How to Effectively Brand Yourself through Blogs


Blogs are something we all read on a regular basis, but how many of you actually use them to brand yourselves? There is nothing wrong with just reading them for news or entertainment, but why not take it a step further and leverage them to brand yourself?

Download this cheat sheet to learn how to effectively brand yourself through blogs.

When you are reading blogs and you read something that you could potentially comment on, make sure you do so. You can disagree with the blog post, agree with it or even extend on the content, either way you should have something valuable to say or add. By doing this more people will get to know you and you’ll start building up your brand on the web.

If you have a website or a blog this tactic can be more effective because others that read your comments tend to click through to your website. If you don’t have a blog or website this should not stop you from commenting because you can easily create a user profile on sites like MyBlogLog and link your comments to that. This way if someone likes your comment they can visit your MyBlogLog profile and contact you through there.

Another way to brand yourself through blogs is to create your own. If you already have your own blog you are ahead of the game, but if you don’t you may want to check out WordPress or Movable Type. Once you have your blog setup and you are ready to go here is what you should do to brand yourself:

  1. Start blogging on what you are very familiar with. If you are an expert on cars and if you want to brand yourself as a car expert than you should be blogging about cars.
  2. Participate in the major conversations that go on in your industry. When you chime in don’t just repeat what everyone else is saying, but add to it and give a unique perspective. I know this can be difficult to do, but as they say “There is no such thing as a free lunch.”
  3. Blogging isn’t like writing for newspapers; you can be quite a bit more opinionated. Take a stance and also take calculated risks because it will draw more hype compared to being wishy-washy about a topic.

When doing these three things keep in mind that you need to provide some sort of benefit to whoever is reading your content. If you can help them by providing in-depth information that they can use then you will brand yourself as an expert. If you just provide the same repetitive information that everyone else is providing then you will be seen as just another Average Joe.

Leveraging blogs isn’t the quickest way to brand yourself but it is very effective. If you comment on blogs as well as write on your own blog you can brand yourself throughout the web as an expert. After a while you will notice that offline media will start picking you up. The key is to be persistent and patient because you won’t see great results in a few weeks; it takes months if not a year or two.

P.S. If you want to learn more ways to brand yourself through blogging, you should check this out.


  1. Neil Patel :

    Matt, thanks for the kind words.

    • Xavier Major :

      Is it weird that I’m going through these old posts, great content from 2007 still relevant today I just helped a client by using this article.

      • I agree Xavier. I was actually shocked to find out that the article as published in 2007 and still so relevant.

        Great post Neil.

    • I agree that blogging can be a great place for conversations to happen! Blogging is a great way to help companies build their personal brand. You make a good point about making sure your blog content is relevant. If blogs don’t resonate with your audience then it will be hard to maintain an engaged audience/following. Posting about timely events related to your company and their community involvement is another great way to gain readers and grow brand personality. An example of this:

  2. Frederick Townes :

    Great stuff Neil. It’s nice to see someone focus on these topics in a straight-forward way. Keep it coming!

  3. Last night I listened to the podcast StartupNation. They were interviewing the founder of In the interview he was asked how got the sight to rapidly grow in popularity. Turns out that he used the exact same method you are talking about in this post. Good ol’ PR. Get out there and talk/comment. Excellent Article…Thanks!

  4. The Dead Artist :

    I’ve been thinking about this stuff recently too. Many thanks for an interesting and helpful post. Good luck with you new blog. I can assure you that it will go very well. I know, I’ve asked some people on my side of the fence and they know about these things.

    Warm regards.

  5. Pete Szekely :

    Good stuff! Blogging allows us all to express ourselves and share a piece of ourselves with the world.

  6. Blogging is the most simple way to express personal opinions about something that is interreting us.
    But, writing an opinion that can give something new to readers is not an easy thing…
    That’s the real question…I think!
    There’s thousand of blogs that are saying similar thing about same news…so “don’t just repeat what everyone else is saying, but add to it and give a unique perspective”

  7. One great aspect of blogging is that you can essentially manage your own PR campaign by writing content for others in the form of guest posts.

    It’s an effective and simple way to get “linked-in” to a certain community online and really reach a large audience.

  8. The best blog template by far. Great job.

  9. If you’re in the land of free-agent nation, then you’ll understand what Tom Peters said about Brand-YOU! Sooner or later, you will see a human exchange, where people will price you based on your BRAND value. Something like how a stock exchange reflects the price of a Company’s shares. Branding is without doubt important… this post reinforces that fact!

  10. KindAndThoughtful :

    I just discovered your blog today. What a great resource!

    Thanks for all the advice. It was very helpful!

  11. Just found your blog via Shoe’s blog ๐Ÿ˜‰

    I’d say be opinionated but be opinionated with a backbone. Be ready and prepared to defend your position or obliterate your opposition. If you toss out an opinion just to fire up a crowd but then either ignore counter arguments or respond with weak, indefensible replies, you’re going to lose credibility, big time.

    Also its good to be opinionated but before you get too carried away (like me), its not a bad idea to decide who your target readers will be. If your readers are SEO bloggers, chances are they’re anti Google and pro result manipulation (its true…). If your readers are webmasters looking for SEO help, they’re less interested in your opinions on paid links than your ideas about how to get rid of duplicate content, for example.

    Figure out what kind of readers you are going to attract, and shape your blog posts/comments around that.

  12. Pablo Palatnik :

    Neil, I have to congratulate you on your new blog and your own branding success.

  13. Myron McDaniel :

    That’s some good information there Neil. I have a question. What are some good ways to get contest and promotions running for a blog or web site? For example Tyler Cruz tried a to promote a contest for one of sites but had some problems getting traction behind it. So I guess the real question is what do you think the best ways to get traction behind a web site? Other than what you stated in this post.

  14. Could not agree with you more Neil. Blogs are such an easy way to have a crack at creating a name for yourself in your chosen field. Particularly when you reside in a small country where your expertise is a little too far ahead of its time to get local media attention.

    Keep up the good work……thanks for the link shoe

  15. Found you on shoemoney… I really like this article and agree 100%. I have recently started my blog related to my professional experience managing successful internet sales departments in the automotive industry. I am looking forward to reading your work.

  16. Neil Patel :

    Myron, if you are going to do a promotion or a contest make sure you leverage social media sites like Digg,, and StumbleUpon. These sites can drive thousands of visitors in a very short period of time.

  17. Hi Neil,

    I have one question in my mind, is copy past data is allowed in the blog or it will affect our blog. I hope u will help me, Plz email me

  18. Neil Patel :

    Sudhir, can you please clarify. I am not sure what you mean by “is copy past data is allowed in the blog”.

  19. Neil, I think Sudhir means “copy paste data” ๐Ÿ™‚

  20. Love this post. I’ve been telling all my friends to hurry up and snatch their domain names and start blogging.

    I wish when we were your age, we had the foresight to do all the things you’re doing. Peace!

    author of “The Rough Guide to Blogging.”

  21. Charles Browwn :

    What a good site upon blog information. But I want add some information about health. Many years ago peoples are suffered from hair problems. But now people can use new technology for his hair problem like follicular hair transplant.

  22. Hello neil, its the first time I read your blog and I am loving it. Its definately a wonderfull article.

  23. Flip Stewart :

    This was such a quick read but it’s very helpful. I look forward to reading more from you in the near future!

  24. Hi Neil,
    Actually I am asking about the posting of some interesting material from other sites is valid or not. If not then please tell me some alternative ways.

  25. Sudhir, I still don’t understand your question. Please feel free to email me at or call me at 562 292 3834 and hopefully I can answer it for you.

    Sorry about that.

  26. Very valid article although being an “expert” isn’t all it’s cracked up to be. The downside of building a brand through blogs and “becoming an expert”; is that most people are not experts… And if you’re not an expert, you then need to become an expert in digesting other peoples content with whom you want to peer with, and that’s an art in itself.

    I think that 70% enthusiasm, 25% knowledge and 5% balls of steel is a much more useful combination than trying to blog about what you think you’re good at.

  27. Good post, I tried a strategy where I commented nearly every post I read. The main problem was, that my blog is german, and useless for most people.
    The other problem was the lack of time: sometimes I spend the same amount of time writing the comment as reading the post.

    Nonetheless I think commenting is very effective in branding and promoting your name and blog.

  28. This is my first time at your website and if you continue to blog more and more useful posts like these, you’ll be one your way to having a very successful site. Looking forward to more tips from you in the future.

  29. David Airey :

    Hi Neil,

    Just a quick note to applaud your words.

    I’m a fellow blogger and I just came across this blog of yours via Maki’s Dosh Dosh links.

    Bye for now,


  30. Branding is very important and, as you’ve indicated, a unique selling point (USP) is key to building an audience.

  31. very interesting, but I don’t agree with you

  32. Hello Niel, That was a quick read, with simple steps to create one’s own identity in the world of blogosphere. I am sure commenting out in the bogs we read is the one best way to invite more readers, as I am inviting you to my blog now. Thanks in Advance for visiting my page. Thank You. – Anbusivam

  33. Good article but I think it’s a half complete advice, if you brand yourself through a blog you need to market it, otherwise people won’t find it and you’ll be wasting your time.

    I’d say, spend 30 % of your available time writing your blog and 70% spreading it around

  34. Hey Neil.

    You mean to say that one must enter blogger’s park.In this park, you can find different beings spreading their different thoughts.

  35. Sargon the Meek :

    I’m about to launch my first blog, and have been researching how best to go about it. Smashing stuff! Not just this post, but many other related ones. Your my new hero… ๐Ÿ™‚

  36. Starting to do that now with my new blog. I have developed a few websites that received traffic but I never tried branding myself on the blogs. I am doing it from a perspective of trying to be an expert on the industry to also get some PR/Marketing work.

  37. Neil, I agree with you branding is key for any person who is serious about building a strong profile online or off line. And also specializing in a niche is very important in two ways, one you become an authority in your chosen niche provided you stay on top of your game by constantly enriching yourself through reading. Secondly your audience will trust your articles as you will be regarded as an expert in that field.

  38. Definitely agree Neil,

    I started a blog a few months ago and also began to visit other blogs in my industry. So far it has really done wonders for bringing awareness to my business. Since I charge nowhere near the typical companies in my industry, I naturally have to spend much less on advertising to pass that savings on to my clients. So blogging is just the type of low cost but highly effective strategy I need to let people know about my service.

    • Blogging will obviously cost you little to nothing as far as capital goes, but it cost a lot when it comes to time.

      • Yes, I have learned that very quickly. Notice I am usually up studying and reading and commenting on your blog and others in the wee hours of the morning when everyone else in the house is asleep. This has turned into my predominant blogging time. Time consuming that is for sure, but certainly as I am finding, the time invested will definitely pay off. The main chunk of the time investment for me has been education. I feel like I have crammed 4 years worth of study into 4 months. Blogging and SEO uses a completely different language than finance. Finance is easy, it is black and white. This stuff can make you go nuts because you never can feel like you know everything you need to know. There is always the next big thing that you have to learn.

  39. Fahad (Make|Money|Online) :

    i agree with it that even if we have not any blog we should comment on other blogs, because it create relationship with other people which might help us in future. i have come to know first time about the site MyBlogLog i will try this service. Thanks for sharing.

    • It’s all about networking with the right people . Mybloglog is a great way to connect with people you don’t know, so it’s very much worth your time to check it out.

  40. I just read all your blog post and I just knew you from Andrew Warner.

    Its a pleasure to meet you Neil and you are really inspired me when it comes to building a business online.

    Nothing is impossible, right Neil? ๐Ÿ™‚

    • The pleasure is all mine. Yes you are correct, nothing is impossible. Just so long as you’re willing to do what it takes.

  41. What’s amazing to me is that at such a young age the amount of success and influence you’ve had on the internet. Simply amazing. Thanks for an excellent post!

    • Age has nothing to do with it… It’s about hard work and doing what you love. There are plenty of internet millionaires at the age of 15,16, or sometimes even younger.

  42. I am going through your archives Neil, and it is refreshing to spot your way of thinking shining strong in the early days already. Building up your brand on the internet is of the utmost importance to establishing your authority and ultimately the value of your opinion.

    • Having a brand is important, but what’s more important for you to understand is that it takes a very long time to build it. Consistency and hard work.

  43. the money paradise :

    This place is an opportunity to make yourself visible in world of information over load. when you come up with something new people get attracted towards that. this helps to elaborate things to people.

  44. It Mean if I am good in Jokes, Then Should I start blogging about Jokes

  45. sell textbooks :

    Once again I have found another jewel in your archives. Is there a reason why you don’t have a category box so I can find certain topics easier?

  46. This is very true. 2 years ago I made a blog and slowly I grow with the blog. After a year, my blog started to be recognised by the offline media. I don’t have to pay anything and it all just comes to me.

    The things is, people should not give up and if people just started their blog or anything, you should not assume that you can be success in a few weeks like you said. Thanks Neil.

    • I completely agree. You have to be patient with your blog to see any tangible results. Just keep churning out the hard work. Thanks

  47. rakesh kumar :

    Neil your suggestions are excellent. i am going to practice some of them.

  48. I’ve found blog commenting to be a way of driving web traffic (not the best way, by far); but you get SEO value through backlinks.

    It’s definitely time-consuming, but worth your time.

    Haven’t tried much blogging yet, but I’ll try it out soon.

    Thanks for the article.

    • Thanks for taking the time to read. There are many tactics to bring in backlinks, you should definitely try blogging. Blogging is more enriching and you tend to learn a lot from blogging.

  49. Iรขโ‚ฌโ„ขve been thinking about this stuff recently too. Many thanks for an interesting and helpful post. Good luck with you new blog.

  50. If a download is mislabeled as a Packet or Template please report it by pressing this button above.

  51. Executive Programs :

    Thank you so much.I love this post..Blogs are the best way and also you are able to give reference links.

  52. RichPeopleThings :

    A blog is awesome for branding but it is also a huge time sink and it takes a really long time to write quality posts. I don’t know how Neil does it

  53. Matt Ortolani - WebsiteCFO :

    Seeing and using the power of a blog to communicate, brand and build a following are the top things you can do to enhance your business and make yourself more successful through this resource. Neil, you always have some of the top information, and a great approach to sharing it.
    Also, you being a shining example of “practice what you preach” always helps.

  54. Hisham Supian :

    Hey Neil,

    There are some people said that blogging is not relevent right now to build your brand. Social Media is more efficient is true ??

    How to build a successfull blog like yours.. i really envy it..

  55. Basil Latten :

    How to configure joomla that can retrieve the data from mysql?

  56. Chandan Kumar :

    6 years old post and I am reading it. That’s the power of blogging. Thanks for valuable information. I read your some other post and you inspired me today. Have a good time!

  57. Hey Neil,
    Congratzzz for your new blog. Good stuff! Blogging allows us all to express ourselves and share a piece of ourselves with the world. I always love your template selection. this template is also awesome.

  58. Neil, your blogs have been a great help. With your inputs on Landing Page designs, I redesigned Now I am just trying to figure out ways to increase traffic and I am sure your blogs will help.

  59. Caroline Baruah :

    My site is not much older. Just started about two month ago for promotion of my tourism business. Of course i need traffic and visitors so that it increases my business’ social presence and help me to brand my business. Thanks Niel for attracting my mind towards blogging on my site. Wish i would get success.

    • Caroline, glad I could help. Please reach out to me if you need anymore help along the way ๐Ÿ™‚

  60. I haven’t started blogging yet. Just trying to rank my website on search engine. Yes, i want to brand my business, but till now, haven’t get the right way to use blogging for my site.

  61. Nikhil Gupta :

    Great post Neil. Really inspired me to start a blog for me and for my site. Blogging has really emerged as a strong way to build and brand own image now-a-days..

  62. Neil, got some handful information from this post on branding through blog. I accidentally dive into your blog and got good information.

  63. We have just added in a blog to a website that already has history and can see within a few weeks that’s starting to pay off.

  64. Great blog Neil..Thanks for this wonderful Idea..

  65. Thank You Neil, Such a great information you have provided. I am surely going to try this method.

  66. Hello Neil,

    I am going backwards and reading all your blogs from the beginning. Thank you for all the great information.

    If I have nothing to add I will just say Thank you anyway.

  67. Hi Neil, you’re awesome, so inspiring

  68. Octavia Sosa :

    Love this post. Iโ€™ve been telling all my friends to hurry up and snatch their domain names and start blogging.

  69. Ulyses Osuna :

    I didn’t really think blog commenting works until I read one of your posts along with the comment section and I clicked on their site because they had a well detailed comment. I probably won’t use it but it does work.

    • It works in the sense that it can bring you traffic, growth, branding etc., but it won’t benefit you SEO wise like it has before

  70. Kuldeep Signh :

    Hi Neil,

    Its really a very helpful blog for a new blogger to understand how the one can stand apart from the mob.

  71. Daniel Wilson :

    Hello Neil,

    Thanks for the tutorial for lots of usability and cutomise features . I am also looking for same advice for my Branding website.It is very much important for beginner who are interested in Branding because each and every step is meaningful and easy to understand and it is also user friendly. I am going to share with others also.

  72. Rajan Chadha :

    Hey Neil ๐Ÿ™‚

    Its really a very helpful article for me and I will surely going to try this method ๐Ÿ™‚

  73. Amazing blog, quite informative, Completely agree with all the tips, I would like to share one of the link Best Branding Companies in Gurgaon company who just re branded and they completely follow these tips, check this out.

  74. Website Designing Company in Delhi -Great! Thanks for sharing this blog I am so very happy to read this content We are providing website development services in Delhi So come on Website Company In Delhi Our services like wordpress development services website designing website development company in Delhi

  75. Great, I like the Info. you share about Brand Activation

  76. Thanks for this good information. Helpful article. I will make my website: all the changes whatever you mentioned above.

  77. Thanks for sharing this blog. It is helpful for my website

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