The Anatomy of a Perfect Facebook Post

facebook post

Facebook’s power as a marketing platform is undeniable. It offers you the ability to build an audience from its selection of 1.15 billion users worldwide plus to reach that audience any time your heart desires.  We’ve all seen brands produce incredible results from Facebook, but not nearly as often as you would expect.

While there are several variables that factor into the end result you can produce from Facebook, there’s one very basic skill that many brands and businesses have failed to master: the art of creating the perfect Facebook post.

As you probably know, Facebook users tend to spend most of their time in the newsfeed.  What they see in the newsfeed is determined by Facebook’s Edgerank algorithm, which makes the decision based on your activity and engagement on the social network.

For example, you’re more likely to see recent activity from a friend that you’ve recently engaged with online than someone you talk to every day in the real world.

The same rules apply to pages. If a person hasn’t engaged with your page recently, they’re not going to see most of the things you post. Don’t panic though, I’ve got you covered…

A bad Facebook post

Based on extensive research and testing, I’ve been able to piece together the anatomy of a ‘perfect’ Facebook post. While I understand that each audience is different and that there is no fix-all approach to anything in marketing, I can say with 100% confidence that this is the way to maximize engagement, increase your reach and drive more business.

Let’s start by looking at an older post from the Quick Sprout Facebook page that epitomizes the worst possible posting techniques.

bad post

The first thing that went wrong here was posting a link as the primary media. While the end goal is still to drive traffic, the link preview is easily overlooked in Facebook’s newsfeed, which has undergone several design changes to make it more visual.

The second HUGE mistake here is the copy… there is none!  The copy you use for your status update is what makes the content you’re sharing relevant to your audience. Don’t rush through it; don’t just retype the headline; and NEVER leave it blank.

You’ll notice that this post received absolutely 0 engagement.  Not convinced by just one post? Ok, let’s keep going.

Here are a few more examples of what NOT to do on Facebook.

posts before

Here’s a look at the number people who were “Talking About This” before we changed strategies.

before talking about this

Still not enough? Here’s a look at our overall reach before we made the change.

reach before

The anatomy of a perfect Facebook post

Now let’s look at the results AFTER we made a shift in strategy.

reach after

talking after

Here comes the good part: you get to see how we did it.

good post

The first thing you should notice is that the primary form of media is an image. Not only that, it’s an image that is both intriguing and engaging on its own. This is vital to the post. With so much clutter and mediocre content being shared on Facebook, you need to choose an image that will instantly impress and attract whoever happens to see it. We’ve tested this idea on dozens of different Facebook pages with audience sizes ranging from a few hundred to over 100k and found that images are always the top performing post type.

The second thing you should notice is the copy. It’s short and personable, and it provides context as to how this post is relevant to my audience.

The next thing you’ll see is that the link is up there next to the text. This means that if your image can grab people’s attention and your copy is well written, your readers are likely to take the next step and click on that link.

Note: If you want to make it look a little clearer, you can use a link shortener, but there are contradicting studies on whether people prefer shorter links to original ones or despise them.

The final thing you should notice is the amount of engagement the post received. That engagement factors into the overall reach of the post and also ensures that those same people see what I say next.

Note: Edgerank places different value on three different types of engagement: Likes is the least valued form of engagement; Comments is next in line; and Shares is topping the charts.  Diversifying the type of engagement you get from your audience will help improve your average reach and your overall results.

After testing the new approach for a while, we started breaking all the records for the top posts in the page’s history.

good post reach

As we’ve maintained these efforts, we’ve seen a steady increase in engagement, reach and web traffic coming from Facebook as well as a more rapid growth in page likes (fans or followers).

On top of optimizing your actual posts, you should optimize the times you’re posting them. The new Facebook analytics offers “Actionable Insights”, showing you when your fans are online and the types of posts they prefer.

fans online

Pair the perfect timing with the perfect post ad, and I guarantee that you’ll have a positive impact. Keep in mind that not every post is going to be a record-breaker, but your overall efforts will yield greater results.

post after


Sure, the Quick Sprout Facebook fan page doesn’t have a ton of engagement compared to other fan pages, but with the use of the strategy above, we were able to increase the engagement substantially.

The reason it isn’t doing as well as it could is because we add posts during US working hours, whereas most of the fans are from India. When we add posts during working hours in India, we get over 10 times the traction.

facebook countries

I hope this post showed you how you can create the perfect Facebook post. Just give it a shot. Trust me, you’ll get much more engagement.

About the author: Mike Bal is the Director of Social Media & Content at Single Grain. He’s been successful in helping leading brands, businesses, and thought leaders leverage social media.


  1. Rohit Palit :

    Awesome article, Mike! 🙂

    Attractive, intriguing, engaging images tend to do wonders on Facebook. 🙂

    • Thanks Rohit!

      It will be interesting to see what comes next.

      • hey Mike & Rohit

        I’ve read a few weeks ago that publishing illustrations and cartoons on Twitter gets more re-tweets than regular images/photos… do you have any ideas if this works as well with Facebook?

        Or maybe there are some stats out there (proven experiments) we could check out… guys, let us know! Tracking and enhancing conversion is key with online marketing.


    • An engaging, creative or informative image is what makes the users stop suddenly on the newsfeed, go through or engage (share, like or comment) with a post on Facebook before scrolling down their newsfeed further.

    • rebeccagjo452 :­?

    • Manisha from :

      I think Neil’s post is superb for Facebook post, I was doing facebook posts lightly only, but now I ll take care these things in mind while doing post.

  2. Billy Murphy :

    I’ve noticed India being a main source on many fan pages, including James Altucher’s. Any idea why it drives so much traffic? Have you done any tracking on what % of that traffic converts to subscribers/paying customers from FB vs. the other traffic?

    • I’m not sure why India is a big source for traffic and fans. Could just be because of the rising tech industry or it could be because some people are still buying fake fans and engagement for appearances sake.

      • In my experience, way too many FB profiles in india are fake. They have been set up by SEO marketers to sell likes and pump and dump fan pages.

        • India has very big english speaking middle class population. Probably the second largest next to the US.

          Why do you think India doesn’t have it’s own version of Google and other popular web apps like China or Japan have ( eg : baidu for China) because Indians’ primary language for web browsing is English. They can use the same apps as the rest of the English speaking world, no need for language specific customizations.

    • I agree with Bill Murphy!

      On my last campaign with Facebook I was quite disappointed and rather suspicious.

      Not only was the campaign a huge waste of money and time (they made me change the image several times) because the text was was allegedly too big and didn’t comply with their gazillion rules. Then I noticed that much of the traffic and the joke for new “fans” I got came from India from pages that were basically empty with very few friends of their own, and completely unrelated to my niche.

      Oh yeah.. I specifically targeted my audience!

      I hope I am wrong but I thought these were bots FB uses, or one of their locations in India handle their lower paying-smaller campaigns.

      That was the end of campaigning with facebook for me at least for now.

      • Steve Symes :

        I have also seen an increase in Indian and Asian Facebook likes on a number of my Fanpages over the last few weeks, across a wide range of subjects, including the weight loss niche.

        This is happening organically on pages where I don’t place ads with Facebook. I very much doubt that there is anything underhand going on here. India and Asia is becoming wealthier and they have a massive English speaking population so this is most likely just a result of that.

  3. Good article Mike, I haven’t seen any blog posts diving this much into how different types of posts can affect your results on FB.

    • Thanks John,

      There’s definitely more of a science behind it than people tend to think, so I wanted to highlight what really goes on (or should) behind the scenes.

  4. HELP! I’m starting to get analysis paralysis. . . .

    Hi Neil,

    I have a question. I have published posts with and without images (i.e. only text and a link) and I have noticed that the posts with just text/link will get more views than the ones with images. You know the “X number of people saw this post” insight.

    All of the Facebook marketing experts say to use images to get users attentions in the feed – I have been doing this since last April and I have not gotten any results. I used to post about 4 times a day/3 times a week, but I wasn’t getting anywhere. What gives? Am I missing the point?

    People always say don’t go to Facebook looking for new leads, but use it to keep in touch with the ones you have, but then everyone spends a ton of time telling you that if you are new to the market and need traffic go to Facebook and Twitter.

    I am having better luck on Twitter (@thepmguide) and one social media expert I have been following suggests that if your getting people on one social media platform you should wait until you get about 1000 followers and then start pushing them to another – I am thinking of doing that.

    To go from Twitter to Facebook, but I am beginning to think that this is a waste of time because of Facebook’s algorithm and I am thinking of pushing my Twitter audience to my Tumblr page instead – they show your followers every post and let them choose to get rid of you if you start spamming them.

    I’m starting to get analysis paralysis here. . .any thoughts?

    • Hi Sylvia,

      The text updates initially reach more people because Edge Rank is looking for relevant words in the posts. The problem is that plain text updates (for pages) are usuallyt he least engaging posts.

      Images are the most engaging format but you HAVE to choose images that are engaging on their own and then tie them in to your content or your message. Make sense?

      I’ve seen incredible amounts of leads and purchases come directly from Facebook so I would encourage you not to give up just yet.

  5. Hi Mike,

    I’m sorry this wasn’t just for Neil. Please chime in if you have any suggestions, I haven’t had my coffee yet 🙂 Sorry about that!

    I am newbie to the social media space and I am open to any suggestions 🙂

    • Hey Sylvia,

      I just send a pretty lengthy reply, did you get it?

      • Yes I got your reply – thanks so much. I guess I am just going to have to keep “chipping away at the bit”.

        Is there a benchmark for when I should expect to see an increase in engagement? For example I saw where someone said you should take the # for how many people are talking about your page and divide it by the number of likes to get the “engagement rate” and if that number is below 8% then you don’t have much engagement.

        Is there a benchmark like that for posts? Is there a certain number of Shares you should be getting in relation to the number of likes you have?

        • hey Sylvia

          I don’t know of any such metrics you require, however, I feel like you’re looking for some recipes you could just add to your marketing, and just run with it…

          I don’t think there’s such thing as cookie-cutter with Facebook or with anything… like for e.g. take email marketing… they say that you could make $1 per lead per month… yet, I’ve seen others making less, or no money at all… while others (myself included) make more than that…

          It’s all a matter of trust… if you are using FB or other channels as “cold calling”, then you’re looking for statistics or recipes… if you’re using FB for bonding and increasing the trust level with your fans, then you will be looking to get more engagement from them, and deliver relevant posts and niche insights

          Does it make sense?

  6. Hey Mike!

    Thanks for the post. Really awesome! I had a question for you. Does this strategy work across the board for any niche/industry or only for tech/entrepreneur niche?

    • Hey Jason,

      We’ve seen it work for any industry and audience from apparel brands to legal businesses and everywhere in between.

  7. Great post. I recently realized the same issue with our FB page that most of our followers are from India and we were posting updates for U.S. time.

    • It would be great to see an article on how using link shortener services affect user engagement across different social media

    • Hey Nima,

      If you’re running a ‘Like’ Campaign with Facebook Advertising be sure that you’re targeting users geographically. Otherwise Facebook is just optimizing your spend to get likes on the page and they don’t care where they’re coming from.

      • Yes. We do optimize our ads geographically.

        I guess I should have waited to post all my comments together but here is another questions: Where do I find the “Time” of day that most of our FB fans are online. I don’t see that in the Facebook Insights.

        • The new analytics will actually show you when you’re audience in online but if you’re still stuck with the older version you can look at your top 25-50 posts to figure out what times the most successful posts were published.

  8. Hi Mike,

    I have tested this in the past many times. You are correct.

    1. People do spend most of their time in the News feed
    2. 80%+ of people are stimulated by an image rather than text
    3. Engagement does go way up by using visuals to communicate your message rather than typing in boring text

    What’s your twitter handle?



  9. Killer post Neil. Also, the type of article you link to matters. I’m having huge engagement with list-type articles. The bigger the number of the list, the more engagement.

    My results echo your results. My images attract more engagement. What I haven’t done is marry the 2. I’ve been posting images on their own (memes) and articles on their own, but haven’t married them. I’ll be changing strategies today. Good stuff.

    • Thanks Jon,

      I think the list-type is a popular read all over the web because people know exactly what to expect and can commit the time it might take to read the article more quickly.

  10. I forgot to add that I think video is worth testing also. I just posted a link to a page that includes 6 videos so it’s a list article with videos. MASSIVE engagement. I didn’t, however, include a large image with the post. My mistake which I won’t make again.

    I also want to say how I liked the fact that you use your own FB page as a sample of what not to do. It’s encouraging in a weird way to know that a guy like you still makes mistakes.

    Question for you Neil: What’s a good ratio to shoot for of people talking about this / number of likes. It seems to me if you have 10,000 likes and 5,000 people are talking about this, that’s decent. Obviously never settle. What ratio do you consider acceptable?

    • Hey Jon,

      For clarification, Neil didn’t write this one.

      It’s always going to depend on your page but we’ve found recently that image posts are best and then links and video posts are pretty close as far as getting engagement goes.

      We work pretty hard to keep engagement rates between 20-30%. You’ll see a lot of the bigger social brands between 5-10%.

  11. Steven Place :

    OK let’s say I want to start using more images like the ones above to push engagement on my fan page.

    The problem is, I suck at graphic design.

    Is there a not-bad solution for quick graphics with high facebook interactability? Or do I just need to higher a designer to knock out some pictures?

    • Hey Steven,

      I know where you’re coming from with that. That’s exactly why I put this together.

  12. No question all true. But the shared link from our website in Facebook translates to our website getting likes on the page. The inserted link with photo does not. How to solve this problem?

    • We actually tested that and the images with a link in the description received more engagement AND drove more traffic back to the blog or website.

  13. Hi Neil,

    Thanks for supporting the argument with stats.

    Personally, what I feel is when I use an image instead of a link, the “likes” on the image is not reflected in the count of likes on the article and it will not be shown in the post.

    Though, it does not matter in SEO, but it still is a “bragging” indicator of how popular the article was. For example, looking two months back from now, if I find an article with 200 shares, i’ll feel it was a popular one in comparison to the one with 20 shares/likes.

    What you feel about it?

    • Hi,

      Neil didn’t write this one but I’ll say that most social sharing plugins don’t track all social activity, just what happened inside the blog or site itself.

      Most ‘internet people’ know that just because you’re counter says “20 Tweets” doesn’t mean that the article has only been tweeted 20 times.

  14. Mike, awesome article! I really agree with you that there’s competing data regarding how attractive long links are vs short links. It seems like short links are often associated with scams or “lack of effort”, somehow.
    There’s not lot of engagement online for our services simply due to it’s nature. We utilize these practices but still have less engagement than what’s desirable. But, there is one thing we’re not trying that you pointed out, so we’ll add that and hopefully, we’ll start to see more chatter on the line!

  15. David L. Tong | Salevoke Marketing :


    One question, how do you mix these strategies up when combined with a Sponsored Post?

    Facebook keeps rejecting ads with images containing “20% or more text in image”, which is a figure that’s arbitrary at best.

    For text-based images like the ones presented here, they won’t get past the FB ad police.

    Any tips?


    • Hey David,

      Try using visuals (icons) in place of some of the words when broadcasting your message. Check out for some inspiration.

      Also, I recommend saving the copy for the text section and using the image as a way to grab attention. Single Grain does a good job –

  16. Mike,

    Great article. Looks like you’ve made a few changes since I last saw you roaming the Regus halls with open laptop in hand!


  17. what about post promotion and max 20% of text?

    • This method works just as well with posts that have 0 text. I also recommend that if you’re using text heavy images, you use ones with an element of design or typography behind them. Remember, the image itself needs to be engaging.

  18. Sam Mayaveram :

    Brilliant article, as ever.

    For ages I hid away from social media and it was not until I set up my latest venture that I had a reason to come on board and see what was happening.

    Thanks to G+, I came across you Neil and I have to say that you have made this whole social media world interesting, accessible and relevant.

    I realise I avoided social media because I felt it had no relevance to me and I do not want to add to a mass of irrelevance – you are the voice of sense in all of this and once again – you have shown how to keep it relevant.


    • Hey Sam,

      Neil didn’t write this one but I’m going to take a little credit for your new-found love for social media 😉

  19. Does the India segment convert for you from social campaigns? If the answer is no, is there any reason to actually spend time engaging? Seems like a distraction. I’d rather engage with people who find my products/services useful.

    • Hey Dave,

      It’s going to depend on the product/service your selling. If your followers came through targeted ads or organically then I would assume they’re interested in what you have to offer.

      No person is ever a waste of time when it comes to social media. I’ve seen one share lead to ‘viral’ exposure.

  20. Facebook is a predetermined genetically successful model in nature.

  21. Out of curiosity where do you get all the images for your posts? If this is paid for it will cost you a small fortune in photo fees to post engaging content?

    • I create a lot of them or I save them from random projects and places. Social sharing of images falls under different restrictions than, for example, using an image for a blog.

      I’ll reference this for easy ways to find and create content

  22. Joseph Michael :

    I found this very helpful. I’m actually guilty of the first mistake of not providing any copy when I provide a link to a new post. I had no idea how much this was hurting my engagement. Never again. Thanks for the tips!

    • No problem, just remember that people need to know there’s a human being on the pother end before they’ll even consider engaging.

  23. Great article Mike Bal, Imges are really important in Facebook posts

  24. Another insightful post.

    Definitely more thought is required to osting on facebook than rather just posting whats on your mind.

    Gees more work 😉

  25. Fatih Ahmad :

    Hi Mike

    such a nice posts, very informative, I am not if this is the right place to ask a question about a facebook common bug, that is I admin a facebook page, until recently everything was going fine, but until recently posts start disappearing from the facebook business page,

    any insight about that would be much appreciated,

    • Hey,

      I’m not sure why that would be. Are you sure they aren’t just hidden in timeline? Sometimes it doesn’t display all of the posts. Otherwise, I have no idea.

      • Fatih Ahmad :

        yes, the posts are not hidden in the timeline, but what happens is that sometimes, as soon any post is updated it disappear from the facebook page. seems like posts had been deleted,

        this is the same problem that one of my friend facing, I have done some research on the internet and this is the a kind of bug but there is no proper solution or an answer to this problem that why the posts are disappearing or what can be done to prevent this from being happening.

  26. White Field Apparel :

    You’re posts are always spot on and useful! I’m going to try and post more images on our Facebook page, as well as implement your other suggestions, and see what it does for us! Thanks!

  27. Andrew McKeown :

    Great Post, it is always helpful to know what is going to work best on Facebook. It can be quite the place. How exactly to get people to click. – place for insurance quotes in Ottawa

  28. i agree with u. the photo post are better than link post.
    thanks for the guide

    • No problem. Always test it out though, every audience has different preferences. I think images are best overall but sometimes links to better than video.

  29. Very useful post… we needed these kind of posts.

    is there any post on how to make best use of business pages on Facebook? e.g. best configuration from business point of view, constant must action points, best way to post, post on business pages directly rather personal pages, how often and what to post from business point of view and best approach to business pages etc…

    I could not find any useful post on net that can be helpful in these manner.

    • Hi,

      Posting frequency is going to depend on your audience and your business. Heavy publishers can get away with posting every hour but I generally recommend most businesses stay between 1-3 posts a day.

      The guidelines in the blog are actually meant for posting as a business page.

  30. Osman Hameed :

    Thanks for the very detailed post! I feel you really dissected the topic to the point I have no questions. Trust me that’s a first.

    Hope to read more of your work.

  31. Thank you so much for this detailed post. I am going to use this method to improve my engagement.

  32. Duel Fuel Burners :

    Its get interesting post. i am exited to what happened next.


    Great tips to immediately implemented from the nest statues update. It’s very true about the timing. One of pages we manage from a client in Sri Lanka started to grow exponentially after start to posts on their local times when most of the fans are online.

    • It’s always about the audience and if you have different segments you can always gate your posts by location.

  34. Thank you most for sharing these ideas, I found it very helpful and you explained things in nice detail.

    If I suggest for the proper Facebook post than it should to be “You should to be pondering a way to build your Facebook community with participating standing updates that may attract Facebook members to your local business.”

    • When writing copy for Facebook posts try to say more by saying less. Eliminate the words that don’t NEED to be there.

  35. SEO Company UK :

    thanks for sharing this great tips but one thing I want to ask that is tagging is useful or not on Facebook

    • If you’re referring to hashtags the research has shown little to now increase in engagement with the brands who have been using them.

      My guess is that it will take a while for people to get in the habit of using them or it will never catch on.

  36. When you add the image, are you uploading it from the site URL or from your desktop?

    • I don’t think Facebook lets you use an image url so you actually have to download the image and then upload it again.

  37. Hi Neil,
    Yes, the approach specified by you really works and I have personally observed this. Whatsoever design changes Facebook link snippet has gone through by images always win the race.
    Nearly all large media companies also have adopted this approach for their page updates.

  38. maddy perumal :

    Awesome article,very interesting and useful.Thanx for the tips and tricks

  39. I knew it.

    Highlighting your article’s text via a graphic will bring major engagement rates!

    Gold nuggets to be found in this article if your looking to raise your engagement on Facebook.


    Samuel from Internet Dreams

  40. Image always works

  41. Barry Ricks :

    Images work, but something that I have found works just a little better is having text on those images. Either a quote or catchy phrase. Doing this brought more engagement to the client. Just some thoughts.

    • Yep, you just have to be careful about keeping the text down to 20% of the image so you can promote it. Typography is also a really popular form of content right now so if you can get creative with your type you’ll get a solid response.

  42. Ashley Shepherd :

    I struggle with the right balance of giving enough content but not too much!

    Some good pointers here for me in terms of experimenting!


  43. Manthan Thakar :

    This is cent percent true! I’ve experienced this myself and I had observed this long before when I first created my page. But I was not sure if anyone else faces this too! Your post makes me feel relieved. haha. Nice one mate!

    • Manthan, glad I could help. Best of luck moving forward 🙂

      • Neil splendid article by Bal. On the side just wanted to know if Bal arm twisted you. Because have heard people say its easier for a dog to reject a bag filled with bones than for Neil to accept a guest post on quick sprout. Is this a change in strategy. Or you were so mesmerised by the guest pitch that you had to break your rule.

        Would be happy, if u could give a feedback.
        A hard question Neil but a useful one

  44. Michael Kaye :

    Thanks for a great article. I was wondering if you or Neil can tell me how to see the stats for sharing etc. for our own facebook page like the stats you posted images in the article.

    • Hey Michael,

      Facebook is rolling out new insights so if you don’t see them now you should soon. Most of the shots were actually from the old insights and as a page manager you should have access to them by clicking “See All” on the insights window in your admin panel.

  45. Ann-Elizabeth :

    Hey Mike, great pointers! I’ve been looking for advice on how to properly promote articles via Facebook for our business.

  46. produse cosmetice :

    I was just adding one link with the image on Facebook page before I read this article. I knew that if I was to read a feed of another page looking like this I would not click on the link, but I did not have another idea (too lazy). At least now I know that I should think a little bit more, be a little more creative in order to get more traffic. Thank you for the push!

  47. professional web design :

    You have given some important ways to get inspired and creative !

  48. If most of your fans are in India, why not make posts that’ll engage with that market? Or do they not convert like US fans do?

    • Mike, there are some different barriers for different companies. I try to cater to both markets with my information.

  49. shahalam khan :

    Wise article, great points you mention there, keep posting. regards.

  50. Till today i was using the same mistake , i mean just sharing links without any text that resulted into very less engagement and this thouroughly study proves that i have been wrong. Well i would do the same way as explained and get back to you what happened with me . Awesome work .i love this blog.

    • Rohan, glad I could help. Let me know if the tips produce any great results!

      • 1 day passed and i did exactly the same way you explained and the good news is started receiving comments and more clicks on links.i will share the screenshot of those 2 days before your tips and after your tips.thank you Neil sir , All credit goes to you.

  51. If you have increased ad spend or changed advertising strategy when Talking about This started growing then 0 conclusions can be drawn out of the upward sloping graphs.

    • Hey Rami,

      That’s one of the reasons we used the Quicksprout page as an example. We haven’t been running any paid promotions. The results we measured were for accounts that were not running any kind of paid promotions.

    • Rami, interesting point…

  52. Sam Gill @ Digital Spikes :

    Great post Mike. Really interesting facts revealed about Facebook. Will give a try on this

  53. If we would like to promote something then the first choice is facebook of course! I appreciate the research done in facebook. This will surely be an amazing lesson for us. Thanks.

  54. Doctor John William :

    Wow, I’m totally amazed! I never thought that there are so many different types of FaceBook posts and that they can lead to bad results! I’ll keep in mind your article in the future!

    Thanks a lot!

  55. I’m glad I found this post, I have been doing it all wrong for my Facebook page. Similar to another poster on here, I am finding that I am gaining more engagement and followers using Twitter. Although my website and social media pages are relatively new, I will be trying out some of these tactics and see what happens.

    Looking forward to more articles and advice!

  56. It’s not ideal but it is still an incredibly powerful platform.

  57. Great timing on this post, I just discovered some of this stuff in the last month and have been monitoring it closely. I’ve found a lot of what you write here, people on our page love pretty pictures, quotes and questions, so I try to really push those and then add in article posts more sporadically.

  58. thanks for sharing the tips about fb post.

  59. Great article with lots of insights and ideas!. After years of taking it lightly I’m starting to understand what actually works on Facebook and what doesn’t.

  60. Subway Surfers Hack :

    hey Mike & Rohit

    I’ve read a few weeks ago that publishing illustrations and cartoons on Twitter gets more re-tweets than regular images/photos… do you have any ideas if this works as well with Facebook?

    Or maybe there are some stats out there (proven experiments) we could check out… guys, let us know! Tracking and enhancing conversion is key with online marketing.

  61. Attractive, intriguing, engaging images tend to do wonders on Facebook. 🙂

  62. Robbie Rosales :

    Important to consider demographics and location relative to timing and message crafting. Thanks for the post Neil. Great work!

  63. Angelo Karageorgos :

    Hi! Thanks for the article. I only wanted to mention that I have noticed that my reach is highest in text only post and second in a similar level go links and pictures. If I am not mistaken I had read about these new instructions about facebook.
    I am now experimenting if it is preferable to post the articles of my blog as a link so make it more attractive but lose reach or put no attachment and leave it as text only but increase reach.

  64. Hi All,

    I am struggling to recreate a post with a large image that is shown above. I don’t normally use FB. Could anyone link me to a guide of how to create them.



  65. Smart SEO Company :

    Excellent Social Media information Mike. Thanks for that. Very helpful as we continue to manage our SEO clients. Kind Regards,

  66. The SMO is a technique necessary for every company that wishes to rank higher, which wants to increase its visibility, to increase its popularity.

  67. Connor Harley :

    Along with the many users of Facebook are the many business and competitors also who are catching the users’ attention. This is where the perfect and engaging Facebook post should be properly formulated. Thanks for these tips. It surely helps a lot.

  68. I just published a facebook page. Your tips really help me. I will try all the method you have mentioned. Thanks.

    • Minhhajul, sounds like a sound strategy. I definitely think you are on the right track. Please let me know if you have any questions 🙂

  69. Great article, really enjoyed this.

  70. Childhood Concepts :

    This is exactly what I’ve needed to hear. We’ve been trying to boost engagement on our page, and it seems like the only solution until now has been to spend more money on Facebook. I’m looking forward to trying this out now, and seeing what improvements I can make to my posting. Thanks Neil!

  71. Thanks for such a nice article as you changed my view with respect to Facebook Post

  72. Hi
    I am looking into starting social media for my business although I have previously not been sure of the validity for my target audience.

    The article shows me that it might do so I am about to start my new campaign

    Thank you for this

    • yeah, you’re in a unique business about a touchy topic. However, I’m certain an audience for you exists, you’ll just need to play around with your targeting. Keep me posted on how it works out and let me know if you experience any trouble along the way.

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