Now You Can Be Selfish By Helping Others

help others

Have you noticed that some people only do things if it benefits them some way or another? There is actually nothing wrong with this, and it is natural for you to do what’s in your best interest. This might sound bad, but when you are helping someone, you gain more benefit than the individual you are helping.

Just for a second, think about all the well-known people in the world. Other than outliers, such as movies stars and other celebrities, many normal people are well-known because they helped other people. You can get tons of free press for doing things for free, and, more importantly, you brand yourself as an expert. For example, I have helped 21 of the Technorati top 100 blogs become more popular. Because of this, many people think of me as an expert marketer, which, in return, has made me a decent chunk of change.

Also, think of this from a PR perspective. As my publicist says:

“When doing an interview with a magazine or newspaper, it is better to talk about others than it is to talk about yourself.”

By talking about people you helped, you will attract the interest of the readers of these magazines. They will be amazed and contact you to do the same for them.

The possibilities to help other people are endless. Doing things like volunteering your time at a local school, soup kitchen, or even hospital can do wonders for your brand. You’ll never know who else will be there and all the potential networking opportunities that may come up when helping others.

So if you want to be selfish, go out there and start helping others.

P.S. If you want more tips on how helping others can benefit you, check this out.


  1. Neil, you’re totally right. I just saw (and blogged about) an amazing example of this recently.

  2. Jonathan Fields :


    Even the Dalai Lama agrees with you on this one, sharing that it’s better to help people driven by the belief that karma will bring that good energy back your way than to not help at all, since the net effect is more kindness in the world.

    I actually just posted a pretty giant article called “Karma Capitalism” last week on my blog that gets into using this very concept as a strategic means of building business, with a bunch of on and off-line biz case-studies.

    Here’s a link:

    Thanks for the great post!


    • Even if someone doesn’t follow/believe Buddhism in the mystical sense, I think it stands to reason that Karma works in general (but obviously not guaranteed). It is a good practice to live by.

  3. Aditya Kumar Singh :

    Building relationships at personal level with as many people as possible is what you emphasize and what i believe works best when it comes to personal branding.

    Helping others does add to create respect in their eyes for us and what i notice is that, when we help someone, it creates a positive respectful attitude in his mind, and probably thats pay back quickly. Somewhere that person will certainly praise us infront of other people he talks with, among his school friends, mentioning our names on some forums etc. all adding to our own popularity.

    Great Post Neil 🙂

  4. Who needs my help? 🙂

    I’ll gladly help anyone.

  5. Amrit Hallan - HowToPlaza :

    Even if the help you provide doesn’t have a direct bearing, somewhere it is going to come back to you in some form.

  6. Vijay Teach Me $$ :

    Hi Neil,
    Very well said and understood by you that some selfishness in a good karam is a good approach.


  7. Good post Neil, I just blogged about the significance of belonging to a community – and have come to the same conclusions. You help others not just because it’s the right thing to do, but because some day it may be you that needs the help.

  8. Very smart neil. Showing what you can do by helping others, promotes your personal brand ; )

  9. Vik Dulat - Making Money the Easy Way :

    This is so true. I will try to do the same on a daily basis and see if it works out 🙂

  10. and of course there’s nothing wrong with a some random acts of kindness

  11. Without a doubt, helping people can definitely benefit you. I joined webmaster forums many years ago and just gave advice freely and because I enjoyed helping people. So many opportunities and rewards have come because of it — and they were all unexpected.

  12. Neil,

    I have to agree with you about the positive benefits of sharing with others. Last year, I started a UNIX HOWTO blog and Google noticed it. They had one of their technical recruiters contact me and she queried me about the possibility of working at Mountain View. I talked to her for about a month regarding the possibility. But at the end of the day, I was content with my current employer and situation. However, she said if I decided to return to the states, give her a buzz. But you’re right, sharing definitely opens the door for networking opportunities.


    • Congrats on your Google offer. By offering tips on your blog you are much more likely to get a job compared to the thousands of people who submitted a resume and don’t standout.

      • Agreed. There’s no guarantee they would have hired me but at least they solicited me so I had a fighting chance.

        If I had gone to them directly, I believe, it would have been the “bit bucket” for my resume.

        Good post.

  13. Gregory E. Pilling :

    Christina Comaford-Lynch actually wrote a big section in her new book about this exact thing… how helping others can actually benefit you even more. It’s a great book, definitely worth a read. It’s called “Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality” Check it out on Amazon or in your local bookstore.

  14. Nice one. Infact, I just blogged about a similar topic “Is there Room for Sentiment in Business?”. While some business gurus say a resounding NO – i differ. Our posts have positive synergies that need to spread and “pay it forward”. great stuff!

  15. Yes
    The truth is truth if we help others we get good things back.
    I can say in “”Its a way of making Top Quality of image on front of people””

  16. Motorcycles for sale :

    I agree that making sure you are happy, whether you’re being selfish or not, is beneficial to those around you. The happier you are, the more you are able to give.

    Research has shown that no matter how individualistic we are, we all need community and connection to be content and happy in life. There is a loneliness epidemic today and part of it is due to our recent extreme ‘individualistic’ society.

  17. free PR site :

    Actually most of the people does something for the others to feel better. I think it’s our human nature and we can’t help it so we shouldn’t worry about it. The act of helping is what counts after all. And as for the people who help because they have something to gain it may be worse but as long as both sides are happy I’d say it’s ok.

  18. another way of seeing it it to think of the sun, it always gives, light, energy, but it never loses

  19. Hello Neil,

    I think there is nothing wrong if you got any benefit by doing helping other, In fact it really good because you and other people will happy by doing same.

  20. shapes for kids :

    What a sweet post! It is true… what goes around comes around… the big karma law… 🙂

  21. Very true. Helping others is like helping yourself. There is a very good quote for the same :

    “There is no exercise better for the heart than reaching down and lifting people up.”

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