Archives for May 2010

What I Learned about You through KISSinsights

Disclaimer: I am the co-founder of KISSinsights.

Over the past few months, you’ve probably seen little pop-up questions at the bottom right corner of Quick Sprout. And if you haven’t, here is what they look like:

kissinsights question

By asking you questions through this online survey tool, I’ve learned a ton of things about you.

You love Quick Sprout

how disappointed kissinsights

As you can see, when I asked you how disappointed you would be if Quick Sprout no longer existed, 81.7% of you said that you would be very or somewhat disappointed. Although I already knew that the majority of you would be disappointed, I didn’t know why 18.3% of you didn’t love Quick Sprout.

One thing I learned by asking this question is that the information I am writing on is too vague.

Dude all of the stuff you teach is not applicable to all small businesses, very vague and non-specific advice. I learn more from what you DO than what you say lol.

If I wrote more detailed blog posts, Quick Sprout would be much more popular. So, from now on, one of my goals will be to write less vague content.  [click to continue…]

Do Business Like a Prostitute

prostitution

I know prostitution is illegal, but that doesn’t mean we can’t talk about it. As you probably already know, it is considered to be the oldest business in the world. Because it has been around for such a long time, the profession has been optimized to the degree that you can actually learn a few things from it.

Location is everything

You don’t see prostitutes standing on every street corner, right? Of course not. It’s because not all locations are good for business. It’s the same reason why you don’t see a gas station or a McDonald’s on every block.

You need to figure out where your ideal clients are and try to place your business in the center of that. Even if you are a web-based business, location is still important because your customers don’t live inside a computer. Remember, they are actual people.

Location doesn’t have to have latitude and longitude coordinates either. It could be your search engine rankings on Google or an advertisement on an industry website.

Whatever it may be, just make sure your business is in the best location.  [click to continue…]