If a Picture Says 1000 Words, Then Video Is… Priceless

Why do you use pictures on your website? Because they can help illustrate the message you are trying to get across, right? Although that is true, have you thought about using video instead?

Not only do videos provide a 74% increase in your visitors’ understanding of your product or service compared to pictures, but they also increase the likelihood of your visitors purchasing your product or service by 64%.

We experienced a similar effect when we created an explainer video for Crazy Egg and saw a $21,000.00-a-month increase in revenue.

If that doesn’t convince you to start using videos on your website, hopefully the infographic below will.

Click on the image below to see a larger view:

how load time affects google rankings

Click here to view an enlarged version of this infographic.


Hopefully, the infographic above convinces you to start leveraging video. When I started leveraging videos a month ago through Quick Sprout University, I didn’t know what results to expect.

But since the launch of it, I have gotten more appreciation – from you and other Quick Sprout readers – than I’ve ever had. The praise has been so good that I am spending another $50,000 on Quick Sprout University over the next few months to release even more educational videos.

Give it a try…What do you have to lose by trying videos on your site? YouTube is the second most popular search engine. So, in the worst-case scenario, you will end up getting more traffic. 😉

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  1. manujeevanprakash :

    Hi neil ,
    Nice Infographics .. but before adding an video on to a site , one should ensure that – story board of the video and marketing message of the company matches…..so story board of the video matters a lot …

  2. Hi,

    Neil; You are correct as video is a vital medium to spread the message. This is the reason that more than 3 billion hours of video is watched each month on YouTube and this translates into an average spend of 26 mins on Youtube for every human being on earth. This speaks the power of video and we are only seeing the Youtube stats.


    • Video is and always has been the game changer. People are finding newer and more innovative ways to use it to market their products now. Thanks for the feedback and stats 🙂

  3. Joel Mwakasege :

    Wow what a wonderfully descriptive info-graphic, well researched too.

    It just a rumour but they say if 2013 was a year for where content rocked! The coming year video way, is the anticipated to be the king.

    Digg has a new Video tab, there are a lot of emerging video curation tool huzz being one of many.

    Thank you Neil, for the heads up.

    • Joel, it definitely will be a year of lots of video and tons of great content. People are catching on and online marketing is changing for the better 🙂

  4. Hey Neil,

    Despite the content of your Quicksprout University videos, I really enjoy the recording quality. Can you share the software that Brian Dean use?

    Btw, a pop up for your seo tool appears every time I read a post from my phone. Can you fix that please, it’s annoying.

  5. Great post Neil. I think that a video can increase your sales as much as it can reduce it. What is important is the copy of the video. Nevertheless, your findings show why one should not leave out the video dimension in their marketing efforts.

    Maybe everyone should be shooting videos. What do you think?

    • Eyram, it definitely does not hurt. I think videos are a great visual representation of your core capabilities. They are also catchy and fun to watch 🙂

  6. Thanks for the great graphic. I want to add some explainer videos to my seo agency site. Were is the best place to have them made?



  7. Great Graphic

    Would love to have some seo explain videos on my site. Were is a good place to have them made?



  8. Great info Neil. I’m going have our sales team use some of the data in our collateral and presentations! Our company’s new product is banking on the upcoming explosion of video being created by businesses and organizations. We believe that there are still significant barriers involved with video, mainly the time, effort, and cost involved with traditional video production. As powerful as video is, unless you can actually create it and have a steady stream of new content it doesn’t really matter. Unfortunately, most people don’t have $50K to produce a handful of videos. We think we’ve cracked the code 🙂

    • Mike, I would love to see what you guys come up with. Please keep me updated. Sounds like a game changer that is innovative 🙂

  9. Andras Gabrics :

    Quick sprout is a good idea, but it would be great to share some advanced videos, too. For example how to create a pro video. 🙂

  10. Nice post again. Do you think we should create explainer video for our service at http://seocrawler.co even we have 20% signup rate from new visits? I think people are very satisfied with the results.

    In any case, maybe we will create the video and see how many more register 🙂

  11. Awesome Infographic!

  12. How is the beginner going to be able to afford to keep pace with the new thinking of using video’s as a means of promoting products/

  13. Great Infographics Neil.

    Can i use some of the infos, into the newer versions of this Animated Explainer Video that i created ? http://bit.ly/whyBizNeedsThis


    Note: sorry for the previous comment. seems too spammy i guess 🙂

  14. Love this info Neil. Do you think it is better to have the video reside on your own server with your website or to imbed a YouTube Video?

    • Dave, it really depends. I have opted to not go the Youtube route but others have gone the Youtube route because they want people to embed their videos everywhere.

  15. Infographics have definitely jumped the shark. I don’t even look at them anymore.

  16. Neil,

    Its a great graphic… Video is definitely a great tool to grab attention. I think, conveying our point within 60-90 seconds, else they might get diverted. This is a problem with me personally though with short attention span [guess many are out there].


    • Vani, I have found similar results. People want quick and snappy videos that get straight to the meat of the situation.

  17. Neil, your infographic shows at a glance why I switched to creating explainer videos full time. Looking forward to all the creative & innovative ways people will be using this medium for marketing & raising startup funds. Like what you said, “People are catching on and online marketing is changing for the better!” I’m glad I stumbled upon this post. Thanks for creating this infographic!

  18. Nice one, I had an idea to start creating videos about the products I sell, but this article/infographic, only confirms that it works and I will start working on it asap.

  19. *relevant pun* If a picture says a 1,000 words, than a video says at least 24,000 words per second (depending on the frame rate).

  20. Videos just became my best friend!

  21. Barbara McKinney :

    The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does.Great article Neil!

  22. Hi Neil,

    As usually nothing less than great content. I was wondering if there is an intuitive archive page where i can refer to your past posts. Great if it’s categorized like seo, conversion optimization, etc.


    • Nav, I am currently working on that. You can always do a google search with keywords. I typically show up on the first page 🙂

  23. As is the right gear 🙂

    I totally agree that Video is the way to go in the long run, but quite a few visitors don’t have the time (or ability) for video (i.e. if they’re at work, driving, etc.). I think you’ve got the perfect combo of Video, Text, Graphics, etc. The only thing you’re missing is audio for people to download and listen to in their “down time” 😉 🙂

  24. Great infographic. I’ve been toying around with the idea of creating several videos for YouTube. This article confirms that it’s the direction I should be going in. Thanks….

  25. Wow!! Outstanding work Neil. Love the presentation. Sharing it in my blog right away. 🙂

  26. Yes, I’ve seen results for one of my web&android app service recently with whiteboard explainer video. I see almost every viewer who viewed “until completion of the video”, has registered for the service (Its a free service). This is definitely a big plus for me. But the key here is, how is our video – the script, storyboard, music. And sometimes it becomes too costly (atleast for a lower budgets like me) . But once its done, it’ll keep giving you customers. If you’re not having a video, you are missing a great opportunity.
    However, keep cost in considerations as well, as some will ask thousands of dollars. If you have concern with cost, I would suggest – get your script , clear idea of the video Ready well before discussion with video creator. That means, you do all creative work, and he does the manual video creation work – and this will workout mostly with individual video creators/persons, than companies.
    Sorry for large text, but just thought if this experience helps somebody out there.

    • Sravan, thanks for the awesome tips. I think you have outlined the process pretty well. It will provide a lot of guidance to people who want to get off on the ground running with their content distribution 🙂

  27. Rebekka Deforce :

    Very nice infographic!
    Working in the video business (creating vides and animations) I can only agree.

    Video mails are indeed very effective.
    Because of this I have build my own video mail/video marketing tool http://magicvideomail.com

    Love your blog, always really hands-on information, keep it up Neil!

  28. Such an outstanding infographics and truly said. I watched business and service related videos on and average twice in a week but now my question is if I am new in my business and don’t have anything to show in my portfolio then which type of video should I create and will it be useful for my business?? It’s silly question but I am stuck at this point…:-) Thanks for sharing such useful information with us…

    • Sanjay, you should try an explainer video that highlights the benefits of your product or service. Those always seem to do well 🙂

  29. Pictures are used to convey your messages but in the online arena, video can do more too.

    The inforgraphic posted above is quite helpful and convincing. This even convinces me to use videos in order for the audience to understand better the product or service than using pictures. Aside from this, it will increase visitors to purchase the product or service.

    Hopefully this post will inspire others to give it a try and end up getting more traffic in return.

    Read this post from Kingged.com. I am convinced on this so I leave this comment.

    • Annalyn, all your points are awesome and so true. Videos are visual pieces that really captivate audiences. It’s about doing all the right things when it comes to content and testing to see what it works.

  30. Nice post again.Wonderfully descriptive Info graphic…

  31. Hi Neil, Very awesome to find such an informing post waiting for me in my inbox, haha…

    I’m very grateful for this infographic, and what’s more important is that it comes just at the time when i’m considering a YouTube channel for gadget reviews that i do on my technology blog. It’s definitely something interesting if i can have text on my site and link the review to a video version review so that each person depending on their needs can choose whether to watch a video or read.

    Thanks a milli.

    • Ian, glad I could help. I think it will definitely help people push the needle and achieve their ultimate video goals. Please let me know how you are progressing 🙂

  32. I agree with you that video is the best way to increase traffic. however, to make a video that can attract visitor, it is not easy. you show me a lot of ideas for making a video. I will try. thank you very much

    • Tony, once you get the formula right you will see that it will become a lot easier. It’s all about finding what people like.

  33. Best sharing ever..! this is what i want and make it easier to understand with simple & creative infographic…

    Thanks Neil Patel.. i will never let this video opportunity go without make some profit..:)

  34. Yet, a few weeks ago you were on your blog trashing video because you paid $43K to produce 110 videos and have 8000 viewers total. We average 8000-32000 in a month PER VIDEO for our customers, you obviously went to the wrong person. – I found the email I got from you. Is that wrong? You were pushing games and apps on that blog.

    Video as content marketing IS NOT the key. Video is a waste of money not done properly. Content marketing is a fad. Content marketing is just the same old blogging and social media that were done 12 months ago, but with a new buzzword title.

    The future is not content marketing, but “Big Content.” Videos are not the solutions, but entire immersive story environments around a brand.

    Big Content works. I created the patterns and models for it 10 years ago for one of the major tv networks and they are using it with great success.

    Here is a fact. Videos don’t sell. Graphics don’t sell. Text doesn’t sell. And I’ve produced over $15M worth of videos, web sites and media in the last few years.

    The structure of your content, relationships you build and emotions you evoke are what sells. Few people do that well. Pitchy explainer videos don’t evoke trust.

    When you want to learn how its done, let me know. – One of the big online magazines is releasing my series on Big Content very soon.

    Carl Hartman – Best Selling Author – Brandgineering.org

    • That’s correct the University videos didn’t do as well as they could have and I think I know why it was the case. I will slowly fix this as I have more time…

      I would love to see examples of videos that do well for your customers in the B2B space. 🙂

  35. We have an insanely great track record at producing video content that gets huge traction.

    I’ve produced TV at the network level for 20 years. There is a formula and we’ve perfected creating the kind of content that gets results. I have clients seeing 40-200% increases in business in a few months. One company was 800%!


    • I checked out your “anti-portfolio” but I didn’t see any videos. If you can share some int he B2B realm, that would be great.

  36. I think both of having their own importance. Like infographic are the best way to show comparisons and mathematical data and people remember them for more time than video. Both videos have also same effect.

    • Rohan, great points! I think both videos and infographics have their own novel attributes that make them great!

  37. This is such a great infographic. We are using video more and more every day, and this just shows us we’re on the right path. Thanks Neil!

  38. Perry Bernard :

    If you’re anything like me, making a video is beyond the scope of what I know how to do well. Hey, I’m fairly capable, but know my weaknesses, and in my hands the video would waffle way too much! Pay a producer to get the vid done right. Nothing worse than launching into a video that you can see within 5 seconds is going to be boring or off-topic compared the ‘promise’ it seemed to make from the thumbnail and context.

  39. Jitendra Vaswani :

    Neil awesome inforgraphic. You teached me how videos are imp part of any business.

  40. Thanks Neil,

    I will eagerly wait for the update. Thanks once again for awesome stuff.

  41. Yes, you are right, if picture says 1000 words then video is priceless. This is great way to describe services and products detail’s to the customers and it will leave very positive thought of the viewer mind. This is very helpful to increase conversion.


    • Glad you found it helpful. Videos do a good job of saying ALOT in very little time. It’s important to focus on visual content that converts.

  42. Yes you are right an infographic will surely help the context in better manner and it can save readers time.In the backend you can save the bandwidth if you dont have unlimited bandwidth hosting plan.

    • George, infographics really do help people convert better. It’s all about doing all the right things when it comes to your content strategy.

  43. Vinny Polston :

    I definitely agree that video is the way to go! Great write up and I love the infographic. Honestly though, your infographics always amaze me. Manujeevanprakash (1st comment) was right on the money with the video needing to be well thought out in the pre-production first though! Good stuff!

  44. I agree with you that video is priceless but we can do SEO on article and pictures but how to do SEO on videos ?

  45. Hi neil, thankx for the post . What do you think is better to have on your blog youtube videos or wisita and why.

    • Isaac, it really depends. If you want your content to get shared by anyone then Youtube. If you want to keep your videos lodged on your site for your core readers to see then Wistia.

      • These two videos add to this discussion, but they don’t cite any studies or authority. Still, check them out – they are short and very informative.

        tl;dw: Google rewards pages with video done right, even if they are not hosted on youTube. Plus its really hard to get people to leave youTube and go you your website.



  46. Hey Neil!

    Awesome infographic!

    I’m just getting my feet wet in the SEO industry and I went about this the wrong way. 🙂 Visual is definitely better, I think it engages your audience waaaay more.

    You really illustrated your point with this infographic, and I love what you’re doing with Quicksprout University. Keep up the great work!

    P.S. Any ideas as to where I can get a quality video made on a tight budget (for different range of topics)?

    • Daniel, glad you enjoyed the infographic. Switchvideo does a great job creating videos, you may want to check them out. Thanks for the support!

  47. Thanks Neil, I appreciate it. I’ll be sure to check them out.

    Best Regards.

  48. At last count, I think you said all your videos total about 8000 views.

    Unfortunately, getting traction with a video no longer depends on numbers. A video can shoot to the top of rankings with almost no views. I’ve had a new video hit the top of the list in 15-120 minutes with almost no views.

    I’ll give links, but I am curious how you know they are not being effective and how you created the content. Your methods. It is not the same as blogging. You can’t use the same tools.

    This is one video we did in a similar space that when we started to promote it now has 9000 views and it just keeps going. http://www.youtube.com/watch?v=NrfrXuooops&feature=share&list=UUX8Ev0tJufRWekiUgnwNYNg
    B2B or B2C doesn’t really matter when you are in a local, regional or niché market. Your assume that the methods for B2B or B2C are different. When a small business is competing in a local market, they have the same challenges.

    Optimization for video is much different than text on a page. Using traditional SEO methods does not get great results. You can’t fill the script and description with keywords and expect huge views.

    You need to think more like you are building a database structure when optimizing a video. How your descriptions are written is key, not filled with relevant keywords. How do I know? We started seeing how YouTube matched our music video work with other music videos and it is highly dependent on our descriptions.

    Send me a personal note, I tell you one of the methods we use in the descriptions.

    • Hey Carl, you make a lot of valid points. I actually know a ton of ways to grow video traffic, I just haven’t had the time. But I am going to be focusing on this starting Jan 1. I will hit you up then. 🙂

  49. Love the info-graphic. We have seen a sudden urge in our own site traffic after we started curating the best videos for 80-20 blog! This post reiterated our belief. Thank you Neil.

  50. Video is really the new form of content for internet marketers. After all, people respond more to video and it can instantly establish credibility. I think videos can build rapport more quickly than a blog can.

  51. Can’t agree more!!! Video means a lot. It’s straight forward, easy to understand and time saving. Audiences are interested in watching videos rather than spending time on reading the whole article.

  52. I really like what you guys are up too. Such clever work and reporting!
    Keep up the awesome works guys I’ve incorporated you guys to my personal blogroll.

  53. Osvaldo Levitt :

    Hi Neil, Great post, so many comments already.

  54. Thanks Neil, I congrates it. I’ll be sure to check them out.

    Thanks For Sharing.

  55. videos are our future. lots of videos are shares on social sites. good post neil..

  56. the good thing about your blog is you always provide data and infographics which proves your point.

    • We learn so much more through images, so I feel like it only makes sense to gives a variety of ways to learn

  57. yup, Conversion for the videos is higher then the content, i used to work for a company where we got most of the traffic and sales from our youtube traffic.

  58. Absolutely right Neil ! i totally agree with you that video marketing is a great way to reach out the target audience. My current company is an education and training company that provides Digital Marketing training to fresher, entrepreneurs and business owners. we usually prefer to market our classes, upcoming batches, advantages of doing internet marketing through YouTube videos and banners. Thanks for the post you urge me to try infographic in my our blog.

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