Archives for February 2013

What Makes a Great SEO Proposal?

seo proposal

Just because a potential client loves what you have to say, it doesn’t mean they are going to hire you. These days, people are talking to multiple firms and figuring out which one is the best fit for them.

Companies are evaluating every aspect of your pitch… especially your proposal. So if you want to increase your odds of locking in a potential client, you’re going to have to create a great proposal.

So, what should you include in your proposal?

Well, you probably already know the basics such as: what you are offering, scope of work, price, and terms and conditions. But that’s not enough. Here’s what else you need to include:  [click to continue…]

How to Create a Content Marketing Strategy That Won’t Put You to Sleep

business man sleeping on his office desk

When I first started to blog, I used to write 300-400-word blog posts, and I was ecstatic when the post received a hundred plus visitors. Little did I know, my content sucked, and people didn’t want to read it.

Over the course of the last eight years, I’ve been able to slowly fine-tune the way I write content. I’ve learned the hard way how to create blog posts that people love. You want to write blogs that people love so much that they’ll comment on them, email you about them, and even share them on social sites.

I’ve blogged in the past about how I write blog posts, but I’ve never gone down into the specific details on how you can replicate my strategy for any industry… even the boring ones like credit cards or car insurance.

What I am going to do is share this information with you through a webinar. Don’t worry, the webinar is FREE, and I’m not looking for anything in return. I just love communicating and helping out my Quick Sprout readers. 🙂

So what are you going to learn during this free webinar?  [click to continue…]

Don’t Acquire Customers, Manufacture Them

customer funnel

What’s the easiest way to grow your company? Acquire customers, right?

I used to live by that philosophy when I first became an entrepreneur, but acquiring customers can be very expensive when you are first starting out. Plus, how do you know what customers you should be acquiring?

Starting up a Google AdWords campaign or running some Facebook ads may sound simple, but if you don’t know exactly what kind of customers you should be acquiring, you’ll end up losing a lot of money. And even if you do know what kind of customers to go after, you can still lose money.

So, if you are just starting out, focus your energy on manufacturing customers… not acquiring them. How do you manufacture them?

Manufacturing customers involves 3 steps:

  1. Choose your market carefully
  2. Fulfill your promises
  3. Add your secret sauce

Here’s how you can manufacture customers:  [click to continue…]

The Art of Writing Great Facebook Status Updates

facebook

If you aren’t sharing your content on Facebook, you’re missing out on a big opportunity. Why? Because Facebook has over one billion active users!

Now, by no means are you going to be able to reach one billion users… or even 1% of them. But the beautiful part is, if you reach even .01% of the total user base, that’s still a huge number.

So, how do you increase your odds of grabbing the attention of those one billion users? Well, you need to write great status updates. Here’s how you can do so:  [click to continue…]

Don’t Accept Guest Posts Unless You Follow These 7 Rules

Have you considered allowing guest posts on your blog? We grew the KISSmetrics blog to over 400,000 visitors a month, publishing blogs which mainly came from guest author contributions. We grew the Crazy Egg blog to over 100,000 visitors a month within a year…using the same strategy.

What you may not know is that search engines might start penalizing sites that accept guest posts or discount posts made by specific authors because a lot of junk content is being guest posted on the web. Even high authoritative blogs such as the New York Times or Huffington Post are allowing guest posts, and many of those posts are filled with mediocre content and spammy links.

Google generally doesn’t like guest posting.

Now, this doesn’t mean you should not allow guest posts on your blog. Rather, it means that you need to be pickier. Don’t just accept guest posts because you think it will increase your traffic. Accept them because the content will benefit your readers.

Here are 7 rules you should follow if you plan on accepting guest posts:  [click to continue…]