10 Mission Critical Tools for Every Modern Marketer


How do you make a home without a drill, hammer, saw and nails? You can’t! In addition to needing the right materials to build a home, every good construction worker also needs the right tools.

The same goes for marketing. You can try to increase your traffic, boost your conversions and double your sales, but without the right tools at your fingertips, it’s going to be hard.

So, before you go out there and try to accomplish your marketing goals, make sure you check to see if you have the right tools to help you get there. Here are 10 mission critical tools you ought to use:

Mission critical tool #1: IFTTT

ifttt marketer

What if you could…

  • Automatically push out your latest blog post to Twitter, Facebook and Pinterest without even visiting any of those sites.
  • Get emailed every time you get a sale.
  • Get a text message when your competitor posts something new.
  • Automatically add your Instagram photos to Dropbox without ever going to Dropbox.

IFTTT can do all of that plus more. The best part about it is that you don’t have to be an engineer to do any of the things I mentioned above.

IFTTT is a service that lets you create powerful connections with one simple statement:

If this, then that.

The “this” is a trigger, and the “that” is an action. An example of a trigger would be “publishing a blog postâ€, and an example of an action would be “post it on Facebook and Twitter”.

In the scenario above, if you published a blog post, then it would automatically get posted on Facebook and Twitter. That’s how IFTTT works.

Mission critical tool #2: KISSmetrics

kissmetrics marketer

Wouldn’t you love to get double the number of visitors to your website? Well, it sounds great and all, but if those visitors don’t convert into customers, what’s the point?

KISSmetrics takes a different approach to analytics. Instead of focusing on vanity metrics, it focuses on actionable metrics.

In case you aren’t familiar with vanity metrics, they are: bounce rates, pageviews, time on site… etc. All of those metrics don’t really impact your bottom line (unless you are an ad driven site). Just because you improve your bounce rate, it doesn’t mean you will make more money.

KISSmetrics first and foremost tracks people. This way you can see who is doing what on your website. Secondly, it tracks metrics like conversion rates, lifetime value of a customer, churn, average revenue per user and marketing attribution. Plus, it shows you what factors cause them to go up and down.

By showing you actionable metrics, KISSmetrics helps you focus your efforts on things that will boost your revenue instead of things that won’t.

Mission critical tool #3: Hootsuite

hootsuite marketer

Facebook, Twitter, LinkedIn and Google+ are just a few examples of popular social media sites. We all know it is important to be on all of them, but it is a pain in the butt to manage them all.

With Hootsuite, you can easily manage all of your social profiles in one place. Plus, you can use it to schedule your posts, which will save you time. For example, you know that tweeting early in the morning or late at night may not be as effective as tweeting in the middle of the day.

If you only have time during the early morning or late night, you can schedule tweets in advance on Hootsuite. It will automatically tweet things for you or post on your social profiles during the ideal time so your messages will get the most visibility.

If you want to manage your social profiles from one place, track brand mentions, analyze social traffic and schedule messages, you have to check out Hootsuite.

Mission critical tool#4: Qualaroo

qualaroo marketer

Do you think analytics can tell you everything you need to know about your website vsitiors? No. Analytics only provide quantitative data, e.g, how many sales you got in the last 30 days.

What analytics won’t show you is why some people weren’t willing to buy from your website. To get that information, you have to gather qualitative data. Qualitative data will answer a lot of your “why”-based questions, such as:

  • Why aren’t people buying?
  • Why did someone leave the checkout page?
  • Why are people abandoning my shopping cart?
  • Why are my refund rates so high?

Through Qaularoo, you can easily survey your customers to find out answers to all of the questions above, plus more. Once you have your answers, you can then adjust your website so that you can maximize your conversions.

Mission critical tool #5: Crazy Egg

crazy egg marketer

Analytics can be very data-oriented, and sometimes it’s hard to figure out what that data means.

Crazy Egg is a visual analytics tool that helps you determine how users are engaging with your website. It provides a heatmap that shows you hot spots where people interact and cold spots where they don’t. You can then take the visual data from Crazy Egg and adjust your web design to help you boost your conversions.

It’s not just about having a pretty website, it’s all about having a pretty website that is usable and converts well. Crazy Egg helps you accomplish this by showing you where people click on your website.

Mission critical tool #6: SEOmoz

seomoz marketer

Search engines drive a ton of traffic. If you don’t believe me, think of it this way… Google is the most popular website in the world.

The best part about traffic from Google is that when people do searches, they have an intent to buy. For example, if someone searches “blue men’s wallet”, they are typically looking to purchase a blue men’s wallet.

To rank high on the search engines, you have to optimize your site for it, which is also known as SEO.

There are hundreds of factors that go into a search engine’s algorithm, and it can be tough to figure out what they are and how to leverage them. SEOmoz takes the guesswork out of all of that. It helps you track and manage your SEO campaigns, and, more importantly, it gives you actionable steps that you need to take to boost your rankings.

Mission critical tool #7: MIXRANK

mixrank marketer

No matter what business you are in, you have competition. And if you don’t right now, you will soon enough.

Whether your competition is bigger and better than you are or not, you can always learn something from them. But there is only one issue… your competition isn’t going to open up to you and tell you what is working for them…especially from a marketing perspective.

Through MIXRANK, you can find out where your competition is advertising and where their traffic is coming from. This will help give you ideas on where you should be advertising.

Keep in mind that if your competition is advertising somewhere, it doesn’t mean that you will get a positive ROI if you also advertise on that same site. MIXRANK should just be used to give you ideas on places to test advertising campaigns.

Mission critical tool #8: Unbounce

unbounce marketer

Sending targeted traffic to your homepage is typically a bad idea. “Why?” you may ask. Well, it won’t convert as well as sending targeted traffic to a landing page.

But there is one big issue… it takes design and development skills to create a landing page, right? It used to be that way, but with Unbounce, you no longer need developers or designers. They make it really simple for you to create landing pages on the fly so you can send targeted traffic to it.

Unbounce helps you create, publish and optimize landing pages without your IT department.

Mission critical tool #9: Hellobar

hellobar marketer

Do you want to direct traffic from the homepage of your website to a special offer? Or do you want to promote your social profiles with ease? Or better yet do you want to do all of that without having to bug your tech team?

Through Hellobar, you can direct your visitors and promote your most important content or offers. Hellobar adds a little bar to the top of your webpage that stands out, yet looks pretty. And within that bar, you can add any message or call to action you want.

Within the Hellobar interface you can also A/B test your offers and track which ones are doing the best to maximize your revenue.

Mission critical tool #10: SendGrid

sendgrid marketer

One thing that almost everyone has, other than a Facebook account, is an email account. It may not be sexy, but everyone has it.

As a marketer, you have no choice but to leverage it as it can be used to drive new sales, encourage upsells and even turn old customers into repeat buyers. But if you go out there and start to email people, especially thousands of people, there is a good chance that your messages are going to appear in people’s spam boxes.

With SendGrid, not only will you maximize your chances of your emails hitting peoples’ inboxes, but you will also be able to send emails based on triggers. For example, if someone signs up for your newsletter, you can add them to a 30-day email drip system that promotes your products or services.

The beautiful part about SendGrid is that they simplify the email marketing process through their easy to use interface. You don’t have to be a technical person to use it, and once it is set up, you’ll never need your IT department to help you send out emails again.

Once you send out your emails, you will also be able to see deliverability stats, analyze who clicked what and track your conversions.


If you’re a marketer, don’t start your day without the mission critical tools above, or else you’ll be wasting your time and spinning your wheels. It’s all about maximizing your time and getting the best results for your company.

If you don’t have the right tools to tell you what’s working and what’s not, you may end up going in the wrong direction.

Do you know of any other mission critical tools that marketers ought to use?


  1. Thomas S. Moore :

    Great tools! I actually have used most of them, except SendGrid & Mixrank. Though I really like the thought of Mixrank like you stated just because a competitor is advertising doesn’t mean you will get positive ROI. But like everything you have to test to determine whether is works for you. KISS and SEOmoz are great tools!

  2. Good Article Need Specially Hello Bar Quiet Helpful to Promote any Product.

  3. Thanks Neil, that’s a great list, especially KISSmetrics; I can’t even imagine anyone functioning without that little gem 🙂

  4. Great curation of marketing tools! I’m going to check out Crazy Egg today for our agency. I believe ClickTale has similar functionality; any experience with it? I also know that Aweber has got a lot of traction right now for email management and autorraponders and I’m hearing great reviews.

  5. Guru Sanket Biswal :

    Please come up with a productivity tools list 101 or sumthing in the Neil Patel style covering everything 😀

    This one is quite helpful too 🙂

    • Jason Thibault :

      Yes – this would be a fantastic idea. I’d also love to see Neil break down a list of his productivity tools.

      • I agree. I think it would also be great if Neil shares with us his top list of the top productivity *** habits *** that he has and thinks help him achieve high productivity. Also maybe some habits that he overcame and which as a result boosted his productivity.

        He manages to get so much done!

        • I’d add to this that it would also be nice if Neil shares with us his observations of what he has observed to be reasons why some businesses fail and also habits or patterns that make some people unproductive.

          My point is that when people are unsuccessful with something, they often don’t realize the problem(s) until/unless somebody points out. As an example, as someone who conducts training I asked some people to give me some honest feedback on what I could do to improve. Several people stated that it was annoying that I had a habit to repeat the same thing several times. I actually had no awareness that I was even doing that till they told me! Good thing I asked!

          My point is that surely Neil has lots to share with us based on his observations of other people and businesses. 🙂

        • Okay, thanks for your suggestions.

      • I will see what I can do Jason.

    • Thanks for your suggestion, I will consider it for a future post.

  6. I personally use seomoz and hellobar. I had a trial with hootsuite, but I don’t think I need to spend money to manage multiple social sites. Though hootsuite is really powerful platform.

  7. Never heard of MixRank.com This is a really interesting tool. As always great post Neil!

  8. Great list, Neil! We also use Cyfe.com to monitor all our marketing channels. A real time saver!

  9. Justin McGill :

    Good stuff as always Neil. I had heard of them all except MIXRANK and Hellobar. I always like the bar at the top of this site and had no idea that it was done through that tool. Going to check out those two and completely agree with all other suggestions. You forgot to mention QuickSprout for staying up to date on things. 🙂

  10. Great list, Neil! I have been using Mixrank for a little while now and thought it was a well-kept secret! I guess that secret is no more now that it’s on the homepage of Quick Sprout.

    Anyways, you posted some great resources here that I’ll have to take a look through in the coming days. Thanks for the info!

  11. Jordan Reasoner :

    Great post Neil. Have you found Hootsuite posts on FB are getting shown to less people?

    I used to use Hootsuite 100% of our FB and Twitter posts, but through very specific testing, we found FB was showing Hootsuite posts to 50% LESS people than an organic FB post.

    Once we moved to using FB’s scheduler, our average impressions to our fans went back up 200%.

    Very interesting to see that go down.

    – Jordan

    • Facebook only like you to use the site itself. They downweight reach through tools like Hootsuite. So use Hootsuite for twitter and linkedin but post directly on facebook. However, Facebook have seemed to be throttling back reach even on posts done within their system recently (through my tests). They only show posts on average to around 16% of your “fans” They appear to be pushing people to use their promoted posts ads

    • I haven’t noticed that, but I will look into it.

      Thanks for bringing it up.

  12. This is why I LOVE the comment section of any blogs. Thank you Jordan.

    And Neil keep up the great work bud.

  13. Shawn Scarber Deggans :

    Great collection of must haves, Neil. Scheduling posts has been a new thing for me, but it has really helped save time and get my fresh content out to readers at the right time. I think If Then is one I’ll check out this week. I generally use hootesuite for mass postings, but I like the idea of just going to one place [my blog] and having it post out to everywhere else. I thought i would also give a shout out to followupthen – it’s more a GTD tool, but really handy.

  14. This my friend is now my favourite marketers tool post of all time. Cheers Neil!

  15. Been a big Hootsuite user for a long time. Saves me so much time and helps me find the right discussions to join.

    Readers should also know that SEOmoz recently purchased Followerwonk. So you now get that cool Twitter tool as a part of your subscription.

  16. Connor from HootSuite :

    This is quite the informative list Neil – thanks for sharing. IFTTT is certainly a clever intuitive tool that i’ve been experimenting with lately.

    I’ll be looking into SendGrid and and mixrank as they’re two that I wasn’t familiar with before.

    We certainly appreciate your kind words about HootSuite as well.

    -Your friends at HootSuite

    • Thank you Connor, happy to share HootSuite is a great tool. 🙂

    • IFTTT is the best thing ever since bread and butter.

      I’m just playing around with it and totally love it already. Now i don’t have to manually add my new blog post to social bookmarking site or to my facebook, it totally automated now.


  17. I only used 3 of them before but gonna try others, great post again…thanks

  18. I am using kissmetrics…..which is an awesome tool developed by my one and only idol 🙂 Neil Patel

  19. Agreee with you man, Neil is really a great guy….

  20. Great list Neil, I use twitterfeed which i guess is a simplified option than IFITT.

  21. John Kosturos :

    What about data quality tools? I’m sure about half of your readers utilize Saleforce as their CRM… If they have dirty data / duplicates, they will be sending out promotional material to clients etc. RingLead is the easiest product I’ve used for salesforce to de-dupe data and keep it clean on all fronts moving forward. Next there is data enrichment, so that they can run perfectly segmented / targeted campaigns… Tools like Broadlook are perfect for finding contacts and automatically updating them on a schedule. I could go on and on, but those are the top two I thought you left out.

  22. That HootSuite screenshot is it at least 2 years old 🙂
    Great tools though!

  23. Great Article Neil….!!!!

  24. Awesome Neil,
    I have used seomoz, crazy egg and hootsuite, they are helpful. But now I will make sure that the remaining mission critical tools should not be missed.
    Neil your blogs are unique and impressive. I feel happy to read your posts. Keep posting such interesting blogs. Wish you luck.

  25. Thank you for sharing all the tools Neil. Except for SEOMoz all are new to me.


  26. Hey Neil very useful blog, and you have included every tiny things in this, thanks for it.

  27. Great article with useful tools, especially seomoz

  28. Srivathsan G.K :

    Other than Qualaroo and Sendgrid, have been using all other tools. Very much essential for a modern marketer.

  29. Sean Harley [Tucker] :

    Similar to IFTTT is Zapier.com but I find they have a stronger business focus. For example, in my case, when someone makes a purchase through PayPal their email is automatically added to a Mailchimp list.

    They have a pretty large catalog of available services (it’s over 100) and an intuitive interface. Though the drag-n-drop interaction doesn’t seem to work on mobile so that may be a deterrent to some.

  30. “Awesome !!! Listed tools are really more beneficial for achieving marketing goals. And yes indeed, Hootsuite is more useful for accessing all of my social profile.”

  31. NewHorizonTours :

    I completely agree with the KISSmetrics tool for tracking website users and in planning of what to do to grow up and down different factors like marketing, increase revenue etc… really nice….!!

  32. These tools are really a great deal because they helps in saving time and money.. On the other hand it helps to earn more revenue, increase conversation, tracking users etc. Great post Neil ….!!

  33. “Awesome stuff Neil.!! You are right, tools are always needed for getting anything like for example about a home you posted
    in this article… but in current time given tools are best for morden marketor. “

  34. YogirajDevelopers :

    I am little bit surprise about qualitative data, related to customers, being given by Qaularoo tool. Its been a terrific learning experience… keep sharing. And posting such articles !!

  35. for the success of any organization these listed tools are really helpful. Thank you Neil, for sharing such stuffs. Really all of your posts are nice.

  36. hello Neil… you are always best in posting such nice articles…. Appreciated !!!

  37. Hi Neil,

    Everytime I visit your blog, I find something new or something interesting to learn. With other blogs I follow which updates on current trends and updates as well as their reviews and conclusions on those updates. While QuickSprout.com gives a completely out of the box feeling, undoubtedly its the No. 1 Entrepreneur Blog globally..

    Thanks a lot…

  38. Interesting post with good tools.

    As a marketing mentor however, I find that business owners often have some idea on how to use tools, but still do not know how to build a house. In other words, they cannot make a plan how to use the tools.

  39. KISS and SEOMoz are two great tools that I used daily for my clients 🙂 These are really outstanding 🙂

  40. what all modern marketers should use when it comes to tools,marketing , Favorite 1 similar tweet
    thank media Thank Media Little long, but some great insights.10 Mission Critical Tools For Every Modern Marketer.

  41. Maybe the best post I’ve seen on quick sprout…

    And that’s kind of a big deal! (get it?)

    Neil, kissmetrics, and unbounce have some of the best content out there.


  42. Shahzad Mirza :

    I really like SEOMOZ, however reading this discussion I came to know that kissmetrics is also a good tool to track down campaign results.

  43. Hi Neil

    Have you used TribePro and Onlywire for social backlinking?


  44. Excellent post! Eloqua is currently recruiting modern marketers to join them on a marketing cosmo mission. You can join the mission here: http://www.eloqua.com/modernmarketer

  45. Wow this is an excellent post Neil. Kissmetrics sounds so promosing! Gotta give it a try when I launch my company.

  46. Web design Austin :

    Hi Neil,

    Excellent 10 tools. I have been using open site explorer and MixRank. But you have made two links of your own agency? 😛

    Thank you

  47. will try IFTTT for sure

  48. One of best post i have read and making this blog my one hot spot. Keep up the good work

  49. Kelsey @ Brosix :

    I hate HootSuite. It has never worked right for me. I like using Buffer instead.

  50. Googma Sansar :

    Hi Neil really awesome tools you have illustrated. Your marketing guideline really appreciable. Thank you, i wait for another nice article similar to it.

  51. Christian Esposo :

    Just got a hold of ClickTale which is awesome and will definately convince my company to buy the full package.

    KissMetrics will I give a go.

    In regards to your latest post with content marketing I can highly recommend Market Samurai for keyword research and competition analysis: http://starteroo.com/seo/market-samurai

    I also like http://leadplayer.com for video marketing which helps you increase opt-in via video

  52. DaveO from HootSuite :

    Thanks for including HootSuite in this epic list. We truly enjoy seeing the creative ways our beloved Owls around the world use our social media tookit to spread stories, build audiences and effectuate change in the world… all from one browser tab.

    As practitioners, we are pleased to have the IFTTT integration too along with 30+ other Apps including Tumblr, Instgram, Flickr, Youtube etc. Keep the suggestions coming and we’ll keep building treats.

    Final note: we always have updated screenshots and owls at: http://media.hootsuite.com/media-kit/

  53. Neil, What a great tool for measuring analytics I have never used kissmetrics but will definetly be trying this out for my next analytics review thanks! I have only used seomoz and hootsuite prior so I will be checking into more of these other sites as well, thanks for the great information!

  54. Hi Neil,
    I have signed up for IFTTT which does sound great although looks like there might be a bit of a learning curve for me. I am really enjoying your blog and extremely detailed posts although I do feel I’m punching above my weight a little.
    I can tell from the comments you have a lot of experienced followers but perhaps you could do a rudimentary post for content marketing beginners. Everything you would recommend to build a solid marketing foundation would be great for all of us who are just getting started.

  55. Margaret Louis :

    Will definitely be bookmarking this page and revisiting one tool at a time. Thanks Neil.

  56. Sanjit Mandal @ California SEO Professionals :

    I found a new all-in-one suite similar to hootsuite, looks little prettier 🙂 I am just starting to use it, but wanted to share it with everyone else.

    After I play with it, I’ll post a little note about it.

    Enjoy and Happy Holidays!

  57. Hello!,,,,,

    Hi!,,,,Thanks Neil, that’s a great list, especially KISSmetrics; I can’t even imagine anyone functioning without that little gem .
    Thank you for sharing..,,,,,,,,,

  58. Hey Neil !
    Unbounce is really awesome. It would definitely reduce my half of the work. Moreover hellobar is equally awesome mission critical tool.
    Thanks for such a nice list.

  59. petrified wood indonesia :

    wow very helpfull thanks

  60. umroh ramadhan 2017 :

    nice infomation. send me email if you have another like this.

  61. harga timbangan Digital :

    I am little bit surprise about qualitative data, related to customers, being given by Qaularoo tool. Its been a terrific learning experience… keep sharing. And posting such articles !!

Speak Your Mind