Quick Sprout

Over the last few years I’ve seen a trend growing on the Internet, in which people are trying to become Internet rich. These people want to figure out how to make a lot of money, buy fancy things like Lamborghini’s and show the whole world how they are doing by posting pictures of their extravagant life on Facebook.

And maybe if they create a big enough following they’ll get featured on sites that encourage their materialistic lifestyle like Secret Entourage.

Now, there is nothing wrong with this if it makes you happy. But I see two flaws with it… the first is these type of people aren’t looking to create businesses that solve problems, more so they are just trying to do whatever it takes to become rich. Secondly, if they happen to make a lot of money, they tend to blow it on materialistic objects instead of investing it to continually build up their wealth.

If you want to become Internet rich and blow all your money on useless materialistic objects, there isn’t much I can do for you. But if you want to become wealthy, here are some strategies you have to follow:  [click to continue...]

Do you know what you are going to do during Christmas?  Probably hanging around the Christmas tree, opening presents, and relaxing with your family, right?

Can you guess what I am doing for Christmas?

I’m doing a bit of what you are doing, but I am spending the majority of my time working. And no, don’t feel sorry for me! There’s actually a good reason why I work during the holidays… here’s why:  [click to continue...]

Around a month ago I ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.

Because of the data I decided to run an a/b test on the homepage. The current homepage has 1292 words, plus the form fields are way below the fold so I felt it maybe decreasing my conversion rate.

I created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page:

Can you guess which one converted better? The original converted 7.6% better than the new variation. And it didn’t just end there, the leads from the long form version of the page were higher in quality in which they were more qualified than the leads that came from the new variation.

So you are probably wondering, how can that be… right? Well I did some digging and learned that in most cases long form copy doesn’t just boost your conversions, but it also increases your rankings too.

Lets look at the data:  [click to continue...]

Have you thought about spending money on social media marketing? Some people say it is a waste of money, but I’ve seen a huge ROI. I currently spend over $15,000 a month on Facebook and Linkedin advertising for NeilPatel.com and able to get a nice return.

Just think of it this way… sites like LinkedIn, YouTube, Twitter, Facebook, and even Pinterest are all ranked within Alexa’s top 100 popular list.

So the real question you should be asking yourself is… which social site should you be spending your money on?  [click to continue...]

Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.

You can learn how to write great content, but if no one reads your content and links to it, there’s no point in putting it out there.

People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter, which is true to some extent, but in most cases it isn’t.

See, it’s easy to build a Twitter following around sexy topics like Internet marketing, and web design. But it is really hard to build a strong social following on topics like dog food, auto insurance, mortgages, credit cards… and all of the other boring topics out there.

So how do you promote your content if you have a boring topic like dog food? Well first off, make sure there are 5 good blog posts on your blog. Once you have that, just follow these steps:  [click to continue...]