Domain Authority (DA) is a website metric developed by Moz. It is one of the most important numbers known to SEOs. The greater your DA, the more likely you are to have strong traffic and high rank.
Is domain authority something that you can change, or is it unalterable and immoveable? I am convinced there are practical things you can do to improve this important number.
Want to improve your website’s domain authority? Follow these 5 practical steps to do so.
But before we go over how you can improve your DA, there are a few things you need to know:
Domain Authority
First off, let me share a few key facts about DA. This information will help you better understand exactly how you can move your DA upward:
- Domain authority is based on a lot of factors. Primarily, however, these are link profile factors such as how many backward links are pointing to your website and how authoritative those sites are.
- It is very difficult to gain a DA number of 100. Sites like Facebook and Google have it, so don’t be disappointed if you never hit 100.
- DA is difficult to influence directly. You can’t change your DA score like you can change your meta tags.
So, how do you improve your DA?
How to improve your Domain Authority
We’ve come to the very question this article attempts to answer: How do you improve your DA?
Improving your link profile is a crucial issue that I’ve addressed in detail before.
At the most basic level, to have a good link profile, you have to do two things:
- Get rid of bad links.
- Gain good links.
Let’s deal with the first one — getting rid of bad links. This is pretty straightforward. You request the removal of these links, and if that fails, you disavow them. Done.
Now, what about the second one — gaining good links? Realistically, you have two options. Option 1 is that you engage the services of an SEO agency that has relationships with websites and writers who can secure high-quality legitimate backlinks. This is a good option, but it is expensive and has risks.
Option 2 is to create a site with high value information that elicits links by virtue of its awesomeness. That, my friends, is content marketing.
What I’ve found is that content marketing is the solution to gaining DA. Although I’m still going to give you a list of things you can do to bump up your DA, I want to emphasize the most important factor: you improve your DA by doing content marketing well.
So, let’s take a closer look at the 5 things you can do to improve your DA:
Step #1: Ensure that your technical SEO is in place
Attending to all the technical aspects of SEO is absolutely important as a foundation. It may not be sexy to optimize your robots.txt or map out a URL structure, but without these important features, you won’t have effective SEO. First things first. Technical SEO comprises the core of a DA-improvement effort.
As Moz explains, to improve your DA, you need to improve your overall SEO, and that includes all the details that SEOs know and love — site structure, navigability, breadcrumbs, URL structure, meta tags, header tags, word count, keywords, alt tags, etc. SEO and content marketing require one another. They actually go together.
Make sure that your SEO is up to par before you go further in the pursuit of higher DA.
Step #2: Create lots of linkable content
Now, we get into something that has a more direct impact upon DA — your content.
In order to have content marketing, you have to have lots and lots of linkable content. What I do is create articles or infographics nearly every day. That’s a lot of output, considering my articles are over 1,000 words, my infographics are big, and my guides exceed 10,000 words.
This is a heck of a lot of content, but I’ve seen it pay off in big ways. Content drives my business. It forms the core of what I do. I would not have the level of success that I now enjoy were it not for the hard work of producing lots and lots of content.
It’s not mere content alone that drives links, of course. It’s top-notch content with power, authority and value. There is no industry so boring that it couldn’t produce engaging content. My resource on content marketing will explain how you can do this.
Step #3: Develop strong internal linking
Often overlooked in the craze over “high quality backlinks” is building of high quality internal backlinks. I can’t overemphasize the importance of internal linking. (See what I did there? That’s an internal link.)
Internal linking weaves a powerful network within your site that benefits both the user and the search engines that crawl and index your site. A site that lacks internal linking is like a collection of pebbles — disconnected and weak. But a site that has strong internal linking turns those pebbles into concrete — interconnected and unbreakable.
The great thing about having more content is that you’ll have more content to link to. And the more you link internally, the greater your ability to create a dense and powerful site network will be.
Step #4: Regularly remove toxic backlinks
SEO isn’t all glory and grandeur. There’s the nitty gritty of wading through spreadsheets and performing mind-numbing repetitive work.
It’s not easy, but it’s worth it. You’ve got to remove your toxic backlinks. Every now and then, you should dig into your link profile, find the spammy links, and get rid of them.
You’ll gain a huge competitive advantage by regularly cleaning your link profile. In my experience, this isn’t something that most webmasters are doing with any regularity. Sure, I see webmasters engage in clean-up with a vengeance, but it’s only after they’ve experienced the slump of an algorithm penalty or the heart-stopping experience of a manual penalty.
Don’t wait till a penalty strikes you to clean up your link profile. Do it now and then continue to do it on a monthly or bi-monthly basis.
Explaining how to remove toxic backlinks is outside the scope of this article, so let me point you to some resources. This Quick Sprout Traffic University video helps you understand whether you’re at risk for a penalty, and this article on penalty recovery will show you exactly what you need to do to clean up your link profile (even if you haven’t been penalized).
This is the only way you’re going to have a tidy link profile — cleaning it up regularly. You can build the most awesome link-backs the world has ever seen, but if your profile is full of spammy backlinks, you’re not going to experience the success you want from content marketing. Your DA will remain low.
Step #5: Be patient
If you are doing exactly what I’ve explained in the above steps, your DA will rise. One of the factors that doesn’t get a lot of notice in discussions of higher DA is the domain age factor.
Generally speaking, the older the domain, the higher its authority. I examined the link profile of a website and discovered some historic domains. These historic domains had high DA levels.
To find out the age of a domain, you can use the free Domain Age Tool provided by Webconfs.com.
Domain age doesn’t automatically translate into domain authority, however. If the domain falls into disrepair, maintains outdated SEO techniques, lacks fresh content, or builds up a cruddy link profile, it will lose its DA.
As you pursue content marketing, you will gradually see your DA rise. My point is that it takes time. Be patient. SEO wins don’t happen in a day. They happen over the long haul.
Conclusion
You’ll find plenty of content elsewhere on the web that explains how you should improve your DA. Some of it is pretty good.
But most of it misses the whole point. You can’t simply “improve your DA” by jiggering this and tweaking that. Instead, you must look at the bigger picture of today’s SEO — it’s content marketing. And you can only win in the other areas — domain authority, traffic, organic search results, and ranking — by focusing on your content.
Better content means better everything else. You can improve your domain authority. It’s all about your content.
What factors have you seen that affect your domain authority?
This amazing course will teach you, step by step, how to double if not triple your traffic over the next 30 days.
Hi Neil,
Speaking of internal linking, I use “Smart Link SEO” plugin to interlink and currently I have limited to number of links to be 15 per page. Does it matter if I remove the limit?
How much of internal linking (is there a percent) is good? The reason I ask this question is because the more linkable words, the more links can get generated sometimes automatically using a plugin like this.
Now, when you stay internal linking, do you recommend using a plugin like this or do you only suggest manual linking?
I look forward to your response to this.
Regards,
Kumar
As a non-SEO focused content marketer, I would recommend that you stay clear away from automated solutions for internal linking.
The result could be wacky links here and there and everywhere that distort a visitor’s flow of reading. Besides — it takes no longer than a couple minutes per post to do it manually.
Furthermore, unless you have super-long content, 15 internal links per post is overkill.
Cheers,
Jonathan
Hi Jonathan,
Appreciate your inputs but I think I know the basics and I am looking for a SEO focused answer.
My blog posts are usually super lengthy and I don’t thin 15 or 20 links is an overkill unless there is a logical justification.
Thanks
-Kumar
Hi Kumar,
Interlinking webpages is definitely good, but how much to do it? I am not really sure.
I feel a good idea would be to make sure that we have substantial content on our webpages and interlink webpages for a better user experience and not worry so much about seo.
Good question though, would like to see what other have to see on this.
I’ve used Smart Link SEO in the past with a weight loss plr site back two years ago, and at that time the pages I created for that site were huge and contained lots of links per page (samples to view mostly). The homepage had the #1 spot on the serps for a full year, but then Google de-indexed it, and part of the assessment as to why it was spanked is that the site overused links.
So when we created our new VideoPLR.org site and another one for ebooks, we decided not to use any kind of automated plugin like that. Not just because of the possible over-linking, but because of possible irrelevant linking or too much duplicate linking.
I really feel that these automated tools of the past need to be discarded – if you care about traffic from Google, that is.
thanks for the great post. great .
Awesome post.
Thank you.
Thanks for the easy to follow explanation of the over linking of internal content.
I’ll definitely be working this over the upcoming weekend.
I’m glad I could help Tony. It’ll take some time before you can begin to see the results, but remember step #5
I do agree with you on automated solutions. I think they have less control over doing manual internal linking. At least that way you know for sure what’s going on. Time is key to success. I realize this post is a little old but wanted to put my thoughts on here. I believe I am doing correct white hat but I realize some of my links that are appearing in my webmaster tools for google are spammy. I had a huge blog spot link spam sent to one of my pages. I uploaded a file containing those links telling google to not count them. I hope that it works because contacting the spammer more than likely won’t. Unfortunately for me, my profile is still small so those links look bad right now. I’m hoping to gain authority eventually so that they won’t matter as much. Do you suggest a review from BOTW.org being a good directory to pursue for their forever backlink they provide to increase my trust due to me being under a year old? I do have somuch.com and on my way with eatonweb too
Hi Adam,
Manual linking is very important factor and to be considered by every blogger who posts more often. He needs to spend sometime in each week to update interlinking of his website/Blog.
I would stay away from using the Smart links Plugin. Had some bad experiences with that one.
Hi All,
It was some sort more interesting comments that i figured out and i guess instead of any plugin it would be a great practice to link manually and if it is really relevant 20 links won’t be any problem in my opinion.
I just want to thanks Neil for figuring out this important topic wisely. I loved your all suggestions.
Regards,
Zakir Hosen
I have found the simplest way for me.. is to use the link button (for WordPress users) while writing the article. If click the link button just start to write in the page you want to link to and wallla!! That usually works. Or if the page is t created.. I do this a lot and I’m sure bedtime else does too. I simply make a draft of the page I want to link to.. and then start on the link page after the first article is done. That can get you writing all day!! Which could be good or bad however you look at it.
Thanks for this great article.
You’re welcome Martin!
great article! very informative. Content is really King. thanks Neil
Gynalissie, glad I could help. Thanks for reading
Great post as always Neil! You are right about bloggers not regularly cleaning up link profiles. I am guilty of that too
When we get slapped link cleanup becomes a HUGE burden.
Thanks for reminding us to do it regularly. Can you suggest any tool we can use to audit our link profile regularly so to clean up regularly as well?
Jane, glad I could help. If you look in the article there should be some resources. I would suggest checking out all options to see what works best for you.
Thanks for another great post. I think that it is also important to reach out to other bloggers in your field and spread your content. Real guest blogging is also a good strategy, as you’ve explained in the past!
-Sam
Sam, glad I could help. Thanks for reading
The internal links here link to additional information that I will be reading, which is exactly what gives those links their strength.
Cheers!
Rus, glad you caught that. Thanks for reading!
When it comes about Domain Authority or Page Authority either, it’s crucial to gain high no. of authority backlinks which can swiftly improve the authority and Page Rank too. Apart from it, I’m really glad to read such detailed article. Thanks a lot Neil Patel, for this awesome contribution.
– Bishal Biswas
Bishal, glad I could help. Thanks for reading
Great article. However, it’s really difficult to create great content (viral) every single day or something like that.
Once you get the process down you’ll see it’s easier.
TheBlogIsMine, you should create a content marketing plan or strategy, give yourself an overall topic (the reason you have a blog), and create a few sub-topics off that, then write about those. Once you start making the plan (putting it on paper), you would be surprised at the ideas it can generate.
Neil, thanks for the article about DA.
I’ve seen a lot of times that DA is gained by comment spamming to high- DA/PA/PR pages.
I don’t think it is a good practice to put backlinks on spammed pages, but as a matter of experiments/education it may go.
Michael, glad you liked it. Also, thanks for the great tips!
Neil, once again you go above and beyond the call of duty. This is probably the web’s best explanation of a constantly debated topic that I constantly explain to clients. Thanks for providing such a phenomenal resource I can send people to!
Tim, thanks for the kind words of support. Glad I could help
Hi there, thanks for the great content. I realize that I didn’t put much attention on this domain authority aspect.
Well… its obviously, a lot of things need to be done after this
Sabree, let me know if you need any help with anything at all
Great points Neil, but I just wanted to point out that “disavowing links” with Google doesn’t affect Domain Authority with Moz, because Moz doesn’t have access to the disavow file with Google. Still a good thing to do though…
Dustin, glad you liked the article
Hi Sir, Thanks for the other great content. All points are really important and some of new for me.
I have one question, High Page Rank is important for High DA or High DA is important for High Page Rank?
Fakharuddin, they work hand in hand so work on both
Great Info Neil,
This information is helpful to increase a DA of a website. You almost consider each and every point in this post to get higher DA. This is great and I will try these points on my website…
Thank you for this great article
As of many bloggers, I try day after day to improve my website’s authority. I’m a beginner in this industry and I have a lot to learn yet. Your blog is awesome. It’s fairly difficult to understand all SEO techniques for me. But fortunately with a blog like yours maybe I have a chance to ranking in the future.
Thanks,
Isabelle
I’ve tried to use some of these things as guidelines when creating content – 1k+ words, internal links, on-page seo, but didn’t think about looking in to my backlink profile to see if there are any problems there. Sharing and promotion are a couple big things I’m focused on right now.
Rob, sounds like you are on the right track
very informative guide , thanks
Kingsley, glad you liked it
Hi Neil,
Great article on DA and monitoring the toxic links is kind of hard if a person is totally newbie. What do you think of Negative SEO roles in the Domain authority? Will that be impacted after a massive links from harmful sites.
Cheers
It can, and I have seen it affect sites, but very rarely.
Thanks again for an informative article. You and Moz are the only blogs that I read religiously.
I have a relatively new site (less than 6 months) for the HVAC industry. Although I don’t write every day, I have written 43 posts since January which works out to about 2 – 3 posts per week.
It is interesting to compare Moz’s “Open Site Explorer” and ahrefs.com
Moz gives my site a domain authority of 18, page authority of 30 and counts 86 links
Ahrefs gives my site an url rank of 31, domain rank of 44, and counts 580 links.
Why such a difference?
Thanks Neil
They have different code set and their own rules on how they rank sites and links.
Yes right, I agree with these all points. In traditional language people call “customer is king” and in online world, we call “content is king”.
Therefore we can say “content is the greatest asset for any website”.
Sophia, it’s all about content
Yes True!!!
Thanks Neil for a very informative article, as usual.
Just a quick question, not very relevant thought. You indicated before you disavow the bad links, we should try to get these links pruned. Of course, if we can prune them, it is good. But is it necessary that one needs to do this exercise to convince Google that enough effort has been put to remove the bad links, like the way it is expected in case of manual action revoking?
cheers,
Yes, they want to see websites manually remove those links.
Neil Thanks for great information.Recently I got recovered from Google penalty.I admire your advice to regularly clean you bad neighborhood.My site has a PR-2 and DA-32 what would be the link velocity for my site to increase its Domain Authority.Please guide me!
It would, but you would have to keep up the link velocity to keep growing your DA at a fast pace.
Why is Moz considered such a great resource when it’s often inaccurate? I have normal do follow links from some top news websites that have cited to my blog for authority on their own for certain posts (no funny SEO stuff). But annoyingly, MOZ opensite explorer never shows these links! Instead it shows every random blog I’ve commented on and calculated my “authority” based on this. My google webmaster tools shows me the links are there, but opensite is clearly not crawling everything, so really, what value is it?
I agree completely. I’ve seen so many super spammy sites have great domain authority in Moz that don’t rank at all. As far as I’m concerned Moz has a horrible % of links crawled on the internet and there metrics are WHACK. I’m gonna stick with ahrefs and Page Rank (I know… I know)…
Also check out Ahrefs, as their link index seems to be much larger and more relevant.
Hi Neil,
is it possible that this tactic “removing toxic backlinks” is one reason why my backlink was removed from my guest article on a PR4 website?
Milan, test it out and see what happens
Thanks again for the informative article.Quicksprout is the only blog that i follow regularly
Prakash, thanks for all the support
High quality links is the keypoint. All other things can help, but links are the basis for improving DA and PA.
Good article!
Abel, glad I could help. Thanks for reading
Great post, I’ve been using Domain Authority as one of the main metrics to track progress of my blog. What’s the best way for bloggers to promote their content?
Tom, social channels are always a good bet
I would like to know hbow much of internal linking (is there a percent) is good?
Really???
DA/PA results are metrics / theories of MOZ and are not referenced by Google search results. I believe Google do not give a dime about DA , Google have Alexa / PR to make things work .
Even though Google doesn’t reference it, typically sites with higher Domain Authority rank better than sites with lower authority.
I also still don’t believe about that theory. Lot’s of article from blogger or seo master I’ve read but still asking myself “is it true?”. I think so many theory about google algorithm that ‘maybe’ just a myth
Ruang, the algorithms are real and are changing more and more frequently
Just read your full article and found it very informative and interesting. BTW could you please tell me what is good link profile?
Thank You Neil
Mohammaed, glad I could help. Thanks for reading
All the above points except “remove toxic links” is known to all of us, webmasters…thanks for mentioning that one. I’ll definitely try this.
Koushik, glad I could help. Thanks for reading
In my experience social sharing also plays an important part in improving the domain authority of a blog,I agree to the fact that you won’t see the results with in a day or week.
George, it’s all a game of patience…
This is by far one of the best posts I’ve seen here. Good job.
Monica, glad you found it helpful. Thanks for reading
Really.. Super Informative Article :D.. Content Marketing is superb method to increase the domain authority ..
Robin, glad you liked it
same with me here, I bought aged domain 2 months ago and I just found out that in the past it was a pirate software and porn video website ..
It’s pretty common that aged domains with good surface metrics will have been used for shady activities at some point. Probably best to see what kind of anchor links have been used for those sites.
I went through a phase of hunting down domains that had expired but still had a lot of valuable links pointing at them. I stumbled across a high DA/PA page that was linking to a bunch of expired domains.
Good article as usual Neil. Pro-active link cleaning is certainly one I’m guilty of not doing enough of.
Mike, glad I could help. Looking forward to hearing much more from you
Mike, glad I could help. Thanks for the terrific feedback
Neil, great post. I always like your simplicity and clearness in your posts.
By the way I was using WordPress Insights for internal link building but in my blog now it’s not working is there any similar plug-in as that of WordPress insights?
Coming to the topic, I think domain age is the greatest factor of all in getting high domain authority, as like that of Google Page Rank.
Cheers,
AKshay Hallur.
I don’t know of any good plugins for this…
Nice article, could be more specific, but I guess that, that wouldn’t be free. But Thanks anyway for this free part.
I understand that everyone is talking about something but not giving away the big piece.
Still I think that your blog is way better than the rest. You share more stuff then the rest of Online marketing websites.
Thanks for that Neil
Okskars, glad I could help
Awesome sir
Now just read your full article and found it very interesting.i have many doubts but now its done after reading this post.
thanks again this post.. but can u tell me how much %age of Internal linking we can use in 600 words post. ?
There is no specific percentage. Just add links when it makes sense.
As always Neil awesome post. Thank you for sharing with us.
Riyaz, glad you liked it
Great stuff as usual. The challenge though, really- is to come up with linkable content that gets a lot of love and a lot of back links. Also, this only works on blogs and not on every website- for example, e commerce websites or sales pages. You just can’t build DA and SEO and get a lot of love this way.
Danny, great points. Thanks for sharing
I can say it awesome post of this year. I am also facing such a issues with my sites and now follow your tricks to increase DA. Thanks for sharing such a good post.
Deepak, glad you liked it
Wonderful tips Neil! I’ve been reading your posts for a long time. When you said “don’t be disappointed if you never hit 100 DA”, it made me laugh. I mean there are a lot of things we can’t achieve like 8-10 PR, 100 DA etc.
Thanks for the post Neil!
Judas, glad you found it helpful. Thanks for reading
I am loving this post and will implement above tips. I know your post will be helpful to increase DA of my site.
Tanisha, glad I could help. Thanks for reading
Hey, I found again informative post here which will be very useful for increasing the domain authority.
Andy, glad I could help. Thanks for reading
Great post Neil! Google has been making it all about trust and authority, and I think everyone agrees we will be moving in that direction going forward. Thanks for the awesome content
Mark, glad I could help. Thanks for reading
Hi Neil,
I just loved the post and the steps provided by you for the improvement of DA. After the PR ( As it is of no use now ), DA is the most important factor for any website.
Thanks for providing the guide.
Regards
Ravi, glad I could help. Thanks for the feedback
Hi Neil,
As always you created excellent content. Here’re some queries:
1. Apart from ‘keyword research’ is there any other way to do ‘market research’ ? Sometimes writing on just keywords is too lifeless. Can it be more intuitive? I mean how can I think over it?
2. I normally write articles that are 1000+ words and limit linking to my site posts (interlinking) 3-5 per post. I do it to have 2 benefits: One , of course, is interlinking and, second, to have great user experience. You have any suggestions for me?
3. How can you write such a great and useful content every time? Are there any checklists to write great content like yours?How to find topics which will wow my readers?
Thank you so much.
Regards,
Avadhut
1. I do market research through surveying as that always provides good insights on what people want.
2. Don’t limit linking. Do whatever feels right.
3. I’ve been blogging for almost 10 years.
Hi Neil,
Great article. You mention regularly remove toxic backlinks, how often do you recommend doing this?
Thanks!
Perry, I think you should do it on a needed basis. Check regularly
Great article Neil. On the topic of domain age. Are there any simple things that a webmaster can do to “age faster”? I’ve read that securing longer leases and might help. I’m wondering if there is anything else worth taking a look at. Or is it a case of simple being patient and “Waiting until you grow up” before you can play with the big (old) boys?
There really isn’t.
Neil, love your site and content, but I have to disprove this article somewhat. I actually wrote an article about how easy I was to fake my DA and why I don’t really trust it that much anymore to determine the quality of a site.
You can read the full article here: http://timhickman.com/why-i-dont-trust-da-pa-and-why-you-shouldnt-either
Basically I got a domain, and “churn and burned” spammed it for 2-3 months. The result? 58 DA and 64 PA. That’s not bad for a complete garbage site, that I could turn around and sell (but won’t, it was a case study).
I’d like to hear your thoughts!
I am literally the only comment you didn’t respond
I’m curious!
Tim, sorry. Did you have any specific questions :)?
I was just curious of your thoughts about how important DA/PA really are, and if you agree they can be faked, etc.
Great article, I really like your writing style. Anyway all the tips are helpful and pretty clear, it could be more specific about domain age, even though it is a factor nobody can speed up (your services doesn’t include some kind of “domain age time machine”, doesn’t them?).
I have best experience with monthly checking spammy backlinks, it could boost domain authority significantly, mainly in competition which use a spammy methods.
Looking forward for your next post.
Martin, thanks for the feedback. Looking forward to hearing more from you
Martin, thanks for the feedback
This was all excellent advice. I didn’t now about “toxic backlinks” and I plan to look into that more. I also have a few blogging buddies who could use this article because you put it all very well. Thanks!
Scarlet, glad you liked it
I’m not familiar with “toxic backlinks”, but after reading this post, I will check that regularly.. Thanks a lot Neal…
Marian, glad you liked it
Excellent post Neil, loved reading it. It makes complete sense to have the basic SEO tactics in place and then follow up with the content strategies.
Sukh, glad you liked it. Thanks for reading
I really thanks to you, I get lot of new knowledge from you. I read your mail without fail.
Thanks Nil
Regards,
Sanjay
Sanjay, glad you liked it. Thanks for reading
Great article, Neil! I think the biggest thing to keep in mind here is patience. Your domain isn’t going to gain tons of authority overnight. It takes time and an well-thought strategies (on and off-page) to gain domain authority.
Bryan, thanks for the tips
Domain authority of your domain will increases if you produce quality content and relevant high quality backlinks when your website gets ranking and visitors on your domain, Domain authority will automatically increase right “Neil Patel”
Assuming you put out good content and people are reading it, then yes.
Hello Neil, is domain authority is major factor when the things come to SERP’s? As you know that Google is rolling out another spam removal update, will there be any change in link building strategies?
Thanks for great article bdw.
Google has their own algorithm and it doesn’t look at DA. But in general sites that rank higher tend to have a good DA Score.
How does internal link help in increasing DA Neil?
You are spreading the juice throughout your whole site. That helps your whole domain incase people just link to your homepage or internal pages.
Hey Neil,
I have been working in the blogging and marketing field since 3 years, when i started blogging people were dependent on Pagerank but now as the pagerank isn’t updating any further with that enthusiasm it used to get updated people have started checking Domain Authority of blogs before getting involved in any deals with the blogs.
As far as my blogging journey is concerned getting good pagerank is far more easy than getting a good domain authority as domain authority depends on a lot of factors.
Thanks for the write-up, actually thanks for writing the 4th heading because i didn’t know that removing toxic backlinks is important
-Siraj Wahid
Siraj, glad I could help. Looking forward to hearing more from you
Hi Neil,
I have a question if you may answer.
If a website has very low DA (for example 10) and links to, let’s say, Quicksprout, but it is a legitimate site, just starting out, would you disavow this link, ask them to nofollow it or ask them to remove it altogether?
Thanks in advance.
If the link is relevant and it is coming from a site that has potential, I would leave the link alone.
Great, thanks Neil!
Thanks Neil for yet another quality and detailed article. I must say you are the only person I am following on every subject of the content marketing and seo.
You are truly rocking.
For last couple of months I am working on my blog(http://digitalvani.com) to improves its domain authority and what I have found along with the backlinks count domain age is the most important factor for having better DA.
Btw the tips are written here are pretty clear and helpfull.
Arun Mohaptra
Arun, glad I could help. Thanks for reading. Looking forward to hearing more from you
Interesting points as always. The key to it all is time – you have to wait and see your efforts develop over six months, then a year. I think some people expect instantaneous results, and it’s counterproductive.
I stopped doing “toxic” backlinks a while ago, and am considering taken up nofollow ones now. I think the content I put out stands a good chance on Google+ and StumbleUpon, as opposed to a keyword heavy Google placing.
Alex, glad you liked it. Thanks for reading. Looking forward to hearing much much more from you. Always a pleasure
Please tell me how improve DA and PA. I am new in web field pleas help me
Hi Neil, great article as usual!
I am trying to follow your advice but I’m hinestly a bit discouraged here. It’s clear i’m doing something wrong when it comes to link building on my website. Unfortunately I don’t know what exactly.
My website is almost 2 year old, truth is, I didn’t post regularly every month, but when I do it (especially lately) the quality is pretty good. Long articles, good social shares, good SERP (after the Panda 4.0 even better actually).
My dilemma is my DA and PR. No matter what I do, no matter that sites like TripAdvisor and Cosmopolitan linked back to my website (with do follow backlinks), no matter if other important websites in my niche gave me backlinks too. My DA is stuck at 28 for months.
There was a point where it was 32 then instead of going up, it started to go down. I’m not practical on SEO but I try to putinternal links on my articles, create good quality content, H1, H2 titles, alt tags on images etc. and it is working for SERP big time.
But the backlink dilemma still remains. What can I do? It is really important for me to get a higher DA and PR as my blog is my main source of income and I can forget about advertisers contacting me with such low numbers.
I see doamins younger than mine, raising quickly their DA, and i’m here stuck and frustrated at 28. Don’t know what to do anymore.
Thanks for your reply!
Clelia, keep at it. I am sure with patience and your continued hard work you will get there. Do you have any specific questions I can help you with?
Thanks Neil…I’m trying to be patient but I’m getting discouraged.
Do you know a good app where I can see who’s linking to my website? I tried and the ones for free are not very good, and if I have to pay I want to make sure I’m spending my money on the right tool…
Thanks again for your invaluable help!
Hey Neil, just a quick (positive) update.
Finally Im starting to see some results. My DA has improved from 28 to 31. It’s a start! I hope it continues growing.
You were obviously right…patience and hard work are the key! I also managed to almost double my traffic(and income) in a month. Good achievement indeed.
Thanks for your great articles!
We’re working on external and internal links for all of our sites. It’s not a quick process but absolutely worthwhile.
Gina, great point! Thanks for sharing
Hi Neil
Thanks for this wonderful post. One of my friend Derek is following your tips . These are really helpful. Waiting for more tips.
Fergal, glad I could help. Looking forward to hearing more from you
is there any other way to check the high Pr pages of a website. We can use them to get High Quality Backlinks for a Website which will help in increasing the DA of the website.
Prateek, you should focus more on content. Those other metrics are just fluff.
rca 6 hdmi cable
Thanks for the great tips on improving my websites domain authority. I never know much about it and will have to research it further.
Adam, glad I could help
Amazing information Neil!
– So the onsite content is equally important as the one you distribute.
Thanks.
Andres, glad you found it helpful
Hi Neil,
I love the way how you explain this thing coz I am really curios how domain authority calculated. Thanks for this nice tips.
Glad I could help, Blogger
I knew that all SEO efforts take time, but this article here reminds me to still be patient and continue strategizing and executing hard work.
Thanks for this, Neil!
Bene, glad you liked the article
I am surprised to see that domain authority play vital role for any website in terms of business, ranking as well. Thanks for giving such a informative tips. keep it up.
Scott, glad I could help
Hi,
I’m new to this blogging, your post helps me a lot. Before i read this post, really i don’t know very much about Domain Authority, now i got very good knowledge on this topic and now i know how to improve Domain authority of my blog too. Thank you very very much for this awesome post and please keep updating good stuff like this. sure i will come back for more updates.
Deepi, glad I could help. Looking forward to hearing more from you
Thanks for wonderful article, I will try suggested things on my own site.
Pravin, glad I could help
Great tips, Neil. But I think it’s really hard to create linkable or viral content for my sites. Even if I create an infographic, what are the possible ways I can make it go viral and get it shared on other authority sites?
Thanks for sharing this. Very useful tips for me as a starting blogging….
Glad I could help, Raj
Hey, thanks Neil, for this article. It helps me to understand domain authority better. Keep up your good work.
Pradip, glad you liked the article
Great job Neil, I have a site with less content. Neil please tell me can I increase DA with less content?
Abdul, focus on quality content!
Thanks Neil ! Improving the DA has always been a bane of my existence
Hopefully I’ll be able to implement your tips and get the damn DA to go up 
Cheers for the helpful tips
Ani, glad I could help. Looking forward to hearing more from you
Thanks Neel.
This is great piece of content and always good to refresh basic things time to time.
Cheers,
What if we get backlinks from authority websites? Start interaction on social media sites and write quality content for the visitors, and share our website posts on social media sites and on social bookmarking sites?
Does this also increase the DA?
We have recently did some internal linking and the website started getting some decent rank and also the blog comments are also increased as well as the website ranking in the SEs.
Matt,
The short answer to this is yes. If you are doing all the right things you’ll see that all key performance indicators will improve.
already check mine, my DA is too low. So I need to gain the best backlink to gain my DA
There are most popular online newspaper gonomot.com Address: http://gonomot.com/
I just know how to do that, it must be consistent, and I think this is the real challange, huehe.
I agree with you, the biggest problem, sometime we cannot consistent to do that. And it will be a big challenge for every one.
Lintas, it really is an issue — Consistency is key (that’s my mantra)
I really like your articles, very very very informative. I’m soon gonna lift my website up higher than ever before. Thank you Neil !
Hi neil,.. is it okay if I make more than 3 internal linking on my article?
Hi neil,.. is it okay if I make more than 3 internal linking on my article? Coz usually I’m only make a post that contains 3 links max.
Could a changeover from an HTTP to an HTTPS website have effect on Domain Authority? The domain is still the same, but the URL indexed in Google is now different and the links pointing to the website are now also different.
Any thoughts on the effects of HTTPS and websites?
Now a day pagerank is not the main factor of having a good rank in google. Thanks for sharing this one. I think my only focus now is to make my domain authority higher not my page rank.
wow. such a great informative article . i llike it… can u plz tell me about how to improve my new web authority
Hi Neil Sir,
Since Google almost stopped updating the Page Rank,DA became the major factor to measure any site and their quality.Thanks for the tips,will try my best to follow them to increase my blog DA.
Regards
Debarpan
100% true. Over time with content marketing we’ve gone from fresh startup site to over 5000 queries on google webmasters within one year.
Using sem rush to see what you competition ranks for and wordtracker are good tools as well.
I see many bloggers running mad for backlinks without knowing they are good or bad . Neil nailed the difference.
Mind blowing article-as always-by Mr Patel. My site currently have DA 27 and wanted to improve that. Because if two sites that have everything same BUT DA, then the site with high DA will be much above the other in SERP’s. This may be the first motive but there are lots of great incentives of having higher DA sites
Great article dude! Thanks!! (y)
Great insights, but maybe in the future it would be more useful a more technical aproach, like “create a Facebook page, a Pinterest account, etc.”
Great lecture, like we are already used to
Thanks for sharing this. By your experience could you guess how much DA is achievable by creating profile in many social media sites and get back links from each of them from the profile page.
So many factors with DA it`s all about being genuine and not trying to overly game the system. Great content and content marketing really does help. Another great article!
wow…!! Great interesting post very informative and valuable to implement. Thanks a ton….
Often times when all thing are done it does become a waiting game. As you stressed in the article technical seo aspects need to be taken care of first and be in good standing. If that is not done you are starting with a disadvantage and just hurting yourself.
Great article on DA Neil, I’m doing a few of these steps now but going to incorporate all 5 as I move forward. Cheers!
The most difficult point is number 5 “being pacient” is not my natural way of being me
I would like to take a short cut. Is there one?
Sorry I mean “Patient”
It’s look easy when I read this article, but I know it’s not as simple as I read
Really impressive stuff Neil. For one of my client, I need to work on improving their DA. After going through these steps, my mind is full of ideas on what I need to do on their site correctly to improve their domain authority. Thanks!
This is great article. I agree with you that, the patience is the key. You can’t win SEO overnight. However, how long would it take to see some improvement in DA? is there any approximate timeline? I have domain called http://www.rangoutlet.com. It is showing 1 month old using domain age tool mentioned in the article. Please let me know.
Thanks for sharing great post, Neil!!!
Thanks,
Hemant Khatri.
That might hit the spot! i guess..
Very informative. Thanx
How can you judge which backlinks to get rid of. Are small, low DA websites bad to get linksfrom if they are using good SEO practices?
Good post, I will try to implement your steps and let you know the progress.
Wow Great . Your Article is very helpful .
Smith, glad you found it helpful. Thanks for the feedback.
Domain authority plays very important role for generating a massive traffice. Nice info Neil.
Aditya, glad I could help!
This information is helpful to increase a DA of a website. You almost consider each and every point in this post to get higher DA. This is great and I will try these points on my website.
Thank you for this great article
thanks for your tips. I’ll try my best to increase my page authority from now
Kakipromo, let me know if you need help with anything else.
Deae sir, thanks again for new more valuable support feee post…
I am too much exciting for your every upcoming post… your every post is unique and always learn somthin new & special.,.. thanks again deae
Yes, you are right Vikas, from every article of this blog we learn a lot of new things and latest information. Thank you sir.
I am so sad, cause I lost my site having up to 53 DA… due to some of my bad discussions
Could you please say something…. “Which is very important to increase my keywords rankings on search engines? or These can be helpful for increasing rankings for my keywords on search engines?
For increase your saving or income you should use great keywords. Keyword is the backbone of PD. further you can contact me.
I agree with publishing rich content, it makes more sense, because the site will be focusing on what people like and it’s people who refer to our content.
Thanks
Totally agree with the key rule of content marketing. As it started paying me off and one has to focus on content marketing first if he/she has to improve domain authority.
Can you give me top solution to boost domain authority for new site ? Perhaps on practical ways.
Azhar, you should focus more on context and on providing value and the rest will follow.
Google has some limits to disavowing links, so how much is too much? And if you have a lot of links from lower DA websites, should all be removed, or is this going to hurt the overall DA for your website ?
I mean, only having higher DA links sounds good in theory, but does the amount of links count, even of they are of a lower DA than yours ?
Thanks!
Zaone, you should do everything in moderation — to avoid red flags. I would inspect the links before doing a full overhaul. Let me know if you have any other questions.
Well, for example, I’ve found a scaper which I’ve disavoed, I’m guessing this won’t hurt my DA, as I have already reported it to Google for scraping my content.
What i’d like to know is this : I have a lot of backlinks from websites that have a lower DA than mine(I have 38 atm), mainly under 30 and go all the way down to 15.
Would my authority and link profile rise by asking people to remove those links, and keep only ones from higher, than mine, DA websites ?
Thank you!
Thanks Neil. I have followed Domain Authority stacking for quite sometime now and time and time again it proves that perceived authority by just aggregating links no longer works. Content is king and content marketing is the emperor. Its high time we concentrate on what the user needs rather than what search engines need. Search engines eventually will catch up and sites that put content at the heart of its users will triumph.
Lisa, great points. Content is always going to allow you to achieve results that other types of growth typically cannot.
This is a fantastic article an well it really proves a point that SEO isn’t overly complex, it’s rather simple providing you don’t try an exploit it by trying to deceive google or bing bots.
Andrew, glad you found it helpful. Please let me know if you need help with anything else.
i want increase this domain http://deshichotimasala.blogspot.com
Deshi, do you have any particular questions or advice I can help with?
As usual great information Neil. How do you come up with such great content every time?
Ned – I just keep up to date on trends
Thanks Neil. I have followed Domain Authority stacking for quite sometime now and time and time again it proves that perceived authority by just aggregating links no longer works. Content is king and content marketing is the emperor. Its high time we concentrate on what the user needs rather than what search engines need. Search engines eventually will catch up and sites that put content at the heart of its users will triumph.
Eilene, I like how you laid it all out. Thanks for sharing — Looking forward to hearing much more from you.
i read your article in details i will try your 2nd method to improve my DA
Raju, let me know if you need help along the way.
Neil sir, am really impressed with your steps by steps process to increase DA.
Mohammed, glad you found it helpful.
even i noticed that only seo will not work
seo + high quality backlinks will sure get an high rank and increase domain authority
thanks for sharing this valuable content
Akshay, glad I could help. Please let me know if you need help with anything else.
Thanks for the post, Neil. I have a question though. How important is the page authority of a webpage? Is it alright to have a high domain authority but low page authority? Thanks!
Kevin, the metrics you outlined don’t have as much weight as they once did. I’d focus on context and content.
So the PA and DA don’t matter now? Thanks!
Hey,Neil great article i have a question what does google considers while ranking a niche website ?
> i have a domain of PR-1,With PA 37 and DA 24 of Finance Niche
> I Have EMD Domain of PR-0 PA – 6 DA – 1
Which domain would rank faster ?
Shafiuddin, it’s more nuanced than that — look at the quality and context as well.
My website DA is 43, is it fine?
Akhil, focus more on content.
Hey Neil,
Thanks for sharing the points to improve the domain authority.
Domain authority is important than never before. Brands, when looking for collaborations with bloggers, consider it a very important factor. The higher the authority of your domain, the more collaboration opportunities you get and more money you can make through your blog.
This makes it extremely important to focus on domain authority. In fact, I think bloggers must first focus on having a good DA and then on traffic. Of course, if you work on one thing and put great efforts on it, the other things gets done automatically. For example, as a part of your efforts to improve domain authority, one would write quality content that would get linked to and this would cause what? “An increase in traffic”
Nowadays, bloggers do work a lot but their efforts are segregated. They’re focusing on a number of things at one particular time which is a recipe for failure.
They should focus on one thing and domain authority should be the first few things one must work on and I am sure your article would help a lot.
Manpreet, great points. While DA is important it’s also important to focus on your content within the context of your niche.
I am following above Ideas to improve my Domain authority. Lets See Whats happen next. Its will also help to improve page authority ?
Chetan, let me know if you need any help along the way.
I recently launched a new Indian based jobs and education site. I published many unique articles and build lots of backlinks. But the Domain authority is very low. How to increase?
My site – http://www.admitcardnet.in
Victor — focus less on metrics like DA and more on providing quality content.
Hey Neil,
i read this article, Thanks for this post it is very useful to us, my website DA is 17. is their have any new ideas cloud you please update.
Venky, glad I could help.
Actually i had started blogging 4 months ago only and most SEO terms i know but only 1 week ago i knew about DA when i used MOZ open site explorer tool. Till now i don’t know the importance of DA in SEO but this article is quite helpful for me, so thanks Neil
Jay, glad you found it helpful. I look forward to hearing much more from you.
Neil,
I always learn so much from each one of your blog posts! Thanks for helping me grow my marketing skills and business.
Torri
Great article!!! Thanks for posting it.
Jay, thanks for reading.
wow that awesome post ,very useful thanks for sharing this stuff
Abdellah, glad I could help.
Wanted to ask a serious question Neil. It was regarding dates in URLs, their effects on SEO and domain authority. Is it true that websites with dates in their URLs rank better for short term or immediate events while those without dates rank better in the long term?
Seriously need your views on this!
Aditya, I remove dates sometimes and keep them other times. It’s all about what niche you are in. Test to see what works best.
Great article. Just to add one technique that I used and which really worked for me is that whenever you upload a video to your YouTube channel or a Presentation to your SlideShare account, make sure to add relevant description with an appropriate link to one of your pages. This will generate social signals and traffic.
Thanks for sharing. Looking forward to hearing much more from you.
Hi Neil,
So glad to see your post on increase website domain authority. That’s an awesome secret tips to increase domain authority. Specially i would like to give thanks for the tips of internal linking which help to increase DA.
Thank you for your valuable post. It will help me to increase DA.
Kind Regards
Yasin Rishad
Yasin, glad you found it helpful. Looking forward to hearing much more from you.
Neil, as usual you have yet produced another meaty content. Thanks bro.
I particularly liked the tip on “creating strong internal linking”; You know this can easily become a pain, having to interlink your site every time you wrote an article; it was really giving me concern on my blog but luckily I found a tool that helps automatically do my internal linking in a silo wise structure. Here’s the link, if you want to check it out http://goo.gl/ylaHth
I also wrote a related post on my blog which I titled “How to get domain authority backlinks for free”; I believe it compliments this particular post and thought to share with the community; here’s the link http://danewah.com/how-to-get-domain-authority-backlinks-for-free/
Dan, thanks for the share — I’ll check it out.
Internal links are problematic in that any change to a website throws all these links into disarray…, well, not any change, but some changes…
For example, I use several platforms, on several servers, whose software is not static…
When wordpress has updates or the plug ins get dropped… internal linking is one more area that creates a huge web of redos…
It’s not enough just to build a great web site… and follow the latest rules.. the rules keep changing.. makes it hard for small local business to be found.
Yucel, great points. That’s why consistently running an audit is important.
Thanks for sharing the points to improve the domain authority.In fact I am a regular visitor of your blog. You really write a good tutorials.Thanks for taking time to share the knowledge.
By the by, Do sites with .info rank will than .com ? My last website was in .info and it really ranked will with no efforts. However, with my new site being in .com it’s not.
I am Freelance web developer and consultant from India. My website is http://sachingkulkarni.com/. Do you have any friendly advises for me ?
Regards,
Sachin G Kulkarni
Freelance web developer and consultant
Sachin, I think at the end of the day what matters most is if you are providing valuable content and information to your readers — everything else is just secondary to that aim.
Thanks Neil for this kind of post.. It’s same as PageRank.. That’s true that authority backlinks are really important to increase PA/DA. For finding authority backilnks I used http://linksearching.com tools every time.
Sojib, thanks for the share – I am sure it’s a helpful tool.
I have implemented Internal linking in all my posts and now I see some good results. My target is quite big but I will keep on doing the right thing. I like the fact that you put effort on great content. At the end of the day we’re writing for people not machines.
Phillip, sounds like you are on the right track — you have to definitely personalize the experience to get the best results.
Phillip, we are writing for humans, that’s right, but google is a machine
I mean, is STILL a machine. Stuffs that Matt sold us these years that content is the king and buying links is nocive is just bla bla bla.
Content is the king but the army of that king are the links no mater what.
I see every day crap sites with good links ranking better than good content sites with less links. That’s the reality
This is a very accurate article thank you
Glad you found it helpful.
these are the very nice info, for more update about domain authority please check this also
http://www.inramstechnology.com/how-to-improve-domain-authority-of-a-website/
Hello Neil,
great article Indeed. All above mentioned tips are really awesome. And the Step 3: ‘Develop strong internal linking’ is the only way known by bloggers so is me. Rest, of the points are very new to me and very useful as well.
And yes, Domain age factor is a factor one should not ignore. Thanks for sharing such a wonderful article.
Sonam, glad you found it helpful. Thanks for the feedback.
Hello Neil,
great article Indeed. All above mentioned tips are really awesome. And the Step 3: ‘Develop strong internal linking’ is the only way known by bloggers so is me. Rest, of the points are very new to me and very useful as well.
Glad you found it helpful. Let me know if you need help with anything else.
Very impressive post…double checked your own PA and DA and was blown away. You obviously know what you’re doing. I’ll be paying attention to what you have to say for sure.
Blessings,
Anita
Anita, glad I could help!
Good Usefull information
Gurlal, glad you found it helpful.
I am almost a below average SEO person. But I wonder why my blog DA is 97. I haven’t tried any of the tips mentioned here. What does that mean? Indirectly I want to know what my strength is and how I can utilize it better.
Thanks Neil. Your tips were great though!
Nandhini it may be that your content is just great.
Very good and usefull information for me
Hey that’s a great post link building works great
Hello Neil,
Great explanation!! I started blogging from last few months and i would like to know 2 things from you.
1) Earlier my DA is 18 before 2 or 3 months but right now it is 13. What to do to maintain DA?
2) Why PA is high then my DA?
Please help me with above questions
Thanks
Anant, can you provide some more details…
Hi Neil,
I would like to know that why DA is frequently change?. What i have to do to maintain my DA? And Regarding PA. currently my blog PA is 24 and DA is 13. Why PA is more then DA? Do you know matrix behind it?
Thanks for your quick response
Anant, have you run any tests to see why this may be happening? Have you run a backlink profile?
Hello Neil,
Yes i have generate backlink from 40 around unique domain and some backlinks are coming from another website such as a who.is, alexa and fews others.
One more thing i would like to ask is I need to generate backlink for each of my post to get rank that post on 1st page
Thanks for your help
Hi Neal. I didn’t really know what DA was, so I did a Google Search for it and this article came up in the #1 position. I’m glad I read it because it’s very comprehensive and answered most of my questions, while linking to additional resources that are sure to fill in the gaps. Thank you for such an excellent resource. I’ll be adding your blog to my reading list.
Andrew, thanks for the feedback. Looking forward to hearing much more from you.
AMAZING article i learn so many thing about improving website domain authority from your blog. your really done Excellent job.Thanks for sharing your knowledge with us.
Warda, glad I could help. Thanks for the feedback.
I just got 1 DA and my site is one month old, I was curious how I got it. But after reading your article I am going to focus on things which will increase it. Thanks for sharing Neil.
Yogesh, awesome. Let me know how it works out.
Thanks Neil, Luckily found some useful information that I can implement on my website. my website is struggling with lower DA and now I have some good ideas that i can use. I am sure your your research will help me.
Hey Neil! Thanks for the DA refresher. Regarding regularly removing toxic backlinks – Do you think Google frowns on sites that remove links, but keeps the article live?
Thanks again!
Sarah, I think they frown when it’s not contextual.
Great advice but content marketing for a niche website is a tough thing.
Alex, glad you found it helpful.
One thing that I am still trying to figure out is even if I was able to get to your level off crating content what can I do with it? How can I get other authoritative website to link back to my content. I am new to this and this is boggling my mind.
Mor, just do it slow and steady and the rest will follow.
Hai Sir,
I am a newbie in this blogging world. I want to know whether social significance have any connection with Domain Authority. I mean the Google plus count, facebook like count etc? Didn’t seen any mentioning about that in this page..
Thanks
Jinson, social significance can definitely help you out in the grand scheme of traffic generation. How it connects with DA is still a little murky.
Thanks for your info, I\m still try to increas DA in my blog and I need this information
Adi, glad I could help.
Hi Neil,
Thank you for such a great information you have provided. I always think about how to improve domain authority, I find your method very safe and effective. I am glad I have read your article .
Atit, glad you liked it.
By increasing the domain authority, there is higher possibility of sticking in top ranking and more chances of search discovery I will defiantly try it out to make website more trustable in the eye of Google
Thank you for awesome resource.
Cheers..!!
Kushal
Kushal, glad I could help. Thanks for sharing.
thanks dude for this informative post… lets try to increase the Domain authority and make its as brand…
Suresh, glad you liked it.
Hello Neil, I had read this article a few months ago but i wanted to comment only after applying this step. Now I wish to share my report with you that after applying all the steps I am finally able to increase my domain authority.
Thanks Dude
Regards
Hey Neil, Really Nice Article, just wanna ask you one thing that if I have domain with 3 years of age and which is not currently active then does it impacts my domain authority? and if yes, how to get it back?
Can you be more specific with the question?
I don’t know anything about PA and DA, but I have tried to learn based on checking ranking my website. I found that my website’s score is only 1/100 for DA and 1/100 for PA. So I am curious about DA and PA. I just read 2-3 articles about DA and PA. I am looking to increase a score for my website as other people, but I don’t know what to do for that problem.
thank you friend
now i can get some clarity to do seo properly for better rank in search engine like google
thank you
Jim, glad I could help.
Hi,
How i can get page rank for my website.
http://www.playgamezo.com
Thanks
Rupesh, focus on content first.
Hi Dude,
Thanks for sharing some new interesting things. Expecting more from you. Thanks a lot.
Vamsi, glad I could help. Thanks for sharing.
Though I heard a lot about DA, but I never give much attention to DA. It seems that it’s the time to take DA seriously as Google Pagerank is dead. I think higher DA might help us to get direct advertising and sponsored posts as webmasters are considering DA as the best way to measure a popularity of a blog.
I am going to work on above tips to get higher DA. I really like the first one – extending the expiry of domain name. It does make sense.
Souvik, let me know how it works out. I look forward to hearing more from you.
My Question is about thin content site. if we get rid of thin content then could we set up another domain and get change of address option from webmaster ? as I learned that if the site come back from thin content its still in the dark ages of seo !
Hassan, it’s always a smart idea to beef up your content if it’s lacking substance.
Valuable article for developing domain authority, thanks for sharing
Udash, glad I could help.
Neil: Thank you so much for this article. Honestly, it was of genuine, practical help to me!
Sean Alden Fitzgerald
Colorado Springs, CO
Sean, glad you liked it!
Hello Neil,
I’ve got a question about interlinks. Could you please help me?
I’m administrating big website which has business catalogue. There are several different categories in this catalogue and some of them are related (let’s say categories A and B are related). So when you open category A, there is a link on the bottom of the page to category B.
But sometimes it happens, that category B is empty – there is no business adverts in there, so this category becomes hidden in the catalogue, but when you open category A there is still a link to category B (when you follow that link, you see just an empty category – there is a photo, a description of category, but no adverts).
I think it’s not very good for visitors to follow the link and just find out there are no adverts in there. On the other hand, our IT specialist says it’s not good for Google rankings to remove such interlinks, then put them back (when there are ads in category B), then remove them again, etc.
Could you please give me your professional advice, what should we do – should we leave interlinks to empty categories, or should we remove them, when relates category becomes empty, and put them back after some new ads appear in that category so it’s not empty anymore?
Thank you very much!
Yes remove it if there isn’t much there in the category and then add the links back when it is a good experience for the user.
Thank you very much for the advice, Neil!!!
Hello Neil, I am doing a good job into my site using SEO best practices and I have being improved the page authority of it, but I am not having the same success with the domain authority. Today, when I discovered your site I spent many hours reading your articles, I think it will make the difference for me, it is very very very useful, especially the article about the importance of internal linking.
Thank you very much!
Alexandre.
Alexandre, glad I could provide help. Let me know if you have any questions.
Alexandre … Esse site é a chave para você melhorar bastante o seu marketing de conteúdo. Leia todos os posts se possível. Coloque seu email para receber os posts do Neil.
Alexandre … This website is the key to you improve your Content Marketing. Read every post you can.. Subscribe to receive Neil’s posts every week…
Learning SEO for my blog as a freelance graphic designer has been a huge learning curve, but your solid content and clear advise has made it a little easier. I appreciate the help!
Robert, glad I could help.
Awesome post, thanks for posting!!
Manish, glad you liked it.
Hello Neil..its good to stay in touch up with your Knowledge and Gains a Lot from It. I just want to know that in case my website is new and after creating all of the meta’s what shoul i go for First is it Directory submission or What ?? Plss suggest . Thanks
Robin, focus on content optimization first.
Hi neil,
Thanks for sharing this article on seo which is really helpful to get domain authority. May i know what is your point for e-commerce websites. there content is common for major of products. it’s been tough to focus on content.
Gaurav, glad you found it helpful. If you need help with anything else let me know.
There is no doubt it’s one year old but still very informative article. Today, SEO is totally changed as it was 3 years ago, totally based on back links. Now content is more dominant on back links. Thanks for sharing such nice article Neil.
Dinesh, glad you liked it. Thanks for sharing.
Thanks neil for the sharing. Indeed pagerank is no longer important in seo. Domain authority is what we are striving for.
Great point.
Hi, Neil Thanks for this great insight about the domain authority and it is very helpful to me to increase my blog domain authority. I am start working on your tips and its working for me. Thanks for this great help.
Vishwajeet, glad I could help. Looking forward to hearing more from you.
Nice guide, Neil. My website is related new (less than 6 months old), and doesn’t have too many backlinks. It has a DA=14.34, and PA=19.28. How bad is that?
I’m thinking to actively do some SEO
Kishor, it’s not that bad. Optimize and you’ll get on track.
Hello
i have made some links by my mistake i was new at seo and made backlinks like here in comment (some of them are dofollow some of them not as you know) and it gave me Bunch of nofollow bad links i cant delete my comment because like here as i said there is no registration needed to post it i have 3.6k BL and this 1 comment gave me more than 350 and is still rising. what can i do abou it?
You can disavow the links through the google search console.
Awesome post, long time that i don’t do seo. Years ago only PR and backlinks matters, now i see that DA and PA can give some boost. just wanted to ask 2 things.
i seen high DA domains and ways to get backlinks like discuss.apple.com profiles, apache.org forums, and stuff like that. do you have any list of where we can sign up for get some DA. since there isnt in moz any option for search domains by rank. already tried to build a private blog network in the fair way but all expired domains with quality are in auctions for 50+ bucks each. i want to start the cheap and safe way.
also, do you think that nofollow links still pass some authority?
keept the good work dude.
Eduardo, thanks for sharing.
As for nofollow links they still provide value as they are visible and people will click on them.
Hey,
I am confuse. Anyone can tell me what is benefits of DA & PA in search engine visibility….!! If it has any role, than what is difference between regular SEO tools and MOZ tool.
This article may help: https://moz.com/community/q/domain-authority-vs-page-authority
Thanks for the amazing post. You have almost completed everything regarding Domain Authority in a single post… Its not an easy task. Good job!
Amenda, glad you liked it — thanks for sharing.
Hi Neil. As an expert in this could you please tell me is it a hard work having DA of 60? Right now I got 38 but its DR is that the same as DA? Thanks.
Saitove, I would worry less about those metrics and more about creating great content.
thanks for the answer! The problem is that in my niche there is a lot of competitors and sharing info for things like logo design will be hard to reach to the audience since this is a new service for me (I don’t like facebook and here people don’t use twitter – Bulgaria). What you think if I write 10 to 20 quallity posts about logo design and brand building and link them to the main page will this make any kind of good to me even without many sharings
Sir, which link building technique you will recommend to increase domain authority plus page authority
Please must reply.
Asif, I always suggest unique/quality content.
Thank you for sharing your insights on this topic. It’s really helpful for newbies like me. I have been struggling for quite some time now to increase the domain authority and page rank. I’ll definitely follow the steps especially the internal linking part. Thanks a lot again
Jyoti, glad I could help. Let me know if you need help with anything else.
Hi Neail This is a great post for all professional and new blogger. Thanks for sharing your Idea. it Thank you for sharing your insights on this topic
Arif, glad you found it helpful.
thx for share bro… i think this time to action for your nice trick
Erick, glad you liked the post. I look forward to hearing much more from you.
Great Post Neil,
Steps you provided worked very well.. Thanks for this valuable data
Abhishek, glad you found the post helpful. If you need help with anything else please let me know.
every blogger must follow all these
very informative site keep it up thanks. am agree to your point of SEO.
Apkmall, glad you found it helpful. Let me know if you need anything else!
Thanks for gave a good blog post regarding Domain Authority (DA). Previously I didn’t understand to get high DA. Whenever content marketing is the best factor to improve most kind of SEO’s
Mohamed, glad you found the post helpful. DA is one of the indicators of great content being produced contextually.
Thank you for valuable post sharing ….. this post help me get more traffic on my site
Victor, glad I could help. Let me know if you need help with anything else.
I really liked this post. I have just made a website and I am trying to increase the authority of the site. Thanks Neil. You do inspire me a lot.
Saurabh, thanks and glad to help. If you need help with anything specific please let me know.
Thanks Neil! This post help me to do right tactic for improve DA.
Glad to help! Keep me posted on progress.
Neil, this was a great piece. It’s probably the most vital question in search today.
But it sounds like you’re saying that a pre-requisite for domain authority is to have lots of content. And while I’m sure that works, let’s say you don’t have lots of content.
Let’s say for example you’ve got an awesome online tool of some kind. Maybe you’ve got a web page that models complex molecules in 3D. Or maybe you’ve got a web page that let’s you combine colors and it suggests color palettes. Or you’ve got a page that renders astrological birth-charts …Or what have you. How do domains with a small handful of linkable pages establish domain authority?
It seems like such sites would also suffer from the requirement to have a large amount of text on each page. And needless to say, internal linking would be anemic.
Must all sites become blogs?
Even if you don’t have a lot of pages, you can generate tons of links to your main page… just look at Dropbox.
In addition to that user experience is a huge metric. If you can make sure your bounce rate is low and your click through rate from the serps are high, it should help with domain authority.
Neil, when I see my bounce rate, it has jumped significantly since I have been rebuilding the motor/site the past month. With me clicking back and forth to real page looking, does this count to bounce rate?
Joe, it’s based on unique visits so it shouldn’t…
Thanks Neil. I got the answer What I want? Can you clear one more thing that can I have to get the link from same niche site or any site is ok.
Vivek, I don’t quite understand your question. Can you clarify?
Hello Neil,
One of my blogs got more than 800 spammy backlinks. It got a penalty hit from Google and my ranking dropped significantly (80-120 daily visits to 4- 20 daily visits). Ultimately I had to change my domain name and start it again.
But I still wonder, how I got that many spammy links
I didn’t build them then who did :/
You can disavow them… that helps a lot to.
Thanks Neil This post help me take right step to improve website page DA
Robert, glad to help. Let me know if you need help with anything else at all. Looking forward to hearing much more from you.
You mention toxic link building however I cant seem to identify toxic links.
Should I get rid of links having a higher spam score on Open Site Explorer or links that dont have DA/PA from the very outset?
I once disavowed a link with higher DA and Spamscore and I lost ranking by 20% which was a major hit. Could you help me out here?
Look for spammy links manually. Look at the links, if they look really bad, irrelevant and not natural… then usually they aren’t great links. Those are the ones I would disavow.
If there are just a few don’t worry about it, you don’t need to do anything. You only need to worry when their is quantity.
Great writeup again Neil, just wondering does Google consider the Domain Authority or do they still have their private PageRank formula. Is it just a ranking number used by Moz.
They have their own formula. They don’t look at Domain Authority.
Fantastic article, I have my own blog and my domain authority is 8 at the moment I will use your advice and hope for the best.
Kind Regards
Gareth Mear
Yes it’s Sunday night, yes I’m reading about domain authority, but heck, what else can I do.
We recently change domain name for branding purpose, got a great 14 yr old premium domain name for our small firm, still we were checking ranks and still are no where near where we used to be SERP wise. Was looking into SEO factors and realized our domain auth used to be 40ish now, with the new domain, we are at 5 (low blow).
Have been reading on how to gain ranks and until now I realized we might have BAD LINKS we need to get rid of on the new domain we acquired, in order to get our positions back.
Thanks again for this simple but awesome suggestion (out with the bad, in with the good).
Carlos, I tend to get a lot of reading done on Sundays and the weekend too — it’s a great time to catch up on stuff.
I think you are on the right track and the article will provide some pointers on how to get your position back. If you have any specific questions you need help with let me know.
Thanks for the amazing tips. I have been looking all over the place for a good explanation. Thanks again. I will read other posts as well and see if I can find some more exciting information.
Manu, glad to help. If you need help with anything else please let me know. Looking forward to hearing much more from you.
Thank for sharing very important information. Keep Sharing……..
Robert, glad to help. Thanks for the feedback.
It means we need to get more quality backlink’s pointing our domain to improve domain authority. I will try your advice. Lets sesewhat happens..
Surya, I look forward to seeing how it works for you!
thanks for your tips, its help me a lot to improve my site
Erl, glad to help!
I have just stated blogging few months before, and didn’t knew the importance of DA. Thanks for the helpful article.
Keep it up.
Saif, glad to help. Thanks for the feedback.
DA improves with age, is that true for PA as well? The older the post, higher the PA? Secondly, websites that have good DA, above 20, but PA is 1, should we write a guest post on those websites to gain a backlink? Thanking you in advance.
P.S I love your posts!
You shouldn’t write guest posts purely for links or based on DA. You should write guest posts based on how popular the blog is from a traffic perspective. In addition to that the blogs need to be relevant.
If you do this your sales/leads/subscribers will go up.
Neil! Great post.
But you know what – content marketing is great. But link-building has become a little difficult. With bloggers getting to know the intricacies of ranks and authorities, they have started tagging outgoing links as no-follow.
Dhakkanz, great point. That’s why it’s ever more imperative to focus on long tail keywords and unique content that is shared socially.
thanx to all for ths informatin about steps
Sunnah, glad you found them helpful. Thanks for sharing!
Hey neil a real good one.I am like a toddler in this field & I took all the time to read most of the comments as well.Can some one please suggest me how to find local domain with high authority ? I mean I want to find Bangladeshi websites with High domain authority.After getting your suggestion I have a plan to find blog site,directorirs/yellow pages,newspapers from that list who allows visitors to take backlinks from.So that I can gain some good backlinks without contacting directly.We run a Online Store For IT Products & Gadgets in Dhaka,Bangladesh .Can you guys suggest some international blogs /sites which will help me to get some more relavent high quality backlinks? Please extend your co-operation and will also request some suggestion for Batch Domain Authority Checker, Domain Age Checkers,Full Backlink list generator type website.Please help!
Omer, I can’t help in that regard as I am not involved in your niche. I would suggest doing manual outreach and writing contextual content that provides value to your readers — that’s the surest way to getting relevant links. If you need any help with that let me know
Thank you Neil for taking the time to write this informative article. Cheers for sharing.
Glad to help. If you need help with anything else please let me know.
Hey Neil, Good To see the article which is well written and excellent internal linking. I love it. We see, majority of Micro, small & medium businesses across the globe still not using Blogging for their business. This is a major challenge for agencies like us to convenience the importance of Blogging. Writing content and stay updated is like a mammoth task for them. At time, we keep getting queries about language barrier as google Local is not ranking their content. Hope you understood my question well… Wondering if you can share few tips in your next article about the importance of Local Language to improve DA.
Hey Neil, very valuable information. Thanks for sharing.
David, glad you found it helpful
What if anything do you think post length and comment sections might have to do with domain authority? I don’t write that often because something has to seriously fire me to negative or positive to do it, and then the post is usually very long. At first I was so bad at it I could barely stand to read through them myself to edit that 10th time, but now they are getting easier to read, but still very long.
I also tread my comment sections pretty openly. If they are not spam or troll and the piece got read I just approve.
What I seem to be finding is that allot of bloggers are going to very short pieces, eliminating comment sections altogether, going to Disqus, or so afraid the comment will negatively effect their ability to search engine rank, they barely approve any.
And I am finding myself rather easily catching these people that have been around longer on DA, even though our back link and domain referrals seem relatively equal.
And I am wondering if my post length, even though it is not nearly as often, and being more liberal about my comment section where it is somehow coming across as popularity is effecting that. Because a like button or even a follow is easy, but reading and commenting actually takes real time.
I think I answer your question and more with this blog post… https://www.quicksprout.com/2014/11/10/how-i-generated-25000-by-leaving-249-comments/
And
https://www.quicksprout.com/2014/10/27/do-comments-actually-increase-your-search-traffic-a-data-driven-answer/
I also tread my comment sections pretty openly. If they are not spam or troll and the piece got read I just approve.
Venkat — sounds like a solid strategy for engagement. Thanks for sharing.
Hi Neil,
I write to maintain at least 3 blogs/month and usually don’t interlink themselves with other blogs but after reading this article, I will definitely do that keeping in mind the DA of my website…
Thanks a lot!!
Keitha, let me know how it goes. I am sure it will help drive your marketing efforts.
After such a long time i found some phenomenal Tips about DA, love to know more about DA & PA hope you will update asap.
Patrick, how can I help specifically ?
Thanks Neil, quick question: how much does DA contribute to website traffic?
It’s just an indicator of how healthy and valuable your site is to Google.
Great article my domain authority score on Moz has stayed the same for a few months now I’m starting to get concerned. Just curious will improving your domain authority also automatically improve your page authority as well or not necessarily? Any advice you could give there would be great thanks….
Jeff, I would focus less on those metrics and more on overall traffic and your conversion data — those are the best indicators of success.
Neil thank you very much this is very useful. Great content and great links and DA will skyrocket
Mario, glad to help. Best of luck moving forward!
I do agree with that suggestion. You should limit links per post because it will pass link juice to other url. Always point to the site with high pr and domain authority.
Honey, great points! Thanks for sharing.
Thanks for the information, Neil. We’re currently taking this on board since launching our new domain name. Keep up the posts!
Jamie, glad to help. Keep me posted on results!
Well i just take too much time to read your article about domain authority before that i don,t much focus on domain authority just thinking of back link either they are usefull for me or not but now i have came to know that better content links mean great domain authority.thanks
Noman, glad to help. Looking forward to hearing much more from you.
Hi Neil sir,
Firstly thanks for sharing such a useful information. It really works. Please tell me in DA, PA and PR what is the most important and why?
Anuj, they are all just metrics and indicators of success. I would focus most on DA though.
Hello Neil sir,
Thanks for your reply, but if a website having DA is 50 and PA are 1 and they are providing no follow links than it should be beneficial for me that getting backlinks from that website.
I like this http://www.apkmovies.com/
Hi,
I am trying hard to improve my PA and DA of my site. I will surely look forward to the guide that you have provided us in the form of post. I usually write good quality content but i lack in link building.
Regards,
Roger
Nitendra, glad I could help.
What else do you need? I can always help if you are specific.
Thanks for share this info of 5 Simple steps to increase your website domain authority.
Hoang, glad I could help!
Glad to share your blog Posts. You are like a Teacher for every blogger. Thank you.
Mehak, thanks for the support
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Hi Neil, thank tou for sharing. I relay don’t know DA before and how to build it, but thanks to you, i’ll learn to improve it on my blog.
Nice info…
Endra, glad to help. If you need anything else please let me know.
Hello Neil,
I want to know how frequent is the update of domain authority by Google? Is it happens once in a year?
Finally, I found the post that’s worth reading! Since many days I was in search of article that teaches me how to increase domain authority… This post helped me out !
Nice! Domain authority is a critical component to increasing organic traffic
how to remove toxic backlinks from search engines.
Go into your webmaster tools and find the link disvow tool.
https://www.google.com/webmasters/tools/disavow-links-main?pli=1
Thanks for the share Neil
You’re welcome Disha!
After reading your article, now I have clear vision on how to improve domain authority of website. Thanks Neil for motivating upcoming bloggers like me. You are doing great job.
Glad you have a better understanding Harshika
When all is said and done, nothing beats great content. Great content must also be marketed.
Content is king
I will be sure to do this for my domain
That’s great! Let me know how it works out for you.
Does increasing this increase rank ?
Yes, it is very possible and likely to see an increase over time.
Awesome Tips !! I will follow your tips and after apply.
Thank’s for share with us.
Perfect. Implementation is key
Neal, Great article! there are some amazing tips that I am going to implement in our website.
Glad to hear it Ankur
Improving Domain Authority is proving very difficult task for me, I was wondering how, Domain authority 40 can be achieved.
But recently getting help from many experts, so now I am focusing on tips which can increase DA,
Although, I have a question here, Will High DA means my ranking will be good? or it’s just a waste?
Regards,
Rubel
High DA will help your rankings improve. Try out different strategies in link building
https://www.quicksprout.com/the-advanced-guide-to-link-building/
Hey Neil, it’s very great article, but I think the content is not king in some cases, the content is very necessary reason for SEO (because the natural links that a good content can bring them with) but if this good content doesn’t seen, do you think it can do sth special for SEO? No, absolutely not. Content and backlinks can be very powerful with each other; the backlinks help the content go upper in google results and a good content help itself to share in social networks or another website. They are both necessary I think.
and Thank for your post
You’re welcome! I thin both are important as they work in tadem
Take for instance a company that for the current period has more outstanding
payables than they do receivables. Educating these customers
in how to handle their tax affairs in the future can save them many thousands of dollars.
Avoid hype or gimmicks and let people know exactly what to expect and what they
are required to do in order to receive what they are being offered.
Be clear with them Rolando, then they’ll keep coming back.
I ma reading your blog Quicksprout first time and i want to thank you for this main useful information.
Thank you Neil Patel
You’re welcome! Glad it’s helpful
Hi,
After doing some blog commenting, I used Open Site Explorer to check my backlinks. OSE labeled a lot of those blogs as spammy, even though they were perfectly legitimate, some were things like academic (not .edu, but .org) periodicals and stores. I did “disavow” to all those links. Now I’m wondering if I did the right thing. Would Google be better at recognizing a “spammy” blog than OSE? Or was the “spam” label because it was a comment rather than a link in an article on the blog?
I have also noticed linked images (badge type of thing) being labeled as spam on OSE.
Thanks for any insight and thanks so much for your blog.
It sounds like you did the right thing vicky.
its really a very nice information,,,thnx alot
You’re welcome!
Hello neil.
nice article searching for domain authority.
i have also posted an article like this, if you have time also check and comment to improve it more.
increase Domain authority
Thanks for sharing Hasan
Thanks for posting!
You’re welcome Jon
Thank you very much for this article. I applied your advice and after only three months, my new site http://www.entfire.com moved from DA of 1 to DA of 10. I hope another 3 months will be enough to hit the 20 mark. Thanks Neil
I’m glad you saw an increase in your metrics Benard. Hopefully traffic is up?
Your article helps lot for who start blogging career and newbe also ….
Your articles are like the schooling for my blogging career. Thank you so much Neil.
Thank you for the share. Cheers.
Hi Neil,
Wonderful write up and very deeply explained. Thanks for sharing this article. Keep posting and helping others like me
Thanks that was very helpful
You’re welcome Tony, happy I could help!
Thanks for another great post.
Keep it up bro…..
Thanks for checking it out Shedhad, glad you enjoyed
Thank you very much for this article. I applied your advice on my new website and i am waiting for a positive result bro.
That’s great Joy! Make sure you keep posting new blogs consistently and internal linking them to your old posts.
Neal, Great article! there are some amazing tips that I am going to implement in our website.
Sounds good! Let me know how things work out for you
Hi Neil,
I have a question and I have researched about that a lot but still could not find the best solution.
My website got so many spam links and I tried to block them by means of Google Analytic but it hardly worked. I would really appreciate if you can please provide me the solution about it that I can implement practically as theoretically I have read a lot and practically that did not work.
Looking forward to hear from you.
Jose
You will need to use the disvow tool Jose
https://www.quicksprout.com/2014/05/28/when-and-how-to-use-the-google-disavow-tool/
Hi Neil,
Thank you so much for the solution.
I have another question too.
My website also getting spam referral visits in Google Analytic.
So how to block those website from coming to my website. I have tried creating filters in Google Analytic but still it is not working. Could you please tell me how I can block spam traffic in Analytic.
Moz wrote a good article on this last year https://moz.com/blog/how-to-stop-spam-bots-from-ruining-your-analytics-referral-data
Great article! there are amazing tips. Thank you so much Neil.
Dharmendera, glad you found some useful tips. Keep me posted with the results you get
thanks for the idea. i will be thankful to you
I hope it works out, keep me posted Kareem!
Thank’s a lot. I am going to improve DA of http://www.viralandroid.com
That’s great to hear. Let me know how things work out for you or if there’s something specific you need help with.
Thanks Neil, very good article.
I am sure it will help me improve my website ranking.
I think it definitely can. Let me know how things work out and if there’s anything else I could help you with
Hi ! i Loved your blog and your saying in it. the most i appreciate is your domain age focus … as high the domain age will be the more domain authority stands for … great fact… so by finding old domains we can achieve high domain authority links…u rocks… keep going.. Thankyou ..TC
It’s a great strategy, especially when you can lock down a domain that has a lot of existing backliks
Great article, super helpful and still relevant in 2016. We regularly have to remove bad backlinks and look for opportunities to collect high domain authority backlinks.
Luckily there are more tools available for us today to build our success
In regards to internal linking, what’s your thoughts on internal link positioning within a page area of a website? Is there more value as to where they are placed?
For example I have a (potentially bad) habit of ensuring my key content is linked to somewhere that may be used in numerous places, such as a sidebar, but then that doesn’t place it within the body of the article.
Especially with HTML5 would I be correct in saying Google would place more emphasis on links within the area as opposed to a menu for example?
Anywhere is fine. Google places more emphasis of in text links versus sidebar and footer, but the key is to just link where it makes sense and not worry about Google.
Very useful article. Thanks for sharing.
Is it going to harm if I have multiple links pointing to same url on a page?
Also, I have several hyperlinks with text ‘View details’ on a page that point to different internal pages. Having relevant keywords in link text will help but not suitable for site design. Will it help if I have alt text for hyperlinks with ‘View details’ text in this case?
Thank you.
It wont harm you unless they are spammy links. You’ll want to keep a diverse link portfolio and have links pointing to various pages of the site, depending on your strategy.
View details is fine when your on the blog feed, but when you’re contextually linking from one article to another, I suggest using the appropriate keywords