Do you know the biggest networking mistake that you could possibly make? No it is not being shy, but it is actually ignoring the little guy. At every conference I have been to in the last few years I constantly see well-known people brush off the little guy.
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This could be because they might not be well known or that they have little to no money, but the reality is there is a lot of value in them. You usually will not see the value out of these individuals right away, but over time you will.
For example, I was at a conference a few months ago where one individual who had no money needed marketing advice and was looking for free help. He chased down a few of the top marketers and no one wanted to help him out for free, but I decided to do so. After helping him for a few hours he became an evangelist and started going around telling people how great I was. And to make a long story short, one of the individuals he talked me up to ended up becoming a client that consistently spends 75k a month with my marketing firm.
Now in most cases when I help out people for free I usually don’t make money because of them, but that one rare occurrence can make it worth helping out people for free. So the next time you see a little guy, help them out. If you don’t, sooner or later you will make a big mistake.
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