How to Use Tumblr for Marketing

You may have not used Tumblr before, but I bet you know that Yahoo bought it for over a billion dollars.

Do you know why Yahoo valued Tumblr at such a high price point? It’s because Tumblr attracts tons of eyeballs.

With over 300 million unique visitors a month going to Tumblr, you have no choice but to leverage the platform. Not only is its traffic growing at a rate of 74% a year, but over 65% of its users have a college degree and have discretionary income.

So, how do you leverage Tumblr for your business? To help answer that, I’ve created an infographic that breaks down exactly what you need to do.

Click on the image below to see a larger view:

How to Use Tumblr For Marketing

Click here to view an enlarged version of this infographic.


Whether you have any extra time in your schedule to take on another social platform or not, you have no choice but to be on Tumblr. As the 28th most popular site on the web, with revenue per visitor being just slightly behind Facebook’s, it is a channel worth leveraging.

As long as you follow the 10 best practices I’ve listed within the infographic, you’ll do well. Make sure you implement them all – it will create a much bigger impact than if you were to follow just a few of the best practices.

How else can you use Tumblr for marketing?

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  1. Scott @ :

    Great Infographic!

    I totally agree – these “lesser known” networks can be a goldmine for new users. I remember when Pintrest used to fall into that category. LOL

  2. Fakharuddin :

    Hello Sir,
    Thanks for the great infographic. I just use Tumblr to share my website and blog link, but in your guidelines, i find details how to use it to get more benefits. Hope it will help to get more visitors.

  3. Hi Neil,

    Thanks for sharing this info. I’ve not really used Tumblr at all to market my business, and I feel actually that my target market doesn’t really use it.

    However, I can see how some of my other clients and business associates could use it.

    I’ve also just read Gary Vaynerchuk’s latest book and he mentioned some good advice on how to compose a perfect tumbrl post – if anyone is interested it may be worth you checking it out!


  4. Bishal Biswas :

    I believe, Tumblr is really great. Till yet, I’ve been mainly focused on Facebook, but now, Twitter which is proven great. I’d surely give a try to Tumblr. And I’m amazed, 1 Billion – WOW it’s huge.

    Thanks Neil Patel, for the great infographic.
    – Bishal Biswas

  5. I have seen my little sister get stuck in front of the computer for hours and I thought she was just doing some typical teenager stuff. She would keep rambling on and on about this Tumblr website. I never would have thought about using this for marketing purposes. You are brilliant, Neil! Thank you! Guess it’s time to get lessons from the younger generation.

  6. Really an enlightening post.

  7. Hi Neil,

    Thanks for posting, the info is great!

    I have a question.

    Why not print these infographics to PDF?

    Given the option, having live embedded links vs text on a flat graphic might help generate a bit of organic traffic if the content is popular hmm?

    Personally, I’d prefer to share as a PDF, vs an image even in email.

    I’m interested to see your thoughts.

    Thanks again!

    • I’ve never considered that… I wonder how effective it would be. Maybe I will run a test using uberflip to see how often they get shared and downloaded.

  8. Neeraj @ :

    Great infographic neil, thanks for sharing.

  9. Wow epic post once again Neil 🙂 Love you.

  10. Thanks Neil For sharing….

  11. Hi Neil.

    I’m very interested to see that info graphic but it seems like it can’t be viewed somehow.

    • Alan, what seems to be the problem ?

      • Earlier the image was not appearing. I’m not too sure why but it was like 2-3 hours of time. Anyhow it is back again and thanks for the great infographic. I realized that you have a tutorial on Tumblr marketing specifically just for your University students. Considering to checkout on that 😉

  12. Jerome Ibuyan :

    One of my blogs is hosted by Tumblr (link in my name) and I’m happy it earned good amount of audience. Just want to go deeper on using tags, I think Google read it as your site’s meta tags too (correct me if I’m wrong). Image size is also important if you want it to go viral, I’m using 600×800 for posters and picture quotes, which is also good for Pinterest.

  13. ManuJeevanPrakash :

    Hi Neil.
    Great Post. But is it worth the time for a seo company to be active on Tumblor??


  14. I have always loved Tumblr, but I have heard that any content you post on it you do not own? Doesn’t this cause a potential issue?

  15. The only thing that is confusing me that Why the owner(s) sold it for 1 billion dollars? As it is earning 100 million dollars already. So, it should grow a lot more?
    Reply Neil.

  16. Kaloyan Banev :

    I have to admit that my Thumblr strategy is very week. It have worked well for me in the past on few different niche, but my main project cound not benefit much from Thumbr traffic.

  17. Vatsala Shukla :

    Brilliant infographic Neil. I used Tumblr for the first time while participating in a Scavenger Hunt and Tumblr was our posting platform. It didn’t generate any real leads for me but after reading your post, I’m going to give it a second look to see how it can fit into my overall business marketing plan.

  18. Enstine Muki :

    wow! such interesting stats about Tumblr Neil. I don’t even think I have an account on it. I’m heading over to it in the next few minutes

    Thanks for the solid recommendation

  19. Hi Neil

    As always a big thank you for so generously sharing.
    Thanks too for your reply Ravi, had a look at your site and love.

    Greetings from Africa


  20. Thomas Adison :

    I have a tumblr a/c but i rarely used it, i never imagine tumblr is such a big social network. Thanks for sharing this infographic with valuable information.

  21. Gaurav Sahota :

    Since, I have subscribed to your blog I have Learned a lot!!

  22. Shucks, I guess I shouldn’t have deleted my Tumble. It’s a wonderful site for creative people. 😀

  23. Thanks for the info-graphic really helpfull

  24. Josh Walsall :

    Just started use tumblr. So really helpful

  25. Afiq :

    Thanks Neil. I’m using tumblr for additional backlink. And now let me focus more on using it for marketing

  26. No infographic displays on iOS, just an empty box (same if I click on the box). Wish I could see it!

  27. Shalu Sharma :

    This is a good technique, I have been using this method. But not sure if its working. I do use hashtags and it seems to appear when you do the search for the hastags. As long you to use hashtags, follow and comment on others, its a great technique.

  28. Just a clarification request – RPV is listed two different ways – first as revenue per visit, then revenue per visitor. I assume its visitor right? (per visit sounds extreme no?)


  29. Fredrik @ :

    Hi Neil, great post as always, struggling to write a post/month, i don´t know if tumblr is really for me, i simply find it hard finding topics to write about.

    I actually commented on this post, to ask if you have any plans on writing a post about twitters new website cards advertisement form, it would be much appreciated 🙂

    Best regards,
    Fredrik Näs

  30. Ryan Biddulph :

    Seems like awesome images play a big role on Tumblr Neil, like Pinterest. People dig eye candy and won’t ignore it anytime soon. Thanks!

  31. A big thank you Neil, learned another rocking traffic driving technique.

  32. Hi Neil, lots of thanks.’Re: little blogging platform’, I really didn’t know it. I discover it thru your deciding info now that it was wrong to ignore this 2nd potential platform to promote my web content optimizing little blogging.

  33. Kaleb Nation :

    This info-graphic is really amazing, I have heard about Tumblr before but never thinking of using tumblr can leverage my blog traffic.
    By the way thanks for the blog post.

  34. The beauty of working with a visually stimulating platform like Tumblr is that it’s sometimes easier to incite an emotional response with photography and video than with words. Visual content is memorable, and thus it has a high potential to spread virally.

  35. dude ive already sign up for your email and your pop ups are really anoyying, the content is still great thanks

  36. Jayme Rayne :

    I love using Tumblr and find it a great source for marketing and/or just sharing things I love. Great post!

  37. Hey, nice post as always. 🙂 Never thought Tumblr would be such an useful tool for marketing my website. I’m already on it and thank you so much for letting us know!

  38. Hi Neil

    Thanks for the post regarding Marketing. I like it & its really helpful.

  39. Engineering is counted as one of the most prestigious profession in our country. Most of the students who opt PCM trade in Class 12 expected to emerge themselves into the renowned engineering colleges. One of the best engineering college is ropar IMT which is successfully empowering communities through educationand providing social service. It offers globally eminent information to all its aspiring students and in turn train them for their future careers.

  40. Nice one Neil. Understanding the best method of how to make effective use of these sites is important. Most people just share links and links only !!!

  41. AJ & Serenity Services :

    Thank you so much for this awesome infographic! This really motivates me to give Tumblr a try for promoting my online business. I will also be sure to share this resource with my customers for helping them promote their businesses as well.

  42. Hi Neil,

    Great post. Looks like young generation’s leaving facebook, now I think I know what they are using 🙂

    What do you think about increasing number of social networks and diffuculties of splitting efforts marketing products/services in these social networks?


  43. Thanks for the great post! Will be looking into how Tumblr can help my business for sure!

  44. I love using tumblr to drive traffic to my sites. Thanks a lot for another great post Neil. You are a rockstar

  45. I didn’t realize that Tumblr could be an important seo tool in the post-Panda and post-Penguin world.

    Thanks Neil for the great content!

  46. liz chapman :

    Hi Neil – I must be so slow here but I have created a Tumblr account and cannot see how to link it back to my websites – can you explain please?

    Many thanks

    • Within the content you can link back to your site. Like when you create a post on Tumblr you can link to any site of your choice.

  47. Hey Neil,

    Thank you for the infographic!

    I’m interested to find out what’s the top industries using Tumblr and if there are any unconventional ons using it successfully.

    Thank you once again!

  48. Neil,

    Thanks for the info, I was wondering how to use Tumblr properly.

  49. Kazuko Falt :

    Nice once Neil. I am going to give this a go. It looks pretty cool.

  50. Neil, amazing infographic, so clean. And just to add, tumblr if used properly, for some niches can work better than FB or Twitter.

  51. Danny Hartnett :

    This has to be one of the best infographics I have seen online, I have seen some sites , talking a lot about tumblr lately. I mainly see people post videos and pictures , very rarely ever see a full blog post on there. Nice job on the infograph

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