How to Increase Your Instagram Engagement by 182%

You may know Instagram as the place for sharing selfies, but it is one of the fastest growing social media platforms with over 200 million users. It gets 15 times more user engagement than Facebook and 40 times more engagement than Twitter.

So, how can you and your company leverage this fast-growing social site?

To help you answer that question, I’ve created an infographic that breaks down exactly what you need to do in order to get maximum engagement on Instagram.

Click on the image below to see a larger view:

How to Increase Instagram Engagement by 182% Click here to view an enlarged version of this infographic.


The one thing I’ve learned about social sites, including Instagram, is that you are not going to see results right away. But if you keep at it, you’ll start seeing traction within six to twelve months.

If you are going to get on Instagram, make sure you link to your website within your profile bio. Sadly, you can’t add links in any other way, but the branding exposure is still worth it.

In what other ways can you get more Instagram engagement?

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  1. Lewis - Marketing Bees :

    Nice article Neil! I cannot quite get my head around Instagram. Perhaps because of the niches I am in. Would you say Instagram lends itself to the more creative niches (food/fashion/arts)? Similar in demographics to that of Pinterest?

  2. First of all neil thanks for this awesome infographic about instagram engagement.
    But it takes long time to gain follower on Instagram but when once you get will get follower journey ahead is good.
    There are 3 tips which is used by me to get followers and works too.

    Choose Clear Focus For Your Account
    Get in Touch With Other Instagram Users
    Keep Your Followers Engaged

  3. Another way to increase your Facebook engagement is to target hashtags that are related to your target audience. Like their photos or even comment on them, but don’t be spammy posting promo comments on their photos. Many times they’ll like your photos as well and follow you.

  4. Nikhil Waghdhare :

    Hey Neil,

    This is a great infographic. Instagram is also a great source of traffic and branding like Facebook and twitter and yours this infographic will help with that.
    Thank you for sharing this… 🙂

  5. awesome, thanks for the infographic. I’ve been looking into growth hacking on instagram and this is definitely a great start. Can i ask you if you used any software to make that infographic?

  6. Neil,

    Love this- and so timely! We’ve had two prospective new clients this week ask us just about this – using Instagram to target a younger demo for their local business. Can’t tell you how helpful these numbers will be… cheers!

  7. Neil

    Despite the fact that you’ve written about how you create consistent contents in previous blog posts, whenever I see your mail I still wonder how you come up with these constant contents.

    Great infographic! More grease to ya elbow

  8. Great infographic!

    We have been using Instagram for a while and we are pretty happy so far with what the results.

    Thank you for writing all these fantastic articles.


  9. Such a Nice Blog Neil. The only bad thing is Your photo will easily forward to others.

  10. Ryan Biddulph :

    Hi Neil,

    I find it neat how engagement rates jump if you post images with a face. People like seeing others to connect with them – or visualize themselves in that same spot – and Like, or click through, or comment.

    That’s the thing; I know that for many of my travel selfies, like the ones I snap here in Fiji, my friends are picturing themselves in my spot. They see themselves living on the shores of Fiji, and become inspired, and click, and chat.

    That’s why the selfie is an amazing thing. It gives others a glimpse into our world and a fantasy to dive in to if they’re intent on living their dream, and if we are living our dream.

    Neat note too about lighter images. I keep mine light but love using colorful, accurate, lighter filters on IG. That little bit extra makes the images pop.

    Now I need daily engagement/posting. I don’t fire up my tablet much but when I do, I’ll snap and post an image or 2 from whatever tropical hot spot I’m living in, at that moment. Time to get more disciplined, to see even more engagement and to gain more traction.

    Thanks Neil. The engagement rates on IG are through the roof because people love getting and giving attention to ideas they vibe with. IG does as good a job as an site in offering tempting eye candy to vibe with said ideas.

    I’ll be tweeting this one.

    Have a great weekend!


  11. Neil, how does one go about spreading content on all this platform.

    For me i stick my self to just two platform for now-reason being that there are just few hours a day.

    This platform are twitter and Google+. Hopefully if I can get a VA then I ll spread my self to this other network.

    Thanks however for your wonderful share

  12. Some amazing stats and tips, Neil. Thanks for compiling so much and presenting it so beautifully!

    Can you explain a little what you mean by the “high background space” vs. “low background space” images? Does that refer to depth of field, color density, “noise” … I’m not familiar with the terms.

  13. I am big fan of your Infographics Neil. this one really great with useful numbers and tips. Thanks Neil For This 🙂 can you list some of good social media tracking services you recommend to use, Neil?

  14. Do you think infographics will work on instagram?

  15. As usual. You have the insight of a mastermind. I love the content you provide.

  16. Hi Neil,

    Again a great post with infographics. I never knew we can do so many things with Instagram.


  17. Fabulous info graphic,Its time to concentrate on my Instagram

    Keep Posting Stuff like this Neil as usual you are awesome

  18. Neil, I’m always quite confused when you write about Instagram considering you haven’t posted a personal Instagram post since November of 2012, Kissmetrics hasn’t posted since October 2013 and Quicksprout doesn’t even have an Instagram account. I feel like most of the time you lead by example, but not in this case.

    If Instagram is so good for brands…why doesn’t Quicksprout have an account?

    • Josh, It really works well for personal branding. I have my quicksprout persona attached to my personal brand so I just use my personal brand for instagram 🙂

  19. Effective use of Instagram can surely deliver a good amount of traffic towards our blog,another super article neil.Thanks for sharing this.

  20. Such a great post with a brilliant infographic,though you take pretty long time to share this instagram tutorial.Hope you’d deliver your next instagram article sooner to us.

  21. Looks like we got to get on this train too … thanks for spelling out the exponential rise of Instagram and why it matters!

  22. Shiva Guru Balaji :

    Hello Neil..Nice info and really useful. Wondering how your getting so much details like this. Really nice. Keep going.

  23. I. C. Daniel :

    Not into Instagram yet but thanks for sharing this helpful information.

  24. Naomi Dinsmore :

    Hi Neil,

    I still haven’t dived into the world of Instagram yet!

    When I do thanks for the great tips.


  25. Neeraj Dalal :

    I have so much followers on my Instagram but i still not use it for my websites promotion . After reading this i will try to make the use of Instagram account for my website promotion. I hope it will help m to draw more traffic on my blog

  26. Of all social networking sites, I gotta say Instagram is my favourite. Beautiful photography and I managed to find many like-minded people 🙂

  27. Great infographic Neil.

    Instagram like the other social channels can be a great time suck if you’re not paying attention, however it’s been a good resource reaching out and engaging with others in your network.

    Will test out some of your high engagement points and see what the results turn out to be.

    Thanks again Neil

  28. Steve Pohlit :

    Great article and stats. One of my clients owns a retail business and has stepped up the use of Instagram for his business. The sales trends are very positive since implementing this one technique. Since he is not yet implementing the other tasks I have recommended, it is clear Instagram is the clear reason more people are coming to his business. Sales have increased 10% over the prior week for three weeks in a row now. Very exciting.

  29. Neil I LOVE this infographic! I’m a food blogger and aspiring writer, and I find that posting on Instagram makes a difference and helps discover other blogs and food-related publications 🙂

  30. I am to far from social media till now,But i have to concentrate on social media for better appearance of my site.As SEO is giving really hard time in marketing 🙁

    • Gracy, you should definitely invest some time to learn it. You’ll find that there is a large opportunity with Social.

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    Thanks a lot Neil for this infographic on Instagram engagement, love the way visual content is presented on QuickSprout! Keep it up. 😀

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  42. Brittany Joiner :

    Love the tips here! Thanks for sharing! Interesting that IG has 15x more user engagement than Facebook. Also, love the ideas for contests and promotions. I see a lot of those on my instagram feed.

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