Archives for December 2011

5 Steps to a Better SEO Strategy

web traffic seo

When most people talk about search engine optimization, they make it sound like you just need to do a little keyword research, get some links coming to your site, and boom! – you have traffic.

But having a great search engine optimization strategy goes beyond the basics. It actually starts from the very beginning.

While there is a lot of advice out there, most of it misses some, if not all, of the steps I’m going to share with you.
  [click to continue…]

4 Ways to Grow Your Business with Marketing Automation

like

If you run a business, then no doubt you use tools designed to automate your marketing efforts…whether it’s email autoresponders to nurture leads or analytics to measure your success.

Having automation systems in place allows you to increase your customer size without having to grow your employee base. But are you really getting the most out of it? Or are you leaving money on the table?

If you want to increase your ROI, then implement the following 4 marketing automation ideas:  [click to continue…]

5 Reasons Why You Can’t Make Your Email Marketing Work (and How To Fix It)

email

Email newsletters are one of the greatest ways to monetize your social media efforts. But it’s really easy to make mistakes too.

Would you like to know how to build a great email newsletter list without making the common mistakes that can ruin your reputation and cost you money? If so, read on to learn how to avoid these 5 mistakes.
  [click to continue…]

How to Create a Jaw Dropping Social Media Strategy in 5 Steps

social media bird

Social media is not a campaign. It’s a channel. It’s a means to an end, not an end in itself. That means your social media networks should be part of a larger marketing plan.

That being said, you still need a set of goals to guide your individual social media efforts. Like most marketing plans, social media channels need to go through the following five goals in order to produce the kind of results that are truly profitable.  [click to continue…]

10 SEO Trends You Can’t Ignore If You Want High Rankings

seo trends

The age of SEO being simple is over. Your responsibilities have been massively upgraded by a flood of new SEO trends. So, how do you keep up?

I thought I’d give you what I see as the ten most important changes you should not ignore if you want high rankings, hopefully allowing you to keep up with this fast-paced SEO world.
  [click to continue…]