Despite the fact that the year isn’t over yet, I have learned some valuable lessons that have helped me grow my businesses. I would like to share them with you. Some of these may seem like common sense and others may be new to you…
Either way, here is what I have learned so far:
Shoot for the stars and you’ll land on the moon
As Donald Trump once said:
I like thinking big. If you are going to be thinking about anything, you might as well think big.
If you want to build a medium size company, you need to plan on creating a large company. Problems always pop up and they can derail your company off its current trajectory. As long as you are striving to reach a star, hopefully you’ll at least land on the moon.
Now when you try and shoot for the stars, you have to be realistic. You can’t just say you are going to create the next Facebook or your company is going to grow into a billion dollar business. Shooting for unrealistic goals won’t help you land on the moon, it will just cause you to keep on spinning your wheels and get nowhere.
If your goal is to generate $100,000 in revenue over the next 12 months, aim for $250,000. By creating a plan that will allow you to revenue $250,000 hopefully you at least hit $100,000. Just don’t plan on spending money as if you were making $250,000 until you actually hit that number. 
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The Fortune 500 makes up the biggest companies in the U.S. The smallest of the 500 companies, Legg Mason, brings in a bit more than 4.6 billion dollars a year and the largest company, Exxon Mobile, brings in around 442 billion dollars a year.
The Fortune 5,000,000 on the other hand is composed of small companies. Most of them don’t even generate a billion in revenue and surprisingly enough, a lot of them may not even revenue a million dollars a year.
I know this doesn’t make the Fortune 5,000,000 seem attractive, but in actuality it is. Before I go into why you should target the Fortune 5,000,000, lets break down why you shouldn’t go after the Fortune 500: [click to continue…]
Do you have a web-based business? Well, if you don’t, you should consider starting one. If you do, what you’ll notice is that there is always more room for improvement.
Over the past few years I have started a handful of web-based businesses and consulted a 100 or so. No matter what size company I was working with I noticed that there are were always 8 things (if not more) you could do to improve it.
Hopefully you are already doing some of these 8 things, but if you aren’t, here they are: [click to continue…]
Who said marketing has to be expensive? Whether you have money to spend on marketing or not, there a lot of things you can do that don’t cost a dime. Here is a guide on how you can market your company for free:
Track before you act
Before you start any marketing initiatives, you need to make sure you have the correct tracking in place. This way you can measure the effectiveness of your marketing efforts. The last thing you want to do is spend time on things that aren’t working.
An easy way to do this is through the use of Google Analytics, which is free. If you are already using it, that’s great. If you aren’t, here is a short video that explains how to use it. [click to continue…]
Do you want to become a better entrepreneur? Well who doesn’t, right?
Over the past 8 years I have started around 9 companies. Sadly most of them failed, but the good news is, I have learned a lot over the years. Some of these things maybe obvious to you, while others may not, but none-the-less there will be something that will be beneficial to you.
Here are 53 things to keep in mind if you want to be a better entrepreneur: [click to continue…]
Look over my shoulder while I share: 
