7 Things Every (Great) Landing Page Needs

landing page

No matter how great of a designer, marketer, or copywriter you are, your website is never going to convert as well as it could. Why? It’s because you are trying to create a generic site that is supposed to convert well for all types of visitors.

The issue with that is not all visitors are the same. Visitors who come to your site from Google are going to be different from the visitors that come to your site from Twitter.

So, how do you maximize your conversion rates? You will have to create landing pages that are tailored towards each of your marketing campaigns. But before you head off and start creating your first landing page, there are 7 things you need to know:

Does your landing page copy match your marketing campaign?

From your paid ads to organic search engine listings, your marketing copy should convey a similar message to the copy on your landing page.

The Obama Administration tested headline copy on their campaign’s landing pages and found that by relating headlines to previous pages and marketing campaigns, they were able to increase their conversion rate by 21%.

segue copy

Just like President Obama’s team saw results with this approach, you also should see similar results because your visitors will experience less confusion when they are presented with consistent versus random messaging. In addition to that, it will help you build more trust with your visitors: you made a claim with your marketing campaign, and you delivered on it through your landing page.

Start with a solution

Every visitor who comes to your landing page has a problem. Naturally, you should tell them how you are going to solve their problem.

Because I don’t know what type of business you have, I am going to give you 3 random problems, and then I’ll show you how I would solve them:

  1. You are trying to lose weight.
  2. You are trying to get a raise from your boss.
  3. You are trying to learn a second language.

Potential solutions to these problems are:

  1. Learn How to Lose 10 Pounds by Only Working Out 30 Minutes a Day
  2. Get a 10 to 20 Percent Raise Through One Simple Tactic
  3. How to Learn a Second Language While Sleeping

Whatever your solution may be, you want to express it within your headline. The above solutions could all be potential headlines. When you are creating your headline, make sure it matches the product or service you are providing.

Don’t forget your subheading

Your headline states your solution, but it won’t be enough to convert visitors into customers. You need to provide a more detailed explanation of your solution through a subheading.

You have less than 8 seconds to grab your visitors’ attention before they leave, so you want to make sure your subheading is descriptive and short.

Based on the 3 headlines in the section above, here are 3 potential subheadings:

  1. Through our high intensity workout plan, you’ll burn more fat than from running a treadmill… and in less time.
  2. Your boss will give you a raise once he realizes value you’re bringing to the team… and I’m going to teach you how to do that.
  3. By listening to our audio lessons while you sleep, you’ll be able to learn a second language in less than one month.

The key with your subheadings is to follow the principals below:

  • Express the benefit clearly.
  • Keep the length within one sentence.
  • Tie the messaging back in with your headline.

Who are your customers and what are their use cases?

When you see an offer, do you ever wonder if the offer is a good fit for you? Well, it’s not just you who thinks that way… a lot of visitors never end up purchasing because they aren’t sure if your solution is the right fit for them.

You can solve this by clearly showing who should be using your product or service:

crazyegg who

And you can even list all of the use cases. At Crazy Egg, we list 30 use cases on some of our landing pages:

crazyegg 30 points

By adding those two simple elements to our landing pages, we have been able to boost our conversion rate by 32.5% because they help visitors to overcome their doubts. If they see that other people like them are signing up, they will as well. This is called herd mentality that demonstrates that people feel more comfortable in following others who are similar to them.

The proof is in the pudding

Always include stats and data to back up your claims. Yes, you may be selling the best weight loss product out there, but a thousand other companies are making that same claim.

Get testimonials from your customers to back up the statements you are making. Your testimonials should contain a full name, picture, and specific results achieved. If you can, get video testimonials as they typically convert higher than text-based ones due to believability.

Case studies are another great way to show that you can back up your claims. The key with creating great ones is to be as specific as possible. Show every single thing you did to help achieve great results as it helps build trust with your visitors.

If you want to see what a high converting case study looks like, check out this one. It includes:

  • The problem
  • The solution
  • Results
  • Specific details on the solution
  • A testimonial
  • Logos of other companies worked with
  • Opt in form or a call to action

Calls to action

You’ll have to do a lot of A/B testing with this one, but don’t forget to include calls to action. You’ll be surprised how many landing pages forget to add calls to action.

From buttons to text links, test placing calls to action throughout your landing page. Make sure you are using multiple calls to action and testing the location. Remember, placing them above the fold doesn’t always convert the best.

If you want to create a call-to-action button that converts well, check out this article as it breaks down all of the call-to-action elements you need to test.

What I’ve learned over the years is that call-to-action buttons related to your product tend to convert better than generic ones. With Crazy Egg, the call to action “show me my heatmap” converted 20% better than the generic version of “see pricing and plans”.

Trust elements

Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have these issues, but you aren’t them. Your brand isn’t as well known, which is why trust elements are important.

From Truste to Hacker Safe to secure badges, trust elements help boost conversion rates. Make sure that you use these trust elements throughout your funnel and not just on your landing page.

For example, let’s assume your funnel looks like this: you have a landing page that leads to a pricing page that leads to a checkout page.

In the example above, you would want to include the trust seals on all pages. From what I have tested, adding them on a page or two doesn’t help as much as placing them throughout your whole funnel, especially when you drive cold advertising to landing pages.

I recently tested this on a beauty website selling tangible products. By placing trust elements throughout their funnel, versus just one page, they saw an increase in conversions by 9%.


You are now ready to start creating landing pages. Before you go off and create your first landing page, however, there are two things you need to know:

  1. Don’t forget the meat – as painful as it may be, you are going to have to explain your product or service in detail. If you suck at writing copy, you can try creating an explainer video.
  2. Split-test everything – don’t assume that you created the best landing page out there. Just like with everything else, you will have to split-test it and follow what converts the best.

So, what do you think about landing pages? Do you use them?


  1. When are you gonna release the next advanced/definitive guide…..i thought it would come today….

  2. Hi Neil,
    Another excellent post with many useful tips. Thank you.
    I especially enjoyed this, “Not everyone is comfortable with making purchases on the web. Sure, Apple and Amazon don’t have issues, but you aren’t them. ”

    You are so right. These are some of the most important aspects of a great landing page and the great thing about your post is, you exemplify these. I can immediately see that you do these yourself and so I don’t have a problem believing what you say – will work.

    A great post with great content. Thank you again!


    • Kumar, I think people need to realize that they should be targeting their individual niches. Often times people try to be things that they are not. I love testing to see what combinations of these elements work best. Thanks for your feedback!

  3. Good lord, everyone who owns a website needs to subscribe to your blog. Thank you.

  4. Neil,

    As always, great post and thank you for that.

    How would you create a landing page for promotional products? For example, If I want to promote Shopping Vouchers or Grocery Coupons, how would go about that?

    • Emrah, glad you found the post helpful. I think as a first step you should wireframe the essential elements of these offers. You can then test out multiple designs with Calls to Actions and color combinations. It’s all about testing for conversions.

  5. Great insights Neil.

    When you use “AIDA”, it can double (if not triple) your landing page conversions. Also make sure NOT to give too many options, more distractions can only kill the conversion rates on any page.

    And the CTA you used on your landing page is outstanding along with the button color.

    P.S: The surefire way to get more conversions is, “sell the RESULTS, not the offer”

    Rahul Kuntala

    • Rahul, glad you found the article helpful. It really can do wonders to your conversion rate. People often overlook the low hanging fruit that is available on landing pages. Thanks for reading…I look forward to hearing more from you 🙂

  6. Jawad Khan | WritingMyDestiny :

    Thanks a lot for this very timely article Niel.

    I am currently working on the launch campaign of a mobile application in the middle east and we are in the process of designing a number of landing pages.

    I particularly like the “show me my heatmap” example that you shared. It really does make a lot of difference with these little changes.

    Thanks again.

    • Jawad, sounds like a great app to me. Please keep me up to date on your progress and if you need any help feel free to reach out. I think the heatmap does wonders towards. Thanks for reading and I look forward to hearing from you 🙂

  7. Matthew Ozolins :

    Well over a year ago, I published a post very similar to this one. It was a shorter post than this, but touched on some critical points which are not included here: http://www.webics.com.au/blog/website-design/perfect-landing-page/

    • Matthew, thanks for sharing. I will definitely have to check this article out. Let me know if there is anything I missed in my article.

  8. A great tip for conversion rate optimization is to read the books of R. Cialdini on how to influence people using: Social proof, loss aversion, reciprocity, ….

    The way you use social proof is also interesting… The more relevant the social proof is for the reader, the better. Booking.com does this by providing age, gender, type of traveler, … on the testimonial pages of the hotels.

    • Joris, thanks for the suggestions. I am sure they will prove helpful to the community. Thanks for providing great feedback and please let me know if you need help with anything.

  9. great image highlighting the different parts of the landing page! it’s the attention to every detail, and purposefully addressing ever element, that makes all the different in the world.

    thanks Neil

    • Bobby, glad you enjoyed the article. I think attention to detail is an essential elements to making a great landing page convert for you.

  10. Nikolas Nikolaou :

    This is very strange , the featured image you have is exactly the same layout I have for a client. Its a $4000 product and converts pretty well on the contact form (@ 7%). We don’t have an image but an autoplay video which gets there attention and the testimonials are in the video not below the layout.

    The main layout was done without the click to action button , after using Crazyegg and getting a good data sample from the scrollmap, I added the button exactly where people are looking and signups have skyrocketed.

    • Nikolas, looks like we both have awesome layouts. I think video is a great way to get conversions. Sounds like your strategy is working out pretty well 🙂 Please let me know if you have any additional feedback, I would love to hear it.

  11. This is a really cool method you’ve laid out. Identify visitor type, identify problem, present a solution, have a call to action.

    One experiment I’m trying with my eCommerce store with regards to trust symbols is putting them below the “add to cart” button on my product pages. A customer might skimp over the heading USP, but they will definitely look at something like the cart button.

    The same can be done for a conventional landing page. Having the trust symbols/USP right at the button will draw attention to them for sure.

    • Shabbir, glad you found the article helpful. I would definitely like to see how your testing works out. Please share your results with me once you have implemented those changes. Thanks for reading!

  12. Thank you, Neil. This was very clear and informative, easy to implement.

  13. Brian Maroevich Online Entrepreneur :

    I really like your pop ups. Are they custom coded or are they a plugin? And your article on landing pages was excellent as well. It would be nice to get an easily tweakable template. Thanks again.

    • Brian, glad you like them. They are custom made. I do not have a tweakable template at this time, but if things change I’ll make sure I let you know!

  14. Sometimes, I feel like adding too much to the landing page takes away from them or turns people off because it looks to much like a spammy sales pitch. Am I perceiving this incorrectly??

    • Carlton, you have a great point. Short and sweet typically works best. However, you want to make sure you have some core elements on your landing page. You definitely should pick and choose from this list based on priority.

  15. Hi,
    Neil Hope you doing awesome. And thank you for sharing this post and i like your image highlighting which make more easy to understand that,

  16. I think I got bat now just bounce!
    Thank you Neil.

  17. Patience, grasshopper. Neil is working on some really cool stuff 😉

  18. Neil this was great and there were a number of nuggets that we’ll be able to use right away.

    Thanks so much man!

  19. I must say that when I checked out the Crazy Egg site to see how you had put your methodology into practice (seeing live examples is the best way I learn from posts like this) – one of the most striking features was the ‘infographic’ look to the page – a really good blend of images, fonts, colours and different graphical elements. It made the whole page interesting to look at and that was another significant element in keeping the reader engaged all the way down to the big call to action button at the end.#

    Thanks for the post. The graphic at the top is what got me hooked. I like templates.

    • Kevin, you have outlined the benefits of an info graphic beautifully. The elements of color, look, feel & content is what makes them so popular. Thanks for reading 🙂

  20. Again some great tips, Neil.

    Regarding #7 in the image, links. I don’t like having any outgoing links on my landing page as I don’t want them distracted. I want one thing and one thing only — their contact info.

    I guess I should listen to the guy that Amazon, HP and Microsoft go to 🙂

    Or I guess I should test to see which pulls better 🙂

    • Adam, I think your second hunch is best. Testing can really clear up a lot of the questions you have. Thanks for reading!

  21. Thank you, this is one of the best posts about landing pages I’ve read – and I have to say, I read enough of them!

    PS one typo to fix: principals -> principles 🙂

  22. Hi Neil,

    Thanks for another great post

    I fully agree about the point of personalizing the landing page and I am even personalizing a full websites for two niches to be served by the same product… but i do not know if i am overdoing it.

    I have a product targeted to two different niches, which are PR agencies and non profits. The tool is good for each group for different reasons. I could either create all the content and put it in the same website where the tool is, with articles for both targets, or create a specific website for each target with about 10-15 articles in each, besides the landing page…. I feel that if i talk about the benefit of the tool for PR agencies in a website about PR agencies, i will be more credible, but not sure if i am overdoing this and just having a different landing page might be enough. Would you locate all the content from two different niches in the same website or you feel it is better to put this information in different domains (as I am doing)?

    I would love to know your thoughts about this. Thanks!

    • David, this is a great question. I honestly think you are doing it right, right now. You don’t want to confuse two disparate ideas into one website. The more you segment the better your conversion rates will be. Landing pages, and more particularly home pages, should focus on one product or service (with the exception of up sells and complimentary products). Due to the fact that PR agencies and Non profits have different core needs you should definitely keep doing it the way you are right now with two separate websites.

  23. Hi Neil ,
    When we use a dynamic website , how should be its homage page ? I Should it be boxed or magazine style ?

    I run a tech blog which I update keeping 2 days gap between every post I publish !

    • Pritam, I would suggest testing out which works best. With a little a/b testing the answers should become evident. Try this article out: https://www.quicksprout.com/2013/09/09/7-simple-ab-tests-that-can-increase-conversions-by-10-or-more/

  24. Great article – I am putting these tips into practice immediately, however I would like to know what some of the the 9 points are on the picture at the top of this post as they don’t seem to be covered here; particularly points 3, 7 8 & 9 (the others are pretty self-explanatory). Thanks.

    • Helen, do you have any specific questions about the points. I would love to be able to pin point where exactly you need help.

  25. Great article. I am agree with Kevin, when I got to know you and your job the first thing I did was, checking your network of sites and learned a great amount ways to improve landing page conversions.

    Patience and Practice are the key here.


    • Prerak, it’s all about doing your research and being patient. The results will come with a little hard work and good luck 🙂

  26. Thanks, Neil – appreciate the typically cogent summation/ explanation.

    I’d like to use these principles to improve my landing page. However, I’m selling music from a new, unknown band, and I’ve found that best practices for businesses don’t map exactly onto something like music. For instance, the “problem/solution” concept doesn’t have any direct equivalent.

    I assume that despite your lengthy resume, you probably don’t have any direct music industry experience. However, do you have any comments on how to improve a music-focused landing page, or ideas on who else might have some expertise?


    P.S. Landing page is here, if you’re curious: http://radionowheremusic.com

    • I don’t have really any experience in this space. Based on looking at your landing page, I would test:

      1. Headline copy
      2. The placement of the form (test the left side)
      3. Colors and wording of your call to action text.

  27. Easily one of the best landing page posts I’ve read yet! Use cases are so underrated. I’ve already got a few more ideas for my next copywriting project just off reading this. Thanks a bunch!

  28. Gonzalo Armendariz :

    Hi Neil! Long time reader, first time caller here – I’ve learned plenty from reading your guides and keeping up with your latest posts. I’m excited to begin A/B testing on my site very soon.

    What’s a great way to A/B test for someone on a budget? <—this might make for a great post, btw. "5 Ways to increase conversion…for free!" (we're a startup, don't judge me 🙂

    Lastly, I noticed the "Speak Your Mind" is placed after comments made. As a result, if there are 20 comments – tons of scrolling before user can engage. Just curious if this is something you've tested for placement. Do you convert more here (get more comments), by keeping this placement? My plain-jane mentality would assume that keeping this static above the first comment, would convert better.

    Thanks for everything Neil. Keep paving the way!

    • Gonzalo, glad we could connect. I love when people come out and provide feedback. In response to your questions:

      1. I think you are spot on with your hunch. I would suggest reading an article about conversions would be a great starting point. You really want to understand what you are doing before you invest any money into it: https://www.quicksprout.com/2013/09/09/7-simple-ab-tests-that-can-increase-conversions-by-10-or-more/

      2. I have been grappling with this one for a while. I find that many people like reading all of the comments before they provide their own feedback. Often times people can get their questions answered by scrolling through the comments.

      Thanks for the great feedback. I look forward to hearing more from you!

  29. Another excellent post, Neil.

    Very well laid out and a great checklist to measure our current and future landing pages against.

    Thank you!

  30. One Telco Power :

    Great content, landing page is just like a sales person the more u customize it the more money will come to you .. Thanks Neil for your great opinion from your experience it really help ..

  31. Hello Neil,
    This is another great article from you. I have been looking for a very different way of reaching out and getting more conversion rates and repeat or loyal customers for my products. Its obvious there are different reasons why anyone will like to take us on our offer or even listen to us.

    So, in essence, our pitch through our landing pages must be apt. We need to grab their attention within 10 seconds.

    This is very good for my business. Great Quick Sprout.

    Thanks Neil.

    • Ahmed, thanks & glad you enjoyed the article. Conversions are key and it sounds like you are on the right track. You bring up a great point about the 10second rule: you really want to catch and drive attention to your site off the bat. Thanks for reading and let me know if you need any help with anything 🙂

  32. Great Post Neil! Do you recommend any specific landing page creation tools? (i.e. Unbounce, Lead pages, etc.)?

  33. Cannot wait to read that, adjust the tips for my niche site business.

    Awesome stuff Neil, as always! 🙂

  34. Hello Neil,

    Am from Ghana in Africa and i Must say your highlights are really doing good for i and my guys here and our web creation for our clients.

    Please take a look at our website and recommend some ideas for us.

    Thank you and You are the Best.


    • Anthony, glad we could connect. I will definitely check out your website. Please feel free to ask any questions and provide feedback on articles here as well 🙂

  35. Any chance of doing a small screen / responsive version.

    That said, from what I’ve experienced, the issue seems to be most “web designers” aren’t interested in / knowledgeable in sales, conversions, etc. They seem intent in forcing their (misguided?) creative will onto to what is a really a business transaction instead of using some restrain and some business common sense.

    • Mark, I’ll look into it and see if I can get it changed. As for your comment about web designers… I couldn’t agree more. Granted, there are many who understand the conversion process beautifully there are some who don’t understand. It’s our job as marketers/entrepreneurs to state our goals and intent clearly to them to make websites very responsive.

  36. Just another great post, Neil. Besides Unbounce, any recommendation for landing page creator that does not cost too much?

    • If you want a one time payment option Premise isn’t too bad: getpremise.com

      I don’t know of any good ones that are free or really cheap though. 🙁

  37. Implemented a few things today. Thanks for the great info!


  38. I like the original take on this subject you’ve taken here Neil.

    Using the purpose of each element rather than just the element itself.

    “Perfectly suited for” is a great way to trim the fat and remove the outliers that would otherwise plague your analytics unnecessarily.

    For anyone reading this post – the first step about “start with a solution” should be your starting point.

    If you’re an entrepreneur, you’ll be familiar with having to go through the “elevator pitch” time and time again. Landing pages are no different.

    Your headline is the foot in the door – if you don’t grab a visitors’ attention with the headline, they won’t stick around for the rest of the pitch (the door closes).

    But if you *can* capture their attention, you get your foot in the door, and can pitch them on your idea – the rest of the page.

    Great stuff.

    Thanks for the mention Neil.

    • Thanks for the additional points. These are really helpful. Grabbing a visitor’s attention is vital for any conversion. First impressions are vital in real life and online. Thanks 🙂

  39. Neil –

    This came at just the right time. I’m working on some landing-page product sales sites and I keep revisiting how I should build them because I want them to be built right. I’m going to follow your lead here and see what kind of results we get!

    Thanks for more great info. – Jay

    • Jay, glad we could connect at the right time. Please let me know if you need any help along the way. I would love to see what you’re working on as well 🙂

  40. Great article as always. My next comment may seem quite “old days” but, Will it be possible in the future a book with all these great articles? Much like the smashing magazine does.

    I’m one of those persons who still likes to read in “dead tree” format 🙂

    • Jose, I should have something along those lines coming out soon. I will keep you updated. Glad you enjoy the articles and thanks for reading!

  41. Not related to this article (and you can delete the comment): just to let you know that this link is broken


  42. This is actually ‘The Perfect Landing Page’. One of my favourite Kiss articles!

  43. Hi Neil,

    Another great article,

    Oh and if you do setup a landing page for “How to Learn a Second Language While Sleeping” let me know!! ;-p


  44. Ved Prakash Garg :

    Very well said Neil.I am really influenced by the manner in which you have presented the right guidelines for having a proper landing page.You have cited good examples where necessary.

    • Ved, glad you found the article helpful. I look forward to hearing more from you. Please let me know if you need any help with anything 🙂

  45. Awesome, actionable tips as always from Neil, thank you!

  46. Very interesting Post! I get a bit lazy about the Split Test but you are right, It is important to improve the landing page.

    Thanks and greetings from Spain!

  47. Another great piece of content Neil. Thanks for sharing all this knowledge. I have been learning so much from your site, it has been nothing short of amazing. I eventually want to sign up for all of your paid stuff such as crazy egg and other stuff. Currently I am a little low on funds, but thinking about doing it very soon.

    Thanks for sharing all this. Based on all the tips you provide here I already build up a small number of readers for my new blog that is just three weeks old.

    • Denis, glad you find the articles helpful. I think once the time is ripe and your site is ready you’ll have everything ready for the whole suite of analytic tools. Please let me know if I can help you out in any way 🙂

  48. Oswaldo Zapata M. :

    Thanks Neil for your great post. Great insight, as usual. Thanks to you too Oli for sharing your thoughts. By the way, many thanks for your excellent course on creating landing pages (the videos are very useful, love them). I think readers of this post will benefit greatly from your course. Thumbs up to both Neil and Olive 🙂

    • Oswaldo, glad I could help. I think when landing pages are done right they accomplish so many things. Thanks for reading and I look forward to hearing more from you 🙂

  49. Good thing you mentioned some of these in your earlier posts (and I listened). Otherwise I would have had to redesign my entire homepage!

    • Alex, glad you found the posts helpful (and avoided unnecessary time redesigning) . Please let me know if you need any help with anything 🙂

  50. Jitendra Vaswani :

    Neil I really like these mindboggling ideas , you always blow my mind, Neil as a Indian I am really proud of you. Neil I wish someday I can have talk with you. I want to learn more & more from you. Bro you are encouraging to me.

    • Jitendra, glad I could help. Thanks for reading through my posts and please let me know if there is anything I can do to help you 🙂

  51. Hi Neil, This is a great post. Just got in contact with your website 3 days ago, on very first visit bought your Traffic system..it’s amazing! Then I started exploring all your content here, your emails and just loving it.

    Can’t wait to speak to you for 30-min consultation next week.

    You are my “new hero” 🙂

    • Deep, glad you are finding all the content helpful. I look forward to speaking with you next week. Please have all your questions ready so we can jump straight into it. I wanna help you get as much traffic as possible 😉

  52. Now that’s what I was looking for. I just started new website.

    Was thinking to use landing page with some really good CTA. Now I’m gonna implement your tips Neil,

    Wanna wish me luck? 😀

  53. I have never tried building landing pages but when I do, I know the exact place to come to code a high converting landing page.
    Cheers 🙂

  54. Implemented a few things today. Thanks for the great info!

  55. Dara Schulenberg :


    I had the same question. Don’t the links in the utility nav create the paradox of choice? Of course test both, but theoretically this raised an eyebrow.

    • It can work both ways. Sometimes I have seen it boost conversion rates and sometimes it decreases it. You just have to test it out. 🙁

  56. I use landing pages and I this advice is in the money 🙂

    What a gem of a post Neil. Thank you!

  57. Awesome work!

    I Hope you must have given too much time to this Post because without giving a lot of time the Creation Of this Post Is Impossible.

    I’ve read this post yesterday but due to Shortage of time I could not share my Message. Today I’ve read this Again!

    In this post NEIL PATEL has made me understand about the Landing Page Needs. Now i can achieve success about it!

    Thank you for sharing this post.

    • Aqib, I definitely took a long time compiling the information for this post and putting it together. Glad you found it helpful. Please let me know if you need any help with anything 🙂

  58. Juan Castillo :

    Wow! Thank you so much for this post! It really shows you put a lot of effort into creating this!

    • Juan, glad you found it helpful. Please let me know if you have any questions or need any help with anything 🙂

  59. Your post is a great help for people like me who write content for landing pages, almost everyday. Thanks.. However, just wanted to ask, how important is the layout & design aspect in creating a landing page?

    • Smriti, glad I could help. Layout & Design is essential for any landing page that is created. You really have to focus on designs that convert.

  60. Seriously, another informative post. I always follow the tips you share here. There was a time when I have stopped spending time on SEO, and just focuses on the content and competition in my market. But after your reading some of your case-studies, I am exploring new things every day.

    Sub-headings are really important, and many people face trouble in placing correct CTA’s in their landing pages.

    • Hamza, glad you found the post helpful. I think people often overlook this factors when it comes to optimizing landing pages. These factors, however, have proven to be time again the most important indicators of success.

  61. Neil,

    I came across your blog today and just wanted to pile on the lovefest. Great stuff man! The time spent on personal responses is nice touch too.

    – Ryan

    • Ryan, thanks for the kind words. The community definitely makes it worthwhile. Thanks for reading and I look forward to hearing more from you 🙂

  62. Hi guys, some great info on here and I have made some changes to my homepage. Would love if some of you could check it out and give me some constructive criticism! Thanks :).

    • Colm, sure thing. If you could provide your URL in the forum I am sure the community will be glad to help you out: https://www.quicksprout.com/forum/

  63. priyanka verma :

    A great article shared. Each and every point/suggestion have its own imporant meaning than can make landing page perfect.I will follow all your steps from now onwards and planning to get a new theme.Thanxx for this imformative article Neil .

    • Priyanka, glad you found the article helpful. Please let me know if you have any questions or additional feedback 🙂

  64. Been reading your blog for the past two days, and my friend is right, this blog really rocks. This post is really awesome, now I need to redesign my site.

    thanks Neil

    • Marian, thanks for reading. I am glad you found it useful. Please let me know if you need help with anything 🙂

  65. I didn’t know about it but thanks for this informative post.. Great Article..

  66. Hi Neil, awesome post as always but you should definitely make bigger images. We can’t see the titles nor the texts inside them.

  67. Neil, love this post so much we had a staff training session today on it. We use most things but designers sometimes stray away. They won’t anymore !


  68. Ibrahim Vatih :

    This is really interesting. I just learn about landing page and WOW when I read this. Thank you Neil.

  69. Hi Neil,

    I just stumble upon your website and you do have some valuable information for me, thanks for sharing your knowledge!

    That being said i have a landing page related question and would like to know your opion. With wordpress i am developing an one (landing) page website under a new url (for example www.mygreatservice.com). CTA will link to my major website.

    Now i was thinking of creating some WP posts which would be hopefully indexed by google. Only reffer to the posts would be a sitemap link in the footer of my landingpage. The posts will look like mygreatservice.com/is-under-100-euro, mygreatservice.com/why-its-flexible, mygreatservice.com/open-24-7

    What do you think of these tactics?


    • Barry, I think that sounds like a pretty sound strategy. The best way to see if it really works is to test it out. If it proves to be valuable and provide traffic I would suggest ramping up the efforts.

  70. Really awesome post. It learned me to work on my site’s pages. Thanks for a wonderful guide.

  71. Bookmarked 🙂

  72. Hi Neil,

    This is a great post. It got me rethink my headlines!:))

    Btw, I have one questions n my mind that bugged me for long. How do you do split test if the user is not signed in?

    This happen to some of the website in which the nature does not have inventory and thus user have no compelling reason to sign in, ie deal aggregator, blogs etc. how do you do slit test? By ip, cookies? It seems so technologically challenging 🙁

    • Usually by cookies. Tools like Optimizely automatically do this for you so you don’t have to worry about users being logged in or not.

  73. I just found your post via Google. Thank you a lot for useful tips about Landing Page. Subscribed your blog. Best Regards.

  74. Hi Neil,

    Any idea where I can find a template, do you know of a template, matching the layout with the 9 points as imaga example above. I am looking for an exact same looking template?


    • Roy, I would see if a designer in your area can work off of the one I have provided to create something similar.

  75. Thanks for sharing such a great and useful tips about landing page.

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  80. Thanks Neil,

    Now I will do “Call to action” I think that’s the missing element on my important landing pages.


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