10 Ways to Improve Your Content Marketing

content marketing

Looking for ways to improve your content marketing?  Are you wondering what resources you should be reading to boost your content marketing efforts?

I’ve compiled a list of 10 articles you should read that will not only teach you how to improve your content marketing but will also show you how to generate more traffic and sales.

Here it is: 

#1: How to double your traffic through infographics

Although everyone is using infographics these days, they are still powerful at producing results.

At KISSmetrics, we were able to drive over 2 million visitors to our site and generate 41,000 backlinks by creating 47 infographics. That’s not bad, considering we spent $28,200 to produce the graphics.

If you want to learn the exact strategy we used to create these infographics, all you have to do is follow the steps in this article. It will teach you what you need to do to generate 60,000 visitors a year from an infographic:

  • How to Determine the Elements of a Good Infographic
  • How to Come up with Infographic Topics that Actually Work
  • How to Create a Useful and Shareable Infographic
  • How to Get the Infographic Designed
  • How to Distribute Your Infographic
  • How to Test Different Types of Infographics

#2: The advanced guide to content marketing

Content marketing is more than just writing and promoting content. There is a whole process you need to follow if you want to be successful at it.

I’ve created a 30,000-word guide that covers the A to Z of content marketing. It will teach you the following elements of the content marketing process:

  • How to build a strong foundation
  • How to generate content ideas
  • How to plan your content creation strategy
  • How to write content like a pro
  • 12 content writing secrets that you ought to be using
  • Content creation templates
  • How to overcome content roadblocks
  • How to optimize your content for search
  • How to promote your content for traffic and sales
  • How to monetize your content

#3: The complete guide to consumer psychology

Not knowing how your consumers think is a major obstacle to your success in content marketing. If you don’t know what makes your readers tick, you won’t be able to cater to them with your content creation and promotion efforts.

To help you understand how your customers think, I’ve created a 25,000-word guide on consumer psychology.

Here’s what you’ll learn by reading it:

  • The mind of today’s customers
  • The power of emotions
  • The psychology of online consumption
  • How colors affect decisions
  • Small psychological tactics that deliver big results
  • The psychology of pricing
  • How to avoid friction

#4: How to create viral content

I wrote a blog post a few weeks ago that broke down the steps I took to increase my blog traffic by 206%.

Through data and examples, I showed you the process I use to find and create content that will get shared.

So, if you want to grow your blog traffic, read the second section within that article. It discusses data points such as:

  • Social shares versus content length
  • How to generate ideas that will get shared
  • Quick tools you can use to help you generate ideas
  • How Upworthy exploded in its growth
  • Headline templates you can use
  • The number of social buttons you should place on your blog

#5: Skyscraper technique

Brian Dean wrote a great article on how he increased his search traffic by 110% in 14 days by using one simple technique… the skyscraper strategy.

In essence, it teaches you:

  • How to find link-worthy content
  • How to make it even better
  • How to find people to link to it

A good example of this is his article on Google’s 200 ranking factors. In the article, Brian describes in depth each element Google looks at when determining how to rank a website.

Because Brian was able to create the most extensive list, when he did his outreach to build links, it was a slam-dunk. Bloggers were more than happy to link to him because the content was that good.

#6: What analyzing 100 million articles taught us

The beautiful part about online marketing is it gives you access to a ton of data. With the data, you can quickly figure out what works for others and how to replicate it for your own business.

Buzzsumo’s team published an article detailing the findings from their analysis of 100 million articles.

For example, they learned that:

  • Having at least one image per post doubles the number of social shares a post gets.
  • Having Facebook thumbnails for articles increases Facebook shares by roughly 3x.
  • Having a Twitter thumbnail doubles Twitter shares.
  • The emotion to appeal to is “awe.”
  • Infographics and list posts are the two most commonly shared types of articles.

And it doesn’t stop there… Read the article to learn all of their findings.

#7: The differences between B2B and B2C content marketing

Writing content for businesses is different from writing content for consumers. I’ve created a 37-point checklist that breaks down the differences. It also teaches what you need to do in order to appeal to both audiences.

Some of the key points to keep in mind when writing for consumers are:

  • Don’t forget the emotional crack – consumers have a shorter attention span than business readers do. That’s why you need consumer content to be edgier and shorter.
  • Be trendy – if you want your content to gain a lot of traffic, look at trends. Trendier content does better than evergreen content in the consumer world.
  • Timing is everything – you should try to break stories. Use Google Trends and Twitter to stay on top of the latest conversations.

On the flip side, when writing for businesses:

  • Always use data – stats and accuracy are important in the business world. Use data to back everything up.
  • Give them more – offering ebooks and PDFs at the end of each post is a great way to build a loyal audience and collect emails.
  • Use stats within your headlines – headlines that contain data usually get shared more often.

To get a complete list of differences between B2B and B2C content marketing, read the full article.

#8: Emotions that make marketing campaigns go viral

The Harvard Business Review wrote a great article on how emotions can make campaigns go viral. Marketing is expensive. If you can make your content go viral, you’ll get more ROI from it.

Here’s what you’ll learn in this article:

  • How to create a viral coefficient greater than 1.
  • How to tie your brand to an emotional message.
  • How to tie your content to the public good.

If you take one thing away from the article, let it be how to create a viral coefficient greater than 1. Without that, your content won’t be going viral.

#9: How to measure your content’s performance

Everything in marketing needs to be profitable. If it isn’t, you can only do it for so long. You don’t have to have a direct profit, but as long as you know there is indirect ROI, you’re fine.

The Content Marketing Institute broke down 6 ways you can measure the performance of your content marketing. They aren’t just looking at direct ROI. They also show you how to measure indirect ROI.

These measurement techniques will teach you how to:

  • Track brand awareness
  • Find out what content pieces are driving the most referral traffic
  • Use social shares to gauge how much people like your content
  • Assess post performance on LinkedIn
  • Assess post performance on Twitter

By using analytics and data, you’ll be able to create content that people want to read and share versus content that doesn’t drive sales.

#10: How to get your fans to create and share content

Creating content is time-consuming and expensive. But what if I told you that you can get your fans to not only create content for you but also to promote it.

I’ve created an infographic that breaks down how to do that. Here are the four techniques I go over:

  • Trust – without your fans’ trust, you won’t get user-generated content.
  • Reach – how user-generated content can help you get more reach.
  • SEO – the more content you have, the more search traffic you’ll receive.
  • Labor savings – how getting fans to create content will save you money.


I know it’s a lot of reading, but if you read the 10 articles I talked about above, you’ll generate more traffic and sales.

If you only have time to read one of the articles, check out #1 as it will help you generate visitors quickly, even if you don’t have an audience. That’s how I grew the KISSmetrics blog. The strategy works for almost any industry.

So, in what other ways can you improve your content marketing?

P.S. If you need a few extra ways to improve your content marketing click here.


  1. Neil,

    That’s great, a list of 10 things which we can do/read to make our content marketing plan even better and execute it.
    Along with Viral content, creating controversial content which is pointing to the wrong side of any niche can also help in better content marketing and getting more shares.

    Actually I also wrote a such post on my 2 months old blog which is pointing to a type of Spam blogging(Started by a blogging guru in india) 🙂 That showed me that creating controversial content can help drive traffic. I started getting more social shares and traffic for such posts.

    Thanks for Sharing
    Happy Blogging and Marketing 🙂
    ~Nitin Singh

    • Nitin, Glad you found the list helpful.
      I like your suggestion about controversial content. It’s very important to be careful on the subject matter of the controversey, however. You ultimately want to the conversation started but you want to avoid offending people.

      If you could share a link to your blog post I would love to read it. I would also love to hear some of the stats regarding social shares and traffic that this post generated. Looking forward to hearing from you.

      • @Nitin m totally agree with you between, @neil i have read all the guide of yours. and truly saying all them are extra ordinary and all of them are like so much for free, just only for to be your reader. 🙂

        Every guide is like for the next level tactics. else time consuming but 100% effective! thanks!

        Altamash Sid
        (personal branding advisor)

  2. Great content. There’s a few here I haven’t read before so thanks for bringing them to my attention. I’ve bookmarked them for later reading.

    • Luke, glad you liked them. Looking forward to hearing more from you. Just out of curiosity, which pieces ones did you find most helpful?

      • Funnily enough, just like Laura the most interesting to me was your guide on understanding consumer psychology. I’ve always been interested in consumer psychology and your guide is probably the best I’ve come across.

        Additionally is there a way I can be notified via email when a reply is left on my comments?

    • I bookmarked as well….the first being #3 – The Complete Guide to Consumer Psychology. Can’t wait to learn from that one! Would love to get into peoples heads.

      And sure, some of the lingo (especially the technology stuff) is a little above me and my head is spinning, I find I always glean something from the articles. That’s the vital part for me.

  3. Parampreet Chanana :

    That’s really a Great Stuff! I am currently not working on some points, i will do them now. i am very happy to see them and anyone whole follow these, will achieve success.

    Was making list for all works for getting success, you made my list longer 🙂

    Thank you!

    • Parampreet,
      Glad you found it helpful. I think the guides will really help amplify your efforts. Let me know if you need any help along the way.

  4. Niraj Kashyap :

    Yeah! I agree with infographics, They really grab others attention much faster than any other thing & alsogetting viral of that infographics means your blog is getting viral…

    I started implementing infographics on my posy, & since then I have increased my blogs traffic. Real & organic traffic which is healthy for my blog.

    Great content, Neil.

    Niraj Kashyap

    • Niraj, great points.

      However, you shouldn’t confuse infographics with success and going viral. There are a lot of variables that go into something going viral. Focus on the content and make sure it really resonates with your target audience.

  5. Inforgraphics are great and they particularly work when you are trying to teach or reveal some sorts of secrets.
    But for other niches it does not work.

    • As the general rule says, there’s no one-size-fits all when it comes to this industry.

      To Neil:

      You neiled(nailed) it again, Neil. I had great time reading your contents. I can’t remember a time that I was bored reading your contents.

      They are beefy, and easy to understand. I wish I had the same skills.

      Spending money for an infographic, you really need to know where, and how to spread it. Without it, I think it’s going to fail.

      • Rose, thanks for the kind words of support. I am glad you find all of the content helpful. I try to make the content as robust and informative as possible so I can help people improve their efforts.

        As for infographics, I agree. You should really focus on getting everything down right before moving forward.

    • Prateek, that is definitely true. However, I am of the firm belief that you can create content and infographics for any industry. It’s all about thinking outside of the box and being creative at the end of the day.

  6. I want to be Neil Patel when I grow up :>

  7. Neil, you always produce great articles like this and great content, but I have a question that I think is a major issue for many business owners. How do you outsource content creation? Not just any content creation, but awesome content creation like yours?

    I remember you once mentioning that you spent a ton of money on content creation, so you obviously outsource some of your content creation.

    I own a firm and I don’t have much time to write. I am busy with clients so my site is always last priority for me. The content on my site is almost non-existent. I would love to do more, but I need to outsource this.

    What do you recommend for business owners such as myself?

    • Joe,

      Ultimately, at the end of the day your content will look as good as the dollars you have spent on it. You should really focus on scaling up and you’ll find that as your resources grow you can hire an awesome designer. That is not to say you can’t find one that is affordable right now. You just have to find the right fit.

      • Of course. I have the resources to hire designers and content developers, but it is still difficult to find an individual or a service that can generate content in line with my strategies and processes.

        Also, the people who have the level of knowledge that I have are either consultants or running their own large business, not writing articles.

        For example, when you had your SEO firm, were you writing all of your own content or did you trust someone else to produce quality content for your firm?

        I guess for me and many others, it is a big step to trust someone else produce content that reflects directly on us so we end up with narrow sites and just rely on paid advertising since we don’t have the time.

        Let me ask a different question. If you would do it all over again, would you focus more on content creation or paid advertising? I know you did a ton of both.

        I admire what you have done. I have no idea how you found enough hours in the day to handle content creation, speaking and clients.

  8. Fredrick Edwin :

    Hey Neil, you posts are really getting better and more informative day by day. Thanks for sharing and posting such good tips, they really help.

  9. Great post. Love the summary format. Really saves me from having to bounce around all over your blog looking for certain posts 🙂

  10. #11 – Read Neil Patel’s blog.

  11. Hi Neil,

    This is a goldmine of information you have shared here. Absolutely wonderful.

    Now I need to make sure I actually do some work today instead of reading all of these articles in one go. Your site is dangerous for my productivity. 😉

    Post #7 really stands out for me. The key points you make regarding the differences between B2B and B2C content marketing are very helpful in themselves. There’s certainly a big stride between the two styles of writing required for the two separate audiences.

    I’m still trying to decide which I prefer writing for.

    Great post!


    • Edward, glad I could help.

      I always tell people to take their time when going through all of my guides, as it requires some implementation and testing.

      I think point 7 resonates with a lot of people because there definitely is a stark difference in marketing tactics between B2C and B2B. I tend to write for both audiences and they are equally enjoyable. I give a slight ends to B2C though 😉

  12. Great article Neil,

    Every time,I visit your blog, there is something to take away.I appreciate the info.

    Thank you, Michelle

    • Mich, glad I could help. Definitely looking forward to hearing much more from you. Also, curious to know what you took away from this article.

  13. Thanks for the info. Brian’s Skyscraper technique is one I am working on now and its great to see you have included this in your list. Make me feel like I’m on the right track.

    • Erik, awesome that we are on the same page. I think the skyscraper technique is often overlooked, which is a shame because it provides a lot of low hanging fruit for content marketers.

  14. Really great guide, thank you 🙂

  15. Muhammad Asim :

    Such a great post. Love to read it and also I will definitely follow it. 🙂

  16. Yeah, nice Article. You have shared all your previously write content in one article. I think this is good idea. You know the concept of content marketing, very well.

    Thanks for reminding.

    • Lissa, I definitely wanted to provide a one stop shop for everyone’s content marketing needs. Let me know which guides are most helpful for you.

  17. my comments are not getting online everytime i put a link on the website column

  18. great insights thanks

    • Charles, glad you found them helpful.

      • samsung s3 mini accesorie :

        Oh my goodness! Amazing article dude! Thanks, However I am
        going through problems with your RSS. I don’t understand the reason why I am unable to join it.
        Is there anybody else getting identical RSS problems?
        Anyone who knows the answer will you kindly respond? Thanks!!

  19. venkatesh khajjidoni :


    Best post on content marketing. No one can’t read all this stuff you have given. I have bookmarked it to read later.May great posts like this comes from you.

    • Venkatesh, glad you found it helpful. I definitely think these guides will help you amplify your efforts. Let me know if you have any questions along the way.

  20. Awesome post. There is always something new to learn in your every article.

  21. Hey Neil,

    Great post (as always) and thanks for mentioning my post 🙂

    • Brian, not a problem!

    • Brian, i have read your post that was mentioned by Neil and i thank you for describing in details how can anyone who has a well written unique article apply this technique to get the most amount of traffic and for Neil, again i repeat my thanks for your article with it’s very useful resources.

  22. Thanks Neil for writing this useful article as i was searching for an effective way to market a new article i have written and i will apply your the skyscraper method.

  23. Mustafa Gaziani :

    Hey Neil,

    Amazing post. Thanks for sharing content marketing tips. I agree with all your points. Yes! Infographic really helps in increasing traffic and links as well.

    • Mustafa, glad I could help. I think infographics are often overlooked in the grand scheme of content marketing, which is a shame…

  24. G’day Neil, Great post, it looks like you took some inspiration from your own advice when writing this post starting with the Skyscraper technique. There is a lot of good info here.

    • Nigel, good day to you too. I am glad someone caught on to that haha. I definitely did incorporate that into this post. It provided a ton of value, as you saw!

  25. Charles Kiyimba :

    Thanks Neil for this great article. I like the technique of infographics which actually I first learnt from you here. But going by the figures of the amount of dollars you spent to create the 47 infographics, it’s really expensive to create them for most bloggers.

    The best way would be for one to design them for themselves. But it requires having good designing skills.

    With my amateurish graphic designing skill (trying to teach myself), I tried to design one infographic and posted it to my site. What I would wish to learn more is how to design winning infographics and how to effectively market using them. You have provided some of the resources to get this info. I would like to thank you for that. Please keep on the good work of sharing with us your tricks.

  26. Lot of reading yes but valued in gold

  27. valuable suggestions from a genius…thanks neil..

  28. Hi Neil,

    I just wanted to send a comment. I am so impressed with the content you have made and just the shear amount of content that is free. Most of this stuff (like the ‘improve your traffic in 30 days’) is just top draw. You could charge money for these articles within themselves.

    Thank you so much and because of this you have made me realise sharing top quality content IS the new SEO. Being accountable, honest and generous to the public is so key. Too many people have the mentality of dog eat dog and so always try to get an edge over the next person. This mentality is beginning to harm people. Your followers need to be respected and cared for otherwise they won’t care for you.


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  30. I’m currently working out to improve my current content marketing strategy when I stumbled through this article. Details are very precise and the thing that I really want to try out first for my site is the infographics strategy you have shared. Thanks for sharing this awesome artice!

  31. Thanks for Very nice article.I am very impressed to know
    about this and i am very impressed with Neil Patel also
    because he always try
    to response every and each commenter and this is the great
    things in blogger. thanks

  32. Naomi Dinsmore :

    Hi Neil,

    This is NOT the best post I have read on QuickSprou. But it is by far the highest valued post I’ve read, EVER!

    Thanks – Guess I’ve got a lot of reading to do over this weekend


  33. In this blogging world content marketing is the key to success and if you’re good on it then no one can beat you.Really nice one neil.Hope to find more such post from you in future.

  34. Hey Neil,

    Wonderful post as ever. I was always having a query in my mind about creating an infographic. You shared some good stuff here which can help me lot to create well-performing infographics.

    Thanks for this 30,000 words guide about content marketing. It will be definitely going to improve me a lot.

    I loved the article written by Brian Dean about “Skyscraper Technique”.

    Thanks again for sharing this amazing post. Have a nice weekend!

  35. Kieren Trinder :

    A good article is no different to a good book, other than being a little more succinct. An article is a form of story telling, but with facts – it needs to be well paced and engage that user emotionally by involving them and giving the impression that it’s something they can accomplish.

  36. very inspiring content. makes me want to focus on doing my content better. 🙂 Cheers

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  38. Wow there are a lot of insights here. I am not so good at writing about my artwork (sculptures) as I am at working with my hands to craft them. I find that stuff hard to do but I guess I will have to try.

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  45. I would like to start making infographics and almost everything mentioned but time is my limiting factor. Some great ideas here though!

  46. i agree , content was so important for every blog even online store

  47. Mervin Melot :

    Excellent comment on the subject of buying links. As long as they are no follow they can still drive traffic to your site without drawing a penalty. Just make sure the whoever you buy them from ensures that they are on sites that are relevant.

    • Mervin, I always suggest creating your own high quality links but if you have to “buy” make sure they are good quality.

  48. Great content. There’s a few here I haven’t read before so thanks for bringing them to my attention. I’ve bookmarked them for later reading.

    • You’re welcome Jaimin! Implement one strategy at a time before you work on the next one. That way you know specifically what works and what doesn’t.

  49. Being helpful to customers and people generally is a good thing and people (and search) will reward you for it. I am inspired to produce good content and value to the web.

    Thanks for your post!

    • The more the sophisticated the search engines become, the more important it is to create high quality content that can get people engaged. Cream always rises to the top 🙂

  50. Amazing post. Thanks for sharing content marketing tips. I agree with all your points. Yes! Infographic really helps in increasing traffic and links as well.

  51. Yeah! I agree with infographics, They really grab others attention much faster than any other thing & alsogetting viral of that infographics means your blog is getting viral…

    I started implementing infographics on my posy, & since then I have increased my blogs traffic. Real & organic traffic which is healthy for my blog.

    • That’s great Jaydeep! People love and respond well to infographics, so definitely worth doing often. Obviously creating your own is the best, you can also share the ones made by other too.

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