{"text_format":"1","workbook":"xlsx","n_sheets":6,"sheets":["Strategic Plan","Ideas","Editorial Planner","Marketing Calendar","Questions Analysis","Bloggers"],"not_rendered":{"charts":0,"images":3,"macros":1,"external_links":0,"defined_names":13,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

{"sheet":"Strategic Plan","index":0,"n_rows":44,"n_cols":8,"rows_kept":44,"cut":false,"hidden":false,"merged":[]}
["CHANNEL PLAN"]
["Content Types","Channel","Objective","Structure","Frequency","Tone","Desired Action","URL"]
[]
[]
[]
[]
[]
[]
[]
[]
["CORE MESSAGE",null,null,null,"CONTENT STRATEGTY"]
[null,"Message / Topic","Summary / Keywords"]
["Target Audience"]
["Mission Statement"]
["Core Message or Question"]
["5-7 Secondary Messages"]
[1]
[2]
[3]
[4]
[5]
[6]
[7]
[]
["BUSINESS OBJECTIVES"]
["Business Objectives","Business Impact (Reason Why)","Benchmark","1st Quarter Results","2nd Quarter Results","3rd Quarter Results","4th Quarter Results"]
[]
[]
[]
[]
[]
[]
[]
[]
["COMPETITIVE ANALYSIS"]
["Competitors","Their Core Message","Topics they Cover","Types of Content","Frequency","Typical calls to action","The Gap"]
[]
[]
[]
[]
[]
[]
["MARKETING STRATEGY"]
["Differentiator"]

{"sheet":"Ideas","index":1,"n_rows":3,"n_cols":4,"rows_kept":3,"cut":false,"hidden":false,"merged":[]}
["Content Ideas"]
[]
["IDEA","TYPE OF CONTENT","POSSIBLE TITLE","NOTES"]

{"sheet":"Editorial Planner","index":2,"n_rows":3,"n_cols":10,"rows_kept":3,"cut":false,"hidden":false,"merged":[]}
["Editorial Planner"]
[]
["DATE","Type of Content","CONTENT TOPIC\nOR IDEA","TITLE","OBJECTIVE","KEYWORDS","# COMMENTS","SOCIAL SHARES","SALES","NOTES"]

{"sheet":"Marketing Calendar","index":3,"n_rows":13,"n_cols":8,"rows_kept":13,"cut":false,"hidden":false,"merged":[]}
["MARKETING CALENDAR",null,"[example]"]
[]
["WEEKLY SMM FOCUS","MONDAY","TUESDAY","WEDNESDAY","THURSDAY","FRIDAY","SATURDAY","NOTES"]
[null,1,2,3,4,5,6]
["SEO, Content Marketing","The importance of Google+","EBOOK: Rock Star Home Pages","Midweek Promo: Product 1","Case Study: 17% improvement in engagement",null,"Weekend Roundup email"]
[7,8,9,10,11,12,13]
["Blogging, Social Media","An Easy Way to Set Up Author Rank",null,"Midweek Promo: Product 2","New Developments in New Media",null,"Weekend Roundup email"]
[14,15,16,17,18,19,20]
["Google+, Author Rank","5 Essential Qualities of Irresistible Product Descriptions",null,"Midweek Promo: Product 3","Author Rank: A Low-Tech Plugin for a High-Tech Solution",null,"Weekend Roundup email"]
[21,22,23,24,25,26,27]
["SEO, Content Marketing","What story does your brand tell?","VIDEO: CEO Live\nHow we use Google+","Midweek Promo: Product 4","Google Update Forecast",null,"Weekend Roundup email"]
[28,29,30]
["Social Media","Facebook Tips and Tricks"]

{"sheet":"Questions Analysis","index":4,"n_rows":8,"n_cols":3,"rows_kept":8,"cut":false,"hidden":false,"merged":[]}
["Questions Analysis"]
[]
["Buying Stage","Customer Questions","Your Answer"]
["Realization of Problem","1.\n\n2.\n\n3.\n","1.\n\n2.\n\n3.\n"]
["Information Gathering","1.\n\n2.\n\n3.\n","1.\n\n2.\n\n3.\n"]
["Evaluation of  Possible Solutions","1.\n\n2.\n\n3.\n","1.\n\n2.\n\n3.\n"]
["Choose Solution","1.\n\n2.\n\n3.\n","1.\n\n2.\n\n3.\n"]
["Implement Solution","1.\n\n2.\n\n3.\n\n","1.\n\n2.\n\n3.\n"]

{"sheet":"Bloggers","index":5,"n_rows":30,"n_cols":6,"rows_kept":30,"cut":false,"hidden":false,"merged":[]}
["Blogger","Brand","Website","Expertise","Twitter","Google+"]
["A - High Value"]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
["B = Medium Priority"]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
["C = Low Priority"]