Archives for April 2013

The Advanced Guide to Content Marketing

advanced guide to content marketing

You already know that content marketing is the new SEO, but how do you do it? There are a lot of guides on the Internet that talk about it, but no one breaks it down from A to Z.

That is why I decided to write The Advanced Guide to Content Marketing along with the help from our Crazy Egg blog editor, Kathryn Aragon.

Here’s what is covered in this 40,000-word guide:  [click to continue…]

10 Ways To Create High Converting Headlines

ab testing headlines

One of the simplest ways to boost your conversion rate is by tweaking your headline copy. If you don’t believe me, just look at KISSmetrics.com, I was able to boost my conversion rate by 40% by simply adjusting the headline copy.

That’s right…40%.

So, what was the original headline? It was: KISSmetrics helps you get actionable metrics for your business.

And the new one is: Google Analytics tells you what happened, KISSmetrics tells you who did it.

So, how can you boost your conversion rate through headlines? Well, there are a few simple strategies you can test:  [click to continue…]

How to Effectively Build an SEO Campaign From The Ground Up

web traffic

I was speaking at a conference the other day, and someone asked me an interesting question…

If you were to start optimizing a site for search engines from ground up, what would you do?

Answering that question would have been a bit easier years ago because to dominate the rankings all you had to do was to build rich anchor text links. Sadly, SEO isn’t that easy anymore… what used to work in the past doesn’t anymore.

Although SEO is still going to change drastically in the future, I think if you leverage the long term tactics, you’ll continue to dominate the search results in the future.

Here’s how I would optimize a brand new site for search engines:  [click to continue…]

Penguin 2.0: How Guest Blogging Will Be Affected

penguin 2.0

Guest blogging is the most popular way of building links. It’s been working so well for most SEOs that bloggers are getting bombarded with dozens of emails a day asking if they accept guest posts.

Although guest blogging will still work after the Penguin 2.0 update, I think the way you build links through guest blogging will change.

Here’s how I think guest blogging will be affected:  [click to continue…]

How to Get Out of The Google Penalty Box

referee

Penalized by Google? There’s no need to jump to conclusions and dump your website. There’s actually a way to fix it and get back in. Sure, it will take some hard work, but in the long run it’s better to fix your website than it is to start all over again with a brand new domain.

Before I get into how you can get your website out of the penalty box, I’m going to go over the most common situations that first got you into the penalty box.

Don’t worry, I won’t use animals like Panda to describe your penalization. Instead, I’ll go over what you did to get penalized and how to fix it.

Here are the most common tactics that caused your site to get penalized, and here is how you fix it:  [click to continue…]