Archives for June 2012

5 Ways to Improve Your Contact Form Conversion Rate

contact form

Contact forms are the rubicon for interactions between your company and the outside world. While there are many interaction points and forms on a site (from user account pages, e-commerce checkout flows, etc.), the contact form is the place where users come to connect directly with you. Improving the conversion rate of your contact form can mean big things for your business.

Think of all of the different use cases for your contact form: a superstar employee looking for a job, a potential game-changing partnership inquiry, a new business opportunity or a customer service question that can turn a user with a poor experience into a lifelong advocate. With all that is riding on your contact form, don’t you think it’s worth spending the time to make it an experience that works? No matter your use case, an easy contact experience shows users that you care about them.

So, in that spirit, I’ve assembled five tips to help you increase the number of people filling out your contact form:  [click to continue…]

How to Build Brand Advocates through Social Media Marketing

happy customers

Social media is now a major part of most businesses’ marketing plans. It drives much traffic, builds brand awareness and even creates sales. Some companies like Comcast have even found it to be an effective customer service tool.

But an often neglected side of social media is its great ability to build promoters and brand advocates. These are basically volunteer marketing reps that are writing, sharing and building awareness about your business on social media…and the best part is, they are doing it for free.

Think about it: finding, encouraging and rewarding about 20 or more brand advocates for your business is like hiring a small army of PR people for pennies on the dollar.

It could truly be the difference between obscurity and fame for you. So, let me show you the steps you need to take in order to create and cultivate these brand advocates.  [click to continue…]

A Cheat Sheet for Building High Ranking Authority…Without Cheating

seo authority

First, let’s define authority: domain authority is the likelihood of a single domain to rank well. The higher the rank, the higher the authority of the site, and vice versa.

You can also talk about individual page authority. This is simply how well a page ranks on search engines. A page that ranks well has a lot of authority.

So, the key goal for you as an SEO, website owner or blogger is to increase that authority on both the domain and the page. Making that happen isn’t really that hard as long as you do four things very well:  [click to continue…]

Sales 101: Change their mood, not their mind

sales 101

The interesting thing about sales is that it is very similar to being in a relationship. Closing a sale, in many cases, is like winning a fight with your significant other.

When you get into a fight with your wife, husband, girlfriend or boyfriend, what do you do? You try to prove that you are right and they are wrong, right?

When you try to prove your points, I bet you use logic to show that you are right. At the end of the day, however, you know that it isn’t really going work. “Why?” You may ask. Well, it’s because the other party is emotionally stuck on the notion that they are right and you are wrong.

So, how do you win a battle with your significant other? The reality is you don’t try to win. As long as the other party feels that they have won and you still get the outcome you are looking for, it doesn’t matter. The best way to get the outcome you are looking for is to change the other person’s mood, typically by making him or her happy. If someone is happy, he or she is more likely to give you what you want.

Now, let’s dive into how you do this from a sales perspective.  [click to continue…]

5 Ways to Get Your Infographic to Go Viral

infographics going viral

When you hear someone mention infographics, you usually hear the word “viral” in the same sentence.

The idea is that great infographics just go viral. What a lot of people don’t tell you, however, is how to get them to go viral.

You could spend months creating the most awesome infographic, but if no one knows that it exists, then you’ve wasted your time. You actually have to share it for it to do well. But unless you have the following of a Lady Gaga or Justin Bieber, a couple of tweets, an email or a blog post are not going to do the trick.

You need to bring out the big guns. Let me show you how it’s done:  [click to continue…]