How to Generate Leads with Social Media

You’re already on social sites like Facebook and Twitter, but are you generating traffic from them? And, more importantly, are you generating leads?

One of the big misconceptions about social media sites is that they don’t drive quality visitors. Compared to outbound marketing, social media has a 100% higher lead-to-close rate.

How do you generate leads from the social web? In order to show you the steps you need to take, I’ve decided to create an infographic that will break down the whole process.

Click on the image below to see a larger view:

How to Generate Leads with Social Media

Click here to view an enlarged version of this infographic.


Only 6% of small businesses are using social media to generate sales, which means you can still get on the social media bandwagon before it gets competitive.

When you follow the 8 steps in the infographic, make sure you don’t leave out the research part. Too many companies try to generate leads from social sites without knowing what they are getting into. The last thing you want to do is waste your time driving visitors that won’t convert into leads and, eventually, sales.

How else can you generate leads from social media sites?

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  1. The quality of leads is good indeed. The only downside (for me) is that it takes time to build up your presence on social media.

    The ‘interaction’ is something you have to do frequently and the more follower you get the more time that will take. At least, that is my experience.

  2. Adithya Shetty :

    Hi Neil,

    Very insightful infographic on generating Leads with Social Media!

    thanks for sharing!

  3. Kim Phillips :

    Most of this isn’t about how to create leads, it’s a lot of social media stats. We all know who uses social media and why we should engage with people there. More detail on exactly how to create leads, please.

    • Kim, thanks for the feedback. I will focus on that in a future post 🙂

    • Kim

      There are 20 specific recommendations well organized in 8 categories, loads of supporting statistics and 9 links with additional references.

      All this information may be common sense to an experienced social media marketer but his next step will be to use the infographic as a check list and examine how well the points are implemented. He will then find many details of his own on exactly what he should have been doing to get more leads in his particular situation.


      Keep up the good work. Creativity will be curtailed if you spoonfeed us with more details.

  4. Hi Neil ,

    For any business, the primary target should be to generate revenues. And for that, marketing is probably one of the most basic needs. If you can market your products and services properly and connect with your target audience, your products and services will perform well.

    Well , to boost your social media lead generation, isn’t it essential to make sure you’ve established yourself as an authority in your field ? What do you think Neil ?

    Anyway , this is a great info-graphic 🙂 I’m planning to embedded this in my blog 🙂

  5. Laura @ Raise Your Garden :

    I honestly thought we missed the boat on social media, I thought all the big players were at the party already and we were too late!

    Boy, am I glad you’re telling me I’m wrong with this infographic!!

    Trust. Maybe that’s the difference with social media. They’re either a friend, or a friend of a friend and more likely to come to you over your competitor.

  6. :

    WOW! That’s a lot of statistics.

    Great info-graphic Neil. It’s pretty amazing that 1 out of every 7 minutes is spend on Facebook. Amazing!

    May the force be with you!


  7. Matt Ackerson :

    Great stats Neil, but I feel like it’s a little “light” when it comes to the actual process and tactics to generate leads.

    I’ll come back to this in case I read it over too quickly in any case…

    Keep up the good work,


  8. Ivan Kreimer :

    I’m sorry Neil, I usually read your blog, and I like it. I’ve learned a lot from it. But this post isn’t good at all.

    This infographic doesn’t show how to generate leads. You just give facts, a few “strategies” that aren’t more than the typical things one should do in social media, but in any moment you show how to generate leads with social media.

    Also, you forget to say that social media is usually a TOFU channel, not a MOFU or BOFU channel. So technically, and in most cases, social media isn’t a lead generation channel.

    I hope you don’t take this the wrong way, it’s just my humble opinion.

    Take care.

    • Ivan, thanks for the feedback.

    • I saw 20 specific recommendations well organized in 8 categories, loads of supporting statistics and 9 links with additional references. I could use that information in my own business and get 3 more leads per week. That’s several thousand dollars for me. Why not try doing that?

  9. Another great bit of advice, thanks Neil. The cross promotion of social media platforms is a decent idea, but I wouldn’t want to come across as too spammy. It seems like this is a particularly.

    Great article, though, I shall purse these next week for any potential ideas.

  10. Susan Ritter :

    No mention of Google+ …. how does that fit into the social media marketing equation?

    Thanks 🙂

    • Susan, check out my other blogs. I didn’t focus on Google + because that is a whole other beast 🙂

  11. Mike Martel :

    Sorry but I have to call BS on most of the data.

    “40% of buyers say LinkedIn is important when considering purchasing a service.”


    “44% of business with a Twitter account saw an increase in business.”

    What does that mean? Is that correlated to traffic/business from Twitter or something else.

    The strategy is good advise but I wouldn’t go on the data.

    • Mike, I would love to hear your take on it and what your experience shows…
      Looking forward to hearing from you 🙂

  12. Neil,

    Again a good infographic presentation with informative tips & data, It is always good to read articles in visualize way. 🙂

  13. Sai Varun KN :

    Social Media is crucial for conversions. Facebook tabs can be used for lead conversions. Thanks for a wonderful Infographic

  14. Sagar Nandwani :

    I am really thankful to the author of this post for making this lovely and informative article live here for us. We really appreciate ur effort.Keep up the good work. . . .

  15. Rob McNelis :

    Hell of an info graphic brotha.

    I’m 100% focused on social and it works. Ain’t nobody got time for blogging lol.


  16. Niel I am your student and I am currently using the free things you share to work on my business i will scale up and register with you. I hope to learn a lot from you are different and a rare gem. keep it up you are the one keeping most of us online i will share this

  17. Neil,
    I am thoroughly disappointed with this one. As a few others have already noted, your infographic barely discusses your headline topic.

    Additionally, not one single piece of data is properly referenced in this document. Any specific data which you are citing should always be properly referenced. Listing a bunch of random links at the bottom is not properly referencing your data.

    There is really no reason for anyone to believe any of the stats you display and seriously, some of the data is just ridiculous!

    “82% of businesses use LinkedIn for business purposes.”
    “85% of businesses use Twitter for marketing purposes.”

    Seriously, the way you present this data is borderline false advertising. Unless you cite the reference properly, you simply come across as no better than any “used car” salesperson…

  18. Ronak patel :

    It’s really good infographic .I just loved it .Thanks for sharing with us Neil Patel

  19. Ronan Leonard :

    I agree with Matt Ackerman that its more stats that actual strategies. However I will also read again and try and implement some of the things we are not doing (most of them unfortunately)

    There just seems too many things to do and too little time….

  20. Pankaj Kumar :

    Thanks for great infographic Neil….

  21. Kranthi Kiran :

    Hi Neil,

    Thanks for another extremely useful article.

    I had the opportunity to attend one of your talks in Bangalore a few years back, and since then have been a regular read of quicksprout.

    In the context of lead generation, I want to share our website which acts like a search engine over your facebook groups. We have just launched the free beta a week back, and seeing good response from freelancers and real estate agents being able to connect with prospective clients.

    It would be great if you can share your thoughts on scaling it up.

    PS: Always wanted to have you as a mentor 🙂

  22. Again another great post.

    I reall like your post Neil all time you give us all good information about how to do good in terms of website treaffic, conversions, lead generation .

    Thanks once again.

  23. This info graphic has given great insight about user behavior and numbers towards social media channels. Yes, today social media is imperative for small and large business. The only we have to see what outcome we want from it and our strategy should be as per that only. The outcome can be visits, brand awareness, leads or sales. Our working approach should be well targeted to our audience.

  24. Ryan Biddulph :

    Cross promote! Leverage your presence. Thanks Neil!

  25. Nikhil Waghdhare :

    Great Info graphic Neil,

    This thing seems useful… 😉

  26. Using press release is good idea. But do you mind to throw some light on how actually you use the leads to convert into the sales? I tried to collect emails and name of people who interested in my product but I was not able to make any great conversion from them. Even my email auto responder cost me more than any possible revenue I could generate.

    Thanks in advance.

  27. Hi Neil,
    You mentioned “tracking results/monitoring”. How can one best do this in a time efficient manner?

  28. Shobhit Pandey :

    Neil , these stats are really exciting and motivation for any marketer , but this article doesn’t show any focusing method to generate leads . So , Kindly help me through this and kindly let me know if you had written any other article regarding how to drive traffic from various social networks.

  29. Sherman Smith :

    Hey Neil,

    Thanks for share the detailed infograph on social media. Especially facebook and twitter since now these are the two sites I mainly go to!

    It’s good to know the 94% of the market is still open on social media for the rest of us. Especially for us that have small and home businesses. This is why it’s vital that we take action now to take advantage of this market before it gets competitive with the big wigs! Thanks for sharing!

  30. excellent infographic , It is very surprising how social networks influence business

  31. Wesley Ambit :

    Some of these stats were a surprise to me. The Twitter and the Pinterest especially. I’ve got some work to do! Good stuff. ~Wesley

  32. Adesanmi Adedotun :

    Hi Neil,

    This is yet another great infographic. This will go a long way to help fine-tune social marketing

  33. irctc login here :

    As always very clear and concise from Neil Patel. Gujarati’s have great mind.

  34. Michelle hummel :

    You are indeed correct! Social media is a new marketing technique that every marketer should take advantage given its benefits it could give to a certain business. It all needs proper planning and the right strategies to make social media lead generation a sure success.

  35. Hey Neil
    I loved the Infographic you used, again an impressive post.

  36. Neal Taparia :

    Nice post, Neil! Would be really interesting to know which verticals or which demographics are best for each social network. And then of course as a follow up, the best strategies to create engagement on those networks.

  37. Hello Neil,

    I just love these infographics! They’re very easy to look at. Indeed, social media has been a huge part of this business. It’s better if we know how to utilize it well. Thanks for the tips!

  38. Surprisingly enough, Twitter works the best for me. I say surprisingly because I’m hardly using it. 😀

  39. Rajesh Haldar :

    Thank you Neil for coming up with this post. At present I am doing affiliate marketing for a Debtconsolidation related website. I will follow the tips you suggested, specially point #5 is most important to me, however more detailed information on how to use FB/LinkedIn to increase Lead generation will be appreciated. You can say I need help in this regard. Thank you.

  40. Shalini Verma :

    Hello Neil,

    Great info-graphic, very knowledgeable. I read your all blog and your all blog’s including this is great and very helpful for me.

  41. Blake Waddill :

    Is blogging considered social media for the purpose of this article?

    I’ve always grouped blogging into SEO and/or PR. For certain websites that generate extensive comment conversation with each blog post, the social media classification make sense.

    I’m curious if others think of blogs that are closed to comments and/or have 0 comments as social media or something else. Thoughts?

  42. hi neil ,
    excellent article again. But i am little confused about your line

    ” The last thing you want to do is waste your time driving visitors that won’t convert into leads and, eventually, sales.”

    if traffic is not giving you leads then who give you leads.

  43. Steve Baker :


    Great article again. I agree with points and IMO Twitter beats FB for good quality B2B leads. I, like many others, use FB to follow leisure / non-work posts which influences which sectors FB is useful for lead generation.



  44. Sharon Gibson :

    Neil, I really liked this infographic and I shared it to my website. I see quite a few actionable points here. I am trying to improve in content creation although I don’t see myself as a great content writer. I have installed a plugin on my WordPress site that automatically publishes my posts to several social media sites. And I’m working on improving my engagement with others, particularly on Facebook. Oh, and I see I should not be overlooking Tumblr as I have been! Very interesting analysis overall, thanks so much.

  45. :

    Neil, definitely agree with Twitter being a better lead generation source.

    Already developed a few new business deals and revenue just by curating/buffering great content on Twitter – with Facebook..not so much.

  46. Neil Ferree :

    This is an interesting Infographic Neil.

    Conspicuously absent is the Google+ stats?

    I like that you and Buzzsumo article I read on how Social Networks Drive Content Discovery and where it quoted a Google+ user saying “If it’s not important enough to be in my stream, it’s not important”.

  47. This is a good inographic but when I opened this post I expected to learn something new and useful as it is will most of your other posts. I was a bit disappointed by the lack of depth in this and I don’t think I learned something new this time around. I guess I’ve gotten used to your extremely high value posts and now I’m holding you to a higher standard.

    Anyway, thanks for your great blog.

  48. Eric Bryant :

    Hello Neil,

    After reading this post I’m going to have to also side with Bryan and others on this one. What you’ve put together is informative, however it does not coincide with the title of the post. When you’re doing a blog post that starts’ with “How to” in the title the reader should be able to walk away with something that they can implement right away. I did not feel that after reading this. I’m hoping that your followup post to this one addresses that issue.

  49. Urban Media :

    Great article. There is no doubt that social media is key to generating a good deal of leads. SEO companies often can do social media marketing now too – on top of regular SEM. If your competitor is on social media – you should be too!

  50. Here’s something that’s been on my mind lately regarding Facebook; what do you think Neil?

    Since Facebook decided not too long ago to limit Facebook Page posts to just a small percentage of those who Liked the page (forcing you to buy FB Ads instead), why bother having a FB page at all, if 100% of all FB Friends (on your personal profile) see your posts? Why not just treat your Personal FB profile as your “FB page?”

    • Dan, ideally you want to separate the two. You don’t want to bombard your personal friends with too many business things.

  51. Man…you are amazing. Once again thank you. I’m waiting from u something about Google+. Best Regards,

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  53. There are tools which can help to generate qualified leads, which you can use in your email marketing or social campaigns. I use Guru Lead extractor tool to generate around 5000 email and around 1000 phone numbers a day, with the target keywords of my choice.

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  54. Very insightful infographic.Iam trying my best to get leads from social time,i will follow your all tips.thanks

  55. Hey Neil

    I just went through this infographic again for the 3rd time since you posted it. Will be using it in a blog post soon.

    I am curious about the use of keywords in social media. Do you have a post about that?

  56. moneylender singapore :

    An outstanding share! I have just forwarded this onto
    a co-worker who had been doing a little homework on this.
    And he actually bought me breakfast because I discovered iit for him…
    lol. So let me reword this…. Thank YOU ffor the meal!!

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  57. Hey Neil,
    Very useful stuff for me.right now,trying to monetize my blog using social network.I got a lot of valuable data from this post 🙂

    Keep it up man

  58. Ambrose Houston :

    I’ve been following your blog for about a year now and trying to follow your instructions to the letter, but I’ve had zero results, even though I do marketing and promotions all the time. I’ve had my blog up since January and only 128 people have looked at it in five months. Pretty pathetic.

    • Ambrose — try utilizing the strategies I have listed here and I am sure you’ll see better results.

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