Bare Minimum Content Marketing: 3 Things You Have to Do

google content marketing

You know content marketing is essential for you business, so why don’t you do it? If you are like me, you probably don’t have enough time in the day to focus all of your energy on content marketing.

So, what should you do?

Sadly, you don’t really have a choice but to leverage your content marketing efforts. It’s such a powerful marketing channel that it will actually change your business. For example, at KISSmetrics, our content marketing strategy has resulted in our blog achieving 82% of our overall traffic and 70% of our leads.

To top if off, content marketing is our cheapest channel marketing. That’s not too bad considering that those leads generate well into the millions of dollars in revenue for us each year.

So, what should you do if you don’t have that much time to spend on content marketing? You should focus on these 3 tactics that provide the biggest bang for your buck:

Step #1: Create great content on a consistent basis

You can’t leverage content marketing without the content. 😉

So, if you are going to write content, make sure you write it on a consistent basis. Whether it is one post a day, a week, or even a month, the number isn’t really as important as the consistency. Whatever pace you decide to create content at, make sure you stick to it. You can also pump out more content later if you have more time, but it can hurt your traffic if you decrease your frequency.

Just look at what happened to Quick Sprout when I decided to not post on a consistent basis:

may traffic

I had a decent traffic month in May of 2009, and my traffic was consistently growing as I always published 4 to 5 blog posts a month.

Now look at my June numbers…

june traffic

Do you know why my traffic went down? I got lazy, and I published 0 posts in that month. That laziness resulted in a 21% decrease in monthly traffic. To make matters worse, it took me three months of consistent blogging to recover that traffic.

Now that you know you have to be consistent with your publishing schedule, you also have to focus on writing high quality content. Here’s a guide you can follow if you want to write great blog posts.

Step #2: Collect emails

Do you know what the most engaging traffic source is for Quick Sprout? It’s not search or even social media… it’s actually email traffic. Over the years, I’ve been collecting email addresses through pop-ups and sidebar opt-in boxes.

email traffic

As you can see, emails account for 13.91% of my overall traffic (it’s listed under campaigns). But what’s really interesting is that those people account for 41% of the overall blog comments. Also, they are 3.9 times more likely to share the content via the social web versus people who came to the site from another traffic source.

The beautiful thing is that it’s not just Quick Sprout who is experiencing this. We are also seeing similar numbers with my other two blogs: KISSmetrics and Crazy Egg. People outside of the tech industry like are also seeing similar numbers.

So, how do you go about collecting more email addresses?

Through WordPress plugins like Popup Domination and Modal Dialog, you can create a pop-up that plugs into your current email solution provider. In addition to that, you can also collect emails by placing offers within your sidebar and below your blog posts, similarly to how I do it on Quick Sprout.

If you don’t have much time, focus your energy on the pop-up as it tends to drive three times the opt-ins compared to a sidebar or below-the-post offer.

If you aren’t sure how to set up a pop-up, read this article.

Here’s some interesting data that might help you create an effective pop-up:

  1. Courses convert better than ebooks – most bloggers typically give away ebooks, but from extensive A/B testing we’ve found that 7-day courses or 30-day courses convert 6% better than ebooks. The main difference between a course and an ebook is that a course is structured more like classroom learning. In a course, you give people bit-sized information that they can easily understand over a period of time.
  2. Don’t forget to add a dollar value – although the information you are giving away is free, it doesn’t mean that it isn’t worth anything. When I added the text “$300 value†to my sidebar opt-in, my opt-in rate increased by 22%.
  3. Be aggressive – there are different settings with your pop-up. From delaying when it shows up to only showing it to people who’ve viewed multiple pages to not showing it on mobile devices, you can get very specific on who sees it and who doesn’t. I’ve found that showing the pop-up to everyone upon their first visit generates 23.5% more opt-ins versus delaying the pop-up by ten seconds.
  4. Color matters – my developer tested out 33 colors (blue, green, red, black, white, pink, grey, purple, yellow, orange, brown, as well as two shades of each color) for the call-to-action button on my pop-up as well as the pop-up on three other blogs. We found that red, green, orange and yellow tend to be the highest converting cal- to-action colors. The colors black, brown and purple where the lowest converting call-to-action colors. Make sure you test these colors on your blog to see which ones work for you.
  5. Don’t ask for too much information – on web-based pop-ups. I typically ask people to enter their name and email. When I performed an A/B test, in which the B test only asked for email only, my conversion rate increased by 17%. What was interesting is that when I did the same A/B test just for mobile traffic, my mobile opt-in rate increased by 39.3%.
  6. Placement is everything – plugins like Popup Domination have multiple design options. Sometimes the email opt-in forms are on the right side of the message, while other times they may be right underneath the offer message. When I tested this on Quick Sprout, I found that having the opt-in below the offer message resulted in an 11% increase in conversion.

Once you have the emails, make sure you notify your readers every time you publish a blog post. This is how I drive 13.91% of my traffic to Quick Sprout each month.

Step #3: Convert readers into fans

Do you know who does a great job of converting readers into fans? WetPaint. Based on an algorithm they created, if they feel that you are an engaged reader, the will display a small box over the content, asking you to like them on Facebook or Twitter to read the rest of the content.

wetpaint traffic

If you don’t want to, you can just click “no thanks” and continue reading their blog. But that one approach has enabled them to get thousands of Facebook fans. Just look at their WetPaint Facebook channel: they have over 380,000 fans.

Can you guess what kind of results this is producing for bloggers? I did a quick test on Quick Sprout over the weekend, and I was able to convert 2.9% of my visitors into fans. That percentage may go down over time because I have a good amount of repeat visitors, but I could counteract the decrease of that percentage by A/B testing the copy. Plus, my version wasn’t as good as WetPaint’s…, and I had a few bugs on Internet Explorer and Firefox, so I had to remove it. 🙁

I know those numbers don’t seem huge, but if you are getting 100,000 unique visitors a month, you will be growing your fan page at a pace of 2,900 fans a month. After 12 months, you should have roughly 34,800 fans to direct to your blog or any other website whenever you want.

My test run was so successful that I will be rolling out a bug free version of that on Quick Sprout over the next month or so. 

Encourage your readers to not only share your content across the social web, but also to follow you. Whether you do what WetPaint does or ask your readers directly to follow you on Facebook within your blog sidebar, there are many ways you can grow your social channel. Just pick one or two social channels and encourage your readers to engage with you on it.

In the long run, this will help your content spread more through the social web, which not only will increase your traffic, but search engine rankings as well.


Content marketing is something that you have no choice but to leverage. There are a lot of different ways to tackle it, but if you don’t have much time, I recommend that you focus on the above 3 tactics.

I’ve found those tactics to be the most effective and to provide the biggest bang for your buck.

What other content marketing tactics do you feel are worth leveraging?


  1. Michael Dobbertin :

    Finally a guide to content marketing that has less than 30 items. Most writers nowadays seem to think more is better. Thanks for taking the time to share just the nuggets!

  2. A thing worth remembering too:

    Responding to the people who actually took their time to read (and even share) your content – as you do, when you reply to, if not all, most comments on this blog. That makes the reader feel appreciated and will increase the chance of that visitor coming back and sharing another piece of content in the future. 🙂

  3. Nathan - MySkiResort :

    really great article Neil! – I am interested in that plugin that wetpaint is using – any recommendations until your version is out?

    • Nope… I haven’t seen anything that isn’t custom.

    • Richard Garand :

      Great timing with this (and great post too btw)! I’m getting ready to release a plugin soon that will make it simple to add this to any WordPress blog or site. Anyone who’s interested can get details at

      Neil I understand if you want to delete this comment if it’s too much self-promotion, just thought it would be useful!

      • Richard, I wouldn’t delete this. I think this would be very helpful for my readers. Thanks for sharing and please feel free to share tips and tricks moving forward 🙂

  4. Very informative post ! It’s really helpful for everyone.Thanks.

  5. Another fantastic guide, Niel. I did a little test and found out that 1500+ words post works really well and was able to increase my WordPress blog traffic by 25%.

    So, this year I’ve decided to focus more on quality content than just producing 500-words post.

    Thanks for sharing this great article.

  6. Really content is important..Every newbie must read this article..thank you

  7. I think this is the bare minimum which when applied correctly and as told in this post will lead to the leveraging maximum of content marketing….

  8. Brandon Halliburton :

    Thank you for this information Neil. I found this to be helpful.

    I have been wanted to use e-books as way to gain email subscribers. I might consider doing the “7-day course” idea.

    Very informative post!

    • Brandon, glad you found the post helpful. I try to provide as much information as possible to help my readers out. Please let me know how you like the 7 day course.

  9. Marvin from SEO Group :

    I’ve found that blogging is like going to the gym. You’re gung-ho for 2-weeks then you stop going.

    Your next article should be a very detailed description of how maintain a quality blog. (Even though I’m sure you have previously written about this.)

    Answer questions like:
    Do you need a full time employee to blog or should it be broken up among people in the office?

    • Pritesh Desai :

      Here is a good tip for people who find it hard to blog – “10 Tips to Blog Frequently – The Ghajini Method”.

      It is based on a bollywood movie.

      I personally am against hiring someone to blog for you. If you are an expert in your field, you should be the one who blogs.
      You can always hire some one to blog for you, he can always do bit of research before writing a blog but unless he is a true expert in that field his articles won’t be original, they will always seem like a rehash of other things.

      Imagine an article about playing tennis written by a chef vs one written by Roger Federer!

    • Marvin, that’s a great idea. I will definitely look into it. It’s all about creating a blog that has consistency. I have found that when I am most consistent the results are best!

  10. Thanks Neil for the great post. I’ve always been a great fan of your writing.

    I always hesitated to use pop-ups in our blog because I thought it is a ways to distract a percentage of our visitors from our blog.

    I also had queries about social pop-ups like will users be running away fro the site if the site is a newbie or not a high-authority site like TechCrunch or Mashable.

    But thanks for your detailed insights. It really helped me alot.

    • Sourav, it definitely is a judgment call. It’s all about judging what your users’ core needs are. Pop-ups don’t work for everyone.

  11. Massimo Chieruzzi :

    Nice post Niel, we’re planning right now our content marketing strategy for the launch of AdEspresso and the main debate was exactly about how much aggressive we should be in acquiring user’s emails on the blog.

    I like the big, prominent box you have on kissmetrics sidebar while I dislike a bit the dialog for a corporate blog, I would not want to seems too aggressive like many make blog online sites (john chow etc.).

    Any advice ?


    • If your offer is good you won’t get complaints. A good looking design and a nice offer, such as a really good ebook will solve your problems.

  12. Hi Neil,

    Another great article from you. I couldn’t blog for several weeks last year and I’m still struggling to get what I’ve lost, so I totally agree with you that consistency is the key. Plus, I am going to try your idea of using a course, but that will need a little work.



    • Diana, if you hop back to it you’ll be fine. It’s all about being consistent and hoping there are no distractions. Thanks for reading!

  13. Great read! Thanks for listing all the results of your tests so that we can go straight ahead to testing those on our blog.


  14. Kudzai at EntrepreneurCrunch :

    Thank you for these valuable tips. I will try the Wetpaint like to continue reading strategy.

  15. Wah Wah Patel ji. You have hit the nail with the classic post on marketing. I love the colour combinations, who would have thought that colours matters when you enter emails. I think I might be implementing this. Thank you.

    • Shalu, color definitely matters. You have to test for multiple variables. It’s very important to a/b test along the way. Thanks for reading!

  16. You are absolutely right about “finding the time” for writing new content. We all know how important fresh content is for both user traffic and search engine spidering, but it is tough to find the time to sit down and do it, when items like accounts receivable, building new quotes, keeping up with leads in the queue, etc… all seem to have more immediate importance.

    Content is so important. I’m going to have to find a way to set aside specific time just for content production. Shut my door… no questions from developers, no design reviews with creative, no pestering the accounting girl about where our money is. Just an hour behind a closed door to do some writing. Who knows, might help my stress level a bit too, haha.

    • Jeff, it’s hard to carve out time but it’s essential. I try to write posts at night as I have the most time to think and not worry about responding to pending emails or calls. I think if you find a great schedule you wont have a problem 🙂

  17. Dude. Your awesomeness does not go unnoticed. I’m curious how you parse out email traffic under campaigns instead of direct.

    Thanks for the kick in the butt on fresh content.


  18. Spanish Fiestas :

    Great tips again Neil – Thanks. Just wondering why you’d use the likes of Pop Up Domination when Aweber provide pop-up options (?)

  19. Hey Neil,

    Thanks for all the great tips. The main challenge that I have always come across with blogging was finding not just the time to post to my blog but actually sourcing relevant stats and info. What do you think is a good ratio of education/content creation per post?


    • Well there should be education in every single post. It’s harder, but that’s the only way to make your blog posts do really well.

  20. Hi Neil,

    Excellent stuff, I did a talk at the Cape Town Wordcamp last year and part of my topic was exactly on owning the eyeballs.

    Thanks, I got a bit of flack when I said popups is a great way to get subscribers. You just confirmed what I was saying.



    • Bennie, I think you were on point. It definitely is about owning your eyeballs. If your pop-ups convert then you shouldn’t worry about having them on your site.

  21. Man I’m glad there are people like you that will test things like this! My brain does not function in this manner whatsoever!

    • Scott, glad I could help. I have learned many things along the way and am continuing to learn from my readers and peers. Thanks for reading!

  22. WOW, Neil, you did it again! I have gained mroe from your blogs, articles and emails regarding effective marketing, conversions, content marketing, etc than any other sources to date. I feel like I am getting so much value for free. Thanks and keep it coming…


    • Ty, glad you are finding these post informative. I try to provide as much free information as possible because I know how important it is to have a good head start 🙂

  23. Sharon Vornholt :

    Neil –

    You consistently have great content. I always learn something. I had a question about the “facebook fan page like” you mentioned re: Wet Paint.

    Do I understand that you will have one soon? Will it be like a plugin?

    Thanks Sharon

    • Richard Garand :

      Sharon, it sounds like there are no available plugins for this yet but I have one coming soon at Hope that can help you!

  24. Excellent post again Neil. In my world, many of my clients are not in the traditional marketing world and to them, content marketing feels like an enormous task. You drill it into very succinct points that people can really understand. Very nicely done.

    • Melanie, I think if people start small and scale up they will find tremendous results. Often times people get bogged down because they feel they need results overnight. Thanks for reading!

  25. Neil: Love your blog. I’ve been coming here for awhile. I really appreciate all the insight that you share on seo. Thanks!

  26. Brian Edmondson :


    Very interesting tests and results – I thought the e-course out-converting the PDF was particularly interesting.

    I’m actually in the process of putting together a new 10 part e-course, and hoping to see a positive increase as well!

    Keep the awesome content coming.


    • Brian, thanks for reading and glad you found the post helpful. Keep me posted on your e-course. I would love to read it 🙂

  27. Raman quotesworth :

    Amazing again. I did not know that your most visits come from emails. After all those years of collecting emails, it is really paying off for you. I also like the info where you mention the post schedules and the call to action colors. Thanks a ton. Have a great day!

    • Raman, email is a great funnel for traffic. There are so many variables that can really improve your bottom line. Thanks for reading!

  28. Thank you so much Neil.

  29. Billy Elusiv - NZ Online Marketer :

    you keep on killing it Neil. Loving the stats and data to back it all up too. I need to do more of this so thanks!

    • Billy, Thanks for reading and glad you found all the information helpful. Feel free to check out my forum:

  30. Paul - Apollo Nutraceutical :

    Hey Neil

    Another fantastic article. I really love that wetpaint popup idea, but I fear that having too many pop ups could annoy people? For instance we have one on our blog that triggers at the bottom of the page to sign up to our news letter – if we put in another one or if we included more options like to follow us and to sign up wouldn’t that be too many call to actions and it would ruin our results?


    • Paul, you bring up a great point. You don’t want to overwhelm your visitors with pop-ups. You should always have a good ration and focus on your calls to action. Thanks for reading!

  31. Neil, that’s a great post for something that hunts me for over 1 year.

    You see I have a very good website in an affiliate marketing niche but the niche is somehow limited and I’ve kinda exhausted all the text possibilities from every angle I can write. The last resot is videos reviewing the products but that’s expensive and i’m not really interested in that because I just got hit by almost all of the recent google updates – although the content is good, unique with social signals pointed to the website.

    I’d really appreciate a response .

    • Yes, videos can work. You can also build out a YouTube channel and kill it. You just have to advertise on YouTube and buy subscribers.

  32. Great info on post content. Just started following you and have learned so much already.


  33. Another good read. Cheers Neil.

    Heard a couple of friends talk about Popup Domination in the past. Definitely worth a test once my visitor count increases.

  34. Another great article 🙂 Yep, nothing beats fresh and unique written content!

  35. Fantastic guide, Neil! It will lead me in my next “experiences”. 🙂


  36. Hey Neil,

    That was a nice piece of article. Can you please make a post on WHY website pages are not displaying in google search engine? Is it because of stiff competition of keywords in the market or there are several other factors behind it?

    • Leyon, most of my articles focus on this topic. It’s all about focusing on content and a long tail strategy that will allow you to show up on top. You can also check out my forum for some tips

  37. Content marketing tactics which I feel are useful is to remind yourself of two things: You can either write content that is dry, safe, and has no personality, or u can write something daring and transparent- something that will shake the floor beneath your reader’s feet.

    • Shilpi, I like how you phrased this comment. It’s all about shaking things up and making people crave your content. Thanks for reading and providing great feedback 🙂

  38. From last couple of posts i saw you are referring wordpress plugins WHY? Plugins make your site heavier than custom code.

  39. Surprise! color matters? I agree with you that red, green and yellow are high converting. I have seen top ranking and popular websites with mild blue color. What about blue?

    • I definitely think blue works. You just have to a/b test to see what works best for your brand. Thanks for reading!

  40. These are some really great in-depth tips and it’s good to see they are of quality not quantity. Just like content marketing should be.

  41. E-mail marketing has became a real interesting thing to do, They are the regular readers of your website who shares your contents and make it go viral even i am subscribed to the updates of

    • Email marketing really allows one to share content easily. I have found email to be one of the biggest traffic sources. Thanks for reading 🙂

  42. Thanks Neil for this superb article… I really have some issues with this content marketing of a thing and seeing a short guide like this really helped me… I’ll start thinking of a course to offer as a bait for new subscribers on my blog… By the Way, I want to sell off my blog. Interested?

    • Kevin, I am currently not in the market to buy blogs.. thanks for the offer though. I think if you find a course that resonates with your readers you can get some major traffic boosts!

  43. Neil awesome post as always your site has made me see content marketing in new light. Your use of graphic and images to drive home your point, tells me this is one key to driving traffic to your blog

    • Peter, It’s all about driving quality content to your blog. Thanks for reading and please let me know if you have any questions along the way 🙂

  44. Hello Neil, this is a fantastic article about content marketing. As I am reviewing these steps, I look forward to putting them into play. One of the main things i took away and have experienced, is the consistency of content. That is a major factor in your engagement and of course ratings. Thanks Neil!

    • Larry, great point. Consistency really does matter. You always want to provide your readers with a sense of comfort and ease when reading your articles.

  45. Can you share the plugin for the wetpaint pop up with us?

    • Richard Garand :

      Hey faisal, I have a similar plugin coming soon – you can see more info at if you’re interested.

  46. Hey Neil – Just noticed your site has malware. Your probably already know, but thought i’d let you know.


  47. Found some interesting options that get close to the pop-up functionality that you talk about (only for WP). Although, would love a good solid one like the one you referenced!

  48. Nora McDougall-Collins :

    Thanks for the article! I will pass it along to my clients and students.

    I have had a number of clients where we have great meetings and discuss how we are going to market their content to drive traffic to their website. Then they don’t produce content – or don’t want to pay to have great content created. (Funny how our writers actually want to be paid.) Then they don’t get traffic. Then they complain to us that they aren’t getting the traffic.

    • Nora, thanks for the share. Great content always has a way of being sticky. I agree with your points, you really have to catch the audience’s attention.

  49. Great info! Thanks for the research on the call to action button. We usually do blue, but clearly there are better options.

  50. I’m scared to try a popup, I feel like my readers have such limited amounts of time and adding one small obstacle (clicking close or having to put in their info) would discourage them from coming back. On the other hand I do need a way to remind my readers to come back, Facebook isn’t a great option anymore, they are limiting the amount of people that see your posts, if you want more you have to pay.

    • Michelle, I would suggest trying a trial run if you are comfortable with it. If it doesn’t work you can always get rid of the pop-ups.

  51. Yes, it seems to me that great content is the key. That has been drilled in my mind for the past few years. What I still haven’t gotten the hang of is building my lists. I know it is important, but I am not all that great at it. Something to think about for the new year!

  52. This is the best website for learning how to keep up with your website. Bookmarked!!

  53. Great post! Any more info on the box that goes over the text that WetPaint uses?

    • Richard Garand :

      Steve, if you’re looking for that I have a similar plugin coming soon (not the one they use, they probably had it custom-built). Details are at

  54. Paul - Apollo Nutraceutical :


    Ok now that I have your attention, I want to say that I signed up for Niels Free double your traffic course. I just got the first email “The #1 reason I get so much traffic”

    And I have to say that its probably the best bit of SEO advice I have ever seen or heard.

    I cant wait for the next installment and I recommend anyone who has not signed up to do so, its the real deal.

    I don’t know Neil, I am just a guy who saw his blog a few days ago. If you don’t believe me sign up and if you are disappointed then unsubscribe and you can come and abuse me here lol.

    I know that wont happen.

    Thanks for the great info Neil.


  55. Ditto on “Thanks for an article about marketing that doesn’t have 30 items on it.” I just did one of these things, and that was about all the excitement I can take this week!

  56. Just discovered this site today, great insights. I love the a/b testing you’ve done. Thanks so much for sharing.

  57. Thank You Neil, Very Nice article

  58. Great post. Thank you.
    Presence at selected social media is also important + you need to be a constant persistent learner to cope with the trends.

  59. Enchanted Jewelry by Laura :

    thanks this information, very helpful.

  60. What Is A Customer Loyalty :

    Yes, Totally agree with that. Content is King and google loves fresh and unique content.

  61. Great read! Thanks for listing all the results of your tests so that we can go straight ahead to testing those on our blog.

  62. Well detailed. Great points. Write unique and good content.But i am confused with 3 rd point ‘convert readers to fans’.

    • Helen, glad you found the post helpful. What exactly is your confusion with the 3rd point. I would love to clear up any confusion 🙂

  63. Well this is a great read and i like the content it is fantastic information regarding google and content which is King.

    • Tom, glad you found the post helpful. You should check out my forum as well for more tips 🙂

  64. Daniel Bulygin :

    Hi Neil,
    First of all – thank you very much for sharing your knowledge with all of us.

    In your post you are talking about creating content on a consistent basis. The issue I have with my blog is that we publish regular posts + “news-posts” in between them. Is this still considered to be a consistent pattern?


    • Daniel, definitely. You are giving people hidden gems when you do your “news posts” . Keep up what you are doing 🙂

  65. Hey
    Excellent post. It is true that content Marketing is the best way to get more users but content making on consistent base is the key to get success 🙂

  66. thanks neil. Boost up my motivation in right direction.

  67. :

    Excellent post again Neil.

  68. Very helpful tips, Neil. I’ll surely try on these.

    • Sarah, let me know how the tips worked out for you. Also, you can find more information on my new forum:

  69. D.Benjamin - Website Design Charlotte N.C. :

    Honestly, getting good content has always been a daunting task for many, with its time consuming nature, and disinteresting information. I have found that gettting content for some of our clients has been one of those “ARRRGH….” moments; more so when the information or content needed has a “un-interesting” topic or point… (speaking from my point of view.. of course).

    Nevertheless, you power through it in an effort to get the best results for your client’s needs. Having that relevant content pays off in the end, as it allows you to achieve more results with less nonsense/drama and spamming.

    Honestly, if more developers and content writers focused on relevant content, their results would improve dramatically… Google and others are really watching this now, so the days of blah blah… b.s. content are just about over.

    Time to clean the web. lol

    Later Neil… and keep it coming brother.

  70. Linux, Windows, cPanel help :

    And I almost forgot…. Its common sense, but I found that learning the most I can about a topic, or simply writing about things that I love and enjoy helps me to get the best relevant content out there… not including some syndication methods that are pretty golden!

    I tell the new guys all the time… this is a business, and it needs to be treated as such.. It has the potential to make you alot of money, but like anything else, it takes dedication and a decent amount of interest to make it happen.

    Just my nickel.

  71. Posting new insight on an old topic can be daunting. It seems that content accounts for some of it, while popularity accounts for the other part. If one site has a following and regurgitates material, it turns out okay.

  72. Dr. Jacob Freiman :

    We all know how important fresh content is for both user traffic and search engine , but it is tough to find the time to sit down and do it.

  73. Very enlightening post Neil. Though I am always on the lookout for online marketing tips it is for a startup and not for the regular blog marketing one information or the other. However I find your posts having a good measure of relevant tips for my situation. Keep it up

  74. Abhishek Bhardwaj :

    I really loved the post Neil.
    I have a new site and I’ll incorporate these things in it as I get some visitors to it.
    Looking forward to read your Blog as it contains some great information.

  75. This is what i was looking for to increase traffic to my site through content. Thanks for such a wonderful post.

  76. In this copetitive internet marketing, it’s hard to reach billions of audiences. Therefore, we have to take better action to gate access over prospective audience. However, it will not possible without promoting the ideas. Content marketing can be a good medium to pursuade and attract to get vote from different site.
    Content marketing not only build a public profile, it also drive unique traffic as well as high PR backlink from authorative sites. So that content marketing is most important job for any publishers.

    • Content marketing is becoming more and more important as a means of attracting new customers. You are spot on with your assessment!

  77. Success with Anthony 2.0 :

    Really appreciate you sharing this post.Really looking forward to read more. Want more.

  78. I loved this blog post… As a future content marketer myself i thought it was very helpful. I get your emails for Kissmetrics and find it prompts me to visit when i otherwise would forget. Great idea.

    A quick question:

    As well as email people when you add a new blog post, do you also send a regular newsletter? If so, how does that content differ and is there a crossover?

    I assume such a smart guy like yourself has a strategy for this!

    Thanks Doug

    • Nope, I send the same thing… nothing really separate. I should do so, but I just don’t have enough time to create one.

  79. Very well-researched post. I like that you gave plenty of statistics based on your own experience to back up your claims. I had no idea that pop ups could drive 3 times more opt-ins! I’m going to put this to the test on my site right away. Thanks.

  80. green hosting :

    Great article!

    Everyone likes to throw around content is king but that is quite an indepth article without the fluff!

  81. Rohit Palit :

    Great! Looking forward to implement these. 🙂

  82. Hey Neil !
    Consistency is always important for content marketing.
    I really like this post as you have mentioned three important points for content marketing. Moreover, I appreciate the last point that make your readers, your fans. Really awesome post.

    • Philip, glad I could help. Thanks for reading through the post and providing your two cents 🙂

  83. Jawad Khan | WritingMyDestiny :

    Hey Neil,

    Thanks for consistently posting such useful content.

    Courses perform better than eBooks; this is something new for me. In fact, I was about to start working on a new eBook for my blog, but I might just switch to 7 day course after reading this post.

    Thanks a lot and keep them coming

    Jawad Khan

    • Jawad, glad you found the content helpful. Thanks for reading through and let me know if you need help with anything.

  84. There’s a ‘get emails’ question I’ve been struggling with. I’m sorry if it’s a dumb one, but I was wondering: is it possible to somehow connect my feed to an email subscription list?
    I now use feedburner (yes, I know, still), but that’s not so practical for building an email list. Is there another way I can have it so that I can collect emails and have the subscribers get each post when it’s published?

    • Through Aweber it is. During setup they ask you what your RSS feed maybe when creating blog broadcasts.

  85. Every time your articles are soooo to the point and usefull: ready for implementation and testing! Love them!

  86. Hi Neil,

    Enjoy all your posts and try to follow religiously. You recommended popups for email opt-in over side-bar CTAs; however, I noticed you’ve ditched the popups on Quick Sprout. Why?

    Also, what plugin are you using for your “Free Course” side-bar CTA at the top of this page?

    Thanks in advance,

    • Both are great. I use both… you just got cookied so you won’t see the popup anymore. It only shows once to new visitors.

  87. Another great article. You really write great articles that provide web masters and site owners with skills to improve their website and stay ahead. And this is one of such post. Thank you for sharing. I will take a step by step look at this.

    • Glad you find the posts helpful. I try to use the most up to date information when writing my posts. I just opened up a new forum, you should check it out!

  88. Neil, you are an inspiration to new bloggers, like myself. Really love your site, especially your story on the About Neil Patel page.

  89. Neil,

    You’re a f&cking startup G.

    The reason I respect your insight, game and perspective is two-fold:

    1. You give practical and useful information that I can use immediately based off real world testing
    2. You provide the stats and facts to backup what you claim

    I’m even taking advice from your buddy’s site on how to compliment, lol. Proving, once more the value in your content.

    Thank you.

    Bootstrap Hacker

  90. Anchit Shethia :

    All the techniques you mentioned, I think, is mainly for commercial blogs.
    What about personal blogs? What reason do I have to collect their emails except for good write ups?
    Now a days most people have their own personal blog, a separate article explaining it would be A1.
    My personal technique would be Branding. But need some more for effective conveyance.

  91. Neil – If you are just starting out a blog, how soon would you recommend giving away a free course?

  92. Very well-researched post. I like that you gave plenty of statistics based on your own experience to back up your claims. I had no idea that pop ups could drive 4 times more opt-ins! I’m going to put this to the test on my site right away. Courses perform better than eBooks; this is something new for me. In fact, I was about to start working on a new eBook for my blog

  93. AzandeNetworkers :

    great post! I like the summarizing way you put this huge concept into. Of course content is a focal point for success. Now you really caught my attention with your statement “I got lazy, and I published 0 posts in that month. That laziness resulted in a 21% decrease in monthly traffic.” coz even if it’s not laziness but not having consistency in blog posts does have effect on traffic. sometimes it’s just hard to juggle all your other obligations and keep consistency! but hey, thanks for sharing.

  94. thanks fo this article but how can i setup email i wordpress

  95. Thank you for the advice.. That is correct, sometimes we are very lazy in creating a new blog content maybe that is the reason why we cannot get a stable traffic to our website. thanks for pointing that out to me.. 🙂

    All the Best,


  96. Excellent blog you have here but I was wondering if you knew of any community forums that cover the
    same topics discussed here? I’d really love
    to be a part of community where I can get responses
    from other experienced individuals that share the same interest.

    If you have any recommendations, please let me know.
    Appreciate it!

  97. Der Kampf um Kunden beginnt im Onlinehandel bei der Eingabe eines Begriffs in der Suchmaschine. Oft suchen die Konsumenten nämlich nach Produkten, die es bei etlichen Anbietern gibt. Tippt eine Frau bei Google die Worte «Ugg» und «Boots» ein, erscheinen zuerst einige bezahlte Werbe-Links. Als erstes Suchresultat darunter kommt der Eintrag von Zalando. Klar ist: Nicht nur ugg boots der Berliner Überflieger möchte bei Google zuoberst gelistet werden.

  98. Francis Duru :

    Great post neil really impression. have been searching for a way to get more subscribers for my blog Text
    but, am just a newbie blogger and I haven’t expert mail subscribers… please for now I need a free pop up email catch. The one I no are pay and I need a free more for a started. could you be of help to me?

    • Francis, this article may help:

  99. All the techniques you share, actually has been i try and it’s works mate

  100. Mads Siegenfeldt :

    Great post Neil – came here from your 101 with Tai Lopez. Quicksprout has become my go-to site. Really solid content 🙂

    – Cheers

  101. Hello sir, i am very sad because i have great knowledge in physics and i want to share it and write an attractive blog and also want to gain money through write attractive blog on physics. But i have not any idea for this. So please suggest me. Which book is helpful for me for learn how o write an attractive blog. please reply sir.

    • Krishan, I don’t know of a specific book on physics — I would suggest just getting a blog up and running so you can get the best results. I think that’s a smart first step!

  102. you have few spelling errors Neil

    1. “The colors black, brown and purple where the lowest converting”

    2. “if they feel that you are an engaged reader, the will display a small box over the content”

  103. I agreed with you with that informative sharing.. that’s how SEO to be.
    thanks for sharing…

  104. :

    yes I agreed with your article above, That’s how the way SEO works.
    thanks for sharing.

  105. i have some blog and use original content i create it my self, but another people copy my content and i get low rank after that, i confuse with that

    • It happens Jogja, but I wouldn’t worry about it. You can send them an email to take it down, but chances are the sites spammy nature catches up and they will drop off

  106. neil i just want to ask you one thing…do domain name matter…in seo or such things…
    i was thinking of creating a blog mainly of tech reviews news,tips tricks etc…..i thought to take……can you find it as a good name

  107. or something like
    will it be good for my blog
    neil i need your help here

  108. I agree with you neil. Thanks for sharing great content for us. Love them!

  109. Great information! Really appreciate you sharing this post. Thanks a lot and keep them coming.

  110. Hi Neil,

    May I ask when do I start collecting emails and what you I do with them? Thanks!

    • Start collecting them right away! Once you have an email list, use a tool like MailChimp to start sending marketing emails to those people.

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