Archives for August 2012

Play the man, not the odds

play the man

If you ever played poker, you’ve probably heard the term “play the man, not the odds”. Well, that saying also works in business. Let me explain…

Would you rather use logic or emotions to win a deal? Logic, right? To some extent you are right, but logic won’t get you the best deal. If you want to come on top in a deal, you need to use both logic and emotions.

Over the last 10 years, I went from being able to close four-figure deals to being able to close seven-figure deals. It took me a long time because no one taught me to play the man (using emotions) instead of playing the odds (using logic).

Here is a step by step approach that will help you to play the man and not the odds:  [click to continue…]

How to manipulate the law of supply and demand…and make a lot more money

According to basic economic principles, the price of your product or service is determined by supply and demand. This is an unfortunate fact that many of us try to deny, but the science is there:

supply and demand

Supply and Demand:

  • P – price
  • Q – quantity of goods
  • S – supply
  • D – demand

The four basic laws of supply and demand are:

  1. If demand increases and supply remains unchanged, then it leads to higher equilibrium price and higher quantity.
  2. If demand decreases and supply remains unchanged, then it leads to lower equilibrium price and lower quantity.
  3. If supply increases and demand remains unchanged, then it leads to lower equilibrium price and higher quantity.
  4. If supply decreases and demand remains unchanged, then it leads to higher equilibrium price and lower quantity.

I am not sure about you, but I don’t like these economic principles. I don’t believe they are true, and neither should you…unless you want them to be true for you. If you’re willing to think and act strategically, you can easily manipulate the laws of supply and demand. It should be surprising to learn, however, that by manipulating the laws of supply and demand, you can make more profit in less time and with far fewer headaches.

Manipulating supply and demand is actually not difficult since there are only two variables involved: supply and demand. If you’re able to gain control over these two variables, you will be able to gain control of your pricing and profit margin. Over the past 3 1/2 years, I’ve become a serious student of learning how to defy the Law of Supply & Demand, and the results have been staggering. Our average price of a website has gone from less than $1,000 to now over $4,000, and our margins have gone from less than 10% to routinely in the 30% to 40% range, all as a result of the lessons I’ve learned.

Organize your money making ideas in one place across all the document apps you use.

  [click to continue…]

Stop Creating Explainer Videos, You’re Doing It All Wrong!

Have you ever wanted to make an explainer video? You know, one of those animated videos that explains what your product or service does and why people ought to buy it? You see them everywhere… and companies are using them to explain what their product or service is in hopes that it will boost their conversion rate.

We use the video above on the Crazy Egg homepage, and it works so well that the video drives an extra $21,000 a month in new income.

So, why not to create one of these explainer videos for you site? If it works for Crazy Egg, Dropbox, and even hosting companies, it must work for you, right?

The reality is most explainer videos won’t boost your conversion rate or make you more money.  It isn’t because the idea sucks, but it’s because you are likely to take the wrong approach to making the video.

Here’s how you can create an explainer video that’ll convert:  [click to continue…]

Do Business Like A Drug Dealer

drug dealers

Did you know that the illegal drug market is a 2.5-trillion dollar industry? That’s right: it’s not a billion dollar industry. It’s a trillion dollar industry.

I know what you are thinking, “Drug dealing is illegal”. Although you are correct, it doesn’t mean you can’t learn a few things from it because it didn’t get to be this big of an industry out of sheer luck.

Here are 7 things you can learn from a drug dealer:  [click to continue…]

5 Rules Every SEO Should Live By

5 seo rules

You might have noticed in the last year a lot of talk about SEO algorithms, the responsibility of the SEO and the fact that the role has changed over the years due to constant changes in search algorithms.

That’s left a lot of companies and SEOs wondering what they should be doing and focusing on exactly. In other words, people are asking what really defines good SEO and what is really important.

To help you answer that question, I want to share with you the 5 rules I live by when I do SEO. If you follow these rules, you’ll continually do well in the world of SEO.

Here are the rules that help me rank my sites:  [click to continue…]