How to Create a Popular Infographic


You already know infographics work. The question is: how can you create one that will be popular? If you are like me, you probably don’t have a design bone in your body. But don’t worry; that shouldn’t stop you.

When I first started creating infographics, I used to hire firms like Column Five, who are great at creating them. The cost, however, was just a bit too high for a startup. So eventually, I had to learn the whole process from A to Z.

Here are the steps you need to follow to create a popular infographic:

Step #1: Find your data source

The most important element in creating an infographic is your data source. It doesn’t matter how pretty your graphic may be. If the data within the graphic sucks, it won’t do well.

So how do you find good data sources? The easiest way is to browse all the blogs within your space and look for the ones that have data within them. From there, sort the posts by the number of tweets and likes. The posts that contain the most data and are the most popular tend to be the ones that do well as an infographic.

If you can’t find popular posts that are data rich, you’ll have to come up with your own ideas and find your own data sources. Sure you can try to hire someone on oDesk to help you out, but they probably won’t do a great job.

You yourself are going to have to create data sets through research or hire a professional blogger for a few hundred bucks to create the data set for you. You can usually find these bloggers by posting a job listing on Problogger.

Step #2: Finding a designer

Everyone has their own opinion on what a great infographic looks like. So, how do you find a designer that can please everyone? Sadly, you can’t please everyone, but you can please the majority.

The thing with designers is that their biggest critics are other designers. So if you can find a designer that other designers love, you’ll be in good hands.

Through sites like Dribbble and Behance, you can search for the word “infographic” to find designers who know how to create infographics. You can then look to see which ones have the most likes, favorites and comments as those designers are most likely respected by other designers.

Once you have a list, hit them up and ask how much it would cost for them to create an infographic. Most of them won’t have a flat rate; instead, they will have an hourly rate of $50 to $85. It may seem like a lot of money, but they can typically create a graphic within 5 to 7 hours. So you should only be paying anywhere from $250 to $595 per graphic.

Step #3: Create a wireframe

Before you create an infographic, you need to lay out the data points into a story. Each data point should flow into the next one. And there should only be 6 main points/parts to the graphic, or else it will be too data rich.

What I’ve found is that when a graphic has 6 main data points, it tends to get more tweets compared to infographics that have 5 or 7 main data points.

tweets by data points

Once you’ve laid out the data, you now need to work with your designer to think of ways to represent the data in a visual format that is easy to understand. Whether it is through graphs, drawings or visual examples, the data points need to be really easy to understand. If they aren’t, it defeats the point of creating an infographic.

After you’ve laid it all out, you want to give this set of requirements to your designer:

  1. Infographics need to be vertical – by analyzing 100 horizontally designed infographics versus 100 vertically design graphics, I found that vertical graphics are tweeted 28.9% more and are 41.7% more likely to be embedded into other websites. If you think about it, it makes sense… most websites are designed vertically, not horizontally. That’s why most people prefer embedding vertical infographics.
  2. Use complementary colors – graphics that use complimentary colors versus a lot of random colors tend to get 14.1% more tweets and 10.6% more likes.
  3. Use large fonts – although this seems like common sense, a lot of designers try to cram a lot of information in a graphic by reducing font size. Graphics with large fonts tend to get 38.5% more tweets and 54% more likes.
  4. Use custom illustrations – when your designer uses illustrations to explain the data versus simple graphs and charts, the infographic tends to get 52.7% more tweets and 72.8% more likes.
  5. Go 3D – you don’t have to do this, but if you are able to create your illustrations in 3D, like this graphic and this one, they are more likely to be shared around the web. The only issue is that it costs around $4000 to produce a 3D infographic, which is a bit too expensive when you think about how many visitors and links an infographic usually generates. On the flip side, you could have your designer learn how to create 3D infographics versus outsourcing it.
  6. Include your logo – infographics can really help brand your company. Make sure you include your logo somewhere on the graphic. If you also got your data from a 3rd party source, make sure you cite the URLs at the bottom of the graphic.

Step #4: Come up with a headline

No matter how good your data or infographic is, if the title of your infographic sucks, no one will read it. It’s impossible for me to come up with a title for your infographic, but I can teach you what works best.

Nathan Safran recently wrote a blog that broke down what headlines people click on the most.


As you can see from the image above, 36% of the people prefer number-based headlines. A good example of this is “15 ways to boost your search engine traffic”. 21% of the people prefer reader-addressing headlines like “Why you ought to boost your search engine traffic”. And 17% prefer how-to headlines such as “How to increase your search engine traffic”.

Based on this data, you should ideally create number-based or reader-addressing headlines for your infographics.

Even when you break down the results by gender, it’s still clear that people prefer number-based headlines:

gender headlines

Hopefully that helps you come up with a headline, but if you are still struggling, follow tip number 1 in this blog post.

Step #5: Promotion

Before you start promoting your infographic, make sure you create an embed code so that people can easily share the infographic on their websites. If you are using WordPress, you can use the embed code generator plugin.

Once you have an embed code, you should create a list of all the blogs that write about topics related to your infographic. Once you have a list, you should email each of them using this simple template:

Subject: [insert the name of your infographic] infographic

Hey [insert their first name],

I hope your [insert the day] is going well. I noticed your blog and thought you might want to check out this infographic we just rolled out about [insert the topic of your infographic]. Check it out when you have a minute and let me know what you think.

[insert url]

The Embed code is located under the infographic for an easy copy and paste (just in case you wan to share it with your readers)

Thanks for taking a look! Hope it was of interest to you,

[insert your name]

The template above may seem boring, but roughly 8% of the people you email should be embedding your infographic. If you can’t get at least 8%, it either means your infographic isn’t that great or that you are emailing sites that are too big like Huffington Post. You should ideally be targeting blogs that have a PageRank of 6 or lower as those blogs are more likely run by 1 individual versus a company that moves really slow.

In addition to that template, you can also submit your infographic to the following directories:

Lastly, you should use the search feature on Twitter to find users who tweet about topics related to your infographic and direct-message them asking if they could tweet your infographic to their audience. Most of these users will ignore your direct message, but around 5% of them will tweet it to their audience. If you are unable to get 5% to tweet it, it means that your infographic isn’t great or that you are direct-messaging users with over 10,000 followers. As long as you direct-message people with under 10,000 followers, you’ll be fine.


By following the steps above you should be able to create an infographic that does well. And if you create a few infographics that don’t go viral, don’t worry about it. It usually takes a few tries to get it right even if you know what you are doing.

Learn from your audience as they may prefer infographics on certain topics over others. As long as you do this, you should be able to generate traffic and backlinks to each of your infographics.

What other tips do you have to create a popular infographic?


  1. Ishan Madhav :

    Awesome man.

  2. Jamie Anderson :

    I’ve been creating infographics for a while now and this is definitely useful information. Couple of resources in there I’ve never used either so I’ll have to check them out. Thanks Neil!

  3. Oswaldo Zapata M. :

    Hi Neil, Thanks for sharing your experience with all of us. I like particularly your suggestion “Include your logo”. Just now I was sharing an infographic on Twitter and I couldn’t find who created it 🙁 I could have promoted their brand … for free and they forgot to include their logo or website. What a shame! Thanks again Neil.

  4. Great post, Neil! How about if someone wants to try it out with no experts or professionals to take part in it? How about creating it by your own? I think we can make it, no?

  5. Qamar Mahmood :

    I was wait since tomorrow of your new post on “” 1st of all Thank you so much for sharing this idea. it is nice and creative. and could you please differentiate some unique sites for infographics. and i think i personally wan to see about your life history to the beginner in one infograph. other wise post is really great.

    • Thanks for reading. I think you should really research on your own as infographic sites have a wide variety of niches.

  6. Thanks for the info Neil. I use Killer Sales Design for my infographics. They have good price points and offer unlimited projects per month (as long as its only 2 at a time).

    We’ve just made our latest infographic, and from reading this blog post, I’m pretty confident we hit all the points. However, I’d love to read intelligent feedback from others. I linked to it from my name, feel free to offer constructive criticism 🙂

  7. Lawyer James :

    We were just sitting here at the office thinking about creating some infographics for our category.

    Most people aren’t using the techniques in our niché that I see people in this category using.

    Thanks for posting this for us.

  8. Vivek Kumar Poddar :

    Thank you so much, I am just going to create a inforgraphics and I have collected all the required data ( its based on WordPress ), but don’t know which company or digital agency I should hire. Do you have any recommendations.

    Once again, thanks for your valuable suggestions.

    • Vivek, there are a number of agencies out there. One I have had a lot of success with and I work closely with is

    • Hi Vivek,

      If you’re on a budget, I suggest Killer Sales Design. We pay $200 per month, but we manage to squeeze out a lot of design work from them, like infographics, ad images, social media profile images, etc.

      Heres the link to their site. Don’t be put off by the old school design of their homepage, they actually do know design 🙂

      • I spoke with them today and they said they only design infographics on their gold plan and up, which starts at $599 per month. The lite plan is $199, but it’s extra to have an infographic developed.

        • Hmm… not sure what’s going on there. We are on the lite plan, and we get infographics included with that plan. Looks like there’s an information gap somewhere…. Could you try talking to someone else?

      • Hi Bryan,
        Are they still in business? Maybe at a different URL? Cuz that link goes to a foreign page with no English options.


  9. Check the digital design essentials book(amazon best seller) to learn the design guidelines and best practices for infographics design.

    posting it again because the above website link is broken

  10. Sanjay Shenoy :

    Great post Neil.

    Visually is one more website where you can make some decent infographics. Of course, having a professional designer will benefit you more than visually but if some one is on a tight budget Visually should be a good start, they ahve some pretty good templates also.

    • Sanjay, they are a pretty good website. Thanks for the heads up 🙂

      • Sanjay Shenoy :

        Glad to be of help Neil. You might also want to know that their in house designers can design you one for $999 here :

        The best part is your infographic is shared on their website and their social media accounts. If you have got the right design and data I think you can hit a home run with that.

  11. Rebekka Deforce :

    Very informative and thorough again Neil!

  12. Mary Lou Scott :

    Neil – Can’t help it… PARA # 2 finding a designer: it’s “Everyone has THEIR own….” not THERE

  13. Pratik Dholakiya :

    Neil, as always, you nailed it 🙂

    Just a thought – Since last a few posts, I have been noticing a few typos in the posts. So if you don’t mind, I’d be glad to have a quick look at the pieces you write and direct you at the typos I come across and send over.

    I’d be glad to give my $0.02 with no cost involved 😉

    • Pratik, thanks for the heads up and offer of assistance. I’ll go through and double check them, no assistance required 🙂

  14. Ananthakrishnan :

    Hey Neil.Read your post and I have to say thank to being so detailed about it.But I do have a suggestion for data sources.Google plus communities,if utilized correctly can give you the much needed data you need.For example,when I posted a question on how to know the time schedule for posts on a marketing community,I got a load of shares and +1s.So I decided to put up an infographic on the subject and it instantly bacame a hit.I hope you consider adding this to your post.

    • Thanks for the tip. In my experience I have seen similar results. Suggestive data really goes a long way!

  15. Do you attached a keyword attached to your infographics to link back or as link bait?

    How about data sources? If I’ve done my research but the data sources are already presented as a post by another author do you redo it as infographics and seek permission from that author or just link back as courtesy?

    I’ve got another great idea on recycle the infographics. Just cut the points into slides and use Camstasia and post as youtube videos.


    • I don’t attach a keyword.

      I just use their data and cite them within the infographic. I rarely ask for permission.

      You can do that as well or you can just create video infographics.

  16. Neil you are awesome. I was just wondering myself how to start creating infographics and this is extremely helpful. Thank you !

    • Maria Peagler :

      Chrissy – Skillshare is running a class on how to create an infographic that looks good. Check it out:

  17. Ferman Aziz :

    I have been guiding my designers to browse different infographics because they will be designing one sooner, this post will really help me to give them a track to follow

  18. Hi Neal, this is some really good advise about infographic. I have recently collected all the data I need. Only thing is, it is about a famous personality. I believe the design of an infographic needs to be based on the type of data that is being presented.

    I would like to know your take on this.

  19. Gareth Chapman :

    Hey Neil,

    I just started following your blog a few weeks back, but I gotta say you have now become my best mentor, love the detail of the stuff you share.

    I’m just starting to dabble with infographics, this is really going to help me.

    Thanks mate!

  20. Hi Neil..

    Thank you very much for the details..

    I have never tried it, because I never had the basic knowledge about “How Infographic works”… I believe, now I have the basic knowledge about the process and feeling confident to give it a try… Really appreciate it… 🙂

  21. Peter Nguyen :

    One thing that I don’t like about most infographics is that they are too data-centric. Too much stats and data can make the infographic seems boring.

    I think an infographic is more compelling and it tells a story using a combination of data, stats, images, and illustration. The secret is to organize the flow of information and data and at the same time, tell a story as well as include some takeaway messages.

    We recently did an inforgraphic on Internet privacy. Orginally, the designer made it very data intensive. After adding the images and cartoons, it tells a better story. You can see it here,

    • Peter, that looks awesome. Great points I think storytelling is very important for any piece of content. It’s great to have a good flow and data to support your claims.

  22. Great article Neil thanks for sharing! We had an infographic made about the use of social media in the Dutch agricultural sector I frequently post infographics on our website, lots of fun sharing those.

    Just today a was at a big agency talking about creating some infographics. The big point is to let business see the value of it.

    So how can you trace where your infographic is shared when people don’t use the embeded code? twitter is a good source, but are there tools / plugins?

  23. Maria Peagler :

    Neil – You provide outstanding stats here on what gets retweeted more & what titles people prefer. Thanks!

    I use infographics a lot, and I cram a lot of info on them. After reading your take on it, I realize I need to make the font bigger.

    Thanks again Neil!

  24. Wondeful post, Neil.

    I’ve never been too keen on infographics as far as how to create them, but I do enjoy reading them when I come across a one.

    I realize there’s A LOT of benefits to creating a popular infographic, including getting a bunch of viral traffic. I have it on my list to create one, in fact, a few in the near future. However, I think I’ll be outsourcing the job rather than doing it myself.

    It’s best to stick at what you’re good at and outsource the rest, right? 🙂

    Thanks for creating this detailed guide. I’m sure many of your readers will find it helpful.

    This isn’t my first time visiting your blog, Neil; but it is my first time leaving a comment. I just want to say that you’re doing a great job here and the content that you deliver is always top notch. I appreciate all that you do and all the effort that you put forth to help us. 🙂

    I’ll be sure to share this piece with my social circle.

    Keep the great content coming and I look forward to connecting with you more soon. 🙂


    • Ti, glad I could help. I really think infographics will help push the needle for any firm you are involved in. You bring up some great points about viral traffic. I think if the images are catchy and have great data they can really drive a substantial amount of traffic to your site. To answer your question: yes, outsourcing is best. I like people who are great at creating infographics to make them 🙂

  25. Michael St Louis :

    Wow great post. Thanks a lot Neil. I’m really glad I managed to come across you and your site. I am also in Seattle and may have heard your name a few years ago, but I can’t recall for sure. Anyway thanks for all that you are contributing and maybe I’ll utilize it some day! Haha..

    As thanks, if you haven’t been there before–Please go eat at my friend’s restaurant in Lake City.
    Just tell Mohan that I sent you for extra great service. =)


  26. How do you think of topics for your blog posts?

    Would appreciate an answer 🙂

  27. great and impressive information for me .. really thank you friend you did make such post for us 🙂

  28. Info-graphics are simply awesome. Great way to edutain your audience. My tip for individuals starting up their own online business would be to find amateur designers that are themselves starting out. They charge flat-rates of around $100 in my experience and are very easy to work with. Their info-graphics aren’t the best but are still great quality, enough to get your point across!

    • That’s a great tip. Designers looking to build their resumes might have more reasonable prices and you won’t necessarily be sacrificing quality. I was looking at this post and the price seems a bit steep.

    • Hazza, thanks for the resource!

  29. Neil, this is just awesome! Perfect timing, actually…as I’m considering the use of them for a link building campaign.

  30. Amal Rafeeq :

    Hey Neil,
    I was really thinking about creating an Infogrpahic for a long time and the idea was decayed in time. Well, this post made me think of it again and WOW!

    Thanks a lot mate. Cheers! 🙂

  31. Great post! Posting the infographic to Pinterest might help it go viral too.

  32. Awesome tips, now I’m going to create a infographic for my site.. Thanks

  33. Thank you for sharing this information. I am building new site and this is a great idea to generate some links and traffic.

  34. Wow , you covered everything but is there any online tool where we can ourself create infographics for free.not paid like you did.because i don’t have budget for that .

  35. Hi Neil,
    Really very informative topic. Particularly i was looking for this topic t o implement on my site. Do we have any free tools that provide us any infographics depending on the content that we give.


    • Kalyani, I think the best approach would be to just create infographics or to hire an agency to help you do so.

  36. Hi Niel,

    Thank you for the write up. This information will help me in many ways.

  37. Neil,

    Where can I find a good web designer? eLance/oDesk and Craigslist are… poor quality…

  38. Hi Neil,
    This is one of the most explanatory post talking about inf-graphics that I have come across. Thanks for the useful info.

  39. Best Typing Services :

    I am following your instructions and learning new ideas from this blog, hope I will learn soon and be better Infographic creater

  40. I remember the co-founder of Buffer saying to calculate your success rate % instead of thinking how many of these will go viral. By thinking this way, I think it will keep the motivation up.
    For example: I think my success rate % of a viral infographic is 10% so if I create 10 infographic, 1 of them will most probably go viral.

  41. Ali Manrique :

    Neil, that information is really good, thank you very much for you work and for sharing it with everyone, successes

  42. Thanks Neil, The biggest plus i am seeing on the Info-graphics is it’s power in SEO and brand marketing.

  43. Erika Powell :

    Thanks a lot, Neil! Glad you cast some light on this issue, seeing as i recently started to learn SEO, and this info appears to be relevant.

  44. Purva Iyengar :

    Hey Neil,
    This is slightly off the topic, I know. Do you think Google map is an infographic?

  45. Digital Deepak :

    I have been thinking about creating infographics for a long time but never got around to actually doing it. Thanks for giving me the “nudge”! 🙂

  46. nice information you shared to make perfect and popular infographic.

  47. Great article! I did an infographic to mark the Diamond Jubilee of Queen Elizabeth II last year:

    It was well received and I would love to do more of this type of work in future.

  48. Thanks Neil sir for your every awesome post that you write on quicksprout. I like your article alot on how to make business partner.However this one is also great for newbies like me

  49. Joseph Michael :


    I’m always amazed at the level of detail that goes into your posts. The 6 sets of requirements to give to your designer are so helpful. I have an infographic tutorial coming out soon on my site as well. I will be sure to link back to this. Thanks for the great info.

  50. Connor Harley :

    I love reading infographics on blogs Neil. This post is a very detailed one on how to have an effective infographic.

  51. I’d love to see the beautiful infographics. They play an importan role to describe your page or even website. The infographics by an ageny are always touchy. Thanks for reminding this useful edge.

  52. Mikaal Zulfikar :

    Your content is always awesome Neil 🙂

  53. Adesanmi Adedotun :

    I received this in my mail long ago but I was unable to go through but thank God it’s a wonderful Saturday, these tips are very awesome and worth reading often when creating any graphic design for both pro-designer or a learner.

  54. OFF Comment – I want to ask this. Why there is no search box configured in your blog ? Difficult for me to search your articles.

  55. I wonder if the headline of your blog post was

    “How to Create Popular Infographics In 5 Steps”

    Maybe you could test that 🙂

  56. Nice tutorial, simple and to the point, have added a reference to our wiki.

  57. HI Neil,
    Once again a Great helpful post from you. You have shared a really complete guide to create popular infographic. Headlines is really matter a log. Thanks for the list of website to create infographic easily.

  58. ravi janardhan :

    Hi Neil,

    Thanks for yet another awesome & insightful post. Our site is under construction, and we are planning to make a page full infogaphic. The info you shared is going to be timely help.

    Thanks again, Ravi

  59. Colin Klinkert :

    Really fantastic Neil,
    I have been wanting to add inforgraphic marketing for ages. I have purchased software to have my team do it, but dribble seems cool 🙂

    Thanks for all the research

  60. Best Wireless Doorbells :

    Thanks Neil for this post,

    I was not aware of infographic directories. See how web has evolved 🙂

  61. bodySCULPT® :

    I heard about info graphics . But i dont know how to do it From where i have to start . I am planning to do this for my small site . Thanks Neil for your valuable points

  62. man you rock, trying to create a infographic and will share soon with you

  63. Hi Neil,

    You spoke some sensible points here.

    One factor that i don’t like regarding most infographics is that they’re too significant on knowledge and stats. An excessive amount of stats and knowledge will create the infographic appears boring and overwhelming.

    Am i right ???

    Please give me some right way.


    • Ajay, I think if they get TOO technical then that issue will arise. More often than not though there are just the right amount of data and stats.

  64. Anoop Gupta :

    Great stuff from you, Neil. This post has a great bit of enlightening information.
    Earlier days I have tried many times to create infographics but could not success. Now I am going to create infograhics through your guidance, I hope it will be successful at this time. Thanks Neil

  65. Wow Its really awesome topic also very useful for everyone. I get many tips from this article Keep share with useful information Thank you so much

  66. nice article bro…

  67. Great Posting, Thanks for posting.

  68. Great article, I have to make an infographic for my company and this article I will go very well. A greeting!

  69. Jesse Aaron :

    Smart post Neil! I liked the stat on direct messaging (on Twitter) to users with less than 10k followers for a better response rate. Here’s a thought for reaching users with massive followings (100k+); include a relevant bit information from their site or expertise (a quote) somewhere in the infographic. This way your outreach is flattering and should have a much higher rate of response and sharing (granted, this is limited to the number of people/companies included on the infographic).

  70. Damdama Lake :

    Excellent Blog!
    Thank you so much for your valuable information.

  71. Vijay Pashte :

    Hi Neil,

    As usual great post..!! Really Love it. Like the Step #4 of writing good catchy head line. I am using this formula while deciding blog post titles of my blog. Its great.


  72. Insightful stuff, interesting about 6 data points being the most popular.

  73. especially that infographics are a good way to share information quickly in a simple & intuitive way.


  74. Awesome tips man’s….!!!!!! Thanxxx

  75. Branson Werner :

    Very informative and a good collection of infographic insight. Amazing stuff Neil! I have a niche market that could really benefit from this, and it would be fun to create at the same time.

    • Branson, glad I could help in that regard. Let me know how it works out. I would love to hear some feedback from your colleagues.

  76. Samuel M. Marson :

    Very informative and a good collection of info-graphic insight. Insightful stuff, interesting about your main points being the most popular

  77. Thankyou guys for such an informative infographic insights.

  78. Sagar T Rajan :

    Hello Neil Patel,

    Now infographics articles are more understandable for peoples, but infographic must be attractive. The article that you have delivered to create popular infographic is just awesome, as well as now there is also some online sites to create attractive infographic.

    Sagar. 🙂

    • Sagar, thanks for reading. Glad I could help out. I think having visually stunning infographics really does push the needle. Content is king and the better the look and feel of your content is the more you will convert!

  79. Hi Neil,

    Thanks for such a thorough article! That 3D graphics tutorial you linked to above was amazing too. Just a quick thought – how about a Pin It button on your post? I had to Pin this manually, but I’m really lazy sometimes.

    I use Pinterest mostly as a visual bookmarking service instead of having a few hundred text-only bookmarks in my browser’s folder, so this went on my Marketing Inspiration board. I also have boards for Web Design, Tech items, Art Resources… not just things like DIY Crafts and Fashion (the usual perception of what people are using Pinterest for) and I’m not alone.

    So what I’m saying is I’d love to see a Pin It button next time, even though it’s a technical article.

    Thanks again for the great post, and for reading all of your comments!


    • Pinterest is definitely a great tool. You have a great point about using a pin it tool. I myself should incorporate that into more of my posts, great suggestion! I am glad you enjoyed the 3d graphics article, please let me know if you have any questions about it 🙂

  80. Never heard anything about Infographics in such detailed.

    It was awesome.

    Cleared my all doubts.

    Thanks a ton Neil. 🙂

  81. This is one of the best posts I’ve seen in a while. I can really see how you took the time to explain how to create an infographic. So much so, that I want to try and create my first infographic… I’ll definitely let you see it when I finish… hope you like it.

    • Jamie, I look forward to seeing what you put together. Hopefully this blog post was helpful in the grand scheme. Keep me posted 🙂

  82. Thank you very much for producing such a detailed, easy to read post. I have been asked to create 2 infographics and this is exactly what I was looking for to start me off!

    Could you possibly recommend a free and easy to use infographic maker? I would like to have a go myself first, but will more than likely push this over to our deisgners.

    Many thanks!


  83. Hey there Neil… I wanted to say thanks again for this article… thanks for motivating me to design my first infographic… what do you think?

    • Jamie, wow! That looks great. I really like the layout, colors and the geographical map. This is exactly what I was talking about when I wrote this article 🙂

  84. Thanks for such a great article, Neil!
    You can also add another infographic resource:
    This is the blog we created to showcase well-designed, quality infographics in b2b marketing and technology.
    Here, you can also find free Powerpoint infographics templates if you want to create an infographic by yourself.

    • Catherine, thanks for the great resource. I think this link will definitely be of great use to my readers. Appreciate the feedback and help. Please let me know if there is anything I can do to help you 🙂

  85. Great things, interesting about the 6 information points becoming the most used. Thanks

  86. Wow, what an awesome post Neil! I really need to create some great infographics soon as well 🙂

    Thanks for sharing this with us!

  87. Hi Neil,

    I hope your Monday is going good. = )

    I just wanted to drop a comment and thank you for this incredibly useful post. It never even occurred to me to take a look at Behance. Outsourcing can really be a hit or miss thing and I found that when approaching most companies they quote you around $3,000 – $5,000.

    Anyway, I guess I can cut to the chase and adapt that nice outreach example above to serve my needs. Here goes:

    Subject: Need a place for your infographic?

    Hey Neil,

    I hope your Monday is going well. I noticed your blog and thought you might want to check out this infographic resource we just rolled out where we make it easy to submit your infographics – for free. Check it out when you have a minute and let me know what you think.

    It would be another added resource for your readers. Also, your readers will get priority for publishing their infographics on the site by mentioning “Neil Patel is kind of a Big Deal”. = )

    Thanks for taking a look! Hope it was of interest to you,

    Rob Lons

  88. Khairul Zamri :

    Thanks – I’m still new in blogging this article may help me to improve my content soon 🙂

  89. Hi Neil, do you know where I find a reliable list of blog networks for partnerships?

  90. So do i get more traffic by doing this,i am newbie blogger.By the way great infographic out there.

  91. Neil,

    Is there anyone that you know of in your forum that you can recommend that I can contract these tasks to. Ive done it manually before and it helped us rank #1 on Google for competitive terms in our local area, but we’re trying to scale and I can’t do it all by myself.

    Let me know if you know of anything please. Thanks.

  92. Hi Neil

    Thanks and need to get started on this.

    One quick question regarding Panda though, if we post this on our blog with no or very little text should we noindex the post as it could be considered thin content?

    I think a lot of supporting text on the page(not infographic) would spoil the impact.

    Thanks Dan

  93. Neil,

    Thanks for another great article! We’re just starting to dip our toes into growth hacking at Yovigo and your guides are wonderful! I appreciate you taking the time to help others learn from your experience.

    We just posted our first on a couple of days ago ( – thanks for the suggestion.

    If you have a chance, we’d love some feedback at

    • There are two big problems… the first is that there isn’t a normal intro/heading to the infographic that leads people into the data points.

      Secondly the flow isn’t that great. It’s not bad, but the transitions from one data point to the next could be better.

      Hope that helps.

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  95. Larson Gonzalez :

    thanks Neil for explication…I like very much your articles

  96. This is a great guide! I’ve bookmarked it for future reference. I do have a question about citations. How do you work them in?

  97. nice tutor thanks for sharing with us.

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    Good day! This is my 1st comment here so I just wanted to give a quick shout out and tell you I genuinely enjoy reading through your posts.
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  100. Thank you Neil for sharing this important information, now i can build my own infographic easily

  101. Rezan Ferdous :

    Reading this article learned a lot about infographic.

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  103. Hey Neil,

    Can you suggest a tool to create in-house infographics?


  104. chinese new year 2015 wishes :

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  105. Hi Neil,

    Thanks for sharing this wonderful post about info graphics, I got to know many information through this post. Thanks for it.
    You keep rocking


  106. Hi Neil,

    Should one always hire a designer to create an infographic or is it okay to use the many free design tools available, such as Piktochart? Considering a small business blog because it could be expensive to hire a designer when you are just about starting out.

    What tips would you recommend if you are creating one on your own? Thanks!

  107. Anthoni Nata :

    Thanks for the eye opener! Bravo.

  108. Willow Janek :

    Hello Neil,

    I was made mistake and building rich anchor text links.

    I used same keyword with same web URL to build a link.

    So my question is if I change those anchor text then it would be good/safe ? Or what do I do with those rich anchor text link ? for getting good rank


    • Willow this article can help with your question:

  109. Christopher Corbett :

    Thanks Neil! You and Brian Dean inspired me to get some infographics moving in our online to offline business (Saw you just wrote an outstanding article on that today on as a basketball trainer. Happy to report we just finished this one using a software called Scroll down to the bottom of this link to view:

    Thanks again for inspiration.

  110. Neil,

    what do you think about infographics from fiverr? Sure, you won’t get the same quality with 5$ but you could find a good designer

  111. Casey Dennison :

    So much great info. Neil Patel. I’ll be working all night on collecting data and putting together my first infographic – I’ll also be publishing it as my first post for my personal blog.

  112. Jonathan Smith :

    Hey Neil,
    If you could ballpark it, how many email addresses do you think you send that promotional email out to per infographic?

  113. Hey Neil,
    How about using the templates from themeforest? I mean not the entire infographic but some elements? Once I have a rough wireframe (this is your suggestion by the way which I have been following) that I make using Pencil, I purchase 3-4 graphics from themeforest that more or less relevant to my idea. Next I use Photoshop to strip the elements and use those to create the final graphic. May not be a creative way…but at least my customers are happy.

    • Shomik, that definitely sounds like a feasible solution.

      IF you could outline that step by step and make a blog posts out of it that would be helpful for all 🙂

  114. There are some really nice and informative post . However, I’ve found that the engagement with static infographics is bit low .
    I’ve had a bit of success creating interactive pieces. They take a lot more time, and a lot more budget, but the outcome is often far greater.

    • Shiwam, I agree that the interactive infographics would a lot more engaging. There also typically a lot more expensive to create and take a bit longer, which is why I prefer the static.

  115. Thank you so much for all the amazing, informative and engaging posts you share with us!! 

    Even though it’s going to be a challenge creating my own infographics , I think—with your tips—I’ll survive 🙂 (I have experience with photoshop and I like challenges:D ) 

    Thank you again, Neil.

    • That or you can use some of the services out there like piktochart to help you get started. Let me know how it works out for you.

  116. Thanks for this amazing guide. I an going to get an info-graphic made for me very soon. I’ll post the results once it’s up.

    • You’re welcome Michael! Keep me updated and also let me know if there’s anything else specific I can help you with.

  117. Hi Neil,

    Great post, but I still have one vital question. Should I ask to put backlink to my website in e-mail when presenting my content? or it is a rule in general to place the link somewhere when sharing infographic and I don’t need to mention it. From the one side the person, who will share my infographic with my brandname and logo, will promote my website in some way. But from the other side, my aim is to get some good backlinks.

    I do it in this way. I put into my embed code the phrase “Please, don’t forget to include attribution to “my url”” before the info-picture. Should I even do this? What would you advise?


    • Usually you just put it in the post and if they don’t link back, you can just follow up and ask politely.
      Make it easy by providing them with an embed code

  118. Hi Neal

    There is also an option to hot link your infographic from other site like imgur so that it doesn’t eat your hosting bandwidth.

    It would be great if its possible to change this image to sharp one as I can hardly read the things write in lower portion.


  119. Infographic is best one because i love tutorials so i am totally intersted in infographics .

  120. Great tips in the post. I am a freelance graphic designer and I love to work with clients in creating effective and affordable infographics. Feel free to email me any questions about designing infographics!


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