How I Helped Timothy Sykes Earn an Extra $1.2 Million a Year
Neil makes me an extra 1.2 million dollars in profit each and every year! What more needs to be said.
Timothy Sykes is widely recognized as one of the most profitable penny stock traders on the planet, with his past market successes making him a millionaire before the age of 21. However, despite his tremendous online following, Tim sensed that his website was still underperforming. As a result, he contacted me for guidance on improving both his site’s inbound traffic and conversion rates.
After just a few short months, SEO campaigns had increased overall site traffic by 26%. In addition, through extensive customer feedback and website split testing, we were able to boost conversion rates by more than 250%, resulting in an increase in average annual profits for TimothySykes.com of $1.2 million.
In order to bring about such substantial changes on Tim’s website, my team and I leveraged the site’s existing web presence as a platform for social media growth and on-site community building. When combined with improvements made to the site’s on-page optimization and conversion rates, as described in the next few sections, these changes resulted in significant increase in inbound traffic and revenue.
Technique #1 — Optimize The Site for Search Engines
While Tim’s site certainly wasn’t lacking in incoming traffic or brand awareness, we were able to uncover a handful of on-site optimization techniques that allowed TimothySykes.com to drive even more natural search traffic.
Technique #2 — Boost Social Media Traffic
In addition to finding areas where Tim’s website SEO could be improved, we uncovered a tremendous opportunity for him to build traffic using popular social media channels. Implementing our techniques not only increased the amount of traffic flowing into the site, they also enabled Tim to form deeper, more personal connections with his audience… leading to greater brand recognition and increased customer trust.
Technique #3 — Increase Website Conversion Rate
My team knows that boosting inbound website traffic only matters if those visitors are being converted into buyers, so a major focus for us on Tim’s campaign was to jack conversion rates up as high as possible. Here’s how we did it:
Technique #4 — Drive Community Engagement through Blogging
Although surveying Tim’s existing visitors in order to improve website conversions gave us some insight into what exactly site users were looking for from the community, we took it to the next level, using all of the following techniques to encourage even more readers to become buyers:
Technique #5 — Leverage Paid Advertising
Boosting conversion rates opened up opportunities for us to test paid advertising. Because we knew the value of each lead that came through TimothySykes.com we tested paid advertising from channels such as remarketing, banner ads, and pay per click marketing.
Focus on your community – Too many people dismiss the importance of “touchy-feely” social networking in favor of more cut-and-dried on-page optimization approaches. However, this is extremely shortsighted. Not only are social signals being weighted heavier than ever by the current ranking algorithms, keep in mind that it’s the people on these sites that will purchase your products. Focus on their needs first and you’ll develop valuable, life-long customers.
Conversion rates matter – I’ve said it before, and I’ll say it again: traffic doesn’t matter if it doesn’t convert. Even if your website receives just a few hundred visitors a month, you need to make it a top priority to ensure that every possible visitor is being turned into a buyer. There are plenty of free resources online that describe the process of A/B split testing, as well as tons of free tools to help you do it. So there’s really no excuse not to hone in on this critically important metric.
Don’t settle – As a website owner, you’re never going to be “done” testing, measuring or working to improve your conversion rates. You never know what small tweaks could be costing you hundreds, thousands or even millions of dollars!Â Make conversion rate optimization an important part of your regular marketing plan and check in often to be sure your site is operating as effectively as possible.
Our services aren’t for everyone, but if you’re looking for a “hands off” marketing solution that enables you to drive both traffic and profits as effectively as possible fill out the contact form below to see if we’re a good fit for your needs.
I’ve continually worked with Neil for over 2 years now and each and every year he continually makes me more and more money. I’ve never met a consultant that provided such high ROI as Neil.
A few of our clients