware of media is a impressive source of facts.

  38. Josiah Fieldman :

    I feel that is one of the such a lot important information for me. And i am satisfied studying your article. However want to commentary on some common issues, The web site taste is ideal, the articles is truly nice : D. Good process, cheers|

  39. Lincoln Sibgert :

    Great blog right here! Additionally your web site lots up very fast! What web host are you the use of? Can I get your associate hyperlink to your host? I wish my site loaded up as quickly as yours lol|

  40. usaha tiket pesawat :

    nice share neil, i have realize my akun is not profesional looks

  41. Arianne Tullius :

    Hi Neil, Best wishes for success in your new nutrition blog!As usual learned new things from your blog posting and its good to know that Facebook shares playing a vital part in boosting the traffic.

  42. Thank you for you advice. It helps me make me Linkedin profile perfect!

  43. Candice Galek :

    Great advice about the posting times, I have been getting a huge engagement with my linkedin followers lately and this is very helpful. By the way there is a small typo in the bottom of your post,

    “P.S. If you with creating the ideal LinkedIn profile and getting the most out of it click here”

  44. Candice Galek :

    Also curiosity has gotten the better of me, what is the purpose of all the reference bit.lys at the bottom of the infographic.

    For SEO? can google read words like this that are printed in the infographic, the same way Google cars can read urls on buildings when they drive by them?

    or is it to build viewer trust seeing names such as Forbes as a source..

    • Candice, it’s to build viewer trust — wish they could scan like they do from google cars. That would be awesome!

      • @Neil I know I was blown away when our SEO team told me that. Apparently some very smart people in the industry were also putting urls onto train box cars.

        And great technique to build viewer trust.

  45. Hi Neil,

    In my opinion this is best infographic created for linkedin profile till now.


  46. When you decided that you wanted to have a website that showcased everything that your company had to offer, you knew that you would have to hire professionals, because you knew that this would be best way to ensure that your website is the best.

  47. Content writing is a field that sees a lot of drift, every new SEO update by Google is enough to bring in drastic changes in the way writing is done.

    • I think to some degree, but if your focus is on producing high quality content, then the updates will be beneficial for you, rather than disruptive.

  48. Awesome Info, truly valuable! I think LinkedIn is so capable for business, it is crucial to have a profile that works for you. Yes having an immaculate linkedin could help us in many purpose of view.Thanks for this amazing offer. For Online Job search Perfect Profile

  49. Great Post Neil, It’s very impressive and informative post.Thank you for sharing i love it.

  50. Awesome Post. Thank you for the very practical tips. I’ve been building a profile for years on LI but honestly, never have done much with it. I look forward to exploring it more and truly getting down to business with business people. 🙂

  51. Raymond D'ware :

    Super informative….going to be interesting becoming a practitioner at these techniques and #socilab alone has me like…..WOW….lol….

    My favorite tip (hack) was searching 1st, 2nd & 3rd degree connections.
    Didnt know by doing the (*) in search box would ever be so powerful.

    I was wondering where that option had went when the connections filter box disappeared.

    Thanks for always reaching your goal of providing valuable insight and practiced tactics ….very helpful to those who apply the time it actually takes.

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