What’s the easiest way to grow your company? Acquire customers, right?
I used to live by that philosophy when I first became an entrepreneur, but acquiring them can be very expensive when you are first starting out. Plus, how do you know what customers you should be acquiring?
Starting up a Google AdWords campaign or some Facebook ads may sound simple, but if you don’t know exactly what kind of customers you should be acquiring, you’ll end up losing a lot of money. And even if you do know what customers to go after, you can still lose money.
So if you are just starting out, focus your energy on manufacturing customers… not acquiring them. So how do you manufacture them?
Well, manufacturing involves 3 steps:
- You choose your market carefully
- Fulfill your promises
- Add your secret sauce
Here’s how you can manufacture customers: [click to continue...]