Archives for September 2011

What Being an Advisor to 17 Companies Taught Me

advisor

I have been an advisor to seventeen companies to-date. Sixteen of these advisory positions were obtained three to five years ago, and I added one more in the last year. Over time, I dropped a decent number of these advisory positions, but before I get into that, let me first explain what being an “advisor” is.

Companies can grant stock options to individuals who aren’t employees. The stock options usually vest over a period of three or four years. In exchange for the stock, you have to help the company out with whatever they need.

If the company does well, the stock options will be worth a lot, and you will have made more money in the long run than if you just asked for cash up front for your advice. On the flip side, if the company fails, your stock is worth zero dollars, and you don’t get anything for your time.

In my case, companies would ask me for marketing help, and instead of paying me cash for my advice, they would offer me stock options. By doing this seventeen times, here is what I learned:  [click to continue…]

7 Lessons Learned From Running a Consulting Company

mad men

Although I don’t do much consulting these days, I used to run a consulting company. It was an Internet marketing agency that helped small and large brands like GM, HP, Samsung, Viacom and AOL boost their traffic through search engine optimization and social media marketing.

I did it for around six years, and boy did I make a lot of mistakes. Running a consulting company is tough, and sadly it’s a lot less sexy than it seems.

Find client proposals, reports and deliverables in 3 clicks or less.

Here are 7 lessons I learned from running a consulting company:  [click to continue…]

7 Common Sales Mistakes, and How to Avoid Them

always be closing

Do you want to get good at sales? Because if you do, there is a lot of money to be made. But before I can teach you how to sell, first I need to teach you what not to do.

If you want to make money through selling, you don’t have to be a great sales person. You just need to avoid these common mistakes:  [click to continue…]

Why You Should Dress to Impress: The ROI of Fashion

neil patel boss

Think it really matters how you dress? If you’re a good person overall, shouldn’t people realize it and not judge you based on your threads?

I hate to be the bearer of bad news, but people judge you based on the clothes you wear. I don’t care if you’re walking down the street or sitting in a business meeting; people are constantly looking at what you’re wearing.

Over the past 10 years, I’ve dressed like a bum, worn decent clothes, and dressed like a boss. I must admit, there is a huge ROI in wearing nice clothes, especially in the business world[click to continue…]

21 Big Marketing Ideas for Small Marketing Budgets

big idea

Are you trying to market your company online? Who isn’t, right? But do you know how to market your company online without spending much money?

If you don’t have a lot of cash and you are trying to market your company online, don’t worry as other companies have been able to succeed without spending much money on marketing. To prove it, not only will I share 21 big marketing ideas that don’t cost a lot of money, but I will also give you examples of companies who have succeeded using each tactic.
  [click to continue…]