Archives for January 2012

100 Ways to Become a Twitter Power User

twitter

CNNFortune reported 100 million Twitter users log in to use the app at least once a month. Half of those, 50 million, log in every day. About 55% check in on mobile devices, while about 40% just check in without actually tweeting.

Those numbers are huge for anyone who’s marketing online. But that’s not all.

Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals.

But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So, here are 100 proven tips to help you do just that.

To make it easier for you to follow along, I’ve broken them up into 10 sections, each containing 10 tips.  [click to continue…]

How to Become the Person Everyone Wants to Interview

microphone

Let’s face it, you always experience a little envy when you see or hear people on television and radio. You wish it was you…In fact, you’ve been working so hard you know that it should be you. But when will your time come?

The sad part is, you know that when your clients see one of your competitors on television or a podcast and don’t see you, they often wonder if they should go with that other person instead.

You need to establish yourself as an expert, and getting interviewed by radio, podcast or TV hosts can help you do just that. So, here is how you can help speed up the process by positioning yourself as a subject matter expert.  [click to continue…]

How to Design Your Blog for Awesome SEO

seo web design

Did you know that building a beautifully-designed website can be just as important to search engine rankings as site architecture and knocking out high-quality content?

It’s true.

But what exactly should you pay attention to? To help you, I’ve put together a list of ten elements for good blog design that are also proven to help your search engine rankings.  [click to continue…]

6 Branding Approaches They Forgot to Teach You in Business School

brands

Do you have all the basics of branding in place, but you are still struggling to create even a dent in your competitor’s market share?

Most companies don’t get branding. And for the ones that do, it’s often not enough. But if you don’t figure out how to climb out of the clutter and ahead of your competition, your company will fail.

So, what can you do? Study the following six companies and the branding lessons they learned as they overcame the obstacles in their markets.  [click to continue…]

6 Business Lessons You Can Learn from the Rise of Dropbox

dropbox

You can’t go very far without running into Drew Houston’s company Dropbox. It is considered one of the hottest tech companies, and its rise since 2006 can teach you a lot about marketing and business.

Let’s take a look at six lessons you can learn from the rise of Dropbox.  [click to continue…]