How I Helped Timothy Sykes Earn an Extra $1.2 Million a Year

Neil makes me an extra 1.2 million dollars in profit each and every year! What more needs to be said.

Timothy Sykes, Millionaire Media

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The Problem

Timothy Sykes is widely recognized as one of the most profitable penny stock traders on the planet, with his past market successes making him a millionaire before the age of 21. However, despite his tremendous online following, Tim sensed that his website was still underperforming. As a result, he contacted me for guidance on improving both his site’s inbound traffic and conversion rates.

The Results

After just a few short months, SEO campaigns had increased overall site traffic by 26%. In addition, through extensive customer feedback and website split testing, we were able to boost conversion rates by more than 250%, resulting in an increase in average annual profits for TimothySykes.com of $1.2 million.

Our Strategy

In order to bring about such substantial changes on Tim’s website, my team and I leveraged the site’s existing web presence as a platform for social media growth and on-site community building. When combined with improvements made to the site’s on-page optimization and conversion rates, as described in the next few sections, these changes resulted in significant increase in inbound traffic and revenue.

Technique #1 — Optimize The Site for Search Engines

While Tim’s site certainly wasn’t lacking in incoming traffic or brand awareness, we were able to uncover a handful of on-site optimization techniques that allowed TimothySykes.com to drive even more natural search traffic.

By optimizing the site’s title tags, meta description tags, heading tags and body content to include targeted traditional and branded keywords in a natural way, my team’s optimization efforts helped TimothySykes.com to avoid potential over optimization penalties.

Finally, by reconfiguring the website’s existing content to improve its internal link profile, my team helped TimothySykes.com to uncover additional opportunities to create keyword rich anchor text and control the flow of page authority throughout the site.

In addition to tweaking on-site elements, my team ensured the proper indexation of TimothySykes.com through the use of correctly-constructed sitemaps, pagination issue management, no-follow/no-index tags and the reconciliation of all duplicate content errors found in the company’s Webmaster Tools account.

Eliminate Duplicate Content

Technique #2 — Boost Social Media Traffic

In addition to finding areas where Tim’s website SEO could be improved, we uncovered a tremendous opportunity for him to build traffic using popular social media channels. Implementing our techniques not only increased the amount of traffic flowing into the site, they also enabled Tim to form deeper, more personal connections with his audience… leading to greater brand recognition and increased customer trust.

To increase the number of visitors arriving on TimothySykes.com from social media channels, my team focused primarily on promoting the site using Twitter and Facebook given the widespread adoption and usage of these particular platforms.

Instead of simply building profiles on our chosen sites, my team focused on engaging Tim’s brand fully with network participants. By presenting Tim as a helpful, authoritative mentor in the social media community, we were able to secure additional traffic through greater brand awareness.

The final piece in our social media marketing plan for TimothySykes.com was to connect with existing power users. Building relationships with these users enabled us to spread Tim’s marketing message faster than ever by leveraging existing authority figures and their audiences.

Ensure Proper Site Indexing

Technique #3 — Increase Website Conversion Rate

My team knows that boosting inbound website traffic only matters if those visitors are being converted into buyers, so a major focus for us on Tim’s campaign was to jack conversion rates up as high as possible. Here’s how we did it:

Our first step was to survey Tim’s visitors to find out what they liked, what they didn’t like, what confused them, what they were buying and what else they were looking for. This allowed us to create multiple A/B split tests based on visitor feedback in order to hone in on the most effective combination of sales elements.

The results of both our user surveys and split tests enabled our team to develop a more efficient means of directing visitors to the products they were most interested in. The result? Our actions helped TimothySykes.com to boost conversions by over 250%!

Optimize On -age Code

Technique #4 — Drive Community Engagement through Blogging

Although surveying Tim’s existing visitors in order to improve website conversions gave us some insight into what exactly site users were looking for from the community, we took it to the next level, using all of the following techniques to encourage even more readers to become buyers:

From the topics this investigation uncovered, my team was able to assist Tim in building out his blog to drive engagement and build a community amongst site visitors.

By using both our visitor surveys and website analytics reports, we were able to develop blog content based on the topics site visitors had demonstrated the greatest interest in. This allowed us to connect better with existing audience members, leading them to purchase more products.

Finally, we helped Tim to put multiple email drip systems in place in order to connect with viewers who didn’t visit the blog regularly and to engage more strongly with those who did. Doing so also provided Tim with additional opportunities to present his sales messages, increasing revenue even further.

Leverage Network Assets

Technique #5 — Leverage Paid Advertising

Boosting conversion rates opened up opportunities for us to test paid advertising. Because we knew the value of each lead that came through TimothySykes.com we tested paid advertising from channels such as remarketing, banner ads, and pay per click marketing.

70% the purchases on TimothySykes.com came from repeat visitors. Because of this, we created remarketing campaigns to get people back to the website. This campaign has a 218% return on investment.

We noticed that click through rates decreased on paid channels every few weeks. To combat this we continually made new creatives every week to help boost the click through rates on ads.

From paid YouTube ads, to pay per click advertising, we tested 7 different paid advertising channels and found 5 to create a positive ROI. We continued to leverage those 5 to increase purchases.

Lessons Learned

Lesson One

Focus on your community – Too many people dismiss the importance of “touchy-feely” social networking in favor of more cut-and-dried on-page optimization approaches. However, this is extremely shortsighted. Not only are social signals being weighted heavier than ever by the current ranking algorithms, keep in mind that it’s the people on these sites that will purchase your products. Focus on their needs first and you’ll develop valuable, life-long customers.

Lesson Two

Conversion rates matter – I’ve said it before, and I’ll say it again: traffic doesn’t matter if it doesn’t convert. Even if your website receives just a few hundred visitors a month, you need to make it a top priority to ensure that every possible visitor is being turned into a buyer. There are plenty of free resources online that describe the process of A/B split testing, as well as tons of free tools to help you do it. So there’s really no excuse not to hone in on this critically important metric.

Lesson Three

Don’t settle – As a website owner, you’re never going to be “done” testing, measuring or working to improve your conversion rates. You never know what small tweaks could be costing you hundreds, thousands or even millions of dollars!Â Make conversion rate optimization an important part of your regular marketing plan and check in often to be sure your site is operating as effectively as possible.

Because we eat, sleep and breathe the latest SEO and conversion rate optimization techniques, we’ll be able to drawn on our vast industry experience to quickly identify the changes that will make the biggest possible difference to your website’s bottom line.

Our services aren’t for everyone, but if you’re looking for a “hands off” marketing solution that enables you to drive both traffic and profits as effectively as possible fill out the contact form below to see if we’re a good fit for your needs.

I’ve continually worked with Neil for over 2 years now and each and every year he continually makes me more and more money. I’ve never met a consultant that provided such high ROI as Neil.

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