How to Get Fans Creating and Sharing Content for You

Wouldn’t you love to get your fans to generate content for your company, brand, products, or campaigns and share it? Not only would user-generated content save you money, but it would also produce revenue for you.

Download this cheat sheet to get to know how to get fans to create and share content for you.

The more you get your fans engaged with your business, the more trust you will build, and the greater your reach will be. You’ll also see SEO benefits.

To show you how you can engage your visitors so that they start creating and sharing content for you, I’ve put together an infographic that explains the process.

Click on the image below to see a larger view:

How to Get Fans Creating and Sharing Content for You

Click here to view an enlarged version of this infographic.


User-generated content is something that you should never take for granted as a marketer. Just look at how popular sites like Tumblr and Wikipedia are. They got to where they are due to user-generated content.

If you don’t have much time, a simple way to get your fans to engage is to use the fill-in-the-blank strategy mentioned in the infographic. It’s easy to use, and it shouldn’t take you more than a minute or two to leverage.

How else can you get your fans to create and share content for you?

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  1. Praveen Ravindran :

    Hello Neil,

    Awesome design!!! Watched it again & again..In my opinion this is the best Infographic design featured in your site till now.

    The content was Awesome too 🙂


    • Praveen, glad you liked it! Thanks for the feedback 🙂

    • Sam Adeyinka :

      You are damn right Praveen and I’d do well to start sticking my big butts around here often as a lot of knowledge are daily churned out here by the blogging rockstar himself – Neil Patel!

      How I love this one?!


  2. Sam Adeyinka :

    Hey Neil Patel, I’m glad to have happened on this sweat post this hot afternoon. 🙂

    This are really sure way of getting our fans to constantly contribute to our blog…this way, we won’t be spending and we sure will be getting good engagements as they will want to tell all their friends about it. And that will lead to more traffic and engagement for us.

    What better way to get fresh contents for our blog?

    Thanks for the share sir!


    • Sam, glad we could connect. Just keep promoting and sharing your content in a way that is visually stunning and reaches out to your niche.

      • Sam Adeyinka :

        Same here sir!

        What an amazing advice to receive today. Thanks sir. I sure will keep that advice in my left palm never to use it to eat. 🙂

        Like I told the first comment up there, I will be sticking my butts here more often and I will soon be doing that post of Seth Godin I told you bout….I’ve not been blogging..that’s why I didn’t share it again.

        Thanks for the quick reply sir.


  3. Rita Mailheau :

    Hey Neil,
    UGC is spontaneous credibility. It’s found “money.”

    It isn’t the content alone, but the personal impact for each user that’s important. We’re all interconnected. There’s a group intelligence that kicks in.

    The original content goes beyond our expectation into new areas.

    I bet you see that alot.

    Have a great weekend!

  4. Hi there,
    you’re right Neil, User Generated Content can be one of the options to come up with new ideas for our brand and our blog as well. Keeping customers in mind and yielding some great stuff from there is gonna be great experience, in this way our branding will be enhanced moreover monetization of our brand will be done simultaneously.

    Thanxx again for this masterpiece Neil, learnt alot new things.

  5. Andrew Richard :

    Hi Neil,
    You always help us with new ideas and guides.Thank you for providing a new idea,I am going to do it.

  6. Alejandra Ruani :

    Neil – but most people / customers are too shy to share video or images… is this only for a specific population?

    Most users prefer being anonymous… is there a way to turn that around?



  7. ManuJeevanPrakash :

    Hi Neil,
    The Examples are great for Big Brands with huge number of customers. But what about Startups and small Businesses?. Is there any article on How to create UGC for a Small business??


    • Sam Adeyinka :

      Hey Manu,

      Were you in my mind? I was about to ask that same questions just about now.

      Thanks for asking anyways. 🙂


    • Michael Bely :

      It is a reasonable question.

      But the easiest answer that works is to create something really valuable. And if even people don’t share your stuff right away, they will likely mention you in comments they leave on different blogs and forums and they there are good chances they will link to you in their own posts.

      But you need to gain that credibility – just one incredible valuable post is not enough. You need to produce such content regularly (e.g. be an expert in something and share your stuff).

      • Sam Adeyinka :

        Michael, you shared really awesome thoughts here, one I totally resonated with.

        It takes hard-work and consistent churning out of quality and valuable contents that counts and that creates a credibility personality for by you.

        If I was told that people will mention me on the internet, I probably would have argued it. I mean I have been mention in not just comment, post but a blogger have written a whole article on me about commenting like a pro.

        I guess that’s owing to my persistent and intentional efforts..nothing more. 🙂

        I love your last lines, “be an expert in something and share your stuff”. Fact!

        After all said and done, is your consistent churning out of valuable stuffs that makes you an expert and that brings you to a quick limelight. Isn’t it?

        Thanks for sharing your thoughts here man. 🙂


      • ManuJeevanPrakash :

        Hi Michele & Sam,
        Quality content on a consistent basis is an answer given by everyone. But I was asking about the real examples of User generated content techniques implemented by small businesses. In my MBA they taught me the difference between a loyal customer and a fan. A fan is some one who is delighted by your Product or service ( Management concept of Customer Delight). I don’t want to get deeper into these concepts and explain the difference between a loyal customer and a Fan. Fans are the ones who generate Content for your Brand; not loyal customers. If a small business have to implement the UGC technique – they have to combine the efforts of off-line and online marketing. I mean they have to take unconventional routes of communication such as Experiential marketing, Guerrilla Marketing , Shoppers Marketing ( for retailers ) . I have some good materials on these techniques. I learned these concepts in depth in my MBA. Generating quality content is just one part of the equation. Small businesses should target a specific niche , provide unprecedented value( value even the top brands cannot provide) for that niche and above all a small business should know the purpose of their existence. For Eg: McKinsey & Company’s purpose is not to do management consulting but to help corporations and governments be more successful. Thats why I said These techniques mentioned by Neil are not that easy to be implemented by Small businesses. Sorry for using Management Jargon’s ….


        • Sam Adeyinka :

          Hehe…………marketing jargons indeed.

          I think I now understand your point but I think the strategy is still well worth trying. What say?


          • ManuJeevanPrakash :

            Hi Sam,
            Its your call. But first concentrate on converting your loyal customers into fans. Then try to implement the UGC techniques.


    • Manujeevan, the same principles apply. Just on a much smaller scale.

  8. Brian Jackson :

    Another great infographic! However I think *purchaces* is misspelled 🙂

  9. Manohar T N :

    Great info graph…neil……thanks for sharing ideas….

  10. Dear Neil, you’d better give this information as a long text article or even “complete guide”.

  11. Neil, we’ve used UGC to expand blog posts as well. We did a blog post called 15 ways ecigs are better than sex, then ran a competition to see who could come up with the funniest additions. We ended up with a better, funnier, longer blog post (15 ways became 26), loads of comments and both us and our readers had a good laugh.

    Unfortunately, we couldn’t approve every comment 🙁

  12. Nikhil Waghdhare :

    Oh Great,

    This information is really helpful for bloggers. engagement is a very necessary element in blogging and this infographic will help in that.


  13. Lewis LaLanne :

    Man, Neil, there are some kick ass suggestions on this graphic!

    The one I would encourage people to do when asking for feedback about their experience with a product or service from fans is to guide them so that they tell a complete and hopefully compelling story.

    I’ve come across 5 questions you can ask that help your “Non-creative” fans not get the deer-in-the-headlights look on their face when asked to speak their opinion publicly . . .

    1. What happened?

    2. How are you feeling about it?

    3. What did you learn?

    4. What did you learn about yourself?

    5. How will this help you in the future?

    These questions can work wonders for getting feedback from people who would take forever to do it without a framework because they’re winging it on their own are seeking perfection in their response and not finding it, thus never even submitting feedback.

    Most people don’t want to look dumb in front of others and to the extent you can help them, will be the extent that you will get support from them.

    Thanks Neil for reminding me of such an important lesson I can’t reminded too often of. 🙂

    • Lewis, thanks for sharing these wonderful insights. I am sure they will be helpful to all. Thanks for reading 🙂

  14. Bhavesh Patel :

    Hi Neil,

    As like always awesome info-graphics man.. Damn creative from where did you get such a interesting and attractive ideas. Thanks man for sharing this lovely resource. 🙂

    Have a great weekend.

    Bhavesh Patel

    • Bhavesh, glad I could help. Thanks for reading 🙂

      • Bhavesh Patel :

        Your always welcome Neil… By the way I share almost my article to every one but yet not get enough popularity what I think I have …:) From where should I start this??

  15. Peter Parker :

    Running a contest always helps me to get more shares. Will ask followers next time to share, Thanks Neil for such an useful Infographic.

  16. millo lailang :

    Very nice tips on how to leverage user generated content. Thanks for the post Neil.

  17. Rupesh Padhye :

    Hello neil,

    This infographic is freaking awesome. I just wanted to ask you one thing, now a days no one is interested to create and share content at free cost cost! Either they ask backlinks or money, is there any way to get free content sharing done by such enthusiasts people eh?

  18. Ryan Biddulph :

    Involve your brand advocates Neil! Smart insight dude, thanks 😉

  19. Neal Taparia :

    We’ve given our product away in exchange for case studies. It actually accomplished a few things:

    1. We were able to get great content to use in our marketing which acted as strong social proof

    2. The user engaged in our product

    3. After we gave the product away for free for a year, we later made a sale because that user had become invested in the product

  20. Shannon, glad I could help. Thanks for reading 🙂

  21. A very informative and useful post Neil


  22. That’s a great graphic Neil. Also, I’m kind of surprised that the “top purchases that millennials won’t complete without user-generated content” percentages aren’t higher! With every one of those I ALWAYS look for user reviews.

  23. Hi Neil, thanks for sharing us valuable post
    great content = great engagement = great conversion

  24. in 1 oz of

  25. :

    nutrition facts on pudding

  26. awesome!

  27. Great design and easy to understand info graphic 🙂 Great content still works.thanks

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