27 Marketing Tips That’ll Woo Your Visitors and Win Them Over

woo visitors

Having a website isn’t enough. Slapping a website together and offering a few paid products or services doesn’t ensure that you’ll make money. Even if your offering is superb, there is still no guarantee that you’ll generate any income.

Given the vast number of sites on the web, you will most certainly have competitors. You need to separate yourself from the crowd to woo your visitors and win them over.

Here are 27 marketing tips that’ll allow you to do just that:

How to woo your visitors with a blog

You know content marketing works. If you don’t believe me, just look at Quick Sprout. It reaches well over 500,000 visitors a month due to content marketing. But adding a blog to your business isn’t enough. If you don’t do it for the right reasons, it won’t help you win your visitors over.

  1. Blog to help, not to sell – most people blog to gain visitors and to convert them into customers. People are smart, and they’ll see right through that. Blog to help educate your visitors. Eventually, they’ll want to give you money without you even asking for it. Just look at what someone emailed me today: “This is Alice, founder of [WEBSITE], an art and culture blog that is now at 4 million uniques/month. You helped us tremendously in the beginning, and I can’t thank you enough for your valuable advice. I’d like to see if you could help us get to the next level. Would love to work with you if you’re available.”
  2. Give away guides – one of the most powerful forms of marketing I’ve ever created is free guides. They are 30,000 to 40,000 words long, and they look beautiful. These guides are this popular because they contain everything I know, and you can have it for free.
  3. Care about your readers – have you noticed that I respond to every comment? It’s because I care about you. I really do…When I first started blogging, I didn’t realize the benefit of responding to every comment. Now, I know that it helps me build a powerful connection with my readers, who become loyal visitors and even customers.
  4. Know your audience – the big mistake I see most bloggers make is that they don’t truly know their audiences. For example, most of the readers of Quick Sprout are those starting their entrepreneurial careers. They are trying to build their traffic and revenue. For that reason, I focus most of my blog posts on articles that will benefit them versus big companies like Apple or Microsoft. A simple way to get to know your audience is to survey it through Qualaroo.
  5. Be passionate about blogging – if you don’t love what you write about, your readers will be able to tell. Your content won’t be great, and very few people will want to read it. Find your passion before you start blogging.
  6. Focus on headlines – no matter how good or bad your blog posts are, no one will read them if your headlines suck. Focus on creating magnetic headlines.
  7. Opinions should be backed by stats – people want to hear what you think, which is why they are reading your blog. Having stats to back up your opinions is a great way to generate more traffic. Every time I write a post with stats, it generates at least 20% more comments than a post without any stats.
  8. Be consistent John Chow, who makes over $40,000 a month from his blog, stated that the most important element of blogging is consistency. He’s right! The moment you drop the ball is the moment your traffic will dip.
  9. Don’t try to sound smart – using technical jargon may sound cool, but it will make it difficult for most people to understand your message. And if they don’t understand you, they’ll stop reading.
  10. Be yourself – the cool part about blogging is that your personality can shine through the posts. Be yourself, and be congruent with who you are. For example, when I write controversial posts, you don’t like it. Why? Because it isn’t me. I am known for being the nice guy who enjoys helping people out.

How to woo your visitors through social media

Whether you love it or hate it, social media is here to stay. Some of the most popular sites on the web are social sites, so learn how to use them like a rock star. Here are some ways to woo your visitors through social media:

  1. Don’t be a bot – the biggest mistake I see people make on their social profiles is that they act like bots. They never respond to messages or comments. To get the most out of your social profiles, engage with your followers and fans.
  2. Show your personal side – people want to get to know you. Even if you have a company, they want to know more about the people behind the company. Sharing personal images or status updates is a great way to build a relationship with your followers.
  3. Timing is everything – the best time to tweet is typically at noon and 6 p.m. The best time to share an update on Facebook is usually on Saturdays at noon. Follow this infographic to get the most engagement.
  4. Focus your efforts – it’s impossible for you to be on every social site. Pick the ones that matter to you and your visitors the most, and focus your energy on them.
  5. Fight fire with kindness – eventually, someone will get angry at you or your company on the social web. Instead of fighting fire with fire, fight it with kindness. Never be rude or disrespectful.
  6. Connect with your readers – if you have a blog, use it to build your social profiles and to stay connected with your readers. Ask your blog readers to connect with you on the social web. It’s as simple as having buttons in your sidebar, linking to your social profiles.
  7. Focus on quality, not quantity – don’t let your ego get in the way. It’s not about how many followers or friends you have. It’s about how many engaged followers and friends you have. Focus on building a relevant audience as this will drive you more traffic.
  8. Commit to a publishing schedule – just as with writing on your blog, you want to be consistent with your activities on the social web. If you want to engage daily, then great – stick with that schedule. If you only have time to post once a week, that’s all right too – then stick with once a week. Just make sure your status updates are interesting, and you are consistent.
  9. Define your purpose – through your bio or your About section on your social profiles, you can talk about your social goals. Let people know in what way you are going to help them.

How to win your visitors through conversion optimization

Now that you know how to woo your visitors, it’s time to win them over. One of the best ways of doing this is through conversion optimization. Having an engaged audience is the first step, which we covered above. The second step is optimizing for conversions.

  1. Create personalized messages – by using free tools like Hellobar, you can create messages custom-tailored to each of your visitors, based on how many times that person has visited your site or where he or she came from. Personalization is a simple way to boost conversions.
  2. Target your visitors – mobile phone marketing works very well because of the GPS feature within each phone. Companies use their knowledge of your geographical location to show you products and services that are relevant to you. Did you know you can do this on your website too? I do this on NeilPatel.com by displaying the name of the city from which you connect to my site. This geo-feature boosted conversions by 28%.
  3. Leverage 3rd party authentication – don’t make your visitors enter their email addresses and create passwords to sign up for your service. Through Facebook, Twitter or Google authentication, people can sign up for your service with a click of a button. This helped us increase our conversion rate by 59.4%.
  4. Don’t be afraid to down-sell – no matter how good of a product or service you have, it’s impossible to sell to every visitor. Some people simply won’t be able to afford what you are offering. Consider creating down-sells like GoDaddy is doing. This approach helped the company generate over a billion dollars in yearly revenue.
  5. Simplicity is the ultimate sophistication – don’t get overly complex with your messaging and designs. By getting to the point quickly, you’ll typically increase your conversion rate. For example, the Quick Sprout homepage converts at 31%…because it is simple.
  6. Ask questions – the simplest way to figure out why your visitors are not converting into customers is to ask them. Through Qualaroo, you can ask your visitors what’s preventing them from signing up for your service or from buying your product. Once you have your answers, use the data to adjust your messaging to win your visitors over.
  7. Be genuine – one of the best ways to win over your visitors is to be genuine. A lot of people get carried away with conversion optimization. They make false promises and use dubious things like fake testimonials. Although this will make you more money in the short run, in the long run, you’ll burn your brand and lose money.
  8. Use contrasting colors – when it comes to calls to action, having them blend in with your design is a no-no. Having contrasting colors will typically boost your conversion rate by at least 10%. Test blue, green, red, orange and yellow colors for your calls to action.

Conclusion

With some hard work, you too can woo your visitors and win them over. You don’t have to be the smartest person in the room to do it. All you have to do is work hard and really care about your visitors.

If you do what is best for them, in the long run you’ll typically make more money. Just look at companies like Apple. They go above and beyond their call of duty to woo people even if it costs them. My buddy purchased a laptop from them, and someone stole it from him within a minute of him walking out of the store. An Apple employee saw it and gave him another laptop free of charge.

How else can you woo your visitors and win them over?

If you want to break through to real profits online, you need some serious firepower. For a limited time I’m sharing some select tips and tricks Amazon, Microsoft, NBC & Hewlett Packard paid thousands of dollars per hour for, FREE.
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Comments

  1. Hey Neil,

    Great list of tips.

    To answer your question:

    Most small business owners and startup entrepreneurs ignore the backend oppotunity to gain repeat sales. There’s little if any investment in this area for most young businesses.

    One of the best (and simplest) ways to do this is to send them a short 2-5 question survey at the end of each project or after your product is delivered and they’ve had time to evaluate it.

    Explain that the purpose of the survey is to learn how their experience was so you can reinvest to make it even better next time.

    Include separate questions like: what did we do / what did you enjoy the most about your experience? And, where can we improve?

    After the survey is filled out, it’s then a good conversation piece for a follow-up email or phone call which can easily lead to the next sale, or at the very least lay the framework for a longer term buyer-seller relationship.

    Keep up the good work,

    Matt

  2. Hi Neil, really a wonderful piece of content with some powerful marketing tips. I best way i would consider is to find what people are looking for and write a wonderful piece of content on that and then promote it to them. Hopefully you will get much more shares and likes than others.

  3. As usual Neil, great job!

    Email subscription was worth it!

  4. Thank you so much for the needful blog for bloggers. They are of great value… keep on Buddy!

  5. Neil,

    Thanks so much for your awesome tips. I’ve been telling all my friends about you.

    You’ve been enriching my life as an online marketer and emerging social entrepreneur.

    You’ve got a loyal reader right here :)

    Cheers,
    Gabby

  6. Another great article…you are the best! Thanks for doing what you do.

  7. Hey Neil,

    Great post. I see what you mean about being consistent with blog post publishing, but is it really all that important with social media?

    For example, if you have more to say one week than another, is it a bad thing to post on Facebook three times instead of the usual one time?

    I guess what I’m wondering is, with all the noise of social media, will fans and followers really notice an uptick in posting, and is that a negative?

    Thanks,
    Heather

  8. Neil, thanks for the good useful list of tips.

    To answer your question, I’ve seen success when bloggers organized contests and gave out some valuable stuff as a prize. With some creativity such posts go viral and excite the audience.

  9. Hey Neil,

    The blog is awesome as usual. I read your each and every blog and every time it gives me a new learning. I hope, I’ll use it in my startup. Thanks.

  10. Great advice as usual. Would love to see a similar post focusing more on converting your audience into customers.

    Rob

  11. Hey Neil,

    I’ve got one more tip for you. Check out a site called Peek (http://peek.usertesting.com/). Someone will visit your site and browse around, giving comments about what is going through their head as they navigate your site, and they record the whole thing. It’s a great way to improve the user experience on your site. It’s also free.

    Aaron

  12. Every time I read your stuff, I learn a lot and feel like bookmaking. But how long can I bookmark every post.. :)
    Though on one thing still I am not fully satisfied. Does an individual image behind company’s name good for its corporate reputation ? Need to give a thought again…

    Till the time, Thanks for the great content :)

  13. Tony Franco :

    Hi Neil!

    Nice article! Please let me know website of alice with 4 million visits, i like art!

    Thanks and Regards,

    Tony

  14. Hi Neil,

    This is a one of the best Blog to me. I read your all blogs and waiting for new one.

    Thanks and Regards,

    Saswata

  15. Your audience will love you the more when you are consistent- that is one of the most valuable lessons I have learned throughout my blogging years.
    It is also one of the major pitfalls for many new bloggers, especially the ones getting into blogging because they have heard that there is money to be made from a blog.
    The other greatest pitfalls for new bloggers is trying to blog in an area where they have zero passion in. Like you pointed out, many readers will notice when you are trying to force yourself into a niche and choose to spend their time and money elsewhere. If you really wanna make money in a niche that you know little about, I would advise you to hire an expert copywriter who is well-versed with the industry. This might be costly but it is worth it in the long run.
    Keep up the good work Neil!

  16. Hello neil,

    I have no idea if this message reaches you or not, I will try every possible way of reaching you if this doesn’t work.

    Firstly, big fan of yours and I follow every post of yours. You are truly the god to be worshipped which it comes to digital marketing.

    Coming to reason of this message, I am a 4th year engg student from Vizag, ap. India. Its been 14 months since I started my startup Crazyheads which is a creative agency. Our website – http://www.crazyheads.co!

    Every year we organise one big even, last year it was on Hacking where around 900 people attended making it the biggest Hacking workshop ever in the region.

    This year we have planned for a blogging workshop, where we are getting a few successful local bloggers and will teach students how to blow, rank their blogs and generate revenue.

    It would be really very awesome if you can make some time for us and have a small video call where You can address the gathering.

    I am really hoping for a positive Reply from your side.
    Thank you! :)

  17. Neil:

    Hat tip Mr. Patel, you truly walk the walk and talk the talk. The laws of reciprocity will always give back to you.

    You help so many and genuinely give the people what they want. Such an inspiration all the while at the helm of three prominent brands.

    I’ve said it before and will say it again, Neil, You Da Man!

  18. Hi Neil,

    You covered every point I could think of. Absolutely, positively dead on post dude.

    Caring is a lesson I learned the hard way. I appreciated comments for many years but I was in a rush to respond as quickly as possible because I had stuff to do. When I carefully responded to folks I built up rapport, and relationships, and these folks will follow me wherever I go because they believe in me, and we’re friends.

    I’m transitioning into a new blog now. I’ve had some success with CWATC – my current blog – but I made a few glaring errors, from my domain, to my lack of clarity. Now I’m building an action plan with pen and paper, and your tips pop up again and again in my plan.

    I’m also learning a bit from you too, and am adding to my list. You need to know your core reader, and this is based on top down thing. Like, you look at your URL, and then, you make sure, top down, that every aspect of your blog vibes. From the URL, to the tagline, ads, products, freebies and posts. Do this, and you’ll woo your visitors and win them over.

    Neil, you care about your visitors as much as anybody on the web. As long as you post, I’ll be here, leaving monster comments because you rock, and I want to share my insight and experiences with you, and your audience. I also won’t mind the extra traffic hahahaha….but honestly, paying it forward is the way to go in life if you want to be happy, and success follows that happiness.

    Thanks dude. All awesome points, and genuinely caring for your visitors is one which sticks out to me. Responding to my comments after this with love, and I’ll be sure to do so with my new blog, debuting in a few days.

    Signing off from Fiji!

    Ryan

  19. Neil, Great post as always. I agree with you that having a great headline is crucial to attract visitors to your site.

    Also, thank you for the infographic about the best timing to engage in social media. I will definitely use this info for my facebook and twitter updates.

    Warm Regards,
    /Chloe

  20. Great list of tips for beginners, and also for those that might have forgotten some simple ideas.

    You always see be consistent with your blog, but we’ve all had favorite sites lapse with their content schedules.

    A good way to think of this is your store’s Hours of Operation. You wouldn’t just be closed on a Tuesday for no reason, would you?

  21. Thank you for the great post Neil. Do you have a link available on how to set up the geo targeted message like the one on your NeilPatel.com page? Thank you in advance for your help!

  22. Hi Neil, I do agree with a lot of people on the forum that you post useful information. The only thing that I found weird was your comment on marketing tip number 10 – If you post a controversial comment and you say it’s not part of your personality – You must do it purely as a means to gain attention and ultimately traffic… Which means that it is part of your personality…………and is a total contradiction…

  23. Hi Neil,

    Thank you for sharing another awesome posts. These points surely gonna work for me to grab more visitors. Especially the point “2″ method. Giving away guides are the best way to convince our readers to stay tuned our blog. I downloaded all of your “Advanced Guides” and i’m reading it in my every free time, even in my college class :P . Thank you for helping us :)

    Regards,
    Abid Omar @ABCDBlogging.com

  24. Hi Neil Patel, I’m new here but but i love so much your article. Keep up your good work.

  25. Hey Neil, awesome marketing tips. I love to experiment these tips on my blog.
    Thank you for sharing… ;)

  26. that is an AMAZING post. Hats Off to Neil.

  27. Superb Post. You always Rock Neil Sir.. Thanks for sharing :-)

  28. That’s a great article. A good read. Good work Neil, I appreciate your sharing quality.

  29. Hi Neil,

    I really appreciate your great Tips & Ideas for Internet Marketing, Social Media, Bloggers and some others. I always follow every post of yours.

    Thanks for awesome post…..

    Anand

  30. This is valuable information all put together in a neat little packet of brilliance. Thank you Neil. Since coming on board with QuickSprout I’ve got nothing but good to say!

  31. Thank you very much Neil for such a wonderful description of marketing and it will be of great help if you could solve this puzzle of mine.. Does Google allow directory submission or is it banned…??

  32. The blogging point is spot on. We tend to make blogging fun, informative, or topical. Plus, we don’t overdo it. If you start flinging your company’s products around it all becomes a bit pointless. Especially if you then take to your social media accounts to show off how brilliant you are. Be laid back and good fun – works a treat on social media.

  33. As usual a complete pack . Each time you came with most useful article. Thank you nail sir

  34. The best part about this is that it’s a logical advice we see everyday but don’t recognize. Good stuff!

  35. Hi Neal, I’m a first time visitor to the site.

    You absolutely nailed it! I always start with asking what someones “real” passion is; what problems you “really” solve are; who do you “really” solve them for; and how does your products and services then fit into that.

    It will change your marketing forever!!!!

    You added a number of quality things to really consider. I really loved “fight with kindess”. How many people are out there just blasting away. It’s really sad and 99% of the time completely uncalled for. And when it’s the 1% – take it offline into the arena it belongs.

    I came to the site via http://www.kingged.com where I discovered the article.

  36. Hi Neil,
    Nice post this will help me lot

  37. Bookmarking this post, as I think it’ll be worthwhile to read it again! I agree with #15, especially. Another gold article, Neil :D

  38. Great tips as always, Neil.

    I especially agree with being genuine, caring about your readers and having passion for the topics you blog about.

    Love the tip about offering Facebook signup, I know I always use it when it’s offered! I hadn’t thought of that, but will consider it now that I know it had such an impact on your conversion rate!

    Great stuff all around, thanks.

  39. Clelia Mattana :

    Hey Neil,

    I’m seriously worried about you. How can you run more than 1 website, reply to comments, write so many interesting posts, freelancing and have a social life?
    You must be superman. Admit it! :)

    Ok , Italian humor aside. I give you my 5 cents. I woo my readers by not only replying on their comments, but in such detail that I could write a separate blog post for each answer.

    Why do I do that? first because I really care, and second because as you said, I build a strong relationship and gain a loyal reader.
    In some instances I was able to convert my readers into customers right away, earning 200/300$ per comment (I have a popular article in a very profitable niche).

    In one instance one of my readers was so satisfied that wanted me to share the pictures of her amazing holidays on my Facebook fan page (I helped her to organize that holiday). She publicly thanked me for the help and recommended my website.

    Another one created a Youtube video of her holiday thanking me for helping her and nominating my website in the video.

    This is the proof that your advice is always spot on!

    Thanks a lot for your help as usual (superman)! :)

  40. Just yet another amazing guide!

    As I shared before in comments, I am working on variety of different online projects and most of my times goes with building relationships with my readers and other bloggers.

    I figured out that showing off personal side is the best way to gain trust from readers, and helping readers via blog is awesome thing. I have personally used this tactic to gain lots of trust and able to convert readers into the customers.

  41. Timing is everything!

    Made me think of one saying, from Gary Ryan Blair That “You cannot afford to wait for perfect conditions. Goal setting is often a matter of balancing timing against available resources. Opportunities are easily lost while waiting for perfect conditions.”It has something to do with the 13th number!

    Can’t pinpoint which is which. All of these are essential to woo visitors. Very informative and helpful list Neil! Thanks for sharing this!

    Well, I must say, reading marketing tips would be useless if not used.

  42. Great Tips Neil, I really enjoyed reading your post, Thanks Man :)

  43. Hi Neil,

    You really have great marketing insights and as your avid reader, I thank you so much for your generosity in sharing these words of wisdom to us. In this article, I was amazed at the term you used– to woo. Most bloggers do not think about wooing their target audience. For them, it is about providing information that they think their audience needs. Thank you for reminding us that we should invest time and effort in knowing what it is the readers wish to see and know about in our blog.

    I also like how you emphasized concern as one of the biggest blogging tool there is. This reminder is needed now more than ever since a lot of blogs focus on selling their product, instead of extending help to their target market.

    One of the things that I would do in order to woo my visitors is to set up a small survey after a business deal or a purchase. In this survey, I would ask them what is it they like most about my services/blog post or products so I can maintain it. In addition to that, I would also ask them about what kind of improvements they think my business still needs so that I can continue to enhance my services. After all, the only thing constant in the business industry is change, right?

    Thanks for the great insights! Keep it up.

    Rob

  44. Hi Neil,
    Awesome tips man. Investing efforts into creating content won’t be of any use unless you put in efforts to market and reach out to people with your content. So these tips are really useful.

  45. Hi Neil. Thanks for the great tips!!

  46. Thanks as always Neil. I am learning so much from every single guide that you put out here on QuickSprout. Keep them coming.:)

  47. Amazing article.

    Not only is this long, but it’s just filled with tips.

    27 tips for wowing and winning your customers over in marketing.

    Each and every tip is filled with detail and is clear. You understand what the person is talking about in each tip when you read the title.

    And then you wrapped all of those 27 steps up with a conclusion.

    Amazing job on this article!

    - Cracers

    I found this post shared on Kingged.com

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