Archives for April 2012

6 Ways to Generate More Traffic out of Your Images

image seo marketing

There is nothing worse than waiting for a page to load. As a user, you probably get impatient waiting any length of time. And if it’s your site that is taking long to download, understand that for every additional second of download time, you lose 7% of your conversions!

Naturally, you would want to strip anything from your website that isn’t necessary…such as images, right?

But here’s the issue: images are very important these days, especially for blog posts. Images explain complex information; they are easier to consume; and they generate more social media shares than posts without images.

In addition to that, images can drive a lot of traffic to your site from search engines. And, according to this Poynter eyetracking study, when people are at your site, they will look at the images before the text.

The question is…are your images optimized for search, speed and social media? In other words, are they helping your site or hurting it?

The following 6 tactics will help you optimize your images so they can bring more traffic to your site…and keep that traffic there.  [click to continue…]

The Secret to Getting Highly Targeted Traffic from StumbleUpon

Since late 2010, StumbleUpon has been one of the top sources of social media traffic in the US, even surpassing Faceboook as a referrer.

In fact, using StumbleUpon to drive traffic to your site can produce some amazing results. According to Shell Harris, StumbleUpon basically built her website TopTenz. Here are some of her stumble numbers that she shared:

stumbleupon

That’s huge traffic, and it can create some pretty lucrative income stream. The only problem is that traffic isn’t very targeted, and your conversion rates may suck.

I don’t know about you, but I’d rather have a modest stream of traffic but high conversion rates rather than high traffic stream and low conversion rates.

Let’s look at how you can get a high-quality traffic stream from StumbleUpon.  [click to continue…]

8 Marketing Lessons from RIM’s Slow Death

blackberry

It’s hard to believe that just a few years ago, Research In Motion (RIM) was the smartphone leader. Now the joke is that there is nothing smart about a BlackBerry.

It’s also hard to believe that so-called “crackberry users” are now giving up their beloved phones for an Android or an iPhone device.

What happened?

A lot, in fact, has happened that allowed RIM to lose its grip on its market. You can learn a few marketing lessons from RIM’s failure that you can apply to your business to keep you and your business growing.

Here are 8:  [click to continue…]

7 Link Building Mistakes You Ought to Avoid

seo links

If you were looking at your Google Analytics around the dates of March 21-23, then there is a good chance you saw some changes to your site…

Like a 10% to 30% drop in traffic.

It could be on sites you were working on…or sites you hadn’t even touched. Some speculated that the long-term search was being affected with keywords disappearing in the Google Suggestions.

In fact, what happened was Google rolled out a fresh update of Panda in February…and then another one in March.

Some significant changes have been made through those updates that can affect your link-building strategy. So, let’s explore those and other changes to help you maintain, if not increase, your rankings.  [click to continue…]

10 Lessons Seth Godin Can Teach You About Blogging

seth godin

Ever since I started in business, I’ve loved Seth Godin. He’s a brilliant marketer and a great writer. In fact, he runs one of the most popular blogs.

Over the years, I’ve read many of Seth’s books, listened to his interviews and have even seen him speak on a number of occasions.

While many people view him as “America’s greatest marketer,” there is a lot to learn from him about blogging.

Let’s explore 10 of those lessons:  [click to continue…]