Archives for July 2012

4 Steps to Making Your Search Listings Stand Out on Google

Do you want more click-throughs on your search listings? You can achieve a higher click-through rate (CTR) that drives more qualified traffic to your website by using this one tactic: increasing the size of your Search Engine Results Pages (SERP) listing.

Most SERP listings look like this:

google serps

Competition in SERPs is stiff, especially since Google has rolled out so many changes to its algorithms. These changes push down organic results in favor of images, videos, local searches and ads, so a standard listing like the one above won’t do anymore.

You need to supersize that listing. Here are the 4 steps that will help you do that.  [click to continue…]

7 Hard Hitting Ways to Grow Your YouTube Audience

youtube

Here are some crazy statistics about YouTube: over 800 million people visit YouTube once a month, 72 hours worth of videos are uploaded every day, and, in 2011, YouTube had 1 trillion views.

But the really crazy thing is that those numbers are about to get bigger. A recent eMarketer study said that online videos will grow as much as 55% in 2012.

This is a huge opportunity for content marketers to tap into. But just setting up a YouTube account, recording some videos and uploading them isn’t enough to get people to subscribe and follow you on YouTube.

You need some hard-hitting strategies that will draw people in and convince them that you are somebody to watch and follow. Let me show you 7 strategies that will help you boost your YouTube subscriber count today.
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15 Things I Wish I’d Known Before Starting My First Company

business knowledge

From a very young age, I loved the idea of starting a business. It helps that I grew up in a family full of entrepreneurs, so there’s no surprise that I launched my first company while I was in high school.

Since then, I’ve launched several businesses. Some succeeded, but most failed. While I made and lost a lot of money, each success or failure always led me to learn something new.

So, looking back over my career, I’ve compiled 15 things I wish I’d known before I started my first business. Here they are:  [click to continue…]

100 Lessons Learned from 10 Years of SEO

sujan patel

This June marks my tenth year in SEO, which means that I’ve gone through dozens of different algorithm changes and implemented SEO techniques on hundreds of websites across various market verticals.

I’ve worked both in-house and at agencies, but all this experience doesn’t mean that I’ve got the final answer on what works and what doesn’t work when it comes to SEO. In fact, I’ve made tons of mistakes along the way…and today, I wanted to share with you some of the lessons I’ve learned throughout my career.

The following lessons are all based on my own experiences and screw-ups. They aren’t just related to SEO, but to my life, business and entrepreneurial pursuits in general as well. I hope you find them useful when it comes to avoiding the same mistakes I’ve made in the past!
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A Quick and Dirty Guide to Winning New Customers with Hyperlocal Search

9 out of 10 mobile

In the past, hyperlocal search referred to getting local information on demand from your PC. You searched from your desktop or laptop, and local results for news and deals came up.

These days hyperlocal search has gone one step further. You can get that information from anywhere with your mobile phone. And this way of getting information and shopping is hotter than ever.

Here are some stats to prove that:

There’s no denying it: getting your website mobile-ready and geared to deliver local results is as important as ever.

Of course, this means you will have to do things like build a mobile site, optimize it for mobile search, create a mobile-only AdWords campaign, engage the click-to-call function and create a mobile-specific keyword list.

That might sound like a tall order, but this guide will show you step by step what you need to do. By the end of it, you’ll see it’s not really that hard.

So, let’s get stared:
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