How Content Length Affects Rankings and Conversions

Around a month ago, I ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on

Because of the data, I decided to run an A/B test on the homepage. The current homepage has 1,292 words. The form fields are way below the fold, so I felt the design may be decreasing my conversion rate.

Download this important cheat sheet to learn how content length affects rankings and conversions.

I created a new version of the homepage, as seen below, that only contained 488 words with form fields higher on the page:

new neil patel homepage

Can you guess which one converted better? The original converted 7.6% better than the new variation. And it didn’t just end there. The leads from the long form version of the page were better in quality, meaning they were more qualified than the leads that came from the new variation.

So, you are probably wondering, how can that be… right? Well, I did some digging and learned that in most cases long form copy doesn’t just boost your conversions, but it also increases your rankings too.

Let’s look at the data:

Content really is king

The serpIQ analyzed the top 10 search results for over 20,000 keywords and noticed a pattern.

The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has.

word count content

Based on the graph above, you can see that the first result typically has 2,416 words and the 10th result has 2,032 words. This shows that Google prefers content rich sites.

The interesting part is that Google doesn’t prefer more content because it feels it is more valuable. It actually prefers content rich sites because data shows you like it, which leads me to my next point.

Content rich sites get more links

People feel content is so valuable that they are willing to link to in-depth content more than they are willing to link to content that is short.

Back in 2011, SEOmoz analyzed the content on their blog to see if there was a correlation between word count and backlinks.

Here is a breakdown of the number of blog posts they have and the word count for each of them:

word count seomoz

And here is a breakdown of how many links each of those blog posts received:

word count seomoz links

The data above shows a direct correlation between the length of the content and the number of people who linked to it. As you already know, the more links a web page has, the higher it will typically rank on search engines… which is why the average web page that ranks on the first page of Google has over 2,000 words of content.

The social web prefers content rich pages

I took the 327 blog posts I have written on Quick Sprout and broke them down into two buckets. The first bucket contained blog posts that were fewer than 1,500 words, and the second contained posts that were greater than 1,500 words. I then analyzed how many tweets and Facebook likes each post got.

Posts that were under 1,500 words, on average received 174.6 tweets and 59.3 Facebook likes. Posts that were over 1,500 words, on average received 293.5 tweets and 72.7 Facebook likes.

quicksprout social shares vs content

What follows is that if a post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words. When you take into account that search engines take social signals into account when ranking sites, it reinforces why web pages with lengthier content rank higher.

You are becoming a better searcher

Based on data released by Hitwise, you are starting to use longer search queries when you search. 8-word search queries are up by 34,000%.

  • 1-word searches = 20.29% (previously was 19.02%)
  • 2-word searches = 23.65% (previously was 32.58%)
  • 3-word searches = 21.92% (previously was 25.61%)
  • 4-word searches = 14.89% (previously was 12.83%)
  • 5-word searches = 8.68% (previously was 5.64%)
  • 6-word searches = 4.65% (previously was 2.32%)
  • 7-word searches = 2.49% (previously was 0.98%)
  • 8-word searches = 3.43% (no one did 8-word searches in 2004!)

The general trend is that the percentage of people who are searching for 2 or 3-word phrases is decreasing and the percentage of people who are searching for 4, 5 or even 8-word phrases is increasing.

If you want to capitalize on this, consider boosting the amount of content on your website as the more words you have on each page, the more likely you are to rank for long tail keywords.

long tail

I know these long tail keywords aren’t searched for a lot, but when you combine them all and compare them to head terms, there is much more traffic in the long tail. For example, with Quick Sprout, 71.28% of the search traffic comes from long-tail keywords. The beautiful part about those keywords is that they are less competitive, which means it is easier to rank for them, and they convert better than head terms. On Quick Sprout, long-tail keywords convert 121.92% better than head terms.

Longer form copy converts better than short copy

As you saw above, converted better when there was more content, even when the form fields were way below the fold.

And it isn’t just with We had the same experience with Crazy Eggthe long form version of the homepage converted 30% percent higher than the short version.

Others experienced this as well. Marketing Experiments ran three tests to see whether long or short copy converted better. They drove Google AdWords traffic to both copies and saw that in each case the long copy converted better.

In the first test, the long copy converted better by 40.54%. In the second test, there was a much larger difference. The short copy had a negative ROI of 66%, and the long copy had a positive ROI of 50%. In the last test, the long copy converted better by 45.45%.


I hope this post convinces you that you need to start writing longer copy. Whether it is sales pages, blog posts or anything else, if you want more traffic and higher conversions, you should consider long form copy.

Before you start to write long form copy, however, there are a few things you need to know:

  1. You can’t write crappy content – you can’t crank out 1,000 web pages with 2,000 words each and expect your rankings or conversions to go up. You have to write really great content. Good content gets the tweets, links, conversions, and higher rankings.
  2. Copy doesn’t always boost conversions – for some web products or web pages, shorter copy may convert better. You just have to test things out. The reason it works well for Crazy Egg or is because we first surveyed potential customers and found out all of the objections they had with the services. We then wrote copy that answered each objection. In addition, we threw a ton of Google AdWords traffic to landing pages with different headline variations and call-to-action buttons to figure out what copy appealed to our customers.
  3. Social media helps – the reason copy does well on blogs like Quick Sprout and SEOmoz is because we have strong social media accounts with lots of followers. Sure, long copy may do better, but in general, almost all of our content does well because we built up our social presence. Writing lengthy content won’t get you a ton of tweets and likes if you haven’t built up your social media accounts first.
  4. Don’t ramble – I once heard Om Malik say, “if you can write a blog post in 1,000 words, you can write it in 500 words. And if you can write a post in 500 words, you can write it in 250 words.” The point Om was trying to make is that you shouldn’t ramble: just get to the point. If your content is naturally long, great! If it isn’t, don’t fluff it up to increase your word count.

Have you noticed any other interesting trends when it comes to long versus short copy debate?

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  1. Thanks for the great post, Neil. That’s a good reminder that long content on the web can still be the winner.

    There is so much stuff out there telling you that you must write short copy if you want anyone to read it. I think the missing element in that theory is that copy doesn’t necessarily need to be “short”, but is has to be concise.

    Like you pointed out in your summary, rambling won’t get you any points. If you can write 2000 words, that’s great, but every word has to count.

    Thanks again for the great post.

    • “Copy doesn’t necessarily need to be short, but it has to be concise”

      Nice statement on the subtle difference Sonja, thanks for that!

      Great content as always Neil!

    • I think it depends on your niche. If your readers are looking for “quick fixes”, they will prefer short content. But for those who are serious about their questions and want to find the best result for their answer, long copies win (definitely)

    • Hi Sonja,

      With the advent of the blogging-style of writing and the blogging platforms, news and analysis have taken the personalized route. The articles tend to get long due to the presence of the author’s personal opinions and thoughts along with the news in question. That’s better than a traditional newspaper articles which just follows a What,When, Where, Why, How approach.

      Hi Neil,

      Yes, I do agree with what you have said here. Long posts do offer a lot in terms of analysis and content but it needs to be properly headlined, sub-headlined and condensed into bullets, if possible. I start running for cover when I see an essay-like post.

      The question I’m pondering over is, what are the possibilities of writing a 1000 word article that has juicy content, every single day? We already know, Google and the web loves fresh, original content. It’s a Herculean task to write content which is long and good on content. What are your thoughts on this issue?

      On a different note, any ideas on building the social following, I’m a bit lost on that?


      My Blog | My FB Page

    • Yea, I tested the rambling route on one of my junk sites and it didn’t work out well.

  2. I used to be concerned when I would write blog posts where the word count was over 1000. I used to think, who will read this? It’s too detailed and everyone is in a rush right? Looking back, many of those post got the most engagement (i.e. comments, likes) and linkbacks.

    So, from experience I can say I agree with your overall thesis here. It’s great to see this empirical data really “tie down” this knowledge though.

  3. 1,371 words of wisdom!
    Neil, thanks for this thorough analysis on the benefits of longtail searches and long content. It is niche depending, I think. When you want to sell a service that needs text to describe it to the prospect, longer copy will help. But for technical stuff, like on a shopping site comparing widgets, you often stick with short descriptions. Users like that too. And what should I do with a directory site that monetized through ads? There is not much to tell about the companies listed except their company name and address data. Although your post gave me lots of insights, I am also clueless on how to proceed with my sites.
    Anyway, thanks again and have a nice christmas time.

    • That’s a tough one… maybe add a blog section where you can add detailed content.

    • How can there not be much you could write about an entire company? No doubt there is more to be written about each one. Perhaps you could encourage the companies to contribute their stories or ask them to pay your writers to interview or create content about them?

  4. Agree with above. Great tips, great insights. I have to write longer, and better, posts! Yours are excellent. I always learn something.

  5. Hey Neil,

    Great post! Actually, I think that more than the word count, I have seen the presentation of content and the actual “length of page” or how far visitors scroll increase my average visit duration which, I believe, has led to higher rankings.

    So, instead of focusing just on word count, I would focus on breaking up your content for easy reading with headlines, bullets and images (which I know you’ve recommended before in a previous post or two). This can help to make even a 500 word post more engaging to readers, eventually leading to more sharing and incoming links too 🙂

    Again, great post!

  6. Hi, Neal —

    You continuously impress me with the quality and helpfulness of your posts. Seriously, you not only provide interesting insights, but you back them up with data as well as action steps.

    Keep ’em coming! They’re terrific, indeed.

    Jamie Turner

  7. Definitely a nice modern day reminder.

    David Ogilvy made this observation in his book, Ogilvy on Advertising in ’83. Makes a lot of sense, because if I’m actually interested in paying big bucks for a service, I want as much detailed information as I can get. I’m also likely to trust you more, which probably points to why infomercials convert so well (I purchased P90X through one).

    Thanks, as usual for the great information!


  8. Great point. We just hired a content writer for our blog and will now rethink our goal of 500-750 word posts and try to up it to around 1500. Thank Neil

    • Just make sure it doesn’t contain any fluff. 😉

      • Post idea for you, Neil: How writers who automatically write long form content that is 700-1200 words can expand to writing 2500 words while maintaining the quality.

        Some topics lend themselves to long posts (which we used to split into 2 to 3 parts) so perhaps the key is in the topics chosen?

  9. Well I’ve ready many times that the length of the content matters a lot. But after reading your depth in research I came to conclusion, that it’s a fact.

    Going to implement this strategy in my posts from now onwards. Thanks for the valuable advice.

  10. It’s great to see metrics confirming that people value well-written, valuable content. Longer with higher value, instead of shorter and more often… thanks!

  11. Hi Neil,

    The tips are amazing, i was reading the conversion rate experts blog a while back and wasn’t convinced by their blog post about But since, then i read various conversion rate case studies (including the on for SEOMoz) and it all just makes sense now. It can be directly related to the fact that, for selling a valuable item you have to present a detailed demonstration to your client. Same goes with the web content – more detailed it is, higher will be the conversion rate.

    Thanks again for churning out such valuable blog posts.

    Ajaz Mirza

  12. This is interesting.
    Of course longer is better. That is why Amazon’s copies are always longer.

    But the challenge is how do you keep the reader to be interested in reading the copy?

    How do you keep them glued to your copy to the end. What I always do is inert a note on the side of the copy, encouraging them to make sure they read the letter to the end. I also use a lot of interesting images now to get them glued to the end. I also found out images help you slow them down. And you know what else is even better? This green banner on the right side of your blog. Imagine having something like that on the right side or left side of any sales copy or long article. Kind of reminding them to make sure that they scroll down the bottom of the page for some exclusive bonus you have for them.

    Once again, you have delivered another OSCAR WINNING post!

  13. “…searching for 2 or 3 word phrases is decreasing and percentage of people who are searching for 4, 5, or even 8 word phrases is increasing.”

    These data also shows the evolution of the internet-users. When I started to use search engines, I started with 1 or 2 word search-phrases. My average search-phrase lenght increases continuosly from that time.

  14. Interesting! I thought the shorter copy would convert better.

  15. It’s amazing how many landing pages out there have virtually no copy and just a form. I realized this the other day when I came close to filling out a form on a private member men’s clothing business. I wasn’t convinced, but if they had given me a smidgen more information I would have filled it out. It was just an image, tagline and a huge form. Really?

  16. Enjoyed the post even though I didn’t read the entire thing. Just pulling your leg. I am glad you added the provisio about getting to the point and not rambling. I see more and more bloggers jumping on the long content wagon, but some are just too long winded. I’m like it when there is a topic that covers a lot of material to break out into multiple posts. Thanks for the read and found you via referral from Traffic Generation Cafe.

  17. Great post indeed, backed with stats, reader’s psychological references and some great insights. I have been always a believer of ‘short n crisp’ content. Even I have been suggesting the same to some of my clients as well.

    However, I believe the same rule might not apply and hold true for all. As you rightly pointed out, in your case the rule of longer content holds true.

    For example, if you refer to the HP of, the page is very short in length, displays a video that explains everything (well almost), and has a ‘Signup’ button.

    On the contrary, the HP of, it is too spacious, lengthy and has so many items.

  18. Hey bro. Whats up. I love your tech and biz savvyness. I was recently deployed to help 3 national franchise brands- installed crazy egg on their sites and boy oh boy! they were losing 1000 leads a month- per brand.. kissmetrics and crazy egg kick ass

    mak eit.dont fake it.

  19. Neil, Always enjoy your articles! I just wish I could find the time to impliment them into my business. Hope you and your family have a Very Merry Christmas and Happy New Year!

  20. Hi Neil,

    Nice information, if we do the same with backlink then will it work?

    If higher words good quality post ranks high in google then link from these pages will be valuable…

    Nice post

  21. Elisabeth Karlehav :

    I was just considering cropping all the material I’m setting up, in order to make it shorter – thinking that people might prefer shorter “faster” content. This article really got me reconsidering – and that will probably benefit my site as a whole in time – thanks!

    Gonna check if you’ve written anything regarding converting visitors when aiming for ‘simple’ reading level (how easy a text is to read and understand) rather than more complex structure in the sentences. I wonder if the text complexity level (low) is equally important regardless of what niche market your are writing for? Is a ‘low’ level text complexity converting better than a difficult level of text complexity no matter if it is university engineers; middle managers within the health industry or average Joe. Any thoughts on that?

    • I am not sure on complexity… but I did once read that more complex text usually means higher rankings. I personally hate using complex text as I have seen it decrease conversions… but that could just be my experience.

  22. Yes, confirmed that longer is better for Google, SEO, and traffic. We knew that already, but good data none the less. No proof that it’s what readers (your audience) wants.

  23. What makes you different from most bloggers is that you share your knowledge, research and findings with your audience (even the so called sensitive internal data). And you do it honestly. We can feel it. Most bloggers out there talk and teach a subject but rarely share their internal data.

    Learned a few more things today!
    Thanks Neil.

  24. Can’t say that I’m surprised to hear this Neil. It’s not that longer content converts better and the search engines love it more. You are giving the consumer more information. Who doesn’t love more information. It means you are not hiding anything and have given thought and done your research for your article. You are then being justly rewarded for doing the work with a higher ranking. What the individual does with that information is their choice but at least you have provided it.

    Great piece.


  25. I do agree with you Neil. Content length always matter but only if it is worth a read and really informative. There are many factors search engines consider in ranking. Bounce rate, time on site, user response, social sharing and backlinks are few more factors which are good for ranking in search engines. But entirely length of content on page matters.


  26. Neil,

    This is a great article. We have been focusing on writing articles at around 675- 700 words with an assumption that readers will not ready articles with more words. But your post changes that perception with evidence.
    Thank you

  27. I’ve found that when you put your heart and soul into a piece of content, it usually ends up around 1000 to 2000 words. Most topics can’t be summed up in a few sentences, and if you think about it – the search engines want the most comprehensive content to display to people.

    I loved seeing your split test too, since I have many clients tell me how much they hate long copy… but really, if it’s working and answering people’s questions, then it’s way more effective!

  28. I do photography mostly and I was wondering if this rings true for pages in which I create a 30 -40 photo slideshow or if it is fine to just have images?

  29. The first thing that came to my mind as I was reading this was …he is totally right. I use to own a few butterfly marketing sites and that is what we used then.

    You would use long form opt-in copy to sell your free info, course, or product so that they would really see the value in what they were getting free…then you would have the OTO on the next page. And it helped to increase OTO conversion because of the reciprication principle (they gave me something really valuable free so I feel obligated to buy)…

    But to stay on track, the pages always had good opt-in rates too…


  30. Hey quick question Neil…with Adwords, are you still using the platform for buying traffic, or just testing?

    Thanks, toys


  31. Yep! i am quite familiar with this study because I’ve been reading conversion rates experts blog quite a few and i saw how always they implement more content and longer sales pages

  32. I have a couple of blog posts that are 1500 words, 7 images, AND a video and they seem to rank well, so you’re info confirms this. Interesting on the homepage though.

    What do you recommend for homepage content knowing a ton of it will be on the second fold then?


  33. I think I agree with what you say in the conclusion part, if you can do it in less words why not…

    I mean you’re just wasting your readers time by making your content longer. That’s one point of view.

    But if you make it longer, you might increase your rankings, which also increases your chances of getting more readers. Right?

  34. Hi,
    This is very valuable insight and I am glad that you crunched the numbers. I am a newbie blogger but a longtime internet reader. My “feeling” as a reader is that long vs. short depends on the subject matter.

    As a blogger, I know that any post longer than 500 words needs to be very original e.g. NYT with lots of research and interviews.

    Since my 2 blogs are features and not news, I rarely go over 500 words. But since I am not earning much, I better get real busy with more research and finding info that’s not anywhere else on the web.

    Again, thanks for the numbers to prove your thesis.

  35. You know what I really love about being on your mailing list, Neil?

    I can always expect amazing insights from the blog posts you send me to. You’ve also never spammed me with some lousy solo ad just to make a quick buck.

    Thanks for this post. I had previously been setting my target word count at around 1000 and breaking up my articles into multiple posts if it went over that, but I’ll definitely consider longer copy now!

  36. First, as someone with years of direct marketing background, I will not argue about long copy outselling short copy. That has been proven over and over. Only in very small instances will less copy convert better. It’s usually when longer copy begins to bore the reader instead of selling.

    Second, the article from SEM Group and says this is correlation and longer copy is not a cause for higher rankings. Out of the 20,000 keywords they analyzed, I’m curious how many of them were Wikipedia articles, which are always longer, richer content. Wikipedia is also rich with backlinks from bloggers everywhere. This would also hold true to the many Amazon pages that rank well.

    If you want to convert better, write better long copy. If you want to rank well, long copy may help but I wouldn’t use SEM Group’s statistics to be strong evidence as the reason.

  37. Great Post. I mix both up. I do short fun content and long valuable content. I think it all comes down to the value thats delivered. Short long as long as your target audience finds value they will keep coming back for more.

    Great tips here to help improve!!

  38. Susan rutherford :

    Thanks Neil.
    Your posts and content are some of the best I read. Great info and no fluff. Something I can take away and use.

  39. Nice job Niel!! Google loves information, the more information the better.. With an information rich content, that will certainly get you UP on the RANKINGS!! Great Read!

  40. I love the way you take dry statistics and breathe life into them.
    Great post Neil, as usual

  41. Hi Neil – Marcus from The Sales Lion has been saying this on his podcast. If your not going to be everywhere like some guys say you should be, the next best thing is to focus on good content that people want to read and link to. Thanks for the post (nice graphs!).


  42. Sehr interesant because I’d have thought that the attention span of visitors was narrowing by the minute as the amount of info they had to process got wider. So the faster you made your point the better. But then if you think about it it does make sense. There is more info there so naturally persons stay longer and click thru to other pages. Thanks Neil.

  43. Interesting article.

    I always thought that with so much information overload people would be inclined to ignore long copy.

    I had really long copy originally on my sales page but then converted most of it to graphics to convey the message quicker.

    Thanks for this.

  44. Great article. Wonder how War and Peace would render. My personal preference is that the first three paragraphs give the the solid foundation so that if I have the time and interest I will read the rest. Neil, I will admit that you have a great writing style. Does your system take into account Evernote. I download all your articles into Evernote to read at a latter time. Can you register that read?

  45. Content quality plays an integral role in a site’s ranking, authority and conversions. Rushed articles stuffed with keywords no longer do the trick.

  46. Well-researched and well said.
    The conclusion that bigger posts, with quality content, will be read more and will lead to greater lead generation sounds logical too. Despite the reading span among the youth going down, content will be read out if it looks useful. Readers will then go to the links and ‘read more’ section to get additional information.
    However, the desirable length will depend on the subject, how the text has been treated [e.g. broken with sub-titles etc?] and the visitor profile.

  47. i am convinced that good content will always get you more conversions. A good content is naturally informative and has good length.

  48. Writing articles about more than 2.000 that’s kind of a big deal. But if this is correct then it’s better to focus con good content that just quantity. This works more for blogs like this but for curated content sites I think small posts work.

  49. Writing articles about more than 2.000 that’s kind of a big deal. But if this is correct then it’s better to focus con good content that just quantity.

  50. Whether you run an established small business or startup, or plan to start one in 2013, you will need to understand how to leverage digital marketing to find new customers and increase sales and for all content (marketing) is king. Thanks Neil for the insight on the same.

  51. Neil, I’m not sure your SEOMoz example actually stands up as the 2 metrics haven’t been mapped against each other.

    The top chart shows one post with 35,000 words, the bottom one shows one post with 800 links, but those aren’t necessarily the same post.

    From the social mentions chart shown below, it’s likely that this does actually stand up, but I’d be interested in seeing the raw data to see how closely these two factors really correlate.

    Great post though, I definitely think there’s a point at about 2000 words where you can give a “meaty” discussion of an issue without going overboard or getting diverted onto other topics, and your experiences of longer posts getting more attention is what I’ve seen on my own sites.

  52. Very good article. I am bookmarking this, so again we have proven that “content is king”. Thank you

  53. Neil, This post is very perfect. The long copy ranks higher but fails to do conversion, it’s totally true.
    But also, short and sweet also work but we have to think wisely.

    To prepare this post, i hope you used many tools crazy egg.
    can you tell me any other special tools did you used for analysis this?

  54. Love this. Most people’s automatic reaction is to “make it shorter,” and that’s often not the best thing. Ogilvy said something similar: “There is a universal belief in lay circles that people won’t read long copy. Nothing could be farther from the truth.” Of course, he said that about 50 years ago, but to get better leads, I think it still applies even in today’s A.D.D.-digital world.

  55. It is true that longer, detailed and valuable posts get more shares then their shorter counter-parts.

    I will have to test it myself by writing some 1500 or longer posts and see what kind of traffic I get.

  56. thank you for sharing this.
    i also used to write shorter articles on my blog.I shall be increasing the content size from now onwards.. 🙂

  57. Michael Lykke Aagaard :

    Hi Neil – Awesome post with some great insights!

    I also find that the long posts I write (1500+ words) get most attention and positive feedback. This goes for guest posts as well as posts for my own resources. Like you pointed out, it’s not the length in itself that gets the reaction, it’s the fact that I can get deeper into the subject matter and give more in depth answers to the questions my readers have.

    Thanks again!

    – Michael

  58. Long copy – search engines, short copy – readers, balance of both, medium copy.

  59. That is very interesting. I always knew quality content was essential, but I didn’t think longer content ranked higher. It’s also quite noteworthy that no one did 8-word searches in 2004! I gained a lot of insight from your article. Great post, Neil.

  60. Length, being concise and ANSWERING your visitors objections of your product offerings are the main takeaways from this. The real work is not just rambaling on to make something long. It’s taking the time to understand your visitors problems and objections. Website Buddha is so new I don’t get enough traffic to test directly as I could with my other websites. I could buy media perhaps, but there are so many place where the right people for that website hangout it’s really just a matter of listening and pivoting.

  61. According to me, even if you have long or huge content, that can still make your site a winner.

  62. Dear Neil, I definitely agree your points here. Content is always be a King. Thank You for your efforts. Regards.

  63. Excellent post. I think if you write some effective content and you have targeted visitors then a small piece of content can convert as well !
    Thank you

  64. Hi Neil ! You have raised the right issue and i got the last post whuch you have mentioned. Quality, long tail, keword friendly, social media friendly contents are the key componet for Goohle page ranking. In my experiment, 2-3 words keyword is high competitive in seach engine but high quality contnet can defeat them. Once get the rank them easy to drive traffic and people may ready to link the site. Thank you for your reserach base content. I got lots of new ideas from your precious post.

  65. Wow !
    You are just awesome man. And you are INDIAN. I very happy and getting inspired by you very much.

  66. Hi Neil.
    Thanks for sharing your success with us. I read your contribution at TechCrunch. You are action hero of we bloggers from India.
    Thanks again. 🙂

  67. The fact is that I personally don’t consider long or short content. All I’m after is passing my message across with the right amount of words that it requires. It may even be 250 words or 3000. Great post and great site as well.

  68. Hi Neil.

    I agree with your post and big thanks for sharing with us here. You have list a great tips and great insights on this topic. I learn something new here.

    I think long or short post depend on the site niche. I prefer short content because I like speedy and fast update.

  69. I think you have compiled good information here on the article length as a ranking factor.
    Regarding the value of h1 tags and other heading tags, I believe like most on-page factors they can be abused and can cause problems ranking. Header tags should be used for what they were intended for, page headings and sub-headings. Should keywords be included in them? Yes.

    About exact match domains… They still have weight, not because the keywords are in the domain but because of the natural tendency to link to the domain using the name of the domain. With the example of, the domain plays a part in their strong rankings but it is also the branding power you get with the domain and having a keyword targeted brand can be very valuable for ranking.

  70. Why does Google keep contradicting itself. It wants webmasters to focus on the user/audience when it comes to the content, but then penalizes content that isn’t within the imaginary word count rule they have? Seriously, I am beginning to think that most of what Google says should be and shouldn’t be they can’t really control. After so many algorithm changes to reduce web spam and eliminate black hat SEO tactics, you can still find a lot of web spam everywhere and you can still achieve ranking results spamming links to low quality sites.
    Matt Cutts and his team should just work on something that will be consistent with what they think are best practices instead of saying stuff which they really can’t control.

  71. I would think that most users want as much resourceful information as possible from any given site that they search for and visit. And, in most cases this would simply mean creating more lengthier articles and posts. However, my question is, how come there are countless numbers of blogs and websites that provide shorter posts or articles, yet they still rank higher in the search results?
    Thanks for the info!

  72. I noticed that as well and suspect that the broader focus had more effect than the shorter length of the articles. Also, as I noted in another comment, there are side effects to increased length, such as the tendency to use more related keywords, that could also have an effect.

  73. i’m new to blogging and i feel, good content is all that matters….a good 300-400 word article packed with info can do the same as a 600+ word article…we are all writing to be read after all

  74. Mr. Neil always give me very great and good contents. I don’t regret accept newsletter in my email.. every post published certainly very helpful.. Thanks a lot Mr.. I waiting for your next post..

  75. Great guide, Neil.

    We are also follow the same process, thanks for the sharing. But i want to know is long tail keywords is only helpful for the blog ???

    Generally people are not much read as we can expect. For Exa : If we run web design company than people who search for the same is not interesting in reading but he searching what we offering.

  76. Writing long articles it doesn’t means that you write anything to make it long and i have seen many who just keep writing and writing,they even don’t care is that article worth or not.

  77. I never like that my visitors and customers should wait and according to my believe your website shouldn’t take more then 15 sec to load. And frankly I wouldn’t visit those sites that took more time to load.

    Thank you for interesting post.

  78. well said, I am a normal blogger having 2 blogs,
    In one of my blog i wrote 110 articles in a year, out of them 3 articles were 1000+ words and wre really good. Now i am noticing that 80% of my blog traffic is coming from only these three posts. More posts and catchy titles may provide traffic in short term, but its a no man land.

  79. I have noticed a ton of traffic coming from my longer posts as well. It is just another thing that makes it worth putting all of the effort in that one post. Another thing is the comments. My longer posts easily have triple the comments that my shorter posts have

  80. Found this article very interesting. I am lucky in a way as I have no problem writing long articles, I feel sorry for people who aren’t creative enough to do it. I suppose its just a case of learning, trial and error, just go for it.

  81. Great post Neil! I was always under the impression that long copy generally gets higher rankings, but that short copy generally converts better. This makes it quite hard to choose appropriately between the two. The a/b test you ran clearly shows though, that long copy can actually convert really well, even with form fields below the fold. Definitely a result that I didn’t expect!

  82. Thanks Neil for sharing this. I am looking to increasing traffic on my pages as well and this will help tremendously. Hope to share my results with you and in the not so distant future to be able to get your services.

  83. Found this article very interesting. Rich Contents is always liked by the search engines well and get more good backlinks too. Thanks for sharing this valuable info Neil

  84. So long story (not short), I need to write more, which is fine, I’m known to be verbose. Neil, I’m curious about lots of long-form text on the homepage – do think this is a best practice from an SEO AND conversion standpoint?

  85. Neil, wow, your blog is blowing my mind! Thank you so much for creating such a great resource for free, I’ve been obsessively reading it all night.

    I really appreciate this post because I’ve been leaning towards longer content and my family/friends have been saying what I write has been too long. I kept it long anyway but size was really burning me up. It’s refreshing to find out that good content wins.

    Plus I found this post though google so props for the SEO 😉

  86. Thanks for the thought-provoking post. I’ve got a question about this. I am currently writing a blog post about Brochure Design and originally decided to break it down into a series of blog posts to allow focus on different keyword terms and to keep the content length down. Which would you recommend? route A: a series of 3×300 words blog posts based on variations on the keyword for brochure design or route B: a longer post with 900+ words which breaks the subject down into sections?


  87. Thanks for sharing this information. I like your article.

  88. Will try to use this in my work and if your results are true, but I think that it’s more important not how much is writtent but WHAT is written, people still tend to read what they see and decide to like it or not only after it

  89. I’ve been trying to write better and longer content but I always worry about rambling on or repeating the same points. I’m in a much more Zen state now where if I write something and its short or long, I don’t care as long as I deliver the message succinctly


  90. Most of my articles are about 700-900 words. That feels like enough to get the point across. Hmm. Maybe I’ll try some longer ones.

  91. High quality content has always been very important, and after Penguin and Panda, it is even more important.

    With information coming out now that long tail keywords are becoming more valuable than they’ve ever been, writing long, high quality content is truly more important than ever for the best SEO results!

  92. Thanks for the excellent post, Neil 🙂

  93. I think it warrants mentioning that your squeeze page that you referred to in this post is not a typical squeeze page. It works better with longer copy obviously because the action you are targeting (reserving a consultation) is conducive to needing more information before taking a step like that.

  94. When an article becomes too long we find that the reader normally suffer attention deficit. That why an article under 800 words is okay

  95. Couldn’t help but notice a spelling error in Conclusion>4.

    Wonderful piece Neil. I’ve worked with countless affiliates who have been applying this very tactic on landing pages quite successfully. To some, that may seem a bit overwhelming (attention span syndrome), but for many others, their revenues speak for themselves.

    And thank you for also pointing out the fluff factor in Conclusion 🙂

    2 Thumbs Up!

  96. Hey,
    This is true that content length can increase ranking and conversion because if people read more and have more satisfactory answers then there are more chances that they will convert.
    Thank you

  97. Hi Neil,

    If I may, I need to be the voice on the other side for just a minute.

    Your longer posts work better than your short posts because… you’re Neil Patel! Whether it’s this blog or your website, I’m not sure that at this point you get to put yourself in the realm of “just another blogger” when you run a test.

    Now me, I’m just another blogger, if you will. My blog does okay; it’s been ranked higher and it’s been ranked lower, but it is what it is. I get okay traffic, and have some loyal readers.

    I tend to write what I consider long posts; to many, they’re too long, but it’s easy for me to crank out 800 to 900 words. However, based on an article by “someone” a couple of years ago (I can’t remember right now; you hit 50 and sometimes names just leave your mind) I decided to write some pillar posts, which had to be at least 2,000 words. I wrote a two-part pillar post on “better blogging”.

    Both posts hardly had any readers. Even people who visited the blog often, read and commented on other posts stayed away from them. Truthfully, out of the 5 longest posts I’ve ever written, none have cracked 20 readers; that’s kind of depressing and a shame. I have been able to get readers for posts between 1,000 and 1,300, but rarely higher than that.

    So does this mean my content is poor? Does it mean my readers aren’t as intelligent as yours? Could it be that you’re Neil Patel, kind of a known quantity who’s been on magazines, the news and probably a few talk shows and I’m not?

    I just ask the questions. I’m glad that I have no problem with blog post length when I either read it or write it, but our research seems to bode drastically different results.

    • You could be right to some extent. Because I’ve built up a small brand over the years, my social media profiles are popular. When I write long posts, they tend to get more shares.

      It’s like this will all of my company blogs… but again it could just be because all of my company blogs are tied to my profile.

      As for the data above, it’s not mine… it’s trends they are seeing on other websites. Hopefully their data is accurate and it’s not just because I am Neil Patel.

  98. This is an eye opener. Always thought short and sweet is better

  99. Interestingly in a recent thread on the Google Webmaster’s Help forum, Google staffer John Mueller assured readers that word count didn’t matter when it came to ranking in a decent position on search engine results pages; it’s quality content, which shorter posts or bursts of content (such as tweets) could provide.

  100. Sheetal Sharma :

    Content should be noteworthy and informative only then website ranking will improve, a rule well understood by the content management team at Synechron.

  101. I’d be interested to see a response to Richard Farrar’s above comment though.

  102. Interesting post. Bloggers need to keep your tips for creating long content in mind though. If you’re going to ask your readers to work their way through 1,000 plus words or more, it better not suck. 🙂

  103. There’s a lot of information and misinformation on the subject of copy and how long should it be. It definitely depends on your niche and your audience. But I would agree that your expertise on a particular subject will show with a longer, more thorough copy (analysis, examples, etc., exactly as you’ve displayed with this article).

  104. Most readers prefer to read the content with more number of words because they find it more informative and the things that they need to know are discussed clearly. Just like this article, it takes me about 20 minutes reading this but all the information that I need to know was clearly discussed.

  105. There are also a apparent factor to be optimized that help affect the rankings and that is to have a quality content.

  106. Wow – what a surprise.
    Here I am cutting posts down on the assumption that folks get bored with long posts… and then I read this.

    And judging by the length of this post, you are practicing what you preach.

    Some great data in there including SEOMoz – love their work.

    Many thanks Neil

  107. That sounds like a good way to start ranking.

  108. Glad I found this post. I’m by no means an SEO expert but I’m learning as I build websites. I have a photography business site I have been struggling to climb the rankings. I studied the competition, looking mainly at backlinks and keywords and was surprised at how poorly they were optimized in that respect, one site in particular. The common thing with them, though, is lots of content. So that’s what I’m concentrating on at the moment and will monitor the process. I’m learning a lot here by the way. Great info.

  109. Neil,

    This is a very interesting post. I also noticed in my blogs that longer copies mean better ranking. In addition to that, giving more tips will likely get your posts more social shares and backlinks.

    I’ve written a blog post “The top 2 small business ideas for 2013” – trying to be interesting (I failed – :D) and another one on a different biz blog of mine “Top 20 small business ideas for 2013”

    The latter is obviously having more word counts, and it ranked on Top 10 for various keyword variations. The former is lost somewhere in SERPs :/

    So I’d say that longer copies PLUS more tips, ideas, etc. will get you more traffic, social shares and back links, resulting in better ranking.

    I should use your Crazy Egg to analyze this better 😉

  110. Hello!,,,,

    Hi!,,,,,Great post Neil! I was always under the impression that long copy generally gets higher rankings, but that short copy generally converts better. Thank you so much!,,,,,,,

  111. very nice Neil,
    I will try it in my site…

  112. Very interesting data you present here. I have recently taken a stance to start writing less content in order to bump up the quality of it. I’m a very concise person so sometimes writing even 1000 words is difficult for me, but everything that is there needs to be there to make my point.

    The stats you provide are very intriguing to someone like me just getting going. I only started blogging about 7 months ago but have definitely learned a lot along the way about content marketing and such.

    Thanks for your advice, I’m definitely going to apply it!

  113. Thank you !! Great article gonna use these tips on my blog too.

  114. your web link are very useable and thanks for contacting us.

  115. I am an artist and my website content is by it’s very nature images. I’m concerned about getting text content and keywords in particular into my pages. I currently have approximately 250 words on the entire site. And most of this is technical information about the prints I’m selling rather than descriptions of the artworks themselves. It doesn’t seem reasonable to fill my website with text when my website is already full of content but just not in text form.

    Does anyone have any advice on how I can apply these kind of techniques to my image heavy content?

  116. Hey Neil,
    what i’m curious about is – does the 2000 word count have to be the average number of words in my entire site? or just that one page i’m hoping to get Google to display on the first?

  117. That’s really helpful information. Thanks. I too had been breaking my longer posts up into shorter ones because I thought they were too long.

    I wonder if I should now go back and repost as one long post?

  118. I personally always prefer to write content at least of a medium legth. My posts are typically between 900 to 1,200 words in length. I have come across many bloggers who limit their posts to 400 to 500 words simply to maintain frequency. I think this is a mistake.

  119. Hello Neil,
    I really find this post very informative and very resourceful. a one worth sharing. Thanks

  120. I really dislike website home pages with two many words. Most people are looking for information asap and not a book to read.

  121. @Nick Othen, there is a balance and I agree with you. There are categories of sites that should execute book like content and sites that shouldn’t.

    @Neil Patel & @Nick Othen, I covered this topic from a different angle and hope you both find value in When Sites Should Ignore SEO.

  122. hello Neil,
    Great Info.
    Recently I started my Own Blog I am trying your methods on my blog.I hope those tips will help me.

  123. Hi Neil, Seriously great post. I loved how you provided the “outcomes” of both the longer and shorter posts, e.g. links, social shares etc. I was also very impressed by the amount of testing that went into finding out what variations works best for your visitors. It makes sense that the quality of leads would increase by creating content that answers reoccurring customer questions or concerns. .

  124. Hi Neil – we’ve been following your ideas on some of our sites and seen some really good results when we write longer, better quality pages – seems to improve search rankings, more visitors and more business. Thanks

  125. Neil,

    Great analysis as always. One question: When you were comparing varied lengths, how did you control the “quality variable”? In other words, if a 2,000-word post has less beef than a 1,500-word post you are really comparing apples and oranges. Please correct if I am wrong?

    That said, I wholeheartedly agree with you. I have made some ad hoc observations recently and higher quality content posts did rank better. I also found that some of the high quality content pages had more infographics. They were better organized and really well-written.

    I think like everything else, the search engines are trying to cut down on content spam as well.

    Thanks for sharing your insights.


  126. Hey Neil,

    this is fascinating and something I’ve often wondered about, however surely you are taking a relatively blinkered view of this (if you’ll pardon me saying so) – i.e. you are looking at it purely in terms of SEO, right?

    or am I missing something (quite possible, in fact, likely! ;-))

    the other side is surely what the human reader likes – i.e. not SEO driven, but whether people like to see shorter articles or longer ones. My theory is that people have increasingly less time so for that reason I keep on thinking of perhaps shortening my articles, or if I want to write an article thinking of ways of splitting it up into pieces (which adds an even further dimension to consider – i.e. that of continuity between posts or even creating an ‘Information Gap’ which asks the reader to come back for more later…)

    I’d be curious as to your thoughts on that side of things…

    • Alan, you bring up a great point. I think short and sweet is best. However, if you segment larger articles into categories you can really keep the attention of people.

  127. I find the length and complexity of copy for websites to be a constantly changing variable, which is difficult if not impossible to apply any kind of formula to. The challenge I find is with copy for customers who have website because they are “tradesmen”. It’s not easy to make their copy appear attractive and appealing to the average reader with resorting to the bullet point approach.

  128. I’m really impressed with your research for better SEO. I’ll try immediately with large home page text and it seems to me that it really could work. Thanks for great advices…

  129. The amount of research that you have for this really fascinates me!

  130. Some very high quality research you have on quality content and how it plays a role in rankings and conversions. Very informative post, I will have to bookmark this post

  131. Virtually all posts and content I do is long content. It’s just common sense but you have to know your personas and target audiences. If people want an answer to a business question a quick “3 ways to…” doesn’t help. Sure, you can add them but… Allow me to add a link where I explain more or less how and why we did it

  132. It is very informative article to me. But I need a bit of help in my case.

    It is easy to write informative content on blogs of niches like Marketing and Tutorials, like Quick Sprout. But as I experienced with one of my design blog, whenever I write on, I find myself lack of content as I mostly have done round-ups and compilations of artworks like “25 Retina Wallpapers…” or “50 Brilliant Illustrations…”.

    In such cases, we have more images to showcase than what the content is.
    How can I make it more according to what you have suggested here ?

    • It’s not too hard. You just have to be creative… sites like have detailed articles about design. It’s possible to write detailed guides… such as how to create one of those brilliant illustrations.

  133. Well, I have never thought that way. I always thing that 400 words content should be enough for individual to read as user get bored after looking the page with lots of lines to read. But for search thing you have explained. Yeah that could work.

  134. Hmm it looks like your blog ate my first comment (it was super long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog writer but I’m still new to the whole thing. Do you have any helpful hints for rookie blog writers? I’d really appreciate it.

    • Maybe the spam filter ate it up. Apologize for that. I would suggest just creating great sticky content that people want to read on a regular basis.

  135. Great article, great use of stats to back up your conclusion. I definitely think that sites in different niches will have different results, but the data here speaks for itself.

    Also love that the number of searches for keywords longer than 3 words is increasing. Just helps proves that long tail keywords are the way to go for increasing traffic and conversions.

    Keep these insightful posts coming!

  136. I would add axis labels to your charts, sorry but it is extremely confusing which axis is which as they currently are.

  137. Perhaps, My comment is the last 🙂 But I agreed with you. Really content is the KING. I got prove many times.

  138. Before reading this informative guide i was writing 400-550 words blog post. Now i have realized that how more content works for you in getting good rank and traffic for your blog. Learned a lot of useful stuff from this article 🙂

  139. Well, its really cool post which I have ever seen, It really cleared my concept about content length!

  140. Well, this is really very cool post which I have read!

  141. Thanks for this rally fantastic post, I love it!

  142. Well, I liked this post really very much. Thanks for this!

  143. Hello Neil,

    Great post Thank you!

    I have written post for my travel blog. It is 2455 words. I am wondering now if I should post is as blog post or as page? I am asking that because this article is much longer compared to my other articles with an average of 600 words. Could you please give me a tips about that ?


    • Boris, I hate to say it but it depends. Typically you want to keep your blog posts short and sweet. 2455 words is definitely alot. However, if the content is high quality you can make it into a series of blog posts. I would suggest testing out a couple of options and seeing which works best. You can track comments if it is a blog and a/b test using a heatmapping tool if you decide to go the page route.

      • Hello Neil,

        I even added more information and now it is 2950 words. It is high quality and informative unique post from person who actually spend 10 days in Palermo. I would say it is kind of perfect content for people who decide to travel to Paletmo. So i beleive separating it into several posts might not rank that well(I know you don`t care about rankink 😉 , but this is blog :)). What I am going to do now is to post it and inform you so you can see what I mean. Hope you will be able to have a look and discuss that with me.

        I am very happy for the opportunity to get a tip from you Neil.



  144. I think it depends a lot on the niche you are in. A clean home page will rank better and as Neil is mentioning here there’s no need to just make up content in order to reach the 2500 mark. On MoreFansForYou we didn’t have much text but as a result of this article we added it, to see if we witness some changes.

    It’s below the fold but this is our design and cannot change it just to add some text. Would be interesting if design has any impact on Serps.

    Anyway in our niche back-linking is more important than on-page so we might not see the desired effects. Hope to post an update with positive results in a couple of months.

    • Daniel, some very great points you bring up. You should definitely focus on quality over quantity. Design can definitely have an impact on serps. When you perform an audit of your site there are certain design elements that make crawling of your site easier. Thanks for reading and I look forward to hearing more from you!

  145. I always feel that long content is valuable then short content, but I was wrong after read your article and get new tips for content rich sites. Thanks for sharing this valuable post.

  146. interesting analysis. Neil, how can we manage the idea content length for a wallpapers/videos website. Because wallpapers/videos websites normally don’t have much text content and users who visit wallpapers/videos websites are not very much interested in text content. So what is the ideal length of text content for a website like it.

    • You can do transcripts. Transcribe the video audio into text and put that on your pages. That should help a lot.

      Sites like Mixergy do this and they get great search traffic.

  147. Great Article,I usually wrap up an article in 300 words or less but from now I’ll try to put up articles with around 500 words.

  148. It must be true about rankings – that’s why they are doing all those Panda/Penguin updates to benefit content rich sites, right? But the question is whether majority of the readers really like 2000+ words posts 🙂

  149. Hey Neil !

    Thanks for the info ! great post bud !

  150. Thanks a lot, Is there any way of using 3D printers as a small business model, The 3D printing isn’t still popular in India. so, I am thinking to import some 3D printers and start a small online store. Can we expect a guide on 3D printers from you.

  151. Good points discussed Neil.
    There is no doubt if the content is short and to the point still reader don’t show the interested in it. that content totally useless.

    Thanks again on deep analysis on content creation

  152. I think, sometimes “less is more”. You don’t need to write a lot oft testimonials. One perfect and authentic testimonial should be enough to impress and make the people take action.

  153. This is so true. I have seen an increase in my search traffic on long tail keywords. The short keywords are becoming harder to rank in so the future is long tail keyworks

  154. Hi Neil,

    Content Length definitely effects and impacts rankings and yes, the dyanmics of a reader. Indirectly, long content improves Bounce rates, which in turn effects SEO in a positive way.

  155. It is true that length of content matters but up to a certain extent. Similarly the size of website (number of web pages) also matters.
    But I wonder how websites with very small content get ranked higher. is an example with few links and no other content.

  156. So detailed and really helpful especially from conversions point of view. Thanks for putting this much effort.

  157. Yea I agree. Nice demographics and ranking theory.

  158. thanks for providing such a nice post about content length, it’s clear my concepts.

  159. Neil, Thanks for reply sure i will let you know if i need help with anything. Thanks so much.

  160. Hey Neil,

    First off, thanks for the post. It’s excellent, as all of your posts are. It crystallized a lot of the thinking I had going on around content length and SEO.

    What I love most is your data-driven approach! I often wonder where “best practices” came from and if they are truly the result of actual data, or just because a thought leader “said so”. It’s always refreshing to come to one of your blog articles and see your claims backed up by data (or more appropriately, your claims created from looking at the data you have).

    I featured this article in a recent blog post I wrote for my agency, I would love your feedback.

    Ross Andrew Simons

    • Ross, thanks for the share. It is much appreciated. I believe data really buttresses any story you want to tell. People can, and will, fact-check so you have to really provide solid evidence for your findings.

  161. I heard a lot about you neil. And I always followed your steps. I now understand the need of going over >1500 words per post. Thanks. I hope to see results soon.

  162. Hi Neil,

    First of all thanks for they are very good and useful information, the only thing I always run into is when you look at the statistics of what people actually look at and read on a website, the difference between what is placed as text what the people actually read is big. So basically a lot of information that you put on the website is just for SEO reasons?

    regards Johan

  163. Neil, Many thanks regarding respond guaranteed when i enables you to recognize only need assist with everything. Many thanks a great deal.

  164. Nice post! I usually wrap up an article in 400 word, maybe less. But I will try to make it 500 or more.
    Thanks Neil for the helpful article.

  165. These tips are great, you are truly SEO giant Neil Patel

  166. Thanks for sharing this. Very useful tips for me as a starting blogging….:)

  167. Awesome case study Neil ! But there are some topics which don’t have enough resources to get content from. How to deal with such topics ?

  168. Hi Neil,
    I ran across this article from twitter. I have actually attended a few of your kissmetrics webinars and was glad to see that you wrote this. We are a new digital magazine and this is a very critical subject for us. I was wondering if you have time for a short offline chat? I would greatly appreciate it. We launch in 2-3 weeks and I am really struggling with article lengths. Our team had 2 discussions about it today!

  169. oh my god, 2000 words is really hard to do and my maximum words is just 800. That’s it! Anyway, I love your post here. Do you have a topic about how we can make 2000 words when we create article I mean inspiration or guidelines?

  170. Great post. I have read complete post and i simply say its awesome for starters like me. Thanks for sharing Neil.

  171. Hello,

    I am working on education niche and writes a lot on Indian results,recruitment and related stuff where my average content length is 300 but my articles are not getting that much of rank whereas article of my competitors having a average of 250 are getting a lot of good rankings.

  172. Besides the fact that you provide interesting insights, you back them up with action steps and data.

    Thank you as usual for the great information,


  173. Neil actually am putting up some new sites & researching on the long vs short copy & landed here. This article is informative, my question is how does google consider a 500-1000 words content with videos, slide or infographics? Does rich media replace any of the emphasis on text content?

    • I am not 100% sure. I know they have been trying on crawling other media formats, but it’s not perfected yet. For this reason most marketers put transcripts with other media types.

  174. Job prospects are immense in India in lately and one will notice each full time and half time job also.

    These guns can be categorized into two types on the basis of ways of
    using them. I figured I would just come right out and say that so that anyone who
    is not already familiar with the site will have a better
    appreciation for what I am talking about.

  175. Thanks for sharing this with us. I am totally happy after reading this. I think i read that freshness of the content also matters in ranking. If you don’t have fresh contents then chances of getting ranked are very low.

  176. Thanks I’ve always confused about content length before reading your article, after reading this post i got more ideas and i come to know that the quality and uniqueness of contents are really important.

  177. Brilliant article Neil, I was looking for something regarding article lengths readers preferred to use as a starting point and your guide popped up with all the information I needed.

    Thank you!

  178. Exactly it affects I am working on a niche where is little bit competition and what I made sure that my content length is more than the one who is ranking and it simply worked.

  179. Good content. I am bookmarking this particular, thus once again we have now verified in which “content is king”. Many thanks.

  180. Hi, Neil
    Great article and I’ve attended a couple of your webinars–you provide really insightful nuggets that help crystallize a lot of my thinking. I just wanted to check in to confirm that the data is still valid since you wrote this article back in December 2012. Has much changed in terms of the data and strategy for content length since then? Thanks much for the advice!

  181. Hi Neil,

    Another well-done post by you. I am looking for tips for my blog and your sharing is so valuable. Recommend for my friends.

    – Shara

  182. Great article! Certainly content length is very important 🙂

  183. I think the more lengthy the content is, the better it might rank on search engines!

  184. This is really a great news, I appreciate your hard work. I’m Thanks for this great blog

  185. Hello Neil,

    I have started a new blog. I write reviews about products, specially about games and softwares. May I ask you to give me little favor? Can you please tell me, how much lenthy content should I write on it and how much backlinks should I make on daily basis so that to get traffic from Google? Is there anybuddy who can help me in my SEO?

    Best regards,

    Junaid Raza

  186. Recently i started a blogging site about “Your Free Online Psychic”. I try to write at least 100k words. Is it effective for ranking?
    And also give a guide which type of link is helpful for ranking this site? 🙂

  187. Neil,

    Our findings, in the microcosm of our own site are similar to yours. Longer articles, once you fish out the tl;dr people do tend to convert very well. We’ve also seen existing customers who we might not speak with week to week acting upon advice (or calling us to do the same on their behalf) where we’ve provided some depth.

    The difficult part for the writer is not to provide too much detail… simply focus on the bits that the audience a) understand b) are interested in and c) can act upon. Something this particular piece does very well indeed, so kudos for that.. you held me until the end and compelled me to reply – something I don’t do very often.

    BTW, I found you pinging Google with an article I just published and checking the long tail search terms within it!

  188. By using more content means more keyword we’re targeting.

  189. I recently read a great article on the subject of longform content and how it can improve search visibility. It lead me to try it out on clients website. I used a css tabbed box, let`s see what happens in a few weeks, I can report back in a few weeks.

  190. I have applied your SEO stretegy always on my blog but now I am desperate with earning. I am not enough by it.

  191. Thanks for sharing such good articles always and I followed you always and getting good response now.

  192. Neil….
    Thanks for sharing this with us. I am totally happy after reading this. I think i read that freshness of the content also matters in ranking. If you don’t have fresh contents then chances of getting ranked are very low.

  193. Ultimate Post. very useful to me. I will sure implement content rich article for my site.Thnx Neil SIr

  194. I am a newbie blogger and I’ve made many mistakes in past 2 weeks spent around 5 grands just for the sake of content and seo. I am planning do it by myself now. Let’s see how it goes. Content is king that is for sure.

  195. For a press release business: business that renders press release service, what should be the lenght of my blogging. 750words or 1000words.

  196. Am really suprise as to the level of comments and exposure this
    article has gotten from 2012 unto 2014. This shows the impact long content has over a website.

    But I operate a Press Release writing and distribution business and I have a section for blogging, a blog section on the site.

    Seeing it is a press release business, should I go for short contents (about 750 words) or long contents (about 1000 words) on my blogpost.

    I would love to hear your response about my press release niche as am in the developmental stage. This is really crucial to me.

  197. I never read long articles, they are’nt appealing to me. But believe what ever comes from you take my time and I sit there reading and understanding your theme.

    highly researched and useful content. Just and addition, user stays more at your web page which is a plus for retention and low bounce rate.

  198. Hi Neil, can you kindly give me a reply as regarding my question. Should I go for 750 short words or upto 1000 long words for my press release blogpost.

  199. Excellent information. I will be book-marking this kind of, thus once more we’ve confirmed through which “content is master”. Thank you.

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  201. My partner and i in no way understand extended content articles, they are’nt attracting myself. Although believe no matter what originates from an individual take my own time and My partner and i remain at this time there reading and being familiar with the design. Thanks for sharing.

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  203. It’s awesome to pay a quick visit this web page and reading the views of all mates regarding this paragraph, while I
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  204. Hi Neil,

    Great post as usual!

    I have recently started my own blog on online marketing & more as a part time hobby but very dedicated when i write a post. I try to be very specific in my post which results in 500 – 700 words usually per post not 2400 words as you suggested that Google gives priority to those. I am always working on my blog to get it SEO friendly and always follow the guidelines that you mention in your post related to Blogging as i want to achieve something when it comes to writing a blog.

    I have lots of questions in my mind related to blogging that i want to ask being a fresher to blogging field. I am not going to ask each one of them as it practically makes it lot difficult for you to answer.

    But here are the some important ones that i feel like asking and need some of your views about my perception of thinking.

    1] If i post one good post a week (1000 words or more) and this continues so on in the coming weeks. Based on this scenario how much time it will take to get thousands of visitors on my blog. I just need a figure like 2,4,6 months or 1, 2 or 3 years.

    2] Will it be good to hire a SEO expert for my blog ? As i have to do literally everything at the moment.

    3] When writing a post i always get inspired by some great post that i read across the internet. One blog is yours from were i get the inspiration! not trying to be sweet here so that you answer my questions its just a fact. 😀

    So, what i wanted to ask was should i share your blog links/Infographics or from someone else blog which i find very useful to place on my Blog ? Will this have any good effect for my blog in terms of getting ranked in SERP’s or not ?

    4] Your views on this — I always try to make live my post on Fridays or Saturdays. Is this good ? or it doesn’t make any sense to this and we can post whenever we want. I post it on those days because i feel people are usually free in weekend so searches might be more.

    Your answers will help me boost my confidence while writing a post.

    I Hope you’ll answer them. 🙂


  205. Personally I think the question of whether to write long or short content largely depends on the topic that you are writing about. I don’t think search engines prefer long content to short content or vice versa. All they want is quality content – regardless of the length.

  206. Thanks for this info… I’m try it.

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  213. Thak you, I have recently been looking foor info about this subject for a while and yours is the greatest I have found out till now.
    But, what about tthe conclusion? Are you positive in regards
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  214. Hey Neil:

    This article still ranks #1 over 2 years later for “homepage content length” —-> nice job!


  215. It work new google update (after panda) for?

  216. I really enjoy your stuff , the best part is that all this valuable info is shared from your side absoutely FREE. Thanks again

  217. very nice graphs proving how google gives content length a lot of wieght.

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  219. Could you do an update for 2014 (2015), please? 🙂

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  222. I would definitely agree on the point that content rich article is best for targeting LSI keywords but at the same time there are various wordpress plugins like (SEO Searchterm tagging) which let you tag the search engine term to your blog post and that is beneficial as well.

    Anyways, Thanks for the post 🙂

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  224. Hi Neil that was really an AWESOME post.Thanks for sharing the knowledge with us. 🙂

  225. Neil can’t connect with you even on Facebook.Kindly help please.

  226. Hi Neil

    Great post.

    I see it was originally written more than 2 years ago… amazing how time flies 🙂

    Would you say it still holds true?

  227. Really Very Helpful article Neil, This is the Reason i am Regularly updated to your Blog.

  228. Thank you, quite great article

  229. Hi Neil,

    Do you recommend including 2000-2400 words for a high profile interview? Do the same principals apply? Would you include long tail keyword phrases within the interview?


  230. I think these tips will be very useful for me… thx a lot.

  231. Just submitted a comment; not sure if the site registered it.

  232. Very helpful article Neil! Didn’t know that content length was important for SEO.
    I’m a brazilian reader and huge fan. Can’t wait to see you here on Fire 2015!

  233. You’ve become a SEO monster, Neil. I ask myself if someday I’m gonna reach your level. Maybe in the next reincarnation. Thank you very much for the tips, I’m really applying myself to get there.
    Cheers, a brazilian huge fan.

  234. Christine K. Bailey :

    Hi Neil,

    Great post! Very helpful. Would you say things have changed in the last couple of years since this post. And if so, how? Thanks so much for all you do! Great stuff! I love reading it.

  235. Hello,
    No doubt this post is also an exposure of your, and I do agree with your opinion that google does value lengthy pages more than short ones. I have personally experienced it and got eye-catching results.

    Thank you,

  236. I have read a lot of your blogs. You always have interesting information’s. Like always I enjoy reading your work.
    Thank you for sharing.

  237. Hi Neil ,

    Thanks for showing me the real power of word count which got many search on google.I just want to ask if any one share great content above 2500 words. will it rank first on google ?

  238. Neil, If I can compose everything into 500-1000 words without compromising the quality and depth then is it necessary to compose more than 2000 words? I’ve a feeling that people tend to read compiled article than longer one. It may be obvious that people lose their concentration as well.

    Look forward to your suggestion as I’m fully confused now after reading the article.

    • Tanvir, if you are able to provide value and it does the job then sure — but more often than not it’s hard to pull that off 😉

    • One of the main mistakes that most people do when creating content is making their content hard to scan. You want to motivate your people to actually read your content. Posts without breaks in the content can be intimidating and unappealing right? So it’s always important to make your posts easy to read. You can do this by using subheadings to divide information, keeping your paragraphs short, using lists, using high-quality visual aids, and most of all, using readable fonts.

  239. I am going to write an article based on more than 3000 words, is it better or not??

  240. Hey Neil,

    Great Insight!

    Still the content length matters in SERPs?

    I do saw many affiliate sites ranking without any great stuff, are this only correlate with long term blogs?

    Anyhow, Thanks for your info


    • Yes it definitely matters. The average posts that rank the #1 spot is around 2,000 words. Many affiliates don’t care because they’re just thinking of the short term

  241. You can see how content length affects rankings and conversions in other ways too! For example, Neil Patel’s blog post is being repurposed by Google and Yahoo. Simply conduct do it yourself research for the search term: internet of things content marketing page one listings. Copy and paste the above keywords into the search bar of Google and Yahoo. Request a search and you will see proof in search results. Google and Yahoo are repurposing the Internet of Things (IoT)!

  242. Does it apply tooo all kind of sites? Sometimes a brief and precise information regarding a topic has a specific comment instead of filling with text and other thoughts. I write about advertising on my blog and I got this doubt:

    I can see an average result for something that just started but to improve the audience should I write more on each subject that comes up?

    Can you clarify that to me, by the way it was a good reading and very instructive.

    Best regards

    • Generally the more quality content there is, means the more specific information there is for the visitor on that subject matter. It depends on what your goals are, but if you’re looking to get higher rankings and conversions, you’ll want in-depth content.

  243. You nailed it, Neil!

    Do you think even for the micro niche sites, it is preliminary to grind long copies?
    Looking for your answer!

  244. This article was an ey opener to me… In the past I usually wrote 300 to 500 words on a topic just to rank in google, paying no mind to the user and the actual value I provided.

    Then I read this article and changed my strategy with the result that my organic traffic almost doubled!

    This is the way to go guys!

  245. Hi Neil,

    Actually, i can’t write articles long enough be coz i don’t like that I Always try to explain with images and examples with limited text which make people understand it clearly

    I think many people leave the site by seeing page with heavy text.

    many are lazy like me what do you say of that?

    • Get better at writing sales copy. That way you can crafty copy that speaks to the different types of readers, people who skim, people who read every detail etc.

  246. Hi Neil ,

    Thanks for showing me the real power of word count which got many search on google.

  247. Article written in 2012 and it’s still relevant #way2go

    We just got a new writer on staff, and was planning on developing content for continuing generating leads + SEO to our site. Now the question is:

    a) Generate content and post on our blog and link to internal pages
    b) Generate content and post on a new website and link back to main site

    Note: Got here searching “good article vs multiple articles”.

  248. Thanks you for the insight. Could you please explain How do we address canonical pages? Most of the pages would be similar. Does the content play major role there as well?

  249. Thanks Neil for the post. I know this wasn’t intended as evergreen content – but here it is 3.5 years later and I still found it very up to date.

    I think your last points in the Conclusion are very important, especially how every industry is different and you need to test.

    While the data shows that longer copy on a site’s home page normally correlates to a higher ranking, it is very dependant on the industry of the website itself. For instance I notice local business websites tend to have very short copy and still achieve high rankings for their locations and niches.

    But I wonder if their competitors boosted up there content while keeping it of a high quality and relevant for that market, would they:

    1. Eventually move closer to number 1 ranking; and also
    2. Achieve better conversions

    Interested to hear if you have had any experience with this?

    • As competition for keywords increase, google will begin to push higher quality to the top.

      Yes I would imagine they should, but it depends on their user experience

  250. Neil, this post is so old, you had a full head of hair when you wrote it. 😉

    Luckily the information contained is evergreen and I have been using this post as proof for our clients to write longer articles. Thanks for providing such a well-researched proof of concept. It has been extremely helpful in improving the quality of our posts and those our clients write.

  251. I love your posts Neil and this one might be an old one, but it’s till highly relevant. I’ve just used it to prove to a few sceptics that long form content – the unique and quality information kind – is the best kind for users and for rankings. We’ve noticed a big difference since creating this kind of content.

  252. Thank you Neil for this amazing post.
    In every niche, long articles are generally ranked higher with less number of backlinks also.
    Keep doing such case studies.

  253. Thank you Nail for sharing this fact with us , i think length and the relevancy is the key to rank high with this type of articles

  254. great article , we are now in 2016 , google able to understand the goal from content , and the more blog post or content talking about 1 topic and answering seekers questions the better this site or article will rank in SERP .

    thanks nail for your articles .

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