Archives for December 2012

Why I Work During The Holidays

happy holidays

Do you know what you are going to do during Christmas? Probably hanging around the Christmas tree, opening presents, and relaxing with your family, right?

Can you guess what I am doing for Christmas?

I’m doing a bit of what you are doing, but I am spending the majority of my time working. But please, don’t feel sorry for me! There’s actually a good reason why I work during the holidays. Here’s why[click to continue…]

How Content Length Affects Rankings and Conversions

Around a month ago, I ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.

Because of the data, I decided to run an A/B test on the homepage. The current homepage has 1,292 words. The form fields are way below the fold, so I felt the design may be decreasing my conversion rate.

I created a new version of the homepage, as seen below, that only contained 488 words with form fields higher on the page:

new neil patel homepage

Can you guess which one converted better? The original converted 7.6% better than the new variation. And it didn’t just end there. The leads from the long form version of the page were better in quality, meaning they were more qualified than the leads that came from the new variation.

So, you are probably wondering, how can that be… right? Well, I did some digging and learned that in most cases long form copy doesn’t just boost your conversions, but it also increases your rankings too.

Let’s look at the data:  [click to continue…]

How You Should Spend Your Marketing Budget: Facebook vs Twitter vs Pinterest

Have you thought about spending money on social media marketing? Some people say it is a waste of money, but I’ve seen a huge ROI. I currently spend over $15,000 a month on Facebook and Linkedin advertising for NeilPatel.com and am able to get a nice return.

Just think of it this way… sites like LinkedIn, YouTube, Twitter, Facebook, and even Pinterest are all ranked within Alexa’s top 100 popular list.

So, the real question you should be asking yourself is… which social site should I be spending my money on?  [click to continue…]

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Don’t Forget The “Marketing” in Content Marketing

content marketing

Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content. It’s because you don’t know how to promote it.

You can learn how to write great content, but if no one reads your content and links to it, there’s no point in putting it out there.

People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter – which is true to some extent, but in most cases, it isn’t.

See, it’s easy to build a Twitter following around sexy topics like Internet marketing and web design. But it is really hard to build a strong social following on topics like dog food, auto insurance, mortgages, credit cards, and all of the other boring topics out there.

So, how do you promote your content if you have a boring topic like dog food? Well, first of all, make sure there are 5 good blog posts on your blog. Once you have that, just follow these steps:  [click to continue…]

How Load Time Affects Google Rankings

Don’t you hate it when websites load slowly? I know I do. To make matters worse, do you ever come back to websites that load slowly? Chances are, you don’t!

For that very reason, in April 2010, Google started to take load time into account when ranking sites. It wasn’t because you wouldn’t go back to those sites that load slowly, it was because they saw a trend that indicated that you would decrease your usage of Google when Google showed you slow websites. And if you use Google less and start using other search engines instead, Google would make less money from its ads.

So, in that spirit, here is an infographic that explains how load time affects Google rankings and what you can do to fix it.
  [click to continue…]

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