Why You Shouldn’t Hire a Marketing Consultant

I started out in my career as a marketing consultant, and I was so good at driving traffic to websites that I was able to grow my agency to millions of dollars a year in revenue.

To this day, even though I’m a software entrepreneur, I still get bombarded with offers to be a marketing consultant on my Neil Patel site. It happens so often that I literally get over 1,000 inquires a month from companies like yours who are looking to hire me.

leads

Even though I have a great track record at driving traffic and sales and I have raving reviews from clients, I’m telling you that you shouldn’t hire me, or any consultant for that matter, to help you with your marketing.

Thinking about hiring a marketing consultant? Check out these 3 reasons that will tell you why you shouldn’t hire a marketing consultant.

Why?

Because a consultant isn’t going to give you the results you are looking for. Sure, consultants can help you grow your business, which I will get into later, but chances are you’re not ready for a consultant.

Here’s why you shouldn’t hire a marketing consultant:

Consultants aren’t miracle workers

A lot of small and medium businesses hire consultants because they are looking for miracles. I hate to break it to you, but no consultant is going to take a business that is doing very little in revenue and quickly turn it around.

See, consultants are “consultants” for a reason: they specialize in one thing. In this case, they specialize in driving traffic to websites. But if you have a bad product, a low converting site, or an offer that just doesn’t make sense, driving thousands of visitors to your website won’t fix your business.

In other words, you need to figure out how to create a sustainable business on your own. That’s what being an entrepreneur is all about. If it were easy, everyone would do it instead of working 9 to 5 jobs.

You can’t build a skyscraper without laying the foundation

Creating a business is like building a skyscraper. If you tried to erect an 80-story building without laying a solid foundation, you’d create an unstable structure that would collapse.

The same goes for your business. Without a good product or service offering, your business is bound to fail. To prevent that from happening, you need to figure out how to create a business model that allows you to get paid for solving other people’s problems.

Don’t worry, your business doesn’t have to be unique. It just has to be different. For example, when I started my agency about 10 years ago, I wasn’t the first in the space. The difference was that my team only took on a handful of clients so we could offer personalized services, while our competitors focused on taking on as many clients as possible, offering cookie-cutter services.

Once you figure out a business model that works for you, marketing your business will become much easier. Even the best marketers can’t turn around a shitty business, which is why you need to focus on creating a great product or service before you talk to a marketing consultant.

You need to walk before you run

Consultants are expensive, and you don’t want to pay them to twiddle their thumbs. You want to be able to move extremely fast when you bring them on as you are either paying them by the hour or have them on a monthly retainer.

In order to ensure that a consultant can help you grow your business at a faster pace, you need to be prepared. Handle all of the basics and test the waters.

In essence, you have to try to market your own business first. From optimizing your code for search engines to building your social media profiles and implementing your content marketing, you need to test these initiatives on your own.

Here’s what I recommend you do:

  • Optimize your code for search engines – on-page SEO isn’t rocket science. There are a lot of guides out there, like The Beginner’s Guide to SEO and The Advanced Guide to SEO, that will walk you through the steps you need to take.
  • Speed up your site – the slower your website, the fewer conversions and less traffic you’ll get. Google Pagespeed can help you boost your load time.
  • Start a blog – content marketing is a bit tricky as it requires a lot of creativity. Nonetheless, if you read through this content marketing guide, you’ll be off to a great start.
  • Interact on the social web  creating social profiles isn’t enough. You need engagement. Without it, you won’t be able to convert people into fans and customers. Start using tools like Buffer to kickstart your social media efforts.

If you aren’t able to do all of the things above, you can always hire an intern or a college kid to help you out. Again, don’t look for a consultant. Look for someone who is:

  1. Technical – able to make changes to your website.
  2. Good at reading – able to follow the guides I linked to above.
  3. Good at following instructions – able to implement the steps outlined in the guides.
  4. Fast at executing – able to work efficiently.

When to hire consultants

Once you test the waters and try to grow your business on your own, you can consider hiring a consultant. Make sure you hire him or her for specific tasks instead of all your marketing needs.

Why? Because consultants are specialists, which means they aren’t good at doing everything.

For example, Crazy Egg was getting traffic, but not enough customers. So, we spent $252,000 on conversion consultants in hopes to convert more visitors into customers. We went through a few consultants, but eventually we were able to make things work.

Once we got our conversion rates high enough, I knew that PPC would be profitable. So, I hired Growth Pilots who were able to scale our paid acquisition to over 6 figures a month within 60 days and made the campaign highly profitable within the first 30 days.

At KISSmetrics, we had different problems. When we started off, we needed more traffic. We knew content marketing would work, and we even started a blog. We just didn’t have enough time to execute the whole plan. So, we hired Jon Morrow for a few months, who recruited a few writers and kicked off our content marketing efforts.

And, just like you, I’ve also hired consultants when I shouldn’t have. Only recently, I fired an affiliate management company for Crazy Egg. They were supposed to create and run an affiliate program, but they did a terrible job. But I can’t blame them because I broke my own rule. I did very little research into affiliate marketing before I hired them. Because I didn’t test out the waters, I was wandering through an unknown territory.

Conclusion

If you are looking to accelerate your growth and you know where you can use help, you can always consider reaching out to a consultant. But if you are looking for someone to solve all of your problems and turn your business around, a consultant won’t be able to do much for you.

When you talk to consultants, be careful because most are just in it for the money. The reason I did so well as a consultant is because I only took on customers I knew I could help. Sadly, most consultants don’t follow that rule.

Do you think you should hire a marketing consultant?

If you want to break through to real profits online, you need some serious firepower. For a limited time I’m sharing some select tips and tricks Amazon, Microsoft, NBC & Hewlett Packard paid thousands of dollars per hour for, FREE.
  • The step by step guide to monster traffic generation
  • The how-to guide for increasing conversions on your website
  • 7 Cashflow killers your analytics tools are hiding from you
     
 
100% privacy, I will never spam you!

Comments

  1. Scott @ Kawntent :

    Hi Neil – I totally agree. You really need to get all of the basics out of the way to set yourself up for success.

    That being said – if you do have a good base to grow from, an outside set of eyes that is laser focused on getting you great traffic can really help almost every business!

  2. Hey Neil,

    I agree with you. Consultant are important for growth, but if you have to solve the big problems you are facing then need to hire an expert to do all this things for you.

    Thank you for sharing your view on this topic Neil… )

  3. Rohit Palit :

    Hi Neil,

    Great post overall, it’s good to know about your experiences using consultants. But, I think it’s bit too much of generalization when you say “why you shouldn’t hire a marketing consultant”. Sure, 90% of the available ones are crap, but if someone chooses one of them without prior research about the field, you can’t really blame anyone else apart from them.

    Also, considering the fact that marketing agencies usually cost much much more money per month or by the hour (because more than one people work on your site), consultants aren’t actually that bad if you need help with a specific thing within marketing (for eg. traffic generation). After all, who’d hire a CRO-expert filled agency instead of Neil Patel if their main goal is to generate more traffic? 😉

  4. You are said to my mind reflection that i realized 4 months.
    This article is very important those clients a Marketing Consultant=$$$$
    At last Thank”s Sir 🙂

  5. Ivan Kreimer :

    This is one of the best posts I’ve ever read on your site. No BS, just 100% honesty. And this is what real consultants do: they offer honest advice, just like a friend would. I wish every consultant could do the same.

    Thanks for the post, Neil.

  6. Hey Neil,

    I’d be interested to hear how you came about GrowthPilots. I’ve never heard of them and their website is bare bones, and clearly not their main converter, hence my interest in how they positioned themselves in front of you.

    As you well know, outreach is oftentimes the hardest part of creating a startup – so share the deets, eh? How’d you hear about them?

  7. Hello Neil,

    You hit the nail, well as like every other blog reader of your’s I too agree and appreciate your advice and this great article 🙂

    I just want to add up few things regarding hiring a Consultant from business owner point of view. Until unless you are very much sure on what you desire from a Consultant and set expectations on ground reality (instead of setting goals on hypothetical figure’s) is certainly not going to work.

    To summarize your post I can conclude it as business owner do need advice from consultant’s, but it would be much better instead of just hiring a consultant who is good at single niche look for someone who have multiple skills overall and can provide better advice as a consultant.

    There’s also one important aspect why business owner needs help from consultant’s or other companies especially for SEO they can’t take risk of investing there time on learning and implementing SEO by their own.

    I definitely agree they need to learn and do it DIY SEO but if they can find a reliable person it will be additional boost to their time investment and can be beneficial for business too. What you say?

    Cheer’s

  8. Michael Bely :

    Neil,
    Thanks for the post based on your own experience.

    Taking a client whom you can really help (or hiring a consultant that you can get a use of) is a good advice.

    At the moment I have a client whom I deliver a very relevant traffic. But it is all in vain for my client since his website simply does not convert.

    Trying to explain him basics of conversion optimization (even more basic and obvious than http://www.quicksprout.com/2014/04/21/the-definitive-guide-to-conversion-optimization/) did not have any effect. He still blames me for the kind of “bad traffic”.

    I think I will have to fire my client 🙂

    Thanks again for the article.

  9. Farcas Gelu Danut :

    Good job, sir! Tnx! 😉

  10. Sarah Brown :

    I’m a digital marketing consultant, and I respectfully disagree with the sweeping claim that hiring marketing consultants are never a good idea.

    Early stage startups and marketing consultants are perfect matches, in my opinion. Great startups usually can’t afford to hire full-time experts out of the gate, but they can afford to pay for an expert marketer who can work as an “in-house asset” to deliver on measurable goals. The right consultant– one who works with you as if they were an employee, who has already worked with dozens of other startups and helped them accomplish their goals across various market segments, is a fantastic choice. They can also help you build out the foundation elements that you mention in the post. Hiring an “intern” or “kid” can waste a lot of time and money. It’s far better to find a marketing consultant with reasonable rates who will get it right the first time.

    I completely agree that a lot needs to happen before a company can bring on a marketing team (just as a lot needs to happen before they hire a sales team). An excellent consultant can and will work with you to identify and build out assets you need, and/or advise when you need to improve other aspects of marketing than those they specialize in (ex/ fixing broken SEO on their website, hiring a design consultant to improve landing pages, etc.).

    As a digital marketing consultant myself, I feel your pain–there can be a lot of difficulty involved in getting the right fit and/or person on board. But the solution “do it yourself or hire a college intern” can be a lot more painful than taking the time to find the right consultant. It’s important to know and research what you’d like to get out of your consultant relationship before hiring anyone. Do a trial project, and set measurable goals a consultant needs to deliver on, including execution (not just strategy). Find someone you trust, and can treat like an employee, when you just can’t afford to hire one full-time. I’d love to do a podcast or interview with you sometime to talk about this further.

    Sarah

  11. Sarah Brown :

    I’m a digital marketing consultant, and I respectfully disagree with the sweeping claim that hiring marketing consultants is never a good idea.

    Early stage startups and marketing consultants are perfect matches, in my opinion. Great startups usually can’t afford to hire full-time experts out of the gate, but they can afford to pay for an expert marketer who can work as an “in-house asset” to deliver on measurable goals. The right consultant– one who works with you as if they were an employee, who has already worked with dozens of other startups and helped them accomplish their goals across various market segments, is a fantastic choice. They can also help you build out the foundation elements that you mention in the post. Hiring an “intern” or “kid” can waste a lot of time and money. It’s far better to find a marketing consultant with reasonable rates who will get it right the first time.

    I completely agree that a lot needs to happen before a company can bring on a marketing team (just as a lot needs to happen before they hire a sales team). An excellent consultant can and will work with you to identify and build out assets you need, and/or advise when you need to improve other aspects of marketing than those they specialize in (ex/ fixing broken SEO on their website, hiring a design consultant to improve landing pages, etc.).

    As a digital marketing consultant myself, I feel your pain–there can be a lot of difficulty involved in getting the right fit and/or person on board. But the solution “do it yourself or hire a college intern” can be a lot more painful than taking the time to find the right consultant. It’s important to know and research what you’d like to get out of your consultant relationship before hiring anyone. Do a trial project, and set measurable goals a consultant needs to deliver on, including execution (not just strategy). Find someone you trust, and can treat like an employee, when you just can’t afford to hire one full-time. I’d love to do a podcast or interview with you sometime to talk about this further.

    Sarah

    • Neil I have to agree with Sarah on this one. A lot of start-ups need to spend most of their time on product development and funding in the very early stages. Because of this, most will simply not have the time for a DIY approach. In those cases, bringing in a consultant to help lay down the strategic groundwork can really enhance that organization’s prospects down the road.

      Now, that isn’t to say that ALL marketers are built the same. Some are excellent and some really really suck. This is an important point as it does diverge from your claim that “marketing consultants are specialists.” Some marketing consultants are specialists, but others are generalists. Also, some are really good at tactics while others are better at providing strategic guidance.

      I think I draw the line when you said “If you aren’t able to do all of the things above, you can always hire an intern or a college kid to help you out.” How can someone who doesn’t know marketing help your business with marketing? This completely assumes that the start-up has a sounds marketing in place (which to me is a very dangerous presumption!).

      Because your advice is so incredibly valuable to a lot of start-ups out there, I hope there’s some follow-up content from you on this topic explaining when start-ups should consider marketing help and how to find the one’s that aren’t in it for the money – as I said before, marketing consultants run the gambit, and some are authentically looking to help out.

  12. Shawn Gannon :

    Your blog title is misleading and doesn’t support what a consultant can provide to a company. Most qualified consultants will admit to not being an expert in all areas of usual company business. But in my experience, some company executive teams are under-qualified to determine there own vision and mission to move business forward. Weather that be through wrongly appointed executives, or through mere attrition of doing things status quo for to long. Consultants can bring vast expertise to kickstart a company’s direction from inception. Sometimes that all that is needed.

    I disagree that all businesses should define their own path prior to consultant assistance. Sometimes it is just necessary. Just be wary of consultants who say they can do it all. Compartmentalize their exposure based on consultant’s strengths.

    • Shawn, thanks for sharing your points. You have some good insights.

    • Michael Akinlabi :

      Ah! Neil is not only a CEO, he knows how to write headlines that capture peoples’s attention too.

      Ever seen a controversial post backed up with points before?

      This is an example.

  13. Ryan Belong :

    Thank you Sarah!

    Thank you Neil.

  14. Hi Neil,

    I think you missed some important points. A good marketing consultant will look at your product and service. If it’s poor they will tell you. Their effectiveness isn’t based solely and more traffic or higher conversions. Their goal is to make you more money.
    Marketing consultants want their clients to be successful. This is how they grow their client base. When you have to use a caveat that “hey I sent them more traffic but they didn’t make any more money”, I doubt that would be a glowing revue.

    • Keith, great points. Thanks for sharing 🙂

    • Michael Akinlabi :

      I think you got it all wrong. Neil is talking to companies, not consultants.

      I believe he just want to make the job easy for consultants.

      He’s simply advising business owners to have a great product (the foundation) in place before going ahead to hire a consultant.

      Michael Akinlabi

  15. You don’t need a consultant, but you might need a guide, a coach. When I take on a client, I ask them to assign a marketing associate so that I can work with them to “do” the work (thus not paying the consulting fees) while I keep them on the right strategy and the right track.

  16. This is a great honesty and a valuable read… a serious call to look into our products whether they worth or not. Is there any market demand for our services or products. Are we following the crowd only or we can make a difference.

    Thank you for excellent tips.

    warm regards,
    khurram

  17. Nice post! Thanks Neil!

    Here’s my two cents…

    The business owner’s mindset is a critical role to consider here. If they’re looking for a quick fix and a miracle worked, then chances are good that they’ll just get disappointed.

    However, if they’ve already established their business’ foundation and are hoping to learn the tricks of the trade and are still willing to put in the hard work, then looking for a consultant’s one of the best ways to go about it.

    Jimmy R.
    Freelance Writer
    http://guildofbloggers.com

  18. This is a wonderful example of sales copy.

    An entire post about not hiring marketing consultants that is actually a marketing pitch to hire marketing consultants.

    Masterful.

  19. John Zakaria :

    You are totally right Neil, You can’t build a skyscraper without laying the foundation, there is no one can solve every thing, consultant will never make different if my site have low quality content,services or products that will lead to low CTR and High bonce rate. Great Post Neil 🙂

  20. These are no rocket science. All you need to assure is that all the steps are done perfectly. Then copy the method again until you get the desired result.

    Thanks for the clean instructions.

  21. What a silly and thoughtless post. I, as a marketing consultant would NEVER be called into a company do “speed up a site”, “increase traffic” or “do social media”, that is an interns job. the job of a marketing consultant is to brand and determine the overall driving strategy of the company, not the mundane tasks you mention in this blog post. I am overall happy with your posts, but not only did you miss the mark on this one, you will probably lose about 10% of your audience because of this thoughtless post.

    • Jeremy, I beg to disagree. In my experience I have found that those “mundane” tasks are what drive day to day success.

  22. Ryan Biddulph :

    Hi Neil,

    I dig it, and the one point folks need to embrace is this: start marketing your business by yourself to learn the fundamentals.

    From that point, you can get the basics down. You have enough savvy to spot skilled consultants from those who aren’t skilled. You’ll learn how to spend money, and when to hire, and when not to hire.

    Right now on my blog I’m going through design issues. I mistakenly updated my theme, and erased customizations made by my designer/developer. He’s made a few changes, and me, a few more but I still need to adjust a few things to get all right.

    I spent a few hours this morning learning more about coding, and CSS, and themes, because this will give me the know how to either do things on my own or give my developer a clue or 2, of how to fix the issue, so he can remedy the situation quickly when he’s uber busy with other clients.

    The fundamentals. Gotta learn them to really rock out this online bit, and to know what you need help with, and who to hire, on the marketing end. As you said, without having all of your ducks in a row a marketing consultant may boost you ego but he or she won’t grow your business if you haven’t taken care of your business from all angles outside of your marketing.

    Once you have everything down pat, and feel like a consultant could help you take your biz to the next level, then feel free to hire. Before that point learn your business inside out and develop a strategic plan to grow your venture.

    As for the annoyed marketing consultants commenting above, guys, thank Neil for touching a nerve. He’s just exposing some lack of belief you have in your abilities, or some lack of clarity in your choice of profession.

    I learned this one the hard way; when someone annoys me, or I call them stupid, or tell them that they missed the mark, I should have thanked them, for they exposed some anger related to lack of belief or clarity in me, that could only be fixed when someone appeared to challenge me.

    If you fully believed in your marketing consultant business and were clear in your choice of work this post wouldn’t have bothered you at all 😉 Then you wouldn’t fear losing business or clients when an authority writes such a post – as you obviously do – and you can carry on and smile, and of course, grow a thriving biz.

    Just a nice little lesson, courtesy of Neil.

    Thanks Neil, awesome post, and I’ll be tweeting shortly.

    Ryan

  23. David Novakovic :

    I’ve just had my first client who I thought to myself: “they really need a PM to get all the ground work in place before I come in here”

    A lot of stuff to be set up, the bare basics that need to be done. If you’re going to pay me as a consultant, do it for the right reasons, for the insights etc.

    Unfortunately I’d feel a tad rude telling them to go hire a wordpress guy etc, so trying to help them in the right direction.

    Now, do I send this article to my senior contact there or not… haha.

  24. Thanks Neil,

    This post is going to be very helpful. I thought of hiring a consultant, but now I have a few items that I have to work on before I should or need to hire a consultant.

    Bryan

  25. Michael Akinlabi :

    You see, the Internet Marketing World is so complicated. You started out as a consultant and now you’re hiring consultants.

    This shows nobody knows it all. To me, it means the door is always open for new individuals to come in.

    I see myself creating a marketing agency and climbing the ladder.

    I will like to say this is an inspiration post.

  26. Hi Neil,

    I know many businesses believe that marketing consultant has magic wand which helps you to grow your business quickly, but that’s a wrong assumption. Marketing consultant can point your business problem and work to correct it but it does take time.

  27. Thanks Niel,

    I always love your sharing.

    How do you think about making a Market Research guide? I’m sure that a lot of people would love to dig into this topic too.

  28. Jear Sederio :

    Great post and very true Neil! The one important thing I learned about entrepreneurship is that you need to know marketing in and out to be successful. relying upon marketing firms doesn’t bring great results for one known fact–they can never know your target audience more than you do (or they shouldn’t). Therefore, the best marketer should be the owner, as they should know everything possible about their target market and product.

  29. Kapil Heera :

    Hello Neil,

    i think marketing consultant can help to grow your business.

    Regards
    Kapil Heera

  30. Naomi Dinsmore :

    WOAH Neil you are super honest –

    You are an obvious industry leaders. I guess you could say…”you are kind of a big deal”…

    And what I love is that you don’t shove sales, sales , sales down your visitors throats.

    I would be so easy for you to always be promoting crap like… “hey I’m Neil, hire me for half price, this week only”.

    But you just keep it real, honest and use a lot of common sense.

    Thanks, Naomi

  31. Ashraf Kamal :

    I don’t need to hire one for my works as its too small and economical. But your points are valid it shows how why and why not a company should hire marketers. Thanks for information, keep it up.

  32. Gregg Anderson :

    Long-time reader & fan, but I disagree with you here, and I agree with you, too. Hiring a marketing consultant right out of the gate is a bad idea if you are going to have them do marketing work for you, but having them in an advisory role is a whole different story.

    Most small-time entrepreneurs that we help simply don’t know where to begin — where to invest their time and resources.

    And — if they are ready for a marketing campaign, we can at least advise them on how to get things setup, and what their messaging tactics should be + review their creative/ verbiage/ brand tone & voice.

    But, I agree with you on hiring a consultant to take on the more aggressive work. I’m helping a company with $21.7mm in funding w/ their AdWords campaign. None of their internal marketing staff is trained on AdWords, so in this case, it made sense to hire me.

    Respectfully,
    – Gregg

  33. Marie Williams :

    Neil,

    Another great piece of advice. Always test, test, test! I think it would be awfully foolish to approach a marketing consultant without having some hard data to show him/her right from the beginning.

    We’re also a big fan of Jon Morrow over at Pushing Social. Great guy with golden advice. Thanks for another great post!

  34. Jasper Oldersom :

    Great advice Neil!

    Only go for consultancy if you know exactly what you want to improve on. $252,000 on conversion consultants though..whoa!

    All worth it if will make your company millions more in profit though.

    There sure goes some money around in this business 😉

  35. Chris Evans :

    Nice post Neil! What do you do with all of those inquiries? Do you refer them out?

  36. Neil, any ideas where is the best place to find and hire an intern or a college kid?

    Thanks,

    -Ricky

  37. Vijaya Kumar :

    Hi Neil,

    This is one of the best article, I have read, where the writer logically builds his case, after making a controversial headline. Simple language, no MBA jargon makes this , to be understood , generally by anybody.
    Thnks for the nice post, where I learnt quite few new ideas.

  38. hcg weight loss injections side effects :

    – You can enjoy your willowy physique for your life, the weight you lose is not temporary and muscle
    tissue is not damaged as well. If you are suffering from heavy body and need to lose weight fast ,
    check out the site to learn how to lose weight. You will by no signifies be distressed by your double chin as well as your extra fat whole body because of the simple fact you have HCG
    without the need of dangers.

  39. Lawrence Mak :

    I think for most internet marketers, they have tight budget for expenses, they do not have much money for advertising or even hire marketing consultant.
    What can you advice them?

    • Lawrence, I would to learn as much as you can on your own. You’ll see that there are a lot of resources that can help you attain new heights 🙂

  40. Yes, I do believe that marketing consultant should be hired as it will help a company to focus on their primary target, customers.

    However, everyone in the company should contribute a little in marketing efforts.

  41. Pierre Lechelle :

    Hey Neil,

    I fully agree with you. I think companies should experience and understand the market before hiring consultants.

    However, there is some fields where “early-consultants” can be helpful. Let’s take an example with Analytics tools. I see plenty of companies who completely miss the point of setting up properly these tools. They often end up with inaccurate data that lead to wrong decisions.

    Hiring a consultant to help them setup these Analytics tools could help them to get data-driven early.

    Analytics tools are only one simple example, but there is more example where consultants could be helpful during their early days.

    When speaking of consultants, I’m not talking about people who charge $1k per hour. There is plenty of cost-effective consultants who can help companies bootstrap new channels (or setup Analytics tools).

    Thanks a lot for sharing your thoughts

    Pierre

  42. financial advisor boca raton fl :

    The customer gets a product they are interested for an incredibly low price, and
    the advertiser gets a valuable lead. Then based on that, decide what will be
    the best way to handle the accounts and finance
    of your business. If you owe a lot more than $10,000 or you
    still can’t afford to make the payments with an installment agreement then move
    on to amount 3.

  43. celebrity nordstrom dresses for women :

    Yellow bridesmaid dresses are great for summer and spring
    weddings because they add flair and class to your wedding.
    There you have obtained it 4 aboveboard to attach to consideration in affiliation to in might maybe
    need of Herve Leger V guitar neck Bandage Dress Black.
    The multiple choice area makes up about 60% from
    the section’s score and also the simulations account for 40% of the
    score.

  44. Excellent blog post, i was looking to hire a consultant, this taught me to be more thorough in my approach, hiring a consultant isn’t after all an all included solution.

    Question , how much did you hire the content marketer for that few months?>

  45. Jarreau Wiles :

    As an aspiring marketing consultant/strategist I have to grudgingly admit there are some great points. If you are having boundaries and time constraints, going with a consultant is great. As you mentioned, it should be done when you have gained sufficient knowledge in that particular realm and cannot proceed efficiently. I know the title is more so for search ranking, but marketing consultants should be hired at certain stages. In my opinion, to ensure piece of mind, it would be better to hire a consultant through word of mouth. This way you can get a feel of the consultant’s moral compass based upon fellow business testimonials.

  46. Terence, Leong :

    That’s a great post, Neil. 🙂

  47. Nick Bentley | Bentley Capital :

    Neil-
    Great post.

  48. definitely.dpi.me :

    Hi I amm so excited I found your bloog page, I really
    found you by error, whikle I was browsing on Bing
    forr something else, Regardless I am here now and would
    just like to say thank you ffor a marvelous post and a all round
    exciting blog (I also love the theme/design), I don’t have time
    to browse it all at the moment but I have bookmarked it and also added in your RSS feeds, so when I hae time I will bbe baack to rewd much
    more, Please do keep up the excellent b.

  49. Shaqir Hussyin :

    Hey Neil,

    ” The reason I did so well as a consultant is because I only took on customers I knew I could help. Sadly, most consultants don’t follow that rule.” This is golden.

    Still, I want to hire you as my marketing consultant as your advice on my site SoloAdsAgency.com already helped me increase conversions 🙂

    Shaq

  50. kathleen lehane :

    Neill I could not agree more. I am in the middle of a dispute with Joe Martinelli of Blue Razor Domain Solutions who has scammed many innocent people out of thousands of dollars.
    My bank now wants me to provide them with a letter from a qualified merchant written on their letterhead detailing or confirming that i did not get or receive the services specified in the contract and that is was not completed by the date specified in the contract. They are giving me 10 days to provide this information. If there is any way you can look at the material I provided the bank and give me your honest opinion if this is something that all marketers do to their customers. I truly need some help, if not you can you direct me to someone who can help

  51. So happy I stumbled across this and checked out that google sitespeed test. My site is so slow!! 🙁 I need some major help in that aspect! Thanks for sharing these great tips on getting started! Appreciate it!

    Lauren Jade
    Lauren Jade Lately
    simplify life, maximize happiness

  52. I just have one question. You mention firing an affiliate management company that did a terrible job of setting up an affiliate program for CrazyEgg. You also mention that you blame yourself because you hadn’t done your homework.

    I’d be interested to know how you know that the management company did a terrible job. As you said, you were in uncharted territory yourself, so are you sure that company did such a bad job or, could there be another reason why things didn’t go as expected?

    Was your determination that they were doing a terrible job made after you’d managed to do some retrospective detailed research (because you explain that you hired them without doing research, so presumably if you had done your homework you wouldn’t have hired them)? Or did somebody else identify the company’s shortcomings and alert you to the problem?

    OK, that’s two questions, but anyhow, curious minds need to know the answers.

    • They knew the space as they have done it before, BUT they caused tons of fraud charges and never paid much attention to the campaign.

      This caused issues with our credit card processor.

  53. Charles Bosse :

    Thank you for this blog! Sales consultants are not the first priority in the first place of starting your own business. You can become successful by having a strong and effective strategy in growing up your business. At Internet Marketing Experts Australia we understand that as a business owner or manager you know that an online presence is vital. Please visit our website at https://www.internetmarketingexperts.net.au/.

  54. I hate to be critical but I’m going to be critical. Very critical, in fact. You open with how in demand you are, for what purpose? To what end? Is that your version of social proof? You also throw out a lot of dangerous generalizations.

    For example, you put digital consulting in the same ring as marketing consulting and through inference, all consulting. Digital consulting is just that, digital consulting. If that’s your expertise and from that expertise, specific to that area only, you feel owners should fly solo- awesome. But don’t throw out broad generalizations that have zip to do with the vast complexities of growing a small business and brand outside of digital.

    I have dedicated my life to helping small business owners and other leaders, and many of those people stay stuck because you can’t read the label when you’re inside the bottle. There are a select few that can and do.

    Once a business has surpassed, depending upon your industry, somewhere between 2-4 million, fundamental shifts often occur. For those that make it that far free from consultants, which a fair amount in that category do, awesome. Once that DNA is locked down, using consultants in a targeted way, usually (NOT always), is a good idea.

    But for many businesses, which are the majority, that have not even broke 1M- a credible consultant can take years off your growth cycle. In fact, there are tons of 350K, 500K, 700K firms that would never broken a million if not for the wisdom and credible guidance of a savvy and trusted advisor. There are a lot of people in my profession that should not be doing what they are doing, which is true of all professions. But broad generalizations such as you make in this piece, are dangerous to those truly in need- beyond digital.

  55. I think your magnets don’t work:)). I tried to subscribe to both of them and got to an empty page that told me “subscription confirmed”. Not sure if that’s how things should work?

  56. James Martinez :

    I do client work and consulting. Most of my first consultations include me being asked “How much money do I have to pay you, to start making money on the internet.” This is when I give them a quick and free consult and tell them the cold hard truth. You have to be making some money in the first place, or be ready to spend some money just to get going, long before you can scale up and starting making bookoo internet money 🙂

    Too many people are trying to scale up from zero!

  57. Thanks for sharing Neil. You made your point. We consultants are not magicians. We don’t do things overnight. We help clients in ways that we specialized but not in everything. This is an eye opener to clients who wants our service.
    Anyway, we do what we can in order to give back to the client what he paid for. It is always their decision to hire or not to hire a consultant. For info on marketing consultant, do visit our website : http://www.inspiredbymarketing.com.au/

    • Thats true, many consultants are specialized in particular facets of digital marketing and can bring a lot to the table

  58. Nice information I got the many new things about Marketing thanks for sharing.

  59. It would be ever so nice if you and so many like you bothered to actually understand the meaning of the word “marketing”, and NOT confuse it with “marketing communications”.

    While you might have some skills in online promotion and have a command of marketing communications tricks and methods, lay people need leadership from people who are MORE than witch doctors of knowledge.

    When you grow up, PLEASE bother to know what you are talking about?

    Thanks.

  60. Thanks for appreciating. Really means and inspires a lot to hear from you guys.I have bookmarked it and I am looking forward to reading new articles. Keep up the good work..Believe me, This is very helpful for me.

    Hr Consultancy in Chennai

  61. Peterson Teixeira :

    Hahahaha I’m currently providing consultancy projects and I totally agree with this. When you go after a marketing consultant, you’re not hiring The Avengers. ANY business actually (and entrepreneur) is not a miracle worker.

    But for those who need a boost, they should look for a consultant that puts his hands on the dirt AND has a lot of knowledge. Aim for Practice + Knowledge.

    And if they know business as a whole, like new laws that are about to interfere with a certain niche or any other agent that changes the board (the marketplace), then that’s even better.

    Nice piece,
    Take care

  62. Rob Stephens :

    Neil, I can’t help wondering – was your strategy to write this article knowing the title tag would stand out in the SERPs?

    Kudos if you did…Certainly caught my eye even though it wasn’t ranking in the top half of the SERPs!

Speak Your Mind

*