Archives for February 2012

The 3-Step Secret to More Quality Links in Less Time

link building steps

Ever wish there was a way you could speed up the link building process?

I mean, wouldn’t it be nice if you could hunt down hundreds of possible links, evaluate them, and then ask for those links automatically?

Unfortunately, it’s a process that really needs a human at the steering wheel. And that’s something you can’t automate.

Trust me…I’ve spent years and over a hundred thousand dollars trying to figure out ways to make the process more efficient. Whether it was through programming an automation tool or hiring someone else to do the work for me, I tried just about everything I could think of.

There really is just no easy way.

But over the years, I’ve learned quite a bit by trial and error. I also learned from other SEO experts in the space how to make the process more efficient without compromising quality.

Here are the 3 steps you can take to get more quality links in less time:  [click to continue…]

8 Simple SEO Tricks That’ll Help You Rank Above the Fold and Increase Your CTR

When it comes to on-page optimization and increasing your conversion rates, you have to place the important things above the fold.

But being above the fold is not just for on-page optimization. You also need to be above the fold when it comes to search engine results.

People don’t scroll, and they are used to clicking on the first result they see, which usually means the top three search results. The site at the number one position can get nearly 35% of all the clicks.

seo ctrs

As you can see, the second position gets just 12% while the third gets 9.5%, and it trickles down to 2.2% for the tenth position.

It’s important to rank high…but ranking high alone is not enough. You also have to make your link irresistible.

Here’s what you need to do.  [click to continue…]

An Advanced Guide to an Effective SEO Commenting Strategy

seo comment

Leaving comments on blogs is an old-school search engine optimization techniquebut is it still effective in this social media world, where most of the conversation has moved off the blogs and onto Facebook or Twitter?

The answer is yes!

More than ever, leaving comments on blogs is a good strategy for building up your social web influence, improving your SEO efforts and driving more business your way.

That’s why I wanted to share with you some of the things that I’ve learned about commenting, SEO and the social web over the last year and how you can leverage them.  [click to continue…]

Design is Marketing

design is marketing

Everywhere you turn, people are talking about design. It’s been hailed as the core ingredient to the success of everything from ad campaigns to products to entire companies. In this post, we’ll look at how to design for the success of your website or your web app. Examples like Jack Dorsey calling every employee at Square a designer to Airbnb fixing an inefficient market through design make it clear that design makes a difference.

We can thank Steve Jobs (among many others) for this design-focused renaissance. He trained consumers to expect things that not only look great but are also designed to “make sense.” He strived to create experiences that are, in his words, “magical.” Great design makes products more useful, allowing the user to be more effective, leading to greater satisfaction and, frankly, happiness.

This market expectation means that design is no longer optional; it is required for success. Take a look at Airbnb and compare it to VRBO. In today’s design-minded culture, your product can be easily disrupted or ignored without a thoughtful design.

When it comes to designing for the web, there are core actions you want users to take. You may want them to sign up, download something, buy something, subscribe or share your site with their friends. Each action can be optimized through design that meets the user’s needs. Here’s how:  [click to continue…]

10 Ways to Get More Traffic, Attention and Higher Rankings Through Social Sharing

social sharing

When it comes to getting more traffic, attention and higher rankings, there is one concept that is starting to have a huge impact on those goals.

And that is Increasing the number of shares your content gets across social media.

That means if you write a post that gets 500 tweets, 100 likes and 40 +1s…and you do that consistently…you are bound to grow your traffic and your search engine rankings.

So, how do you get people to share you content across the social web? Here are 10 ways to do it:  [click to continue…]