What’s the number one quality a good marketer needs to have? It’s not a specific skill such as being good at SEO or conversion optimization. A good marketer needs to be creative.
Why? Because all of the normal marketing tactics that everyone knows about are played out. And sadly, they are not as effective as they used to be.
Luckily for you, my creativity gets the best of me sometimes, which leads me to discover marketing strategies that can help you grow your business too.
Here are 7 that are worth leveraging:
Strategy #1: Reverse your funnel
Who says someone has to hit your homepage, then your product page, your cart page, and lastly your checkout page to buy your product?
Sure, that’s how most sites do it, but why can’t you switch some steps around?
I’ve tried this out with most of my businesses, and it works well. If you can get people to invest in your product before you ask them to complete the purchase, you are more likely to increase the sale.
Just put yourself in your customers’ shoes. They are likely to think:
I’ve already come this far and invested this much time, so I might as well complete the transaction.
With HelloBar, instead of having you to sign up for the product first, we let you put in your URL, install the product, and start using it.
Just look at our HelloBar homepage:
Once you enter a URL, we get you into the product before you even have to sign up.
By reversing the funnel and not requiring our customers to provide their emails and passwords to see our application, we were able to increase our signups by 52.11%.
Strategy #2: Evoke curiosity
Even if people give you their email addresses, it doesn’t mean they are engaged. If users are not engaged, they may not open your emails, complete the purchase, or continue to come back.
How do you make your visitors engaged so they stick around? You evoke their curiosity!
A good example of this is a test I’ve been running on NeilPatel.com. I let people type in their URLs in order to find out how they can increase their traffic.
That allows me to show them the number of errors they have:
In the last step, I collect leads, without showing the prospective customers what the errors are:
By evoking curiosity, I was able to increase the number of leads who followed up with me when someone from my team reached out to them. The increase was 63.5%.
Strategy #3: Don’t forget to follow up
Marketing isn’t just about driving people to a website. It covers a variety of steps ranging from getting someone to your website to writing persuasive copy and following up with your prospective customers to get the stragglers to buy. Marketing, in essence, takes the whole funnel into account.
One person who is great at following up is Timothy Sykes. When people apply to his millionaire challenge, in which he promises to teach them how to become millionaires through the stock market, he follows up with them with homework assignments.
By following up with his applicants, Timothy is building a relationship with them. Because he is continually educating them and giving them free advice, people end up loving him, which makes them more willing to give him money when he asks them for it.
His strategy of following up helped him increase his revenue by 84.7%.
Strategy #4: Quiz your visitors
Would you rather play a video game or visit some boring corporate website? Chances are you’ll want to play a video game.
Why not integrate the principles that make games fun and addicting into your website? A good way to do this is to create quizzes to engage your visitors and convert them into customers.
A great example of this is a tool by Crew that’s called How Much to Make an App? This interactive quiz is designed to increase the company’s revenue.
If you want to use quizzes to increase your lead generation efforts, consider limiting your quiz to five questions. For each question, limit the number of responses to four. Plus, add images when possible.
I’ve used this strategy frequently for my lead generation sites, and it typically helps increase the number of leads I collect by 281%.
Strategy #5: Make signing up easy
Do you have a Gmail account? If not, you probably have a Facebook or Twitter account, right?
These sites are so popular that your visitors are likely to have an account with one of them already.
So when people visit your website, why make them register? You can use Google, Facebook or Twitter authentication to allow people to register with your website. This way, they don’t have to type in an email and password. All they have to do is click a button.
We did this on KISSmetrics, and it made a world of difference. The last time we tested it, we were able to increase our conversion rate by 91.88%.
When you let your users log in through Facebook, Twitter or Google, test your calls to action. We found that the phrase “Log In” converted 20% better than the phrase “Sign Up”.
Strategy #6: Get personal
Dating sites taught me a very useful marketing strategy – to get personal with my visitors. Just think about dating ads: they are personalized to you. For example, when I am in Las Vegas, Nevada, and browse sites like AOL, I see ads that state:
Find true love in Las Vegas, Nevada!
These advertisers are using your geo-location data to insert the city you live in within their marketing messaging.
This makes the messaging personal, which increases the number of signups you get.
I do this on my website, and it converts exceptionally well:
I’ve also tested this on Timothy Sykes’ site, and he does well with it too.
If you use personalized messaging throughout your site, and not just your homepage, you’ll find your user engagement will increase.
By using this tactic, I was able to increase return visits by 68%.
Strategy #7: Optimize your email deliverability
I’ve mentioned this before, and I’ll mention it again: email marketing is one of my highest converting marketing channels. And it’s not just me. Other companies like Amazon, eBay, and Apple make a large portion of their revenue through email marketing.
But there is one big issue. It’s tough to get your emails into people’s inboxes. Spam filters and promotional tabs within Gmail prevent many people from seeing your emails.
How do you ensure that your emails get delivered? You should follow a lot of the basic tips marketers are talking about, and you should also sign up for a service called Return Path.
Return Path has a deal with a lot of providers, and they can ensure that your emails get delivered into people’s inboxes. It’s so effective that once I started using it, my email traffic increased by 38%. Now, that’s a lot of extra visitors.
If you want to grow your business, you need to try unorthodox marketing strategies. Doing what everyone else is doing is fine, but it won’t get you the results you are looking for.
The one thing I know for sure is that every business I’ve consulted with, or started myself, didn’t grow to the size it did by copying others. It was either through luck, which you can’t control, or through the use of creative solutions.
What other unorthodox marketing strategies do you know?