How to Build Brand Awareness for Your Business

You have many options when it comes to marketing your business. Naturally, you might be wondering where you should start or what channels you should use to achieve the best results, right?

Sadly, there is no one answer because it varies from business to business. To help you out, I’ve created an infographic that breaks down the 6 things you need to look at when building brand awareness for your business. The data I’ve included in the infographic should make your marketing decisions a bit easier.

Download a print ready version of key takeaways from this infographic.

Click on the image below to see a larger view:

How to Build Brand Awareness for Your Business

Click here to view an enlarged version of this infographic.

Conclusion

When it comes to building brand awareness for my company, the method that’s worked best has been content marketing. Although it involves a lot of work, and it takes six months to a year for it to be effective, it’s been proven to provide the biggest bang for the buck.

If you are looking for a way to grow your business’s brand without spending a lot of time, I recommend that you start with social media sites like Twitter and Facebook.

In what other ways can you build brand awareness?

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Comments

  1. Nikhil Waghdhare :

    Hey Neil,

    Awesome infographic. The methods you mention in this infographic is great. I am already using Facebook and Twitter to build brand awareness and try another option also.
    Thank you for this awesome info buddy… 🙂

  2. Ujjwal kumar sen :

    Hello, Neil
    You are right about awareness, I think if any one aware about branding business he or she easily can become successful business person.
    By the way another dashing one from your blog.

  3. V Srinivasan :

    Hi Neil, Excellent infographic. Absolutely, the role of social media is hands on tool to building the brand. Great work.

  4. V Srinivasan :

    Hi Neil, Excellent infographic. Absolutely, the role of social media is hands on tool to building the brand. Great work.

  5. Jasper Oldersom :

    Hi Neil,

    One of the most compelling infographics i’ve seen in a while.
    Social Media is here to stay, so it’s best to maximize the leverage you can get from it.

    Cheers!

  6. Dallas Chisholm :

    Sorry to be anal, but blogging is spelled with two Gs.

  7. Billion also has 2 Ls.

  8. Love all your work Neil (and team), quick question, what are the rules for re-publishing these infographics? I would like to share them on my website.

    Thanks!

  9. Interesting post and data, thanks! I’m curious, can you please let us know what percentage of Instagram users are UNDER the age of 18?

  10. You can build brand awareness into your product.. Making your product so awesome that people value it and recommend it.

  11. Mohit Borisagar :

    Hey Neil

    Thanks for this info(graphic)

    I have question regarding content size, so can u tell me it include all words of particular page(like content in header footer sidebar etc) or only words in main content.?

    Thanks

  12. Alex Gotsev :

    It will be also interesting to see some Linkedin statistics, where users have bigger buying power, than other social media… By my opinion.. Thanks for the post, it is great!

    Regards, Alex

  13. Neil, your content is always good, but you need to have someone proofread it before sending it out. Typos are pretty common, and for detail people, it hurts your credibility.

  14. Abhimanyu Roat :

    1 hour ago, I broke a deal with a guy. Not too personal but now I have decided to stop searching for investors who are usually mean but again become what I have always dreamt of becoming, a self made man. And I am sure your articles are gonna help me for sure.

  15. Agreed re: need for proofreading. While there is probably a lot of good data in there, I found it very difficult to look past the words which are spelled wrong in numerous places: “blogging” and “billions” as already mentioned, but also “millions”. Especially as this post is in reference to content marketing, shows how important the details of the content can be in directing & grabbing a reader’s attention.

  16. Awesomeness!

    I have one question, what‘s the ideal time required to create a brand identity using Social media? 🙂

  17. Very impressive Infographic Neil, Really great info about social media specially Twitter and Pinterest sections. Thanks for your Efforts Neil 🙂

  18. Hi Neil, This is really helpful for someone like me. Trying to figure out everything all at once is not easy.

    I am still on the branding stage, and it takes so much time that I had to put the blogging on hold until everything is settled down.

    Perhaps you can write an article about branding.

    Thanks for the infographic, shared it through all my accounts. 🙂

    • Frankie, I’ll definitely put something together in the future on the subject 🙂

      • Another questions that popped up in my head. Let’s say you first started, how do you actually go about promoting it? 😮

        I mean, waiting for SEO stuff to work is going to take long.
        Facebook Ads is going to cost money…. what doesn’t right?

        Maybe you have already written a post on that, or you have turned it into an ebook already, i am not sure. How do a blog actually generate so much traffic in a short period of time? 😮

        • Frankie, as Neil mentions above a content marketing strategy can take 6 mos or more to get traction. But you can accelerate readership of your blogs by posting articles and other posts in relevant groups on LinkedIn (for B2B) or Google+.

  19. Laura @ Raise Your Garden :

    I think all the people getting obsessive over a few spelling errors need to relax. I mean, who hasn’t made a mistake before? C’mon.

    Of course you don’t want errors, but they happen! Life is imperfect.

    Two things are nagging me…..wow, people spend over 6 hours a week on FB and 57% of businesses use blogging to bring in customers. This tells me that blogging reels in customers like a fish and I just need to find the right lure.

  20. Neil, if you are branding a company for a specific sector, say it makes exclusively: “Yellow Golf Balls” (ok, just an example)

    Do you recommend changing the WordPress title for the ENTIRE SITE to those keywords?

    Right now we just use the company name for the wordpress site title and do keywords by page.

  21. Ryan Biddulph :

    Hi Neil,

    #1 – Thanks for being human, publishing an IG with typos, and teaching people, you get what you choose to see.

    You see, I’d have noted the typo here but in a funny, good-natured way, because we’re all human and make mistakes. That’s why I’m living in paradise, and why you are a happy, successful guy too. We see good, provide high energy feedback, and get really neat results.

    Folks, tune into the good, accentuate the positive, be helpful and thoughtful, and maybe you’ll be like Neil one day 🙂

    #2 – Thanks for this powerful IG. Social is beyond huge for building your brand. As is blogging. NP, I noted you in a recent post – 13 bloggers you must follow – because I’m building much of my brand and online presence around how you do things; building relationships, forming bonds and creating massive value too.

    Blogging rocks. It’s content central for your customers or readers, a place where you can publish a smorgasboard of top shelf content through multiple channels.

    Social is maybe the ultimate brand building channel after blogging. Social sites help you maintain transparency, and to build your brand seamlessly.

    Thanks for sharing your insight Neil.

    Carry on my friend.

    Tweeting in a bit.

    Ryan

  22. Todd33Qmcluu :

    Hi Neil,

    Under SEO, I would appreciate it if you expand on

    1. Keywords can only do so much

    2. 16% of searches are never seen

    Todd.

  23. Neil, this is brilliant. Before designing brand awareness campaigns, all marketers must identify where there target audience is spending time online.

    Social platforms are great to start building awareness. We can also use contextual display network advertising, to get in front of our niche. Some time back, I did a post on how to do that.

    http://www.ncmborz.com/blog/amplifying-brand-awareness-google-display-network-advertising-campaigns/

    Always a pleasure, reading you blog.

  24. manish kumar :

    Thank You so much Neil for this Infographic 🙂 🙂 Awesome.
    I just want to know why you didn’t include Google+ , as i can see i am getting good traffic from there…

  25. Hey Neil,

    I always love your blog posts. They are to the point and help my business grow. I always look for organic growth in my business. I need your advice with my FB and twitter page. We provide a SaaS platform to college festivals and events to help them reach to their true potential and achieve great success.

    Thanks in anticipation.

  26. Gregg Owens :

    Hi Neil,

    Great infographic!

    You know what I would like to see as a post? A case study of a real life business. A case study that shows:

    – How they grew their brand.
    – How they chose marketing channels.
    – Exactly what they did with SEO.
    – How they outperform their competitions.

    A case study that ties in everything that this blog goes over so readers can see the real life application.

    Would be even better if this was a participant of the University section of this site?!

  27. This is not only for Brand awareness but also huge concepts for Social Media 🙂
    Which one is more effective?
    Personal social media profile or Companies Social Media Page.

    Like as:
    facebook.com/name of the CEO
    Or
    facebook.com/webcully

  28. Rob Montgomery :

    Thanks for the information! I think, it helps to grow my business.
    I love your blog posts. 🙂

  29. Hi Neil,

    Fantastic infographic. Thanks for sharing.

    I’d like to add podcasting to the list. With over 1 Billion podcast subscribers in just iTunes alone, it is a powerful way to get your message out, increase brand awareness and position your brand / company strategically.

    Podcasting has been of tremendous value for my brand and business. A lot more entrepreneurs and business owners should harness the power of podcasting to promote their valuable products and services.

  30. Thanks for sharing this great article. This is the most effective way to know and learn about how to build brand awareness for your business. These will be very helpful and useful. I had fun reading this and many great insights here. I will share this information with my friends and they will certainly love to read this. Very informative, I’ll definitely give these 5 stars.

  31. Thanks for the infographic Neil. It just goes to show that while we might be focused more on producing content, how important and how much work is involved to get that content noticed by others.

  32. Nice info-graphic once again.

  33. No doubt social media sites have great potential to get exposure and build your brand. Facebook, twitter and Google+ are most popular social networking sites which I believe all businesses should use.

  34. Linus Kamati :

    Thanks Neil, very impressive. Please share insight on the importance of ‘branded email signatures’ in an organisation.

    Cheers

  35. Tanveer Kazi :

    Hey Neil,

    Thanks for sharing wonderful piece of information. I’m myself fond of being getting noted on Social Media (Being a Star 😉 lol) and I do the same for my websites/articles. I always love to read Quicksprout blog, as more and more info about improving business is shared. Love you! Keep posting.

  36. Paul Anderson :

    Very nice info-graph. I didn’t know that much about instagram. definitely worth trying this platform as well.

  37. Neil,

    Thank you for your wisdom! I’ve been learning a lot the past weeks. Time to apply everything!

    Kudos!

  38. Love your infographics. They are really straight to the point! You always give me something to think about

  39. Hi Neil, thanks for this compelling infographic! One question: Is this US data or global or a combination of both? Many thanks!

  40. Yes, we have many options when it comes to marketing our business and social media plays an important role to increase business’s brand. It is the best way to build customer relationship as well as increases web traffic and search engine ranking. Helpful infographic.

  41. This is great! I’m happy that I discovered your blog. I’m at the beginning and it helps me alot promoting my business

  42. Hii

    Great infographic…Lot of info to take in…thanks for sharing

  43. Exceptional infographic! Unique, meaningful content!

  44. Neil,

    You are an inspiration for us all. Thank you again for this great share.

  45. Lee @ MaidSavvy :

    Hey Neil,

    Thanks for the info, we are currently working on building our audience. I have been seeing links to your articles on reddit.com/r/entrepreneur and all of your information has been super helpful. I appreciate all the time you have put into helping the little guys like me!

  46. Another way to build brand awareness is to use what people use the most in their daily life : their smartphones! Indeed, there are applications for everything nowadays. If you take the example of the augmented Reality technologies, they can change the way people purchase. I am thinking of LogoGrab, an app which enables you to take a picture of a logo and connects you automatically to special platform where you can find promotions, special features, valuable contents, branded gamification, share an opinion…and it’s free for the consumers! It’s also a capital gain for brands. Indeed, nothing is more important than a good relationship with the consumers. With LogoGrab, they can communicate through valuable/sharable contents, to measure people’s opinions about their products, to measure the effectiveness of their offline campaigns and so one. As you said, a brand should be consistent so that it can stay in the people’s mind when they are ready to buy. And with LogoGrab, it’s as easy as 1,2,3 !

  47. Hi Neil, I think it would be great if you can write a new post on using SEO for creating brand awareness. Great info-graphic, kudos!

  48. Hi Neil, great infographic. Social Media is by far the best way to build your brand. Thanks for the share

  49. Thank you so much for these information.

    So we can grow traffic as well as money from these social media websites .

    🙂

  50. Fantastic stuff! The suggestions across the website are extremely helpful and the infographic in this post probably tops the list. Thanks for the help, Neil.

  51. It will be also interesting to see some Linkedin statistics, where users have bigger buying power, than other social media… By my opinion.. Thanks for the post, it is great!

    Best,
    Luke

  52. Shannon Xerri :

    I’m envious. Seems like every time I come back to your website you have a new interesting thing for me to read. How do you stay so motivated? Do you research all of these posts before posting?
    Long island maids

  53. Thank You so much Neil for this Infographic ? ? Awesome.

  54. Thanks for the guidance you share,
    This is very useful for my blog that her visitors is still small,
    I hope that after following this guide Visitor my blog can be increased

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