How to Increase Your YouTube Engagement by 374%

When you think of social sites, what comes to mind? Facebook, Twitter, and Google Plus, right? But what about YouTube?

According to Alexa, it is the third most popular site in the world, and it is the second most popular search engine after Google. So, why not use it to generate more traffic and sales?

By doing a few simple things, you can leverage it to your advantage. For example, embedding YouTube videos within your emails can increase your conversion rate by 51%. If you want the most engagement, try to keep your videos under four minutes.

In order to teach you how to maximize your YouTube traffic and engagement, I’ve created an infographic that breaks down exactly what you need to do.

Click on the image below to see a larger view:

How to Increase Your YouTube Engagement by 374%

Click here to view an enlarged version of this infographic.


As a marketer, you should consider leveraging YouTube. Even if you don’t have the time to create videos, you can still use other videos within the network.

If you haven’t yet, go to YouTube, create a channel, and start producing videos. Not only can they help drive traffic and sales, but these videos are great for branding as well. Plus, you’ll find that they rank really well on Google.

How else can you increase your YouTube engagement?

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  1. Jabbar Size :

    Nice infographic, youtube case study would be nice though 🙂

    Jabbar Size

  2. Chris Zubryd :

    “As a marketer, you should consider leveraging YouTube. Even if you don’t have the time to create videos, you can still use other videos within the network.”

    That’s TERRIBLE advice. First of all, any social media marketer “unaware” of YouTube is a hack. So, who was this written for? Who’s your audience.

    Second, way to engender trust in potential clients! Appropriating some other artists work on YouTube simply because a lack of rigor is acceptable?

    This is pure lockstep. No original thinking. And do you believe you’ve “cracked the code” by discovering the SEO connection between video and Google rank?

    The final nail in the coffin here, is the “increase YouTube engagement by 374%” as a systems analyst I find ominously erroneous data insulting at best and dangerous to anyone who believes signing up and stealing videos will increase your presence by 374%.

    Come on. If you Don’t have an account and you sign up you increase presence by 100%. That’s just common sense.

    I’m sorry to write this, but this kind of value through teaching back door sneaky tactics while espousing lies has to be called out by marketers with a conscious conscience. Please, don’t hurt people’s lives by posting lies and terrible advice?

    You look bad, and you run the risk of damaging a human life.

    Chris Zubryd
    Galahad Productions

    • Hi Chris

      I quite agree with what you said. Butseem too hard with your statement you seem to overdo this. I would rather you said it in a softer way. Niel is talking to som people out there if you feel what he said was not right you ought not to outrightly condemn him. The title from my viewpoint is not utterly wrong if he did this and got 374% increase then it will not be wrong if he said that in IM I believe it is acceptable.


  3. Chris Zubryd :

    I’ve worked in broadcast TV and film as a filmmaker and editor in LA a decade before switching careers. Your definition of pre-roll is wrong. That use of “pre-roll” is a corruption of a real industry term by those with no experience or background in film/video.

  4. “Treat engagement online like a conversation in real life “.

    We live in the age of visual content where images speaks more than words. If Images has the power to deliver in-depth messages , then why not videos ?

    Visual social marketing is powerful because visual elements allow marketers to create deeper connections via social media.

    Good one Neil , as usual 🙂 Have a great weekend !

    • Sourav, thanks for the kind words. Looking forward to hearing more from you 🙂

    • DOK Simon [Blogging Engage] :

      I totally agree with Sourav !!
      Am attracted to read a post by two friendly factors that is the innovation of the topics and secondly by the creativity of he image or picture.

      And i believe am not the only one with the same perspective of engagement…..

  5. Akshat Goel :

    That is a great little infographic you have accompanying your blog post. Thanks and I look forward to publishing your infographic on my blog! 🙂 Have a great weekend!

  6. Hi Neil,

    What are the best ways to drive traffic to Youtube videos?

    • Brandon, just create quality content that is unique. Promote it via all social channels as well 🙂

  7. Neil you had a post written before either on here or another site about content curation or re-purposing old content. I remember lists of sites from where to gather the content could you point me to that post if possible 🙂 Great infographic youtube + google+ = traffic

  8. You have shared a nice article, is it good to leave a comment including blog address, under any particular video, should i shorten link url before commenting, or should i not comment including my blog address, please explain me,

  9. I think one of the most important point is “Talk To Your Viewers.” This action builds trust confidence between you and the viewer and can create a community.

  10. Greg Strandberg :

    A lot of these tips I know, but some I didn’t – thanks!

    I just got started making some English as a Second Language videos as a way to give my ESL site’s users helpful content as they start into the busy summer months.

    The site has been up for a year and a half, but adding videos for this niche just makes sense, and frankly, it’s something I should have started doing long ago.

    In today’s world of engagement and authority, adding one more tool to your social media arsenal just makes sense, and YouTube is one.

  11. David Gitonga :

    Hi Patel,

    Right on point on this one. Video is the next big thing and will very likely become the staple content in a few years. If you are not leveraging video now, you are already late. But yet again, not many people are, so you still have a chance to get ahead.

    I started offering video creation services when I realized the potential. Thanks for re-affirming my decision Neil.

  12. James Blews :

    Gary Vaynerchuk effectively increased his traffic, and by extension, his ROI by using some of these methods, specifically annotations in popular videos (

    The craziness is that while we talk about link building and SEO coupled together, annotations provide an advertising platforms, lead generation, subscription generation and more with a few clicks. Plus, if the videos are “electric”, annotations allow us to make the message even stronger when someone embeds them.

    Also, how does everyone feel about placing links to main articles the videos are about as well as the root domain with the description box on videos? I’m not talking about SEO practices (I understand they are nofollow), but just in terms of more methods for more clicks to offers or further information?

    Thanks for the post Neil!

    • Jim, glad I could help. Thanks for the great feedback. Looking forward to hearing more from you 🙂

  13. Hello Neil Patel,
    It’s a mind blowing infographic for youtube promotion. I high appreciate with you logic. Thanks for this and keep surprising us with your creativity and knowledge. Good luck and happy blogging

  14. Dinesh K Takyar :

    Good one Neil!
    It’s important to offer on YouTube:
    (1) Useful content
    (2) Regular publishing
    (3) Annotations are useful
    (4) Length of the video can vary and it need not be 4 minutes. Depending on what you are demonstrating longer videos are also acceptable to audiences
    (5) Create a great channel-art image where YouTube automatically places a link to your website, Google Plus, Facebook and Twitter
    (6) A good description of your channel can help in being found quickly in searches
    YouTube offers a free course on how to optimize your channel.

  15. Nupoor jain :

    Sorry to write this, but i m not hundred percent satisfy with your idea of using YOU TUBE…according to analysis, 95% individual company subscribe you tube channel. 904,053,613 views , Average CTR is equal to 0.72% , CTR from you tube is 4.37 %,, which is not bad enough but still upto 99% potential traffic lost using you tube.

  16. so true! especially the thumbnails part. sometimes i find myself clicking on videos just because of the picture…

  17. Amazing article ! , You are a Knight of Internet Marketing.

  18. This article is very informative. Thanks for sharing.

  19. Dinesh Singh :

    Good points Neil, one thing more youtube contuniously keep generating the traffic for the particular idea. thank you

  20. Recently am concentrating more on video marketing then content marketing and as we all know YouTube is the best place for video,so this infographic is just perfect for me I believe. Thanks for providing such an infographic and I would like to suggest you should provide more such infographic in near future through your blog as readers love such infographic more than reading just some boring text based article 🙂

    • Debarpan, thanks for the great suggestion. Glad you liked the infographic. Looking forward to hearing more from you 🙂

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  22. Thanks for this great Youtube marketing case study

    Comments and views will always have a big impact on a video’s ranking. We all know that Google is a fan of the democratic process and will reward things that other users find valuable. But, that’s not always the key to success.

  23. Malamoni Dutta :

    Thanks Neil. You have made my mind. Just need to implement now.

  24. Hi,
    I think one of the most important point is “Talk To Your Viewers.” This action builds trust confidence between you and the viewer and can create a community.

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  29. Adryen Ashley :

    This is a great article with tricks and tips for youtube. I started following it and to my utter surprise the likes started gaining boost in my brand channel.

  30. Good one Neil !
    Amazing Article that can help me a lot … 🙂

  31. For the newbie marketeer this is a great resource to get off the ground.

    Basic, helpful and easy to follow.

    What more does a start need.

    Cheers Neil

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