Archives for September 2012

Finally: An Easy-to-Understand Link Building Plan to Help You Recover from Penguin and Panda

penguin and panda update

Google has been brutalizing spammy websites for the last year with several aggressive updates. Penguin and Panda are the two most notable.

While Panda targeted poor content, Penguin was targeting, for the most part, poor links.

The question for you as a blogger or website owner is this: how do you recover and thrive in this new SEO landscape? What are some of the link-building tactics you should engage in to capitalize on these changes?

This guide will help you answer those questions…and more[click to continue…]

15 Little Life Experiments That Will Change Your Life

life hacks

I test every little thing in my business… from call-to-action buttons, headlines and pricing plans to even my design colors. I can confidently say that over the last five years, I have made a few extra million dollars because of testing.

But there is one big issue!

Over the years, I’ve optimized my business through testing, but I haven’t optimized my personal life. What I discovered, just like business, you can optimize yourself so that you can do things like wake up earlier, have better relationships, work out more effectively and even make more money.

Just like testing in business, before you start fine-tuning yourself, it’s best to learn from other people’s experiences. So my buddy Ramit Sethi interviewed me and 14 other people to come up with some ways you can optimize your personal life.

Here are 15 little life experiments that will change your life[click to continue…]

How to Make Your Site Insanely Fast

second clock

No matter how beautiful your site is, your website page speed is critical to success. Not only do faster load times help boost search engine rankings, but 40% of people will abandon a site if it takes longer than three seconds to load. To make matters worse, every extra second your site takes to load will cause a 7% decrease in your conversion rate.

So, how do you minimize your load times to maximize your revenue?

Well, I’ve used the techniques below to optimize Quick Sprout, and I’ve improved my load time by five seconds. Results, of course, vary, but if you follow the techniques below, you can expect anywhere from four to six seconds in time savings.  [click to continue…]

75 Tips to Manage Your Social Media Efforts in 2012

social media drawings

With all of Google’s post-Penguin focus on natural link building and increasingly more weight given to social performance by the company’s algorithms, it’s clear that social media marketing should be a priority for every business operating online these days.

However, when it comes to social networking, there’s a right way and a wrong way to go about promoting your business. Take a look at the following tips to see what’s working in 2012 and which outdated social media marketing tactics should be avoided at all costs!
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The Definitive Guide to Increase Rankings with These 4 Content Freshness Tips

Freshness is one of the more recent factors that Google has added to its algorithm in the last couple of years. In fact, the Caffeine web indexing system was meant to help it find and identify fresh content among the massive amount of stuff that gets published every day…an impact that affected 6-10% of searches.

Let me show you what this looks like in practice.

Take the US Open. Search for US Open and you’ll see these results:

us open

The top news query is only 16 minutes old. The next one is one hour old. More importantly, the scores from the latest games are at the very top, which is Google’s way of trying to guess semantically what the user wants.

But not every piece of content published needs the relevancy that a good freshness score can deliver. Here are some examples of content that could benefit from the freshness score:

  • Current news – Whether it’s a riot in Syria or the bailout of a country, you want the most relevant and the freshest piece of content out there. This means the most relevant content could be less than ten minutes old even though it is not the most authoritative.
  • Seasonal or bi-annual events – These events include elections or the US Open – events that occur periodically but predictably. Before Caffeine, you might have searched for elections and gotten results from four years ago when you wanted today’s news.
  • Practical, but aged content – Some content is really practical but old, and so Google wanted a way to evaluate competing pieces of content based on freshness. Recipes and historical stories are really relevant even if they were written two years ago.

More than likely, you will fall into that last category…useful, but old content. So, let me tell you how to reach the top of the rankings by increasing the freshness of your current content.
  [click to continue…]