Quick Sprout

If you’re an entrepreneur long enough, you’ll eventually get burned out. Over the last 10 plus years of being one, I’ve gotten burned out once. It was when I was 21 years old and I lost a million dollars of borrowed money.

I was working a lot of hours, I wasn’t enjoying what I was doing, and I was losing a bit too much cash. Many people felt sorry for me, as I was a burned out 21 year old who was a million bucks in debt, but I feel lucky that I got to experience that.

Why? Because it taught me what I needed in my personal life and in business to avoid burnout while working 24/7. For the last seven years I’ve been able to work 70 hours a week without a vacation… yet I don’t get burned out.

So what’s my secret? Here’s how to avoid burnout while working 70 hours a week:  [click to continue...]

You already know about A/B testing, but have you ever run an A/B test? Sadly, the chances are, you haven’t. Although conversion optimization has been around for years, it didn’t start getting popular until the last few years.

Why?

It’s because people are talking about the results they’re experiencing from conversion optimization. But before you go out there and start running A/B tests, in hopes to get the same results for your business, there are a few things you need to know.

Here are 7 A/B testing blunders you need to avoid:  [click to continue...]

You already know that content marketing is the new SEO, but how do you do it? There are a lot of guides on the Internet that talk about it, but no one breaks it down from A to Z.

Due to this, I decide to write The Advanced Guide to Content Marketing along with the help of our Crazy Egg blog editor, Kathryn Aragon.

Here’s what is covered in this 40,000 word guide:  [click to continue...]

One of the simplest ways to boost your conversion rate is by tweaking your headline copy. If you don’t believe me… just look at KISSmetrics.com, I was able to boost my conversion rate by 40% just by adjusting the headline copy.

That’s right… 40%.

So what was the original headline? It was… KISSmetrics helps you get actionable metrics for your business.

And the new one is… Google Analytics tells you what happened, KISSmetrics tells you who did it.

So how can you boost your conversion rate through headlines? Well, there are a few simple strategies you can test:  [click to continue...]

I was speaking at a conference the other day and someone asked me an interesting question…

If you were to start optimizing a site for search engines from the ground up, what would you do?

Answering that question would have been a bit easier years ago because all you had to do is build rich anchor text links and you could dominate the rankings. Sadly, SEO isn’t that easy anymore… what used to work in the past doesn’t anymore.

And although SEO is still going to change drastically in the future, I think if you leverage the long term tactics you’ll continue to dominate the search results in the future.

Here’s how I would optimize a brand new site for search engines:  [click to continue...]