Can you guess what my favorite form of advertising is? It isn’t pay per click or banner ads. It’s actually remarketing.
“Why?” you may ask. Because remarketing is the easiest way to get people to come back to your site and complete the purchase.
To show you how you can effectively use remarketing, I’ve created an infographic that lays out the steps you need to follow.
Click on the image below to see a larger view:
If you want to do well through remarketing, make sure your ads are creative. I’ve found that for service-oriented businesses, funny ads or query ads tend to perform the best. Here is an example of one that I used for Quick Sprout:
If you have an e-commerce site, you’ll find that ads offering a discount tend to convert the best.
What do you think about remarketing?
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